{"id":53986,"date":"2021-12-23T11:49:39","date_gmt":"2021-12-23T03:49:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=53986"},"modified":"2021-12-23T11:49:49","modified_gmt":"2021-12-23T03:49:49","slug":"%e5%95%86%e5%ae%b6%e4%bb%8e0-1%e5%81%9a%e5%87%ba%e7%88%86%e5%93%81%e7%9a%84%e6%a0%b8%e5%bf%83%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/53986.html","title":{"rendered":"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565"},"content":{"rendered":"\n<p><strong>\u4e00\u3001\u4e3a\u4ec0\u4e48\u8981\u54c1\u724c\uff1f<\/strong><\/p>\n\n\n\n<p><strong>\u54c1\u724c\u53ef\u4ee5\u5e2e\u52a9\u5546\u5bb6\u505a\u66f4\u6301\u4e45\u7684\u751f\u610f<\/strong><\/p>\n\n\n\n<p>\u6d88\u8d39\u8005\u5728\u8fdb\u884c\u8d2d\u4e70\u51b3\u7b56\u4f1a\u65f6\uff0c\u540c\u4e00\u4e2a\u4ea7\u54c1\uff0c\u56e0\u4e3a\u6709\u54c1\u724c\u548c\u65e0\u54c1\u724c\u7684\u533a\u522b\uff0c\u6d88\u8d39\u8005\u5f80\u5f80\u4f1a\u9009\u62e9\u6709\u54c1\u724c\u7684\u5546\u54c1\u3002\u5f53\u6d88\u8d39\u8005\u9009\u62e9\u4e86\u6709\u54c1\u724c\u7684\u4ea7\u54c1\u65f6\uff0c\u6b64\u65f6\u6709\u54c1\u724c\u7684\u5546\u54c1\u4f1a\u83b7\u5f97\u66f4\u9ad8\u7684GMV\u4ee5\u53ca\u66f4\u591a\u7684\u8f6c\u5316\u4e0e\u5229\u6da6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/5579ffb5f41d4f9a980f61d8e5dba082.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u65b0\u9510\u54c1\u724c\u7684\u8fdb\u9636\u4e4b\u8def<\/strong><\/p>\n\n\n\n<p>\u6296\u97f3\u65b0\u9510\u65e5\u5316\u54c1\u724c\u5177\u6709\u7684\u7279\u5f81\uff1a<\/p>\n\n\n\n<p>1.\u628a\u6296\u97f3\u4f5c\u4e3a\u957f\u671f\u7684\u8425\u9500\u6216\u8005\u751f\u610f\u9635\u5730<\/p>\n\n\n\n<p>2.\u6709\u54c1\u724c\u610f\u8bc6\uff1b<\/p>\n\n\n\n<p>3.\u4e3a\u65b0\u5d1b\u8d77\u56fd\u724c\u3002\u6839\u636e\u8fd9\u4e09\u4e2a\u7279\u5f81\u518d\u7ed3\u5408\u751f\u610f\u7684\u89c4\u6a21\uff0c\u53ef\u4ee5\u7b5b\u9009\u51fa\u4ee5\u4e0b\u54c1\u724c<\/p>\n\n\n\n<p>\u5927\u81f4\u4e0a\u53ef\u4ee5\u5206\u6210\u4e24\u7c7b\uff1a<\/p>\n\n\n\n<p>a. \u628a\u6296\u97f3\u4f5c\u4e3a\u4e3b\u8981\u7684\u9500\u8d27\u6e20\u9053\uff08E.g. \u6d77\u6d0b\u4e4b\u98ce\u3001\u53c2\u534a\u3001Spes\u3001\u51b0\u6cc9\uff09<\/p>\n\n\n\n<p>b. \u628a\u6296\u97f3\u4f5c\u4e3a\u4e3b\u8981\u7684\u5f15\u6d41\u5e73\u53f0\u4e4b\u4e00\uff08E.g. Bop\u3001\u4e09\u8c37\u3001\u6447\u6eda\uff09<\/p>\n\n\n\n<p><strong>\u5546\u5bb6\u7c7b\u578b1<\/strong><\/p>\n\n\n\n<p><strong>A\u54c1\u724c-\u9884\u7b97\u5145\u8db3\u7684\u6fc0\u8fdb\u6d3e<\/strong><\/p>\n\n\n\n<p><strong>1. \u6848\u4f8b\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8d44\u91d1\uff1a\u8d44\u91d1\u5145\u88d5\uff0c\u901a\u5e38\u6709\u4e0a\u4ebf\u878d\u8d44\uff0c\u56e0\u6b64\u80fd\u591f\u627f\u53d71\u5de6\u53f3\u7684ROI<\/p>\n\n\n\n<p>\u4ea7\u54c1\uff1a\u770b\u91cd\u5e02\u573a\u89c4\u6a21\uff0c\u8d70\u5355\u4e00\u5927\u7206\u54c1\u7b56\u7565<\/p>\n\n\n\n<p>\u9500\u552e\uff1a\u4e3b\u8981\u589e\u957f\u9a71\u52a8\u529b\u6765\u81ea\u6296\u97f3\u77ed\u89c6\u9891 \uff0c\u6b21\u8981\u589e\u957f\u5f15\u64ce\u4e3a\u81ea\u64ad\u8fbe\u64ad<\/p>\n\n\n\n<p>\u8425\u9500\uff1a\u77ed\u89c6\u9891\u79cd\u8349\uff0c\u77ed\u89c6\u9891+\u76f4\u64ad\u8f6c\u5316<\/p>\n\n\n\n<p>\u4eba\u7fa4\uff1a\u91cf\u7ea7\u4e3a\u65b0\u9510\u5546\u5bb6\u6700\u9ad8\uff0c\u76f8\u5bf9\u4e8e\u5176\u4ed6\u65b0\u9510\uff0c\u516b\u5927\u4eba\u7fa4\u5206\u5e03\u8f83\u4e3a\u5206\u6563<\/p>\n\n\n\n<p><strong>2. \u53d1\u5c55\u8def\u5f84<\/strong><\/p>\n\n\n\n<p>GMV\uff1a\u7528\u77ed\u89c6\u9891\u5feb\u901f\u8d77\u91cf\uff0c\u8f85\u4ee5\u81ea\u64ador\u8fbe\u64ad\uff0c\u5728\u6296\u97f3\u7684\u6708GMV\u5cf0\u503c\u57284000\u4e07\uff0c\u6b64\u540e\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u6708GMV\u89c4\u6a21\u56de\u843d\u52302,000\u4e07\u5de6\u53f3\u3002TODO\uff08\u9636\u68af\u6027\u2192\u6210\u957f\u8def\u5f84\uff09<\/p>\n\n\n\n<p>\u6295\u653e\uff1a\u77ed\u89c6\u9891\u59cb\u7ec8\u5360\u4e3b\u5bfc\u4f4d\u7f6e\uff0c\u5728\u6296\u97f3\u6708\u6295\u653e\u5cf0\u503c\u57283000\u4e07-4000\u4e07\uff0c\u6b64\u540e\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u6708\u6d88\u8017\u56de\u843d\u52301,000\u4e07\u5de6\u53f3\u3002<\/p>\n\n\n\n<p>ROI\uff1a\u653e\u91cf\u671f\u3001\u8c03\u6574\u671f\u6218\u7565\u6027\u4e8f\u94b1\uff0c\u7a33\u5b9a\u671f\u7684\u5546\u5bb6\u80fd\u8d5a\u5230\u94b1\u3002\uff08\u52a0\u5165ROI\uff09<\/p>\n\n\n\n<p><strong>3. \u6210\u957f\u8def\u5f84<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b2ba8a9dcf4143f09d5ee66477d7a0c0.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u5546\u5bb6\u7c7b\u578b2<\/strong><\/p>\n\n\n\n<p><strong>B\u54c1\u724c&#8211;\u9884\u7b97\u6709\u9650\u7684\u4fdd\u5b88\u6d3e<\/strong><\/p>\n\n\n\n<p><strong>1. \u6848\u4f8b\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8d44\u91d1\uff1a\u8d44\u91d1\u5145\u88d5\u5ea6\u4e00\u822c\uff0c\u901a\u5e38\u878d\u8d44\u989d\u5728\u5343\u4e07\u7ea7\u522b<\/p>\n\n\n\n<p>\u4ea7\u54c1\uff1a\u4e5f\u6253\u5355\u54c1<\/p>\n\n\n\n<p>\u9500\u552e\uff1a\u4e3b\u8981\u589e\u957f\u9a71\u52a8\u529b\u6765\u81ea\u8fbe\u64ad\u81ea\u64ad<\/p>\n\n\n\n<p>\u8425\u9500\uff1a\u8fbe\u64ad\u79cd\u8349\uff0c\u540c\u65f6\u8fbe\u64ad\u548c\u81ea\u64ad\u8f6c\u5316\u3002\u8fbe\u64ad\u6d41\u91cf\u81ea\u64ad\u6c89\u6dc0\u3002<\/p>\n\n\n\n<p>\u4eba\u7fa4\uff1a\u4eba\u7fa4\u91cf\u7ea7\u6bd4\u8f83\u5c0f\uff0c\u57282,000\u4e07\u5de6\u53f3<\/p>\n\n\n\n<p><strong>2. \u53d1\u5c55\u8def\u5f84<\/strong><\/p>\n\n\n\n<p>GMV\uff1a\u7528\u8fbe\u64ad\u8d77\u91cf\uff0c\u8f85\u4ee5\u81ea\u64ad\uff0c\u5728\u6296\u97f3\u7684\u6708GMV\u5cf0\u503c\u57283000\u4e07\uff0c\u6b64\u540e\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u6708GMV\u89c4\u6a21\u56de\u843d\u52301,000\u4e07\u5de6\u53f3\u3002<\/p>\n\n\n\n<p>\u6295\u653e\uff1a\u76f4\u64ad\u59cb\u7ec8\u5360\u4e3b\u5bfc\u4f4d\u7f6e\uff0c\u5728\u6296\u97f3\u6708\u6295\u653e\u5cf0\u503c2,000\u4e07\uff0c\u6b64\u540e\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u6708\u6d88\u8017\u56de\u843d\u5230400\u4e07\u5de6\u53f3\u3002<\/p>\n\n\n\n<p>ROI\uff1a\u8c03\u6574\u671f\u6218\u7565\u6027\u4e8f\u94b1\uff0c\u7a33\u5b9a\u671f\u7684\u5546\u5bb6\u80fd\u8d5a\u5230\u94b1\u3002<\/p>\n\n\n\n<p><strong>3. \u6210\u957f\u8def\u5f84<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c66adc971cd84c25bf01a7dd5b315b3e.