{"id":56701,"date":"2022-01-21T12:45:31","date_gmt":"2022-01-21T04:45:31","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=56701"},"modified":"2022-01-21T12:45:32","modified_gmt":"2022-01-21T04:45:32","slug":"%e7%8b%ac%e7%ab%8b%e7%ab%99%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e7%9a%84%e5%8a%9e%e6%b3%95%e6%9c%89%e5%93%aa%e4%ba%9b%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/56701.html","title":{"rendered":"\u72ec\u7acb\u7ad9\u589e\u957f\u9ed1\u5ba2\u7684\u529e\u6cd5\u6709\u54ea\u4e9b\uff1f"},"content":{"rendered":"\n<p>\u6587\u7ae0\u5f00\u59cb\u4e4b\u524d\u5c0f\u7f16\u60f3\u95ee\u95ee\u5927\u5bb6\uff0c\u4ec0\u4e48\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2\" title=\"\u589e\u957f\u9ed1\u5ba2\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f60\u77e5\u9053\u5417\uff1f\u56e0\u4e3a\u6700\u8fd1\u603b\u662f\u542c\u5927\u5bb6\u8bf4\u8d77\u9ed1\u5ba2\u8fd9\u4e2a\u8bdd\u9898\uff0c\u6240\u4ee5\u5c31\u501f\u7528\u8fd9\u7bc7\u6587\u7ae0\u4e0e\u5927\u5bb6\u804a\u804a\u51e0\u4e2a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u7684\u7ecf\u5178\u529e\u6cd5\u3002<\/p>\n\n\n\n<p><strong>\u4ec0\u4e48\u662f\u589e\u957f\u9ed1\u5ba2\uff1f<\/strong><\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\u5373\u8425\u9500\u4eba\u5458\u548c\u7a0b\u5e8f\u5458\u7684\u6df7\u5408\u4f53\uff0c\u5176\u76ee\u6807\u662f\u4ea7\u751f\u5de8\u5927\u7684\u589e\u957f\u2014\u5feb\u901f\u4e14\u7ecf\u5e38\u5728\u9884\u7b97\u6709\u9650\u7684\u60c5\u51b5\u4e0b\uff0c\u662f\u5b9e\u73b0\u77ed\u65f6\u95f4\u5185\u6307\u6570\u589e\u957f\u7684\u6700\u6709\u6548\u624b\u6bb5\u3002<\/p>\n\n\n\n<p><strong>\u4e0e\u4f20\u7edf\u7684\u8425\u9500\u6709\u4f55\u533a\u522b\uff1f<\/strong><\/p>\n\n\n\n<p>\u4f20\u7edf\u8425\u9500\u91cd\u89c6\u8ba4\u77e5\u548c\u62c9\u65b0\u83b7\u5ba2\uff0c\u800c\u589e\u957f\u9ed1\u5ba2\u5173\u6ce8\u7684\u662f\u6574\u4e2a AARRR \u8f6c\u6362\u6f0f\u6597\uff0cAARRR\u6307\u6f0f\u6597\u5f62\u72b6\u4ece\u9876\u90e8\u4e00\u76f4\u5230\u5e95\u90e8\uff0c\u4f9d\u6b21\u4e3a\uff1aAcquisition(\u83b7\u53d6\uff09\u3001Activation\uff08\u6fc0\u6d3b\uff09\u3001Retention\uff08\u4fdd\u7559\uff09\u3001Revenue\uff08\u4ed8\u8d39\uff09\u3001Refer\uff08\u63a8\u8350\uff09<\/p>\n\n\n\n<p><strong>\u589e\u957f\u9ed1\u5ba2\u7684\u65b9\u6cd5\u6709\u54ea\u4e9b\uff1f<\/strong><\/p>\n\n\n\n<p>1. \u7ec6\u5206\u7528\u6237<\/p>\n\n\n\n<p>\u4f4e\u6210\u672c\u7cbe\u51c6\u8425\u9500\uff0c\u662f\u6307\u9488\u5bf9\u90a3\u4e9b\u6d4f\u89c8\u8fc7\u4f60\u7684\u4ea7\u54c1\u9500\u552e\u9875\u9762\uff0c\u4f46\u5374\u4ece\u672a\u4e0b\u8fc7\u5355\u7684\u7528\u6237\u8fdb\u884c\u7cbe\u51c6\u7684\u8425\u9500\uff0c\u901a\u8fc7\u8fd9\u4e2a\u65b9\u5f0f\u53ef\u4ee5\u628a\u53d7\u4f17\u53d8\u5c0f\uff0c\u800c\u4e14\u4e13\u95e8\u9488\u5bf9\u8fd9\u4e9b\u76ee\u6807\u53d7\u4f17\u8fdb\u884c\u5e7f\u544a\u5ba3\u4f20\u8fd8\u80fd\u591f\u6709\u6548\u63d0\u9ad8\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\uff0c\u6bcf\u5929\u9700\u8981\u7684\u7ecf\u8d39\u8fd8\u4e0d\u523010\u7f8e\u5143\uff0c\u53ef\u4ee5\u8bf4\u662f\u975e\u5e38\u8282\u7ea6\u6210\u672c\u4e86\u3002<\/p>\n\n\n\n<p>2. \u8054\u5408\u7ebf\u4e0a\u5206\u4eab<\/p>\n\n\n\n<p>\u662f\u6307\u548c\u4f60\u6240\u5728\u9886\u57df\u4e2d\u6709\u77e5\u540d\u5ea6\u7684\u5f71\u54cd\u8005\u8fdb\u884c\u7ebf\u4e0a\u8bb2\u5ea7\u5408\u4f5c\u7684\u65b9\u5f0f\uff0c\u5728\u8bb2\u5ea7\u4e2d\u5411\u89c2\u4f17\u4eec\u4f20\u64ad\u7cbe\u5f69\u4e14\u6709\u610f\u4e49\u7684\u5185\u5bb9\uff0c\u6bd4\u5982\u884c\u4e1a\u5e72\u8d27\u77e5\u8bc6\u6216\u8005\u4e0e\u4ea7\u54c1\u76f8\u5173\u7684\u77e5\u8bc6\u7b49\u7b49\uff0c\u76f8\u4fe1\u8fd9\u4e9b\u4f1a\u662f\u5927\u5bb6\u6bd4\u8f83\u504f\u7231\u7684\u5185\u5bb9\uff0c\u5728\u8bb2\u5ea7\u7ed3\u675f\u4ee5\u540e\u4e5f\u53ef\u4ee5\u5411\u5927\u5bb6\u5f81\u96c6\u4e00\u4e9b\u5bf9\u4ea7\u54c1\u7684\u5efa\u8bae\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u8fd9\u4e2a\u65b9\u6cd5\u6bd4\u8f83\u5e38\u89c1\u4e8eB2B\u8425\u9500\uff0c\u6210\u672c\u76f8\u5bf9\u8f83\u9ad8\uff0cB2C\u9886\u57df\u6682\u65f6\u8fd8\u6bd4\u8f83\u5c11\u89c1\uff0c\u6240\u4ee5\u5927\u5bb6\u5728\u505a\u6d77\u5916\u8425\u9500\u65f6\u4e5f\u53ef\u5c1d\u8bd5\u8f6c\u53d8\u601d\u7ef4\uff0c\u5145\u5206\u5229\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5ba3\u4f20\uff0c\u8fd9\u4e5f\u4f1a\u662f\u63a5\u4e0b\u53bb\u6d77\u5916\u8425\u9500\u7684\u91cd\u70b9\u8d8b\u52bf\u3002<\/p>\n\n\n\n<p>3. 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