{"id":57261,"date":"2022-01-27T09:17:49","date_gmt":"2022-01-27T01:17:49","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=57261"},"modified":"2022-01-27T09:17:53","modified_gmt":"2022-01-27T01:17:53","slug":"%e6%9d%a8%e5%b3%bb%ef%bc%9a%e6%95%b0%e5%ad%97%e5%8c%96%e6%97%b6%e4%bb%a3crm%e7%9a%84%e5%88%9b%e6%96%b0%e4%b9%8b%e8%b7%af-%e4%ba%a7%e5%93%81%e7%af%87","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/57261.html","title":{"rendered":"\u6768\u5cfb\uff1a\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def – \u4ea7\u54c1\u7bc7"},"content":{"rendered":"\n

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\"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

Figure 1 \u6570\u5b57\u5316\u65f6\u4ee3\u8425\u9500\u548c\u670d\u52a1\u6210\u529f\u8861\u91cf\u6807\u51c6<\/p>\n\n\n\n

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1.\u53ef\u83b7\u5f97\u6027\uff1a<\/strong>\u65e2\u8425\u9500\u548c\u670d\u52a1\u65e0\u5904\u4e0d\u5728\uff0c\u5ba2\u6237\u548c\u7528\u6237\u5728\u4efb\u4f55\u65f6\u95f4\u548c\u7a7a\u95f4\u90fd\u53ef\u63a5\u89e6\u548c\u83b7\u5f97\u8425\u9500\u548c\u670d\u52a1\u3002<\/p>\n\n\n\n

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\"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

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  • CRM\u5e94\u7528\u4e2d\u53f0\uff1a<\/strong>\u5c31\u662f\u6211\u4eec\u4f20\u7edf\u7684CRM\u3002\u8fdb\u5165\u6570\u5b57\u5316\u65f6\u4ee3\uff0cCRM\u5bf9\u667a\u6167\u6027\u3001\u5b9e\u65f6\u6027\u3001\u5ba2\u6237\u4e92\u52a8\u6027\u548c\u7ecf\u9a8c\u79ef\u7d2f\u6027\u8981\u6c42\u8d8a\u6765\u8d8a\u9ad8\uff0c\u4f46\u4f20\u7edfCRM\u4e3b\u8981\u805a\u7126\u5728\u6d41\u7a0b\u548c\u529f\u80fd\u7684\u5b9e\u73b0\u4e0a\uff0c\u6240\u4ee5\u4f20\u7edfCRM\u9010\u6e10\u5f80\u540e\u79fb\uff0c\u53d8\u6210\u4e86\u8425\u9500\u548c\u670d\u52a1\u7684\u5e94\u7528\u4e2d\u53f0\uff0c\u5bf9\u5916\u8f93\u51fa\u8425\u9500\u548c\u670d\u52a1\u7684\u80fd\u529b\u3002<\/li>
  • CRM\u667a\u6167\u5927\u8111\uff1a<\/strong>\u5c31\u662f\u8425\u9500\u548c\u670d\u52a1\u4e2d\u7684\u6307\u6325\u4e2d\u5fc3<\/strong>\uff0c\u628a\u8fc7\u53bb\u8425\u9500\u548c\u670d\u52a1\u8fc7\u7a0b\u4e2d\u7684\u4e8b\u540e\u7ea0\u6b63\uff0c\u53d8\u6210\u4e8b\u524d\u9884\u9632\uff0c\u4e8b\u4e2d\u7ea0\u504f\u3002<\/li>
  • CRM\u667a\u80fd\u7ec8\u7aef\uff1a<\/strong>\u65e2\u662f\u662f\u8425\u9500\u548c\u670d\u52a1\u4eba\u5458\u7684\u5c55\u4e1a\u5e73\u53f0\uff0c\u4e5f\u662f\u4ed6\u4eec\u7684\u521b\u5ba2\u5e73\u53f0\u548c\u5ba2\u6237\u7ecf\u8425\u5e73\u53f0\u3002\u901a\u8fc7\u8fd9\u4e2a\u667a\u80fd\u7ec8\u7aef\uff0c\u6bcf\u4e2a\u8425\u9500\u548c\u670d\u52a1\u4eba\u5458\u90fd\u662f\u81ea\u5df1\u7684CEO\uff0c\u5b8c\u6210\u81ea\u9a71\u52a8\u3001\u81ea\u6f14\u8fdb\u548c\u81ea\u76c8\u5229\u7684\u8fc7\u7a0b\u3002<\/li>
  • CRM\u5171\u521b\u5171\u8d62\u5e73\u53f0\uff1a<\/strong>\u662f\u8425\u9500\u548c\u670d\u52a1\u6240\u6709\u5229\u76ca\u5173\u8054\u65b9\u4e92\u52a8\u589e\u503c\u7684\u5e73\u53f0\u3002\u901a\u8fc7\u8fd9\u4e2a\u5e73\u53f0\u6211\u4eec\u65e2\u80fd\u5f3a\u5316\u548c\u5ba2\u6237\u7528\u6237\u7684\u9ecf\u5ea6\uff0c\u4e5f\u80fd\u6d1e\u5bdf\u5ba2\u6237\u7528\u6237\u7684\u9700\u6c42\uff0c\u8fd8\u80fd\u63d0\u4f9b1\u5bf91\u7684\u7ba1\u5bb6\u670d\u52a1\u4ee5\u53ca\u4e2a\u6027\u5316\u4ea7\u54c1\u9500\u552e\u3002<\/li>
  • CRM\u6570\u636e\u8d44\u4ea7\u5e73\u53f0\uff1a<\/strong>\u8425\u9500\u548c\u670d\u52a1\u4e2d\u7684\u6570\u636e\u8d44\u4ea7\u548c\u7ecf\u9a8c\u79ef\u7d2f\uff0c\u4f7fCRM\u6210\u4e3a\u4e00\u4e2a\u80fd\u4e0d\u65ad\u5b66\u4e60\u8fdb\u6b65\uff0c\u4e0d\u65ad\u79ef\u7d2f\u7ecf\u9a8c\uff0c\u4e0d\u65ad\u81ea\u6211\u6210\u957f\u7684\u5e73\u53f0\u3002<\/li><\/ul>\n\n\n\n

