{"id":51725,"date":"2021-12-01T16:10:44","date_gmt":"2021-12-01T08:10:44","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51725"},"modified":"2021-12-01T16:10:46","modified_gmt":"2021-12-01T08:10:46","slug":"%e5%86%8d%e8%af%bb%e3%80%8a%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e3%80%8b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/51725.html","title":{"rendered":"\u518d\u8bfb\u300a\u589e\u957f\u9ed1\u5ba2\u300b"},"content":{"rendered":"\n
\u5927\u5bb6\u597d\uff0c\u597d\u4e45\u4e0d\u89c1\u7684\u670b\u53cb\u597d\u4e45\u4e0d\u89c1\uff0c\u521d\u6b21\u89c1\u9762\u7684\u5c0f\u4f19\u4f34\u521d\u6b21\u89c1\u9762\u3002<\/p>\n\n\n\n
\u4eca\u5929\u6765\u804a\u804a\u4e00\u672c\u4e66\u300a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u3002\u66fe\u7ecf\u673a\u7f18\u5de7\u5408\u4e4b\u4e0b\u770b\u8fc7\u8fd9\u672c\u4e66\uff0c\u5f53\u65f6\u8fd8\u6ca1\u771f\u6b63\u63a5\u89e6\u56fd\u5185\u4e92\u8054\u7f51\uff0c\u6700\u5927\u7684\u611f\u89e6\u662f\u672c\u4e66\u6709\u4e2a\u6982\u5ff5\u7279\u522b\u597d\uff0c\u6570\u636e\u9a71\u52a8\u4e1a\u52a1\uff0c\u7528\u6570\u636e\u8bf4\u8bdd\u3002\u8fdb\u5165\u65b0\u516c\u53f8\u540e\u5de7\u5408\u53d1\u73b0\u8fd9\u672c\u4e66\u7684\u5171\u540c\u4f5c\u8005\u4e4b\u4e00\u6469\u6839\u5e03\u6717\u76ee\u524d\u5c31\u5728shopify\u8d1f\u8d23growth\uff0c\u4e5f\u6fc0\u53d1\u4e86\u81ea\u5df1\u91cd\u8bfb\u4e00\u904d\u672c\u4e66\u5e76\u7ed3\u5408\u516c\u53f8\u6218\u7565\u548c\u8fc7\u5f80\u7ecf\u9a8c\u4e24\u76f8\u7167\u5e94\u3002\u987a\u5927\u4fbf\u505a\u4e2a\u8bfb\u540e\u611f\u5206\u4eab\uff0c\u671b\u8bf8\u541b\u7565\u6709\u542f\u53d1\u3002<\/p>\n\n\n\n\u4ece\u4e66\u7684\u67b6\u6784\u6765\u8bf4\uff0c \u5176\u5b9e\u5c42\u6b21\u975e\u5e38\u6e05\u6670\u3002\u7b2c\u4e00\u90e8\u5206\u662f\u65b9\u6cd5\u8bba\uff0c\u7b2c\u4e8c\u90e8\u5206\u662f\u5b9e\u6218\u89e3\u91ca\u3002\u5176\u5b9e\u4ece\u56fd\u5185\u4e92\u8054\u7f51\u8fd0\u8425\u7b56\u7565\u548c\u5e02\u573a\u73a9\u6cd5\u89d2\u5ea6\uff0c\u5f88\u591a\u5185\u5bb9\u5e76\u4e0d\u89c1\u5f97\u6709\u591a\u795e\u5947\u591a\u96be\u5f97\uff0c \u4f46\u662f\u4e66\u4e2d\u7684\u65b9\u6cd5\u8bba\u548c\u603b\u7ed3\u786e\u5b9e\u6709\u5176\u72ec\u5230\u4e4b\u5904\u3002\u4ece\u65b9\u6cd5\u8bba\u7684\u89d2\u5ea6\uff0c\u7b14\u8005\u505a\u4e2a\u7b80\u5355\u7684\u68b3\u7406\u548c\u603b\u7ed3\u4ee5\u4fbf\u770b\u5b98\u5feb\u901f\u7406\u89e3\u3002<\/p>\n\n\n\n\u56e2\u961f\u642d\u5efa<\/strong><\/p>\n\n\n\n\u672c\u8d28\u4e0a\u589e\u957f\u56e2\u961f\u662f\u591a\u4e2a\u529f\u80fd\u56e2\u961f\u7684\u805a\u5408\u548c\u5206\u5de5\u3002\u4e3b\u8981\u9700\u8981\u7684\u804c\u80fd\u6709\uff1a<\/p>\n\n\n\n\u4ea7\u54c1\u7ecf\u7406\u548c\u8bbe\u8ba1\u5e08<\/li>\u7814\u53d1\u548c\u6570\u636e<\/li>\u5e02\u573a\u548c\u5a92\u4f53<\/li><\/ul>\n\n\n\n\u4ece\u5206\u5de5\u89d2\u5ea6\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u672c\u8d28\u4e0a\u589e\u957f\u56e2\u961f\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u5c0f\u98de\u8f6e\u3002\u5176\u8fd0\u4f5c\u7684\u903b\u8f91\u5982\u56fe\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u4ece\u9700\u6c42\u548c\u4f7f\u7528\u5206\u6790\u5f00\u59cb\uff0c\u5230\u4ea7\u751f\u5e02\u573a\u548c\u4ea7\u54c1\u6784\u60f3\uff0c\u518d\u5bf9\u53ef\u80fd\u4ea7\u751fimpact\u7684\u8bbe\u8ba1\u548c\u60f3\u6cd5\u505a\u4f18\u5148\u7ea7\u6392\u5217\uff0c\u518d\u800c\u6d4b\u8bd5\u548c\u603b\u7ed3\u3002\u6574\u4e2a\u589e\u957f\u56e2\u961f\u53ef\u4ee5\u8bf4\u5c31\u662f\u56f4\u7ed5\u8425\u6536\u589e\u957f\u642d\u5efa\u7684\u7279\u5de5\u5c0f\u7ec4\uff0c\u901a\u8fc7\u5404\u4e2a\u90e8\u95e8\u7684\u534f\u540c\uff0c\u5b8c\u5584\u6574\u4e2a\u4ea7\u54c1 – \u5ba2\u6237 – \u589e\u957f\u95ed\u73af\u3002<\/p>\n\n\n\n\u4ea7\u54c1\u662f\u589e\u957f\u7684\u6838\u5fc3<\/strong><\/p>\n\n\n\n\u663e\u800c\u6613\u89c1\uff0c \u518d\u597d\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6216\u5e02\u573a\u63a8\u5e7f\uff0c\u5982\u679c\u79bb\u5f00\u4ea7\u54c1\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u5219\u663e\u5f97\u529b\u4e0d\u4ece\u5fc3\u3002\u672c\u7ae0\u4e3b\u8981\u63d0\u51fa\u4e86\u4e00\u4e2a\u89c2\u70b9\uff0c\u5373\u5440\u54c8\u77ac\u95f4 – \u8fd9\u4e2a\u5176\u5b9e\u5f88\u597d\u7406\u89e3\uff0c\u5c31\u662f\u8ba9\u5ba2\u6237\u7406\u89e3\u6211\u4eec\u7684\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\uff0c\u5e76\u56f4\u7ed5\u5176\u5c55\u5f00\u63a8\u5e7f\uff0c\u5206\u6790\uff0c\u63d0\u5347\u3002\u56fd\u5185\u7684\u6d41\u884c\u8bf4\u6cd5\u662f\uff0c \u4ea7\u54c1\u6293\u624b\u6216\u8005\u529f\u80fd\u58c1\u5792\u3002\u5176\u5b9e\u542b\u4e49\u5927\u540c\u5c0f\u5f02\uff0c\u672c\u8d28\u662f\u8981\u901a\u8fc7\u4ea7\u54c1\u521b\u9020\u5b9e\u9645\u4ef7\u503c\uff0c\u5426\u5219\u4e5f\u4f1a\u662f\u7ee3\u82b1\u6795\u5934\uff0c\u4e0d\u53ef\u6301\u4e45\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n\u8fd9\u90e8\u5206\u51e0\u4e4e\u662f\u672c\u4e66\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u5404\u4f4d\u4f01\u4e1a\u5bb6\u548c\u8001\u677f\u4eec\u7279\u522b\u9700\u8981\u5173\u6ce8\u7684\u70b9\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746\u903b\u8f91\u4e0a\u7b49\u540c\u4e8e\u589e\u957f\u7b56\u7565\u3002 \u5982\u679c\u7528\u6a21\u578b\u6765\u5c55\u5f00\uff0c\u5373\u57fa\u672c\u589e\u957f\u516c\u5f0f – fundamental growth equation<\/p>\n\n\n\n\u62ff\u5fae\u8f6f\u7684\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u6765\u8bf4\uff0c\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u7684\u6838\u5fc3\u4ef7\u503c\u5c31\u662f\u6765\u81ea\u4e8e\u6e20\u9053\u5e26\u6765\u7684\u5546\u4e1a\u8ba2\u5355\u4f53\u91cf\u3002\u5bf9\u4e8e\u5408\u4f5c\u4f19\u4f34\u90e8\u95e8\u6765\u8bf4\uff0c\u9700\u8981\u63d0\u5347\u589e\u957f\u4ef7\u503c\u7684\u7b49\u5f0f\u5373\uff1a<\/p>\n\n\n\n\u5408\u4f5c\u4f19\u4f34\u6570\u91cf*\uff08\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf + \u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf\u3002<\/em>\u3002\u3002\uff09 = \u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u91cf<\/p>\n\n\n\nSum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 \u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u524d\u671f\u79ef\u7d2f\u83b7\u5f97\u4e86\u5f88\u591a\u6fc0\u6d3b\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u7684\u6750\u6599\u548c\u80fd\u529b\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u901a\u8fc7\u62db\u52df\u66f4\u591a\u76f8\u540c\u7c7b\u578b\u6216\u8005\u4e0d\u540c\u9886\u57df\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e0d\u540c\u4ea7\u54c1\u5206\u5c42\u5c42\u9762\u53bb\u589e\u52a0\u6e20\u9053\u8986\u76d6\u3002\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u62db\u52df\u548c\u5206\u5c42\u7684\u8fc7\u7a0b\u63d0\u5347\u6574\u4e2a\u6e20\u9053\u6570\u5b57\u8d21\u732e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n\u800c\u5728\u6e20\u9053\u53d1\u5c55\u671f\u540e\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u66f4\u591a\u5219\u5728partner