{"id":54091,"date":"2021-12-23T12:12:14","date_gmt":"2021-12-23T04:12:14","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=54091"},"modified":"2021-12-23T12:12:16","modified_gmt":"2021-12-23T04:12:16","slug":"pmm%e6%98%af%e4%bf%9d%e6%8c%81%e4%ba%a7%e5%93%81%e7%95%85%e9%94%80%e7%9a%84%e7%bb%88%e6%9e%81%e6%b3%95%e5%ae%9d","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/54091.html","title":{"rendered":"&#8220;PMM&#8221;\u662f\u4fdd\u6301\u4ea7\u54c1\u7545\u9500\u7684\u7ec8\u6781\u6cd5\u5b9d"},"content":{"rendered":"\n<p>\u65e5\u672c\u6587\u6848\u5199\u4f5c\u5927\u5e08\u7b2c\u4e00\u4eba\u795e\u7530\u660c\u5178\u6240\u8457\u7684\u300a\u6587\u6848\u6280\u672f\u5927\u5168\u300b\u4e00\u4e66\uff0c\u4e0e\u4e4b\u4e00\u8d77\u7684\u5408\u8457\u8005\u8863\u7530\u987a\u4e00\u662f\u4e00\u5bb6\u5927\u578b\u94a2\u94c1\u5236\u9020\u5546\u7684\u7ecf\u7406\u3002\u4ed6\u6709\u4e00\u4e2a\u60a3\u8111\u762b\u7684\u5b69\u5b50\uff0c\u540e\u6765\u5176\u6240\u5728\u516c\u53f8\u7a81\u7136\u88ab\u5408\u5e76\uff0c\u5bf9\u770b\u4e0d\u6e05\u672a\u6765\u7684\u832b\u7136\u4e0d\u63aa\uff0c\u8ba9\u4ed6\u8d85\u8d8a\u9ed1\u6697\u7684\u6b63\u662fCopywriting\uff08\u6587\u6848\u5199\u4f5c\uff09\u3002\u8863\u7530\u8bf4\uff0c&#8221;\u6587\u6848\u4e0d\u4ec5\u5bf9\u4e13\u4e1a\u4ece\u4e1a\u8005\u6709\u7528\uff0c\u5bf9\u666e\u901a\u4eba\u800c\u8a00\u4e5f\u662f\u5341\u5206\u91cd\u8981\u4e14\u662f\u5fc5\u987b\u638c\u63e1\u7684\u6280\u80fd\u3002\u201d\u5177\u4f53\u8bf7\u770b\u4e0b\u9762\u8bbf\u8c08\u5f55\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a\u6587\u6848\u5199\u4f5c\u4e3a\u4f55\u662f\u666e\u901a\u4eba\u4e5f\u5e94\u8be5\u638c\u63e1\u7684\u5fc5\u4fee\u6280\u80fd\u5462\uff1f<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u8bf4\u5230\u6587\u6848\uff0c\u8bb8\u591a\u4eba\u8111\u6d77\u91cc\u5370\u8c61\u662f\u5199\u4f5c\uff0c\u8fd9\u662f\u4e3b\u8981\u95ee\u9898\u3002\u5728\u6587\u6848\u5199\u4f5c\u4e2d\uff0c\u7eaf\u7cb9\u5199\u4f5c\u90e8\u5206\u7684\u6743\u91cd\u53ea\u5360\u7ea6\u4e24\u6210\uff0c\u53e6\u5916\u516b\u6210\u662f\u521b\u610f\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a\u8fd9\u4e2a\u521b\u610f\u662f&#8221;\u7075\u611f&#8221;\u5417\uff1f<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u4e0d\u662f\u3002\u662f\u5bf9\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u5b9a\u4f4d\u548c\u6982\u5ff5\uff0c\u5373&#8221;\u8fd9\u6b3e\u4ea7\u54c1\u548c\u670d\u52a1\u5c31\u662f\u8fd9\u6837\u7684&#8221;\u3002Copywriting\u662f\u7f8e\u56fd\u4e00\u767e\u5e74\u524d\u5c31\u4f7f\u7528\u7684\u6280\u672f\uff0c\u4f46\u81ea\u90a3\u65f6\u4ee5\u6765\u6587\u6848\u5199\u4f5c\u7684\u5173\u952e\u4e0d\u5728\u8bed\u8a00\u8868\u8fbe\uff0c\u800c\u662f\u60f3\u6cd5\u3002\u7136\u800c\uff0c&#8221;\u60f3\u6cd5&#8221;\u662f\u96be\u4ee5\u6349\u6478\u7684\uff0c\u5373\u4f7f\u60f3\u6cd5\u6e05\u6670\u53c8\u5f88\u96be\u5b9e\u9645\u63cf\u7ed8\u51fa\u6765\uff0c\u6240\u4ee5\u666e\u901a\u4eba\u6839\u672c\u4e0d\u4f1a\u4f7f\u7528\u5b83\u3002\u4e8e\u662f\u795e\u7530\u660c\u5178\u5148\u751f\u6839\u636e\u81ea\u5df1\u4ece\u4e1a25\u5e74\u7684\u6587\u6848\u7ecf\u9a8c\u5f97\u51fa\u4e86PMM\u6982\u5ff5\u6765\u5b9a\u4e49\u4e86\u6587\u6848\u7684\u672c\u8d28\uff0c\u5373\uff1a<\/p>\n\n\n\n<p>1\u3001\u9500\u552e\u6240\u9700\u7684\u5fc5\u8981\u521b\u610f\u3002<\/p>\n\n\n\n<p>2\u3001\u60f3\u6cd5\u5c31\u662fPMM\u3002<\/p>\n\n\n\n<p>3\u3001\u4f20\u8fbe