{"id":59135,"date":"2022-03-01T11:14:48","date_gmt":"2022-03-01T03:14:48","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=59135"},"modified":"2022-08-12T10:52:32","modified_gmt":"2022-08-12T02:52:32","slug":"%e9%99%88%e6%a2%a6%e8%8a%9d%ef%bc%9a%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a%e6%8a%95%e6%94%be%e5%85%a8%e6%b5%81%e7%a8%8b%e6%94%bb%e7%95%a5%ef%bd%9c%e4%b8%89%e9%87%8c%e5%b1%af%e4%bf%a1%e6%81%af","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/59135.html","title":{"rendered":"\u9648\u68a6\u829d\uff1a\u4fe1\u606f\u6d41\u5e7f\u544a\u6295\u653e\u5168\u6d41\u7a0b\u653b\u7565\uff5c\u4e09\u91cc\u5c6f\u4fe1\u606f\u6d41"},"content":{"rendered":"\n
\u5929\u4e0b\u6b66\u529f\uff0c\u552f\u5feb\u4e0d\u7834\uff0c\u98ce\u53e3\u4e0a\u7684\u9879\u76ee\uff0c\u6bd4\u62fc\u7684\u5c31\u662f\u56e2\u961f\u6548\u7387\u3002\u9879\u76ee\u5f00\u5c55\u524d\u671f\uff0c\u4e00\u5b9a\u8981\u6ce8\u610f\u4e0d\u8981\u5b8c\u7f8e\u4e3b\u4e49\uff0c\u5c3d\u5feb\u6d4b\u901a\u94fe\u8def\u4e3a\u7b2c\u4e00\u8981\u4e49\uff0c\u9047\u5230\u95ee\u9898\u591a\u60f3\u51e0\u5957\u65b9\u6848\u540c\u65f6\u5e94\u5bf9\u3002<\/p>\n\n\n\n
\u9879\u76ee\u51c6\u5907\u5de5\u4f5c\u4f1a\u5f88\u591a\uff0c\u4ea7\u54c1\u3001\u6d41\u91cf\u3001\u8fd0\u8425\u4e09\u7aef\u8981\u540c\u65f6\u53d1\u529b\u3002\u4e0d\u89c4\u5212\u597d\u9879\u76ee\u4eba\u5458\u7684\u4efb\u52a1\u5206\u5de5\u548c\u65f6\u95f4\u8282\u70b9\uff0c\u5c31\u5bb9\u6613\u62d6\u5ef6\u542f\u52a8\u65f6\u95f4\u3002<\/p>\n\n\n\n
1.\u786e\u5b9a\u4ea7\u54c1\u4ef7\u683c\u3002<\/strong><\/p>\n\n\n\n \u7b2c\u4e00\uff0c\u627e\u5230\u8ddf\u81ea\u5df1\u4ea7\u54c1\u76f8\u4f3c\u7684\u5bf9\u624b\uff0c\u8bbe\u8ba1\u5bf9\u6807\u4ef7\u683c\u3002\u4e0d\u4ec5\u8981\u8bbe\u7f6e\u552e\u4ef7\uff0c\u8fd8\u8981\u5217\u51fa\u5e95\u4ef7\u3001\u9ad8\u70b9\u4f4e\u4ef7\uff1b<\/p>\n\n\n\n \u7b2c\u4e8c\uff0c\u8003\u8651\u4ea7\u54c1\u7ec4\u5408\uff0c\u4ea7\u54c1\u4ef7\u683c\u80fd\u6709\u4f4e\u4e2d\u9ad8\u7684\u5c42\u6b21\uff0c\u6ee1\u8db3\u4e0d\u540c\u7528\u6237\u7fa4\u4f53\u7684\u9700\u6c42\u3002\u4ee5\u6280\u80fd\u8bc1\u4e66\u57f9\u8bad\u8bfe\u4e3a\u4f8b\uff0c\u53ef\u4ee5\u5206\u4e3a\u53d6\u8bc1\u73ed\uff0c\u5b9e\u64cd\u73ed\u3001\u53cc\u8bc1\u73ed\u3002\u540c\u65f6\u4e5f\u8981\u5c3d\u53ef\u80fd\u63d0\u9ad8\u9ad8\u5ba2\u5355\u4ef7\u4ea7\u54c1\u7684\u552e\u5356\u6bd4\u4f8b\uff0c\u8fd9\u6837\u624d\u80fd\u62c9\u9ad8ARPU\uff1b<\/p>\n\n\n\n \u7b2c\u4e09\uff0c\u8003\u8651\u81ea\u5df1\u7684\u7efc\u5408\u6210\u672c\uff0c\u5982\u6d41\u91cf\u6210\u672c\u3001\u9500\u8f6c\u3001\u7efc\u5408\u8d39\u7528\uff0c\u63a8\u7b97\u51fa\u81ea\u5df1\u80fd\u63a5\u53d7\u7684\u8f6c\u5316\u51fa\u4ef7\u3001\u9500\u8f6c\uff08\u540d\u7247\u6210\u4ea4\u7387\uff09\u7a7a\u95f4\u3002<\/p>\n\n\n\n 2.