    \u4e0b\u9762\u9488\u5bf9\u6570\u5b57\u5316\u65f6\u4ee3CRM\u4e94\u5927\u6838\u5fc3\u7ec4\u4ef6<\/strong>\u8fdb\u884c\u8be6\u7ec6\u4ecb\u7ecd\uff1a<\/p>\n\n\n\n

    \uff08\u4e00\uff09\u4f20\u7edfCRM\u5e94\u7528\u4e2d\u53f0\u2013\u652f\u6491\u5e73\u53f0\u5316<\/strong><\/p>\n\n\n\n

    \"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

    Figure 3 \u4f20\u7edfCRM\u5e94\u7528\u4e2d\u53f0<\/p>\n\n\n\n

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    \u5728\u8fd9\u7565\u5fae\u8865\u5145\u4e00\u4e0b\uff1a1\uff09\u7531\u4e8eCRM\u652f\u6491\u5e73\u53f0\u5316<\/strong>\u6210\u4e3a\u4e00\u79cd\u8d8b\u52bf\uff0c\u6240\u4ee5\u8be5\u5e73\u53f0\u6280\u672f\u4e0a\u4e91\u5316<\/strong>\u548c\u5fae\u670d\u52a1\u5316<\/strong>\u4e5f\u662f\u5927\u52bf\u6240\u8d8b\uff1b2\uff09\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u4f20\u7edfCRM\u9700\u8981\u52a0\u5f3a\u7406\u8bba\u4f53\u7cfb\u5efa\u8bbe\uff0c\u6bd4\u5982B2B\u9500\u552e\u4e2d\u7684\u5927\u5ba2\u6237\u7ba1\u7406<\/strong>\uff0c\u9500\u552e\u8fc7\u7a0b\u7ba1\u7406<\/strong>\uff0c\u9500\u552e\u652f\u6491\u4f53\u7cfb<\/strong>\uff0c\u4eba\u8109\u8d44\u6e90\u7ba1\u7406<\/strong>\u548c\u9879\u76ee\u5173\u7cfb\u7ba1\u7406<\/strong>\u7b49\u3002<\/p>\n\n\n\n

