{"id":59139,"date":"2022-03-01T11:20:26","date_gmt":"2022-03-01T03:20:26","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59139"},"modified":"2022-03-01T11:20:32","modified_gmt":"2022-03-01T03:20:32","slug":"%e8%8e%ab%e7%90%b3%ef%bc%9a%e5%a2%9e%e9%95%bf%e7%ad%96%e7%95%a5%e7%9a%843%e7%a7%8d%e6%8b%86%e8%a7%a3%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/59139.html","title":{"rendered":"\u83ab\u7433\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5"},"content":{"rendered":"\n<p>\u5728\u505a\u65b0\u4e00\u5e74\u7684<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e7%ad%96%e7%95%a5\" title=\"\u589e\u957f\u7b56\u7565\" target=\"_blank\">\u589e\u957f\u7b56\u7565<\/a><\/span>\u65f6\uff0c\u4f60\u6709\u5c1d\u8bd5\u8fc7\u7528\u65b0\u7684\u65b9\u6cd5\u62c6\u89e3\u5417\uff1f\u8fd9\u7bc7\u6587\u7ae0\u4e2d\u4f5c\u8005\u5206\u4eab\u4e86\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u6cd5\uff0c\u5e76\u4ece\u300c\u4e3a\u4ec0\u4e48\u62c6\u3001\u600e\u4e48\u62c6\u3001\u5b9e\u64cd\u6848\u4f8b\u300d\u6765\u603b\u7ed3\uff0c\u63a8\u8350\u60f3\u8981\u4e86\u89e3\u589e\u957f\u7b56\u7565\u7684\u7ae5\u978b\u9605\u8bfb\u3002<\/p>\n\n\n\n<h1 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class=\"wp-block-heading\">\u4e8c\u3001\u600e\u4e48\u62c6\u89e3&amp;\u5b9e\u64cd\u6848\u4f8b<\/h1>\n\n\n\n<h2 class=\"wp-block-heading\">\u62c6\u6cd51\uff1a\u6218\u7565+\u7b56\u7565+\u6253\u6cd5<\/h2>\n\n\n\n<p><strong>1.1 \u6218\u7565\u9009\u62e9<\/strong><\/p>\n\n\n\n<p>\u6218\u7565\u5c42\u6700\u5e94\u8be5\u5148\u5224\u65ad\u7684\u662f<strong>\u300c\u505a\u4e0d\u505a\u300d<\/strong>\uff0c\u53ef\u4ee5\u4ece2\u4e2a\u65b9\u9762\u6765\u8bc4\u4f30\uff1a<strong>1\uff09ROI\u8bc4\u4f30\uff1b2\uff09\u4ef7\u503c\u5206\u6790<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>ROI\u8bc4\u4f30<\/strong>\uff1a\u8bc4\u4f30\u6210\u672c\u3001\u6536\u5165\uff0c\u4ee5\u6b64\u6765\u8861\u91cf\u505a\u8fd9\u4e2a\u4e8b\u60c5\u662f\u5426\u5212\u7b97\u3002<\/li><li><strong>\u4ef7\u503c\u5206\u6790<\/strong>\uff1a\u6a2a\u5411\u8bc4\u4f30\uff0c\u601d\u8003\u53ef\u66ff\u4ee3\u9879\u7684\u4ef7\u503c\u6709\u591a\u5c11\u3002<\/li><\/ul>\n\n\n\n<p>\u5176\u4e2d\u4e2a\u4eba\u611f\u609f\u7684\u662f\uff0cROI\u8bc4\u4f30\u9002\u7528\u4e8e\u4e2d\u5c0f\u578b\u516c\u53f8\u7684\u65b0\u4e1a\u52a1\u53ca\u65b0\u6d3b\u52a8\uff0c\u4e0d\u662f\u5f88\u9002\u7528\u4e8e\u5927\u516c\u53f8\u5df2\u6709\u4e1a\u52a1\uff0c\u539f\u56e0\u662f\u5927\u516c\u53f8\u4e2d\u53d8\u91cf\u592a\u591a\uff0c\u540c\u65f6\u53d7\u5176\u4ed6\u90e8\u95e8\u52a8\u4f5c\u5f71\u54cd\uff0c\u8f83\u96be\u53ea\u662f\u901a\u8fc7\u5355\u4e00\u7684ROI\u6307\u6807\u53bb\u8861\u91cf\uff0c\u56e0\u6b64\u901a\u5e38\u4f1a\u4ea7\u751f\u8f6c\u5316\u4eba\u6570\u300c\u590d\u7b97\u300d\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p>\u4ef7\u503c\u5206\u6790\u7279\u522b\u9002\u5408\u53bb\u8bc4\u4f30\u4e00\u4e2a\u7b56\u7565\u3001\u4e00\u4e2a\u6d3b\u52a8\u505a\u4e0d\u505a\u3002\u53ef\u4ee5\u4ece2\u4e2a\u65b9\u9762\u6765\u505a\u4ef7\u503c\u5206\u6790\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u673a\u4