{"id":58879,"date":"2022-02-25T21:42:11","date_gmt":"2022-02-25T13:42:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=58879"},"modified":"2022-02-25T21:42:20","modified_gmt":"2022-02-25T13:42:20","slug":"%e6%b7%b1%e5%85%a5%e8%ae%a4%e8%af%86%e5%a2%9e%e9%95%bf%e4%ba%a7%e5%93%81%e7%bb%8f%e7%90%86","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/58879.html","title":{"rendered":"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406"},"content":{"rendered":"\n<p>\u6587\u7ae0\u5206\u4e3a\u5982\u4e0b\u4e09\u90e8\u5206\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u4e3a\u4ec0\u4e48\u4f1a\u6709\u589e\u957f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e4%ba%a7%e5%93%81%e7%bb%8f%e7%90%86\" title=\"\u4ea7\u54c1\u7ecf\u7406\" target=\"_blank\">\u4ea7\u54c1\u7ecf\u7406<\/a><\/span>\uff1f<\/li><li>\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u73b0\u72b6\u5206\u6790\u3002<\/li><li>\u600e\u6837\u6210\u4e3a\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff1f<\/li><\/ol>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001\u4e3a\u4ec0\u4e48\u4f1a\u6709\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff1f<\/h1>\n\n\n\n<p>\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u6e90\u4e8e\u201c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u201d\u6982\u5ff5\u7684\u804c\u4e1a\u5316\uff0c\u589e\u957f\u9ed1\u5ba2\u662f\u7531 Sean Ellis \u5728 2010 \u5e74\u9996\u6b21\u63d0\u51fa\u7684\u6982\u5ff5\uff0c\u4e4b\u540e Andrew Chen \u7684\u4e00\u7bc7\u535a\u5ba2\u300aGrowth Hacker is the new VP Marketing\u300b 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alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p><strong>\u7ed3\u8bba\u662f\uff1a<\/strong>\u5728\u4f9b\u5927\u4e8e\u6c42\u7684\u5e02\u573a\u73af\u5883\u4e0b\uff0c\u968f\u7740\u7ade\u4e89\u767d\u70ed\u5316\u3001\u79fb\u52a8\u4e92\u8054\u7f51\u6570\u5b57\u5316\u65f6\u4ee3\u5168\u9762\u5230\u6765\uff0c\u5229\u7528\u65b0\u6280\u672f\u66f4\u80fd\u6d1e\u5bdf\u7528\u6237\u9700\u6c42\u548c\u7cbe\u7ec6\u5316\u8fd0\u8425\uff0c\u4ece\u800c\u8d62\u5f97\u5546\u4e1a\u4e0a\u7684\u80dc\u5229\uff0c\u4f20\u7edf\u7684\u4eba\u529b\u8fd0\u8425\u5df2\u7ecf\u6ee1\u8db3\u4e0d\u4e86\u6548\u7387\u8981\u6c42\u548c\u6280\u672f\u8981\u6c42\uff0c\u6545\u4f01\u4e1a\u4e3b\u51fa\u73b0\u4e86\u9700\u8981\u66f4\u4e13\u4e1a\u5c97\u4f4d\u9700\u6c42\uff1a\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u3002<\/p>\n\n\n\n<p>\u5728\u79fb\u52a8\u4e92\u8054\u7f51\u521d\u671f\uff0c\u56fd\u5916\u51fa\u73b0\u4e86\u51fa\u73b0\u4e86\u300c\u589e\u957f\u300d\u800c\u6ca1\u6709\u300c\u8fd0\u8425\u300d\uff0c\u56fd\u5185\u51fa\u73b0\u300c\u8fd0\u8425\u300d\u800c\u6ca1\u6709\u51fa\u73b0\u300c\u589e\u957f\u300d\uff0c\u8fd9\u79cd\u73b0\u8c61\u5f88\u503c\u5f97\u4eba\u601d\u8003\u3002<\/p>\n\n\n\n<p>\u56fd\u5916\u7684\u4e92\u8054\u7f51\u662f\u7531\u7cbe\u82f1\u9636\u5c42\uff08\u6781\u5ba2\uff09\u5f15\u9886\u7684\uff0c