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u5546\u5bb6\u7c7b\u578b3<\/strong><\/p>\n\n\n\n<p><strong>C\u54c1\u724c&#8211;\u9884\u7b97\u6709\u9650\u7684\u201c\u6dd8\u54c1\u724c\u201d<\/strong><\/p>\n\n\n\n<p><strong>1. \u6848\u4f8b\u5206\u6790<\/strong><\/p>\n\n\n\n<p>\u8d44\u91d1\uff1a\u8d44\u91d1\u5145\u88d5\u5ea6\u4e00\u822c\uff0c\u901a\u5e38\u878d\u8d44\u989d\u5728\u5343\u4e07\u7ea7\u522b\uff0c\u4e2a\u522b\u8fbe\u5230\u4e0a\u4ebf<\/p>\n\n\n\n<p>\u4ea7\u54c1\uff1a\u4e5f\u6253\u5355\u54c1<\/p>\n\n\n\n<p>\u9500\u552e\uff1a\u4e3b\u8981\u589e\u957f\u9a71\u52a8\u529b\u6765\u81ea\u6296\u97f3\u5411\u5929\u732b\u7684\u5f15\u6d41<\/p>\n\n\n\n<p>\u8425\u9500\uff1a\u8fbe\u4eba\u79cd\u8349\uff0c\u8ffd\u6295\u5f15\u6d41<\/p>\n\n\n\n<p>\u4eba\u7fa4\uff1a\u4eba\u7fa4\u91cf\u7ea7\u4e2d\u7b49\uff0c\u57284,000\u4e07\u5de6\u53f3<\/p>\n\n\n\n<p><strong>2. \u53d1\u5c55\u8def\u5f84<\/strong><\/p>\n\n\n\n<p>GMV\uff1a\u7528\u8fbe\u4eba\u5411\u5929\u732b\u5f15\u6d41\u8d77\u91cf\uff0c\u5929\u732bGMV\u5cf0\u503c\u4e3a5,000\u4e07\uff0c\u6b64\u540e\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u6708GMV\u56de\u843d\u52302,000\u4e07\uff0c\u5929\u732b\u751f\u610f\u589e\u957f\u8fdb\u5165\u74f6\u9888\u671f\u540e\uff0c\u5f00\u59cb\u91cd\u89c6\u6296\u97f3\u7535\u5546\u751f\u610f\u3002<\/p>\n\n\n\n<p>\u6295\u653e\uff1a\u661f\u56fe\u548c\u5f15\u6d41\u6d88\u8017\u59cb\u7ec8\u5360\u4e3b\u5bfc\u4f4d\u7f6e\uff0c\u6708\u6d88\u8017\u5cf0\u503c1000\u4e07\uff0c\u6b64\u540e\u8fdb\u5165\u8c03\u6574\u671f\uff0c\u6708GMV\u56de\u843d\u5230400\u4e07<\/p>\n\n\n\n<p>ROI\uff1a\u5de8\u91cf\u5343\u5dddROI\u666e\u904d\u4f4e\u4e8e\u5927\u76d8<\/p>\n\n\n\n<p><strong>3. \u6210\u957f\u8def\u5f84<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/dee6ba077bbe4002aa6bfdc3327c085b.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u4e8c\u3001\u767d\u724c\u8f6c\u65b0\u9510\u54c1\u724c\u5177\u4f53\u5982\u4f55\u505a\uff1f<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/a1af6dad7343479482a0d503c67be18b.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u9636\u6bb5\u4e00\uff1a\u6211\u53ea\u6709\u5546\u6807\u6ca1\u6709\u7206\u54c1&#8211;\u8be5\u5982\u4f55\u6316\u6398\u6f5c\u529b\u7206\u54c1<\/strong><\/p>\n\n\n\n<p>\u5546\u5bb6\u5728\u9009\u62e9\u6f5c\u529b\u7206\u54c1\u7684\u65f6\u5019\uff0c\u5f80\u5f80\u662f\u4e24\u79cd\u65b9\u5f0f\uff1a<\/p>\n\n\n\n<p>\u4e00\u662f\u6d17\u54c1\uff0c\u901a\u8fc7\u591a\u6b3e\u4ea7\u54c1\u6295\u653e\u5e02\u573a\uff0c\u770b\u53cd\u54cd\uff0c\u9009\u62e9\u9500\u91cf\u548c\u53e3\u7891\u6700\u597d\u7684\u4ea7\u54c1\uff1b<\/p>\n\n\n\n<p>\u4e8c\u662f\u5355\u54c1all in \uff0c\u901a\u8fc7\u5355\u54c1\u7684\u53cd\u9988\uff0c\u6765\u8fed\u4ee3\u4e0b\u4e00\u4e2a\u7206\u6b3e\u5355\u54c1\u3002\u90a3\u5982\u4f55\u5224\u65ad\u4e00\u4e2a\u4ea7\u54c1\u662f\u6f5c\u529b\u7206\u54c1\uff0c\u53ef\u4ee5\u4ece\u4e24\u4e2a\u7ef4\u5ea6\u5165\u624b\uff0c\u6570\u636e\u7ef4\u5ea6\u548c\u4ea7\u54c1\u7eac\u5ea6\u3002<\/p>\n\n\n\n<p><strong>1. \u6570\u636e\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\n<p>\u8861\u91cf\u4f60\u9009\u62e9\u7684\u54c1\u7c7b\u662f\u5426\u6392\u540d\u5728\u524d\uff0c\u6216\u8005\u6839\u636e\u70ed\u5ea6\u6392\u540d\u9009\u62e9\u4ea7\u54c1<\/p>\n\n\n\n<p>\u53ef\u4ee5\u901a\u8fc7\u5de8\u91cf\u7b97\u6570\u3001\u7535\u5546\u7f57\u76d8\u5546\u54c1\u6392\u884c\u699c\u3001\u7b2c\u4e09\u65b9\u5de5\u5177\u67e5\u770b\u4ea7\u54c1\u7c7b\u76ee\u8425\u9500\u6570\u636e\u548c\u70ed\u5ea6<\/p>\n\n\n\n<p><strong>2.\u4ea7\u54c1\u7ef4\u5ea6\uff1a<\/strong><\/p>\n\n\n\n<p>\uff081\uff09\u4ea7\u54c1\u7b26\u5408\u5f53\u4e0b\u5927\u4f17\u730e\u5947\u8d8b\u52bf\u3002\u5982spes\u7a81\u7834\u4e86\u6d17\u53d1\u6c34\u4e00\u5b9a\u662f\u6db2\u4f53\u7684\u56fa\u6709\u5370\u8c61\uff0c\u91c7\u7528\u78e8\u7802\u8d28\u611f\uff0c\u4f7f\u7528\u6237\u5f97\u5230\u65b0\u5947\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u4ea7\u54c1\u771f\u5b9e\u6709\u6548\u53ef\u4ee5\u89e3\u51b3\u67d0\u4e00\u7528\u6237\u75db\u70b9\u5e76\u6fc0\u53d1\u6d88\u8d39\u51b2\u52a8\u3002\u53c2\u534a\u7684\u6f31\u53e3\u6c34\uff0c\u53ef\u4ee5\u5410\u51fa\u810f\u4e1c\u897f\uff1bspes\u7684\u5e72\u53d1\u55b7\u96fe\uff0c\u53ef\u4ee5\u5728\u51e0\u5206\u949f\u5185\u5c06\u6cb9\u817b\u5e72\u762a\u7684\u5934\u53d1\u53d8\u6210\u84ec\u677e\u6e05\u723d\u3002<\/p>\n\n\n\n<p>\uff083\uff09\u4ea7\u54c1\u62e5\u6709\u8ba9\u4eba\u5fc3\u52a8\u7684\u4ef7\u683c\u3002\u4f4e\u4e8e\u767e\u5143\u7684\u4ef7\u683c\u5904\u4e8e\u4eba\u4eec\u53ef\u63a5\u53d7\u7684\u8212\u9002\u533a\u95f4\uff0c\u65e0\u8bba\u662f\u767d\u9886\u8fd8\u662f\u5b66\u751f\u7fa4\u4f53\uff0c\u90fd\u4e0d\u4f1a\u6709\u5241\u624b\u7684\u538b\u529b\uff0c\u8fd9\u4e5f\u662f\u5728\u77ed\u671f\u5185\u7206\u6b3e\u7684\u91cd\u8981\u57cb\u70b9\u3002<\/p>\n\n\n\n<p><strong>\u9636\u6bb5\u4e8c\uff1a\u6211\u6709\u4e86\u4e00\u4e2a\u7206\u54c1&#8211;\u8be5\u5982\u4f55\u627e\u66f4\u591a\u7206\u54c1<\/strong><\/p>\n\n\n\n<p>\u5f53\u4e00\u4e2a\u4ea7\u54c1\u6210\u4e3a\u7206\u6b3e\u4e4b\u540e\uff0c\u53ef\u4ee5\u6839\u636e\u7528\u6237\u53cd\u9988\u4ee5\u53ca\u4eba\u7fa4\u753b\u50cf\uff0c\u6765\u521b\u9020\u8f85\u52a9\u7206\u54c1\uff0c\u62c9\u957f\u54c1\u724c\u751f\u610f\u5468\u671f\u3001\u521b\u9020GMV\u65b0\u7684\u589e\u957f\u70b9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/ee167a8bb9fa4620a8a1c89aa3fc3225.