{"id":57718,"date":"2022-02-11T12:12:45","date_gmt":"2022-02-11T04:12:45","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=57718"},"modified":"2022-02-11T12:12:47","modified_gmt":"2022-02-11T04:12:47","slug":"%e7%8e%8b%e6%b5%b7%ef%bc%9a%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bc%8c%e4%bd%a0%e5%be%97%e5%9b%9e%e5%88%b0%e6%9c%80%e5%88%9d%e7%9a%84%e5%9c%b0%e6%96%b9%ef%bf%bc","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/57718.html","title":{"rendered":"\u738b\u6d77\uff1a\u589e\u957f\u9ed1\u5ba2\uff0c\u4f60\u5f97\u56de\u5230\u6700\u521d\u7684\u5730\u65b9\ufffc"},"content":{"rendered":"\n<p>\u4f60\u6000\u7591\u8fc7<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u5417\uff1f<\/p>\n\n\n\n<p>\u67d0\u7535\u5546\u7f51\u7ad9\u7ecf\u8fc7 A\/B test \u6362\u4e86\u6309\u94ae\u989c\u8272\u8d2d\u4e70\u7387\u5c31\u63d0\u5347\u4e86\uff0cFacebook \u7684\u6ce8\u518c\u9875\u9762\u6539\u7248\u540e\u6ce8\u518c\u7387\u63d0\u5347\u4e86\u3002\u4f60\u4fe1\u5417\uff1f<\/p>\n\n\n\n<p>\u7528\u6237\u8d2d\u4e70\u7684\u539f\u70b9\u4e0d\u662f\u5546\u54c1\u4ef7\u503c\u5417\uff1f\u5f71\u54cd\u51b3\u7b56\u7684\u4e34\u95e8\u4e00\u811a\u4e0d\u662f\u4f18\u60e0\u4fc3\u9500\u5417\uff1f\u989c\u8272\u8fd9\u4e48\u7384\u5b66\u7684\u5417\uff1f<\/p>\n\n\n\n<p>\u7528\u6237\u5230\u6ce8\u518c\u9875\u9762\u4e0d\u5c31\u662f\u4e3a\u4e86\u6ce8\u518c\u5417\uff1f\u4f1a\u56e0\u4e3a\u5e03\u5c40\u800c\u653e\u5f03\u6ce8\u518c\u5417\uff1f\u4e14\u7531\u4e8e\u793e\u4ea4\u7f51\u7edc\u7684\u5b58\u5728\uff0c\u6ce8\u518c\u662f\u521a\u9700\uff0c\u521a\u9700\u4e5f\u8981\u4fc3\u8fdb\u8f6c\u5316\u5417\uff1f<\/p>\n\n\n\n<p>\u73b0\u5728\u8c08\u5230\u589e\u957f\uff0c\u5fc5\u8bb2<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u3001AAARR\uff0c\u611f\u89c9\u4e0d\u4f1a\u8fd9\u51e0\u4e2a\u8bcd\uff0c\u5c31\u843d\u4f0d\u4e86\u6574\u4e2a\u65f6\u4ee3\u3002\u5c31\u597d\u50cf\u9b4f\u664b\u6e05\u8c08\uff0c\u518d\u52a0\u70b9\u4e94\u77f3\u6563\u3002<\/p>\n\n\n\n<p><strong>\u589e\u957f\u6ca1\u6709\u8fd9\u4e48\u795e\u79d8\uff0c\u4e5f\u6ca1\u90a3\u4e48\u7384\u5b66\u3002\u589e\u957f\u5176\u5b9e\u662f\u4ea7\u54c1\u7ecf\u7406\u5207\u5207\u5b9e\u5b9e\u4e00\u76f4\u90fd\u5728\u505a\u7684\u4e8b\u60c5\u3002<\/strong><\/p>\n\n\n\n<p>\u60f3\u60f3\u6211\u4eec\u7684 KPI \u548c OKR\uff0c\u54ea\u4e2a\u6ca1\u6709\u843d\u5728\u62c9\u65b0\u3001\u4fc3\u6d3b\u3001\u7559\u5b58\u3001\u8f6c\u5316\u3001\u4f20\u64ad\u4e0a\u9762\uff0c\u4ea7\u54c1\u7ecf\u7406\u6bcf\u6b21\u8fed\u4ee3\u7684\u76ee\u6807\u90fd\u662f\u4e3a\u4e86\u63d0\u5347\u8fd9\u4e9b\u6307\u6807\uff0c\u8fd9\u4e0d\u5c31\u662f\u589e\u957f\u5417\uff1f<\/p>\n\n\n\n<p>\u6211\u4eec\u4e00\u76f4\u90fd\u5728\u505a\u589e\u957f\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u51fa\u73b0\u8ba9\u589e\u957f\u8fd9\u4e2a\u4e8b\u60c5\u5145\u6ee1\u4e86\u7384\u5e7b\u8272\u5f69\uff0c\u597d\u50cf