{"id":52112,"date":"2021-12-17T18:17:00","date_gmt":"2021-12-17T10:17:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=52112"},"modified":"2021-12-28T17:32:04","modified_gmt":"2021-12-28T09:32:04","slug":"2021%e3%80%8a%e4%bc%81%e4%b8%9a%e8%90%a5%e9%94%80%e6%95%b0%e5%ad%97%e5%8c%96%e8%b6%8b%e5%8a%bf%e6%b4%9e%e5%af%9f%e3%80%8b%e7%99%bd%e7%9a%ae%e4%b9%a6%e5%8f%91%e5%b8%83","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/52112.html","title":{"rendered":"2021\u300a\u4f01\u4e1a\u8425\u9500\u6570\u5b57\u5316\u8d8b\u52bf\u6d1e\u5bdf\u300b\u767d\u76ae\u4e66\u53d1\u5e03"},"content":{"rendered":"<p>\u8fd1\u5e74\u6765\uff0c\u6570\u5b57\u5316\u6210\u4e3a\u5404\u884c\u4e1a\u8f6c\u578b\u7684\u4e3b\u8981\u9009\u62e9\uff0c\u5b83\u8d4b\u4e88\u4f01\u4e1a\u5f3a\u5927\u7684\u8fde\u63a5\u529b\u3001\u6df1\u523b\u7684\u6d1e\u5bdf\u529b\u548c\u8d85\u524d\u7684\u9884\u6d4b\u529b\u3002\u5728\u4fe1\u606f\u7e41\u591a\u590d\u6742\u7684\u5e02\u573a\u73af\u5883\u4e0b\uff0c\u80fd\u591f\u4e0e\u5ba2\u6237\u8fbe\u6210\u5feb\u6377\u3001\u9ad8\u6548\u7684\u4e92\u52a8\u6c9f\u901a\uff0c\u5bf9\u94f8\u5c31\u54c1\u724c\u7ade\u4e89\u58c1\u5792\u3001\u8fbe\u6210\u826f\u6027\u53ef\u6301\u7eed\u53d1\u5c55\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>2020\u5e74\u65b0\u51a0\u80ba\u708e\u75ab\u60c5\u7684\u7206\u53d1\uff0c\u5927\u529b\u63a8\u52a8\u7740\u4f20\u7edf<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5411\u7ebf\u4e0a\u8f6c\u79fb\uff0c\u5546\u4e1a\u4ef7\u503c\u94fe\u8def\u4e2d\u6709\u4e86\u4e92\u8054\u7f51\u7684\u52a0\u6301\uff0c\u8425\u9500\u6570\u5b57\u5316\u7684\u53d1\u5c55\u5982\u9c7c\u5f97\u6c34\uff0c\u8fc8\u5411\u4e86\u9ad8\u901f\u524d\u8fdb\u7684\u9ec4\u91d1\u65f6\u671f\u3002\u8eab\u5904\u6570\u5b57\u5316\u6d6a\u6f6e\u4e2d\u7684\u4f01\u4e1a\uff0c\u4e5f\u7eb7\u7eb7\u6295\u8eab\u4e8e\u6570\u5b57\u5316\u8f6c\u578b\u6218\u5f79\u4e2d\uff0c\u5e0c\u671b\u901a\u8fc7\u53d8\u9769\u7ecf\u8425\u6a21\u5f0f\u3001\u63d0\u5347\u6280\u672f\u80fd\u529b\uff0c\u5b9e\u73b0\u8425\u9500\u9ad8\u901f\u589e\u957f\u3002<\/p>\n<p>\u4e3a\u4e86\u52a9\u529b\u4f01\u4e1a\u660e\u786e\u5404\u884c\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u8d8b\u52bf\u3001\u79d1\u5b66\u5236\u5b9a\u8425\u9500\u6570\u5b57\u5316\u5347\u7ea7\u7b56\u7565\uff0c\u8d5b\u8bfa\u8d1d\u65af\u8054\u5408\u8425\u9500\u6280\u672f\u884c\u4e1a\u5a92\u4f53 Marteker \u91cd\u78c5\u53d1\u5e03\u300a\u4f01\u4e1a\u8425\u9500\u6570\u5b57\u5316\u8d8b\u52bf\u6d1e\u5bdf\u300b<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%99%bd%e7%9a%ae%e4%b9%a6\" title=\"\u767d\u76ae\u4e66\" target=\"_blank\">\u767d\u76ae\u4e66<\/a><\/span>\uff0c\u7ed3\u5408\u8d5b\u8bfa\u8d1d\u65af\u591a\u5e74\u8425\u9500\u6570\u5b57\u5316\u670d\u52a1\u7ecf\u9a8c\u53caMarteker\u4e13\u4e1a\u6280\u672f\u89e3\u8bfb\uff0c\u63a2\u7a76\u591a\u4e2a\u884c\u4e1a\u5168\u94fe\u8def\u8425\u9500\u6570\u5b57\u5316\u8d8b\u52bf\u4e0e\u8def\u5f84\u3001\u6d1e\u5bdf\u8425\u9500\u6280\u672f\u53d1\u5c55\u73b0\u72b6\u4e0e\u672a\u6765\u8d8b\u52bf\u3001\u89e3\u6790\u4f01\u4e1a\u4f18\u79c0\u6848\u4f8b\u63a2\u7d22\u843d\u5730\u6210\u529f\u7ecf\u9a8c\uff0c\u4e3a\u5904\u4e8e\u6570\u5b57\u5316\u8f6c\u578b\u4e0d\u540c\u9636\u6bb5\u7684\u4f01\u4e1a\uff0c\u63d0\u4f9b\u5177\u6709\u5b9e\u6218\u4ef7\u503c\u7684\u5347\u7ea7\u53c2\u8003\uff0c\u52a9\u63a8\u4f01\u4e1a\u5b9e\u73b0\u9ad8\u8d28\u91cf\u3001\u53ef\u6301\u7eed\u589e\u957f\u3002<\/p>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/16351571044462891cf96c0a7c.jpg\" data-fileid=\"503860464\" data-ratio=\"0.42567567567567566\" data-s=\"300,640\" data-type=\"png\" data-w=\"888\"><\/p>\n<section><\/section>\n<section data-role=\"title\" data-tools=\"135\u7f16\u8f91\u5668\" data-id=\"105275\">\n<section>\n<section><strong>01&nbsp;\u8425\u9500\u6210\u4f01\u4e1a\u589e\u957f\u91cd\u8981\u9a71\u52a8&nbsp;\u6570\u5b57\u5316\u8f6c\u578b\u8feb\u5728\u7709\u776b<\/strong><\/section>\n<section>\n<section data-width=\"100%\"><\/section>\n<\/section>\n<\/section>\n<\/section>\n<section data-role=\"paragraph\">\n<section><\/section>\n<\/section>\n<section><\/section>\n<p>\u81ea2015 \u5e74\u6211\u56fd\u63d0\u51fa\u201c\u56fd\u5bb6\u5927\u6570\u636e\u6218\u7565\u201d\u4ee5\u6765\uff0c\u63a8\u8fdb\u6570\u5b57\u7ecf\u6d4e\u53d1\u5c55\u548c\u6570\u5b57\u5316\u8f6c\u578b\u7684\u653f\u7b56\u4e0d\u65ad\u6df1\u5316\u548c\u843d\u5730\uff0c2017 \u5e74\u4ee5\u6765\uff0c\u201c\u6570\u5b57\u7ecf\u6d4e\u201d\u5df2\u7ecf\u8fde\u7eed\u56db\u5e74\u88ab\u5199\u5165\u653f\u5e9c\u5de5\u4f5c\u62a5\u544a\uff0c2020 \u5e74\u653f\u5e9c\u5de5\u4f5c\u62a5\u544a\u4e2d\u660e\u786e\u63d0\u51fa\u201c\u8981\u7ee7\u7eed\u51fa\u53f0\u652f\u6301\u653f\u7b56\uff0c\u5168\u9762\u63a8\u8fdb\u201c\u4e92\u8054\u7f51+\u201d\uff0c\u6253\u9020\u6570\u5b57\u7ecf\u6d4e\u65b0\u4f18\u52bf\u201d\u2026\u4f5c\u4e3a\u6570\u5b57\u7ecf\u6d4e\u53d1\u5c55\u7684\u5f3a\u5927\u5f15\u64ce\uff0c\u4ea7\u4e1a\u6570\u5b57\u5316\u6b63\