{"id":54685,"date":"2021-12-29T12:07:00","date_gmt":"2021-12-29T04:07:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=54685"},"modified":"2021-12-29T12:07:05","modified_gmt":"2021-12-29T04:07:05","slug":"%e5%a6%82%e4%bd%95%e5%81%9a%e5%a5%bd%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f%e4%bb%b7%e5%80%bc%e5%88%86%e6%9e%90%ef%bc%88ltv%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/54685.html","title":{"rendered":"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09"},"content":{"rendered":"\n<p>\u90a3\u4e48\u4ec0\u4e48\u662f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f\" title=\"\u7528\u6237\u751f\u547d\u5468\u671f\" target=\"_blank\">\u7528\u6237\u751f\u547d\u5468\u671f<\/a><\/span>\u4ef7\u503c\u5462\uff1f<\/p>\n\n\n\n<p>\u5148\u6765\u7ed9\u5927\u5bb6\u4e3e\u4e2a\u4f8b\u5b50\uff0cxx\u516c\u53f8\u5f00\u53d1\u4e86\u4e00\u6b3eapp\uff0c\u6295\u94b1\u8fdb\u884c\u8425\u9500\u6d3b\u52a8\uff0c12\u67082\u65e5\u65b0\u589e\u4e86100\u4e2a\u4eba\u8bbf\u95ee\uff0c12\u67083\u65e5\u7684\u65f6\u5019\u8fd9100\u4e2a\u4eba\u8fd8\u670990\u4e2a\u4eba\u8bbf\u95ee\uff0c12\u67084\u65e5\u7684\u65f6\u5019\u8fd9100\u4e2a\u4eba\u8fd8\u670970\u4e2a\u4eba\u8bbf\u95ee&#8230;&#8230;\u4e5f\u5c31\u662f\u8bf4\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u7559\u4e0b\u6765\u7ee7\u7eed\u8bbf\u95ee\u7684\u7528\u6237\u6570\u5728\u51cf\u5c11\uff0c\u600e\u4e48\u8bc4\u4f30\u8fd9100\u4e2a\u4eba\u7ed9\u4ea7\u54c1\u5e26\u6765\u4e86\u591a\u5927\u7684\u4ef7\u503c\u5462\uff1f<\/p>\n\n\n\n<p>\u8fd9\u5c31\u7528\u5230\u4e86\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503cLTV\u6307\u6807\u3002<\/p>\n\n\n\n<p><strong>\u76ee\u5f55<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>1. \u4ec0\u4e48\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09<\/li><li>2. LTV\u7684\u5e94\u7528\u573a\u666f<\/li><li>3. LTV\u4e0eCAC\u534f\u540c\u5206\u6790<\/li><li>4. LTV\u8ba1\u7b97\u516c\u5f0f\u62c6\u89e3<\/li><li>5. \u8ba1\u7b97\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503cLTV\u5b9e\u6218\u6848\u4f8b<\/li><\/ol>\n\n\n\n<p><strong>01<\/strong><\/p>\n\n\n\n<p><strong>\u4ec0\u4e48\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08LTV\uff09<\/strong><\/p>\n\n\n\n<p>LTV\uff08\u5168\u79f0\u4e3aLife Time