\u666e\u904d\u5d07\u5c1a\u6280\u672f\u9a71\u52a8\uff0c\u5021\u5bfc\u5de5\u7a0b\u5e08\u6587\u5316\uff0c\u76f8\u5bf9\u800c\u8a00\uff0c\u56fd\u5185\u7684\u4e92\u8054\u7f51\u53d1\u5c55\u6bd4\u8f83\u665a\uff0c\u5f88\u591a\u65f6\u5019\u90fd\u662f\u201c\u897f\u5b66\u4e1c\u6284\u201d\uff0c\u5f88\u5bb9\u6613\u4e00\u7a9d\u8702\u6d8c\u5411\u67d0\u4e2a\u98ce\u53e3\uff0c\u7ade\u4e89\u5f02\u5e38\u6fc0\u70c8\uff0c\u5e76\u4e14\u6280\u672f\u9a71\u52a8\u610f\u8bc6\u8f83\u5f31\uff0c\u4e92\u8054\u7f51\u57fa\u7840\u5efa\u8bbe\u7a0d\u5dee\uff0c\u6240\u4ee5\u53ea\u80fd\u662f\u201c\u516b\u4ed9\u8fc7\u6d77\u5404\u663e\u795e\u901a\u201d\uff0c\u6545\u51fa\u73b0\u4e86\u300c\u8fd0\u8425\u300d\u8fd9\u4e2a\u7b50\uff0c\u4ec0\u4e48\u90fd\u80fd\u5f80\u91cc\u88c5\u2014\u2014\u8868\u9762\u6742\u4e71\u65e0\u7ae0\uff0c\u4f46\u5176\u5b9e\u68b3\u7406\u5b8c\u4e4b\u540e\u662f\u5343\u53d8\u4e07\u5316\uff0c\u662f\u975e\u5e38\u4f9d\u8d56\u300c\u4eba\u300d\u7684\u4e2a\u6027\u548c\u7ecf\u9a8c\uff0c\u7f3a\u70b9\u662f\u6807\u51c6\u5316\u4f4e\u3001\u4e0d\u786e\u5b9a\u6027\u5927\u3002<\/p>\n\n\n\n<p>\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u5feb\u901f\u53d1\u5c55\uff0c\u4f01\u4e1a\u4e0d\u65ad\u79ef\u7d2f\u6280\u672f\u548c\u6c89\u6dc0\u7528\u6237\u8fd0\u8425\u7ecf\u9a8c\uff0c\u4f01\u4e1a\u8d8a\u6765\u8d8a\u91cd\u89c6\u589e\u957f\u56e2\u961f\u7684\u642d\u5efa\uff0c\u901a\u8fc7\u6570\u5b57\u5316\u7684\u5efa\u8bbe\uff0c\u9010\u6e10\u6446\u8131\u4f9d\u8d56\u4e2a\u4eba\u7ecf\u9a8c\u6765\u51b3\u7b56\u4f01\u4e1a\u7ecf\u8425\uff0c\u6240\u4ee5\u300c\u589e\u957f\u300d\u9010\u6e10\u5174\u8d77\u4e86\u3002<\/p>\n\n\n\n<h1 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alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p><strong>\u5b57\u8282\u8df3\u52a8\u2014\u2014\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff08\u6570\u636e\u6807\u6ce8\u65b9\u5411\uff09\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQQdK2HvnyIr.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p><strong>\u963f\u91cc\u5df4\u5df4\u2014\u2014\u5916\u6295\u6d41\u91cf\u627f\u63a5\u4ea7\u54c1\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQQdtBbAbpR3.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p>\u6bcf\u4e2a\u516c\u53f8\u7684\u62db\u8058\u5c97\u4f4d\u804c\u8d23\u867d\u6709\u5dee\u522b\uff0c\u4f46\u603b\u7684\u6765\u8bf4\uff0c\u4e3b\u8981\u5206\u4e3a\u56db\u79cd\u7c7b\u578b\uff1a<\/p>\n\n\n\n<p><strong>\uff081\uff09\u8d1f\u8d23\u901a\u8fc7\u5e02\u573a\u5316\u83b7\u5ba2<\/strong><\/p>\n\n\n\n<p>\u504f\u91cd\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u65e9\u4e2d\u671f\uff1a\u7528\u6237\u83b7\u53d6\uff0c\u517c\u987e\u7528\u6237\u6fc0\u6d3b\u548c\u75c5\u6bd2\u4f20\u64ad\uff0c\u901a\u8fc7\u5404\u4f4d\u6e20\u9053\u8fd0\u8425\u548c\u8f6c\u5316\u7387\u4f18\u5316\u53caa\/b\u6d4b\u8bd5\uff0c\u8fbe\u5230\u7528\u6237\u6570\u6700\u5927\u5316\u7684\u6548\u679c\u3002\u6bd4\u8f83\u5e38\u89c1\u7684\u662f\u5e7f\u