contribution\u89d2\u5ea6\uff0c\u63d0\u5347\u5e73\u5747\u5408\u4f5c\u4f19\u4f34\u8d21\u732e\u80fd\u529b\u3002\u5728\u6e20\u9053\u672c\u8eab\u4f53\u91cf\uff0c\u4e0d\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u4f19\u4f34\u8fbe\u5230\u4e00\u4e2asweet spot\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u63d0\u5347\u5e73\u5747\u8d21\u732e\u80fd\u529b\u6765\u5e26\u52a8\u9a71\u52a8\u83b7\u5229\u80fd\u529b\u7684\u63d0\u5347\u5373\u3002<\/p>\n\n\n\nPartner number \u2192 Partner Activate \u2192 Partner Avg Contribution \u2191\u2191<\/strong><\/p>\n\n\n\n\u81f3\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u589e\u957f\u98de\u8f6e\u5c31\u663e\u73b0\u4e86\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6240\u4ee5\u9488\u5bf9\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\uff0c\u6211\u8ba4\u4e3a\u662f\u6574\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f53\u7cfb\u91cc\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u786e\u5b9a\u76ee\u6807\u4ee5\u53ca\u5176\u589e\u957f\u7b49\u5f0f\uff0c\u56f4\u7ed5\u589e\u957f\u7b49\u5f0f\u548c\u5176\u53d8\u91cf\u505a\u76f8\u5173\u63d0\u5347\u9879\u76ee\u3002\u8fd9\u6837\u65b9\u80fd\u63d0\u5347\u6574\u4e2a\u73af\u8282\uff0c\u5b9e\u73b0\u95ed\u73af\u3002<\/p>\n\n\n\n\u5feb\u8282\u594f\u5b9e\u9a8c<\/strong><\/p>\n\n\n\n\u5176\u5b9e\u5728\u4e0a\u4e2a\u73af\u8282\u5185\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u6240\u63d0\u5230\u3002\u9488\u5bf9\u95ed\u73af\u548c\u6574\u4e2a\u98de\u8f6e\uff0c \u6bcf\u4e2a\u53d8\u91cf\u63d0\u5347\u7684\u96be\u5ea6\u90fd\u4e0d\u4e00\u6837\u3002\u6709\u7684\u53ef\u4ee5\u5229\u7528\u7ebf\u4e0a\u7ebf\u4e0b\u62db\u52df\u4f1a\u8bae\uff0c\u6709\u7684\u53ef\u4ee5\u5229\u7528\u8bf8\u5982\u79c1\u4eab\u4f1a\uff0c TTT\u7b49\u7b49\u3002\u589e\u957f\u56e2\u961f\u9700\u8981\u5229\u7528\u5206\u6790\u548c\u8c03\u7814\uff0c\u5feb\u901f\u5b9e\u9a8c\u54ea\u4e9b\u56e0\u7d20\u53ef\u4ee5\u5feb\u901f\u6709\u6548\u5b9e\u73b0\u53d8\u91cf\u7684\u63d0\u5347\u3002\u8fd9\u91cc\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u5728\u7535\u5546\u9886\u57df\u3002\u53ef\u4ee5\u4f7f\u7528\u6807\u51c6\u6743\u91cd\u53d8\u91cf\u6cd5\u6765\u505a\u60f3\u6cd5\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u5728\u7ebf\u4e0a\u5f15\u6d41\u5c42\u9762\uff0c\u53c8\u6709\u8bf8\u5982\u8fd9\u7c7b\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6839\u636e\u60f3\u6cd5\u548c\u8bc4\u5206\u4f18\u5148\u7ea7\u5b9e\u9a8c\u6548\u679c\uff0c\u5feb\u901f\u8fed\u4ee3\u786e\u5b9a\u6700\u7ec8\u6700\u6709\u6548\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n\u5b9e\u6218\u90e8\u5206\u591a\u662f\u4e9b\u6d77\u5916\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5947\u6280\u6deb\u5de7\uff0c\u7b14\u8005\u4e0d\u518d\u8be6\u8ff0\u3002\u4f46\u6211\u60f3\u518d\u5e26\u5927\u5bb6\u56de\u5473\u7684\uff0c\u8fd8\u662f\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\u3002\u00a0\u627e\u5230\u516c\u53f8\u548c\u4ea7\u54c1\u53d1\u5c55\u7684\u57fa\u672c\u589e\u957f\u516c\u53f8\u5f88\u91cd\u8981\u3002\u8bf8\u5982\u4e00\u822c\u5e38\u89c1Saas\u7684\u7f51\u7ad9\uff0c\u5176\u57fa\u672c\u516c\u5f0f\u5c31\u5982\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u6bd4\u5982\u50cfebay\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5176\u516c\u5f0f\u5219\u662f\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u53ea\u6709\u56f4\u7ed5\u57fa\u672c\u589e\u957f\u516c\u53f8\uff0c\u63d0\u9ad8\u5404\u4e2a\u6743\u91cd\u7684\u53d8\u91cf\u589e\u957f\u80fd\u529b\u3002\u65b9\u80fd\u6700\u7ec8\u63d0\u5347\u6574\u4e2a\u516c\u53f8\u7684\u8425\u6536\u548c\u589e\u957f\u3002\u5e0c\u671b\u8fd9\u90e8\u5206\u903b\u8f91\u80fd\u5e2e\u5230\u5927\u5bb6\u3002<\/p>\n\n\n\n\u6700\u7ec8\u505a\u4e2a\u603b\u7ed3\uff0c\u589e\u957f\u9ed1\u5ba2\u672c\u4e66\u975e\u5e38\u6709\u542f\u53d1\u6027\u3002\u56fd\u5185\u4e92\u8054\u7f51\u516c\u53f8\u5f88\u591a\u62db\u6570\u53ef\u80fd\u5df2\u7ecf\u8d85\u51fa\u4e86\u672c\u4e66\u7684\u8303\u56f4\uff0c\u4f46\u672c\u8d28\u903b\u8f91\u591a\u6709\u96f7\u540c\u3002\u00a0\u4f7f\u7528\u8bf8\u5982\u65b0\u5a92\u4f53\uff0c\u65b0\u8425\u9500\uff0c\u88c2\u53d8\uff0c\u75c5\u6bd2\u7b49\u65b9\u5f0f\u3002\u5feb\u901f\u6709\u6548\u627e\u5230\u76ee\u6807\u5ba2\u6237\u5ba2\u7fa4\uff0c\u589e\u957f\u6838\u5fc3\u6307\u6807\u3002\u6700\u540e\u7559\u4e2a\u5c0f\u9898\u76ee\u7ed9\u5927\u5bb6\u601d\u8003\u4e00\u4e0b<\/p>\n\n\n\n\u5982\u679c\u4f60\u8d1f\u8d23\u00a0–\u00a0\u6027\u611f\u8377\u5b98\u5728\u7ebf\u53d1\u724c\uff0c\u00a0\u4f60\u4f1a\u8003\u8651\u600e\u6837\u63d0\u9ad8XX\u89c6\u9891\u8d34\u7247\u8f6c\u5316\u7387\uff1f\u00a0\u5982\u4f55\u66f4\u597d\u7684track roi? <\/p>\n\n\n\n\u6b22\u8fce\u7ed9\u7b14\u8005\u7559\u8a00\u4e92\u52a8~<\/p>\n","protected":false},"excerpt":{"rendered":"\u5927\u5bb6\u597d\uff0c\u597d\u4e45\u4e0d\u89c1\u7684\u670b\u53cb\u597d\u4e45\u4e0d\u89c1\uff0c\u521d\u6b21\u89c1\u9762\u7684\u5c0f\u4f19\u4f34\u521d\u6b21\u89c1\u9762\u3002 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\u4ece\u4e66\u7684\u67b6\u6784\u6765\u8bf4\uff0c \u5176\u5b9e\u5c42\u6b21\u975e\u5e38\u6e05\u6670\u3002\u7b2c\u4e00\u90e8\u5206\u662f\u65b9\u6cd5\u8bba\uff0c\u7b2c\u4e8c\u90e8\u5206\u662f\u5b9e\u6218\u89e3\u91ca\u3002\u5176\u5b9e\u4ece\u56fd\u5185\u4e92\u8054\u7f51\u8fd0\u8425\u7b56\u7565\u548c\u5e02\u573a\u73a9\u6cd5\u89d2\u5ea6\uff0c\u5f88\u591a\u5185\u5bb9\u5e76\u4e0d\u89c1\u5f97\u6709\u591a\u795e\u5947\u591a\u96be\u5f97\uff0c \u4f46\u662f\u4e66\u4e2d\u7684\u65b9\u6cd5\u8bba\u548c\u603b\u7ed3\u786e\u5b9e\u6709\u5176\u72ec\u5230\u4e4b\u5904\u3002\u4ece\u65b9\u6cd5\u8bba\u7684\u89d2\u5ea6\uff0c\u7b14\u8005\u505a\u4e2a\u7b80\u5355\u7684\u68b3\u7406\u548c\u603b\u7ed3\u4ee5\u4fbf\u770b\u5b98\u5feb\u901f\u7406\u89e3\u3002<\/p>\n\n\n\n