\u9500\u552e\u6a21\u5f0f\u3002<\/strong><\/p>\n\n\n\n \u8fd9\u4e2a\u8981\u770b\u516c\u53f8\u81ea\u8eab\u7684\u4f18\u52bf\u3002\u5982\u6559\u80b2\u884c\u4e1a\u4e3b\u8981\u662f\u5c0f\u8bfe\u548c\u7535\u8bdd\u5916\u547c\u3002\u5c0f\u8bfe\u7528\u6237\u4f53\u9a8c\u597d\uff0c\u5bb9\u6613\u8d77\u91cf\uff0c\u83b7\u5ba2\u6210\u672c\u4f4e\u3002\u4f46\u662f\u94fe\u8def\u957f\uff0c\u5982\u679c\u4ea7\u54c1\u529b\u4e0d\u591f\uff0c\u8f6c\u5316\u7387\u4e0d\u4e00\u5b9a\u597d\u3002\u5c0f\u8bfe\u5bf9\u8fd0\u8425\u80fd\u529b\u8981\u6c42\u9ad8\uff0c\u5ba2\u5355\u4ef7\u8981\u9ad8\u624d\u6709\u6210\u672c\u7a7a\u95f4\u3002\u5916\u547c\u6a21\u5f0f\u8f6c\u5316\u94fe\u8def\u7b80\u5355\uff0c\u76f4\u64ad\u8fd0\u8425\u538b\u529b\u5c0f\uff0c\u5bf9\u9500\u552e\u8981\u6c42\u4e0d\u9ad8\uff0c\u4f46\u662f\u5bf9\u6d41\u91cf\u8d28\u91cf\u8981\u6c42\u9ad8\u3002<\/p>\n\n\n\n \u5728\u524d\u671f\u6d4b\u8bd5\u4ea7\u54c1\u65f6\u53ef\u4ee5\u91c7\u53d6\u5916\u547c\uff0c\u540e\u671f\u53ef\u4ee5\u770b\u5e02\u573a\u6548\u679c\u548c\u7ade\u4e89\u6001\u52bf\u51b3\u5b9a\u662f\u5426\u589e\u52a0\u5c0f\u8bfe\u3002<\/p>\n\n\n\n 3.\u4ea7\u54c1\u5236\u4f5c\u3002<\/strong><\/p>\n\n\n\n \u57f9\u8bad\u8bfe\u7a0b\u4e3b\u8981\u662f\u5f55\u64ad+\u76f4\u64ad\uff0c\u8bfe\u7a0b\u4f53\u7cfb\u53ef\u4ee5\u53c2\u8003\u5e02\u573a\u4e0a\u5df2\u6709\u4ea7\u54c1\uff0c\u4ece\u7ade\u54c1\u90a3\u8981\u6765\u4e00\u4e9b\u8bd5\u542c\u8bfe\u548c\u4ea7\u54c1\u4ecb\u7ecd\u7684\u7269\u6599\uff0c\u505a\u5fae\u521b\u65b0\u548c\u5dee\u5f02\u5316\u3002<\/p>\n\n\n\n \u8981\u6ce8\u610f\u7684\u662f\uff0c\u4e00\u5b9a\u8981\u5305\u88c5\u597d\u8bfe\u7a0b\u76ee\u5f55\uff0c\u4e5f\u5c31\u662f\u8bfe\u7a0b\u5404\u4e2a\u6a21\u5757\u7684\u540d\u79f0\uff0c\u8fd9\u662f\u7528\u6237\u4ea7\u54c1\u611f\u77e5\u7684\u8d77\u70b9\u3002\u4ea7\u54c1\u540d\u79f0\u8981\u80fd\u76f4\u51fb\u7528\u6237\u75db\u70b9\uff0c\u5e76\u4f20\u9012\u7ed9\u7528\u6237\u7f8e\u597d\u613f\u666f\uff0c\u5982\u65e0\u5fe7\u53d6\u8bc1\u3001\u9526\u7ee3\u524d\u7a0b\u3001\u81f3\u5c0a\u7cbe\u8fdb\u3001\u91d1\u724c\u7b49\u3002\u8bfe\u7a0b\u76ee\u5f55\u4e2d\u8981\u4f53\u73b0\u4e13\u4e1a\u6027\u548c\u4eae\u70b9\uff0c\u5982\u52a0\u5165\u65b9\u6cd5\u8bba\u6a21\u578b\uff0c\u5b9e\u64cd\u6848\u4f8b\u540d\u79f0\uff1b\u5e76\u7528\u6570\u636e\u603b\u7ed3\u4eae\u70b9\uff0c\u598210\u4e2a\u5206\u6790\u5de5\u5177\uff0c20\u4e2a\u524d\u6cbf\u6848\u4f8b\u7b49\u3002<\/p>\n\n\n\n 4.\u77e5\u8bc6\u624b\u518c\u3002<\/strong><\/p>\n\n\n\n \u624b\u518c\u4e2d\u8981\u8be6\u7ec6\u4ecb\u7ecd\u9879\u76ee\u7684\u5404\u4e2a\u6a21\u5757\uff0c\u5e2e\u52a9\u9500\u552e\u80fd\u591f\u5feb\u901f\u7406\u89e3\u4e0a\u624b\u3002\u624b\u518c\u5185\u5bb9\u7684\u7ef4\u5ea6\u53ef\u4ee5\u6709\u9879\u76ee\u5b9a\u4e49\u3001\u9700\u6c42\u80cc\u666f\u3001\u4ea7\u54c1\u4ecb\u7ecd\u3001\u4ea7\u54c1\u4eae\u70b9\u3001\u7ade\u4e89\u4f18\u52bf\u3001\u5b66\u5458\u5e38\u89c1\u95ee\u9898\u7b49\u3002\u521d\u6b65\u5199\u5b8c\u540e\uff0c\u53ef\u4ee5\u8ddf\u9500\u552e\u6c9f\u901a\uff0c\u9500\u552e\u5bf9\u7ec6\u8282\u53ef\u80fd\u4f1a\u5b58\u5728\u7591\u95ee\uff0c\u53ef\u4ee5\u968f\u65f6\u5c06\u76f8\u5173\u5185\u5bb9\u8865\u5145\u8fdb\u624b\u518c\u3002<\/p>\n\n\n\n \u9500\u552e\u66f4\u770b\u91cd\u7684\u662f\u63a8\u5e7f\u8bdd\u672f\uff0c\u4ee5\u53ca\u5982\u4f55\u4e0e\u7ade\u54c1\u5bf9\u6297\uff0c\u4f18\u5316\u5e08\u8981\u80fd\u591f\u603b\u7ed3\u5df1\u65b9\u4ea7\u54c1\u4f18\u52bf\u3002\u9500\u552e\u5e38\u7528\u7684\u7269\u6599\u53ef\u4ee5\u8ba9\u8bbe\u8ba1\u6392\u7248\u7f8e\u5316\uff0c\u5982\u673a\u6784\u8d44\u8d28\u3001\u73ed\u578b\u4ecb\u7ecd\u3001\u5e08\u8d44\u56e2\u961f\u3001\u8bfe\u7a0b\u4eae\u70b9\u7b49\u3002<\/p>\n\n\n\n 5.