f1a\u6210\u672c<\/strong>\uff1a\u5728\u6b64\u4e4b\u524d\uff0c\u80af\u5b9a\u662f\u9700\u8981\u5148\u4e86\u89e3\u300c\u7528\u6237\u662f\u8c01\u3001\u73b0\u72b6\u5982\u4f55\u3001\u77db\u76fe\u70b9\u662f\u5565\u300d\uff0c\u624d\u80fd\u52a9\u4e8e\u5224\u65ad\u673a\u4f1a\u3002<\/li><li><strong>\u7a97\u53e3\u671f<\/strong>\uff1a\u4e3b\u8981\u662f\u770b\u5916\u90e8\u73af\u5883\u7ed9\u5230\u7684\u7a7a\u95f4\u5927\u4e0d\u5927\uff0c\u5224\u65ad\u73b0\u5728\u662f\u4e0d\u662f\u505a\u7684\u6700\u4f73\u65f6\u673a\u3002<\/li><\/ul>\n\n\n\n<p>\u4ee5\u6ef4\u6ef4\u4e3a\u4f8b\uff0c\u7a97\u53e3\u671f\u5c31\u7279\u522b\u91cd\u8981\u30022012\u5e74\u6210\u7acb\uff0c\u5728\u5f80\u540e\u7684\u51e0\u5e74\u65f6\u95f4\u5185\u53d1\u5c55\u8fc5\u901f\u3002\u5176\u4e2d\u79bb\u4e0d\u5f00\u4e2d\u56fd\u6574\u4e2a\u4e92\u8054\u7f51\u73af\u5883\u5e26\u6765\u7684\u673a\u9047\u548c\u9020\u52bf\uff0c\u5047\u8bbe\u5c06\u65f6\u95f4\u518d\u5f80\u524d\u63a8\u4e2a10\u5e74\uff0c\u90a3\u4f1a\u513f\u7684\u4e2d\u56fd\u4e92\u8054\u7f51\u8fd8\u6ca1\u53d1\u5c55\u8d77\u6765\uff0c\u5404\u9879\u6280\u672f\u3001\u4eba\u4eec\u7684\u89c2\u5ff5\u3001\u666e\u53ca\u7a0b\u5ea6\u90fd\u4e0d\u8db3\u4ee5\u652f\u6491\u6ef4\u6ef4\u5f80\u66f4\u7cbe\u7ec6\u5316\u7684\u65b9\u5411\u53d1\u5c55\u3002<\/p>\n\n\n\n<p>\u6218\u7565\u5c42\u5728\u5224\u65ad\u5b8c\u300c\u505a\u4e0d\u505a\u300d\u540e\uff0c\u9700\u8981\u5c06<strong>\u300c\u7b2c\u4e00\u6307\u6807\u9501\u6b7b\u300d<\/strong>\u3002\u9501\u6b7b\u7684\u597d\u5904\u662f\uff0c\u9632\u6b62\u5728\u6267\u884c\u7684\u8fc7\u7a0b\u4e2d\uff0c\u56e2\u961f\u6210\u5458\u56e0\u4e3a\u5404\u79cd\u5404\u6837\u7684\u72b6\u51b5\u4e0d\u5f97\u4e0d\u6289\u62e9\u820d\u5f03\u9700\u6c42\u70b9\u65f6\uff0c\u80fd\u59cb\u7ec8\u4ee5\u7b2c\u4e00\u6307\u6807\u4f5c\u4e3a\u6700\u9ad8\u4f18\u5148\u7ea7\u8003\u8651\uff0c\u4e0d\u4f1a\u8ff7\u5931\u4e86\u65b9\u5411\u3002<\/p>\n\n\n\n<p><strong>1.2 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\u4e2d\u8be6\u7ec6\u8bb2\u89e3\u3002<\/li><li><strong>\u52a0\u51cf\u6cd5\u601d\u8003<\/strong>\uff1a\u57fa\u4e8e\u5206\u6790\u7528\u6237\u548c\u573a\u666f\uff1b\u7136\u540e\u505a\u5927\u91cf\u52a0\u6cd5\uff0c\u627e\u51fa\u6d3b\u52a8\u73a9\u6cd5\u6240\u6709\u53ef\u80fd\u7684\u9009\u9879\uff1b\u800c\u540e\u4e0d\u65ad\u7b5b\u9009\uff0c\u627e\u51fa\u6700\u4f73\u9009\u9879\u3002<\/li><li><strong>\u9636\u6bb5\u6027\u590d\u76d8<\/strong>\uff1a\u590d\u76d8\u662f\u975e\u5e38\u597d\u7684\u53cd\u601d\u8fc7\u7a0b\uff0c\u4ee5\u524d\u4f1a\u7406\u89e3\u662f\u6d3b\u52a8\/\u9879\u76ee\u7ed3\u675f\u540e\u624d\u8fdb\u884c\u590d\u76d8\uff0c\u8fd9\u6837\u4f1a\u6709\u4e00\u4e2a\u5f0a\u7aef\u662f\u62ff\u53cd\u9988\u3001\u62ff\u8ba4\u77e5\u592a\u6162\u4e86\uff0c\u56e0\u6b64\u66f4\u9700\u8981\u6211\u4eec\u505a\u9636\u6bb5\u6027\u590d\u76d8\uff0c\u73b0\u5728\u9891\u7387\u53d8\u4e3a\u4e00\u5468\/\u53cc\u5468\u4e00\u590d\u76d8\uff0c\u4e14\u5728\u56e2\u961f\u91cc\u91cd\u89c6\u590d\u76d8\u662f\u975e\u5e38\u597d\u7684\u4e60\u60ef\u3002<\/li><\/ul>\n\n\n\n<p><strong>1.3 \u6218\u672f\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p>\u4ece\u6218\u7565\u5230\u7b56\u7565\u5230\u6218\u672f\uff0c\u662f\u4ece\u5b8f\u89c2\u5230\u4e2d\u89c2\u5230\u5fae\u89c2\u3001\u4e00\u6b65\u6b65\u4e0b\u6765\u7684\u3002\u6218\u672f\u5c42\u5373\u5fae\u89c2\u7684\u6280\u5de7\u548c\u5957\u8def\u3002\u8fd9\u91cc\u6ce8\u610f\u662f\u300c\u6280\u5de7\u548c\u5957\u8def\u300d\uff0c\u8fd9\u662f\u79bb\u4e0d\u5f00\u590d\u76d8\u548c\u603b\u7ed3\u7684\uff0c\u5e0c\u671b\u6bcf\u6b21\u6253\u6cd5\uff0c\u90fd\u80fd\u591f\u57fa\u4e8e\u4e0a\u6b21\u7ecf\u9a8c\u5f62\u6210\u65b9\u6cd5\u3001\u5f62\u6210\u5957\u8def\uff0c\u591a\u590d\u7528\u4fbf\u591a\u8282\u7701\u63a2\u7d22\u6210\u672c\u3002<\/p>\n\n\n\n<p><strong>1.4 \u5b9e\u64cd\u6848\u4f8b<\/strong><\/p>\n\n\n\n<p>\u4ee5\u6700\u8fd1\u8d1f\u8d23\u7684\u5b58\u91cf\u8f6c\u5316\u4e1a\u52a1\u5236\u5b9a\u589e\u957f\u7b56\u7565\u4e3a\u4f8b\uff1a<\/p>\n\n\n\n<p><strong>\u2460 \u7b2c\u4e00\u6b65\uff1a\u6218\u7565\u9009\u62e9<\/strong><\/p>\n\n\n\n<p>\u6218\u7565\u7684\u5404\u4e2a\u65b9\u9762\u6700\u597d\u4ee5Q1\u6216H1\u4e3a\u5355\u4f4d\u6765\u66f4\u65b0\uff0c\u591a\u5173\u6ce8\u7528\u6237\u7fa4\u3001\u77db\u76fe\u70b9\u3001\u5916\u90e8\u73af\u5883\u662f\u5426\u6709\u53d8\u5316\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYGzJ1t8vFXF.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p><strong>\u2461 \u7b2c\u4e8c\u6b65\uff1a\u7b56\u7565\u5236\u5b9a<\/strong><\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u9488\u5bf9\u62c6\u89e3\u516c\u5f0f\u4e2d\u9700\u8981\u91cd\u70b9\u5173\u6ce8\u7684\u6307\u6807\u505a\u7684\u4e00\u4e9b\u7b56\u7565\u601d\u8003\uff0c\u4e0d\u5168\u3001\u8fd8\u5728\u8865\u5145\u548cbattle\u4e2d\u3002\u8fd9\u91cc\u4e5f\u9700\u8981\u62c6\u5206\u89d2\u5ea6\u6765\u770b\uff0c\u6bd4\u5982\u662f\u77ed\u671f\u7b56\u7565\u8fd8\u662f\u957f\u671f\u7b56\u7565\uff0c\u5f53\u524d\u5bf9\u6307\u6807\u7684\u8981\u6c42\u662f\u5feb\u901f\u8d77\u91cf\u8fd8\u662f\u7a33\u5065\u589e\u91cf\uff0c\u8fd9\u4e9b\u90fd\u6709\u52a9\u4e8e\u6211\u4eec\u505a\u51cf\u6cd5\uff0c\u627e\u5230\u6700\u9002\u5408\u5f53\u524d\u8fbe\u6210\u76ee\u6807\u7684\u51e0\u6761\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYGzyBySHUtS.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p><strong>\u2462 \u7b2c\u4e09\u6b65\uff1a\u6218\u672f\u6253\u6cd5<\/strong><\/p>\n\n\n\n<p>\u6218\u672f\u6253\u6cd5\u8fd9\u91cc\u5c31\u4e0d\u8d58\u8ff0\u4e86\uff0c\u5230\u6bd4\u8f83\u5fae\u89c2\u7684\u5c42\u9762\u5219\u662f\u6839\u636e\u4e1a\u52a1\u6765\u4e0d\u65ad\u8c03\u6574\u4e86\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u62c6\u6cd52\uff1a\u4e1a\u52a1\u516c\u5f0f\u6a21\u578b<\/h2>\n\n\n\n<p>\u62c6\u6cd52\u662f\u4ee5\u4e1a\u52a1\u516c\u5f0f\u6a21\u578b\u6838\u5fc3\uff0c\u67094\u6b65\u9aa4\u9700\u8981\u5b8c\u6210\uff1a<strong>\u2460 \u5efa\u6a21\u578b&amp;\u62c6\u89e3GMV \u2192 \u2461 \u660e\u786e\u6307\u6807 \u2192 \u2462 \u68b3\u7406\u65b9\u5411\u53ca\u5236\u5b9a\u7b56\u7565 \u2192 \u2463 \u843d\u5730\u6267\u884c<\/strong><\/p>\n\n\n\n<p><strong>2.1 \u5efa\u6a21\u578b&amp;\u62c6\u89e3GMV<\/strong><\/p>\n\n\n\n<p>\u5efa\u6a21\u578b\u662f\u4e00\u79cd\u521d\u6b65\u5b9a\u91cf\u7684\u5206\u6790\u65b9\u6cd5\uff0c\u9700\u8981\u627e\u5230\u73b0\u6709\u4e1a\u52a1\u5404\u73af\u8282\u4e4b\u95f4\u7684\u8054\u7cfb\u3002\u5e38\u89c1\u7684\u51e0\u79cd\u62c6\u6cd5\u662f\uff1a\u62c6\u6536\u5165\u3001\u62c6ROI\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u62c6\u6536\u5165<\/strong>\uff1a\u53ef\u4ee5\u4ee5\u5012\u63a8\u7684\u65b9\u5f0f\u6765\u7ec4\u88c5\u6a21\u578b\uff0c\u5982\u6559\u80b2\u884c\u4e1a\uff0c\u6536\u5165\u6765\u81ea\u7528\u6237\u8d2d\u4e70\u8bfe\u7a0b\u6570\/\u5305\uff08\u5ba2\u5355\u4ef7\uff09\uff0c\u90a3\u6574\u4f53\u6536\u5165\u53ef\u4ee5\u7406\u89e3\u4e3a=\u7528\u6237\u6570*\u5ba2\u5355\u4ef7\u3002\u4ee5\u8fd9\u4e2a\u6765\u5012\u63a8\uff0c\u7528\u6237\u6570\u7b49\u4e8e\u8fdb\u5165\u843d\u5730\u9875\u4eba\u6570*\u8f6c\u5316\u7387\uff1b\u8fdb\u5165\u843d\u5730\u9875\u4eba\u6570\u53c8\u7b49\u4e8eA*B\u2026.\u4e0d\u65ad\u5012\u63a8\uff0c\u6765\u7ec4\u5efa\u6a21\u578b\u3002<\/li><li><strong>\u62c6ROI<\/strong>\uff1aROI=\u6536\u5165\/\u6210\u672c\u3002\u4e0a\u9762\u662f\u62c6\u6536\u5165\uff0c\u90a3\u62c6\u6210\u672c\u53ef\u4ee5\u5206\u4e3a\u663e\u6027\u6210\u672c\u548c\u9690\u6027\u6210\u672c\u3002\u4ee5\u4e00\u4e2a\u6d3b\u52a8\u6765\u8bf4\uff0c\u663e\u6027\u6210\u672c\u5305\u62ec\u6d3b\u52a8\u63a8\u5e7f\u6210\u672c\u3001\u6d3b\u52a8\u5956\u52b1\u6210\u672c\u3001\u91c7\u8d2d\u6210\u672c\u7b49\uff1b\u9690\u6027\u6210\u672c\u5305\u62ec\u6d3b\u52a8\u4eba\u529b\u6210\u672c\u3001\u7ef4\u62a4\u6210\u672c\u7b49\u3002\u53e6\u5916\u8fd8\u6709\u5c65\u7ea6\u6210\u672c\uff0c\u5982\u901a\u8baf\u6210\u672c\u3001\u7a0e\u6536\u6210\u672c\u3001\u4ed3\u50a8\u6210\u672c\u7b49\u3002<\/li><\/ul>\n\n\n\n<p>\u7528\u54ea\u79cd\u62c6\u6cd5\uff0c\u53d6\u51b3\u4e8e\u516c\u53f8\u53d1\u5c55\u9636\u6bb5\u53ca\u4e1a\u52a1\u3002\u6bd4\u5982\u4e2d\u5c0f\u578b\u516c\u53f8\u53ca\u65b0\u4e1a\u52a1\uff0c\u62c6ROI\u4e3a\u4e3b\uff1b\u4e0a\u5e02\u516c\u53f8\u53ca\u4e1a\u52a1\u6269\u5f20\u671f\uff0c\u62c6\u6536\u5165\u4e3a\u4e3b\u3002\uff08\u4e2a\u4eba\u7406\u89e3\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYH0X13rWeFU.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u56fe\uff1a\u6838\u5fc3\u6307\u6807\u4f53\u7cfb\uff0c\u6765\u6e90\u4e66\u300a\u5f15\u7206\u7528\u6237\u589e\u957f\u300b<\/p>\n\n\n\n<p><strong>2.2 \u660e\u786e\u6307\u6807<\/strong><\/p>\n\n\n\n<p>\u660e\u786e\u6307\u6807\u4e5f\u52063\u6b65\uff1a<strong>\u2460 \u8b66\u60d5\u865a\u8363\u6307\u6807 \u2192 \u2461 \u627e\u5230\u7b2c\u4e00\u6307\u6807 \u2192 \u2462 \u627e\u5230\u5f53\u524d\u6025\u9700\u89e3\u51b3\u7684\u6307\u6807<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u8b66\u60d5\u865a\u8363\u6307\u6807<\/strong>\uff1a\u662f\u90a3\u4e9b\u53ea\u80fd\u632f\u594b\u4eba\u5fc3\uff0c\u4f46\u65e0\u6cd5\u6307\u5bfc\u6211\u4eec\u53bb\u505a\u589e\u957f\u51b3\u7b56\u7684\u6307\u6807\u3002\u6ca1\u6709\u4efb\u4f55\u8bf4\u670d\u529b\u3001\u4e0d\u80fd\u4f53\u73b0\u771f\u6b63\u4ea7\u54c1\u4ef7\u503c\u7684\u6307\u6807\u3002\u5982\u70b9\u51fb\u91cf\u3001\u8bbf\u95ee\u4eba\u6570\u7b49\u7b49\uff08\u8be6\u89c1\u4e0b\u56fe\uff09<\/li><li><strong>\u627e\