Value\uff09\u5373\u7528\u6237\u751f\u547d\u5468\u671f\u603b\u4ef7\u503c\uff0c\u7528\u4e8e\u8861\u91cf\u7528\u6237\u5bf9\u4ea7\u54c1\u4ea7\u751f\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u8981\u4fdd\u8bc1\u4ea7\u54c1\u4e0d\u4e8f\u635f\uff0c\u5c31\u9700\u8981\u4fdd\u8bc1\u7528\u6237\u5728\u6574\u4e2a\u751f\u547d\u5468\u671f\u4e2d\u7ed9\u4ea7\u54c1\u5e26\u6765\u7684\u4ef7\u503c\u5927\u4e8e\u83b7\u53d6\u7528\u6237\u6240\u8017\u8d39\u7684\u6210\u672c\uff0c\u5373LTV&gt;CAC\uff08CAC\u4e3a\u83b7\u5f97\u5355\u4e2a\u5ba2\u6237\u7684\u5e73\u5747\u8d39\u7528\uff09\u3002<\/p>\n\n\n\n<p>\u83b7\u5ba2\u6210\u672c\u4f4e\u5e76\u4e0d\u4ee3\u8868\u7528\u6237\u5c31\u80fd\u7ed9\u4ea7\u54c1\u5e26\u6765\u6b63\u5411\u7684\u4ef7\u503c\uff0c\u83b7\u5ba2\u6210\u672c\u9ad8\u4e5f\u4e0d\u4ee3\u8868\u5c31\u4e0d\u80fd\u4e3a\u4ea7\u54c1\u5e26\u6765\u6b63\u5411\u7684\u4ef7\u503c\u3002\u8fd9\u5c31\u9700\u8981\u91c7\u53d6LTV\u6765\u8bc4\u4f30\u7528\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u3002<\/p>\n\n\n\n<p>\u4ee5\u83b7\u5ba2\u4e3a\u4f8b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/9df6afde52ea41ce9ad55e4de4a52dbb.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>\u4ece\u6210\u672c\u6765\u770b\uff0cA\u6e20\u9053\u7684\u83b7\u5ba2\u6210\u672c\u4f4e\uff0c\u4f46\u662f\u4eceLTV\u6765\u770b\uff0cB\u6e20\u9053\u7684LTV\u66f4\u9ad8\uff0c\u4e14\u6263\u9664\u6210\u672c\u4e4b\u540e\u76c8\u5229\u4e5f\u66f4\u9ad8\uff0c\u56e0\u6b64\u91c7\u53d6B\u6e20\u9053\u4f5c\u4e3a\u9996\u9009\u83b7\u5ba2\u6e20\u9053\u6548\u679c\u66f4\u597d\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u662f\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503cLTV\u7684\u4f5c\u7528\u3002<\/p>\n\n\n\n<p><strong>02<\/strong><\/p>\n\n\n\n<p><strong>LTV\u7684\u5e94\u7528\u573a\u666f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/be968cc6ee624efca173223580b1c61a.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li>\u573a\u666f\u4e00\uff1a\u901a\u8fc7\u4e0d\u540c\u6e20\u9053\u4e2d\u7684\u6d3b\u8dc3\u7528\u6237\u7684\u7528\u6237\u4ef7\u503c\uff0c\u8bc4\u4f30\u4e0d\u540c\u6e20\u9053\u7684\u672a\u6765\u4ef7\u503c\uff0c\u786e\u8ba4\u662f\u5426\u9700\u8981\u8c03\u6574\u6e20\u9053\uff0c\u8f85\u52a9\u5e7f\u544a\u6295\u653e\u51b3\u7b56\u3002<\/li><li>\u573a\u666f\u4e8c\uff1a\u901a\u8fc7\u5bf9\u6bd4\u4ea7\u54c1\u5728\u4e0d\u540c