{"id":58036,"date":"2022-02-16T10:10:22","date_gmt":"2022-02-16T02:10:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=58036"},"modified":"2022-02-16T10:10:24","modified_gmt":"2022-02-16T02:10:24","slug":"%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e5%80%92%e5%9c%a8-web3-0%e4%b8%a8%e7%a7%91%e6%8a%80%e6%96%b0%e7%9f%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/58036.html","title":{"rendered":"\u641c\u7d22\u5f15\u64ce\u5012\u5728 Web3.0\u4e28\u79d1\u6280\u65b0\u77e5"},"content":{"rendered":"\n<p>\u641c\u7d22\u5e02\u573a\u5f88\u4e45\u6ca1\u6709\u65b0\u9c9c\u4e8b\u4e86\u3002<\/p>\n\n\n\n<p>2022 \u5e74 2 \u6708 8 \u65e5\uff0c\u5e02\u573a\u6d88\u606f\u79f0\uff0c\u6296\u97f3\u641c\u7d22\u4e0e\u82f9\u679c Siri \u8fbe\u6210\u5408\u4f5c\uff0ciPhone \u7528\u6237\u53ef\u4ee5\u901a\u8fc7 Siri \u8bed\u97f3\u6307\u4ee4\u76f4\u63a5\u641c\u7d22\u6296\u97f3\u91cc\u7684\u89c6\u9891\u5185\u5bb9\u3002\u636e\u6089\uff0c\u8fd9\u662f Siri 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\u5784\u65ad\u6027\u8d28\u3002<\/p>\n\n\n\n<p>\u5f7c\u65f6\uff0c\u5df2\u6709\u4e0d\u5c11\u5206\u6790\u4eba\u58eb\u8ba4\u4e3a\uff0c\u9ad8\u5ea6\u4e13\u4e1a\u5316\u7684\u5782\u76f4\u641c\u7d22\u5382\u5546\u5bf9\u901a\u7528\u641c\u7d22\u5e73\u53f0\u5c06\u6784\u6210\u91cd\u5927\u7684\u6f5c\u5728\u5a01\u80c1\uff0c\u4f46\u7531\u4e8e\u56fd\u5185\u7684\u5782\u76f4\u641c\u7d22\u5f15\u64ce\u826f\u83a0\u4e0d\u9f50\u7684\u73b0\u72b6\uff0c\u4ee5\u53ca\u767e\u5ea6\u5728\u6d41\u91cf\u4e0a\u7684\u4f18\u52bf\uff0c\u4e00\u6bb5\u65f6\u95f4\u5185\u901a\u7528\u641c\u7d22\u4ecd\u662f\u5e02\u573a\u4e3b\u6d41\u3002<\/p>\n\n\n\n<p>\u53d8\u5316\u6084\u6084\u53d1\u751f\u5728 2012 \u5e74\u3002<\/p>\n\n\n\n<p>&#8221; \u4e00\u65b9\u9762\u662f\u641c\u7d22\u6d41\u91cf\u7684\u53d8\u73b0\u7387\u548c\u8f6c\u6362\u7387\u592a\u4f4e\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u5f53\u5927\u90e8\u5206\u6d41\u91cf\u6765\u81ea App\uff0c\u767e\u5ea6\u672a\u6765\u6700\u591a\u53ea\u662f one of the apps\u3002\u641c\u7d22\u7684\u4ef7\u503c\u6b63\u5728\u4ee5\u4f60\u60f3\u4e0d\u5230\u7684\u901f\u5ea6\u574d\u584c\u3002&#8221;<\/p>\n\n\n\n<p>2012 \u5e74 12 \u6708 20 \u65e5\uff0c\u7b2c\u4e00\u8d22\u7ecf\u65e5\u62a5\u5317\u4eac\u4ea7\u7ecf\u4e3b\u4efb\u9a6c\u6653\u82b3\u53d1\u5fae\u535a\u79f0\uff0c\u65f6\u4efb Google \u4e2d\u56fd\u5168\u7403\u526f\u603b\u88c1\u7684 JohnLiu \u8ba4\u4e3a\u4f20\u7edf Search \u5df2\u6b7b\u3002<\/p>\n\n\n\n<p>\u641c\u7d22\u4f5c\u4e3a\u7528\u6237\u83b7\u53d6\u4fe1\u606f\u7684\u4e3b\u6d41\u65b9\u5f0f\uff0c\u558a\u51fa &#8221; \u641c\u7d22\u5df2\u6b7b &#8221; \u7684\u53e3\u53f7\uff0c\u672a\u514d\u6709\u4e9b\u8038\u4eba\u542c\u95fb\uff0c\u4f46\u8c37\u6b4c\u9ad8\u5c42\u5374\u8ba4\u4e3a\u4f20\u7edf\u641c\u7d22\u5df2\u6b7b\uff0c\u4e8b\u60c5\u5c31\u53d8\u5f97\u4e25\u8083\u8d77\u6765\u3002<\/p>\n\n\n\n<p>\u663e\u7136\uff0c\u8be5\u601d\u6f6e\u7684\u8bde\u751f\u4e0e\u79fb\u52a8 App \u7684\u5d1b\u8d77\u5206\u4e0d\u5f00\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u539f\u56e0\u5728\u4e8e\uff0c\u79fb\u52a8\u4e92\u8054\u7f51\u65f6\u4ee3\uff0c\u4e00\u4e2a\u4e2a\u7a81\u7136\u5d1b\u8d77\u7684\u8d85\u7ea7 App\uff0c\u62a2\u8d70\u4e86\u539f\u672c\u641c\u7d22\u5f15\u64ce\u7684\u5de5\u4f5c\uff0c\u9010\u6e10\u5360\u9886\u4e86\u7528\u6237\u7684\u5fc3\u667a\u2014\u2014\u7528\u6237\u5df2\u7ecf\u77e5\u9053\u5728\u4ec0\u4e48\u6837\u7684 App \u4e0a\u5e72\u4ec0\u4e48\u4e8b\uff0c\u7ee7\u800c\u4e0d\u4f1a\u4f7f\u7528\u641c\u7d22\u5f15\u64ce\u3002<\/p>\n\n\n\n<p>\u300a\u8fde\u7ebf\u300b\u6742\u5fd7\u65e9\u5728 2010 \u5e74\u5c31\u63d0\u51fa\u4e86\u76f8\u4f3c\u7684\u89c2\u70b9\uff0c\u5728\u90a3\u7bc7\u4f20\u64ad\u751a\u5e7f\u7684\u300aWeb \u5df2\u6b7b\uff0cInternet \u6c38\u751f\u300b\u4e00\u6587\u4e2d\u63d0\u5230\uff1a<\/p>\n\n\n\n<p>\u8fc7\u53bb\u7684\u51e0\u5e74\u4e2d\uff0c\u6570\u5b57\u9886\u57df\u4e00\u4e2a\u6700\u5927\u7684\u53d8\u5316\u5c31\u662f\u4ece\u5f00\u653e\u7684\u4e92\u8054\u7f51\u5411\u534a\u5c01\u95ed\u7684\u7f51\u7edc\u5e73\u53f0\u8fc7\u6e21\u3002\u8fd9\u4e9b\u5e73\u53f0\u4f7f\u7528\u4e92\u8054\u7f51\u8fdb\u884c\u6570\u636e\u4f20\u8f93\uff0c\u4f46\u4e0d\u901a\u8fc7\u6d4f\u89c8\u5668\u663e\u793a\u3002\u5b83\u4eec\u7684\u5174\u8d77\u4e3b\u8981\u662f\u53d7\u5230\u4e86 iPhone \u7b49\u79fb\u52a8\u8ba1\u7b97\u6a21\u5f0f\u7684\u63a8\u52a8\u3002\u5b83\u4eec\u4e0d\u53d7 HTML \u8bed\u8a00\u89c4\u5219\u7684\u675f\u7f1a\uff0cGoogle 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\u4f5c\u4e3a\u641c\u7d22\u5f15\u64ce\u7684\u767e\u5ea6\u5df2\u6b7b\u3002Baidu.com \u5df2\u7ecf\u4e0d\u662f\u4f60\u5bfb\u627e\u4e2d\u6587\u4e92\u8054\u7f51\u5185\u5bb9\u7684\u5730\u65b9\uff0c\u800c\u662f\u767e\u5ea6\u81ea\u5bb6\u7684\u7ad9\u5185\u641c\u7d22\uff1b\u5b83\u5c06\u4f60\u5f15\u5411\u7684\u4e0d\u662f\u4e2d\u6587\u4e92\u8054\u7f51\u4e2d\u7684\u4f18\u8d28\u7cbe\u795e\u98df\u7cae\uff0c\u800c\u662f\u56e4\u79ef\u5728\u81ea\u5bb6\u7684\u8150\u81ed\u53d8\u8d28\u5185\u5bb9\u3002&#8221;<\/p>\n\n\n\n<p>\u539f\u56e0\u5728\u4e8e\uff0c\u767e\u5ea6\u81ea\u5efa\u6570\u636e\u7684\u884c\u4e3a\uff0c\u5728\u7528\u6237\u5fc3\u4e2d\uff0c\u53cd\u800c\u6210\u4e3a\u5e73\u53f0\u7684\u81ea\u6211\u4f18\u5f85\uff0c\u6210\u4e3a\u4e0d\u6b63\u5f53\u7ade\u4e89\u884c\u4e3a\u7684\u4e00\u79cd\u4f53\u73b0\u3002<\/p>\n\n\n\n<p>\u5bf9\u4e8e\u65e5\u6e10\u5931\u610f\u7684 &#8221; \u767e\u5ea6 &#8221; 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class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u7b49\u5747\u4e3a\u5185\u5bb9\u578b\u5e73\u53f0\uff0c\u4e43\u81f3\u5fae\u4fe1\u3001\u6dd8\u5b9d\u3001\u652f\u4ed8\u5b9d\u7b49\uff0c\u5185\u5bb9\u662f\u5e73\u53f0\u8d56\u4ee5\u751f\u5b58\u7684\u57fa\u7840\uff0c\u5e73\u53f0\u4e0a\u53d1\u751f\u7684\u641c\u7d22\u4ea6\u90fd\u4e3a\u5185\u5bb9\u751f\u6001\u641c\u7d22\u3002<\/p>\n\n\n\n<p>\u7531\u4e8e\u4e0e\u5782\u76f4\u641c\u7d22\u4e4b\u95f4\u7684\u6e0a\u6e90\uff0c\u5e03\u5c40\u751f\u6001\u5185\u641c\u7d22\u5148\u9a71\u8005\u96be\u4ee5\u786e\u5b9a\uff0c\u4f46\u4ecd\u80fd\u4ece\u51e0\u4e2a\u5173\u952e\u6027\u8282\u70b9\u4e2d\uff0c\u627e\u5230\u4e0a\u8ff0\u73a9\u5bb6\u7684\u86db\u4e1d\u9a6c\u8ff9\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0a\u6587\u63d0\u5230\u7684\u89c6\u9891\u641c\u7d22\u4e3a\u4f8b\uff0c\u73b0\u4eca\uff0c\u5df2\u6210\u4e3a\u4e0d\u5c11\u4e92\u8054\u7f51\u4f01\u4e1a\u7684\u6807\u914d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/620c50f4b15ec012be5eb008_1024.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u5148\u662f 2021 \u5e74 2 \u6708 17 \u65e5\uff0c\u6296\u97f3\u9996\u652f\u641c\u7d22\u5e74\u5ea6\u77ed\u7247\u53d1\u5e03\uff0c\u5b57\u8282\u8df3\u52a8 CEO \u5f20\u6960\u900f\u9732\u9053\uff0c\u6296\u97f3\u89c6\u9891\u641c\u7d22\u6708\u6d3b\u7528\u6237\u8d85 5.5 \u4ebf\uff0c\u65e5\u5747\u89c6\u9891\u641c\u7d22\u91cf\u5df2\u8fbe 4 \u4ebf\uff0c\u6296\u97f3\u5c06\u52a0\u5927\u5bf9\u89c6\u9891\u641c\u7d22\u7684\u6295\u5165\u3002<\/p>\n\n\n\n<p>\u51e0\u4e2a\u6708\u540e\uff0c\u5feb\u624b\u4e5f\u52a0\u5165\u4e86\u6218\u573a\u30022021 \u5e74 9 \u6708 27 \u65e5\uff0c\u5feb\u624b\u53d1\u5e03\u4e86\u9996\u652f\u5feb\u624b\u641c\u7d22\u54c1\u724c TVC\uff0c\u5e76\u5ba3\u5e03\u622a\u81f3 8 \u6708\uff0c\u5feb\u624b\u641c\u7d22\u65e5\u5747\u641c\u7d22\u6b21\u6570\u8d85\u8fc7 3 \u4ebf\u3002<\/p>\n\n\n\n<p>\u672c\u8d28\u4e0a\uff0c\u89c6\u9891\u641c\u7d22\u4ecd\u662f\u5185\u5bb9\u751f\u6001\u641c\u7d22\u7684\u8303\u7574\uff0c\u53ea\u662f\u5185\u5bb9\u751f\u4ea7\u7684\u89c6\u9891\u5316\u5e26\u6765\u641c\u7d22\u7ed3\u679c\u7684\u89c6\u9891\u5316\u3002<\/p>\n\n\n\n<p>\u66f4\u96be\u5ffd\u7565\u7684\u73a9\u5bb6\u662f\u652f\u4ed8\u5b9d\u548c\u5fae\u4fe1\uff0c\u6b64\u524d\u5728 