    \uff08\u4e8c\uff09 CRM\u667a\u6167\u5927\u8111\u4e4b\u4e03\u5927\u6307\u6325\u4e2d\u67a2\u2013\u7ba1\u7406\u667a\u6167\u5316<\/strong><\/p>\n\n\n\n

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    \"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

    Figure 4 CRM\u667a\u6167\u5927\u8111<\/p>\n\n\n\n

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    1. \u5de5\u4f5c\u5206\u914d\u4e2d\u67a2\uff1a<\/strong>\u5728\u5408\u9002\u7684\u65f6\u95f4\uff0c\u5408\u9002\u7684\u573a\u666f\uff0c\u901a\u8fc7\u5408\u9002\u7684\u6e20\u9053\uff0c\u63a8\u9001\u5408\u9002\u7684\u5de5\u4f5c\uff0c\u5206\u914d\u7ed9\u5408\u9002\u7684\u5de5\u4f5c\u6267\u884c\u4eba\u3002<\/li>
    2. \u6280\u80fd\u4e2d\u67a2\uff1a<\/strong>\u6307\u5bfc\u5458\u5de5\u5728\u9500\u552e\u548c\u670d\u52a1\u8fc7\u7a0b\u4e2d\u4f7f\u7528\u6700\u5408\u9002\u7684\u65b9\u6cd5\u3001\u5de5\u5177\u548c\u6280\u80fd\u3002<\/li>
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    5. \u4f53\u9a8c\u548c\u9700\u6c42\u611f\u77e5\u4e2d\u67a2\uff1a<\/strong>\u5728\u9500\u552e\u548c\u670d\u52a1\u8fc7\u7a0b\u4e2d\uff0c\u5b9e\u65f6\u6536\u96c6\u548c\u53cd\u9988\u5ba2\u6237\u7684\u4f53\u9a8c\u548c\u9700\u6c42\uff0c\u63a8\u8350\u521b\u611f\u52a8\u5efa\u8bae\uff0c\u548c\u5f53\u53d1\u73b0\u8d1f\u9762\u4e8b\u4ef6\u65f6\uff0c\u53ca\u65f6\u4f7f\u8fdb\u884c\u5e72\u9884\u548c\u7ea0\u6b63\u3002<\/li>
    6. \u9274\u522b\u4e2d\u67a2\uff1a<\/strong>\u5b9e\u65f6\u53d1\u73b0\u548c\u7ea0\u6b63\u9500\u552e\u548c\u670d\u52a1\u8fc7\u7a0b\u4e2d\u7684\u95ee\u9898\uff0c\u6bd4\u5982\u670d\u52a1\u4e2d\u4e0a\u4f20\u7167\u7247\u4e0d\u89c4\u8303\u548c\u63d0\u4ea4\u865a\u5047\u5de5\u5355\uff0c\u8425\u9500\u4e2d\u63d0\u4ea4\u865a\u5047\u9500\u552e\u7ebf\u7d22\u548c\u8054\u7cfb\u4eba\u7b49\u3002<\/li>
    7. \u6fc0\u52b1\u4e2d\u67a2\uff1a<\/strong>\u5458\u5de5\u6536\u76ca\u548c\u6fc0\u52b1\u8ba1\u7b97\u5668\uff0c\u5b9e\u65f6\u8ba1\u7b97\u5458\u5de5\u57fa\u7840\u6536\u5165\u3001\u589e\u503c\u6536\u5165\u548c\u793e\u4f1a\u5316\u6536\u5165\u3002<\/li><\/ol>\n\n\n\n