\u57ce\u5e02\u4e2d\u7684LTV\uff0c\u8bc4\u4f30\u8be5\u4ea7\u54c1\u5728\u4e0d\u540c\u57ce\u5e02\u7684\u672a\u6765\u8f6c\u5316\u4ef7\u503c\uff0c\u786e\u8ba4\u672a\u6765\u62d3\u5c55\u65b9\u5411\u66f4\u96c6\u4e2d\u4e8e\u54ea\u4e2a\u57ce\u5e02\u8f83\u597d\u3002<\/li><li>\u573a\u666f\u4e09\uff1a\u901a\u8fc7LTV\u8bc4\u4f30\u83b7\u5ba2\u6210\u672c\u7684\u6700\u9ad8\u9608\u503c\uff0c\u83b7\u5ba2\u6210\u672c\u4e0d\u53ef\u8d85\u8fc7LTV\uff0c\u4e89\u53d6\u505a\u5230\u6210\u672c\u53ef\u63a7\u3002<\/li><li>\u573a\u666f\u56db\uff1a\u4ea7\u54c1\u529f\u80fd\u8fed\u4ee3\u524d\u540e\u7684\u7528\u6237\u4ef7\u503c\u7684\u5bf9\u6bd4\uff0c\u8bc4\u4f30\u529f\u80fd\u7684\u53d8\u5316\u662f\u5426\u4f1a\u51cf\u5c11\u6709\u4ef7\u503c\u7684\u7528\u6237\uff0c\u9a71\u52a8\u4ea7\u54c1\u8fdb\u6b65\uff0c\u63d0\u5347\u4ea7\u54c1\u4f53\u9a8c\u3002<\/li><li>\u573a\u666f\u4e94\uff1a\u8fd0\u8425\u6d3b\u52a8\u4e3e\u529e\u524d\u540eltv\u7684\u5bf9\u6bd4\uff0c\u5224\u65ad\u8fd0\u8425\u6d3b\u52a8\u662f\u5426\u4f1a\u5e26\u6765\u66f4\u5927\u7684\u7528\u6237\u4ef7\u503c\u3002<\/li><li>\u573a\u666f\u516d\uff1a\u5bf9\u4e0d\u540c\u7684\u4e1a\u52a1\u9879\u76ee\u8fdb\u884c\u7528\u6237\u4ef7\u503c\u5bf9\u6bd4\uff0c\u786e\u8ba4\u54ea\u4e2a\u66f4\u5177\u5907\u5546\u4e1a\u53d8\u73b0\u80fd\u529b\uff0c\u4ee5\u4fbf\u53ca\u65f6\u8c03\u6574\u91cd\u70b9\u8fd0\u8425\u65b9\u5411\u3002<\/li><li>\u573a\u666f\u4e03\uff1a\u9884\u6d4b\u56de\u672c\u5468\u671f\uff0c\u53ef\u4ee5\u901a\u8fc7\u9884\u6d4b\u7684LTV\u4ee5\u53ca\u5df2\u77e5\u7684CAC\uff0c\u9884\u4f30\u56de\u672c\u5468\u671f\u3002\u5018\u82e5\u9884\u4f30\u7684\u56de\u672c\u5468\u671f\u8f83\u957f\uff0c\u53ef\u4fc3\u4f7f\u9879\u76ee\u8d1f\u8d23\u4eba\u53ef\u53ca\u65f6\u8c03\u6574\u4e1a\u52a1\u7b56\u7565\u3002<\/li><li>\u573a\u666f\u516d:&nbsp;<strong>&#8230;&#8230;<\/strong><\/li><\/ul>\n\n\n\n<p><strong>03<\/strong><\/p>\n\n\n\n<p><strong>LTV\u4e0eCAC\u534f\u540c\u5206\u6790<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/52425eda741e4069b099895dfc5d1ef3.