{"id":55646,"date":"2022-01-06T20:03:38","date_gmt":"2022-01-06T12:03:38","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=55646"},"modified":"2022-01-06T20:03:44","modified_gmt":"2022-01-06T12:03:44","slug":"%e4%ba%8e%e8%be%be%ef%bc%9a%e5%a2%9e%e9%95%bf%e4%bd%93%e7%b3%bb%e4%b8%8e%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%ef%bd%9c%e7%bb%8f%e8%90%a5%e8%80%85%e6%97%a5%e8%ae%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/55646.html","title":{"rendered":"\u4e8e\u8fbe\uff1a\u589e\u957f\u4f53\u7cfb\u4e0e\u589e\u957f\u9ed1\u5ba2\uff5c\u7ecf\u8425\u8005\u65e5\u8bb0"},"content":{"rendered":"\n

\u8fd9\u4e9b\u5e74\u201c\u589e\u957f\u201d\u7684\u6982\u5ff5\u88ab\u63d0\u7684\u8d8a\u6765\u8d8a\u591a\uff0c\u4e3b\u8981\u4e5f\u662f\u56e0\u4e3a\u5728\u6d41\u91cf\u7ea2\u5229\u65f6\u4ee3\uff0c\u9760\u8865\u8d34\u3001\u6d3b\u52a8\u5c31\u80fd\u4e0d\u65ad\u6536\u83b7\u65b0\u7528\u6237\uff0c\u4f46\u662f\u6700\u8fd1\u51e0\u5e74\uff0c\u6d41\u91cf\u4ef7\u683c\u8d8a\u6765\u8d8a\u8d35\uff0c\u4f20\u7edf\u7684\u8fd0\u8425\u624b\u6bb5\u6210\u672c\u9661\u589e\uff0c\u4e0d\u53ef\u6301\u7eed\u4e86\u3002\u4e8e\u662f\u201c\u589e\u957f\u201d\u7684\u6982\u5ff5\u88ab\u63d0\u4e86\u51fa\u6765\u3002<\/p>\n\n\n\n

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\u5728\u6574\u4e2a\u64cd\u4f5c\u8fc7\u7a0b\u4e2d\uff0c\u5c06\u589e\u957f\u7684\u8def\u5f84\u5206\u4e3aAcquisition\uff08\u83b7\u53d6\u7528\u6237\uff09<\/strong>\u3001Activation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09<\/strong>\u3001Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09<\/strong>\u3001Revenue\uff08\u589e\u52a0\u6536\u5165\uff09<\/strong>\u3001Referral\uff08\u4f20\u64ad\u63a8\u8350\uff09<\/strong>\u4e94\u4e2a\u8fc7\u7a0b\uff0c\u5e76\u9488\u5bf9\u6bcf\u4e00\u4e2a\u8fc7\u7a0b\uff0c\u53bb\u63d0\u9ad8\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n

\u8fd9\u5c31\u662f\u6240\u8c13\u7684AARRR\u7406\u8bba<\/strong>\u3002<\/p>\n\n\n\n

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\"\"<\/figure><\/div>\n\n\n\n

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1. \u4ea7\u54c1\u5206\u4eab\u56de\u6d41\u3002\u4e3b\u8981\u4f9d\u9760\u793e\u4ea4\u5173\u7cfb\u505a\u88c2\u53d8\uff0c\u4ece\u800c\u8fdb\u884c\u62c9\u65b0\u3002\u8fd9\u91cc\u9762\u7684\u624b\u6bb5\u5c31\u6bd4\u8f83\u591a\uff0c\u62fc\u56e2\u3001\u8001\u5e26\u65b0\u3001\u5206\u9500\u3001\u5185\u5bb9\u88c2\u53d8\u7b49\u90fd\u5c5e\u4e8e\u8fd9\u4e00\u6a21\u5757\u3002<\/p>\n\n\n\n