      \uff08\u4e09\uff09CRM\u667a\u80fd\u7ec8\u7aef\u4e4b\u516d\u5927\u80fd\u529b\u2013 \u7ecf\u8425\u573a\u666f\u5316<\/strong><\/p>\n\n\n\n

      \u6570\u5b57\u5316\u65f6\u4ee3\u901a\u8fc7\u4e0d\u540c\u65f6\u95f4\u548c\u7a7a\u95f4\uff0c\u4e3a\u9500\u552e\u548c\u670d\u52a1\u521b\u9020\u51fa\u4e00\u4e2a\u4e2a\u4e0d\u540c\u573a\u666f\u3002\u8981\u60f3\u5728\u8fd9\u4e9b\u573a\u666f\u4e2d\u6210\u529f\u5b9e\u73b0\u8425\u9500\u548c\u670d\u52a1\u6570\u5b57\u5316\u8f6c\u578b\uff0c\u65e2\u9500\u552e\u548c\u670d\u52a1\u65e0\u5904\u4e0d\u5728<\/strong>\uff0c\u6309\u4f60\u6240\u9700<\/strong>\u548c\u6f5c\u79fb\u9ed8\u5316<\/strong>\uff0c\u667a\u80fd\u79fb\u52a8\u5316\u7ec8\u7aef\u5fc5\u4e0d\u53ef\u5c11\u3002\u667a\u80fd\u79fb\u52a8\u7ec8\u7aef\u65e2\u662f\u662f\u8425\u9500\u548c\u670d\u52a1\u4eba\u5458\u7684\u5c55\u4e1a\u5e73\u53f0<\/strong>\uff0c\u4e5f\u662f\u4ed6\u4eec\u7684\u521b\u5ba2\u5e73\u53f0<\/strong>\u548c\u5ba2\u6237\u7ecf\u8425\u5e73\u53f0<\/strong>\u3002\u901a\u8fc7\u8fd9\u4e2a\u667a\u80fd\u7ec8\u7aef\uff0c\u6bcf\u4e2a\u8425\u9500\u548c\u670d\u52a1\u4eba\u5458\u90fd\u662f\u81ea\u5df1\u7684CEO<\/strong>\uff0c\u5b8c\u6210\u81ea\u9a71\u52a8<\/strong>\u3001\u81ea\u6f14\u8fdb<\/strong>\u548c\u81ea\u76c8\u5229<\/strong>\u7684\u8fc7\u7a0b\u3002\u5728\u5b9e\u73b0CRM\u667a\u80fd\u7ec8\u7aef<\/strong>\u7684\u8fc7\u7a0b\u4e2d\uff0c\u9700\u8981\u5e94\u7528\u79fb\u52a8\u5316\u3001\u793e\u4ea4\u5316\u3001IOT\u548cAI\u7b49\u5404\u79cd\u6570\u5b57\u5316\u6280\u672f\u3002<\/p>\n\n\n\n

      \"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

      Figure 5 CRM\u667a\u80fd\u7ec8\u7aef<\/p>\n\n\n\n

      \u5982\u4e0a\u56fe\u6240\u793a\uff0cCRM\u667a\u80fd\u7ec8\u7aef<\/strong>\u9700\u8981\u5b9e\u73b0\u4ee5\u4e0b\u516d\u5927\u80fd\u529b\uff1a<\/p>\n\n\n\n