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>LTV\uff1a\u524d\u9762\u5df2\u7ecf\u63d0\u5230\u6307\u7684\u662f\u83b7\u5f97\u5355\u4e2a\u5ba2\u6237\u7684\u5e73\u5747\u6536\u76ca\u3002<\/p>\n\n\n\n<p>CAC\uff1a\u6307\u7684\u662f\u83b7\u5f97\u5355\u4e2a\u5ba2\u6237\u7684\u5e73\u5747\u8d39\u7528\uff0c\u6bd4\u5982\u5305\u62ec\u63a8\u5e7f\u6e20\u9053\u8d39\u7528\u3001\u9500\u552e\u8d39\u7528\u3001\u8fd0\u8425\u7684\u4eba\u529b\u6210\u672c\u3001\u5e02\u573a\u7684\u4eba\u529b\u6210\u672c\u3001\u8425\u9500\u5de5\u5177\u8d39\u7528\u7b49\uff0c\u5b9e\u9645\u60c5\u51b5\u6839\u636e\u516c\u53f8\u5177\u4f53\u9700\u6c42\u6765\u8ba1\u7b97\u3002<\/p>\n\n\n\n<p>\u2460 \u5f53LTV\/CAC&lt;1\u65f6\uff0c\u8bf4\u660e\u7528\u6237\u83b7\u53d6\u8d8a\u591a\uff0c\u4e8f\u635f\u8d8a\u4e25\u91cd\uff0c\u5546\u4e1a\u53d8\u73b0\u5931\u8d25\uff0c\u7f3a\u4e4f\u660e\u786e\u7684\u53d8\u73b0\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p>\u2461 \u5f531 &lt; LTV\/CAC &lt; 3\u65f6\uff0c\u8bf4\u660e\u4ea7\u54c1\u662f\u6709\u660e\u786e\u7684\u53d8\u73b0\u65b9\u5f0f\u7684\uff0c\u83b7\u5ba2\u53ef\u4ee5\u83b7\u5f97\u6b63\u5411\u6536\u76ca\uff0c\u5b58\u5728\u4e00\u5b9a\u7684\u53d1\u5c55\u7a7a\u95f4\uff0c\u4f46\u6536\u76ca\u4e0e\u6210\u672c\u7684\u8f6c\u5316\u7387\u8f83\u4f4e\u3002<\/p>\n\n\n\n<p>\u2462 \u5f53LTV\/CAC = 3\u65f6\uff0c\u53ef\u4ee5\u5224\u65ad\u8be5\u4ea7\u54c1\u7684\u53d1\u5c55\u6f5c\u529b\u8f83\u5927\uff0c\u6a21\u5f0f\u66f4\u5bb9\u6613\u88ab\u8ba4\u53ef\u3002<\/p>\n\n\n\n<p>\u2463 \u5f53LTV\/CAC&gt;3\u65f6\uff0c\u8bf4\u660e\u5e02\u573a\u62d3\u5c55\u592a\u4fdd\u5b88\uff0c\u4e3a\u4e86\u4fdd\u6301\u8be5\u8f6c\u5316\u7387\uff0c\u8fc7\u4e8e\u4e25\u63a7\u83b7\u5ba2\u6210\u672c\uff0c\u4e0d\u5229\u4e8e\u5f00\u62d3\u5e02\u573a\uff0c\u5e94\u8be5\u52a0\u5927\u6295\u5165\u3002<\/p>\n\n\n\n<p><strong>04<\/strong><\/p>\n\n\n\n<p><strong>LTV\u516c\u5f0f\u7406\u89e3<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/9cf6ed1d1c634b45babd4297ccce4962.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>LTV=LT*ARPU<\/p>\n\n\n\n<p>\u5373:\u7528\u6237\u7684\u5e73\u5747\u751f\u547d\u5468\u671f*\u5355\u4e2a\u7528\u6237\u7684\u5e73\u5747\u6536\u76ca<\/p>\n\n\n\n<p>\u5176\u4e2d\uff1a<\/p>\n\n\n\n<p>\uff081\uff09\u5173\u4e8eLT\u7684\u7406\u89e3<\/p>\n\n\n\n<p>LT\uff1a\u7528\u6237\u7684\u5e73\u5747\u751f\u547d\u5468\u671f\uff08\u6ce8\u610f\u4e0d\u540c\u4e8eLTV\uff0c\u6bd4LTV\u5c11\u4e2a\u201c\u4ef7\u503c\u201d\u4e8c\u5b57\uff0c\u4e24\u8005\u5355\u4f4d\u4e0d\u540c\uff09\uff0c\u662f\u7528\u6237\u9996\u6b21\u8bbf\u95ee\u81f3\u672b\u6b21\u8bbf\u95ee\u671f\u95f4\u7684\u6d3b\u8dc3\u5929\u6570\u3002\u6bd4\u5982LTn\u5c31\u4ee3\u8868\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u662fn\u5929\uff0c\u5176\u5b9e\u5c31\u662f\u6d3b\u8dc3n\u5929\u3002\u6240\u4ee5\uff0cLT\u8003\u8651\u7684\u53ea\u662f\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>LTn\n=1+\u6b21\u65e5\u7559\u5b58\u7387+3\u65e5\u7559\u5b58\u7387+...