\u56e2\u961f\u642d\u5efa<\/strong><\/p>\n\n\n\n\u672c\u8d28\u4e0a\u589e\u957f\u56e2\u961f\u662f\u591a\u4e2a\u529f\u80fd\u56e2\u961f\u7684\u805a\u5408\u548c\u5206\u5de5\u3002\u4e3b\u8981\u9700\u8981\u7684\u804c\u80fd\u6709\uff1a<\/p>\n\n\n\n\u4ea7\u54c1\u7ecf\u7406\u548c\u8bbe\u8ba1\u5e08<\/li>\u7814\u53d1\u548c\u6570\u636e<\/li>\u5e02\u573a\u548c\u5a92\u4f53<\/li><\/ul>\n\n\n\n\u4ece\u5206\u5de5\u89d2\u5ea6\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u672c\u8d28\u4e0a\u589e\u957f\u56e2\u961f\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u5c0f\u98de\u8f6e\u3002\u5176\u8fd0\u4f5c\u7684\u903b\u8f91\u5982\u56fe\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u4ece\u9700\u6c42\u548c\u4f7f\u7528\u5206\u6790\u5f00\u59cb\uff0c\u5230\u4ea7\u751f\u5e02\u573a\u548c\u4ea7\u54c1\u6784\u60f3\uff0c\u518d\u5bf9\u53ef\u80fd\u4ea7\u751fimpact\u7684\u8bbe\u8ba1\u548c\u60f3\u6cd5\u505a\u4f18\u5148\u7ea7\u6392\u5217\uff0c\u518d\u800c\u6d4b\u8bd5\u548c\u603b\u7ed3\u3002\u6574\u4e2a\u589e\u957f\u56e2\u961f\u53ef\u4ee5\u8bf4\u5c31\u662f\u56f4\u7ed5\u8425\u6536\u589e\u957f\u642d\u5efa\u7684\u7279\u5de5\u5c0f\u7ec4\uff0c\u901a\u8fc7\u5404\u4e2a\u90e8\u95e8\u7684\u534f\u540c\uff0c\u5b8c\u5584\u6574\u4e2a\u4ea7\u54c1 – \u5ba2\u6237 – \u589e\u957f\u95ed\u73af\u3002<\/p>\n\n\n\n\u4ea7\u54c1\u662f\u589e\u957f\u7684\u6838\u5fc3<\/strong><\/p>\n\n\n\n\u663e\u800c\u6613\u89c1\uff0c \u518d\u597d\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6216\u5e02\u573a\u63a8\u5e7f\uff0c\u5982\u679c\u79bb\u5f00\u4ea7\u54c1\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u5219\u663e\u5f97\u529b\u4e0d\u4ece\u5fc3\u3002\u672c\u7ae0\u4e3b\u8981\u63d0\u51fa\u4e86\u4e00\u4e2a\u89c2\u70b9\uff0c\u5373\u5440\u54c8\u77ac\u95f4 – \u8fd9\u4e2a\u5176\u5b9e\u5f88\u597d\u7406\u89e3\uff0c\u5c31\u662f\u8ba9\u5ba2\u6237\u7406\u89e3\u6211\u4eec\u7684\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\uff0c\u5e76\u56f4\u7ed5\u5176\u5c55\u5f00\u63a8\u5e7f\uff0c\u5206\u6790\uff0c\u63d0\u5347\u3002\u56fd\u5185\u7684\u6d41\u884c\u8bf4\u6cd5\u662f\uff0c \u4ea7\u54c1\u6293\u624b\u6216\u8005\u529f\u80fd\u58c1\u5792\u3002\u5176\u5b9e\u542b\u4e49\u5927\u540c\u5c0f\u5f02\uff0c\u672c\u8d28\u662f\u8981\u901a\u8fc7\u4ea7\u54c1\u521b\u9020\u5b9e\u9645\u4ef7\u503c\uff0c\u5426\u5219\u4e5f\u4f1a\u662f\u7ee3\u82b1\u6795\u5934\uff0c\u4e0d\u53ef\u6301\u4e45\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n\u8fd9\u90e8\u5206\u51e0\u4e4e\u662f\u672c\u4e66\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u5404\u4f4d\u4f01\u4e1a\u5bb6\u548c\u8001\u677f\u4eec\u7279\u522b\u9700\u8981\u5173\u6ce8\u7684\u70b9\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746\u903b\u8f91\u4e0a\u7b49\u540c\u4e8e\u589e\u957f\u7b56\u7565\u3002 \u5982\u679c\u7528\u6a21\u578b\u6765\u5c55\u5f00\uff0c\u5373\u57fa\u672c\u589e\u957f\u516c\u5f0f – fundamental growth equation<\/p>\n\n\n\n\u62ff\u5fae\u8f6f\u7684\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u6765\u8bf4\uff0c\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u7684\u6838\u5fc3\u4ef7\u503c\u5c31\u662f\u6765\u81ea\u4e8e\u6e20\u9053\u5e26\u6765\u7684\u5546\u4e1a\u8ba2\u5355\u4f53\u91cf\u3002\u5bf9\u4e8e\u5408\u4f5c\u4f19\u4f34\u90e8\u95e8\u6765\u8bf4\uff0c\u9700\u8981\u63d0\u5347\u589e\u957f\u4ef7\u503c\u7684\u7b49\u5f0f\u5373\uff1a<\/p>\n\n\n\n\u5408\u4f5c\u4f19\u4f34\u6570\u91cf*\uff08\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf + \u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf\u3002<\/em>\u3002\u3002\uff09 = \u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u91cf<\/p>\n\n\n\nSum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 \u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u524d\u671f\u79ef\u7d2f\u83b7\u5f97\u4e86\u5f88\u591a\u6fc0\u6d3b\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u7684\u6750\u6599\u548c\u80fd\u529b\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u901a\u8fc7\u62db\u52df\u66f4\u591a\u76f8\u540c\u7c7b\u578b\u6216\u8005\u4e0d\u540c\u9886\u57df\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e0d\u540c\u4ea7\u54c1\u5206\u5c42\u5c42\u9762\u53bb\u589e\u52a0\u6e20\u9053\u8986\u76d6\u3002\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u62db\u52df\u548c\u5206\u5c42\u7684\u8fc7\u7a0b\u63d0\u5347\u6574\u4e2a\u6e20\u9053\u6570\u5b57\u8d21\u732e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n\u800c\u5728\u6e20\u9053\u53d1\u5c55\u671f\u540e\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u66f4\u591a\u5219\u5728partner contribution\u89d2\u5ea6\uff0c\u63d0\u5347\u5e73\u5747\u5408\u4f5c\u4f19\u4f34\u8d21\u732e\u80fd\u529b\u3002\u5728\u6e20\u9053\u672c\u8eab\u4f53\u91cf\uff0c\u4e0d\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u4f19\u4f34\u8fbe\u5230\u4e00\u4e2asweet spot\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u63d0\u5347\u5e73\u5747\u8d21\u732e\u80fd\u529b\u6765\u5e26\u52a8\u9a71\u52a8\u83b7\u5229\u80fd\u529b\u7684\u63d0\u5347\u5373\u3002<\/p>\n\n\n\nPartner number \u2192 Partner Activate \u2192 Partner Avg Contribution \u2191\u2191<\/strong><\/p>\n\n\n\n\u81f3\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u589e\u957f\u98de\u8f6e\u5c31\u663e\u73b0\u4e86\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6240\u4ee5\u9488\u5bf9\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\uff0c\u6211\u8ba4\u4e3a\u662f\u6574\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f53\u7cfb\u91cc\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u786e\u5b9a\u76ee\u6807\u4ee5\u53ca\u5176\u589e\u957f\u7b49\u5f0f\uff0c\u56f4\u7ed5\u589e\u957f\u7b49\u5f0f\u548c\u5176\u53d8\u91cf\u505a\u76f8\u5173\u63d0\u5347\u9879\u76ee\u3002\u8fd9\u6837\u65b9\u80fd\u63d0\u5347\u6574\u4e2a\u73af\u8282\uff0c\u5b9e\u73b0\u95ed\u73af\u3002<\/p>\n\n\n\n\u5feb\u8282\u594f\u5b9e\u9a8c<\/strong><\/p>\n\n\n\n\u5176\u5b9e\u5728\u4e0a\u4e2a\u73af\u8282\u5185\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u6240\u63d0\u5230\u3002\u9488\u5bf9\u95ed\u73af\u548c\u6574\u4e2a\u98de\u8f6e\uff0c \u6bcf\u4e2a\u53d8\u91cf\u63d0\u5347\u7684\u96be\u5ea6\u90fd\u4e0d\u4e00\u6837\u3002\u6709\u7684\u53ef\u4ee5\u5229\u7528\u7ebf\u4e0a\u7ebf\u4e0b\u62db\u52df\u4f1a\u8bae\uff0c\u6709\u7684\u53ef\u4ee5\u5229\u7528\u8bf8\u5982\u79c1\u4eab\u4f1a\uff0c TTT\u7b49\u7b49\u3002\u589e\u957f\u56e2\u961f\u9700\u8981\u5229\u7528\u5206\u6790\u548c\u8c03\u7814\uff0c\u5feb\u901f\u5b9e\u9a8c\u54ea\u4e9b\u56e0\u7d20\u53ef\u4ee5\u5feb\u901f\u6709\u6548\u5b9e\u73b0\u53d8\u91cf\u7684\u63d0\u5347\u3002\u8fd9\u91cc\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u5728\u7535\u5546\u9886\u57df\u3002\u53ef\u4ee5\u4f7f\u7528\u6807\u51c6\u6743\u91cd\u53d8\u91cf\u6cd5\u6765\u505a\u60f3\u6cd5\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u5728\u7ebf\u4e0a\u5f15\u6d41\u5c42\u9762\uff0c\u53c8\u6709\u8bf8\u5982\u8fd9\u7c7b\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6839\u636e\u60f3\u6cd5\u548c\u8bc4\u5206\u4f18\u5148\u7ea7\u5b9e\u9a8c\u6548\u679c\uff0c\u5feb\u901f\u8fed\u4ee3\u786e\u5b9a\u6700\u7ec8\u6700\u6709\u6548\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n\u5b9e\u6218\u90e8\u5206\u591a\u662f\u4e9b\u6d77\u5916\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5947\u6280\u6deb\u5de7\uff0c\u7b14\u8005\u4e0d\u518d\u8be6\u8ff0\u3002\u4f46\u6211\u60f3\u518d\u5e26\u5927\u5bb6\u56de\u5473\u7684\uff0c\u8fd8\u662f\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\u3002\u00a0\u627e\u5230\u516c\u53f8\u548c\u4ea7\u54c1\u53d1\