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u63a2\u7d22\u8f85\u52a9\u7206\u54c1\u8def\u5f841\uff1a\u4ece\u7ec6\u5206\u54c1\u7c7b\u4e0b\u94bb<\/strong><\/p>\n\n\n\n<p>spes\u7684\u7206\u54c1\u63a2\u7d22\u601d\u8def\u4e0e\u53c2\u534a\u7206\u54c1\u63a2\u7d22\u601d\u8def\u5177\u6709\u5f88\u9ad8\u7684\u4e00\u81f4\u6027\uff0c\u7528\u6237\u7684\u9700\u6c42\u7edd\u4e0d\u4ec5\u4ec5\u53ea\u6709\u4e00\u79cd\uff0c\u6700\u597d\u7684\u65b9\u6cd5\u5c31\u662f\u9501\u5b9a\u76ee\u6807\u7528\u6237\u7684\u4e00\u4e2a\u75db\u70b9\uff0c\u7136\u540e\u5168\u529b\u7814\u53d1\uff0c\u5355\u54c1\u7a81\u7834<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b81146ac8f064c7992a9df6f0dba1861.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/0369024286dc447ea9a4437da659f4b5.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c11<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/562be9850d794c4eb1b035fca9280c3d.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c12<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/41d6ac821d834c018c0145a76519decf.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c13<\/p>\n\n\n\n<p>spes\u7206\u54c1<\/p>\n\n\n\n<p>\u4ea7\u54c11\uff1a\u53bb\u6cb9\u6d17\u53d1\u6c34<\/p>\n\n\n\n<p>\u4ea7\u54c12\uff1a\u5934\u76ae\u53bb\u6cb9\u78e8\u7802\u818f<\/p>\n\n\n\n<p>\u4ea7\u54c13\uff1a\u5934\u76ae\u53bb\u6cb9\u55b7\u96fe<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/45c34fe00e0b4ec98203155cce34d39b.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c14<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/09d2e621a92448f09c5d03c5d132b892.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c15<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/e96e018810b348a68874a515cce80264.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c16<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/eef4c0b896064e469b18f583c8040778.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u4ea7\u54c17<\/p>\n\n\n\n<p>\u53c2\u534a<\/p>\n\n\n\n<p>\u4ea7\u54c14\uff1a\u6f31\u53e3\u6c34<\/p>\n\n\n\n<p>\u4ea7\u54c15\uff1a\u7537\u58eb\u6f31\u53e3\u6c34<\/p>\n\n\n\n<p>\u4ea7\u54c16\uff1a\u53e3\u8154\u55b7\u96fe<\/p>\n\n\n\n<p>\u4ea7\u54c17\uff1a\u539f\u529b\u53e3\u8154\u7206\u73e0<\/p>\n\n\n\n<p><strong>\u63a2\u7d22\u8f85\u52a9\u7206\u54c1\u8def\u5f842\uff1a\u6269\u5927\u54c1\u724c\u7684\u7528\u6237\u753b\u50cf<\/strong><\/p>\n\n\n\n<p>\u53c2\u534a\u57285\u670827\u65e5\u4e4b\u524d\uff0c\u4e3b\u63a8\u6f31\u53e3\u6c34\uff0c\u5176\u4e2d80%\u4ee5\u4e0a\u6d88\u8017\u548cGMV\u8d21\u732e\u6765\u81ea\u4e8e\u6f31\u53e3\u6c34\uff0c\u6b64\u65f6\u7684\u7528\u6237\u753b\u50cf\u4ee5\u5973\u6027\u4e3a\u4e3b\uff0c6\u670822\u65e5\uff0c\u53c2\u534a\u901a\u8fc7\u4eba\u7fa4\u6d1e\u5bdf\uff0c\u75db\u70b9\u6355\u6349\uff0c\u5c06\u6539\u5584\u201c\u53e3\u8154\u5f02\u5473\u201d\u8fd9\u4e00\u75db\u70b9\u653e\u5728\u7537\u6027\u7528\u6237\uff0c\u63a8\u51fa\u8f85\u52a9\u7206\u54c1-\u7537\u58eb\u6f31\u53e3\u6c34\uff0c\u4ea7\u54c1\u63a8\u51fa\u65f6\uff0c\u8be5\u54c1\u7c7b\u7684\u5e02\u573a\u8f83\u4e3a\u7a7a\u767d\u3002\u63a8\u51fa\u4e4b\u540e\uff0c\u7528\u6237\u753b\u50cf\u6709\u4e86\u660e\u663e\u7684\u589e\u957f\u4e14\u5e7f\u544a\u8d26\u6237\u7684roi\u5f97\u5230\u5927\u5e45\u5ea6\u63d0\u5347\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/db216d1b5d254e8291cc702f2280321b.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u63a2\u7d22\u8f85\u52a9\u7206\u54c1\u8def\u5f843\uff1a\u53d1\u6398\u5c0f\u5e97GPM\u9ad8\u7684\u4ea7\u54c1<\/strong><\/p>\n\n\n\n<p><strong>\u9636\u6bb5\u4e09\uff1a\u6211\u7684\u54c1\u7206\u4e86&#8211;\u8be5\u5982\u4f55\u4ece0-1\u505a\u54c1\u724c\u89c4\u5212<\/strong><\/p>\n\n\n\n<p><strong>\u54c1\u724c\u611f\u7684\u5efa\u7acb\uff0c\u662f\u4e00\u81f4\u6027\u7684\u7cfb\u7edf\u5316\u5de5\u7a0b\uff0c\u6240\u6709\u5bf9\u5916\u7684LOGO\u3001Slogan\u3001\u8272\u8c03\u3001\u5546\u6807\u3001\u54c1\u724c\u5f62\u8c61\u8fdb\u884c\u7edf\u4e00\u5316<\/strong><\/p>\n\n\n\n<p>\u5b9e\u65bd\u7684\u8def\u5f84\u4e3b\u8981\u5206\u4e3a\u4e24\u4e2a\u65b9\u5411\uff0c\u4e00\u662f\u54c1\u724c\u7406\u5ff5\u7684\u5efa\u7acb\uff1b\u4e8c\u662f\u54c1\u724c\u89c6\u89c9\u7684\u5efa\u7acb\u3002<\/p>\n\n\n\n<p>1. \u54c1\u724c\u7406\u5ff5\u7684\u5efa\u7acb\uff0c\u7b80\u5355\u6765\u8bb2\uff0c\u5c31\u662f\u7ed9\u54c1\u724c\u6ce8\u5165\u7075\u9b42\uff0c\u662f\u7528\u6237\u8de8\u8fc7\u4ea7\u54c1\u8ba4\u8bc6\u54c1\u724c\u7684\u91cd\u8981\u4e00\u73af\u54c1\u724c\u7406\u5ff5\u3002\u5efa\u8bae\u53ef\u4ee5\u4ece\u4ea7\u54c1\u7684\u8986\u76d6\u7c7b\u76ee\u3001\u4ea7\u54c1\u529f\u80fd\u3001\u53d7\u4f17\u5165\u624b\uff0c\u56e0\u4e3a\u54c1\u724c\u7406\u5ff5\u5fc5\u987b\u843d\u5b9e\u5230\u4ea7\u54c1\u5c42\u9762\u3002\u5f88\u591a\u54c1\u724c\u7684\u6210\u529f\uff0c\u8868\u9762\u4e0a\u770b\u662f\u4ea7\u54c1\u7684\u6210\u529f\uff0c\u662f\u8425\u9500\u7684\u6210\u529f\uff0c\u4f46\u6700\u6839\u672c\u7684\u3001\u6700\u957f\u4e45\u7684\uff0c\u662f\u771f\u6b63\u8df5\u884c\u4e86\u7684\u54c1\u724c\u7406\u5ff5\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e0a\u8ff0\u54c1\u724c\u7406\u5ff5\u8df5\u884c\u7684\u7406\u8bba\uff0c\u7ed3\u5408\u4e0b\u8868\u5b9e\u9645\u6848\u4f8b<\/p>\n\n\n\n<p>\u53ef\u603b\u7ed3\u54c1\u724c\u7406\u5ff5\u8bbe\u7acb\u7684\u4e07\u80fd\u516c\u5f0f\uff1a\u7c7b\u76ee+\u5dee\u5f02\u5316+\u7cbe\u51c6\u53d7\u4f17\uff08\u524d\u671f\u53d7\u4f17\u4e0d\u7cbe\u51c6\u7684\u54c1\u724c\u53ef\u6682\u65f6\u4e0d\u52a0\uff09<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/752410ef84b64fe99d81954e8f6cc900.