+n\u65e5\u7559\u5b58\u7387<\/code><\/pre>\n\n\n\n<p>\u53f0\u4e0a\u5df2\u7ecf\u67094.8k\u7684\u9605\u8bfb\u91cf\u4e86\uff0c\u81ea\u6211\u611f\u89c9\u8bb2\u7684\u8fd8\u7b97\u660e\u767d\uff0c\u6b22\u8fce\u5927\u5bb6\u53c2\u8003\u770b\u770b\u54c8\uff5e<\/p>\n\n\n\n<p>\u90a3\u4e48\u95ee\u9898\u6765\u4e86\uff0cLT\u4e3a\u4ec0\u4e48\u7b49\u4e8e\u7559\u5b58\u7387\u4e4b\u548c\u5462\uff1f<\/p>\n\n\n\n<p>\u54b1\u4eec\u5148\u5c06\u4ee5\u4e0b\u516c\u5f0f\u505a\u4e2a\u8f6c\u6362:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>LT\n=1+\u6b21\u65e5\u7559\u5b58\u7387+3\u65e5\u7559\u5b58\u7387+...+n\u65e5\u7559\u5b58\u7387\n=\uff08\u65b0\u7528\u6237+\u6b21\u65e5\u7559\u5b58\u7528\u6237+3\u65e5\u7559\u5b58\u7528\u6237+...\uff09\/\u65b0\u7528\u6237<\/code><\/pre>\n\n\n\n<p>\u7136\u540e\u56de\u5230\u201c\u524d\u8a00\u201d\u4e2d\u4e3e\u7684\u4f8b\u5b50\uff0c\u8be5\u4ea7\u54c1\u5728\u572812\u67082\u65e5\u65b0\u589e\u4e86100\u4e2a\u4eba\u8bbf\u95ee\uff0c\u6781\u7aef\u70b9\uff0c12\u67083\u65e5\u7684\u65f6\u5019\u8fd9100\u4e2a\u4eba\u5168\u90e8\u53c8\u8bbf\u95ee\u4e86\uff0c12\u67084\u65e5\u8fd9100\u4e2a\u4eba\u5168\u90e8\u518d\u6b21\u8bbf\u95ee\u4e86\uff0c\u90a3\u4e48\u8fd9100\u4e2a\u4eba\u5e73\u5747\u6bcf\u4e2a\u4eba\u8bbf\u95ee\u7684\u5929\u6570\u4e3a:<\/p>\n\n\n\n<p>\uff08100+100+100\uff09\/100=3\u5929\uff0c\u5373\u5e73\u5747\u6bcf\u4e2a\u4eba\u8bbf\u95ee\u4e863\u5929\uff0c\u8fd9\u4e2a3\u5c31\u662f\u7528\u6237\u751f\u547d\u5468\u671fLT\u3002<\/p>\n\n\n\n<p>\u5c06\u4ee5\u4e0a\u6781\u7aef\u7684\u8bbf\u95ee\u7559\u5b58\u6570\u636e\u6362\u6210\u6b63\u5e38\u7684\u7559\u5b58\u6570\u636e\uff0c12\u67082\u65e5\u65b0\u589e\u4e86100\u4e2a\u4eba\u8bbf\u95ee\uff0c12\u67083\u65e5\u7684\u65f6\u5019\u8fd9100\u4e2a\u4eba\u4e2d\u8fd8\u670990\u4e2a\u4eba\u8bbf\u95ee\uff0c12\u67084\u65e5\u7684\u65f6\u5019\u8fd9100\u4e2a\u4eba\u4e2d\u8fd8\u670970\u4e2a\u4eba\u8bbf\u95ee\uff0c\u90a3\u4e48\u7528\u6237\u751f\u547d\u5468\u671f\u5c31\u662f\uff08100+90+70\uff09\/100=