      1. \u81ea\u6211\u89c4\u5212\u80fd\u529b\uff1a<\/strong>\u5728CRM\u667a\u6167\u5927\u8111\u534f\u52a9\u4e0b\uff0c\u5458\u5de5\u53ef\u4ee5\u5b9e\u73b0\u81ea\u6211\u5de5\u4f5c\u89c4\u5212\uff0c\u5ba2\u6237\u7528\u6237\u8fd0\u8425\u7b49\u5de5\u4f5c\u3002<\/li>
      2. \u9700\u6c42\u7684\u611f\u77e5\u80fd\u529b\uff1a<\/strong>\u5728CRM\u667a\u6167\u5927\u8111\u534f\u52a9\u4e0b\uff0c\u5458\u5de5\u53ef\u4ee5\u4e3b\u52a8\u611f\u77e5\u5ba2\u6237\u7528\u6237\u7684\u4f53\u9a8c\u548c\u9700\u6c42\uff0c\u5e76\u91c7\u53d6\u63aa\u65bd\u6765\u63d0\u5347\u4f53\u9a8c\u548c\u63a8\u5e7f\u4ea7\u54c1\u3002<\/li>
      3. \u8fc7\u7a0b\u7684\u7ba1\u63a7\u80fd\u529b\uff1a<\/strong>\u5728CRM\u667a\u6167\u5927\u8111\u534f\u52a9\u4e0b\uff0c\u5458\u5de5\u8fdb\u884c\u89c4\u8303\u5316\u548c\u6807\u51c6\u5316\u9500\u552e\u548c\u670d\u52a1\u4f5c\u4e1a\u3002<\/li>
      4. \u5e94\u6025\u53cd\u5e94\u80fd\u529b\uff1a<\/strong>\u5728CRM\u667a\u6167\u5927\u8111\u534f\u52a9\u4e0b\uff0c\u5728\u95ee\u9898\u65e0\u6cd5\u89e3\u51b3\u3001\u5ba2\u6237\u7528\u6237\u4e0d\u6ee1\u7b49\u7a81\u53d1\u60c5\u51b5\u4e0b\uff0c\u5e73\u6ed1\u5feb\u901f\u89e3\u51b3\u95ee\u9898\uff0c\u63d0\u5347\u7528\u6237\u6ee1\u610f\u5ea6\u3002<\/li>
      5. \u4e1a\u52a1\u652f\u6491\u80fd\u529b\uff1a<\/strong>\u5728CRM\u667a\u6167\u5927\u8111\u534f\u52a9\u4e0b\uff0c\u83b7\u5f97\u4e2d\u540e\u53f0\u7684\u5404\u79cd\u9500\u552e\u548c\u670d\u52a1\u652f\u6491\u80fd\u529b\uff0c\u5982\u4e13\u5bb6\u652f\u6301\uff0c\u4ea7\u4e1a\u652f\u6301\u7b49\u3002<\/li>
      6. \u751f\u6001\u8d44\u6e90\u8c03\u5ea6\u80fd\u529b\uff1a<\/strong>\u5728CRM\u667a\u6167\u5927\u8111\u534f\u52a9\u4e0b\uff0c\u53ef\u4ee5\u8c03\u5ea6\u6211\u53f8\u96c6\u56e2\u5185\u5916\u5404\u4e2a\u751f\u6001\u5408\u4f5c\u65b9\u8d44\u6e90\uff0c\u534f\u540c\u9500\u552e\u548c\u670d\u52a1\u3002<\/li><\/ol>\n\n\n\n

        \uff08\u56db\uff09CRM\u5171\u521b\u5171\u8d62\u5e73\u53f0\u2013\u8fd0\u8425\u751f\u6001\u5316<\/strong><\/p>\n\n\n\n