2. \u505a\u6d3b\u52a8\u3002\u7ebf\u4e0b\u6d3b\u52a8\u662f\u4f20\u7edf\u8fd0\u8425\u7684\u62c9\u65b0\u624b\u6bb5\uff0c\u9664\u6b64\u4e4b\u5916\uff0c\u7ebf\u4e0a\u7684\u5546\u57ce\u3001\u4efb\u52a1\u4f53\u7cfb\u3001\u79ef\u5206\u4f1a\u5458\u4f53\u7cfb\u90fd\u5c5e\u4e8e\u8fd9\u4e00\u8303\u7574\uff0c\u8fd9\u4e00\u9636\u6bb5\u4e0d\u4ec5\u91cd\u89c6\u62c9\u65b0\uff0c\u8fd8\u6709\u7528\u6237\u7684\u7559\u5b58\u548c\u8f6c\u5316\u3002\u5f53\u7136\u4e5f\u5f3a\u8c03\u521b\u65b0\u7684\u73a9\u6cd5\uff0c\u6bd4\u5982\u62fc\u591a\u591a\u7684\u793e\u4ea4\u62fc\u56e2\u3001\u8da3\u5934\u6761\u7684\u770b\u65b0\u95fb\u8d5a\u94b1\u73a9\u6cd5\uff0c\u8fd8\u6709\u540e\u6765\u5f88\u591a\u50cf\u8d70\u6b65\u8d5a\u91d1\u5e01\u3001\u804a\u5929\u5b9d\u7684\u804a\u5929\u53d1\u91d1\u5e01\u7b49\u90fd\u5c5e\u4e8e\u8fd9\u4e00\u7c7b\u3002<\/p>\n\n\n\n

3. \u6e20\u9053\u6295\u653e\u3002\u867d\u7136\u6d41\u91cf\u53d8\u8d35\u4e86\uff0c\u4f46\u6bd5\u7adf\u5e7f\u544a\u6295\u653e\u662f\u6700\u76f4\u63a5\u9ad8\u6548\u7684\u83b7\u5ba2\u65b9\u5f0f\u3002\u6295\u653e\u4e0d\u4ec5\u5728\u4e8e\u7ebf\u4e0a\u5e73\u53f0\u7684\u5e7f\u544a\u6295\u653e\uff0c\u7ebf\u4e0b\u706f\u7bb1\u3001\u68af\u5a92\uff0c\u751a\u81f3\u662f\u624b\u673a\u9884\u88c5\u8f6f\u4ef6\uff0c\u90fd\u662f\u6295\u653e\u7684\u6e20\u9053\u3002<\/p>\n\n\n\n

4. \u5185\u90e8\u5bfc\u6d41\u3002\u516c\u53f8\u5185\u90e8\u7684\u6d41\u91cf\u4e92\u5bfc\u4e5f\u662f\u589e\u957f\u7684\u91cd\u8981\u624b\u6bb5\u4e4b\u4e00\u3002\u5f53\u7136\u662f\u5bf9\u6709\u4ea7\u54c1\u77e9\u9635\u7684\u516c\u53f8\u6765\u8bf4\u7684\u3002\u6bd4\u5982\u5b57\u8282\u8df3\u52a8\u7684\u5404\u4e2aAPP\u4e4b\u95f4\u6253\u5e7f\u544a\u4e92\u5bfc\uff0c\u733f\u8f85\u5bfc\u5e7f\u544a\u4e2d\u5404\u4e2aAPP\u603b\u662f\u540c\u65f6\u51fa\u73b0\uff0c\u90fd\u662f\u5185\u90e8\u5bfc\u6d41\u7684\u624b\u6bb5\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u5f53\u7136\u8fd9\u6837\u7684\u589e\u957f\u4f53\u7cfb\u80af\u5b9a\u4e0d\u662f\u4ea7\u54c1\u3001\u8fd0\u8425\u90e8\u95e8\u5c31\u80fdhold\u4f4f\u7684\u3002\u4e00\u822c\u6765\u8bf4\uff0c\u8fd8\u8981\u6709\u6e20\u9053\u90e8\u95e8\u6216\u5e02\u573a\u90e8\u95e8\u7684\u52a0\u5165\uff0c\u66f4\u591a\u5173\u6ce8\u7684\u662f\u63a8\u5e7f\u8d39\u7528\u3001\u7559\u5b58\u3001\u6295\u653e\u6548\u7387\u7b49\u3002<\/p>\n\n\n\n