u5c55\u7684\u57fa\u672c\u589e\u957f\u516c\u53f8\u5f88\u91cd\u8981\u3002\u8bf8\u5982\u4e00\u822c\u5e38\u89c1Saas\u7684\u7f51\u7ad9\uff0c\u5176\u57fa\u672c\u516c\u5f0f\u5c31\u5982\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u6bd4\u5982\u50cfebay\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5176\u516c\u5f0f\u5219\u662f\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u53ea\u6709\u56f4\u7ed5\u57fa\u672c\u589e\u957f\u516c\u53f8\uff0c\u63d0\u9ad8\u5404\u4e2a\u6743\u91cd\u7684\u53d8\u91cf\u589e\u957f\u80fd\u529b\u3002\u65b9\u80fd\u6700\u7ec8\u63d0\u5347\u6574\u4e2a\u516c\u53f8\u7684\u8425\u6536\u548c\u589e\u957f\u3002\u5e0c\u671b\u8fd9\u90e8\u5206\u903b\u8f91\u80fd\u5e2e\u5230\u5927\u5bb6\u3002<\/p>\n\n\n\n\u6700\u7ec8\u505a\u4e2a\u603b\u7ed3\uff0c\u589e\u957f\u9ed1\u5ba2\u672c\u4e66\u975e\u5e38\u6709\u542f\u53d1\u6027\u3002\u56fd\u5185\u4e92\u8054\u7f51\u516c\u53f8\u5f88\u591a\u62db\u6570\u53ef\u80fd\u5df2\u7ecf\u8d85\u51fa\u4e86\u672c\u4e66\u7684\u8303\u56f4\uff0c\u4f46\u672c\u8d28\u903b\u8f91\u591a\u6709\u96f7\u540c\u3002\u00a0\u4f7f\u7528\u8bf8\u5982\u65b0\u5a92\u4f53\uff0c\u65b0\u8425\u9500\uff0c\u88c2\u53d8\uff0c\u75c5\u6bd2\u7b49\u65b9\u5f0f\u3002\u5feb\u901f\u6709\u6548\u627e\u5230\u76ee\u6807\u5ba2\u6237\u5ba2\u7fa4\uff0c\u589e\u957f\u6838\u5fc3\u6307\u6807\u3002\u6700\u540e\u7559\u4e2a\u5c0f\u9898\u76ee\u7ed9\u5927\u5bb6\u601d\u8003\u4e00\u4e0b<\/p>\n\n\n\n\u5982\u679c\u4f60\u8d1f\u8d23\u00a0–\u00a0\u6027\u611f\u8377\u5b98\u5728\u7ebf\u53d1\u724c\uff0c\u00a0\u4f60\u4f1a\u8003\u8651\u600e\u6837\u63d0\u9ad8XX\u89c6\u9891\u8d34\u7247\u8f6c\u5316\u7387\uff1f\u00a0\u5982\u4f55\u66f4\u597d\u7684track roi? <\/p>\n\n\n\n\u6b22\u8fce\u7ed9\u7b14\u8005\u7559\u8a00\u4e92\u52a8~<\/p>\n","protected":false},"excerpt":{"rendered":"\u5927\u5bb6\u597d\uff0c\u597d\u4e45\u4e0d\u89c1\u7684\u670b\u53cb\u597d\u4e45\u4e0d\u89c1\uff0c\u521d\u6b21\u89c1\u9762\u7684\u5c0f\u4f19\u4f34\u521d\u6b21\u89c1\u9762\u3002 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\u672c\u8d28\u4e0a\u589e\u957f\u56e2\u961f\u662f\u591a\u4e2a\u529f\u80fd\u56e2\u961f\u7684\u805a\u5408\u548c\u5206\u5de5\u3002\u4e3b\u8981\u9700\u8981\u7684\u804c\u80fd\u6709\uff1a<\/p>\n\n\n\n
\u4ece\u5206\u5de5\u89d2\u5ea6\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\uff0c\u672c\u8d28\u4e0a\u589e\u957f\u56e2\u961f\u672c\u8eab\u5c31\u662f\u4e00\u4e2a\u5c0f\u98de\u8f6e\u3002\u5176\u8fd0\u4f5c\u7684\u903b\u8f91\u5982\u56fe\uff1a<\/p>\n\n\n\n
\u4ece\u9700\u6c42\u548c\u4f7f\u7528\u5206\u6790\u5f00\u59cb\uff0c\u5230\u4ea7\u751f\u5e02\u573a\u548c\u4ea7\u54c1\u6784\u60f3\uff0c\u518d\u5bf9\u53ef\u80fd\u4ea7\u751fimpact\u7684\u8bbe\u8ba1\u548c\u60f3\u6cd5\u505a\u4f18\u5148\u7ea7\u6392\u5217\uff0c\u518d\u800c\u6d4b\u8bd5\u548c\u603b\u7ed3\u3002\u6574\u4e2a\u589e\u957f\u56e2\u961f\u53ef\u4ee5\u8bf4\u5c31\u662f\u56f4\u7ed5\u8425\u6536\u589e\u957f\u642d\u5efa\u7684\u7279\u5de5\u5c0f\u7ec4\uff0c\u901a\u8fc7\u5404\u4e2a\u90e8\u95e8\u7684\u534f\u540c\uff0c\u5b8c\u5584\u6574\u4e2a\u4ea7\u54c1 – \u5ba2\u6237 – \u589e\u957f\u95ed\u73af\u3002<\/p>\n\n\n\n
\u4ea7\u54c1\u662f\u589e\u957f\u7684\u6838\u5fc3<\/strong><\/p>\n\n\n\n\u663e\u800c\u6613\u89c1\uff0c \u518d\u597d\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6216\u5e02\u573a\u63a8\u5e7f\uff0c\u5982\u679c\u79bb\u5f00\u4ea7\u54c1\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u5219\u663e\u5f97\u529b\u4e0d\u4ece\u5fc3\u3002\u672c\u7ae0\u4e3b\u8981\u63d0\u51fa\u4e86\u4e00\u4e2a\u89c2\u70b9\uff0c\u5373\u5440\u54c8\u77ac\u95f4 – \u8fd9\u4e2a\u5176\u5b9e\u5f88\u597d\u7406\u89e3\uff0c\u5c31\u662f\u8ba9\u5ba2\u6237\u7406\u89e3\u6211\u4eec\u7684\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\uff0c\u5e76\u56f4\u7ed5\u5176\u5c55\u5f00\u63a8\u5e7f\uff0c\u5206\u6790\uff0c\u63d0\u5347\u3002\u56fd\u5185\u7684\u6d41\u884c\u8bf4\u6cd5\u662f\uff0c \u4ea7\u54c1\u6293\u624b\u6216\u8005\u529f\u80fd\u58c1\u5792\u3002\u5176\u5b9e\u542b\u4e49\u5927\u540c\u5c0f\u5f02\uff0c\u672c\u8d28\u662f\u8981\u901a\u8fc7\u4ea7\u54c1\u521b\u9020\u5b9e\u9645\u4ef7\u503c\uff0c\u5426\u5219\u4e5f\u4f1a\u662f\u7ee3\u82b1\u6795\u5934\uff0c\u4e0d\u53ef\u6301\u4e45\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n\u8fd9\u90e8\u5206\u51e0\u4e4e\u662f\u672c\u4e66\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u5404\u4f4d\u4f01\u4e1a\u5bb6\u548c\u8001\u677f\u4eec\u7279\u522b\u9700\u8981\u5173\u6ce8\u7684\u70b9\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746\u903b\u8f91\u4e0a\u7b49\u540c\u4e8e\u589e\u957f\u7b56\u7565\u3002 \u5982\u679c\u7528\u6a21\u578b\u6765\u5c55\u5f00\uff0c\u5373\u57fa\u672c\u589e\u957f\u516c\u5f0f – fundamental growth equation<\/p>\n\n\n\n\u62ff\u5fae\u8f6f\u7684\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u6765\u8bf4\uff0c\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u7684\u6838\u5fc3\u4ef7\u503c\u5c31\u662f\u6765\u81ea\u4e8e\u6e20\u9053\u5e26\u6765\u7684\u5546\u4e1a\u8ba2\u5355\u4f53\u91cf\u3002\u5bf9\u4e8e\u5408\u4f5c\u4f19\u4f34\u90e8\u95e8\u6765\u8bf4\uff0c\u9700\u8981\u63d0\u5347\u589e\u957f\u4ef7\u503c\u7684\u7b49\u5f0f\u5373\uff1a<\/p>\n\n\n\n\u5408\u4f5c\u4f19\u4f34\u6570\u91cf*\uff08\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf + \u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf\u3002<\/em>\u3002\u3002\uff09 = \u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u91cf<\/p>\n\n\n\nSum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 \u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u524d\u671f\u79ef\u7d2f\u83b7\u5f97\u4e86\u5f88\u591a\u6fc0\u6d3b\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u7684\u6750\u6599\u548c\u80fd\u529b\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u901a\u8fc7\u62db\u52df\u66f4\u591a\u76f8\u540c\u7c7b\u578b\u6216\u8005\u4e0d\u540c\u9886\u57df\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e0d\u540c\u4ea7\u54c1\u5206\u5c42\u5c42\u9762\u53bb\u589e\u52a0\u6e20\u9053\u8986\u76d6\u3002\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u62db\u52df\u548c\u5206\u5c42\u7684\u8fc7\u7a0b\u63d0\u5347\u6574\u4e2a\u6e20\u9053\u6570\u5b57\u8d21\u732e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n\u800c\u5728\u6e20\u9053\u53d1\u5c55\u671f\u540e\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u66f4\u591a\u5219\u5728partner contribution\u89d2\u5ea6\uff0c\u63d0\u5347\u5e73\u5747\u5408\u4f5c\u4f19\u4f34\u8d21\u732e\u80fd\u529b\u3002\u5728\u6e20\u9053\u672c\u8eab\u4f53\u91cf\uff0c\u4e0d\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u4f19\u4f34\u8fbe\u5230\u4e00\u4e2asweet spot\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u63d0\u5347\u5e73\u5747\u8d21\u732e\u80fd\u529b\u6765\u5e26\u52a8\u9a71\u52a8\u83b7\u5229\u80fd\u529b\u7684\u63d0\u5347\u5373\u3002<\/p>\n\n\n\nPartner