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>2. 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\u540c\u54c1\u7c7b\u4e2d\u5bb9\u6613\u53d1\u73b0\u4f60\u7684\u54c1\u724c\u5b58\u5728\uff1b\u4e09\u662f\u53ef\u8ba4\u77e5\u6027\uff0c\u7528\u6237\u4ece\u89c6\u89c9\u4fe1\u606f\u5c5e\u6027\u4e0a\uff0c\u7406\u89e3\u4ea7\u54c1\u7684\u529f\u80fd\u3002<\/p>\n\n\n\n<p><strong>(1) \u54c1\u724c\u5305\u88c5<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/9f25604be76d4d0b905dd2857f859a2a.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u53c2\u534a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/a6da783e05854f2683acb361ec477a60.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u51b0\u6cc9<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/c0562554b7df42b28fbca2727ef75bb6.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>spes<\/p>\n\n\n\n<p><strong>\uff082\uff09\u53d7\u4f17\u559c\u597d\u7ed3\u5408\u70b9<\/strong><\/p>\n\n\n\n<p>\u6539\u53d8\u4f20\u7edf\u8272\u7cfb\uff0c\u4ece\u4ea7\u54c1\u7684\u5f62\u6001\u4e0a\u4ee5\u53ca\u8272\u8c03\u8fce\u5408\u5e74\u8f7b\u4eba\u7684\u559c\u597d<\/p>\n\n\n\n<p><strong>\uff083\uff09\u53ef\u8bc6\u522b\u6027<\/strong><\/p>\n\n\n\n<p>\u76ee\u524d\u5e02\u9762\u4e0a\u6d41\u901a\u7684\u6210\u719f\u65e5\u5316\u54c1\u724c\u975e\u5e38\u4e4b\u591a\uff0c\u7528\u6237\u4e5f\u5b58\u5728\u4e00\u5b9a\u7684\u56fa\u6709\u8ba4\u77e5\uff0c\u90a3\u65b0\u9510\u54c1\u724c\uff0c\u5982\u4f55\u5728\u7528\u6237\u4e0d\u77e5\u9053\u4f60\u662f\u8c01\u7684\u60c5\u51b5\u4e0b\uff0c\u7b2c\u4e00\u53d1\u73b0\u4f60\uff0c\u5e76\u5bf9\u4f60\u4ea7\u751f\u597d\u5947\uff0c\u53ef\u8bc6\u522b\u6027\u5c31\u663e\u5f97\u5c24\u4e3a\u91cd\u8981<\/p>\n\n\n\n<p>\u5728\u4ee5\u4e0b\u4e09\u6b3e\u4ea7\u54c1\u8bbe\u8ba1\u4e2d\u53ef\u4ee5\u53d1\u73b0\u8fd9\u4e9b\u6210\u529f\u7684\u65b0\u9510\u54c1\u724c\u8eab\u4e0a\uff0c\u5728\u53ef\u8bc6\u522b\u6027\u4e0a\u7684\u8bbe\u8ba1\u5171\u6027<\/p>\n\n\n\n<p>a. \u63a8\u9648\u51fa\u65b0\uff0c\u6562\u4e8e\u6539\u53d8\u4f20\u7edf\uff1a\u50cf\u6f31\u53e3\u6c34\u3001\u7259\u818f\u4e4b\u524d\u7684\u56fa\u6709\u5370\u8c61\u4e00\u822c\u662f\u84dd\u3001\u767d\u7b49\uff0c\u4ee5\u53ca\u74f6\u8eab\u7684\u8bbe\u8ba1\u540c\u8d28\u5316\u8f83\u4e25\u91cd\uff0c\u4f46\u662f\u53c2\u534a\u548c\u51b0\u6cc9\u4e0d\u4ec5\u4f7f\u7528\u6696\u8272\u8c03\uff0c\u5728\u74f6\u8eab\u7684\u8bbe\u8ba1\u4e0a\uff0c\u505a\u4e86\u8c03\u6574<\/p>\n\n\n\n<p>b. \u529f\u80fd\u3001\u6210\u5206\u53ef\u89c6\u5316\uff1a\u5728\u4f17\u591a\u4ea7\u54c1\u4e2d\uff0c\u4e0b\u9762\u4e09\u4e2a\u54c1\u724c\u5206\u522b\u901a\u8fc7\u5173\u952e\u4fe1\u606f\u7684\u5370\u5237\uff0c\u4ee5\u53ca\u8272\u8c03\u7684\u6539\u53d8\uff0c\u6210\u5206\u7684\u53ef\u89c6\u5316\uff0c\u5438\u53d6\u5230\u4e86\u7528\u6237\u7684\u5173\u6ce8<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/e7f1db885d5e4fa69974e176cfa37b6f.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u53c2\u534a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1ed1dd9ca4e640259ada9784a92b6d56.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u51b0\u6cc9<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/24a569a997df465fa17e61d482027cab.jpg\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>spes<\/p>\n\n\n\n<p><strong>\uff084\uff09\u53ef\u8ba4\u77e5\u6027<\/strong><\/p>\n\n\n\n<p>a. \u53c2\u534a:<\/p>\n\n\n\n<p>\u74f6\u8eab\u5360\u636e\u4e8c\u5206\u4e4b\u4e00\u7684\u201c\u6f31\u201d\u5b57\uff0c\u975e\u5e38\u9192\u76ee\uff0c\u7b2c\u4e00\u773c\u89c6\u89c9\u4f20\u9012\u7ed9\u7528\u6237\u5b83\u7684\u529f\u80fd<\/p>\n\n\n\n<p>b. \u51b0\u6cc9\uff1a<\/p>\n\n\n\n<p>\u74f6\u53e3\u663e\u773c\u5904\u201c\u53e3\u9999\u7cd6\u7259\u818f\u201c\u97f3\u5927\u7528\u6237\u7684\u597d\u5947\uff0c\u4e0d\u4ec5\u5c06\u51b0\u6cc9\u533a\u522b\u4e8e\u666e\u901a\u7259\u818f\u533a\u522b\u5f00\uff0c\u8fd8\u5728\u4e00\u6392\u5546\u54c1\u5438\u5f15\u76ee\u5149<\/p>\n\n\n\n<p>c. spes:<\/p>\n\n\n\n<p>\u74f6\u8eab\u91c7\u7528\u900f\u660e\u7684\u5305\u88c5\uff0c\u5c06\u4ea7\u54c1\u78e8\u7802\u8d28\u611f\u7684\u4ea7\u54c1\u5dee\u5f02\u5316\uff0c\u4ee5\u6700\u76f4\u89c2\u7684\u5f62\u5f0f\u5448\u73b0\u5728\u53d7\u4f17\u9762\u524d<\/p>\n\n\n\n<p>3. \u54c1\u724c\u611f\u7684\u4e00\u81f4\u6027\uff0c\u9664\u4e86\u54c1\u724c\u7406\u5ff5\u4e0e\u89c6\u89c9\uff0c\u76f4\u64ad\u95f4\u548c\u84ddV\u53f7\u573a\u666f\u4e5f\u9700\u8981\u54c1\u724c\u611f\u4e00\u81f4\u6027<\/p>\n\n\n\n<p>\u54c1\u724c\u4e0d\u65ad\u91cd\u590d\u8868\u8fbe\u81ea\u5df1\u3001\u8bbe\u8ba1\u3001\u613f\u666f\u548c\u54c1\u724c\u5176\u4ed6\u65b9\u9762\u7684\u5185\u5bb9\u65f6\uff0c\u4e5f\u5c31\u662f\u4e0d\u65ad\u5728\u7528\u6237\u9762\u524d\u5237\u5b58\u5728\u611f\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>\u5934\u50cf&#8211;logo<\/p>\n\n\n\n<p>\u76f4\u64ad\u95f4\u8272\u8c03&#8211;\u54c1\u724c\u8272<\/p>\n\n\n\n<p>\u8d26\u53f7\u5185\u5bb9&#8211;\u54c1\u724c\u7406\u5ff5<\/p>\n\n\n\n<p>\u8d26\u53f7\u80cc\u666f\u56fe&#8211;\u54c1\u724c\u8272&amp;\u4ee3\u8a00\u4eba&amp;logo<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/19c061086e5f4e549aa5d1fca08b3e3d.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>1<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/a61e6b8003104979a214d323a6450283.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>2<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/a9b3548d5a594035aa52010dba50f5cb.