PMM \u6240\u9700\u7684\u8bed\u8a00\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a PMM \u662fProduct Market Matching\uff08\u4ea7\u54c1\u5e02\u573a\u5339\u914d\u5ea6\uff09\u5bf9\u5417\uff1f<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u662f\u7684\u3002\u6240\u63d0\u4f9b\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u4ef7\u503c\u4e0e\u5e02\u573a\u9700\u6c42\u548c\u613f\u671b\u5339\u914d\u5ea6\u3002\u5373\u6ee1\u8db3\u5ba2\u6237\u75db\u70b9\uff0c\u76f8\u53cd\u4e00\u65e6\u51fa\u73b0\u504f\u5dee\u65f6\u5219\u5f88\u96be\u5356\u51fa\u53bb\u3002\u5728\u8425\u9500\u5b66\u4e2d\u6709<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/PMF\" target=\"_blank\" title=\"PMF\">PMF<\/a><\/span>\uff08Product Market Fit\uff09\uff08\u6210\u957f\u671f\u57fa\u4e8e\u589e\u957f\u5047\u8bbe\u7684\u4ea7\u54c1\u548c\u5e02\u573a\u5339\u914d\uff09\u548cPSF\uff08Problem Solution Fit\uff09\uff08\u63a2\u7d22\u671f\u57fa\u4e8e\u4ef7\u503c\u5047\u8bbe\u7684\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\uff09\u6982\u5ff5\uff0c\u6211\u8bf4\u7684\u4e0e\u4e4b\u622a\u7136\u4e0d\u540c\uff0c\u5355\u72ec\u79f0\u4e4b\u4e3aPMM\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a PMM \u6709\u4ec0\u4e48\u4e0d\u540c\uff1f<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u4ec5\u4ec5\u770b\u4ea7\u54c1\u548c\u5e02\u573a\u662f\u5426\u5339\u914d\uff0c\u5b83\u53ea\u4ee3\u8868\u4e00\u79cd\u72b6\u6001\uff0c\u5373\u5982\u679c\u4ea7\u54c1\u5339\u914d\u5c31\u4f1a\u70ed\u5356\uff0c\u53cd\u4e4b\u4e0d\u5339\u914d\u5c31\u9500\u91cf\u4e0d\u597d\u3002\u53ef\u662f\uff0c\u4e0d\u77e5\u9053\u5982\u4f55\u5339\u914d\u4ea7\u54c1\u548c\u5e02\u573a\u5219\u4e8b\u5b9e\u4e0a\u65e0\u6cd5\u80fd\u7528\u5230\u5b83\u3002\u56e0\u6b64\u628a\u4ee5\u4e0b\u9648\u8ff0\u5b9a\u4f4d\u4e3a\u8868\u8fbe PMM \u7684\u7ec8\u6781\u95ee\u9898\uff1a\u5373\u8c01\uff1f\u505a\u4ec0\u4e48\uff1f\u600e\u4e48\u6837\u4e86\uff1f<\/p>\n\n\n\n<p>1\u3001\u8c01\uff1f\u6307\u5356\u7ed9\u8c01\uff1f\uff08\u76ee\u6807\u5ba2\u6237\u7fa4\uff09\uff0c\u8bf4\u5f97\u66f4\u6df1\u5165\u4e9b\uff0c\u6307\u80fd\u771f\u6b63\u4e86\u89e3\u4ea7\u54c1\u6216\u670d\u52a1\u4ef7\u503c\u7684\u4eba\u3002<\/p>\n\n\n\n<p>2\u3001\u505a\u4ec0\u4e48\uff1f\u6307\u63d0\u4f9b\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u3002\u8fd9\u91cc\u5305\u62ec\u63d0\u4f9b\u7684\u6761\u4ef6\uff08Offer\uff09\u4ee5\u53ca\u4e0e\u540c\u7c7b\u4ea7\u54c1\u7684\u5dee\u5f02\u6027\uff08USP\uff09\u3002<\/p>\n\n\n\n<p>3\u3001&#8221;\u600e\u4e48\u6837\u4e86&#8221;\u662f\u8d2d\u4e70\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u597d\u5904\uff08Benefit\uff09\u3002<\/p>\n\n\n\n<p>\u800cCopywriting\uff08\u6587\u6848\u5199\u4f5c\uff09\u5c31\u662f\u8868\u8fbe&#8221;\u8c01\uff1f\u505a\u4ec0\u4e48\uff1f\u600e\u4e48\u6837\u4e86\uff1f&#8221;\