u5230\u7b2c\u4e00\u6307\u6807<\/strong>\uff1a\u5177\u67093\u4e2a\u7279\u70b9\uff0c\u5373<strong>\u771f\u5b9e\u7684\uff0c\u5207\u5b9e\u53ef\u884c\u7684\uff0c\u5177\u6709\u5148\u5bfc\u6027\u3002<\/strong>\u901a\u5e38\u7b2c\u4e00\u6307\u6807\u76f4\u63a5for\u8f6c\u5316\u6216\u6536\u5165\uff0c\u4f1a\u6839\u636e\u4e0a\u5c42\u9886\u5bfc\u53ca\u4e1a\u52a1\u53d1\u5c55\u6765\u51b3\u5b9a\u3002\uff08\u5728\u4e4b\u524d\u7684\u6587\u7ae0\u6709\u63d0\u53ca\uff0c\u56e0\u6b64\u4e0d\u5728\u6b64\u8d58\u8ff0\uff09<\/li><li><strong>\u627e\u5230\u5f53\u524d\u6025\u9700\u89e3\u51b3\u7684\u6307\u6807<\/strong>\uff1a<strong>\u8fd9\u4e2a\u5bf9\u4e8e\u81f3\u5c110-2\u5c81\u7684\u4ea7\u54c1\u7ecf\u7406\u6765\u8bf4\uff0c\u975e\u5e38\u91cd\u8981\uff1b\u540c\u65f6\u4e5f\u662f\u5b9d\u8d35\u7684\u953b\u70bc\u6570\u636e\u5206\u6790\u53ca\u63d0\u51fa\u5047\u8bbe\u80fd\u529b\u7684\u673a\u4f1a<\/strong>\u3002\u5982\u4f55\u627e\u5230\u9700\u8981\u5206\u6790\u5404\u73af\u8282\u6f0f\u6597\u60c5\u51b5\uff0c\u6e05\u695a\u8ba4\u77e5\u5f53\u524d\u63d0\u5347\u54ea\u4e2a\u6307\u6807\u80fd\u6700\u5f71\u54cd\u7b2c\u4e00\u6307\u6807\u3002\u5728\u6b64\u57fa\u7840\u4e0a\uff0c\u63d0\u51fa\u5408\u7406\u5047\u8bbe\u5e76\u4e0d\u65ad\u81ea\u6211\u535a\u5f08\uff0c\u518d\u53bb\u4f4e\u6210\u672c\u9a8c\u8bc1\uff1b\u8fd9\u6837\u4e00\u5957\u4e0b\u6765\uff0c\u662f\u6bd4\u8f83\u80fd\u57f9\u517b\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u505a\u597d\u79d1\u5b66\u589e\u957f\u7684\u65b9\u5f0f\u4e86\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYH1ACh35eDi.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u56fe\uff1a8\u79cd\u865a\u8363\u6307\u6807\uff0c\u6765\u6e90\u4e66\u300a\u7cbe\u76ca\u6570\u636e\u5206\u6790\u300b<\/p>\n\n\n\n<p><strong>2.3 \u68b3\u7406\u65b9\u5411\u53ca\u5236\u5b9a\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u4e0b\u56fe\u662f\u4e2a\u4eba\u601d\u8003\u7b56\u7565\u7684\u6a21\u677f\uff0c\u4f9d\u7136\u57fa\u4e8e\u4e1a\u52a1\u516c\u5f0f\u6a21\u578b\uff0c\u4ece\u3010\u76ee\u6807\u2192\u6307\u6807\u2192\u6267\u884c\u65b9\u5411\u2192\u843d\u5730\u6267\u884c\u3011\u62c6\u89e3\uff0c\u8fd9\u6837\u505a\u7684\u597d\u5904\u662f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u6e05\u695a\u5b9a\u4f4d<\/strong>\uff1a\u80fd\u6e05\u695a\u77e5\u9053\u81ea\u5df1\u505a\u7684\u4e8b\u60c5\u662f\u4e3a\u4e86\u54ea\u4e2a\u6307\u6807\u670d\u52a1\uff0c\u4e0d\u662f\u4e3a\u4e86\u505a\u800c\u505a\u3002<\/li><li><strong>\u5408\u7406\u9884\u5224<\/strong>\uff1a\u5f53\u4ed6\u4eba\u8ddf\u4f60\u63d0\u9700\u6c42\u65f6\uff0c\u80fd\u6839\u636e\u8fd9\u5957\u7b56\u7565\u6765\u5224\u65ad\u8fd9\u4e2a\u9700\u6c42\u662f\u5426\u5408\u7406\u3001\u4ece\u54ea\u4e2a\u65b9\u5411\u6765\u6253\uff0c\u4e0d\u81f3\u4e8e\u8ff7\u5931\u4e86\u65b9\u5411\uff0c\u9884\u5224\u9519\u8bef\u9020\u6210\u5927\u635f\u5931\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYIOkISoDDl0.