\u8d26\u6237\u548c\u6295\u653e\u7269\u6599\u3002<\/strong><\/p>\n\n\n\n (1)\u8d26\u6237\u4e3b\u8981\u662f\u8ddf\u4ee3\u7406\u7b7e\u5408\u540c\uff0c\u62ff\u5230\u8d26\u6237\u540e\u4e0a\u4f20\u8d26\u6237\u6295\u653e\u8d44\u8d28\u6587\u4ef6\uff0c\u786e\u5b9a\u5145\u503c\u548c\u5ba1\u6838\u5bf9\u63a5\u4eba\u3002\u6700\u597d\u627e\u51e0\u5bb6\u4ee3\u7406\uff0c\u6bd4\u8f83\u8fd4\u70b9\u548c\u670d\u52a1\u3002\u5145\u503c\u548c\u5ba1\u6838\u901f\u5ea6\u8981\u5feb\uff0c\u78b0\u5230\u4e71\u5145\u503c\u3001\u5bf9\u8d26\u4e0d\u6e05\u695a\u7684\u4ee3\u7406\u9ebb\u70e6\u4e8b\u4e00\u5806\u3002<\/p>\n\n\n\n \u597d\u7684\u4ee3\u7406\u9047\u5230\u665a\u4e0a\u8d77\u91cf\u80fd\u53ca\u65f6\u57ab\u6b3e\u5145\u503c\uff0c\u5ba1\u6838\u51fa\u95ee\u9898\u80fd\u5feb\u901f\u56de\u590d\u3002\u6709\u4e9b\u4ee3\u7406\u80fd\u5e2e\u5fd9\u62cd\u526a\/\u6df7\u526a\u7d20\u6750\u3002\u6700\u597d\u4ee3\u7406\u61c2\u6295\u653e\uff0c\u80fd\u7ed9\u4e00\u4e9b\u5927\u76d8\u6d41\u91cf\u6570\u636e\uff0c\u5076\u5c14\u8fd8\u80fd\u5e2e\u770b\u8d26\u6237\uff0c\u7ed9\u4e00\u4e9b\u6295\u653e\u5efa\u8bae\u3002<\/p>\n\n\n\n (2)\u6295\u653e\u7269\u6599\u524d\u671f\u9700\u8981\u5feb\u901f\u51fa\u4e00\u6ce2\u7d20\u6750\u6d4b\u8bd5\uff0c\u53ef\u4ee5\u53c2\u8003\u7ade\u54c1\u6700\u8fd1\u8dd1\u91cf\u7d20\u6750\uff0c\u4ee5\u53ca\u884c\u4e1a\u5e38\u89c1\u8dd1\u91cf\u7c7b\u578b\u3002\u4e3b\u8981\u5206\u4e3a\u4e09\u5927\u7c7b\uff1a<\/p>\n\n\n\n \u53e3\u64ad\uff0c\u7cbe\u7b80\u5356\u70b9\u3002 <\/strong>\u91cd\u70b9\u662f\u89e3\u51b3\u53ef\u4fe1\u5ea6\uff0c\u6ce8\u610f\u670d\u5316\u9053\uff0c\u5982\u8bc1\u4e66\u5b9e\u7269\u3001\u8bb2\u53f0\u3001\u8bdd\u7b52\u3001\u897f\u88c5\u7b49\u3002\u6f14\u5458\u5f62\u8c61\u8981\u6709\u8bf4\u670d\u529b\u3002\u6211\u4eec\u5f53\u65f6\u540c\u6837\u7684\u6587\u6848\u62cd\u4e86\u4e24\u4e2a\u6f14\u5458\uff0c\u4e00\u4e2a\u8868\u73b0\u529b\u597d\u7684\u5e74\u8f7b\u8001\u5e08\u7684\u7d20\u6750\u4e0d\u6e29\u4e0d\u706b\uff0c\u4f46\u662f\u4e00\u4e2a\u4e2d\u5e74\u8001\u5e08\u5374\u7206\u91cf\u4e86\u3002\u914d\u97f3\u914d\u4e50\u4e5f\u53ef\u4ee5\u7528\u6743\u5a01\u7684\uff0c\u53ef\u4ee5\u662f\u65b0\u95fb\u7537\u5973\u58f0\uff0c\u65b0\u95fb\u70ed\u70b9\u97f3\u4e50\u7b49\u3002<\/p>\n\n\n\n \u6df7\u526a\uff0c\u56fe\u6587\u914d\u70ed\u95e8\u97f3\u4e50\u3002 <\/strong>\u6ce8\u610f\u7d20\u6750\u989c\u8272\uff0c\u56e0\u4e3a\u6211\u4eec\u7528\u6237\u5973\u6027\u5c45\u591a\uff0c\u7ed3\u679c\u5f53\u65f6\u4e00\u4e2a\u7c89\u8272\u80cc\u666f\u56fe\u7684\u7d20\u6750\u5c31\u7206\u91cf\u4e86\u3002<\/p>\n\n\n\n \u60c5\u666f\u5bf9\u8bdd\u3002\u60c5\u666f\u5bf9\u8bdd\u6bd4\u60c5\u666f\u5267\u66f4\u5bb9\u6613\u5165\u624b\u3002\u60c5\u666f\u5267\u867d\u7136\u5bb9\u6613\u8d77\u91cf\uff0c\u4f46\u662f\u5236\u4f5c\u9ebb\u70e6\uff0c\u8fdb\u6765\u7684\u4eba\u7fa4\u610f\u5411\u4e0d\u4e00\u5b9a\u9ad8\u3002<\/p>\n\n\n\n \u51c6\u5907\u597d\u51e0\u5957\u5f00\u5934\u6a21\u677f\uff0c\u89c6\u9891\u5c01\u9762\uff0c\u89c6\u9891\u7ed3\u5c3e\u6d4b\u8bd5\u6548\u679c\u3002<\/p>\n\n\n\n (3)\u4e0d\u540c\u7248\u4f4d\u7684\u7d20\u6750\u3002\u7ad6\u7248\u89c6\u9891\u3001\u6a2a\u7248\u89c6\u9891\u3001\u5927\u56fe\u3001\u5c0f\u56fe\u3002<\/p>\n\n\n\n (4)\u843d\u5730\u9875\u3002\u79fb\u52a8\u548cPC\u7aef\u3002\u53ef\u4ee5\u5148\u6252\u4e00\u4e0b\u7ade\u54c1\/\u7c7b\u54c1\u7684\u7f51\u9875\u6539\u6587\u5b57\u4e2a\uff0c\u540e\u671f\u6162\u6162\u4f18\u5316\u3002<\/p>\n\n\n\n \u62ff\u8d44\u683c\u8bc1\u6765\u8bf4\uff0c\u4f2a\u5b98\u65b9\u7d20\u6750\u7684\u8f6c\u5316\u7387\u9ad8\u3002\u8981\u6ce8\u610f\u5229\u7528\u597d\u4e0d\u540c\u6e20\u9053\u5ba1\u6838\u7684\u8fb9\u754c\u3002<\/p>\n\n\n\n \u5934\u6761\u7684\u5ba1\u6838\u8981\u6c42\u4e00\u822c\u8981\u9ad8\u4e8e\u767e\u5ea6\u641c\u72d7\u6e20\u9053\uff0c\u6709\u65f6\u5019\u4e0d\u8fc7\u5ba1\u53ef\u4ee5\u8003\u8651\u6362\u5bb6\u4ee3\u7406\u7684\u8d26\u6237\u8bd5\u8bd5\u3002\u4f2a\u5b98\u65b9\u7684\u6280\u5de7\u5982\u989c\u8272\u4e0a\u4f7f\u7528\u7ea2\u8272\uff0c\u7528\u4f2a\u5b98\u65b9\u5f62\u72b6\u7684\u5706\u5f62LOGO\uff0c\u521b\u610f\u6807\u9898\u4e0a\u7528\u62a5\u8003\u4e2d\u5fc3\u3001\u62a5\u8003\u65f6\u95f4\u3001\u62a5\u8003\u8981\u6c42\u3001\u62a5\u8003\u653f\u7b56\u7b49\u5b57\u6837\uff0c\u5ba2\u670d\u6c9f\u901a\u65f6\u81ea\u79f0\u62a5\u8003\u8001\u5e08\uff0c\u63a5\u6536\u62a5\u8003\u77ed\u4fe1\uff0c\u62a5\u8003\u6307\u5bfc\u624b\u518c\u7b49\u3002<\/p>\n\n\n\n \u8001\u677f\uff1a\u201c\u7a33\u5b9a\u4f9b\u6d41\uff0c\u6293ROI\uff01\u201d<\/p>\n\n\n\n \u4f18\u5316\u5e08\uff1a\u201c\u597d\u2026\u2026\u201d\u5fc3\u5934\u4e00\u7d27\uff0c\u6d41\u91cf\u6ce2\u52a8\u5c82\u662f\u6211\u80fd\u63a7\u5236\u7684\uff1f\uff01<\/p>\n\n\n\n \u9879\u76ee\u5f00\u59cb\u6295\u653e\u7684\u524d\u671f\uff0c\u8981\u6ce8\u610f\u63a7\u5236\u98ce\u9669\uff0c\u8bbe\u7f6e\u597d\u524d\u671f\u6d4b\u8bd5\u7684\u9884\u7b97\uff0c\u4e00\u5b9a\u8981\u5c3d\u5feb\u552e\u51fa\u4ea7\u54c1\u3002\u4e4b\u540e\u5728\u8003\u8651\u9010\u6b65\u4f18\u5316\u3002<\/p>\n\n\n\n \u6295\u624b\u4e00\u822c\u53ea\u4f1a\u770b\u8d26\u6237\u7aef\u7684\u8f6c\u5316\u6570\u636e\uff0c\u4f46\u662f\u4f5c\u4e3a\u9879\u76ee\u4eba\uff0c\u5e94\u8be5\u4e00\u8d77\u4ee5\u6574\u4e2a\u9879\u76eeROI\u4e3a\u51c6\u6765\u8c03\u6574\u6d41\u91cf\u3002<\/p>\n\n\n\n \u521d\u671f\u6d4b\u8bd5\u7684\u6d41\u91cf\u53ef\u4ee5\u662f\uff1a<\/strong><\/p>\n\n\n\n 1. \u641c\u7d22\u6e20\u9053\uff0c <\/strong>\u641c\u7d22\u8fdb\u6765\u7684\u6d41\u91cf\u4e00\u822c\u662f\u9ad8\u610f\u5411\u6d41\u91cf\u3002\u9664\u4e86\u4e3b\u8981\u7684\u767e\u5ea6\u3001\u641c\u72d7\u4e24\u4e2a\u6e20\u9053\uff0c\u6296\u97f3\u641c\u7d22\u4e5f\u662f\u4e00\u4e2a\u5f88\u91cd\u8981\u7684\u9635\u5730\u3002<\/p>\n\n\n\n \u56e0\u4e3a\u5982\u679c\u7ade\u54c1\u5728\u6296\u97f3\u4fe1\u606f\u6d41\u5f3a\u52bf\u6295\u653e\u9020\u52bf\uff0c\u90a3\u4e48\u52bf\u5fc5\u4f1a\u6709\u4e00\u90e8\u5206\u88ab\u6559\u80b2\u540e\u7684\u7528\u6237\u5728\u6296\u97f3\u641c\u7d22\u76f8\u5173\u5185\u5bb9\uff0c\u56e0\u6b64\u53ef\u4ee5\u9009\u62e9\u6295\u6296\u97f3\u641c\u7d22\u6765\u63a5\u4f4f\u8fd9\u6279\u9ad8\u610f\u5411\u7528\u6237\u3002<\/p>\n\n\n\n 2. \u514d\u8d39\u6d41\u91cf\uff0c <\/strong>\u53ef\u4ee5\u6f5c\u5165\u5bf9\u624b\u7684\u5fae\u4fe1<\/em>\u8fd0\u8425\u7fa4\u6252\u53d6\u6570\u636e\uff0c\u6280\u672f\u4e0d\u5141\u8bb8\u4e5f\u53ef\u4ee5\u624b\u52a8\u52a0\u4eba\u3002\u5bf9\u4e8e\u8fd9\u90e8\u5206\u514d\u8d39\u6d41\u91cf\uff0c\u53ef\u4ee5\u91c7\u53d6\u4fbf\u5b9c\u5356\u72e0\u622a\u6740\u7684\u7b56\u7565\u3002\u8fd0\u8425\u7fa4\u4e2d\u4e00\u822c\u662f\u672a\u53ca\u65f6\u8f6c\u5316\u7684\u7528\u6237\uff0c\u7279\u522b\u662f\u5f53\u7ade\u54c1\u91c7\u7528\u5c0f\u8bfe\u6a21\u5f0f\u65f6\uff0c\u8fdb\u5165\u8fd9\u4e9b\u7fa4\u4f1a\u975e\u5e38\u65b9\u4fbf\u3002<\/p>\n\n\n\n \u8fd9\u4e9b\u5ba2\u6237\u4f1a\u6709\u4e09\u56db\u5929\u5de6\u53f3\u7684\u65f6\u95f4\u72b9\u8c6b\u5bf9\u6bd4\uff0c\u5982\u679c\u6211\u4eec\u63d0\u4f9b\u6027\u4ef7\u6bd4\u66f4\u9ad8\uff0c\u6216\u8005\u6709\u5dee\u5f02\u5316\u4f18\u52bf\u7684\u4ea7\u54c1\uff0c\u5c31\u6709\u53ef\u80fd\u4e89\u53d6\u5230\u5ba2\u6237\u3002<\/p>\n\n\n\n \u6295\u653e\u4e00\u6bb5\u65f6\u95f4\u540e\uff0c\u6295\u653e\u7aef\u7684\u4f18\u5316\u4f9d\u636e\u6700\u5e38\u89c1\u7684\u662f\u6bcf\u5929\u505a\u65e5\u62a5\uff0c\u636e\u6b64\u4fee\u6539\u6295\u653e\u7b56\u7565\u3002\u4f46\u662f\uff0c\u56e0\u4e3a\u505a\u6295\u653e\u7684\u5fd9\u4e8e\u8d26\u6237\uff0c\u5f88\u5bb9\u6613\u5ffd\u89c6\u4e00\u70b9\uff0c\u90a3\u5c31\u662f\u81ea\u5df1\u7684\u5e7f\u544a\u5728\u5e73\u53f0\u4e0a\u7684\u5b9e\u9645\u5c55\u73b0\u73af\u5883\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u548c\u4ea7\u54c1\u76f8\u63a5\u89e6\u7684\u201c\u573a\u201d\u3002<\/p>\n\n\n\n \u8981\u50cf\u7528\u6237\u4e00\u6837\u5237\u5e7f\u544a\uff0c\u4e0d\u4ec5\u8981\u770b\u81ea\u5bb6\u7684\u5e7f\u544a\uff0c\u8fd8\u8981\u5173\u6ce8\u5e02\u573a\u4e0a\u5176\u4ed6\u5e7f\u544a\u3002\u5173\u6ce8\u81ea\u5df1\u5e7f\u544a\u7684\u5c55\u73b0\u3001\u6392\u540d\u3001\u521b\u610f\u5916\u663e\u7684\u5404\u4e2a\u7ec6\u8282\u3002<\/p>\n\n\n\n \u6211\u4eec\u5f53\u65f6\u770b\u7ade\u54c1\u5728\u4fe1\u606f\u6d41\u6295\u653e\u5f88\u731b\uff0c\u521b\u610f\u4ee5\u5438\u5f15\u7528\u6237\u7684\u8f6f\u5e7f\u5c45\u591a\u3002\u4e8e\u662f\u6211\u4eec\u5b9a\u7684\u7b56\u7565\u5c31\u662f\u7528\u4f2a\u5b98\u65b9\u53bb\u627f\u63a5\u641c\u7d22\u7aef\u7684\u6d41\u91cf\uff0c\u6548\u679c\u975e\u5e38\u559c\u4eba\u3002<\/p>\n\n\n\n \u521b\u610f\u5185\u5bb9\u4e3b\u9898\u662f\u62a5\u8003\u4fe1\u606f\u7c7b\u548c\u62a5\u8003\u653b\u7565\u7c7b\uff0c\u521b\u610f\u98ce\u683c\u7c7b\u4f3c\u65b0\u95fb\u62a5\u9053\u548c\u5e72\u8d27\u5efa\u8bae\u3002<\/p>\n\n\n\n \u6295\u653e\u4e0a3\u4e2a\u5927\u65b9\u5411\uff0c\u9ad8\u51fa\u4ef7+\u6838\u5fc3\u57ce\u5e02+20\u4e2a\u5934\u90e8\u8bcd\uff0c\u7565\u9ad8\u4ef7+\u6838\u5fc3\u57ce\u5e02+1000\u4e2a\u4e2d\u90e8\u8bcd\uff0c\u4f4e\u51fa\u4ef7+\u5bbd\u5b9a\u5411+1000\u4e2a\u5c3e\u90e8\u8bcd\uff0c\u517c\u987e\u6d41\u91cf\u7684\u8d28\u4e0e\u91cf\u3002<\/p>\n\n\n\n \u5728\u9879\u76ee\u6253\u78e8\u8fc7\u7a0b\u4e2d\uff0c\u6d41\u91cf\u7aef\u5e38\u89c1\u7684\u95ee\u9898\u6709\u4ee5\u4e0b\u51e0\u79cd\uff1a<\/strong><\/p>\n\n\n\n \u4e0d\u8d77\u91cf\u3002 <\/strong>\u8fd9\u4e2a\u95ee\u9898\u8981\u62c6\u89e3\u5230\u5c55\u73b0\u3001\u70b9\u51fb\u3001\u8f6c\u5316\u5404\u4e2a\u5c42\u7ea7\u6570\u636e\u3002<\/p>\n\n\n\n \u63d0\u9ad8\u5c55\u73b0\u91cf\uff0c\u8d26\u6237\u7aef\u53ef\u4ee5\u63d0\u9ad8\u51fa\u4ef7\uff0c\u5206\u5730\u57df\u5206\u5b9a\u5411\u5206\u641c\u7d22\u8bcd\u591a\u4e0a\u8ba1\u5212\u3002\u8fd8\u53ef\u4ee5\u6d4b\u8bd5\u81ea\u52a8\u51fa\u4ef7\u3001\u653e\u5f00\u5b9a\u5411\u3001\u653e\u91cf\u6295\u653e\u3001\u4e00\u952e\u8d77\u91cf\u3001\u667a\u80fd\u6d41\u91cf\uff1b<\/p>\n\n\n\n \u63d0\u9ad8\u70b9\u51fb\u7387\uff0c\u521b\u610f\u7aef\u53ef\u4ee5\u5173\u6ce8\u6709\u6548\u64ad\u653e\u7387\uff0c\u4fee\u6539\u89c6\u9891\u5f00\u5934\u3001\u6807\u9898\u6587\u6848\uff0c\u7ec4\u4ef6\u6587\u6848\uff0c\u589e\u52a0\u8f6f\u5e7f\uff0c\u5f15\u5bfc\u4e92\u52a8\uff0c\u53ca\u65f6\u56de\u590d\u8bc4\u8bba\/\u9690\u85cf\u6076\u8bc4\uff1b<\/p>\n\n\n\n \u63d0\u9ad8\u8f6c\u5316\u7387\uff0c\u89c6\u9891\u548c\u843d\u5730\u9875\u4e2d\u589e\u52a0\u622a\u6740\u5185\u5bb9\uff0c\u7b80\u5316\u94fe\u8def\u7b49\u6765\u4fc3\u8fdb\u8f6c\u5316\u3002<\/p>\n\n\n\n \u7a81\u7136\u7206\u91cf\u3002 <\/strong>\u8ba1\u7b97\u597d\u9879\u76ee\u6240\u9700\u7684\u65e5\u5747\u8f6c\u5316\u91cf\uff0c\u9500\u552e\u4eba\u6570*\u4eba\u5747\u5904\u7406\u91cf\u3002\u7206\u91cf\u540e\u53ca\u65f6\u63a7\u5236\u9884\u7b97\uff0c\u6839\u636eROI\u518d\u8c03\u6574\uff0cROI\u597d\u53ef\u4ee5\u7ee7\u7eed\u653e\u91cf\uff0cROI\u4e0d\u597d\u5219\u5b9a\u4f4d\u95ee\u9898\u3002\u4e00\u65b9\u9762\u9500\u552e\u5904\u7406\u6548\u7387\u4e0d\u9ad8\u5f71\u54cd\u6210\u4ea4\u7387\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u6d41\u91cf\u8d28\u91cf\u53ef\u80fd\u6709\u95ee\u9898\uff0c\u8981\u53ca\u65f6\u6536\u96c6\u540e\u7aef\u53cd\u9988\u5e76\u8c03\u6574\u3002<\/p>\n\n\n\n \u6d41\u91cf\u6210\u672c\u9ad8\u3002 <\/strong>\u4e00\u822c\u662f\u56e0\u4e3a\u5730\u57df\u95ee\u9898\uff0c\u8fd8\u662f\u8981\u6839\u636eroi\u8c03\u6574\uff0c\u76d1\u63a7\u4e0d\u540c\u5730\u57df\u7684ROI\uff0cROI\u8fbe\u6807\u53ef\u4ee5\u7ee7\u7eed\u653e\u3002\u5426\u5219\u8981\u53ca\u65f6\u8c03\u6574\u51fa\u4ef7\uff0c\u589e\u52a0\u5bbd\u5b9a\u5411\u8ba1\u5212\u644a\u8584\u6210\u672c\u3002\u540c\u65f6\u53ef\u4ee5\u8c03\u6574\u6295\u653e\u65f6\u6bb5\uff0c\u5173\u6ce8\u5e7f\u544a\u4f4d\u5c55\u73b0\u60c5\u51b5\uff0c\u907f\u5f00\u7ade\u54c1\u731b\u70c8\u6295\u653e\u7684\u65f6\u6bb5\uff0c\u5982\u6311\u65e9\u665a\u3001\u5468\u672b\u7b49\u7ade\u54c1\u5c11\u7684\u65f6\u6bb5\u6295\u653e\u3002<\/p>\n\n\n\n ROI\u4e0d\u597d\u3002 <\/strong>\u521b\u65b0\u6709\u6210\u672c\uff0c\u6240\u4ee5\u6d4b\u8bd5\u671f\u53ef\u4ee5\u653e\u5f00\u4e00\u70b9ROI\u6807\u51c6\u3002\u5982\u679c\u662f\u6e20\u9053\u539f\u56e0\uff0c\u90a3\u4e48ROI\u4e00\u6bb5\u65f6\u95f4\u8fc7\u5206\u5dee\u7684\u6e20\u9053\u53ef\u4ee5\u6682\u65f6\u5173\u505c\uff1b\u5982\u679c\u662f\u6d41\u91cf\u8d28\u91cf\uff0c\u53ca\u65f6\u8be2\u95ee\u9500\u552e\u8fdb\u6765\u7528\u6237\u7684\u610f\u5411\u5ea6\u548c\u7406\u60f3\u7528\u6237\u753b\u50cf\uff0c\u636e\u6b64\u8c03\u6574\u521b\u610f\uff0c\u53d1\u6325\u597d\u521b\u610f\u5bf9\u6d41\u91cf\u7684\u7b5b\u9009\u529f\u80fd\u3002<\/p>\n\n\n\n \u9879\u76ee\u4f18\u5316\u4e0d\u4ec5\u662f\u6295\u653e\u7684\u95ee\u9898\uff0c\u8fd8\u8981\u8003\u8651\u9500\u552e\u7aef\u548c\u4ea7\u54c1\u7aef\u3002\u9879\u76ee\u4eba\u9700\u8981\u8003\u8651\u9500\u552e\u7aef\u7684\u6d41\u91cf\u5206\u914d\uff0c\u5e76\u53cd\u9988\u7ed9\u4ea7\u54c1\u7aef\u6539\u8fdb\u5efa\u8bae\u3002<\/p>\n\n\n\n \u9500\u552e\u7aef\u56e2\u961f\u7684\u4eba\u5458\u89c4\u6a21\u548c\u4eba\u5458\u6210\u957f\u662f\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n \u9996\u5148\u4e00\u5b9a\u8981\u5c3d\u5feb\u51fa\u5355\uff0c\u68b3\u7406\u80fd\u8dd1\u901a\u7684\u57fa\u7840\u8bdd\u672f\u3002 <\/strong>\u4e00\u5b9a\u4e0d\u80fd\u6c42\u7740\u7528\u6237\u4e70\u4ea7\u54c1\uff0c\u66f4\u91cd\u8981\u7684\u662f\u589e\u5f3a\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u4ef7\u503c\u611f\u77e5\u3002\u6709\u4e00\u4e2a\u5c0f\u6280\u5de7\uff0c\u53ef\u4ee5\u901a\u8fc7\u5411\u7528\u6237\u63d0\u95ee\u662f\u5426\u77e5\u9053\u4ea7\u54c1\u6709\u8fd9\u4e2a\u4f5c\u7528\u7684\u65b9\u5f0f\u6765\u53cd\u590d\u5f3a\u8c03\u5356\u70b9\u3002\u7136\u540e\uff0c\u7528\u4f18\u60e0\u622a\u6740\u4e00\u5b9a\u8981\u72e0\uff0c\u8ba9\u7528\u6237\u8003\u8651\u8d8a\u4e45\uff0c\u5c31\u8d8a\u5bb9\u6613\u9762\u4e34\u7ade\u4e89\u5bf9\u6297\u548c\u5176\u4ed6\u60c5\u51b5\uff0c\u591c\u957f\u68a6\u591a\u3002<\/p>\n\n\n\n \u6d41\u91cf\u5206\u914d\u4e0a\u8981\u505aABtest\uff0c\u628a\u9500\u552e\u5206\u6210\u4e24\u7ec4\u3002 <\/strong>\u6709\u6b63\u53cd\u9988\u7684\u7ec4\u8981\u53ca\u65f6\u5206\u4eab\u7ecf\u9a8c\uff0c\u5e2e\u52a9\u505a\u5f97\u4e0d\u597d\u7684\u7ec4\u6539\u8fdb\u3002\u5177\u4f53\u5230\u9500\u552e\u4e2a\u4eba\uff0c\u6d41\u91cf\u4e0d\u8981\u5e73\u5747\u5206\u914d\u3002\u8981\u6839\u636e\u4eba\u6548\uff08\u6d41\u6c34\/\u540d\u7247\u6570\uff09\u5bf9\u9500\u552e\u8fdb\u884c\u5206\u5c42\u7ba1\u7406\u3002\u5728\u961f\u4f0d\u91cc\u6811\u6807\u6746\uff0c\u6d41\u6c34\u597d\u6210\u4ea4\u7387\u9ad8\u7684\u8981\u7ed9\u4e88\u66f4\u591a\u5206\u914d\u6743\u91cd\uff0c\u4e89\u53d6\u505a\u5927\u6d41\u6c34\u3001\u644a\u5e73\u8d39\u6bd4\uff0c\u8fd9\u6837\u624d\u80fd\u7ed9\u6d41\u91cf\u7aef\u66f4\u591a\u653e\u91cf\u7a7a\u95f4\uff1b<\/p>\n\n\n\n \u6d41\u6c34\u5dee\u6210\u4ea4\u7387\u4f4e\u7684\u8981\u7ed9\u4e88\u505c\u91cf\u8b66\u544a\u548c\u63a7\u91cf\u5904\u7f5a\uff0c\u5e76\u53ee\u5631\u9500\u552e\u4e3b\u7ba1\u5bf9\u5176\u8fdb\u884c\u5e2e\u52a9\u6216\u8005\u4f18\u5316\u3002\u540c\u65f6\u5f00\u5c55PK\u5956\u52b1\u6d3b\u52a8\uff0c\u8c03\u52a8\u5927\u5bb6\u79ef\u6781\u6027\u3002<\/p>\n\n\n\n \u9500\u552e\u7b56\u7565\u4e0a\uff0c\u53ca\u65f6\u6253\u5f53\u5468\u6570\u636e\uff0c\u540c\u65f6\u4e5f\u8981\u6fc0\u6d3b\u8de8\u671f\u3002 <\/strong>\u6709\u4e00\u4e2a\u5f88\u6709\u7528\u7684\u6280\u5de7\u6316\u6398\u8de8\u671f\u673a\u4f1a\uff0c\u53ef\u4ee5\u8ffd\u8e2a\u6210\u4ea4\u6570\u636e\u7684\u521b\u5efa\u65f6\u95f4\uff0c\u8ba1\u7b97\u6bcf\u65e5\u540d\u7247\u6570\u7684\u6210\u4ea4\u7387\uff0c\u6210\u4ea4\u7387\u4f4e\u7684\u8bf4\u660e\u5f53\u5929\u6548\u7387\u4e0d\u884c\uff0c\u6709\u8de8\u671f\u53ef\u80fd\u6027\u3002\u9664\u4e86\u8de8\u671f\uff0c\u8fd8\u8981\u8003\u8651ARPU\u3002\u524d\u671f\u53ef\u4ee5\u5356\u6027\u4ef7\u6bd4\u9ad8\u7684\u4f4e\u4ef7\u4ea7\u54c1\uff0c\u4f46\u4e00\u6bb5\u65f6\u95f4\u540e\u4e00\u5b9a\u8981\u62c9\u9ad8ARPU\uff0c\u591a\u5356\u4e2d\u9ad8\u7aef\u4ef7\u683c\u4ea7\u54c1\u3002<\/p>\n\n\n\n \u4ea7\u54c1\u7aef\u6295\u624b\u5bf9\u63a5\u7684\u8f83\u5c11\uff0c\u7b80\u5355\u63d0\u4e00\u4e0b\u3002<\/p>\n\n\n\n \u524d\u671f\u7684\u8c03\u7814\u62a5\u544a\u548c\u51c6\u5907\u671f\u7684\u77e5\u8bc6\u624b\u518c\u53ef\u4ee5\u7ed9\u4ea7\u54c1\u7aef\u4f5c\u4e3a\u53c2\u8003\u3002\u6295\u653e\u672c\u8eab\u662f\u5411\u6f5c\u5728\u5ba2\u6237\u4f20\u9012\u4ea7\u54c1\u4ef7\u503c\uff0c\u8981\u79ef\u6781\u8ddf\u4ea7\u54c1\u7aef\u6c9f\u901a\u5bf9\u63a5\uff0c\u4e86\u89e3\u81ea\u5bb6\u4ea7\u54c1\uff0c\u653e\u5927\u4ef7\u503c\u4f46\u4e0d\u5938\u5927\u4ef7\u503c\u3002<\/p>\n\n\n\n \u4ea7\u54c1\u7aef\u7684\u8001\u5e08\u53ef\u4ee5\u5e2e\u5fd9\u62cd\u6444\u6295\u653e\u89c6\u9891\uff0c\u4ea7\u54c1\u7684\u5185\u5bb9\u4e5f\u53ef\u4ee5\u7528\u4f5c\u6295\u653e\u7684\u7269\u6599\u3002\u9500\u552e\u7aef\u6536\u96c6\u5230\u7684\u7528\u6237\u9700\u6c42\u4e5f\u53ef\u4ee5\u8ddf\u4ea7\u54c1\u7aef\u63d0\uff0c\u6539\u8fdb\u4ea7\u54c1\uff0c\u5982\u589e\u52a0\u8bd5\u542c\u8bfe\uff0c\u5236\u4f5c\u8d60\u9001\u8d44\u6599\u7b49\u3002\u53ea\u6709\u4ea7\u54c1\u7b26\u5408\u4e86\u7528\u6237\u7684\u9884\u671f\uff0c\u624d\u80fd\u589e\u52a0\u590d\u8d2d\uff0c\u51cf\u5c11\u9000\u8d39\u3002<\/p>\n\n\n\n \u5f53\u65b0\u9879\u76ee\u7684\u6d41\u91cf\u6162\u6162\u7a33\u5b9a\u4f9b\u5e94\uff0cROI \u964d\u5230\u76c8\u5229\u8303\u56f4\uff0c\u8fd9\u6837\u624d\u80fd\u7acb\u8db3\u3002\u4e4b\u540e\u5c31\u53ef\u4ee5\u6839\u636e\u6d41\u91cf\u589e\u957f\u60c5\u51b5\uff0c\u7ee7\u7eed\u6269\u5927\u961f\u4f0d\uff0c\u589e\u52a0\u6d41\u6c34\u89c4\u6a21\u3002<\/p>\n\n\n\n \u4f18\u5316\u5e08\u6210\u4e3a\u9879\u76ee\u64cd\u76d8\u624b\u540e\uff0c\u4e5f\u5c31\u4e0d\u4ec5\u4ec5\u662f\u62ff\u5e95\u85aa\u548c\u5fae\u8584\u7684\u7ee9\u6548\uff0c\u800c\u662f\u53ef\u4ee5\u4ece\u9879\u76ee\u5229\u6da6\u4e2d\u83b7\u5f97\u5206\u7ea2\u3002\u6240\u4ee5\uff0c\u7532\u65b9\u4f18\u5316\u5e08\u4eec\u8981\u79ef\u6781\u8f6c\u578b\u9879\u76ee\u64cd\u76d8\u624b\uff0c\u90fd\u7ed9\u6211\u51b2\uff01<\/p>\n\n\n\n02 \u9879\u76ee\u6253\u78e8<\/strong><\/h2>\n\n\n\n
03<\/strong> \u9879\u76ee\u4f18\u5316<\/strong><\/h2>\n\n\n\n