u5728\u52a0\u901f\u63a8\u8fdb\u3002<\/p>\n<p>\u5728\u4f01\u4e1a\u6570\u5b57\u5316\u8f6c\u578b\u5b9e\u6218\u4e2d\uff0c\u5f80\u5f80\u5c06\u8425\u9500\u548c\u9500\u552e\u804c\u80fd\u4f5c\u4e3a\u8d77\u70b9\uff0c\u4ece\u7ebf\u4e0b\u95e8\u5e97\u8f6c\u5411\u7ebf\u4e0a\u6e20\u9053\uff0c\u5c31\u662f\u5176\u4e2d\u7684\u5178\u578b\u4ee3\u8868\u3002\u592a\u5e73\u9e1f\u3001\u6b65\u6b65\u9ad8\u3001\u68a6\u6d01\u5bb6\u7eba\u7b49\u54c1\u724c\uff0c\u7eb7\u7eb7\u901a\u8fc7\u4eac\u4e1c\u6dd8\u5b9d\u7b49\u7535\u5546\u5e73\u53f0\u53ca\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u793e\u7fa4\u7b49\u6e20\u9053\u591a\u65b9\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u5747\u8fbe\u6210\u4e86\u8425\u6536\u7684\u5927\u5e45\u589e\u957f\u3002<\/p>\n<p>\u65e0\u8bba\u662fB2B\u8fd8\u662fB2C\u4f01\u4e1a\uff0c\u90fd\u5728\u7528\u6570\u5b57\u5316\u8425\u9500\u5b9e\u73b0\u7834\u5c40\u8715\u53d8\u3002<\/p>\n<p>\u5bf9B2B\u4f01\u4e1a\u800c\u8a00\uff0c\u8425\u9500\u7684\u76ee\u7684\u4e0d\u518d\u53ea\u662f\u63d0\u5347\u54c1\u724c\u58f0\u91cf\u7684\u65b9\u5f0f\uff0c\u4e5f\u6210\u4e3a\u63a8\u52a8\u76f4\u63a5\u6536\u5165\u7684\u91cd\u8981\u65b9\u5f0f\u3002\u6839\u636e Fortella \u7684\u6700\u65b0\u8c03\u7814\uff0c\u63a8\u52a8\u6536\u5165\uff08\u4ee5\u6e20\u9053\u3001\u9884\u8ba2\u548c\u5ba2\u6237\u7eed\u7ea6\u7684\u5f62\u5f0f\uff09\u662f\u4e09\u5206\u4e4b\u4e8c(67%) \u7684 B2B \u8425\u9500\u4eba\u5458\u6700\u91cd\u8981\u7684\u8d23\u4efb\uff0c\u53ea\u6709\u4e0d\u5230 7%\u7684\u4eba\u8868\u793a\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u4ecd\u7136\u662f\u4ed6\u4eec\u7684\u9996\u8981\u4efb\u52a1\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u4e92\u8054\u7f51\u4fe1\u606f\u7206\u70b8\u4e5f\u5e26\u6765\u4e86\u51b3\u7b56\u94fe\u7684\u53d8\u5316\uff1a\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\u548c\u4f01\u4e1a\u5ba2\u6237\u901a\u8fc7\u641c\u7d22\u5f15\u64ce\u7b49\u6570\u5b57\u5316\u6e20\u9053\u3001\u5fae\u4fe1\u5fae\u535a\u7b49\u793e\u4ea4\u5a92\u4f53\u6765\u641c\u96c6\u4fe1\u606f\uff0c\u81ea\u4e3b\u5bfb\u6c42\u89e3\u51b3\u65b9\u6848\u3002\u6839\u636eCEB \u548cGoogle \u5bf91500 \u4f59\u540dB2B \u4f01\u4e1a\u9ad8\u5c42\u7ba1\u7406\u8005\u7684\u8c03\u67e5\uff0c\u5728\u76f4\u63a5\u8054\u7cfb\u4f9b\u5e94\u5546\u9500\u552e\u4ee3\u8868\u4e4b\u524d\uff0c\u5ba2\u6237\u5f80\u5f80\u5df2\u7ecf\u5b8c\u6210\u4e8650% \u4ee5\u4e0a\u7684\u91c7\u8d2d\u51b3\u7b56\u8fc7\u7a0b\uff0c\u751a\u81f3\u8fbe\u5230\u4e8670%\u3002\u5728\u7528\u6237\u548c\u4f01\u4e1a\u5ba2\u6237\u5df2\u7ecf\u5b9e\u73b0\u4e86\u300c\u6570\u5b57\u5316\u751f\u5b58\uff08BeingDigital\uff09\u300d\u7684\u4eca\u5929\uff0c\u4f01\u4e1a\u4e5f\u9700\u8981\u7559\u4e0b\u4ed6\u4eec\u7684\u300c\u6570\u5b57\u5316\u8db3\u8ff9\u300d\u3002<\/p>\n<p><img decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/163515710426542819ab258e77.jpg\" data-fileid=\"503860467\" data-ratio=\"0.45588235294117646\" data-s=\"300,640\" data-type=\"png\" data-w=\"884\"><\/p>\n<p>\u5bf9\u6d88\u8d39\u8005\u51b3\u7b56\u8d2d\u4e70\u8fc7\u7a0b\u66f4\u77ed\u7684B2C\u4f01\u4e1a\u800c\u8a00\uff0c\u54c1\u724c\u9700\u8981\u4e00\u79cd\u79ef\u6781\u4e3b\u52a8\u7684\u8425\u9500\u65b9\u6cd5\u6765\u5e94\u5bf9\u5ba2\u6237\u53c2\u4e0e\u5ea6\u7684\u8f6c\u53d8\u3002\u65b0\u51a0\u75ab\u60c5\u7684\u7206\u53d1\u6539\u53d8\u4e86\u4f01\u4e1a\u7684\u8fd0\u4f5c\u65b9\u5f0f\uff0c\u4f01\u4e1a\u9700\u8981\u66f4\u52a0\u654f\u6377\u548c\u6218\u7565\u6027\u7684\u65b9\u6cd5\u6765\u7ee7\u7eed\u8fd0\u8425\u3002<\/p>\n<section>\u75ab\u60c5\u5f71\u54cd\u4e0b\uff0c\u6d88\u8d39\u8005\u51cf\u5c11\u4e86\u7ebf\u4e0b\u6d3b\u52a8\uff0c\u5ba2\u6237\u5fe0\u8bda\u548c\u5ba2\u6237\u53c2\u4e0e\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981\u3002\u5728\u7ebf\u8d2d\u7269\u57282020\u5e74\u8fbe\u5230\u4e86\u65b0\u7684\u9ad8\u5ea6\u30022020 \u5e74 6 \u6708\u7684 CMO \u8c03\u67e5\u53d1\u73b0\uff0c85% \u53d7\u8bbf\u7684\u8425\u9500\u4eba\u5458\u89c2\u5bdf\u5230\uff0c\u75ab\u60c5\u671f\u95f4\u5ba2\u6237\u5bf9\u65b0\u7684\u6570\u5b57\u4ea7\u54c1\u6301\u5f00\u653e\u6001\u5ea6\uff0c84% \u7684\u8425\u9500\u4eba\u5458\u66f4\u52a0\u91cd\u89c6\u6570\u5b57\u4f53\u9a8c\u3002\u79cd\u79cd\u8ff9\u8c61\u8868\u660e\uff0c\u6570\u5b57\u5316\u5df2\u7ecf\u52a0\u901f\u3002<\/section>\n<section><\/section>\n<section>&nbsp;<\/section>\n<section data-role=\"title\" data-tools=\"135\u7f16\u8f91\u5668\" data-id=\"105275\">\n<section><strong>02&nbsp;\u8f6c\u578b\u5347\u7ea7\u5206\u6b65\u8d70&nbsp;\u5404\u9636\u6bb5\u4f01\u4e1a\u201c\u6709\u6cd5\u53ef\u4f9d\u201d<\/strong><\/p>\n<section>\n<section 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decoding=\"async\" class=\"rich_pages wxw-img js_insertlocalimg aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/12\/1635157106697789bed6489ffb.jpg\" data-fileid=\"503860473\" data-ratio=\"0.5625\" data-s=\"300,640\" data-type=\"png\" 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