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a\u627e\u5230\u201c\u8c01\uff1f\u505a\u4ec0\u4e48\uff1f\u600e\u4e48\u6837\u4e86\uff1f\u201d\u7684\u7b54\u6848\uff0c\u6bd4\u7528\u8bed\u8a00\u8868\u8fbe\u66f4\u4e3a\u91cd\u8981\uff1f<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u662f\u7684\u3002\u5f53\u7136\u4e0d\u8981\u8bef\u89e3\u6210\u8bed\u8a00\u8868\u8fbe\u5e76\u4e0d\u91cd\u8981\u3002\u56e0\u4e3a\u65e0\u8bba\u60f3\u6cd5\u591a\u4e48\u4f1f\u5927\uff0c\u5982\u679c\u53ea\u505c\u7559\u4e8e\u8111\u6d77\u4e2d\u65e0\u6cd5\u4f20\u8fbe\u7ed9\u4eba\u4eec\uff0c\u5219\u6ca1\u6709\u610f\u4e49\uff0c\u6211\u4eec\u8981\u9760\u8bed\u8a00\u6765\u544a\u8bc9\u66f4\u591a\u4eba\u3002\u4f46\u4e3a\u4e86\u7545\u9500\uff0c\u6211\u4eec\u9700\u8981\u7740\u91cd\u601d\u8003PMM&#8221;\u8c01\uff1f\u505a\u4ec0\u4e48\uff1f\u600e\u4e48\u6837\u4e86\uff1f&#8221;\uff0c\u800c\u4e0d\u662f\u8bed\u8a00\u7684\u8868\u8fbe\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a\u5207\u6362\u5230PMM 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\u8003\u8651\u4ea7\u54c1\u548c\u670d\u52a1\u6240\u80fd\u63d0\u4f9b\u7684\u4ef7\u503c\u3001\u4e0e\u540c\u7c7b\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u5dee\u5f02\u6027\u53ca\u6700\u4e86\u89e3\u4ea7\u54c1\u670d\u52a1\u4ef7\u503c\u7684\u4eba\u7fa4\u5728\u54ea\u513f\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a\u627e\u5230\u81ea\u5df1\u8eab\u4e0a\u7684\u5356\u70b9\u5bf9\u5417\uff1f<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u5bf9\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4eba\u4eba\u90fd\u9700\u8981\u638c\u63e1\u6587\u6848\u5199\u4f5c\u7684\u539f\u56e0\uff0c\u4e5f\u662f\u63a2\u7d22\u81ea\u5df1\u7684\u4ef7\u503c\u8fc7\u7a0b\u3002\u6240\u4ee5\u6709\u8bb8\u591a\u4eba\u6155\u540d\u800c\u6765\u5411\u795e\u7530\u660c\u5178\u6c42\u6559\u5982\u4f55\u63d0\u9ad8\u6240\u79ef\u7d2f\u6280\u80fd\u548c\u7ecf\u9a8c\u7684\u4ef7\u503c\uff0c\u56e0\u4e3a\u4ef7\u503c\u7684\u589e\u52a0\u5c31\u610f\u5473\u7740\u91d1\u94b1\u3002<\/p>\n\n\n\n<p>\u8bb0\u8005\uff1a\u539f\u6765\u5982\u6b64\u3002 \u901a\u8fc7\u5b66\u4e60Copywriting\uff08\u6587\u6848\u5199\u4f5c\uff09\u4e0d\u4ec5\u53ef\u4ee5\u9500\u552e\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u8fd8\u53ef\u4ee5\u9500\u552e\u81ea\u5df1\u3002<\/p>\n\n\n\n<p>\u8863\u7530\uff1a\u662f\u7684\u3002\u6587\u6848\u5199\u4f5c\u662f\u5bf9\u6bcf\u4e2a\u4eba\u90fd\u5f88\u6709\u7528\uff0c\u4e14\u5fc5\u987b\u638c\u63e1\u7684\u6280\u80fd\uff08\u6587\u6848\u5199\u4f5c\u56db\u79cd\u80fd\u529b\uff1a\u5224\u65ad\u529b\u3001\u601d\u7ef4\u80fd\u529b\u3001\u8868\u8fbe\u80fd\u529b\u3001\u6c9f\u901a\u80fd\u529b\uff09\u3002<\/p>\n\n\n\n<p>\u7f8e\u56fd1917\u5e74\u6210\u7acb\u4e86DMAA\uff08Direct Mail Advertising Association\uff09\uff08\u76f4\u90ae\u5e7f\u544a\u534f\u4f1a\uff09\u7ec4\u7ec7\uff0c\u540e\u6765\u6539\u4e3a DMA\uff08Direct Marketing Association\uff09\uff0c\u662f\u73b0\u5728\u7f8e\u56fd\u5e7f\u544a\u5546\u534f\u4f1a \uff08ANA\uff09 \u7684\u4e00\u4e2a\u90e8\u95e8\uff08Data Marketing \uff06 Analytics 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