\u63a5\u4e0b\u6765\u6211\u4eec\u6765\u770b\u4e00\u4e0b\u589e\u957f\u7684\u6307\u6807\u3002\u5176\u5b9e\u521a\u521a\u5df2\u7ecf\u63d0\u5230\u4e86\uff0c\u5c31\u662f\u201dAARRR\u201d\uff0c\u8fd9\u548c\u8fd0\u8425\u7684\u201c\u62c9\u65b0\u2014\u4fc3\u6d3b\u2014\u7559\u5b58\u2014\u8f6c\u5316\u201d\u5c31\u591a\u4e86\u4e00\u4e2a\u201cReferral\uff08\u4f20\u64ad\u63a8\u8350\uff09\u201d\uff0c\u6211\u4eec\u5206\u522b\u6765\u8bf4\u3002<\/p>\n\n\n\n

1. Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09\u3002\u8fd9\u4e2a\u4e0d\u591a\u8bf4\u4e86\uff0c\u6574\u4e2a\u589e\u957f\u4f53\u7cfb\u90fd\u662f\u4e3a\u4e86\u62c9\u65b0\u3002\u9700\u8981\u6ce8\u610f\u7684\u662f\u6bcf\u62c9\u4e00\u4e2a\u65b0\u4eba\u7684\u6210\u672c\uff0c\u4ee5\u53ca\u4e0d\u540c\u6e20\u9053\u65b0\u4eba\u7684\u8d28\u91cf\u3002\u6210\u672c\u51b3\u5b9a\u4e86\u589e\u957f\u9879\u76ee\u7684ROI\u56de\u62a5\uff0c\u7528\u6237\u8d28\u91cf\u51b3\u5b9a\u4e86\u540e\u7eed\u7684\u7559\u5b58\u548c\u8f6c\u5316\u6548\u7387\u3002<\/p>\n\n\n\n

2. Activation\uff08\u6fc0\u53d1\u6d3b\u8dc3\uff09\u3002\u6211\u4eec\u521a\u521a\u8bf4\u7684\u5546\u57ce\u3001\u79ef\u5206\u4f53\u7cfb\u7b49\u90fd\u662f\u4fc3\u6d3b\u7684\u624b\u6bb5\u3002\u8fd8\u6709\u5e38\u89c4\u7684\u4e00\u4e9b\u8fd0\u8425\u7b56\u7565\uff0c\u6bd4\u5982push\u63a8\u9001\u3001\u8282\u65e5\u6d3b\u52a8\u3001\u4f18\u60e0\u5238\u7b49\u3002<\/p>\n\n\n\n