544a\u6295\u653e\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff0c\u4e3b\u8981\u662f\u8d1f\u8d23\u89c4\u6a21\u5316\u83b7\u5ba2\uff1b<\/p>\n\n\n\n<p><strong>\uff082\uff09\u8d1f\u8d23\u901a\u8fc7\u4ea7\u54c1\u529b\u83b7\u5ba2<\/strong><\/p>\n\n\n\n<p>\u4fa7\u91cd\u4e8e\u7528\u6237\u751f\u547d\u5468\u671f\u7684\u4e2d\u540e\u671f\uff1a\u6fc0\u6d3b\u548c\u7559\u5b58\uff0c\u901a\u8fc7\u4ea7\u54c1\u5185\u5d4c\u5165\u589e\u957f\u548c\u75c5\u6bd2\u4f20\u64ad\u673a\u5236\uff0ca\/b\u6d4b\u8bd5\u6765\u4f18\u5316\u5173\u952e\u8def\u5f84\uff0c\u63d0\u9ad8\u529f\u80fd\u7684\u4f7f\u7528\u7387\uff0c\u4ece\u800c\u8fbe\u5230\u6d3b\u8dc3\u7528\u6237\u7684\u6700\u5927\u5316\uff1b<\/p>\n\n\n\n<p><strong>\uff083\uff09\u8d1f\u8d23\u901a\u8fc7\u6280\u672f\u624b\u6bb5\u83b7\u5ba2<\/strong><\/p>\n\n\n\n<p>\u5f3a\u8c03\u5de5\u7a0b\u5e08\u80cc\u666f\uff0c\u8981\u5bf9\u6280\u672f\u624b\u6bb5\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\uff0c\u4e3b\u8981\u96c6\u4e2d\u5728\uff1aseo\u3001api\u3001\u96c6\u5408\u3001ugc\u3001\u5927\u6570\u636e\u3001\u75c5\u6bd2\u4f20\u64ad\u3001a\/b\u6d4b\u8bd5\u7b49\uff0c\u89c4\u6a21\u5316\u63a8\u52a8\u589e\u957f\u7684\u8fb9\u754c\uff1b<\/p>\n\n\n\n<p><strong>\uff084\uff09\u8d1f\u8d23\u642d\u5efa\u589e\u957f\u7cfb\u7edf\u5de5\u5177<\/strong><\/p>\n\n\n\n<p>\u4e3a\u591a\u4e2a\u4e1a\u52a1\u63d0\u4f9b\u901a\u7528\u6027\u8425\u9500\u80fd\u529b\u53ca\u8425\u9500\u6570\u636e\u83b7\u53d6\u3001\u5206\u6790\u80fd\u529b\u3002\u5e38\u89c1\u7684\u8425\u9500\u4e2d\u53f0\u7684\u7ebf\u4e0a\u529f\u80fd\u6a21\u5757\u6709\u901a\u7528\u578b\u8425\u9500\u5de5\u5177\uff08\u5361\u5238\u3001\u79ef\u5206\u4f53\u7cfb\u3001\u6d3b\u52a8\u6e38\u620f\u7b49\uff09\u3001\u63a8\u9001\u5de5\u5177\u3001\u6d3b\u52a8\u76d1\u6d4b\u5de5\u5177\u3001\u8425\u9500\u6570\u636e\u770b\u677f\u7b49\u3002<\/p>\n\n\n\n<p>\u9664\u4e86\u4ee5\u4e0a\u589e\u957f\u804c\u80fd\u5916\uff0c\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u8fd8\u9700\u8981\u517c\u987e\u201c\u4ea7\u54c1\u7ecf\u7406\u201d\u7684\u804c\u80fd\uff0c\u6bd4\u5982\uff1a\u7ed3\u5408\u5e02\u573a\u7ade\u4e89\u6001\u52bf\u548c\u4e1a\u52a1\u53d1\u5c55\u60c5\u51b5\u8bbe\u5b9a\u53d1\u5c55\u76ee\u6807\u4e0e\u9636\u6bb5\uff0c\u5e76\u62c6\u89e3\u4e3a\u53ef\u6267\u884c\u8def\u5f84\uff0c\u80fd\u4e0e\u56e2\u961f\u8f83\u9ad8\u6548\u5730\u62ff\u5230\u9636\u6bb5\u6027\u7ed3\u679c\u3002\u7ec4\u7ec7\u534f\u8c03\u8bbe\u8ba1\u3001\u5f00\u53d1\u3001\u6d4b\u8bd5\u3001\u5e02\u573a\u3001\u8fd0\u8425\u7b49\u76f8\u5173\u56e2\u961f\u8d44\u6e90\uff0c\u63a8\u52a8\u8de8\u90e8\u95e8\u534f\u4f5c\uff0c\u4ee5\u8fbe\u6210\u76ee\u6807\u843d\u5730\u3002\u8d1f\u8d23\u63d0\u5347\u7528\u6237\u91cf\uff06\u8ba2\u5355\u91cf\u76f8\u5173\u7684\u4ea7\u54c1\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u6839\u636eGrowingIO\u57282019\u5e74\u5206\u6790\u7684602\u4efd\u589e\u957f\u5c97\u4f4d\u62db\u8058\u901a\u77e5\uff0c\u4ed6\u4eec\u53d1\u73b0\u201c\u6570\u636e