2019 \u5e74 12 \u6708 11 \u65e5\uff0c\u5fae\u4fe1\u5ba3\u5e03\uff0c\u5fae\u4fe1\u641c\u7d22\u6b63\u5f0f\u5347\u7ea7\u4e3a &#8221; \u5fae\u4fe1\u641c\u4e00\u641c &#8220;\u3002<\/p>\n\n\n\n<p>\u5fae\u4fe1\u641c\u4e00\u641c\u7684\u641c\u7d22\u7ed3\u679c\u5305\u62ec\u516c\u4f17\u53f7\u3001\u5c0f\u7a0b\u5e8f\u3001\u6e38\u620f\u7b49\u5185\u5bb9\uff0c\u5185\u5bb9\u6765\u81ea\u5fae\u4fe1\u5185\u90e8\u4ee5\u53ca\u77e5\u4e4e\u3001\u8c46\u74e3\u7b49\u5e73\u53f0\u3002\u5fae\u4fe1\u65b9\u9762\u4ecb\u7ecd\uff0c\u7528\u6237\u4f7f\u7528\u5347\u7ea7\u540e\u7684\u5fae\u4fe1\u641c\u4e00\u641c\uff0c\u53ef\u641c\u7d22\u5230\u66f4\u591a\u7684\u4fe1\u606f\u548c\u670d\u52a1\u3002<\/p>\n\n\n\n<p>\u4e24\u5e74\u540e\uff0c\u5728 2022 \u5fae\u4fe1\u516c\u5f00\u8bfe\u4e0a\uff0c\u5fae\u4fe1\u516c\u5f00\u8bfe\u8bb2\u5e08\u5468\u98a2\u4ecb\u7ecd\uff0c\u76ee\u524d\u641c\u4e00\u641c MAU \u5df2\u7ecf\u8fbe\u5230 7 \u4ebf\u3002<\/p>\n\n\n\n<p>\u6a2a\u5411\u5bf9\u6bd4\u6765\u8bf4\uff0c\u8fd9\u4e2a\u6570\u503c\u5df2\u7ecf\u9ad8\u4e8e\u4e86\u767e\u5ea6 App \u516c\u5e03\u7684 2021 \u5e74 9 \u6708\u4efd 6.07 \u4ebf\u6708\u6d3b\uff0c\u4ee5\u53ca\u6296\u97f3 2021 \u5e74\u521d\u516c\u5e03\u7684\u89c6\u9891\u641c\u7d22\u6708\u6d3b\u7528\u6237\u8d85 5.5 \u4ebf\u7684\u89c4\u6a21\u3002<\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u5728 2020 \u5e74 5 \u6708\uff0c\u652f\u4ed8\u5b9d\u4e5f\u5ba3\u5e03\uff0c\u641c\u7d22\u4e1a\u52a1\u91cd\u65b0\u6574\u5408\u540e\u9996\u6b21\u6210\u4e3a\u72ec\u7acb\u4e8b\u4e1a\u90e8\uff0c\u539f\u6dd8\u5b9d\u641c\u7d22\u4ea7\u54c1\u603b\u76d1\u8881\u6000\u5bbe\u8c03\u4efb\u652f\u4ed8\u5b9d\uff0c\u62c5\u4efb\u652f\u4ed8\u5b9d\u641c\u7d22\u4e1a\u52a1 &#8221; \u4e00\u53f7\u4f4d &#8220;\u3002<\/p>\n\n\n\n<p>\u5c3d\u7ba1\u76f8\u5bf9\u4e8e\u5fae\u4fe1\u641c\u4e00\u641c\uff0c\u652f\u4ed8\u5b9d\u641c\u7d22\u5f88\u5c11 &#8221; \u629b\u5934\u9732\u9762 &#8220;\uff0c\u4f46\u5750\u62e5\u5de8\u5927\u7684\u516c\u57df\u6d41\u91cf\u6c60\uff0c\u5176\u5b9e\u529b\u4ea6\u4e0d\u5bb9\u5c0f\u89d1\u3002<\/p>\n\n\n\n<p>\u9700\u8981\u627f\u8ba4\u7684\u662f\uff0c\u5927\u591a\u6570\u6539\u53d8\u7684\u53d1\u751f\u90fd\u662f &#8221; \u6e29\u6c34\u716e\u9752\u86d9 &#8220;\uff0c\u5f53\u9752\u86d9\u771f\u6b63\u611f\u5230\u5a01\u80c1\u4e4b\u9645\uff0c\u5df2\u7ecf\u6ca1\u6709\u8df3\u51fa\u94c1\u9505\u7684\u80fd\u529b\u4e86\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u6781\u5149\u8c03\u7814\u6570\u636e\uff0c\u72ec\u7acb\u641c\u7d22\u5e73\u53f0\u7684\u4f18\u52bf\u4ecd\u7136\u5b58\u5728\uff0c\u4ee5 