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>3<\/p>\n\n\n\n<p>\u56fe1\uff1a\u77e9\u9635\u8d26\u53f7\u5934\u50cf\u4e00\u81f4\u6027<\/p>\n\n\n\n<p>\u56fe2\uff1a\u76f4\u64ad\u95f4\u4e00\u81f4\u6027<\/p>\n\n\n\n<p>\u56fe3\uff1a\u8d26\u53f7\u5185\u5bb9\u548c\u8d26\u53f7\u80cc\u666f\u56fe\u4e00\u81f4\u6027<\/p>\n\n\n\n<p><strong>\u9636\u6bb5\u56db\uff1a\u6211\u6709\u4e86\u54c1\u724c&#8211;\u8be5\u5982\u4f55\u505a\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u505a\u8425\u9500\u7684\u76ee\u7684\u662f\u4e3a\u4e86\u8fbe\u5230\u6301\u7eed\u63d0\u5347\u9500\u91cf\u548c\u5229\u6da6\uff0c\u4e5f\u5c31\u662f\u62e5\u6709\u66f4\u597d\u7684\u5546\u54c1\u8f6c\u5316\uff0c\u4ece\u800c\u4e0d\u65ad\u628a\u81ea\u5df1\u7684\u751f\u610f\u89c4\u6a21\u505a\u5927\uff0c\u90a3\u5728\u6296\u97f3\u4e0a\u5f00\u5c55\u81ea\u5df1\u7684\u751f\u610f\uff0c\u9996\u5148\u8981\u4e86\u89e3\u6296\u97f3\u7535\u5546\u7684\u6a21\u5f0f-FACT<\/p>\n\n\n\n<p>F (Field) \u5546\u5bb6\u81ea\u64ad\u7684\u9635\u5730\u7ecf\u8425\uff1bA (Alliance)\u6d77\u91cf\u8fbe\u4eba\u7684\u77e9\u9635\u7ecf\u8425\uff1bC ( Ca m p a i g n ) \u8425\u9500\u6d3b\u52a8\u7684\u7ec4\u5408\u7206\u53d1\uff1bT ( To p &#8211; K O L ) \u5934\u90e8\u5927V\u7684\u54c1\u9500\u53cc\u8d62\u3002<\/p>\n\n\n\n<p>\u5546\u5bb6\u5728\u9762\u5bf9\u6296\u97f3\u7535\u5546\u7684FACT\u65f6\uff0c\u53ef\u4ee5\u6839\u636e\u73b0\u9636\u6bb5\u54c1\u724c\u9884\u7b97\u4ee5\u53ca\u9700\u6c42\u6765\u7075\u6d3b\u914d\u6bd4\u8fd9\u56db\u5927\u7ecf\u8425\u9635\u5730\uff0c\u800c\u65b0\u9510\u54c1\u724c\u7684\u914d\u6bd4sop\u53ef\u4ee5\u6765\u8fdb\u884c<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/402dc26fbe6946c5ab3f34c1be84a503.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u5173\u4e8e\u6d77\u91cf\u8fbe\u4eba\u7684\u77e9\u9635\u7ecf\u8425\uff0c\u8fd9\u4e2a\u5bf9\u4e8e\u5f88\u591a\u65b0\u9510\u54c1\u724c\u5546\u5bb6\u6765\u8bf4\uff0c\u4f1a\u9762\u4e34\u5934\u90e8\u5927V\u4e0d\u613f\u610f\u63a5\uff0c\u6216\u8005\u9884\u7b97\u4e0d\u591f\u7684\u60c5\u51b5\uff0c\u8fd9\u4e2a\u65f6\u5019\u53ef\u4ee5\u9009\u62e9\u4ece\u8170\u5c3e\u5165\u5c40\uff0c\u6253\u6cd5\u5206\u4e24\u79cd\uff1a1.\u7d20\u4eba\u53f7\u00d7\u8ffd\u6295 2.\u8fbe\u4eba \u00d7 DOU+\u5185\u5bb9\u670d\u52a1<\/strong><\/p>\n\n\n\n<p><strong>1. \u77ed\u89c6\u9891\u5178\u578b\u73a9\u6cd5\uff1a\u7d20\u4eba\u53f7\u00d7\u8ffd\u6295<\/strong><\/p>\n\n\n\n<p><strong>\uff081\uff09\u6a21\u5f0f<\/strong><\/p>\n\n\n\n<p>\u57f9\u517b\u4e00\u6279\u201c\u7d20\u4eba\u53f7\u201c\uff0c\u91c7\u4e70KOC\u53d1\u89c6\u9891\uff0c\u7136\u540e\u8ffd\u6295<\/p>\n\n\n\n<p><strong>\uff082\uff09\u4f18\u70b9<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u80fd\u64ac\u52a8\u81ea\u7136\u6d41\u91cf\uff0c\u62c9\u5347\u6574\u4f53ROI\u3002\u5de8\u91cf\u5343\u5ddd\u8ffd\u6295\u5438\u5f15\u81ea\u7136\u6d41\u91cf\uff0c\u5e76\u6c89\u6dc0\u5728\u7d20\u4eba\u53f7\u4e2d\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u79ef\u7d2f\u4f18\u8d28\u89c6\u9891\u7684\u751f\u4ea7\u7ecf\u9a8c\u3002S\u54c1\u724c\u7684\u9ad8\u8d28\u91cf\u8ba1\u5212\u6570\uff0c\u73af\u6bd4\u589e\u957f\u4e00\u500d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/f94fa74574844b12865caad96ec7721d.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/583c8fa6a99147b29834d088b246e028.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/9a321b7124a142f9938f8c66ca15c1d1.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\uff083\uff09\u77ed\u89c6\u9891\u5982\u4f55\u505a<\/strong><\/p>\n\n\n\n<p>\u7b2c\u4e00\u6b65\uff1a\u4e0eMCN\u673a\u6784\u5408\u4f5cKOC\uff0c\u6216\u8005\u81ea\u5df1\u53d1\u5c55\u8bc9\u4eba\u53f7\uff0c\u8fdb\u884c-\u811a\u672c X \u81ea\u6709\u7d20\u4eba \u6279\u91cf\u751f\u4ea7\u7d20\u6750<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u6b65\uff1a\u5343\u5ddd\u77ed\u89c6\u9891\u6295\u6d41\uff0c\u6d4b\u8bd5\u51fa\u4f18\u8d28\u7d20\u6750<\/p>\n\n\n\n<p>\u7b2c\u4e09\u6b65\uff1a\uff081\uff09\u5176\u4ed6\u7d20\u4eba\u7ffb\u62cd\u4f18\u8d28\u7d20\u6750\uff082\uff09\u4f18\u8d28\u7d20\u6750\u6279\u91cf\u53d1\u5e03\u5176\u4ed6\u8d26\u53f7\uff0c\u7ee7\u7eed\u8ffd\u6295\u3002<\/p>\n\n\n\n<p><strong>\uff084\uff09\u5982\u4f55\u5224\u65adKOC\u662f\u5426\u9002\u5408\u672c\u54c1\u724c<\/strong><\/p>\n\n\n\n<p>1.\u8d26\u53f7\u91cf\u7ea72W\uff5e10W\u7c89\u4e1d\u4e4b\u95f4\uff0c\u51fa\u955c\u4eba\u8bbe\u548c\u4ea7\u54c1\u4f7f\u7528\u573a\u666f\u5bc6\u5207\u76f8\u5173<\/p>\n\n\n\n<p>\u5982\uff1a\u53d7\u4f17\u4e3a\u5e74\u8f7b\u5973\u6027\uff0c\u4eba\u8bbe\u53ef\u5bf9\u6807&#8211;\u5728\u6821\u5973\u5927\u5b66\u751for\u90fd\u5e02\u767d\u9886<\/p>\n\n\n\n<p>2.\u521d\u6b21\u6d4b\u8bd5\u7d20\u6750\u6570\u91cf\uff1a15\u4e2a<\/p>\n\n\n\n<p>3.\u7d20\u6750\u6d4b\u8bd5\uff1a\u5468\u671f5\u5929\uff1b\u9884\u7b9720\u4e07\uff1b\u603b\u8ba1\u5212\u6570\uff1a1500\u6761<\/p>\n\n\n\n<p>4.\u6d4b\u8bd5\u6307\u6807\uff1aROI\u4e3a\u4e3b\uff0c\u5b8c\u64ad\u7387\u4e3a\u8f85<\/p>\n\n\n\n<p><strong>\uff085\uff09KOC\u627e\u5230\u4e86\uff0c\u8fbe\u4eba\u89c6\u9891\u5982\u4f55\u62cd<\/strong><\/p>\n\n\n\n<p>\u8fbe\u4eba\u89c6\u9891\u8fdb\u884c\u62cd\u4e4b\u524d\uff0c\u5148\u6839\u636e\u4ea7\u54c1\u7684\u5dee\u5f02\u5316\u627e\u5230\u6838\u5fc3\u5356\u70b9\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e2a\u6838\u5fc3\u5356\u70b9\u53ef\u80fd\u662f\u89e3\u51b3\u4e86\u7528\u6237\u7684\u67d0\u4e2a\u75db\u70b9\uff0c\u6ee1\u8db3\u4e86\u7528\u6237\u67d0\u4e2a\u723d\u70b9\uff0c\u90a3\u75db\u70b9\u548c\u723d\u70b9\u5bf9\u5e94\u7684\u5c31\u662f\u65e5\u5316\u54c1\u7c7b\u4e24\u4e2a\u5927\u7684\u4ea7\u54c1\u5c5e\u6027\uff0c\u529f\u80fd\u578b\u4ea7\u54c1\u548c\u611f\u5b98\u4eab\u53d7\u578b\u4ea7\u54c1<\/p>\n\n\n\n<p>\u7206\u91cf\u5bc6\u7801\uff1a\u529f\u80fd\u6027\u4ea7\u54c1-\u75db\u70b9+\u5356\u70b9\u53cd\u590d\u8bf4<\/p>\n\n\n\n<p>\u611f\u5b98\u4eab\u53d7\u6027\u4ea7\u54c1\uff1a\u573a\u666f\u7f8e+\u6f14\u5458\u7f8e+BGM\u201c\u7f8e\u201d<\/p>\n\n\n\n<p>\u518d\u901a\u8fc7\u901a\u8fc75W1H\u7684\u516c\u5f0f\uff0c\u53ef\u89c6\u5316\u5c55\u73b0\u75db\u70b9\u89e3\u51b3\u7684\u8fc7\u7a0b\uff1b\u723d\u70b9\u6ee1\u8db3\u7684\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<p>what \u2014\u2014\u4ea7\u54c1\u53ef\u4ee5\u4e3a\u7528\u6237\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\u6216\u8005\u63d0\u4f9b\u7ed9\u7528\u6237\u54ea\u4e9b\u60c5\u7eea\u4ef7\u503c\uff1f<\/p>\n\n\n\n<p>where\u2014\u2014\u7528\u6237\u5728\u4ec0\u4e48\u573a\u666f\u4e0b\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/p>\n\n\n\n<p>why \u2014\u2014\u7528\u6237\u4e3a\u4ec0\u4e48\u7528\u4f60\u7684\u4ea7\u54c1\uff0c\u4f60\u7684\u4ea7\u54c1\u4e0e\u540c\u7c7b\u578b\u7684\u5dee\u5f02\u5316\u662f\u4ec0\u4e48<\/p>\n\n\n\n<p>who \u2014\u2014\u7528\u6237\u662f\u8c01\uff1f<\/p>\n\n\n\n<p>when&#8211;\u7528\u6237\u4ec0\u4e48\u65f6\u5019\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/p>\n\n\n\n<p>how \u2014\u2014\u7528\u6237\u5982\u4f55\u4f7f\u7528\uff1f<\/p>\n\n\n\n<p><strong>\u6848\u4f8ba. \u53c2\u534a-\u6f31\u53e3\u6c34<\/strong><\/p>\n\n\n\n<p>what \u2014\u2014\u7ea6\u4f1a\u3001\u4e0a\u73ed\u3001\u901b\u8857\u3001\u9762\u8bd5\u3001\u5f00\u4f1a\u7b49\u9700\u8981\u8fd1\u8ddd\u79bb\u6c9f\u901a\u7684\u6c9f\u901a<\/p>\n\n\n\n<p>where\u2014\u2014\u7528\u6237\u5728\u4ec0\u4e48\u573a\u666f\u4e0b\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f<\/p>\n\n\n\n<p>why \u2014\u2014<\/p>\n\n\n\n<p>1.\u6539\u826f\u6f31\u53e3\u6c34\u56fa\u6709\u7684\u84dd\u767d\u5305\u88c5\u4ee5\u53ca\u8f9b\u8fa3\u7684\u53e3\u611f<\/p>\n\n\n\n<p>2.\u521b\u65b0\u6027\u589e\u52a0\u76ca\u751f\u83cc\uff0c\u7528\u4e8e\u6539\u5584\u53e3\u8154\u7ec6\u83cc\u73af\u5883\uff0c\u4ece\u6839\u672c\u5904\u89e3\u51b3\u53e3\u8154\u5f02\u5473\u7684\u95ee\u9898<\/p>\n\n\n\n<p>3.\u878d\u5408\u5f53\u4e0b\u5e74\u8f7b\u4eba\u559c\u6b22\u7684\u6c34\u679c\u6c14\u5473\u4ee5\u53ca\u9971\u548c\u5ea6\u8f83\u4f4e\u7684\u5305\u88c5<\/p>\n\n\n\n<p>who \u2014\u201420-35\u5c81\u7684\u5973\u6027\u7528\u6237<\/p>\n\n\n\n<p>when\u2014\u2014\u996d\u540e\u3001\u5237\u7259\u540e<\/p>\n\n\n\n<p>how \u2014\u2014\u76f4\u63a5\u4f7f\u7528<\/p>\n\n\n\n<p><strong>\u6848\u4f8bb. spes-\u514d\u6d17\u53bb\u6cb9\u55b7\u96fe<\/strong><\/p>\n\n\n\n<p>what \u2014\u2014\u89e3\u51b3\u4e0d\u6d17\u5934\u65f6\u5934\u53d1\u6cb9\u817b\u3001\u6241\u584c<\/p>\n\n\n\n<p>where\u2014\u2014\u6ca1\u6709\u6d17\u5934\u7684\u65f6\u5019\uff0c\u62ff\u8d77\u55b7\u4e00\u55b7<\/p>\n\n\n\n<p>why \u2014\u2014<\/p>\n\n\n\n<p>1.\u89e3\u51b3\u666e\u901a\u55b7\u96fe\uff0c\u55b7\u96fe\u5206\u5b50\u8f83\u5927\uff0c\u4f7f\u7528\u4e4b\u540e\u5e72\u723d\u4e0d\u6301\u4e45\u4ee5\u53ca\u5bb9\u6613\u6cdb\u767d\u7684\u75db\u70b9<\/p>\n\n\n\n<p>2.\u91c7\u7528\u72ec\u5bb6\u9ed1\u79d1\u6280\u5438\u9644\u56e0\u5b50\uff0c\u5c0f\u52306\u5fae\u7c73\uff0c\u4e0d\u6cdb\u767d\uff0c\u957f\u65f6\u63a7\u6cb9<\/p>\n\n\n\n<p>who \u2014\u201420-35\u5c81\u7684\u5973\u6027\u7528\u6237<\/p>\n\n\n\n<p>when\u2014\u2014\u5934\u53d1\u6cb9\u817b\u65f6\u968f\u65f6\u53ef\u4ee5\u4f7f\u7528<\/p>\n\n\n\n<p>how \u2014\u2014\u62ff\u8d77\u55b7\u5728\u5934\u53d1\u4e0a<\/p>\n\n\n\n<p><strong>2. \u77ed\u89c6\u9891\u7ecf\u5178\u73a9\u6cd5\u8fbe\u4eba \u00d7 DOU+\u5185\u5bb9\u670d\u52a1<\/strong><\/p>\n\n\n\n<p>\u9009\u8fbe\u4eba\uff1a\u5237\u6296\u97f3\uff0c\u9009\u8fbe\u4eba\u3002<\/p>\n\n\n\n<p>\u7528\u6296\u52a0\uff1a\u53d1\u89c6\u9891 \u2192 3\u5929DOU+3000\u5143\u6d4b\u8bd5 \u2192 \u653e\u91cf\u8ffd\u6295<\/p>\n\n\n\n<p><strong>DOU+\u5982\u4f55\u653e\u91cf<\/strong><\/p>\n\n\n\n<p>\u8170\u90e8&amp;\u5934\u90e8\u8fbe\u4eba\u5bb9\u6613\u653e\u91cf\u3002B\u54c1\u724c\u6bcf\u6708DOU+\u6d88\u8017\u91cf\u7ea7\u6700\u5927\u7684\u8fbe\u4eba\u4e3b\u8981\u96c6\u4e2d\u572850W-300W\u7684\u8170\u90e8&amp;\u5934\u90e8\u8fbe\u4eba\uff0c\u7136\u540e\u8fd9\u4e9b\u8fbe\u4eba\u5bf9\u661f\u56fe\u5e73\u53f0\u7c98\u6027\u5f3a\uff0c\u56e0\u6b64\u8fd9\u90e8\u5206\u8fbe\u4eba\u5747\u901a\u8fc7\u661f\u56fe\u4e0b\u5355\u3002<\/p>\n\n\n\n<p>\u9700\u8981\u5bf9\u5927\u91cf\u7684\u89c6\u9891\u8fdb\u884c\u8d5b\u9a6c\u6d4b\u8bd5\u3002B\u54c1\u724c\u6708\u5747\u5728\u6295\u89c6\u9891\u6570\u903c\u8fd1150\u6761\u3002<\/p>\n\n\n\n<p>\u8fbe\u4eba\u00d7 DOU+\u957f\u671f\u6765\u505a\u3002\u56e0\u4e3a\uff1a<\/p>\n\n\n\n<p>\u56e0\u4e3a\u5355\u4e2a\u89c6\u9891\u7206\u91cf\u7684\u53ef\u80fd\u6027\u4f4e\uff08\u6307\u4e00\u592910\u4e07+\u6d88\u8017\uff09\uff0cB\u54c1\u724c\u6d88\u8017\u91cf\u7ea7\u6700\u5927\u7684\u89c6\u9891\uff0c\u5355\u65e5\u6700\u5927\u6d88\u8017\u91cf\u7ea7\u4ec5\u4e3a2.5\u4e07\uff1b\u4f46\u8be5\u89c6\u9891\u751f\u547d\u5468\u671f\u6781\u957f\uff0c\u8fbe\u52303\u4e2a\u6708\u3002<\/p>\n\n\n\n<p>\u8fbe\u4eba\u8ffd\u6295SOP<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/d4b98fe269774ee28c51fa1ccb11f16e.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u653e\u91cf\u8fbe\u4eba\u91cf\u7ea7\uff1a50W-300W<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/b7c8ced1912e47a1b985ffd4b286ab43.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u8fbe\u4eba\u7b56\u7565<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/2107369e4b7b4d3488057f96a4666d22.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>\u8fbe\u4eba\u89c6\u9891\u9700\u957f\u671f\u201c\u6301\u6709\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/7af900635df747dfb2ca3f6c3d42875f.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/4f5ebb1f4be84ad1ab0b1adc455cbd93.