\u5206\u6790\u201d\u6210\u4e3a\u589e\u957f\u5c97\u4f4d\u804c\u8d23\u7684\u7b2c\u4e00\u8981\u70b9\uff0c\u201c\u56f4\u7ed5\u7528\u6237\u751f\u547d\u5468\u671f\u5c55\u5f00\u8fd0\u8425\u201d\u3001\u201c\u63d0\u5347\u6d3b\u8dc3\u5ea6\u201d\u7d27\u968f\u5176\u540e\u3002\u540c\u65f6\uff0c\u201c\u5bf9\u4e92\u8054\u7f51\u6709\u6df1\u5ea6\u3001\u72ec\u7279\u7406\u89e3\u201d\u6210\u4e3a\u63d0\u5230\u6b21\u6570\u6700\u591a\u7684\u4efb\u804c\u8981\u6c42\uff0c\u201c\u597d\u5947\u5fc3\u201d\u3001\u201cGrowth \u7ecf\u9a8c\u201d\u3001\u201c\u6267\u884c\u529b\u201d\u7d27\u968f\u5176\u540e\u3002<\/p>\n\n\n\n<p>\u9488\u5bf9\u6240\u6709\u7684\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u5c97\u4f4d\uff0c\u4ed6\u4eec\u5206\u6790\u4e86\u62db\u8058\u63cf\u8ff0\uff0c\u53d1\u73b0\u63d0\u5230\u6700\u591a\u7684\u5173\u952e\u8bcd TOP 5 \u4f9d\u6b21\u662f\uff1a<\/p>\n\n\n\n<p>\u8fd9\u4e5f\u5370\u8bc1\u4e86\u4e0a\u9762\u7684 3 \u4e2a\u5c97\u4f4d\u7684\u63cf\u8ff0\uff1a\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u9700\u8981\u652f\u6301\u6216\u8005\u4e3a\u4e1a\u52a1\u6307\u6807\u8d1f\u8d23\uff0c\u901a\u8fc7\u6570\u636e\u5206\u6790\u627e\u5230\u7528\u6237\u751f\u547d\u5468\u671f\u5404\u4e2a\u9636\u6bb5\u7684\u589e\u957f\u70b9\uff0c\u901a\u8fc7\u8de8\u90e8\u95e8\u7684\u534f\u4f5c\u3001\u5feb\u901f\u8bd5\u9a8c\u4e0a\u7ebf\u6765\u8fbe\u5230\u589e\u957f\u76ee\u6807\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u6280\u80fd\u8981\u6c42<\/h2>\n\n\n\n<p>\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u786c\u6027\u80fd\u529b\u53ef\u4ee5\u5f52\u7eb3\u4e3a\u4e09\u4e2a\u5c42\u6b21\u7684\u6280\u80fd\u91d1\u5b57\u5854\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRDE4sSTqAV.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p><strong>\uff081\uff09\u57fa\u7840\u5c42<\/strong><\/p>\n\n\n\n<p>\u5305\u542b\u5bf9\u589e\u957f\u57fa\u7840\u7406\u8bba\u6846\u67b6\u7684\u4e86\u89e3\u548c\u57fa\u672c\u7684\u6570\u636e\u5206\u6790\u80fd\u529b\u3002\u8fd9\u662f\u505a\u589e\u957f\u5fc5\u4e0d\u53ef\u5c11\u7684\u57fa\u672c\u529f\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\uff0c\u638c\u63e1\u589e\u957f\u57fa\u7840\u7406\u8bba\uff0c\u5176\u4e2d\u6709\u5982\u4e0b\u51e0\u4e2a\u6700\u7ecf\u5178\u7684\u601d\u7ef4\u6846\u67b6\uff1a<\/strong><\/p>\n\n\n\n<p><strong>\u6d77\u76d7\u6307\u6807\uff0c<\/strong>AARRR\u6a21\u578b\uff0c\u5305\u62ec\u7528\u6237\u83b7\u53d6\uff08acquisition\uff09\u3001\u7528\u6237\u6fc0\u6d3b\uff08activation\uff09\u3001\u7528\u6237\u7559\u5b58\uff08retention\uff09\u3001\u7528\u6237\u8f6c\u5316\uff08revenue\uff09\u3001\u7528\u6237\u63a8\u8350\uff08referral\uff09\uff1b<\/p>\n\n\n\n<p><strong><span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\uff0c<\/strong>\u901a\u8fc7\u4e94\u4e2a\u6807\u51c6\uff08\u4f53\u9a8c\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u3001\u53cd\u6620\u7528\u6237\u7684\u6d3b\u8dc3\u7a0b\u5ea6\u3001\u53cd\u6620\u516c\u53