number \u2192 Partner Activate \u2192 Partner Avg Contribution \u2191\u2191<\/strong><\/p>\n\n\n\n\u81f3\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u589e\u957f\u98de\u8f6e\u5c31\u663e\u73b0\u4e86\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6240\u4ee5\u9488\u5bf9\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\uff0c\u6211\u8ba4\u4e3a\u662f\u6574\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f53\u7cfb\u91cc\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u786e\u5b9a\u76ee\u6807\u4ee5\u53ca\u5176\u589e\u957f\u7b49\u5f0f\uff0c\u56f4\u7ed5\u589e\u957f\u7b49\u5f0f\u548c\u5176\u53d8\u91cf\u505a\u76f8\u5173\u63d0\u5347\u9879\u76ee\u3002\u8fd9\u6837\u65b9\u80fd\u63d0\u5347\u6574\u4e2a\u73af\u8282\uff0c\u5b9e\u73b0\u95ed\u73af\u3002<\/p>\n\n\n\n\u5feb\u8282\u594f\u5b9e\u9a8c<\/strong><\/p>\n\n\n\n\u5176\u5b9e\u5728\u4e0a\u4e2a\u73af\u8282\u5185\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u6240\u63d0\u5230\u3002\u9488\u5bf9\u95ed\u73af\u548c\u6574\u4e2a\u98de\u8f6e\uff0c \u6bcf\u4e2a\u53d8\u91cf\u63d0\u5347\u7684\u96be\u5ea6\u90fd\u4e0d\u4e00\u6837\u3002\u6709\u7684\u53ef\u4ee5\u5229\u7528\u7ebf\u4e0a\u7ebf\u4e0b\u62db\u52df\u4f1a\u8bae\uff0c\u6709\u7684\u53ef\u4ee5\u5229\u7528\u8bf8\u5982\u79c1\u4eab\u4f1a\uff0c TTT\u7b49\u7b49\u3002\u589e\u957f\u56e2\u961f\u9700\u8981\u5229\u7528\u5206\u6790\u548c\u8c03\u7814\uff0c\u5feb\u901f\u5b9e\u9a8c\u54ea\u4e9b\u56e0\u7d20\u53ef\u4ee5\u5feb\u901f\u6709\u6548\u5b9e\u73b0\u53d8\u91cf\u7684\u63d0\u5347\u3002\u8fd9\u91cc\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u5728\u7535\u5546\u9886\u57df\u3002\u53ef\u4ee5\u4f7f\u7528\u6807\u51c6\u6743\u91cd\u53d8\u91cf\u6cd5\u6765\u505a\u60f3\u6cd5\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u5728\u7ebf\u4e0a\u5f15\u6d41\u5c42\u9762\uff0c\u53c8\u6709\u8bf8\u5982\u8fd9\u7c7b\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6839\u636e\u60f3\u6cd5\u548c\u8bc4\u5206\u4f18\u5148\u7ea7\u5b9e\u9a8c\u6548\u679c\uff0c\u5feb\u901f\u8fed\u4ee3\u786e\u5b9a\u6700\u7ec8\u6700\u6709\u6548\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n\u5b9e\u6218\u90e8\u5206\u591a\u662f\u4e9b\u6d77\u5916\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5947\u6280\u6deb\u5de7\uff0c\u7b14\u8005\u4e0d\u518d\u8be6\u8ff0\u3002\u4f46\u6211\u60f3\u518d\u5e26\u5927\u5bb6\u56de\u5473\u7684\uff0c\u8fd8\u662f\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\u3002\u00a0\u627e\u5230\u516c\u53f8\u548c\u4ea7\u54c1\u53d1\u5c55\u7684\u57fa\u672c\u589e\u957f\u516c\u53f8\u5f88\u91cd\u8981\u3002\u8bf8\u5982\u4e00\u822c\u5e38\u89c1Saas\u7684\u7f51\u7ad9\uff0c\u5176\u57fa\u672c\u516c\u5f0f\u5c31\u5982\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u6bd4\u5982\u50cfebay\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5176\u516c\u5f0f\u5219\u662f\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u53ea\u6709\u56f4\u7ed5\u57fa\u672c\u589e\u957f\u516c\u53f8\uff0c\u63d0\u9ad8\u5404\u4e2a\u6743\u91cd\u7684\u53d8\u91cf\u589e\u957f\u80fd\u529b\u3002\u65b9\u80fd\u6700\u7ec8\u63d0\u5347\u6574\u4e2a\u516c\u53f8\u7684\u8425\u6536\u548c\u589e\u957f\u3002\u5e0c\u671b\u8fd9\u90e8\u5206\u903b\u8f91\u80fd\u5e2e\u5230\u5927\u5bb6\u3002<\/p>\n\n\n\n\u6700\u7ec8\u505a\u4e2a\u603b\u7ed3\uff0c\u589e\u957f\u9ed1\u5ba2\u672c\u4e66\u975e\u5e38\u6709\u542f\u53d1\u6027\u3002\u56fd\u5185\u4e92\u8054\u7f51\u516c\u53f8\u5f88\u591a\u62db\u6570\u53ef\u80fd\u5df2\u7ecf\u8d85\u51fa\u4e86\u672c\u4e66\u7684\u8303\u56f4\uff0c\u4f46\u672c\u8d28\u903b\u8f91\u591a\u6709\u96f7\u540c\u3002\u00a0\u4f7f\u7528\u8bf8\u5982\u65b0\u5a92\u4f53\uff0c\u65b0\u8425\u9500\uff0c\u88c2\u53d8\uff0c\u75c5\u6bd2\u7b49\u65b9\u5f0f\u3002\u5feb\u901f\u6709\u6548\u627e\u5230\u76ee\u6807\u5ba2\u6237\u5ba2\u7fa4\uff0c\u589e\u957f\u6838\u5fc3\u6307\u6807\u3002\u6700\u540e\u7559\u4e2a\u5c0f\u9898\u76ee\u7ed9\u5927\u5bb6\u601d\u8003\u4e00\u4e0b<\/p>\n\n\n\n\u5982\u679c\u4f60\u8d1f\u8d23\u00a0–\u00a0\u6027\u611f\u8377\u5b98\u5728\u7ebf\u53d1\u724c\uff0c\u00a0\u4f60\u4f1a\u8003\u8651\u600e\u6837\u63d0\u9ad8XX\u89c6\u9891\u8d34\u7247\u8f6c\u5316\u7387\uff1f\u00a0\u5982\u4f55\u66f4\u597d\u7684track roi? <\/p>\n\n\n\n\u6b22\u8fce\u7ed9\u7b14\u8005\u7559\u8a00\u4e92\u52a8~<\/p>\n","protected":false},"excerpt":{"rendered":"\u5927\u5bb6\u597d\uff0c\u597d\u4e45\u4e0d\u89c1\u7684\u670b\u53cb\u597d\u4e45\u4e0d\u89c1\uff0c\u521d\u6b21\u89c1\u9762\u7684\u5c0f\u4f19\u4f34\u521d\u6b21\u89c1\u9762\u3002 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\u663e\u800c\u6613\u89c1\uff0c \u518d\u597d\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6216\u5e02\u573a\u63a8\u5e7f\uff0c\u5982\u679c\u79bb\u5f00\u4ea7\u54c1\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u5219\u663e\u5f97\u529b\u4e0d\u4ece\u5fc3\u3002\u672c\u7ae0\u4e3b\u8981\u63d0\u51fa\u4e86\u4e00\u4e2a\u89c2\u70b9\uff0c\u5373\u5440\u54c8\u77ac\u95f4 – \u8fd9\u4e2a\u5176\u5b9e\u5f88\u597d\u7406\u89e3\uff0c\u5c31\u662f\u8ba9\u5ba2\u6237\u7406\u89e3\u6211\u4eec\u7684\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\uff0c\u5e76\u56f4\u7ed5\u5176\u5c55\u5f00\u63a8\u5e7f\uff0c\u5206\u6790\uff0c\u63d0\u5347\u3002\u56fd\u5185\u7684\u6d41\u884c\u8bf4\u6cd5\u662f\uff0c \u4ea7\u54c1\u6293\u624b\u6216\u8005\u529f\u80fd\u58c1\u5792\u3002\u5176\u5b9e\u542b\u4e49\u5927\u540c\u5c0f\u5f02\uff0c\u672c\u8d28\u662f\u8981\u901a\u8fc7\u4ea7\u54c1\u521b\u9020\u5b9e\u9645\u4ef7\u503c\uff0c\u5426\u5219\u4e5f\u4f1a\u662f\u7ee3\u82b1\u6795\u5934\uff0c\u4e0d\u53ef\u6301\u4e45\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n\u8fd9\u90e8\u5206\u51e0\u4e4e\u662f\u672c\u4e66\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u5404\u4f4d\u4f01\u4e1a\u5bb6\u548c\u8001\u677f\u4eec\u7279\u522b\u9700\u8981\u5173\u6ce8\u7684\u70b9\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746\u903b\u8f91\u4e0a\u7b49\u540c\u4e8e\u589e\u957f\u7b56\u7565\u3002 \u5982\u679c\u7528\u6a21\u578b\u6765\u5c55\u5f00\uff0c\u5373\u57fa\u672c\u589e\u957f\u516c\u5f0f – fundamental growth equation<\/p>\n\n\n\n\u62ff\u5fae\u8f6f\u7684\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u6765\u8bf4\uff0c\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u7684\u6838\u5fc3\u4ef7\u503c\u5c31\u662f\u6765\u81ea\u4e8e\u6e20\u9053\u5e26\u6765\u7684\u5546\u4e1a\u8ba2\u5355\u4f53\u91cf\u3002\u5bf9\u4e8e\u5408\u4f5c\u4f19\u4f34\u90e8\u95e8\u6765\u8bf4\uff0c\u9700\u8981\u63d0\u5347\u589e\u957f\u4ef7\u503c\u7684\u7b49\u5f0f\u5373\uff1a<\/p>\n\n\n\n\u5408\u4f5c\u4f19\u4f34\u6570\u91cf*\uff08\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf + \u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf\u3002<\/em>\u3002\u3002\uff09 = \u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u91cf<\/p>\n\n\n\nSum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 \u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u524d\u671f\u79ef\u7d2f\u83b7\u5f97\u4e86\u5f88\u591a\u6fc0\u6d3b\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u7684\u6750\u6599\u548c\u80fd\u529b\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u901a\u8fc7\u62db\u52df\u66f4\u591a\u76f8\u540c\u7c7b\u578b\u6216\u8005\u4e0d\u540c\u9886\u57df\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e0d\u540c\u4ea7\u54c1\u5206\u5c42\u5c42\u9762\u53bb\u589e\u52a0\u6e20\u9053\u8986\u76d6\u3002\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u62db\u52df\u548c\u5206\u5c42\u7684\u8fc7\u7a0b\u63d0\u5347\u6574\u4e2a\u6e20\u9053\u6570\u5b57\u8d21\u732e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n\u800c\u5728\u6e20\u9053\u53d1\u5c55\u671f\u540e\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u66f4\u591a\u5219\u5728partner contribution\u89d2\u5ea6\uff0c\u63d0\u5347\u5e73\u5747\u5408\u4f5c\u4f19\u4f34\u8d21\u732e\u80fd\u529b\u3002\u5728\u6e20\u9053\u672c\u8eab\u4f53\u91cf\uff0c\u4e0d\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u4f19\u4f34\u8fbe\u5230\u4e00\u4e2asweet spot\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u63d0\u5347\u5e73\u5747\u8d21\u732e\u80fd\u529b\u6765\u5e26\u52a8\u9a71\u52a8\u83b7\u5229\u80fd\u529b\u7684\u63d0\u5347\u5373\u3002<\/p>\n\n\n\nPartner number \u2192 Partner Activate \u2192 Partner Avg Contribution \u2191\u2191<\/strong><\/p>\n\n\n\n\u81f3\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u589e\u957f\u98de\u8f6e\u5c31\u663e\u73b0\u4e86\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6240\u4ee5\u9488\u5bf9\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\uff0c\u6211\u8ba4\u4e3a\u662f\u6574\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f53\u7cfb\u91cc\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u786e\u5b9a\u76ee\u6807\u4ee5\u53ca\u5176\u589e\u957f\u7b49\u5f0f\uff0c\u56f4\u7ed5\u589e\u957f\u7b49\u5f0f\u548c\u5176\u53d8\u91cf\u505a\u76f8\u5173\u63d0\u5347\u9879\u76ee\u3002\u8fd9\u6837\u65b9\u80fd\u63d0\u5347\u6574\u4e2a\u73af\u8282\uff0c\u5b9e\u73b0\u95ed\u73af\u3002<\/p>\n\n\n\n\u5feb\u8282\u594f\u5b9e\u9a8c<\/strong><\/p>\n\n\n\n\u5176\u5b9e\u5728\u4e0a\u4e2a\u73af\u8282\u5185\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u6240\u63d0\u5230\u3002\u9488\u5bf9\u95ed\u73af\u548c\u6574\u4e2a\u98de\u8f6e\uff0c \u6bcf\u4e2a\u53d8\u91cf\u63d0\u5347\u7684\u96be\u5ea6\u90fd\u4e0d\u4e00\u6837\u3002\u6709\u7684\u53ef\u4ee5\u5229\u7528\u7ebf\u4e0a\u7ebf\u4e0b\u62db\u52df\u4f1a\u8bae\uff0c\u6709\u7684\u53ef\u4ee5\u5229\u7528\u8bf8\u5982\u79c1\u4eab\u4f1a\uff0c TTT\u7b49\u7b49\u3002\u589e\u957f\u56e2\u961f\u9700\u8981\u5229\u7528\u5206\u6790\u548c\u8c03\u7814\uff0c\u5feb\u901f\u5b9e\u9a8c\u54ea\u4e9b\u56e0\u7d20\u53ef\u4ee5\u5feb\u901f\u6709\u6548\u5b9e\u73b0\u53d8\u91cf\u7684\u63d0\u5347\u3002\u8fd9\u91cc\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u5728\u7535\u5546\u9886\u57df\u3002\u53ef\u4ee5\u4f7f\u7528\u6807\u51c6\u6743\u91cd\u53d8\u91cf\u6cd5\u6765\u505a\u60f3\u6cd5\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u5728\u7ebf\u4e0a\u5f15\u6d41\u5c42\u9762\uff0c\u53c8\u6709\u8bf8\u5982\u8fd9\u7c7b\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6839\u636e\u60f3\u6cd5\u548c\u8bc4\u5206\u4f18\u5148\u7ea7\u5b9e\u9a8c\u6548\u679c\uff0c\u5feb\u901f\u8fed\u4ee3\u786e\u5b9a\u6700\u7ec8\u6700\u6709\u6548\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n\u5b9e\u6218\u90e8\u5206\u591a\u662f\u4e9b\u6d77\u5916\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5947\u6280\u6deb\u5de7\uff0c\u7b14\u8005\u4e0d\u518d\u8be6\u8ff0\u3002\u4f46\u6211\u60f3\u518d\u5e26\u5927\u5bb6\u56de\u5473\u7684\uff0c\u8fd8\u662f\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\u3002\u00a0\u627e\u5230\u516c\u53f8\u548c\u4ea7\u54c1\u53d1\u5c55\u7684\u57fa\u672c\u589e\u957f\u516c\u53f8\u5f88\u91cd\u8981\u3002\u8bf8\u5982\u4e00\u822c\u5e38\u89c1Saas\u7684\u7f51\u7ad9\uff0c\u5176\u57fa\u672c\u516c\u5f0f\u5c31\u5982\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u6bd4\u5982\u50cfebay\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5176\u516c\u5f0f\u5219\u662f\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u53ea\u6709\u56f4\u7ed5\u57fa\u672c\u589e\u957f\u516c\u53f8\uff0c\u63d0\u9ad8\u5404\u4e2a\u6743\u91cd\u7684\u53d8\u91cf\u589e\u957f\u80fd\u529b\u3002\u65b9\u80fd\u6700\u7ec8\u63d0\u5347\u6574\u4e2a\u516c\u53f8\u7684\u8425\u6536\u548c\u589e\u957f\u3002\u5e0c\u671b\u8fd9\u90e8\u5206\u903b\u8f91\u80fd\u5e2e\u5230\u5927\u5bb6\u3002<\/p>\n\n\n\n\u6700\u7ec8\u505a\u4e2a\u603b\u7ed3\uff0c\u589e\u957f\u9ed1\u5ba2\u672c\u4e66\u975e\u5e38\u6709\u542f\u53d1\u6027\u3002\u56fd\u5185\u4e92\u8054\u7f51\u516c\u53f8\u5f88\u591a\u62db\u6570\u53ef\u80fd\u5df2\u7ecf\u8d85\u51fa\u4e86\u672c\u4e66\u7684\u8303\u56f4\uff0c\u4f46\u672c\u8d28\u903b\u8f91\u591a\u6709\u96f7\u540c\u3002\u00a0\u4f7f\u7528\u8bf8\u5982\u65b0\u5a92\u4f53\uff0c\u65b0\u8425\u9500\uff0c\u88c2\u53d8\uff0c\u75c5\u6bd2\u7b49\u65b9\u5f0f\u3002\u5feb\u901f\u6709\u6548\u627e\u5230\u76ee\u6807\u5ba2\u6237\u5ba2\u7fa4\uff0c\u589e\u957f\u6838\u5fc3\u6307\u6807\u3002\u6700\u540e\u7559\u4e2a\u5c0f\u9898\u76ee\u7ed9\u5927\u5bb6\u601d\u8003\u4e00\u4e0b<\/p>\n\n\n\n\u5982\u679c\u4f60\u8d1f\u8d23\u00a0–\u00a0\u6027\u611f\u8377\u5b98\u5728\u7ebf\u53d1\u724c\uff0c\u00a0\u4f60\u4f1a\u8003\u8651\u600e\u6837\u63d0\u9ad8XX\u89c6\u9891\u8d34\u7247\u8f6c\u5316\u7387\uff1f\u00a0\u5982\u4f55\u66f4\u597d\u7684track roi? <\/p>\n\n\n\n\u6b22\u8fce\u7ed9\u7b14\u8005\u7559\u8a00\u4e92\u52a8~<\/p>\n","protected":false},"excerpt":{"rendered":"\u5927\u5bb6\u597d\uff0c\u597d\u4e45\u4e0d\u89c1\u7684\u670b\u53cb\u597d\u4e45\u4e0d\u89c1\uff0c\u521d\u6b21\u89c1\u9762\u7684\u5c0f\u4f19\u4f34\u521d\u6b21\u89c1\u9762\u3002 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\u589e\u957f\u6760\u6746<\/strong><\/p>\n\n\n\n\u8fd9\u90e8\u5206\u51e0\u4e4e\u662f\u672c\u4e66\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u5404\u4f4d\u4f01\u4e1a\u5bb6\u548c\u8001\u677f\u4eec\u7279\u522b\u9700\u8981\u5173\u6ce8\u7684\u70b9\u3002<\/p>\n\n\n\n\u589e\u957f\u6760\u6746\u903b\u8f91\u4e0a\u7b49\u540c\u4e8e\u589e\u957f\u7b56\u7565\u3002 \u5982\u679c\u7528\u6a21\u578b\u6765\u5c55\u5f00\uff0c\u5373\u57fa\u672c\u589e\u957f\u516c\u5f0f – fundamental growth