\u6709\u5343\u5343\u4e07\u4e07\u7684\u5957\u8def\uff0c\u901a\u5411\u5343\u5343\u4e07\u4e07\u4e2a\u6f58\u591a\u62c9\u9b54\u76d2\u3002<\/p>\n\n\n\n<p><strong>\u5982\u679c\u5fd8\u6389\u5957\u8def\u7684\u865a\u62db\uff0c\u4ec0\u4e48\u624d\u662f\u6700\u6709\u6548\u7684\u589e\u957f\u65b9\u6cd5\u8bba\u5462\uff1f\u5728\u6211\u770b\u6765\uff0c\u5c31\u4e24\u4e2a\u57fa\u672c\u70b9+\u4e00\u4e2a\u524d\u63d0\u3002<\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\" id=\"\u4e00-\u7b2c\u4e00\u70b9-\u5229\u76ca\">\u4e00\u3001\u7b2c\u4e00\u70b9\uff1a\u5229\u76ca<\/h1>\n\n\n\n<p>\u6ca1\u60f3\u597d\u5229\u76ca\uff0c\u4e0d\u8981\u778e\u6298\u817e\u3002\u5df2\u7ecf\u4e0b\u534a\u573a\u4e86\uff0c\u626b\u7801\u5173\u6ce8\u9001\u5a03\u5a03\u7684\u5e74\u4ee3\u5df2\u7ecf\u8fc7\u53bb\u4e86\u3002<\/p>\n\n\n\n<p>\u505a\u589e\u957f\u4e4b\u524d\uff0c\u5148\u7ad9\u5728\u7528\u6237\u7684\u89d2\u5ea6\u8003\u8651\u5438\u5f15\u529b\u5728\u54ea\uff1f\u7528\u6237\u4e3a\u4ec0\u4e48\u8981\u4e3a\u4ea7\u54c1\u7684\u6570\u636e+1 \uff1f<\/p>\n\n\n\n<p><strong>\u6ca1\u6709\u65e0\u7f18\u65e0\u6545\u7684\u7231\uff0c\u4e0d\u770b\u5230\u5207\u5b9e\u7684\u5229\u76ca\uff0c\u7528\u6237\u4e0d\u4f1a\u884c\u52a8\u3002\u8fd9\u4e2a\u65f6\u5019\uff0c\u7528\u6237\u4e0d\u662f\u5c0f\u767d\u548c\u50bb\u74dc\u3002<\/strong><\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u4e3a\u4e86\u4fc3\u8fdb\u589e\u957f\uff0c\u6211\u4eec\u7a76\u7adf\u80fd\u7ed9\u5230\u591a\u5c11\u8d44\u6e90\uff1f<\/p>\n\n\n\n<p>\u505a\u589e\u957f\u7684\u7b2c\u4e00\u4ef6\u4e8b\uff0c\u5c31\u662f\u7ed9\u9879\u76ee\u4e89\u53d6\u5230\u53ef\u89c2\u7684\u8d44\u6e90\u3002\u4ea7\u54c1\u7ecf\u7406\u7684\u4efb\u52a1\u662f\u6700\u5927\u5316\u7684\u5229\u7528\u8d44\u6e90\uff0c\u63d0\u9ad8ROI\uff0c\u4e0d\u662f\u7a7a\u624b\u5957\u767d\u72fc\u3002<\/p>\n\n\n\n<p><strong>\u5957\u8def\u662f\u5229\u76ca\u7684\u5177\u8c61\u5316\u5305\u88c5\uff0c\u8fd9\u53e5\u8bdd\u7684\u6838\u5fc3\u662f\u5229\u76ca\u4e0d\u662f\u5957\u8def\u3002<\/strong><\/p>\n\n\n\n<p>\u62fc\u591a\u591a\u521d\u671f\u7684\u780d\u4ef7\u4e3a\u4ec0\u4e48\u80fd\u5728\u597d\u53cb\u5708\u91cc\u5feb\u901f\u62c9\u65b0\uff0c\u5982\u4eca\u58f0\u52bf\u5927\u4e0d\u5982\u524d\u5462\uff1f\u521d\u671f\u7684\u780d\u4ef7\u780d\u4ef7\u76f8\u5bf9\u5bb9\u6613\uff0c\u5b98\u65b9\u7684\u76ee\u6807\u662f\u62c9\u65b0\uff0c9.9\u5305\u90ae\u7684\u5546\u54c1\u5c31\u662f\u62c9\u65b0\u7684\u6210\u672c\u3002<\/p>\n\n\n\n<p>\u4f46\u73b0\u5728\u5927\u90e8\u5206\u7528\u6237\u5bf9\u5546\u54c1\u5df2\u7ecf\u8131\u654f\uff0c\u7528\u767e\u5143\u53ef\u63d0\u73b0\u7684\u73b0\u91d1\u53c8\u8981\u63a7\u5236\u652f\u51fa\uff0c\u4e8e\u662f\u5c31\u6709\u4e86\u8fd8\u5dee0.6%\u7684\u5957\u8def\u3002\u7528\u6237\u4e0d\u662f\u50bb\u5b50\uff0c\u4e5f\u5c31\u4e0d\u4f1a\u518d\u73a9\u3002<\/p>\n\n\n\n<h1 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