        \u4f20\u7edf\u7684CRM\u4e00\u76f4\u90fd\u89e3\u51b3\u4e0d\u4e86\u5ba2\u6237\u4e0e\u7528\u6237\u53c2\u4e0eCRM<\/strong>\uff0c\u5f62\u6210\u9ad8\u7c98\u5ea6\u4e92\u52a8<\/strong>\u95ee\u9898\u3002\u4e5f\u5c31\u662f\u4f20\u7edfCRM\u4e00\u76f4\u662f\u4f01\u4e1a\u5185\u90e8\u5728\u81ea\u6211\u7ba1\u7406\uff0c\u4e3b\u8981\u662f\u548c\u4f01\u4e1a\u5185\u90e8\u7684\u7ec4\u7ec7\u3001\u5458\u5de5\u3001\u4ee5\u53ca\u4e00\u4e9b\u5916\u90e8\u6e20\u9053\u5546\u4e92\u52a8\u3002\u4f46\u6570\u5b57\u5316\u65f6\u4ee3\uff0cC2B\uff08Customer-To-Business\uff09\u662f\u4e00\u4e2a\u4e0d\u53ef\u9006\u8f6c\u7684\u8d8b\u52bf\u3002\u4e5f\u5c31\u662f\u5728\u9500\u552e\u3001\u670d\u52a1\u3001\u7814\u53d1\u548c\u5236\u9020\u7b49\u8fc7\u7a0b\u4e2d\uff0c\u4f01\u4e1a\u542c\u5ba2\u6237\u7528\u6237\u7684\u9700\u6c42\uff0c\u4ece\u800c\u91cf\u8eab\u5b9a\u5236\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u4e3a\u4e86\u6253\u901a\u5ba2\u6237\u7528\u6237\u548c\u4f01\u4e1a\u4e4b\u95f4\u7684\u4ea4\u4e92\u589e\u503c\u7684\u9e3f\u6c9f\uff0cCRM\u5fc5\u987b\u6784\u5efa\u5171\u521b\u5171\u8d62\u5e73\u53f0<\/strong>\u3002\u5728\u8fd9\u4e2a\u5e73\u53f0\u4e0a\uff0c\u6240\u6709\u5229\u76ca\u5173\u8054\u65b9\u90fd\u4f1a\u53c2\u4e0e\uff0c\u5f62\u6210\u591a\u5bf9\u591a\u7684\u5173\u7cfb\uff0c\u6784\u5efa\u793e\u7fa4\u548c\u751f\u6001\uff0c\u5f62\u6210\u4e92\u52a8\u589e\u503c\u3002\u901a\u8fc7\u8fd9\u4e2a\u5e73\u53f0\u6211\u4eec\u65e2\u80fd\u5f3a\u5316\u548c\u5ba2\u6237\u7528\u6237\u7684\u9ecf\u5ea6\uff0c\u4e5f\u80fd\u6d1e\u5bdf\u5ba2\u6237\u7528\u6237\u7684\u9700\u6c42\uff0c\u8fd8\u80fd\u63d0\u4f9b1\u5bf91\u7684\u7ba1\u5bb6\u670d\u52a1\u4ee5\u53ca\u4e2a\u6027\u5316\u4ea7\u54c1\u9500\u552e\u3002\u5728\u5b9e\u73b0\u8fd9\u4e2a\u5e73\u53f0\u7684\u8fc7\u7a0b\u4e2d\uff0c\u9700\u8981\u5e94\u7528\u793e\u4ea4\u5316\u3001\u591a\u6e20\u9053\u3001\u673a\u5668\u4eba\u7b49\u5404\u79cd\u6570\u5b57\u5316\u6280\u672f\u548c\u4ea7\u54c1\u3002<\/p>\n\n\n\n

        \"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

        Figure 6 CRM\u5171\u521b\u5171\u8d62\u5e73\u53f0<\/p>\n\n\n\n

        \u5982\u4e0a\u56fe\u6240\u793a\uff0c\u9488\u5bf9\u4ee5\u4e0b\u56db\u7c7b\u673a\u6784\u548c\u4eba\uff0cCRM\u5171\u521b\u5171\u8d62\u5e73\u53f0\u5b9e\u73b0<\/strong>\uff1a<\/p>\n\n\n\n