71.5% \u7684\u4f7f\u7528\u7387\u4f4d\u5c45\u699c\u9996\uff1b\u4f46\u641c\u7d22\u884c\u4e3a\u660e\u663e\u5411\u5176\u5b83\u5e73\u53f0\u8fc1\u5f99\uff0c\u4ee5\u77ed\u89c6\u9891\u5e73\u53f0\u4e3a\u4f8b\uff0c68.7% \u7684\u7528\u6237\u4f1a\u901a\u8fc7\u5176\u8fdb\u884c\u641c\u7d22\uff0c\u6210\u4e3a\u4f7f\u7528\u7387\u7b2c\u4e8c\u4f4d\u7684\u641c\u7d22\u5e73\u53f0\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/620c50f4b15ec012be5eb009_1024.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6b64\u5916\uff0c\u7528\u6237\u7684\u6240\u6709\u641c\u7d22\u884c\u4e3a\u4e2d\uff0c\u6709 77.4% \u7684\u641c\u7d22\u4f1a\u53d1\u751f\u5728\u5185\u5bb9\u578b\u5e73\u53f0\uff1b90.5% \u7684\u7528\u6237\u5728\u793e\u4ea4\u3001\u77ed\u89c6\u9891\u3001\u957f\u89c6\u9891\u3001\u7535\u5546\u8d2d\u7269\u3001\u65b0\u95fb\u8d44\u8baf\u7b49\u5e73\u53f0\u3002<\/p>\n\n\n\n<p>\u4e0e\u5e7f\u53d1\u8bc1\u5238\u53d1\u5e03\u7684\u300a\u4e92\u8054\u7f51\u641c\u7d22\u4ea7\u4e1a\u4e13\u9898\u7814\u7a76\uff1a\u5168\u7ef4\u641c\u7d22\u6d41\u91cf\u683c\u5c40\u4e0e\u5546\u4e1a\u5316\u7a7a\u95f4\u300b\u4e24\u76f8\u9a8c\u8bc1\uff0c\u73b0\u9636\u6bb5\uff0c\u5c3d\u7ba1\u901a\u7528\u641c\u7d22\u6709\u4e00\u5b9a\u7684\u5148\u53d1\u4f18\u52bf\uff0c\u4f46\u5982\u4eca\u641c\u7d22\u884c\u4e3a\u660e\u663e\u5411\u5185\u5bb9\u751f\u6001\u5e73\u53f0\u8fc1\u5f99\u3002<\/p>\n\n\n\n<p>\u6570\u636e\u663e\u793a\uff0c\u5373\u65f6\u901a\u4fe1\u3001\u89c6\u9891\uff08\u542b\u77ed\u89c6\u9891\uff09\u3001\u7f51\u7edc\u8d2d\u7269\u7684\u7528\u6237\u6e17\u900f\u7387\u5206\u522b\u4e3a 97.3%\u300193.4%\u300180.3%\uff0c\u5bf9\u5e94\u7684\u641c\u7d22\u4f7f\u7528\u7387\u5206\u522b\u4e3a 62.0%\u300146.7%\u300159.0%\u3002<\/p>\n\n\n\n<p>\u66f4\u751a\u8005\uff0c\u8fd9\u79cd\u7528\u6237\u5fc3\u667a\u7684\u8f6c\u53d8\u5df2\u7ecf\u4f20\u5bfc\u5230\u5e7f\u544a\u8425\u9500\u5c42\u9762\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2022\/02\/620c50f4b15ec012be5eb00a_1024.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p>\u6839\u636e CTR \u592e\u89c6\u5e02\u573a\u7814\u7a76\u53d1\u5e03\u7684\u300a2022 \u5e74\u641c\u7d22\u8425\u9500\u9884\u7b97\u8d8b\u52bf\u62a5\u544a\u300b\uff0c\u8c03\u7814\u6570\u636e\u663e\u793a\uff0c\u9884\u8ba1 2022 \u5e74 36.3% \u7684\u5e7f\u544a\u4e3b\u5728\u5185\u5bb9\u751f\u6001\u641c\u7d22\u5e7f\u544a\u4e0a\u589e\u52a0\u9884\u7b97\uff0c\u5e7f\u544a\u4e3b\u8ba4\u53ef\u5185\u5bb9\u751f\u6001\u641c\u7d22\u5e7f\u544a\u662f\u65b0\u6d41\u91cf \/ 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