2.6\u5929\uff0c\u5176\u5b9e\u4e5f\u662f1+90\/100+70\/100=1+\u6b21\u65e5\u7559\u5b58\u7387+3\u65e5\u7559\u5b58\u7387=2.6\u5929\u3002<\/p>\n\n\n\n<p>\u8fd9\u5c31\u5f88\u597d\u7406\u89e3\u4e86\u7528\u6237\u751f\u547d\u5468\u671fLT\u4e3a\u4ec0\u4e48\u662f\u7559\u5b58\u7387\u4e4b\u548c\u4e86\u5427\uff1f<\/p>\n\n\n\n<p>\uff082\uff09\u5173\u4e8eARPU\u7684\u7406\u89e3<\/p>\n\n\n\n<p>ARPU\uff1a\u6bcf\u7528\u6237\u5e73\u5747\u6536\u76ca\uff0c\u4e00\u822c\u91c7\u53d6\u65e5\u5747\u503c\u5373\u53ef\uff0c\u5373\u67d0\u671f\u95f4\u5185\u70b9\u603b\u6536\u5165\/\u8be5\u671f\u95f4\u5185\u7684\u7528\u6237\u6570\uff0c\u8fd9\u4e2a\u7528\u6237\u53ef\u4ee5\u662f\u4ed8\u8d39\u7528\u6237\uff0c\u53ef\u4ee5\u662f\u6d3b\u8dc3\u7528\u6237\u7b49\u3002<\/p>\n\n\n\n<p><strong>05<\/strong><\/p>\n\n\n\n<p><strong>\u8ba1\u7b97\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5b9e\u6218\u6848\u4f8b<\/strong><\/p>\n\n\n\n<p>\u4e0b\u56fe\u662f\u4e00\u5f20\u7559\u5b58\u7387\u56fe<\/p>\n\n\n\n<p>\u4ee52021.12.01\u2014\u20142021.12.07\u4e4b\u95f4\u7684\u4e03\u5929\u7559\u5b58\u7387\u6765\u9884\u4f3014\u65e5\u7559\u5b58\u300130\u65e5\u7559\u5b58\u7b49\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/ce2ccfe415d64df0bd1aa412943a8214.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>\u5148\u5c06\u9ec4\u8272\u90e8\u5206\u7684\u4e03\u5929\u7684\u7559\u5b58\u7387\u53d6\u5747\u503c\uff0c\u5f97\u5230\u56fe\u4e0a\u6700\u4e0b\u65b9\u7684\u7559\u5b58\u5e73\u5747\u503c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b39675895c3442388b0b6fc87c0dc4a7.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>\u7136\u540e\u6309\u7167\u7559\u5b58\u7387\u7684\u5747\u503c\u505a\u62df\u5408\uff0c\u62df\u5408\u540e\u7684\u7ed3\u679c\u5982\u4e0b\u56fe\u6240\u793a\u3002<\/p>\n\n\n\n<p>\u9009\u62e9\u5e42\u51fd\u6570\u62df\u5408\uff0c\u56e0\u4e3a\u5e42\u51fd\u6570\u62df\u5408\u7684R\u65b9\u63a5\u8fd1\u4e8e1\uff0c\u62df\u5408\u6548\u679c\u8f83\u597d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/0701ba3eaf8a469696c26a260cbb20a2.