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u56fe\uff1a\u4e2a\u4eba\u601d\u8003\u7b56\u7565\u6a21\u677f<\/p>\n\n\n\n<p><strong>2.4 \u5b9e\u64cd\u6848\u4f8b<\/strong><\/p>\n\n\n\n<p>\u8fd8\u662f\u62c6\u6cd51\u4e2d\u7684\u6848\u4f8b\uff0c\u6362\u6210\u62c6\u6cd52\u6765\u505a\uff1a<\/p>\n\n\n\n<p><strong>\u2460 \u7b2c\u4e00\u6b65\uff1a\u62c6\u89e3\u4e1a\u52a1\u516c\u5f0f\uff0c\u5efa\u6a21\u578b<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5df2\u5b9aQ1\u76ee\u6807\u662f\u63d0\u5347PC (paying client) \u4eba\u6570\uff0cPC\u4eba\u6570 = \u5b58\u91cf\u7528\u6237\u6570 x \u7528\u6237\u6d3b\u8dc3\u7387 x \u6d3b\u52a8\u53c2\u4e0e\u7387 x \u6d3b\u52a8\u8f6c\u5316\u7387 x \u5ba1\u6838\u901a\u8fc7\u7387\u3002\u5149\u662f\u77e5\u9053\u8fd9\u4e2a\u516c\u5f0f\u5f88\u96be\u843d\u5730\uff0c\u6240\u4ee5\u8fdb\u4e00\u6b65\u62c6\u89e3\uff1a<\/li><li>PC\u4eba\u6570 = \u63d0\u4ea4\u7533\u8bf7\u4eba\u6570 x \u5ba1\u6838\u901a\u8fc7\u7387<\/li><li>\u63d0\u4ea4\u7533\u8bf7\u4eba\u6570 = \u53c2\u4e0e\u6d3b\u52a8\u4eba\u6570 x \u6d3b\u52a8\u8f6c\u5316\u7387<\/li><li>\u53c2\u4e0e\u6d3b\u52a8\u4eba\u6570 = \u53ef\u7528\u7528\u6237\u91cf x \u6d3b\u52a8\u53c2\u4e0e\u7387<\/li><li>\u53ef\u7528\u7528\u6237\u91cf = \u5b58\u91cf\u7528\u6237\u6570 x \u7528\u6237\u6d3b\u8dc3\u7387<\/li><\/ul>\n\n\n\n<p>\u62c6\u89e3\u540e\uff0c\u5c31\u80fd\u660e\u786e\u81ea\u5df1\u53ef\u4ee5\u5f80\u54ea\u4e2a\u6307\u6807\u600e\u4e48\u53d1\u529b\uff0c\u5426\u5219\u5149\u77e5\u9053\u4e00\u4e2a\u300c\u63d0\u5347PC\u4eba\u6570\u300d\u592a\u6cdb\uff0c\u5f88\u96be\u805a\u7126\u3002<\/p>\n\n\n\n<p><strong>\u2461 \u7b2c\u4e8c\u6b65\uff1a\u660e\u786e\u6307\u6807<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9996\u5148\u7b2c\u4e00\u6307\u6807\u662f\u660e\u786e\u7684\uff1a\u63d0\u5347PC\u4eba\u6570<\/li><li>\u5176\u6b21\u5f53\u524d\u6025\u9700\u89e3\u51b3\u7684\u6307\u6807\uff0c\u6839\u636e\u6570\u636e\u5206\u6790\u6765\u3002\u6bd4\u5982\u6570\u636e\u663e\u793a\u53c2\u4e0e\u6d3b\u52a8\u7684\u4eba\u5f88\u591a\uff0c\u4f46\u662f\u8f6c\u5316\u7684\u4eba\u5f88\u5c11\uff0c<strong>\u4e14\u5728\u6574\u4e2a\u4e1a\u52a1\u516c\u5f0f\u4e2d\u662f\u4e0b\u964d(\u5c11)\u5f97\u5389\u5bb3\u7684<\/strong>\uff0c\u90a3\u5f53\u52a1\u4e4b\u6025\u5c31\u662f\u4f18\u5316\u6d3b\u52a8\u6d41\u7a0b\/\u4f53\u9a8c\uff0c\u63d0\u5347\u8f6c\u5316\u7387\u3002\u660e\u786e\u8fd9\u4e2a\u6307\u6807\u540e\uff0c\u9700\u8981\u843d\u5730\u6307\u6807\uff0c\u6bd4\u5982\u4ece25%\u63d0\u5347\u523035%\uff0c\u4e0d\u80fd\u5149\u8bf4\u300c\u63d0\u5347\u8f6c\u5316\u7387\u300d\u3002\u800c\u540e\u518d\u5f80\u4e0b\u62c6\u89e3\uff0c\u662f\u54ea\u4e2a\u73af\u8282\u5bfc\u81f4\u8f6c\u5316\u5dee\uff0c\u8fd9\u4e2a\u73af\u8282\u7528\u6237\u8868\u73b0\u5982\u4f55\uff0c\u8d70\u5230\u54ea\u4e00\u6b65\u5c31\u4e0d\u7ee7\u7eed\u4e86\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u7ee7\u7eed\u4e86\uff0c\u6709\u4ec0\u4e48\u529e\u6cd5\u8ba9\u4ed6\u7ee7\u7eed\u2026.