f8\u5411\u597d\u65b9\u5411\u53d1\u5c55\u3001\u5bb9\u6613\u88ab\u56e2\u961f\u7406\u89e3\u548c\u4ea4\u6d41\u3001\u5177\u5907\u53ef\u64cd\u4f5c\u6027\u548c\u5148\u5bfc\u6027\uff09\u627e\u5230\u7b26\u5408\u516c\u53f8\u5f53\u4e0b\u9636\u6bb5\u6700\u9700\u8981\u7684\u5317\u6781\u661f\uff0c\u7528\u660e\u786e\u3001\u7edf\u4e00\u7684\u6570\u636e\u6307\u6807\u6307\u5f15\u516c\u53f8\u53d1\u5c55\uff0c\u5e2e\u52a9\u5458\u5de5\u660e\u786e\u4efb\u52a1\u7684\u4f18\u5148\u7ea7\uff0c\u63d0\u5347\u56e2\u961f\u51dd\u805a\u529b\u548c\u4f5c\u6218\u529b\uff0c\u540c\u65f6\u8fd8\u80fd\u6307\u5bfc\u589e\u957f\u5b9e\u9a8c\uff0c\u517c\u987e\u8fed\u4ee3\u6548\u679c\u3002<\/p>\n\n\n\n<p><strong>\u589e\u957f\u6a21\u578b\uff0c<\/strong>\u5c06\u5546\u4e1a\u63d0\u70bc\u548c\u603b\u7ed3\u6210\u4e00\u4e2a\u6570\u5b66\u516c\u5f0f\uff0c\u7528\u5168\u9762\u3001\u7b80\u5355\u548c\u7ed3\u6784\u5316\u7684\u65b9\u5f0f\u53bb\u601d\u8003\u589e\u957f\uff0c\u589e\u957f\u6a21\u578b\u5305\u62ec\u4e09\u90e8\u5206\uff1a\u8f93\u51fa\u53d8\u91cf\uff08\u4e00\u822c\u662f\u5317\u6781\u661f\u6307\u6807\uff09\u3001\u8f93\u5165\u53d8\u91cf\uff08\u5f71\u54cd\u5317\u6781\u661f\u6307\u6807\u7684\u90a3\u4e9b\u4e3b\u8981\u53d8\u91cf\uff09\u3001\u65b9\u7a0b\uff08\u53d8\u91cf\u4e4b\u95f4\u7684\u5173\u7cfb\uff09\u3002\u642d\u5efa\u589e\u957f\u6a21\u578b\u4e3b\u8981\u6709\u4e09\u6b65\uff1a\u5b9a\u4e49\u5317\u6781\u661f\u6307\u6807\uff1b\u7ed8\u5236\u7528\u6237\u65c5\u7a0b\uff1b\u7ec4\u5efa\u589e\u957f\u6a21\u578b\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u5fc3\u7406\u5b66\uff0c<\/strong>\u6839\u636e\u7528\u6237\u5728\u589e\u957fAARRR\u4e0d\u540c\u9636\u6bb5\u65f6\u5bf9\u5e94\u7684\u51b3\u7b56\u5fc3\u7406\uff0c\u8003\u8651\u51b3\u7b56\u901f\u5ea6\u5feb\u6162\u3001\u6ce8\u610f\u529b\u9ad8\u4f4e\u548c\u51b3\u7b56\u6240\u9700\u7684\u5fc3\u7406\u8d44\u6e90\u7b49\u56e0\u7d20\u540e\u51b3\u5b9a\u91c7\u7528\u5bf9\u5e94\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n<p><strong>\u589e\u957f\u5b9e\u9a8c\uff0c<\/strong>\u8bbe\u7f6e\u589e\u957f\u76ee\u6807\uff0c\u4ea7\u751f\u4e00\u4e2a\u5b9e\u9a8c\u5047\u8bbe\uff0c\u8bbe\u8ba1\u5b9e\u9a8c\uff0c\u5206\u6790\u7ed3\u679c\uff0c\u770b\u770b\u5047\u8bbe\u662f\u5bf9\u8fd8\u662f\u9519\u3002\u5982\u679c\u5bf9\u4e86\uff0c\u628a\u5047\u8bbe\u6295\u5165\u5e94\u7528\uff1b\u5982\u679c\u9519\u4e86\uff0c\u4fee\u6b63\u5047\u8bbe\uff0c\u7ee7\u7eed\u4e0b\u4e00\u4e2a\u5b9e\u9a8c\u3002\u589e\u957f\u65b9\u6cd5\u8bba\u7684\u7cbe\u9ad3\u4e4b\u4e00\u5c31\u662f\u6309\u7167\u79d1\u5b66\u5b9e\u9a8c\u7684\u539f\u5219\uff0c\u201c\u5c3d\u91cf\u201d\u51c6\u786e\u5730\u8bbe\u8ba1\u5b9e\u9a8c\u548c\u6d4b\u91cf\u7ed3\u679c\uff0c\u4ece\u800c\u5efa\u7acb\u8d77\u4e00\u4e2a\u201c\u5f00\u53d1-\u6d4b\u91cf-\u5b66\u4e60\u201d\u7684\u53cd\u9988\u95ed\u73af\u3002<\/p>\n\n\n\n<p><strong>\u589e\u957f\u6d41\u7a0b\uff0c<\/strong>\u8bbe\u7f6e\u589e\u957f\u76ee\u6807\u2192\u805a\u7126\u9886\u57df\u2192\u4ea7\u751f\u60f