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>\u5219LT14=100%+51%+53%+37%+32%+29%+29%+25%+23%+22%+20%+19%+18%+17%<\/p>\n\n\n\n<p>=4.75\u5929<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/289c48a389d04ac9b34560269c771288.jpg\" alt=\"\u5982\u4f55\u505a\u597d\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790\uff08LTV\uff09\"\/><\/figure>\n\n\n\n<p>LT\u5df2\u7ecf\u7b97\u51fa\u6765\u4e86\uff0c\u90a3\u4e48\u4e0b\u4e00\u6b65\u5c31\u662f\u8ba1\u7b97ARPU\u4e86\u3002ARPU\u503c\u76f4\u63a5\u53d6\u65e5\u5747\u503c\u5c31\u53ef\u4ee5\u4e86\uff0c\u5047\u5982ARPU\u65e5\u5747\u503c\u662f\uffe560\uff0c\u5219LTV=4.75*12=285<\/p>\n\n\n\n<p>\u5373\u7528\u623714\u5929\u7684\u5e73\u5747\u751f\u547d\u5468\u671f\u662f4.75\u5929\uff0c\u7528\u6237\u5728\u8be5\u751f\u547d\u5468\u671f\u5185\u80fd\u5e26\u6765\u7684\u603b\u4ef7\u503c\u4e3a\uffe5285<\/p>\n\n\n\n<p>\u5ef6\u4f38\u4e0b\uff0c\u5982\u679c\u60f3\u77e5\u9053\u82b1\u8d39\u5728\u8fd9\u6279\u7528\u6237\u8eab\u4e0a\u7684\u6210\u672c\u9700\u8981\u591a\u4e45\u624d\u53ef\u4ee5\u56de\u672c\uff0c\u600e\u4e48\u8ba1\u7b97\u5462\uff1f\u8fd9\u5c31\u6d89\u53ca\u5230\u4e86\u56de\u672c\u5468\u671f\u9884\u4f30\u3002<\/p>\n\n\n\n<p>\u6bd4\u5982\u5728\u524d\u9762\u5df2\u7ecf\u9884\u4f30\u4e86LTV14\u4e3a\uffe5285\uff0c\u5047\u5982\u5df2\u77e5\u8be5\u6e20\u9053\u7684CAC\u662f\uffe530\uff0c<\/p>\n\n\n\n<p>\u5219\u9884\u4f30\u7684\u56de\u672c\u5468\u671f\u662f=285\/30=9.5\u5929<\/p>\n\n\n\n<p>\u5373\u6295\u5165\u5728\u8be5\u7fa4\u7528\u6237\u8eab\u4e0a\u7684\u6210\u672c\u9700\u89819.5\u5929\u65b9\u53ef\u56de\u672c\u3002<\/p>\n\n\n\n<p><strong>06<\/strong><\/p>\n\n\n\n<p><strong>\u7ed3\u8bed<\/strong><\/p>\n\n\n\n<p>\u6b64\u5916\uff0c\u867d\u7136\u6211\u73b0\u5728\u5df2\u7ecf\u4ece\u6570\u636e\u5206\u6790\u5e08\u8f6c\u6210\u4e86\u6570\u636e\u4ea7\u54c1\u7ecf\u7406\uff0c\u4f46\u6570\u636e\u5206\u6790\u601d\u7ef4\u662f\u5f53\u4eca\u5927\u6570\u636e\u65f6\u4ee3\u4e0d\u53ef\u6216\u7f3a\u7684\uff0c\u4f9d\u65e7\u9700\u8981\u7ee7\u7eed\u8bad\u7ec3\u548c\u5b66\u4e60\u4e0b\u53bb\uff0c\u597d\u6bd4\u8fd9\u7bc7\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u7684\u7814\u7a76\uff0c\u4e0d\u7ba1\u5bf9\u6570\u636e\u5206\u6790\u8fd8\u662f\u5bf9\u4ea7\u54c1\u7ecf\u7406\u6765\u8bf4\uff0c\u63a2\u7d22\u7528\u6237\u6c38\u8fdc\u662f\u4e00\u4e2a\u79ef\u6781\u7684\u8bdd\u9898\uff0c\u5bf9\u6570\u636e\u5206\u6790\u4ee5\u53ca\u4ea7\u54c1\u8fd0\u8425\u7684\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\u3002<\/p>\n\n\n\n<p>\u4f5c\u8005\uff1aJanie 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