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u5f53\u524d\u9762\u7684\u57fa\u7840\u8425\u9500\u8fdb\u884c\u4e4b\u540e\uff0c\u6b64\u65f6\u54c1\u724c\u89c4\u6a21\u6709\u4e86\u660e\u663e\u4e0a\u5347\u8d8b\u52bf\uff0c\u4f46\u662f\u60f3\u8981\u6269\u5927\u4eba\u7fa4\u4e0e\u7834\u5708\uff0c\u5c31\u5230\u4e86C ( Ca m p a i g n ) \u8425\u9500\u6d3b\u52a8\u7684\u7ec4\u5408\u7206\u53d1\uff1bT ( To p &#8211; K O L ) \u5934\u90e8\u5927V\u7684\u54c1\u9500\u53cc\u8d62\u7684\u73af\u8282\uff0c\u54c1\u724c\u8425\u9500\u548c\u5934\u90e8\u5927V\uff0c\u4e00\u822c\u662f\u8fd9\u4e09\u79cd\u8def\u5f84<\/strong><\/p>\n\n\n\n<p>1. \u627e\u5934\u90e8\u8fbe\u4eba\u3001\u4e3b\u64ad\u79cd\u8349&amp;\u5e26\u8d27\uff0c\u62ffKOL\u80cc\u4e66<\/p>\n\n\n\n<p>2. \u627e\u660e\u661f\u4ee3\u8a00\u4eba\uff0c\u62ff\u660e\u661f\u80cc\u4e66<\/p>\n\n\n\n<p>3. \u4e70IP\uff0c\u62ff\u5e73\u53f0\u80cc\u4e66<\/p>\n\n\n\n<p>\u901a\u8fc7\u4e0b\u9762\u65b0\u9510\u54c1\u724c\u4e0e\u7684\u660e\u661f\u4e0e\u5934\u90e8\u8fbe\u4eba\u5e03\u5c40\u6765\u770b\uff0c\u591a\u96c6\u4e2d\u5728\u660e\u661f<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/d40f6a4c20684fee880f0f5648de0b77.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>1.\u54c1\u724c\u9879\u76ee&amp;\u660e\u661f\u4ee3\u8a00\u7834\u5708<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u5b98\u5ba3\u8d75\u9732\u601d\u4e3a\u4ee3\u8a00\u4eba\uff0c\u6295\u653e \u201c\u5b98\u5ba3\u5ba0\u7c89\u8282\u201d TopView\u8d85\u7ea7\u9996\u4f4d\u5e7f\u544a\uff0c\u5b9e\u529b\u5708\u7c89\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\uff0c\u8d75\u9732\u601d\u8fd8\u53d1\u5e03\u4e86\u4e3a\u53c2\u534a\u62cd\u6444\u7684\u5e7f\u544a\u7247\uff0c\u7247\u4e2d\u4ee5\u9b54\u6027\u6d17\u8111\u6b4c\u66f2\u4e3a\u53c2\u534a\u7684\u76ca\u751f\u83cc\u6f31\u53e3\u6c34\u8fdb\u884c\u5ba3\u4f20\uff1a\u201c\u5403\u5b8c\u706b\u9505\u7528\u53c2\u534a\uff0c\u7ea6\u4f1a\u4e4b\u524d\u7528\u53c2\u534a\uff0c\u5e38\u6234\u53e3\u7f69\u7528\u53c2\u534a\u201d\u3002\u6717\u6717\u4e0a\u53e3\u7684\u6b4c\u8bcd\uff0c\u5c06\u53c2\u534a\u76ca\u751f\u83cc\u6f31\u53e3\u6c34\u7684\u4f7f\u7528\u573a\u666f\u4e00\u4e00\u89e6\u53ca\uff0c\u4e3a\u7528\u6237\u5f62\u6210\u826f\u597d\u7684\u53e3\u8154\u62a4\u7406\u4e60\u60ef\u4e0d\u9057\u4f59\u529b\u5730\u5ba3\u4f20\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/842f7ae638374653bd78fe179132350c.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/cfd9f3811a2a4361bdacdeb3d1b77cf2.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>2. \u54c1\u724c\u58f0\u91cf\u53d8\u5316<\/strong><\/p>\n\n\n\n<p>\u5728\u6296\u97f3\u9635\u5730\uff1a\u4ee5\u201c\u9732\u601d\u201d\u3001\u201c\u5e7f\u544a\u201d\u3001\u201c\u9b54\u6027\u201d\u3001\u201c\u53c2\u534a\u201d\u9ad8\u9891\u51fa\u73b0\u7684\u8bcd\u5360\u636e\u70ed\u8bcd\u699c\u524d\u56db\u4f4d\uff0c\u603b\u70ed\u5ea6\u5360\u6bd4\u4e3a56.6%\uff0c\u77ed\u89c6\u9891\u70ed\u8bcd\u4e0e\u84ddV\u8d26\u53f7\u70ed\u8bcd\u5339\u914d\uff0c\u7ed3\u5408\u7c89\u4e1d\u753b\u50cf\u5973\u6027\u5360\u6bd468.52%\uff0c\u4ee5\u53ca\u6da8\u7c89324%\uff1b\u4e91\u56fe\u4eba\u7fa4A1-A5\u4eba\u7fa4\u5173\u7cfb\u5e73\u5747\u589e\u5e45\u572845%\u4ee5\u4e0a\uff0c\u641c\u7d22\u91cf\u4ee5\u53ca\u6296\u97f3\u6307\u6570\u5927\u5e45\u5ea6\u4e0a\u5347\u3002<\/p>\n\n\n\n<p>\u540c\u65f6\u4e5f\u5e26\u52a8\u4e86\u5176\u4ed6\u7535\u5546\u5e73\u53f0\u7684\u5546\u54c1\u6570\u636e\uff0c\u5f53\u5929\u6536\u85cf\u52a0\u8d2d\u4ef6\u6570\uff1a27,718\uff0c\u5bf9\u6bd4\u4e0a\u5468\u540c\u671f\u4e0a\u6da8137.68%\uff1b\u5546\u54c1\u6536\u85cf\u4eba\u6570\uff1a9,093\uff0c\u5bf9\u6bd4\u4e0a\u5468\u540c\u671f\u4e0a\u6da8107.08%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/7219add4fff1463fa7b0d37b8117d159.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/531eee63fc314e88b204181b124fdf16.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/aa38b5b5ce4e47f3ba6810daff1c5b19.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u4e09\u3001\u624b\u628a\u624b\u6559\u4f60\u642d\u5efa\u81ea\u5df1\u7684\u54c1\u724c\u5c4b<\/strong><\/p>\n\n\n\n<p><strong>\u54c1\u724c\u5c4bOnepage<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/d48dc132bf45446ca6924fe2be7e2569.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>\u53c2\u534a\u662f\u600e\u4e48\u505a\u7684\uff1f<\/strong><\/p>\n\n\n\n<p><strong>1. \u5fc3\u667a\u5360\u636e<\/strong><\/p>\n\n\n\n<p>\uff081\uff09\u54c1\u724c\u5b9a\u4f4d\uff1a\u5305\u88c5\u5e74\u8f7b\u5316\u3001\u4ea7\u54c1\u7ebf\u53e3\u5473\u5e74\u8f7b\u5316\u3001\u4ea7\u54c1\u521b\u65b0\u5ea6\u9ad8\uff0c\u7206\u73e0\u3001\u55b7\u96fe\u7b49\u7d27\u6263Z\u4e16\u4ee3\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u54c1\u724c\u4e3b\u5f20\uff1a\u53e3\u8154\u62a4\u7406\u4e13\u7814\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\uff083\uff09\u54c1\u724c\u8c03\u6027\uff1a\u53c2\u4e0e\u4f60\u7684\u751f\u6d3b\uff0c\u5475\u62a4\u4f60\u7684\u53e3\u8154\uff0c\u8ba9\u6e05\u65b0\u7684\u53e3\u6c14\u65f6\u523b\u966a\u4f34\u7740\u4f60\u3002\u7531\u201c\u53c2\u534a\u201d\u62fc\u97f3\u9996\u5b57\u6bcd\u6f14\u5316\u800c\u6765\u7684\u201cC\u201d\uff0c\u5f62\u4f3c\u4eba\u5f20\u5f00\u5634\u5df4\u65f6\u7684\u6837\u5b50\uff0c\u4ee3\u8868\u7740\uff1a\u53c2\u534a\u662f\u53e3\u8154\u62a4\u7406\u4e13\u7814\u54c1\u724c\u3002\u5176\u4e2d\u7ec4\u6210\u201cC\u201d\u768416\u6761\u523b\u5ea6\uff0c\u79f0\u4e4b\u4e3a\u201c\u65f6\u95f4\u7684\u523b\u5ea6\u201d\uff0c\u5bd3\u610f\u4e3a\uff1a\u6bcf\u5929\u7761\u77208\u5c0f\u65f6\u4e4b\u5916\uff0c\u53c2\u534a\u5c06\u5728\u5176\u4f59\u768416\u5c0f\u65f6\u91cc\u966a\u4f34\u4f60\uff0c\u968f\u65f6\u968f\u5730\u6e05\u65b0\u53e3\u6c14\u3002<\/p>\n\n\n\n<p>\uff084\uff09\u5177\u4f53\u8bc6\u522b<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/935da2d6db2d41a4a6d8a3342373fc6a.