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decoding=\"async\" src=\"https:\/\/p1.itc.cn\/q_70\/images03\/20211228\/93bf86eb829442179099df2913064184.jpeg\" \/><\/p>\n<p><strong>\u8d8b\u52bf\u4e94\u3001A\/B test\u548c\u7528\u6237\u5171\u521b\u63a8\u52a8\u751f\u4ea7\u6a21\u5f0f\u5347\u7ea7<\/strong><\/p>\n<p>\u901a\u8fc7\u300a\u62a5\u544a\u300b\u5206\u6790\uff0c<strong>\u65b0\u6d88\u8d39\u54c1\u724c\u5728\u4ea7\u54c1\u7684\u7814\u53d1\u7b56\u7565\u4e0a\u4e5f\u4e0e\u4f20\u7edf\u6d88\u8d39\u54c1\u724c\u5448\u73b0\u51fa\u660e\u663e\u7684\u4e0d\u540c\u3002<\/strong>\u4e00\u65b9\u9762\uff0c\u65b0\u6d88\u8d39\u54c1\u724c\u901a\u5e38\u5229\u7528A\/B test\u7684\u65b9\u5f0f\u8fdb\u884c\u5feb\u901f\u7684\u4ea7\u54c1\u8fed\u4ee3\u6d4b\u8bd5\uff0c\u800c\u53e6\u4e00\u65b9\u9762\uff0c\u4ea7\u54c1\u7814\u53d1\u7684\u521b\u610f\u7075\u611f\u5f80\u5f80\u4e5f\u6765\u81ea\u4e8e\u7528\u6237\u53caKOL\u7684\u5171\u521b\uff0c\u8fd9\u6837\u65b0\u6d88\u8d39\u54c1\u724c\u4fbf\u62e5\u6709\u4e86\u66f4\u9ad8\u7684\u4ea7\u54c1\u8fed\u4ee3\u6548\u7387\uff0c\u5e76\u4fc3\u8fdb\u7528\u6237\u5bf9\u4ea7\u54c1\u7684\u5fe0\u8bda\u5ea6\u53ca\u6d88\u8d39\u7c98\u6027\u3002<\/p>\n<p><strong>\u8d8b\u52bf\u516d\u3001C2M+DTC\u5b9e\u73b0\u65b0\u6d88\u8d39\u4f9b\u5e94\u94fe\u5347\u7ea7<\/strong><\/p>\n<p>\u4ece\u4ea7\u4e1a\u53d1\u5c55\u7684\u89d2\u5ea6\u770b\uff0c\u63a8\u52a8\u65b0\u6d88\u8d39\u4ea7\u54c1\u5347\u7ea7\u8fed\u4ee3\u7684\u80cc\u540e\uff0c\u5176\u5b9e\u662f\u65b0\u6d88\u8d39\u54c1\u724c\u4f9b\u5e94\u94fe\u7684\u6a21\u5f0f\u521b\u65b0\u3002\u5728\u4f20\u7edf\u7684\u4ea7\u54c1\u7814\u53d1\u6a21\u5f0f\u4e0b\uff0c\u5f80\u5f80\u662f\u901a\u8fc7\u7528\u6237\u8c03\u7814\u3001\u6280\u672f\u7a81\u7834\uff0c\u6765\u63a8\u52a8\u65b0\u54c1\u7684\u7814\u53d1\u3001\u53d1\u552e\uff0c\u4f46\u8fd9\u79cd\u6a21\u5f0f\u663e\u7136\u5468\u671f\u8f83\u957f\uff0c\u96be\u4ee5\u9002\u914d\u5f53\u4e0b\u7528\u6237\u9700\u6c42\u7684\u5feb\u901f\u53d8\u5316\u3002<\/p>\n<p>\u5728\u300a\u62a5\u544a\u300b\u4e2d\uff0c\u5fae\u64ad\u6613\u53d1\u73b0<strong>\u4e2d\u56fd\u65b0\u6d88\u8d39\u54c1\u724c\u4f9b\u5e94\u94fe\u6a21\u5f0f\u4e3b\u8981\u6709C2M\u548cDTC\u4e24\u79cd\uff0c\u5e76\u4e14\u4e24\u79cd\u6a21\u5f0f\u53ef\u4ee5\u540c\u65f6\u88ab\u54c1\u724c\u91c7\u7528\u3002<\/strong>C2M\u4fbf\u662f\u6307\u901a\u8fc7\u7528\u6237\u4e0b\u5355\u6309\u9700\u751f\u4ea7\uff0c\u642d\u914d\u67d4\u6027\u4f9b\u5e94\u94fe\u751a\u81f3\u80fd\u591f\u5b9e\u73b0\u53cd\u5411\u4ea7\u54c1\u5b9a\u5236\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u4e2a\u6027\u5316\u9700\u6c42\u7684\u540c\u65f6\uff0c\u4e5f\u51cf\u8f7b\u4f01\u4e1a\u7684\u5e93\u5b58\u538b\u529b\uff1bDTC\u5219\u662f\u6307\u54c1\u724c\u76f4\u8fde\u7528\u6237\u9500\u552e\uff0c\u8fd9\u6837\u53ef\u4ee5\u8ba9\u54c1\u724c\u4e0e\u7528\u6237\u6df1\u5ea6\u94fe\u63a5\uff0c\u5e76\u964d\u4f4e\u4e2d\u95f4\u6d41\u901a\u73af\u8282\u7684\u8425\u9500\u6210\u672c\uff0c\u4e3b\u8981\u65b9\u5f0f\u6709\u81ea\u8425\u7535\u5546\u3001\u79c1\u57df\u8fd0\u8425\u7b49\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/p8.itc.cn\/q_70\/images03\/20211228\/77d8e85fea844c6e901c9e1b529bb46e.jpeg\" 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decoding=\"async\" src=\"https:\/\/p9.itc.cn\/q_70\/images03\/20211228\/3f69ceee4c6c4bd68b45b24117013d76.jpeg\" 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src=\"https:\/\/p9.itc.cn\/q_70\/images03\/20211228\/643c8a13307c488e9324c4069115dece.jpeg\" \/><\/p>\n<p><strong>\u8d8b\u52bf\u516b\u3001KOL\u6295\u653e\u91cf\u7ea7\u4e0e\u7535\u5546\u9500\u552e\u9ad8\u5ea6\u6b63\u76f8\u5173<\/strong><\/p>\n<p>\u5728\u300a\u62a5\u544a\u300b\u4e2d\uff0c\u5fae\u64ad\u6613\u901a\u8fc7\u7814\u7a7630\u4e2a\u65b0\u6d88\u8d39\u54c1\u724c\u7684\u793e\u5a92\u6295\u653e\u6570\u91cf\u3001\u91d1\u989d\u4ee5\u53ca\u7535\u5546\u5e73\u53f0\u7684\u54c1\u724c\u4ea7\u54c1\u9500\u552e\u91cf\u3001\u9500\u552e\u989d\u4e4b\u95f4\u7684\u5173\u7cfb\u53d1\u73b0\uff1a<strong>\u4f34\u968f\u793e\u5a92\u6295\u653e\u7684\u589e\u52a0\uff0c\u7535\u5546\u7684\u8f6c\u5316\u6548\u679c\u6574\u4f53\u4e0a\u4e5f\u4f1a\u968f\u4e4b\u589e\u52a0\uff0c\u4ece\u4fa7\u9762\u5370\u8bc1\u793e\u5a92\u7684\u6295\u653e\u5bf9\u7535\u5546\u7684\u8f6c\u5316\u5177\u6709\u4fc3\u8fdb\u548c\u63a8\u52a8\u4f5c\u7528\u3002<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/p2.itc.cn\/q_70\/images03\/20211228\/bac71d1b786e4e85a7f1bae8157fec08.jpeg\" \/><\/p>\n<p>\u800c\u4e14\u4ece\u5177\u4f53\u7684\u6848\u4f8b\u6570\u636e\u60c5\u51b5\u6765\u770b\uff0c\u9664\u4e86618\u3001\u53cc\u5341\u4e00\u7b49\u91cd\u5927\u8425\u9500\u8282\u70b9\u5916\uff0cKOL\u6295\u653e\u7684\u6548\u679c\u80fd\u591f\u76f4\u63a5\u5728\u5f53\u6708\u7684\u7535\u5546\u8f6c\u5316\u6570\u636e\u4e2d\u53cd\u9988\u51fa\u6765\uff0c\u5448\u73b0\u540c\u6708\u540c\u9891\u7684\u73b0\u8c61\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/p2.itc.cn\/q_70\/images03\/20211228\/bc5bcd58644044b7923b46c42610f9df.jpeg\" 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decoding=\"async\" src=\"https:\/\/p8.itc.cn\/q_70\/images03\/20211228\/c8d81b533d5f443ca7528f6e7c898c98.jpeg\" 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