3\u6cd5\u2192\u6392\u5217\u987a\u5e8f\u2192\u5f00\u53d1\u5b9e\u9a8c\u2192\u5206\u6790\u6570\u636e\u2192\u5e94\u7528\u7ed3\u679c\uff0c\u6839\u636e\u5b9e\u9a8c\u7ed3\u679c\u6d1e\u5bdf\u65b0\u7684\u589e\u957f\u60f3\u6cd5\uff0c\u4ee5\u6b64\u7c7b\u63a8\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0c\u638c\u63e1\u6570\u636e\u5206\u6790\u80fd\u529b\u3002<\/strong><\/p>\n\n\n\n<p>\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u5929\u7136\u5bf9\u6570\u636e\u7684\u4f9d\u8d56\u6027\u5f88\u9ad8\uff0c\u56e0\u4e3a\u5b9a\u5317\u6781\u661f\u6307\u6807\u3001\u6784\u5efa\u589e\u957f\u6a21\u578b\u3001\u5206\u6790\u7528\u6237\u6570\u636e\u3001\u5bfb\u627e\u589e\u957f\u673a\u4f1a\uff0c\u8fd9\u4e00\u7cfb\u5217\u589e\u957f\u9ed1\u5ba2\u6bcf\u5929\u90fd\u8981\u8fdb\u884c\u7684\u4efb\u52a1\u91cc\u51e0\u4e4e\u6bcf\u4e00\u6761\u90fd\u79bb\u4e0d\u5f00\u6570\u636e\u3002\u5b83\u7684\u72ec\u7279\u4e4b\u5904\u5c31\u662f\u521b\u9020\u4e86\u201c\u5f00\u53d1\u2014\u6d4b\u91cf\u2014\u5b66\u4e60\u201d\u7684\u53cd\u9988\u95ed\u73af\uff0c\u4ece\u6570\u636e\u5f00\u59cb\u4ea7\u751f\u6d1e\u5bdf\uff0c\u5f62\u6210\u5047\u8bbe\uff0c\u4e0a\u7ebf\u6d4b\u8bd5\uff0c\u5206\u6790\u7ed3\u679c\uff0c\u518d\u628a\u7ecf\u9a8c\u76f4\u63a5\u53cd\u9988\u5230\u4e0b\u4e00\u8f6e\u7684\u6570\u636e\u5206\u6790\u548c\u6d4b\u8bd5\u4e2d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRE1FiLqMx2.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p>\u8fd9\u91cc\u5148\u7b80\u5355\u5217\u51fa\u51e0\u4e2a\u589e\u957f\u5165\u95e8\u7684\u6570\u636e\u5206\u6790\u65b9\u6cd5\uff0c\u4f9b\u5927\u5bb6\u53c2\u8003\u3002<\/p>\n\n\n\n<p><strong>\u6f0f\u6597\u5206\u6790\uff08funnel\uff09\uff1a<\/strong>\u7b80\u5355\u5730\u8bf4\uff0c\u544a\u8bc9\u4f60\u7528\u6237\u5b8c\u6210\u4e00\u4e2a\u591a\u6b65\u6d41\u7a0b\u65f6\uff0c\u6709\u591a\u5c11\u4eba\u80fd\u591f\u201c\u966a\u4f60\u5230\u6700\u540e\u201d\uff0c\u5927\u5bb6\u90fd\u662f\u5728\u54ea\u4e00\u7ad9\u4e0b\u8f66\u7684\u3002\u6bcf\u4e00\u6b65\u6709\u591a\u5c11\u7528\u6237\u80fd\u591f\u524d\u8fdb\u5230\u4e0b\u4e00\u6b65\u5c31\u53eb\u4f5c\u90a3\u4e2a\u6b65\u9aa4\u7684\u8f6c\u5316\u7387\u3002\u5bf9\u4e8e\u5206\u6790\u7528\u6237\u6ce8\u518c\u3001\u6fc0\u6d3b\u3001\u7559\u5b58\u6765\u8bf4\uff0c\u6f0f\u6597\u662f\u4e00\u4e2a\u975e\u5e38\u597d\u7684\u601d\u7ef4\u5de5\u5177\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u5206\u7fa4\uff08cohort\uff09\uff1a<\/strong>\u6700\u5e38\u89c1\u7684\u5e94\u7528\u662f\u628a\u540c\u4e00\u65f6\u95f4\u6bb5\u5185\u6ce8\u518c\u7684\u7528\u6237\u53eb\u4f5c\u7528\u6237\u540c\u671f\u7fa4\uff0c\u8ffd\u8e2a\u4ed6\u4eec\u5728\u6ce8\u518c\u4e00\u4e2a\u6708\u540e\u3001\u4e09\u4e2a\u6708\u540e\u3001\u534a\u5e74\u540e\u7684\u6d3b\u8dc3\u7a0b\u5ea6\uff1b\u540c\u65f6\u7eb5\u5411\u6bd4\u8f83\uff0c\u4eca\u5e74\u67d0\u6708\u6ce8\u518c\u7684\u7528\u6237\u7fa4\uff0c\u5176\u7559\u5b58\u7387\u6709\u6ca1\u6709\u6bd4\u53bb\u5e74\u540c\u6708\u6ce8\u518c\u7684