equation<\/p>\n\n\n\n\u62ff\u5fae\u8f6f\u7684\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u6765\u8bf4\uff0c\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u7684\u6838\u5fc3\u4ef7\u503c\u5c31\u662f\u6765\u81ea\u4e8e\u6e20\u9053\u5e26\u6765\u7684\u5546\u4e1a\u8ba2\u5355\u4f53\u91cf\u3002\u5bf9\u4e8e\u5408\u4f5c\u4f19\u4f34\u90e8\u95e8\u6765\u8bf4\uff0c\u9700\u8981\u63d0\u5347\u589e\u957f\u4ef7\u503c\u7684\u7b49\u5f0f\u5373\uff1a<\/p>\n\n\n\n\u5408\u4f5c\u4f19\u4f34\u6570\u91cf*\uff08\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf + \u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf\u3002<\/em>\u3002\u3002\uff09 = \u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u91cf<\/p>\n\n\n\nSum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 \u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u524d\u671f\u79ef\u7d2f\u83b7\u5f97\u4e86\u5f88\u591a\u6fc0\u6d3b\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u7684\u6750\u6599\u548c\u80fd\u529b\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u901a\u8fc7\u62db\u52df\u66f4\u591a\u76f8\u540c\u7c7b\u578b\u6216\u8005\u4e0d\u540c\u9886\u57df\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e0d\u540c\u4ea7\u54c1\u5206\u5c42\u5c42\u9762\u53bb\u589e\u52a0\u6e20\u9053\u8986\u76d6\u3002\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u62db\u52df\u548c\u5206\u5c42\u7684\u8fc7\u7a0b\u63d0\u5347\u6574\u4e2a\u6e20\u9053\u6570\u5b57\u8d21\u732e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n\u800c\u5728\u6e20\u9053\u53d1\u5c55\u671f\u540e\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u66f4\u591a\u5219\u5728partner contribution\u89d2\u5ea6\uff0c\u63d0\u5347\u5e73\u5747\u5408\u4f5c\u4f19\u4f34\u8d21\u732e\u80fd\u529b\u3002\u5728\u6e20\u9053\u672c\u8eab\u4f53\u91cf\uff0c\u4e0d\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u4f19\u4f34\u8fbe\u5230\u4e00\u4e2asweet spot\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u63d0\u5347\u5e73\u5747\u8d21\u732e\u80fd\u529b\u6765\u5e26\u52a8\u9a71\u52a8\u83b7\u5229\u80fd\u529b\u7684\u63d0\u5347\u5373\u3002<\/p>\n\n\n\nPartner number \u2192 Partner Activate \u2192 Partner Avg Contribution \u2191\u2191<\/strong><\/p>\n\n\n\n\u81f3\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u589e\u957f\u98de\u8f6e\u5c31\u663e\u73b0\u4e86\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6240\u4ee5\u9488\u5bf9\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\uff0c\u6211\u8ba4\u4e3a\u662f\u6574\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f53\u7cfb\u91cc\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u786e\u5b9a\u76ee\u6807\u4ee5\u53ca\u5176\u589e\u957f\u7b49\u5f0f\uff0c\u56f4\u7ed5\u589e\u957f\u7b49\u5f0f\u548c\u5176\u53d8\u91cf\u505a\u76f8\u5173\u63d0\u5347\u9879\u76ee\u3002\u8fd9\u6837\u65b9\u80fd\u63d0\u5347\u6574\u4e2a\u73af\u8282\uff0c\u5b9e\u73b0\u95ed\u73af\u3002<\/p>\n\n\n\n\u5feb\u8282\u594f\u5b9e\u9a8c<\/strong><\/p>\n\n\n\n\u5176\u5b9e\u5728\u4e0a\u4e2a\u73af\u8282\u5185\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u6240\u63d0\u5230\u3002\u9488\u5bf9\u95ed\u73af\u548c\u6574\u4e2a\u98de\u8f6e\uff0c \u6bcf\u4e2a\u53d8\u91cf\u63d0\u5347\u7684\u96be\u5ea6\u90fd\u4e0d\u4e00\u6837\u3002\u6709\u7684\u53ef\u4ee5\u5229\u7528\u7ebf\u4e0a\u7ebf\u4e0b\u62db\u52df\u4f1a\u8bae\uff0c\u6709\u7684\u53ef\u4ee5\u5229\u7528\u8bf8\u5982\u79c1\u4eab\u4f1a\uff0c TTT\u7b49\u7b49\u3002\u589e\u957f\u56e2\u961f\u9700\u8981\u5229\u7528\u5206\u6790\u548c\u8c03\u7814\uff0c\u5feb\u901f\u5b9e\u9a8c\u54ea\u4e9b\u56e0\u7d20\u53ef\u4ee5\u5feb\u901f\u6709\u6548\u5b9e\u73b0\u53d8\u91cf\u7684\u63d0\u5347\u3002\u8fd9\u91cc\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u6bd4\u5982\u5728\u7535\u5546\u9886\u57df\u3002\u53ef\u4ee5\u4f7f\u7528\u6807\u51c6\u6743\u91cd\u53d8\u91cf\u6cd5\u6765\u505a\u60f3\u6cd5\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u5728\u7ebf\u4e0a\u5f15\u6d41\u5c42\u9762\uff0c\u53c8\u6709\u8bf8\u5982\u8fd9\u7c7b\u8bc4\u5206\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6839\u636e\u60f3\u6cd5\u548c\u8bc4\u5206\u4f18\u5148\u7ea7\u5b9e\u9a8c\u6548\u679c\uff0c\u5feb\u901f\u8fed\u4ee3\u786e\u5b9a\u6700\u7ec8\u6700\u6709\u6548\u7684\u589e\u957f\u7b56\u7565\u3002<\/p>\n\n\n\n\u5b9e\u6218\u90e8\u5206\u591a\u662f\u4e9b\u6d77\u5916\u4e92\u8054\u7f51\u516c\u53f8\u7684\u5947\u6280\u6deb\u5de7\uff0c\u7b14\u8005\u4e0d\u518d\u8be6\u8ff0\u3002\u4f46\u6211\u60f3\u518d\u5e26\u5927\u5bb6\u56de\u5473\u7684\uff0c\u8fd8\u662f\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\u3002\u00a0\u627e\u5230\u516c\u53f8\u548c\u4ea7\u54c1\u53d1\u5c55\u7684\u57fa\u672c\u589e\u957f\u516c\u53f8\u5f88\u91cd\u8981\u3002\u8bf8\u5982\u4e00\u822c\u5e38\u89c1Saas\u7684\u7f51\u7ad9\uff0c\u5176\u57fa\u672c\u516c\u5f0f\u5c31\u5982\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u6bd4\u5982\u50cfebay\u8fd9\u6837\u7684\u516c\u53f8\uff0c\u5176\u516c\u5f0f\u5219\u662f\uff1a<\/p>\n\n\n\n<\/figure>\n\n\n\n\u53ea\u6709\u56f4\u7ed5\u57fa\u672c\u589e\u957f\u516c\u53f8\uff0c\u63d0\u9ad8\u5404\u4e2a\u6743\u91cd\u7684\u53d8\u91cf\u589e\u957f\u80fd\u529b\u3002\u65b9\u80fd\u6700\u7ec8\u63d0\u5347\u6574\u4e2a\u516c\u53f8\u7684\u8425\u6536\u548c\u589e\u957f\u3002\u5e0c\u671b\u8fd9\u90e8\u5206\u903b\u8f91\u80fd\u5e2e\u5230\u5927\u5bb6\u3002<\/p>\n\n\n\n\u6700\u7ec8\u505a\u4e2a\u603b\u7ed3\uff0c\u589e\u957f\u9ed1\u5ba2\u672c\u4e66\u975e\u5e38\u6709\u542f\u53d1\u6027\u3002\u56fd\u5185\u4e92\u8054\u7f51\u516c\u53f8\u5f88\u591a\u62db\u6570\u53ef\u80fd\u5df2\u7ecf\u8d85\u51fa\u4e86\u672c\u4e66\u7684\u8303\u56f4\uff0c\u4f46\u672c\u8d28\u903b\u8f91\u591a\u6709\u96f7\u540c\u3002\u00a0\u4f7f\u7528\u8bf8\u5982\u65b0\u5a92\u4f53\uff0c\u65b0\u8425\u9500\uff0c\u88c2\u53d8\uff0c\u75c5\u6bd2\u7b49\u65b9\u5f0f\u3002\u5feb\u901f\u6709\u6548\u627e\u5230\u76ee\u6807\u5ba2\u6237\u5ba2\u7fa4\uff0c\u589e\u957f\u6838\u5fc3\u6307\u6807\u3002\u6700\u540e\u7559\u4e2a\u5c0f\u9898\u76ee\u7ed9\u5927\u5bb6\u601d\u8003\u4e00\u4e0b<\/p>\n\n\n\n\u5982\u679c\u4f60\u8d1f\u8d23\u00a0–\u00a0\u6027\u611f\u8377\u5b98\u5728\u7ebf\u53d1\u724c\uff0c\u00a0\u4f60\u4f1a\u8003\u8651\u600e\u6837\u63d0\u9ad8XX\u89c6\u9891\u8d34\u7247\u8f6c\u5316\u7387\uff1f\u00a0\u5982\u4f55\u66f4\u597d\u7684track roi? <\/p>\n\n\n\n\u6b22\u8fce\u7ed9\u7b14\u8005\u7559\u8a00\u4e92\u52a8~<\/p>\n","protected":false},"excerpt":{"rendered":"\u5927\u5bb6\u597d\uff0c\u597d\u4e45\u4e0d\u89c1\u7684\u670b\u53cb\u597d\u4e45\u4e0d\u89c1\uff0c\u521d\u6b21\u89c1\u9762\u7684\u5c0f\u4f19\u4f34\u521d\u6b21\u89c1\u9762\u3002 \u4eca\u5929\u6765\u804a\u804a\u4e00\u672c\u4e66\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u3002\u66fe\u7ecf\u673a\u7f18\u5de7\u5408\u4e4b\u4e0b\u770b\u8fc7\u8fd9\u672c\u4e66\uff0c\u5f53\u65f6\u8fd8\u6ca1\u771f\u6b63\u63a5\u89e6\u56fd\u5185\u4e92\u8054\u7f51\uff0c\u6700\u5927\u7684\u611f\u89e6\u662f\u672c\u4e66\u6709\u4e2a\u6982\u5ff5\u7279\u522b\u597d\uff0c\u6570\u2026<\/p>\n","protected":false},"author":1,"featured_media":51726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[40],"special":[],"class_list":["post-51725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cgo","tag-40","entry"],"views":46991,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/51725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=51725"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/51725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/51726"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=51725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=51725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=51725"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=51725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\u8fd9\u90e8\u5206\u51e0\u4e4e\u662f\u672c\u4e66\u7684\u6838\u5fc3\uff0c\u4e5f\u662f\u5404\u4f4d\u4f01\u4e1a\u5bb6\u548c\u8001\u677f\u4eec\u7279\u522b\u9700\u8981\u5173\u6ce8\u7684\u70b9\u3002<\/p>\n\n\n\n
\u589e\u957f\u6760\u6746\u903b\u8f91\u4e0a\u7b49\u540c\u4e8e\u589e\u957f\u7b56\u7565\u3002 \u5982\u679c\u7528\u6a21\u578b\u6765\u5c55\u5f00\uff0c\u5373\u57fa\u672c\u589e\u957f\u516c\u5f0f – fundamental growth equation<\/p>\n\n\n\n
\u62ff\u5fae\u8f6f\u7684\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u6765\u8bf4\uff0c\u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u7684\u6838\u5fc3\u4ef7\u503c\u5c31\u662f\u6765\u81ea\u4e8e\u6e20\u9053\u5e26\u6765\u7684\u5546\u4e1a\u8ba2\u5355\u4f53\u91cf\u3002\u5bf9\u4e8e\u5408\u4f5c\u4f19\u4f34\u90e8\u95e8\u6765\u8bf4\uff0c\u9700\u8981\u63d0\u5347\u589e\u957f\u4ef7\u503c\u7684\u7b49\u5f0f\u5373\uff1a<\/p>\n\n\n\n
\u5408\u4f5c\u4f19\u4f34\u6570\u91cf*\uff08\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf + \u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u6fc0\u6d3b\u7387*\u4e0d\u540c\u4ea7\u54c1\u5408\u4f5c\u4f19\u4f34\u5e73\u5747\u8d21\u732e\u91cf\u3002<\/em>\u3002\u3002\uff09 = \u5408\u4f5c\u4f19\u4f34\u4f53\u7cfb\u8d21\u732e\u91cf<\/p>\n\n\n\nSum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 \u5728\u8fd9\u4e2a\u65f6\u671f\uff0c\u6211\u4eec\u5df2\u7ecf\u901a\u8fc7\u524d\u671f\u79ef\u7d2f\u83b7\u5f97\u4e86\u5f88\u591a\u6fc0\u6d3b\u8d4b\u80fd\u5408\u4f5c\u4f19\u4f34\u7684\u6750\u6599\u548c\u80fd\u529b\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u505a\u7684\uff0c\u5c31\u662f\u901a\u8fc7\u62db\u52df\u66f4\u591a\u76f8\u540c\u7c7b\u578b\u6216\u8005\u4e0d\u540c\u9886\u57df\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5728\u4e0d\u540c\u4ea7\u54c1\u5206\u5c42\u5c42\u9762\u53bb\u589e\u52a0\u6e20\u9053\u8986\u76d6\u3002\u901a\u8fc7\u5408\u4f5c\u4f19\u4f34\u62db\u52df\u548c\u5206\u5c42\u7684\u8fc7\u7a0b\u63d0\u5347\u6574\u4e2a\u6e20\u9053\u6570\u5b57\u8d21\u732e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n\u800c\u5728\u6e20\u9053\u53d1\u5c55\u671f\u540e\uff0c\u6211\u4eec\u9700\u8981\u505a\u7684\u66f4\u591a\u5219\u5728partner contribution\u89d2\u5ea6\uff0c\u63d0\u5347\u5e73\u5747\u5408\u4f5c\u4f19\u4f34\u8d21\u732e\u80fd\u529b\u3002\u5728\u6e20\u9053\u672c\u8eab\u4f53\u91cf\uff0c\u4e0d\u8bba\u662f\u5185\u90e8\u8fd8\u662f\u5916\u90e8\u4f19\u4f34\u8fbe\u5230\u4e00\u4e2asweet spot\u7684\u65f6\u5019\uff0c\u901a\u8fc7\u63d0\u5347\u5e73\u5747\u8d21\u732e\u80fd\u529b\u6765\u5e26\u52a8\u9a71\u52a8\u83b7\u5229\u80fd\u529b\u7684\u63d0\u5347\u5373\u3002<\/p>\n\n\n\nPartner number \u2192 Partner Activate \u2192 Partner Avg Contribution \u2191\u2191<\/strong><\/p>\n\n\n\n\u81f3\u6b64\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5408\u4f5c\u4f19\u4f34\u589e\u957f\u98de\u8f6e\u5c31\u663e\u73b0\u4e86\uff1a<\/p>\n\n\n\n<\/figure><\/div>\n\n\n\n\u6240\u4ee5\u9488\u5bf9\u589e\u957f\u6760\u6746\u8fd9\u90e8\u5206\uff0c\u6211\u8ba4\u4e3a\u662f\u6574\u4e2a\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u4f53\u7cfb\u91cc\u6700\u91cd\u8981\u7684\u4e00\u90e8\u5206\u3002\u786e\u5b9a\u76ee\u6807\u4ee5\u53ca\u5176\u589e\u957f\u7b49\u5f0f\uff0c\u56f4\u7ed5\u589e\u957f\u7b49\u5f0f\u548c\u5176\u53d8\u91cf\u505a\u76f8\u5173\u63d0\u5347\u9879\u76ee\u3002\u8fd9\u6837\u65b9\u80fd\u63d0\u5347\u6574\u4e2a\u73af\u8282\uff0c\u5b9e\u73b0\u95ed\u73af\u3002<\/p>\n\n\n\n\u5feb\u8282\u594f\u5b9e\u9a8c<\/strong><\/p>\n\n\n\n\u5176\u5b9e\u5728\u4e0a\u4e2a\u73af\u8282\u5185\uff0c\u6211\u4eec\u5df2\u7ecf\u6709\u6240\u63d0\u5230\u3002\u9488\u5bf9\u95ed\u73af\u548c\u6574\u4e2a\u98de\u8f6e\uff0c 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Sum(PartnerRev) = PartnerNo *( AvgPartnerActivateRate*AvgPartnerContributionNo + DifferentLevelAvgPartnerActiveRate*Contribution\u2026)<\/em><\/p>\n\n\n\n\u6240\u4ee5\u4ece\u5982\u4e0a\u516c\u5f0f\u6765\u8bf4\uff0c\u6211\u4eec\u53ef\u4ee5\u62c6\u5206\u5e76\u5b9e\u73b0\u6211\u4eec\u7684\u76ee\u7684\u3002 \u5373\uff0c\u5982\u679c\u60f3\u8981\u5e26\u6765\u6574\u4f53\u8d21\u732e\u91cf\u7684\u63d0\u5347<\/strong>\u3002\u5728\u4e0d\u540c\u9636\u6bb5\u548c\u5206\u6790\u4e0b\uff0c\u6211\u4eec\u9700\u8981\u4e13\u6ce8\u4e8e\u4e0d\u540c\u7684\u53d8\u91cf<\/strong>\u6765\u5b9e\u73b0\u6574\u4f53\u7684\u63d0\u5347\u3002<\/p>\n\n\n\n\u6bd4\u5982\u5728\u53d1\u5c55\u521d\u671f\uff0c\u6211\u4eec\u7684\u6e20\u9053\u4eba\u5458\u548c\u5408\u4f5c\u4f19\u4f34\u90fd\u5341\u5206\u6709\u9650\u3002\u5728\u8fd9\u4e2a\u9636\u6bb5\u6211\u4eec\u9700\u8981\u63d0\u5347\u7684\uff0c\u53ef\u80fd\u5c31\u662f\u6211\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u6fc0\u6d3b\u7387\u548c\u8d21\u732e\u91cf<\/p>\n\n\n\nPartner number \u2192 \uff0c Partner Activate Rate \u2191 Partner Contribution \u2191 <\/strong> \u8fd9\u6837\uff0c\u5728No\u4e0d\u53d8\u7684\u60c5\u51b5\uff0c\u6574\u4f53\u7684\u8d21\u732e\u503c\u5c31\u4f1a\u63d0\u9ad8\u3002\u8fd9\u4e2a\u65f6\u671f\uff0c\u91cd\u8981\u7684\u5c31\u662f\u5bf9\u4e8e\u524d\u671f\u5408\u4f5c\u4f19\u4f34\u7684\u57f9\u517b\u548c\u8d4b\u80fd\uff0c\u6709\u51e0\u4e2a\u6838\u5fc3\u8d21\u732e\u7684\u4f19\u4f34\u5c31\u80fd\u7ed9\u6570\u5b57\u8d21\u732e\u63d0\u5347\u5e26\u6765\u5de8\u5927\u52a8\u80fd\u3002<\/p>\n\n\n\n\u7136\u540e\u5728\u6e20\u9053\u53d1\u5c55\u4e2d\u671f\uff0c\u6211\u4eec\u53ef\u80fd\u9700\u8981\u8003\u8651\u7684\u662f\uff0c \u5728\u516c\u53f8\u6e20\u9053\u4eba\u5458\u80fd\u529b\u63d0\u5347\u7684\u540c\u65f6\uff0c\u6211\u4eec\u9700\u8981\u53d1\u5c55\u6574\u4f53\u5408\u4f5c\u4f19\u4f34\u7684\u6570\u91cf\u3002\u8fd9\u6837\u5c31\u53ef\u4ee5\u5728\u7ef4\u6301Active rate\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6574\u4f53\u6570\u5b57\u5f97\u5230\u63d0\u5347\u3002<\/p>\n\n\n\nPartner Number \u2191\u2191 Partner Activate \u2191 Partner Contribution \u2192<\/strong> \u3002 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