\u4e00\u7cfb\u5217\u601d\u8003\uff0c\u975e\u5e38\u953b\u70bc\u4eba\uff01<\/li><\/ul>\n\n\n\n<p><strong>\u2462 \u7b2c\u4e09\u6b65\uff1a\u5236\u5b9a\u589e\u957f\u7b56\u7565<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6bd4\u5982\u6211\u8981\u63d0\u5347\u6d3b\u52a8\u53c2\u4e0e\u7387\uff0c\u5e94\u8be5\u5982\u4f55\u601d\u8003\u6267\u884c\u65b9\u5411\u624d\u6bd4\u8f83\u4e0dMECE\uff0c\u4e2a\u4eba\u4e60\u60ef\u4ece\u300c<strong>\u6e20\u9053\u3001\u5185\u5bb9\u3001\u4ea7\u54c1<\/strong>\u300d\u8fd9\u4e09\u4e2a\u7ef4\u5ea6\u6765\u601d\u8003\uff1a<\/li><li>\u6e20\u9053\uff1a\u4e0d\u8981\u72ed\u4e49\uff0c\u8981\u5e7f\u4e49\u6765\u7406\u89e3\u3002\u6e20\u9053\u9664\u4e86\u6307\u7ad9\u5185\u7ad9\u5916\u5404\u79cd\u8d44\u6e90\u4f4d\u5916\uff0c\u8fd8\u5305\u62ec<strong>MOT(\u5173\u952e\u65f6\u523b\uff0cmoment of truth)\uff0c\u662f\u6307\u7528\u6237\u5728\u4f7f\u7528\u4ea7\u54c1\u8fc7\u7a0b\u4e2d\u7684\u5173\u952e\u65f6\u523b\uff0c\u7b80\u5355\u53ef\u4ee5\u7406\u89e3\u4e3a\u300c\u4f53\u9a8c\u597d\u7684\u3001\u4ed6\u613f\u610f\u4e3a\u4f60\u4e70\u5355\u7684\u65f6\u523b\u300d<\/strong>\u3002\u8fd9\u4e9b\u4e5f\u662f\u5f88\u597d\u3001\u9ad8\u6027\u4ef7\u6bd4\u7684\u300c\u6e20\u9053\u300d\uff0c\u6bd4\u4fe1\u606f\u6d41\u6709\u6548\u591a\u4e86\u3002<\/li><li>\u5185\u5bb9\uff1a\u6709\u4e86\u6e20\u9053\u628a\u7528\u6237\u5f15\u6765\u4e86\uff0c\u63d0\u4f9b\u4ec0\u4e48\u5185\u5bb9\u7ed9\u7528\u6237\u5462\uff1f\u662f\u589e\u52a0\u66f4\u591a\u6d3b\u52a8\u7c7b\u578b\u3001\u8fd8\u662f\u73b0\u6709\u7c7b\u578b\u8fed\u4ee3\uff0c\u8fd8\u662f\u2026.\uff0c\u8fd9\u4e9b\u90fd\u8981\u8c28\u614e\u601d\u8003\u3002<\/li><li>\u4ea7\u54c1\uff1a\u6709\u4e86\u597d\u5185\u5bb9\uff0c\u4ea7\u54c1\u7684\u4f5c\u7528\u5c31\u662f\u8ba9\u7528\u6237\u5728\u8fd9\u6bb5\u300c\u4f53\u9a8c\u65c5\u7a0b\u300d\u4e2d\u6700\u5927\u7a0b\u5ea6\u5730\u4eab\u53d7\u8fd9\u4e9b\u5185\u5bb9\u3002\u5305\u62ec\u4ea7\u54c1\u8def\u5f84\u7684\u8bbe\u8ba1\u3001\u9875\u9762\u7684\u5305\u88c5\u3001\u6070\u5230\u597d\u5904\u7684\u633d\u7559\u3001\u6709\u89c4\u5f8b\u7684\u53ec\u56de\u7b49\u7b49\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYIRWFxYVuV8.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u56fe\uff1a\u4ece\u6e20\u9053\u3001\u5185\u5bb9\u3001\u4ea7\u54c1\u6765\u5236\u5b9a\u63d0\u5347\u6d3b\u52a8\u53c2\u4e0e\u7387\u7684\u6267\u884c\u65b9\u5411<\/p>\n\n\n\n<p><strong>\u2463 \u7b2c\u56db\u6b65\uff1a\u843d\u5730\u6267\u884c<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u843d\u5730\u6267\u884c\u5c31\u4e0d\u5c55\u5f00\u8d58\u8ff0\u4e86\uff0c\u5177\u4f53\u8981\u4ee5\u9700\u6c42\u7684\u4f18\u5148\u7ea7\u6765\u5b89\u6392\u3002\u5b9e\u9a8c\u7684\u4f18\u5148\u7ea7\u600e\u4e48\u6392\uff0c\u4e2a\u4eba\u4e60\u60ef\u662f\u6309\u7167<strong>\u300c\u9ad8\u6027\u4ef7\u6bd4\u7684\u7b56\u7565\u4f18\u5148\u7ea7\u9ad8\u300d\u3001\u300c\u5f71\u54cd\u5927\u7684\u7b56\u7565\u4f18\u5148\u7ea7\u9ad8\u300d<\/strong>\u8fd9\u4e24\u4e2a\u65b9\u6cd5\u6765\u6392\u4f18\u5148\u7ea7\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">\u62c6\u6cd53\uff1a\u589e\u957f\u98de\u8f6e<\/h2>\n\n\n\n<p>\u4e9a\u9a6c\u900a\u7684\u6770\u592b\u00b7\u8d1d\u7d22\u65af\u7684\u589e\u957f\u98de\u8f6e\uff0c\u672c\u8d28\u4e0a\u662f\u4e32\u8054\u8d77\u5173\u952e\u589e\u957f\u8981\u7d20\uff0c\u8ba9\u4e1a\u52a1\u7684\u589e\u957f\u5f62\u6210\u4e00\u4e2a\u9ad8\u6548\u65b9\u4fbf\u7684\u95ed\u73af\uff0c\u6301\u7eed\u8fd0\u8f6c\u3002\u4e00\u65e6\u98de\u8f6e\u6eda\u8d77\u6765\uff0c\u5c31\u4f1a\u8d8a\u6eda\u8d8a\u5927\uff0c\u6700\u7ec8\u5f62\u6210\u589e\u957f\u58c1\u5792\u3002<\/p>\n\n\n\n<p><strong>3.1 \u8981\u505a\u6210\u4e00\u4e2a\u98de\u8f6e\uff0c\u9700\u8981\u4ee5\u4e0b4\u6b65\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u627e\u51fa\u5173\u952e\u589e\u957f\u56e0\u7d20\uff1a\u5c24\u5176\u662f\u4f01\u4e1a\u5df2\u7ecf\u5b9e\u73b0\u7684\u3001\u53ef\u590d\u5236\u7684\u6210\u529f\uff0c\u5982\u679c\u6ca1\u6709\uff0c\u90a3\u5c31\u4ece\u5931\u8d25\u8fc7\u7684\u7ecf\u5386\u4e2d\u5c1d\u8bd5\u603b\u7ed3\u627e\u51fa\u300c\u53ef\u80fd\u6210\u529f\u300d\u7684\u589e\u957f\u56e0\u7d20\u3002<\/li><li>\u5206\u6790\u5173\u7cfb\uff1a\u5206\u6790\u5404\u56e0\u7d20\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\uff0c\u5982A\u2192B\u2192C\u4e4b\u95f4\u7684\u903b\u8f91\u5173\u7cfb\u3002<\/li><li>\u5c1d\u8bd5\u95ed\u73af\uff1a\u5c06\u51e0\u7ec4\u5173\u7cfb\u5c1d\u8bd5\u4e32\u8fde\uff0c\u4e0d\u65ad\u5feb\u901f\u8bd5\u9519\u3002<\/li><li>\u8dd1\u901a\u62c9\u52a8\uff1a\u8dd1\u901a\u7684\u95ed\u73af\uff0c\u5c3d\u91cf\u591a\u6c89\u6dc0\u590d\u7528\uff0c\u8ba9\u8f6e\u5b50\u8d8a\u6eda\u8d8a\u7701\u529b\u3002<\/li><\/ul>\n\n\n\n<p>\u589e\u957f\u98de\u8f6e\u66f4\u9002\u7528\u4e8e\u6218\u7565\u5c42\uff0c\u7279\u522b\u662f\u5728\u601d\u8003\u589e\u957f\u65b9\u5411\u548c\u53d1\u529b\u70b9\u65f6\u3002\u5f53\u627e\u5230\u4e86\u5173\u952e\u589e\u957f\u56e0\u7d20\uff0c\u624d\u80fd\u7ee7\u7eed\u5f80\u4e0b\u62c6\u89e3\u3002<\/p>\n\n\n\n<p><strong>3.2 \u5b9e\u64cd\u6848\u4f8b<\/strong><\/p>\n\n\n\n<p>\u8fd8\u662f\u62c6\u6cd51\u4e2d\u7684\u6848\u4f8b\uff0c\u6362\u6210\u62c6\u6cd53\u6765\u505a\uff1a<\/p>\n\n\n\n<p><strong>\u2460 \u7b2c\u4e00\u6b65\uff1a\u627e\u51fa\u5173\u952e\u589e\u957f\u56e0\u7d20<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5df2\u7ecf\u5b9e\u73b0\u7684\u6210\u529f\uff1a\u53e3\u7891\u63a8\u8350\uff0cAPP\u5185\u5229\u76ca\u523a\u6fc0\uff0c\u4eba\u5de5\u5916\u547c\u2026.<\/li><li>\u6709\u673a\u4f1a\u6210\u529f\uff1aKOL\u8ba1\u5212\uff0c\u76f4\u64ad\uff0c\u8bb2\u5ea7\uff0c\u9ad8\u7ea7\u5185\u5bb9\u4ed8\u8d39\u5305\u2026<\/li><\/ul>\n\n\n\n<p><strong>\u2461 \u7b2c\u4e8c\u6b65\uff1a\u68b3\u7406\u5e76\u5206\u6790\u5173\u7cfb<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYIS61ppGzDA.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p><strong>\u2462 \u7b2c\u4e09\u6b65\uff1a\u5c1d\u8bd5\u95ed\u73af\uff0c\u5148\u753b\u4e00\u7248<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYISxATYRpRF.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e09\u3001\u5fc3\u5f97\u603b\u7ed3<\/h1>\n\n\n\n<p>\u5199\u5230\u6700\u540e\uff0c\u9644\u4e0a\u4e00\u5f20\u62c6\u6cd5\u7684\u65b9\u6cd5\u8bba\u7b80\u56fe\uff0c\u6b64\u5916\u67092\u70b9\u7279\u522b\u8bf4\u660e\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/03\/SyjYITbC3xBFxP.png\" alt=\"\u79d1\u5b66\u589e\u957f\u5fc3\u5f97\uff1a\u589e\u957f\u7b56\u7565\u76843\u79cd\u62c6\u89e3\u65b9\u6cd5\"\/><\/figure>\n\n\n\n<p>\u56fe\uff1a3\u79cd\u62c6\u6cd5\u603b\u7ed3\u7b80\u56fe<\/p>\n\n\n\n<ol 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