\u7528\u6237\u7fa4\u6709\u6240\u6539\u5584\u3002<\/p>\n\n\n\n<p><strong>\u7528\u6237\u5206\u7ec4\uff08segmentation\uff09\uff1a<\/strong>\u7528\u6237\u53ef\u4ee5\u6839\u636e\u4e0d\u540c\u7279\u6027\u5206\u7ec4\uff0c\u6bd4\u5982\u6309\u6027\u522b\u3001\u5e74\u9f84\u3001\u5730\u7406\u4f4d\u7f6e\u8fd9\u4e9b\u4eba\u53e3\u5b66\u4fe1\u606f\uff1b\u6309\u6ce8\u518c\u6765\u6e90\u5982\u81ea\u7136\u6ce8\u518c\u3001\u4ed8\u8d39\u63a8\u5e7f\u7528\u6237\u3001\u8001\u7528\u6237\u63a8\u8350\u7684\u7528\u6237\u7b49\uff1b\u6309\u6ce8\u518c\u65f6\u95f4\u5982\u65b0\u7528\u6237\u3001\u8001\u7528\u6237\u3001\u6d41\u5931\u540e\u53ec\u56de\u7528\u6237\u7b49\u3002\u5206\u7ec4\u53ef\u4ee5\u5e2e\u52a9\u4f60\u4e0d\u4ec5\u770b\u5230\u5e73\u5747\u503c\uff0c\u8fd8\u80fd\u770b\u5230\u5206\u5e03\u56fe\uff0c\u4ece\u6bd4\u8f83\u4e0d\u540c\u4e2d\u53d1\u73b0\u673a\u4f1a\u548c\u6f0f\u6d1e\u3002<\/p>\n\n\n\n<p><strong>\u8d8b\u52bf\u5206\u6790\uff08trend\uff09\uff1a<\/strong>\u8ffd\u8e2a\u5173\u952e\u6307\u6807\u7684\u53d1\u5c55\u8d8b\u52bf\u662f\u4e0a\u5347\u4e86\u8fd8\u662f\u4e0b\u964d\u4e86\uff1f\u4e00\u822c\u6765\u8bf4\uff0c\u6211\u975e\u5e38\u5efa\u8bae\u505a\u4e00\u4e2a\u6570\u636e\u9762\u677f\uff0c\u628aAARRR\u5404\u4e2a\u6d77\u76d7\u6307\u6807\u4ee5\u53ca\u4e00\u4e9b\u91cd\u70b9\u6d41\u7a0b\u7684\u8f6c\u5316\u7387\u6307\u6807\u90fd\u5217\u51fa\u6765\uff0c\u5b9e\u65f6\u76d1\u6d4b\uff0c\u89c2\u5bdf\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p><strong>\u5b9a\u6027\u6570\u636e\u5206\u6790\uff08Qualitative 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class=\"wp-block-heading\">3. \u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u5de5\u8d44\u5f85\u9047<\/h2>\n\n\n\n<p>\u6839\u636e\u804c\u53cb\u96c6\u63d0\u4f9b\u7684\u6570\u636e\uff0c\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u6708\u5e73\u5747\u85aa\u916c\u662f29.4k\uff08\u5907\u6ce8\uff1a\u5e74\u7ec8\u5956\u3001\u80a1\u6743\u671f\u6743\u3001\u7ee9\u6548\u7b49\u4e0d\u5728\u6b64\u8303\u56f4\u5185\uff09\uff0c\u5f85\u9047\u663e\u8457\u9ad8\u4e8e\u666e\u901a\u4ea7\u54c1\u7ecf\u7406\uff0c\u5c5e\u4e8e\u4e2d\u9ad8\u6536\u5165\u7fa4\u4f53\u3002\u4f46\u4ece\u5de5\u8d44\u53d8\u5316\u8d8b\u52bf\u6765\u770b\uff0c\u8fd1\u5e74\u85aa\u916c\u6709\u56de\u843d\u7684\u8d8b\u52bf\uff0c\u6839\u6e90\u5728\u4e8e\u4e92\u8054\u7f51\u884c\u4e1a\u7ea2\u5229\u9010\u6e10\u6d88\u5931\uff0c\u76d1\u7ba1\u529b\u5ea6\u53d8\u5927\uff0c\u5927\u73af\u5883\u884c\u60c5\u4e0d\u600e\u4e48\u884c\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u968f\u7740\u8d8a\u6765\u8d8a\u4eba\u52a0\u5165\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u9635\u8425\uff0c\u4eba\u624d\u4f9b\u5e94\u9010\u6e10\u5927\u4e8e\u5e02\u573a\u9700\u6c42\uff0c\u4e5f\u662f\u5bfc\u81f4\u85aa\u916c\u4e0b\u964d\u7684\u4e00\u5927\u539f\u56e0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRF0CBW5g6t.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRFxFKIIPxJ.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p>\u5bf9\u6bd4\u5b66\u5386\u5bf9\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u5f71\u54cd\uff0c\u5927\u4e13\u5e73\u5747\u662f23.8k\uff0c\u672c\u79d1\u662f29.5k\uff0c\u7855\u58eb\u662f33.5k\uff0c\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u5bf9\u5b66\u5386\u4e0d\u4f73\u7684\u540c\u4e8b\u662f\u4e2a\u4e0d\u9519\u7684\u9009\u62e9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRGZByWyDe7.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRlkFB2iszM.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRmT1MpoNSK.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<p>\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u8fd8\u662f\u4e3b\u8981\u96c6\u4e2d\u5728\u4e00\u7ebf\u57ce\u5e02\uff1a\u5317\u4e0a\u5e7f\u6df1\uff0c\u8ddf\u4ea7\u54c1\u7ecf\u7406\u7684\u5730\u533a\u7ade\u4e89\u529b\u5206\u5e03\u4e00\u81f4\u3002\u884c\u4e1a\u5206\u5e03\u7684\u85aa\u916c\u6570\u636e\u770b\u8d77\u6765\u4e0d\u592a\u5bf9\uff0c\u4f46\u884c\u4e1a\u7c7b\u522b\u6392\u884c\u699c\u6574\u4f53\u662f\u7b26\u5408\u4e92\u8054\u7f51\u884c\u4e1a\u201c\u542b\u91d1\u91cf\u201d\u5206\u5e03\uff08\u9664\u4e86\u623f\u5730\u4ea7\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRn1CayU5eY.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u5c31\u4e1a\u524d\u666f<\/h2>\n\n\n\n<p>\u968f\u7740\u4e92\u8054\u7f51\u7ade\u4e89\u8d8a\u6765\u8d8a\u5927\u548c\u4f20\u7edf\u884c\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5230\u6765\uff0c\u8d8a\u6765\u8d8a\u4f01\u4e1a\u6025\u9700\u589e\u957f\u578b\u7684\u4ea7\u54c1\u7ecf\u7406\u3002\u5728\u76d1\u7ba1\u8d8b\u4e25\u7684\u80cc\u666f\u4e0b\uff0c\u4f01\u4e1a\u65f6\u65f6\u523b\u523b\u9762\u4e34\u7740\u7075\u9b42\u7684\u62f7\u95ee\uff1a\u5982\u4f55\u6d3b\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p>\u201c\u6d41\u91cf\u589e\u957f\u201d\u5df2\u7ecf\u6210\u4e3a\u523b\u4e0d\u5bb9\u7f13\u7684\u547d\u9898\u3002\u4f46\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u5f88\u96be\u6709\u7206\u53d1\u6027\u7684\u589e\u957f\uff0c\u56e0\u4e3a\u4e92\u8054\u7f51\u884c\u4e1a\u6574\u4f53\u7684\u884c\u60c5\u4e0d\u600e\u4e48\u597d\uff0c\u4e0d\u5c11\u7684\u4f01\u4e1a\u5df2\u7ecf\u201c\u8dd1\u8def\u201d\u4e86\uff0c\u6216\u8005\u6b63\u5728\u201c\u8dd1\u8def\u201d\u7684\u8fb9\u7f18\u4e0a\u3002\u5728\u5e02\u573a\u5bb9\u91cf\u53d8\u5c0f\u548c\u4f01\u4e1a\u9700\u6c42\u91cf\u53d8\u5927\u7684\u53cc\u91cd\u4f5c\u7528\u4e0b\uff0c\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u5c97\u4f4d\u53ea\u80fd\u7ef4\u6301\u8270\u96be\u7684\u5e73\u7f13\u4e0a\u5347\u8d8b\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRnXBqfidBu.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQRoB6dWJddB.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/SyKQSLF4Nku9Ul.jpg\" alt=\"\u6df1\u5165\u8ba4\u8bc6\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">5. 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