3. Retention\uff08\u63d0\u9ad8\u7559\u5b58\uff09\u3002\u6839\u636e\u5cb3\u5efa\u96c4\uff08\u300a\u6211\u4e0d\u662f\u4ea7\u54c1\u7ecf\u7406\u2014\u2014\u79fb\u52a8\u4e92\u8054\u7f51\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u4e0b\u7684\u7528\u6237\u589e\u957f\u300b.2019\uff09\uff0c\u201c\u4fdd\u7559\u4e00\u4e2a\u8001\u5ba2\u6237\u7684\u6210\u672c\u8981\u8fdc\u8fdc\u4f4e\u4e8e\u83b7\u53d6\u4e00\u4e2a\u65b0\u5ba2\u6237\u7684\u6210\u672c\u3002\u201d\u7531\u6b64\u53ef\u89c1\u7559\u5b58\u505a\u597d\uff0c\u662f\u591a\u4e48\u503c\u5f97\u505a\u7684\u4e00\u4ef6\u4e8b\u3002\u8fd9\u91cc\u9762\u5c31\u8981\u6e05\u695a\uff0c\u7559\u4f4f\u7528\u6237\u7684\u672c\u8d28\u662f\u4ec0\u4e48\uff1f\u662f\u7528\u6237\u4ef7\u503c\u3002\u6240\u4ee5\u4e00\u5b9a\u8981\u591a\u95ee\u95ee\u81ea\u5df1\u7684\u4ea7\u54c1\u5728\u7ed9\u7528\u6237\u63d0\u4f9b\u4ec0\u4e48\u4ef7\u503c\u3002\u56e0\u4e3a\u6211\u4eec\u89c1\u8fc7\u592a\u591a\u7684\uff0c\u5e72\u762a\u7684\u8fd0\u8425\u624b\u6bb5\u628a\u6211\u4eec\u62c9\u56de\u5230APP\u4e2d\uff0c\u4f46\u53c8\u53d1\u73b0\u6839\u672c\u65e0\u6cd5\u8f6c\u5316\u7684\u5c34\u5c2c\u60c5\u51b5\u3002<\/p>\n\n\n\n

4. Revenue\uff08\u589e\u52a0\u6536\u5165\uff09\u3002\u4e92\u8054\u7f51\u7684\u89c4\u6a21\u6548\u5e94\u548c0\u8fb9\u9645\u6210\u672c\u51b3\u5b9a\u4e86\u5927\u591a\u6570\u4e92\u8054\u7f51\u4ea7\u54c1\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5c31\u662f\u201c\u514d\u8d39\u201d\u3002\u8d44\u8baf\u514d\u8d39\uff0c\u4f46\u662f\u4f1a\u5458\u6536\u8d39\uff0c\u6e38\u620f\u514d\u8d39\uff0c\u4f46\u662f\u88c5\u5907\u6536\u8d39\u3002\u5927\u90e8\u5206\u7684\u4e92\u8054\u7f51\u4ea7\u54c1\uff0c\u90fd\u79bb\u4e0d\u5f00\u5e7f\u544a\u3001\u6e38\u620f\u3001\u7535\u5546\u3001\u589e\u503c\u670d\u52a1\u7b49\u51e0\u79cd\u4e3b\u8981\u7684\u8f6c\u5316\u65b9\u5f0f\u3002\u4f46\u540c\u65f6\u4e5f\u8981\u6ce8\u610f\u5230\uff0c\u514d\u8d39\u6a21\u5f0f\u7684\u7ade\u4e89\u65e9\u5df2\u767d\u70ed\u5316\u4e86\uff0c\u673a\u4f1a\u4e5f\u968f\u4e4b\u53d8\u5c0f\u3002<\/p>\n\n\n\n

5. Referral\uff08\u4f20\u64ad\u63a8\u8350\uff09\u3002\u589e\u957f\u9ed1\u5ba2\u7684\u6982\u5ff5\u4e2d\u6bd4\u8f83\u91cd\u89c6\u4f20\u64ad\uff0c\u529b\u6c42\u80fd\u627e\u5230\u4f4e\u6210\u672c\u3001\u75c5\u6bd2\u5f0f\u4f20\u64ad\u7684\u589e\u957f\u624b\u6bb5\u3002\u5f3a\u8c03\u7684\u662f\u7cbe\u51c6\u3001\u5feb\u901f\u548c\u8def\u5f84\u77ed\uff0c\u8fd9\u53ef\u80fd\u4e5f\u662f\u201cHacker\u201d\u7684\u7cbe\u9ad3\u6240\u5728\u5427\u3002<\/p>\n\n\n\n