        • \u6211\u53f8\u8425\u9500\u548c\u670d\u52a1\u673a\u6784\uff1a<\/strong>\u98a0\u8986\u4e86\u4f20\u7edf\u8425\u9500\u548c\u670d\u52a1\u6a21\u5f0f\uff0c\u7531\u4e2d\u5fc3\u5316\u5230\u53bb\u4e2d\u5fc3\u5316\uff1b\u7531\u8425\u9500\u548c\u670d\u52a1\u5165\u53e3\u5230\u7ba1\u5bb6\u5e73\u53f0\u548c\u751f\u6001\u793e\u7fa4\u3002<\/li>
        • \u8425\u9500\u548c\u670d\u52a1\u4eba\u5458\uff1a<\/strong>\u5b9e\u73b0\u8425\u9500\u548c\u670d\u52a1\u4eba\u5458\u521b\u5ba2\u8f6c\u578b\uff0c\u4ece\u9500\u552e\u548c\u670d\u52a1\u4eba\u5458\u5230\u5ba2\u6237\u7528\u6237\u7ba1\u5bb6\uff1b\u4ece\u88ab\u52a8\u5b89\u6392\u4efb\u52a1\u5230\u4e3b\u52a8\u521b\u4e1a\uff1b\u4ece\u5356\u8d27\u8d5a\u63d0\u6210\u5230\u7ef4\u7cfb\u5ba2\u6237\u7528\u6237\u8d5a\u4f63\u91d1\u3002<\/li>
        • \u5ba2\u6237\u548c\u7528\u6237\uff1a<\/strong>\u5b9e\u73b0\u4e86\u79c1\u4eba\u7ba1\u5bb6\u7ea7\u4f53\u9a8c\uff0c\u4ece\u57fa\u7840\u670d\u52a1\u548c\u6743\u76ca\u670d\u52a1\u52301\u5bf91\u5168\u65f6\u7ba1\u5bb6\u7ea7\u670d\u52a1\u3002<\/li>
        • \u5185\u5916\u8d44\u6e90\u65b9\uff1a<\/strong>\u6784\u5efa\u4e86\u9ad8\u7cbe\u51c6\u7684\u793e\u7fa4\u5927\u6570\u636e\u5e73\u53f0\uff0c\u4ece\u5e7f\u544a\u6295\u653e\u5230\u793e\u7fa4\u5927\u6570\u636e\u4ea4\u4e92\uff1b\u4ece\u5355\u9879\u4f20\u64ad\u5230\u9700\u6c42\u6316\u6398\u5012\u903c\u5347\u7ea7\u3002<\/li><\/ul>\n\n\n\n

          \uff08\u4e94\uff09CRM\u6570\u636e\u8d44\u4ea7\u5e73\u53f0\u4e4b\u4e5d\u5927\u8d44\u4ea7\u2013\u4e1a\u52a1\u6570\u5b57\u5316<\/strong><\/p>\n\n\n\n

          \u4f20\u7edfCRM\u4e3b\u8981\u805a\u7126\u5728\u6d41\u7a0b\u4f18\u5316\u548c\u6539\u8fdb\uff0c\u6211\u4eec\u53eb\u505a\u6700\u4f73\u5b9e\u8df5\uff0c\u4f46\u8425\u9500\u548c\u670d\u52a1\u76f8\u5173\u7684\u6570\u636e\u8d44\u4ea7\u7684\u79ef\u7d2f\u548c\u5e94\u7528\u4e00\u76f4\u90fd\u662f\u4e2a\u5f31\u9879\u3002\u6570\u5b57\u5316\u65f6\u4ee3\uff0c\u7531\u4e8e\u6280\u672f\u7684\u8d4b\u80fd\u548c\u6d77\u91cf\u573a\u666f\u6570\u636e\u7684\u83b7\u53d6\uff0c\u4f7fCRM\u6570\u636e\u8d44\u4ea7\u5e73\u53f0<\/strong>\u7684\u6784\u5efa\u6210\u4e3a\u4e00\u4e2a\u5fc5\u9009\u9879\u3002CRM\u6570\u636e\u8d44\u4ea7\u5e73\u53f0<\/strong>\u4f7fCRM\u6210\u4e3a\u4e00\u4e2a\u80fd\u4e0d\u65ad\u5b66\u4e60\u8fdb\u6b65\uff0c\u4e0d\u65ad\u79ef\u7d2f\u7ecf\u9a8c\uff0c\u4e0d\u65ad\u81ea\u6211\u6210\u957f\u7684\u5e73\u53f0\u3002\u8981\u60f3\u5b9e\u73b0\u8fd9\u4e2a\u5e73\u53f0\uff0c\u9700\u8981\u5e94\u7528\u5927\u6570\u636e\u3001\u5c0f\u6570\u636e\u3001\u673a\u5668\u5b66\u4e60\u7b49\u5404\u79cd\u6570\u5b57\u5316\u6280\u672f\u548c\u4ea7\u54c1\u3002<\/p>\n\n\n\n