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>2. \u5229\u76ca\u8868\u8fbe<\/strong><\/p>\n\n\n\n<p>\uff081\uff09\u6838\u5fc3\u76ee\u6807\u4eba\u7fa4\uff1aZ\u4e16\u4ee3\uff1a\u5f3a\u79cd\u8349\u5fc3\u667a\u3001\u8ffd\u6c42\u6f6e\u6d41\u548c\u65b0\u5947\u4ea7\u54c1\u3001\u9009\u62e9\u5212\u7b97\uff1b\u90fd\u5e02\u84dd\u9886\uff1a\u5bf9\u4ef7\u683c\u53ca\u4f18\u60e0\u654f\u611f\u3001\u91cd\u552e\u540e\u4fdd\u969c\u3001\u70ed\u8877\u62c9\u65b0\u6d3b\u52a8\uff1b\u5c0f\u9547\u9752\u5e74\uff1a\u4ef7\u683c\u654f\u611f\u3001\u70ed\u8877\u6bd4\u4ef7\u548c\u62fc\u5355<\/p>\n\n\n\n<p>\uff082\uff09\u4e3b\u6253\u5229\u76ca\u70b9\uff1a\u6db2\u4f53\u53e3\u9999\u7cd6\uff1a\u53bb\u81ed\u3001\u4eab\u53d7\u6301\u4e45\u6e05\u65b0\uff0c\u65e0\u9700\u62c5\u5fc3\u54ac\u808c\uff1b\u539f\u529b\u53e3\u8154\u7206\u73e0\uff1a\u820c\u5c16\u5c0f\u70b8\u5f39\uff0c\u968f\u65f6\u4eab\u6e05\u65b0\uff0c\u542b\u6709\u4e13\u5229\u76ca\u751f\u83cc\u3001\u4ece\u6e90\u5934\u6e05\u65b0\u53e3\u6c14\u30010\u8517\u7cd6\u4e0d\u53d1\u80d6\uff1b\u55b7\u96fe\uff1a\u53e3\u888b\u91cc\u7684\u7ef4\u4ed6\u547d\uff0c\u53bb\u81ed\u3001\u7559\u9999\uff0c\u591a\u6548\u6e05\u65b0\u53e3\u6c14\u3002<\/p>\n\n\n\n<p><strong>3. \u8bba\u636e\u652f\u6491<\/strong><\/p>\n\n\n\n<p>\uff083\uff09\u56e2\u961f\u575a\u6301\u72ec\u7acb\u81ea\u4e3b\u7684\u4ea7\u54c1\u7814\u53d1\u6a21\u5f0f\uff0c\u5728\u6df1\u5733\u603b\u90e8\u4e13\u95e8\u8bbe\u7acb\u4ea7\u54c1\u7814\u53d1\u5b9e\u9a8c\u5ba4\u3002<\/p>\n\n\n\n<p>\uff084\uff09\u5b9a\u5236\u66f4\u7b26\u5408\u4e2d\u56fd\u4eba\u53e3\u8154\u7684\u62a4\u7406\u65b9\u6848\uff0c\u8ffd\u6c42\u300c\u66f4\u6e29\u548c\u300d\u7684\u4ea7\u54c1\u6210\u5206\uff0c\u6ce8\u5165\u300c\u66f4\u65b0\u9896\u300d\u7684\u8bbe\u8ba1\u7075\u9b42\uff0c\u8ba9\u53e3\u8154\u62a4\u7406\u6210\u4e3a\u4e00\u4ef6\u8db3\u591f\u8f7b\u677e\u6109\u60a6\u7684\u4e8b\uff0c\u81f4\u529b\u6253\u9020\u300c\u66f4\u9002\u5408\u4e2d\u56fd\u4eba\u300d\u7684\u53e3\u8154\u62a4\u7406\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p>4. \u7206\u54c1\u63d0\u4f9b<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/18ba9bf891394b1c8b1a3bb17b74df4f.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/d2c6dd5ca9fc4a4d9a7aa122bc8a8eab.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/68494ccb54f14d71aeb23ae63361a5bb.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p>5. \u5404\u89e6\u70b9\u4e00\u81f4\u6027\u5c55\u73b0\uff1a\u54c1\u724cLOGO&amp;\u5e97\u94fa&amp;\u4ea7\u54c1\u4e00\u81f4\u6027<\/p>\n\n\n\n<p><strong>BOP\u662f\u600e\u4e48\u505a\u7684\uff1f<\/strong><\/p>\n\n\n\n<p><strong>1. \u5fc3\u667a\u5360\u636e<\/strong><\/p>\n\n\n\n<p>\uff081\uff09\u54c1\u724c\u5b9a\u4f4d\uff1a\u4ee5\u300cOral beauty\u53e3\u8154\u7f8e\u5986\u5316\u300d\u4e3a\u6838\u5fc3\u8bbe\u8ba1\u53e3\u55b7\u3001\u6f31\u53e3\u6c34\u3001\u7259\u8d34\u7b49\u4ea7\u54c1\uff0c\u4ea7\u54c1\u914d\u65b9\u3001\u53e3\u5473\u3001\u5305\u88c5\u89c6\u89c9\u4e5f\u4f9d\u636e\u7f8e\u5986\u54c1\u7684\u601d\u8def\u8fdb\u884c\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u54c1\u724c\u4e3b\u5f20\uff1a\u7f8e\u4e3d\u4e0d\u80fd\u6709\u76f2\u70b9\uff0c\u53e3\u8154\u4e5f\u53ef\u7f8e\u5986\u5316\u3002<\/p>\n\n\n\n<p>\uff083\uff09\u54c1\u724c\u8c03\u6027\uff1a\u4ee5\u5f00\u653e\u7684\u59ff\u6001\u9762\u5bf9\u5e74\u8f7b\u7684\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n<p>\uff084\uff09\u5177\u4f53\u8bc6\u522b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/4357aba47fb84b3d8d6e5d1d08366cbb.png\" alt=\"\u5546\u5bb6\u4ece0-1\u505a\u51fa\u7206\u54c1\u7684\u6838\u5fc3\u7b56\u7565\"\/><\/figure>\n\n\n\n<p><strong>2. \u5229\u76ca\u8868\u8fbe<\/strong><\/p>\n\n\n\n<p>\uff081\uff09\u6838\u5fc3\u76ee\u6807\u4eba\u7fa4\uff1a\u805a\u7126Z\u4e16\u4ee3\u3001\u65b0\u9510\u767d\u9886\uff0c25-35\u5c81\u4e4b\u95f4\u3001\u5728\u4e00\u4e8c\u4e09\u7ebf\u57ce\u5e02\u6709\u4e00\u5b9a\u6d88\u8d39\u80fd\u529b\u7684\u5973\u6027\u7fa4\u4f53\u3002<\/p>\n\n\n\n<p>\uff082\uff09 \u4e3b\u6253\u5229\u76ca\u70b9\uff1a\u9488\u5bf9\u4e0d\u540c\u7ec6\u5206\u54c1\u7c7b\uff0c\u4e3b\u6253\u4e0d\u540c\u7684\u5229\u76ca\u70b9\u3002\u53e3\u55b7\u4ea7\u54c1\u53ef\u968f\u65f6\u968f\u5730\u4f7f\u7528\uff0c\u793e\u4ea4\u573a\u666f\u4e2d\u7684\u51fa\u73b0\u9891\u6b21\u8f83\u9ad8\uff0c\u5185\u5bb9\u5c5e\u6027\u8f83\u5f3a\u3002\u7259\u8d34\u7684\u4f7f\u7528\u573a\u666f\u4ee5\u5c45\u5bb6\u4e3a\u4e3b\uff0c\u4ea7\u54c1\u56f4\u7ed5\u62a4\u80a4\u7684\u89d2\u5ea6\u505a\u8bbe\u8ba1\u3002<\/p>\n\n\n\n<p><strong>3. \u8bba\u636e\u652f\u6491<\/strong><\/p>\n\n\n\n<p>\uff081\uff09\u81ea\u5efa\u5b9e\u9a8c\u5ba4\uff1a\u76ee\u524dBOP\u5b9e\u9a8c\u5ba4\u7684\u7814\u53d1\u4eba\u5458\u6709\u7740\u5341\u591a\u5e74\u4ee5\u4e0a\u7684\u53e3\u8154\u7814\u53d1\u7ecf\u9a8c\uff0c\u5e76\u4e0e\u65e5\u672c\u53e3\u8154\u4e13\u5bb6\u6e21\u8fb9\u79c0\u53f8\u5408\u4f5c\uff0c\u5728\u914d\u65b9\u4e0a\u5bfb\u6c42\u7a81\u7834\u6027\u7684\u6280\u672f\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u81ea\u4e3b\u7814\u53d1\u914d\u65b9\uff1aBOP\u4ea7\u54c1\u7684\u5e73\u5747\u7814\u53d1\u5468\u671f\u57282-3\u4e2a\u6708\uff0c\u65b0\u54c1\u4e0a\u65b0\u9891\u7387\u57282\u4e2a\u6708\u5de6\u53f3\u3002\u90e8\u5206\u4ea7\u54c1\u8bbe\u8ba1\u6280\u672f\u7a81\u7834\u9700\u8981\u66f4\u4e45\u7684\u65f6\u95f4\uff0c\u76ee\u524dBOP\u6240\u6709\u4ea7\u54c1\u914d\u65b9\u5747\u4e3a\u4fdd\u5bc6\uff0c\u90e8\u5206\u539f\u6599\u7531\u56e2\u961f\u4eb2\u81ea\u91c7\u8d2d\uff0c\u518d\u4ea4\u7531\u5de5\u5382\u751f\u4ea7\uff0c\u4fdd\u8bc1\u4ea7\u54c1\u54c1\u8d28\u548c\u751f\u4ea7\u7aef\u7684\u7a33\u5b9a\u6027\u3002<\/p>\n\n\n\n<p><strong>4. 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