\u5bf9\u4e8eAARRR\u7684\u6a21\u578b\uff0c\u4e5f\u6709\u8bb8\u591a\u4e0d\u540c\u7684\u770b\u6cd5\uff0c\u6bd4\u5982\u6709\u4eba\u5f3a\u8c03\uff08Thomas Petit\u3001Gabor Papp\uff09\u5e94\u8be5\u66f4\u91cd\u89c6\u7559\u5b58\uff0c\u56e0\u4e3a\u6ca1\u6709\u7559\u5b58\uff0c\u83b7\u5f97\u518d\u591a\u7684\u5ba2\u6237\u90fd\u662f\u65e0\u6548\u7684\uff0c\u4e8e\u662f\u6a21\u578b\u5c31\u53d8\u6210\u4e86RARRA\uff0c\u4ece\u800c\u628a\u7559\u5b58\u653e\u5230\u4e86\u7b2c\u4e00\u4f4d\u3002\u8fd9\u5bf9\u4e8e\u521b\u4e1a\u516c\u53f8\u5176\u5b9e\u662f\u5fc5\u987b\u7684\uff0c\u5728\u8003\u8651\u6210\u672c\u7684\u60c5\u51b5\u4e0b\uff0c\u5fc5\u987b\u8981\u5148\u628a\u7559\u5b58\u505a\u597d\uff0c\u624d\u6562\u53bb\u82b1\u94b1\u62c9\u65b0\uff0c\u5426\u5219\u7528\u6237\u8fd8\u662f\u4f1a\u6d41\u5931\u6389\u3002<\/p>\n\n\n\n

\u4ee5\u4e0a\u5c31\u662f\u5bf9\u589e\u957f\u9ed1\u5ba2\u548c\u589e\u957f\u4f53\u7cfb\u7684\u4ecb\u7ecd\uff0c\u8bb2\u8ff0\u7684\u662f\u201c\u662f\u4ec0\u4e48\u201d\u7684\u95ee\u9898\u3002\u4e0b\u4e00\u7bc7\u6211\u4eec\u5c06\u56f4\u7ed5\u201c\u600e\u4e48\u505a\u201d\u6765\u5c55\u5f00\uff0c\u5373\u589e\u957f\u7684\u5404\u4e2a\u4e1a\u52a1\u7ebf\u8be5\u5982\u4f55\u4e0b\u624b\uff0c\u8be5\u6ce8\u610f\u4ec0\u4e48\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u8fd9\u4e9b\u5e74\u201c\u589e\u957f\u201d\u7684\u6982\u5ff5\u88ab\u63d0\u7684\u8d8a\u6765\u8d8a\u591a\uff0c\u4e3b\u8981\u4e5f\u662f\u56e0\u4e3a\u5728\u6d41\u91cf\u7ea2\u5229\u65f6\u4ee3\uff0c\u9760\u8865\u8d34\u3001\u6d3b\u52a8\u5c31\u80fd\u4e0d\u65ad\u6536\u83b7\u65b0\u7528\u6237\uff0c\u4f46\u662f\u6700\u8fd1\u51e0\u5e74\uff0c\u6d41\u91cf\u4ef7\u683c\u8d8a\u6765\u8d8a\u8d35\uff0c\u4f20\u7edf\u7684\u8fd0\u8425\u624b\u6bb5\u6210\u672c\u9661\u589e\uff0c\u4e0d\u53ef\u6301\u7eed\u4e86\u3002\u4e8e\u662f\u201c\u589e\u957f\u201d\u7684\u6982\u2026<\/p>\n","protected":false},"author":2,"featured_media":42471,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[2673,40],"special":[],"class_list":["post-55646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-2673","tag-40","entry"],"views":38507,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/55646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=55646"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/55646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/42471"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=55646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=55646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=55646"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=55646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}