          \"\u6570\u5b57\u5316\u65f6\u4ee3CRM\u7684\u521b\u65b0\u4e4b\u8def<\/figure>\n\n\n\n

          Figure 7 CRM\u6570\u636e\u8d44\u4ea7\u5e73\u53f0<\/p>\n\n\n\n

          \u5982\u4e0a\u56fe\u6240\u793a\uff0cCRM\u6570\u636e\u8d44\u4ea7\u5e73\u53f0<\/strong>\u7531\u4e5d\u5927\u7c7b\u6570\u636e\u8d44\u4ea7\u7ec4\u6210\uff1a<\/p>\n\n\n\n

          1. \u4eba\u8109\u8d44\u6e90\u6570\u636e\u8d44\u4ea7\uff1a<\/strong>\u662f\u9488\u5bf9B2B\u751f\u610f\u4e2d\u4eba\u8109\u8d44\u6e90\u79ef\u7d2f\u548c\u5206\u6790\u6c89\u6dc0\uff0c\u662f\u4f01\u4e1a\u7684\u6838\u5fc3\u8d44\u6e90\u548c\u6570\u5b57\u5316\u8d44\u4ea7\u3002\u8be6\u7ec6\u4ecb\u7ecd\u8bf7\u89c1\u300a\u6570\u5b57\u5316\u65f6\u4ee3\u7684B2B\u9500\u552e\uff08\u4e94\uff09\uff1a\u5173\u7cfb\u6c38\u7eed\u6784\u5efa\u4f01\u4e1a\u6838\u5fc3\u5173\u7cfb\u80fd\u529b-BRM\u300b\u3002<\/li>
          2. \u9879\u76ee\u5173\u7cfb\u6570\u636e\u8d44\u4ea7\uff1a<\/strong>\u662f\u9488\u5bf9B2B\u751f\u610f\u4e2d\u9879\u76ee\u7684\u5386\u53f2\u4fe1\u606f\u79ef\u7d2f\u548c\u5206\u6790\u6c89\u6dc0\uff0c\u662f\u4f01\u4e1a\u7684\u6838\u5fc3\u6570\u5b57\u5316\u8d44\u4ea7\u3002\u8be6\u7ec6\u4ecb\u7ecd\u8bf7\u89c1\u300a\u4e1a\u5173\u7cfb\u7ba1\u7406\uff08BRM\uff09\u4e4b\u9879\u76ee\u5173\u7cfb\u7ba1\u7406\u300b\u3002<\/li>
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          8. \u5185\u90e8\u8d44\u6e90\u6570\u636e\u8d44\u4ea7\uff1a<\/strong>\u4f01\u4e1a\u5185\u90e8\u8d44\u6e90\u7ba1\u7406\u8fc7\u7a0b\u4e2d\u7684\u7ecf\u9a8c\u79ef\u7d2f\u548c\u6709\u6548\u6570\u636e\u603b\u7ed3\u3002\u6bd4\u5982\u9500\u552e\u548c\u670d\u52a1\u80fd\u529b\u9884\u6d4b\uff0c\u7f51\u7edc\u5e03\u5c40\u89c4\u5212\u7b49\u3002<\/li>
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