{"id":51113,"date":"2021-11-24T18:55:01","date_gmt":"2021-11-24T10:55:01","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=51113"},"modified":"2021-11-24T18:55:08","modified_gmt":"2021-11-24T10:55:08","slug":"%e5%90%b4%e5%bf%97%e5%88%9a%ef%bc%9a%e7%a0%94%e7%a9%b6100%e4%b8%aa%e6%b5%b7%e5%a4%96dtc%e5%93%81%e7%89%8c%e5%90%8e%ef%bc%8c%e9%a6%96%e6%ac%a1%e6%8f%90%e5%87%ba%e6%b5%b7%e5%a4%96dtc%e5%93%81%e7%89%8c8","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/51113.html","title":{"rendered":"\u5434\u5fd7\u521a\uff1a\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b"},"content":{"rendered":"\n

\u8fc7\u53bb\u7684\u5341\u5e74\uff0c\u662f\u6d77\u5916DTC<\/a><\/span>\u98de\u901f\u53d1\u5c55\u7684\u5341\u5e74\uff0c\u4ee5WARBY PARKER\u3001Allbirds\u4e3a\u4ee3\u8868\u7684\u6570\u767e\u4e2aDTC\u54c1\u724c\u4f5c\u4e3a\u65b0\u7269\u79cd\u4e2d\u7684\u72ec\u89d2\u517d\uff0c\u7ed9\u4e88\u884c\u4e1a\u6781\u5927\u7684\u4fe1\u5fc3\u548c\u671f\u671b\uff0c\u6210\u4e3a\u521b\u4e1a\u5708\u7684\u7126\u70b9\u3002<\/p>\n\n\n\n

\u636eeMarketer \u7edf\u8ba1\u6570\u636e\u663e\u793a\uff0c2019\u5e74\u7f8e\u56fd\u5e02\u573aDTC\u54c1\u724c\u9500\u552e\u989d\u8fbe\u5230142.8\u4ebf\u7f8e\u5143\uff0c\u589e\u901f\u8d85\u8fc7\u6574\u4f53\u7535\u5546\u884c\u4e1a\u3002<\/p>\n\n\n\n

\u7279\u522b\u5728\u75ab\u60c5\u8086\u8650\u76842020\u5e74\uff0c\u66f4\u591a\u6d88\u8d39\u8005\u9009\u62e9\u7ebf\u4e0a\u6e20\u9053\u6d88\u8d39\uff0c\u8fd9\u8ba9\u8d8a\u6765\u8d8a\u591a\u4f01\u4e1a\u5c06\u5e03\u5c40DTC\u6e20\u9053\u548c\u6570\u5b57\u5316\u8f6c\u578b\u7eb3\u2f0a\u4f01\u4e1a\u672a\u6765\u89c4\u5212\u548c\u6218\u7565\u4e2d\u3002\u51e0\u4e4e\u6bcf\u4e2a\u96f6\u552e\u6d88\u8d39\u9886\u57df\u90fd\u80fd\u770b\u5230DTC\u54c1\u724c\u98a0\u8986\u884c\u4e1a\u7684\u6848\u4f8b\u3002<\/p>\n\n\n\n

\u8fd9\u5bf9\u4e2d\u56fd\u672c\u571f\u65b0\u6d88\u8d39\u9886\u57df\u4ea7\u751f\u5de8\u5927\u5f71\u54cd\uff0c\u5c3d\u7ba1\u4e2d\u56fd\u7684DTC\u901a\u5e38\u6307\u201c\u6296\u97f3-\u5929\u732b-\u6d88\u8d39\u8005\u201d\uff0c\u4f46\u4e5f\u4f9d\u7136\u5e2e\u52a9\u7ebd\u897f\u4e4b\u8c1c\u3001\u534a\u4ea9\u82b1\u7530\u7b49\u54c1\u724c\u5b9e\u73b0\u4e8c\u6b21\u7206\u53d1\u589e\u957f\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u4f9d\u6258\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u516c\u4f17\u53f7\u7b49\u793e\u4ea4\u5a92\u4f53\u6d41\u91cf\u7ea2\u5229\u5b8c\u6210\u4ece0\u52301\u98de\u8dc3\u7684\u54c1\u724c\u6bd4\u6bd4\u7686\u662f\u3002\u6b63\u56e0\u4e3a\u5982\u6b64\uff0c\u56fd\u5185\u65e0\u8bba\u662f\u6295\u8d44\u4eba\u8fd8\u662f\u7535\u5546\u5e73\u53f0\u3001\u8425\u9500\u9886\u57df\uff0c\u8d8a\u6765\u8d8a\u591a\u4eba\u5f00\u59cb\u5173\u6ce8DTC\u3002<\/p>\n\n\n\n

\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u5bfb\u6c42\u51fa\u6d77\u7684\u4e2d\u56fd\u54c1\u724c\u800c\u8a00\uff0cDTC\u65e0\u7591\u662f\u6700\u597d\u7684\u9009\u62e9\u3002\u57fa\u4e8e\u5bf9\u9996\u6279\u6210\u957f\u8d77\u6765\u7684\u4ee3\u8868\u6027\u6d77\u5916DTC\u54c1\u724c\u89c2\u5bdf\u7814\u7a76\uff0c\u6211\u603b\u7ed3\u4e868\u5927\u54c1\u724c\u521b\u5efa\u6a21\u578b\uff0c\u5b83\u4eec\u5206\u522b\u662f\uff1a\u6ee1\u8db3\u65e0\u5dee\u5f02\u5316\u9700\u6c42\u6a21\u578b\u3001\u7ea2\u4eba\u9a71\u52a8\u6a21\u578b\u3001\u53ef\u6301\u7eed\u4ea7\u54c1\u6a21\u578b\u3001\u4e9a\u6587\u5316\u5708\u5c42\u6a21\u578b\u3001\u65b0\u529f\u80fd\u89e3\u51b3\u65b9\u6848\u6a21\u578b\u3001\u5b9a\u5236\u5316\u65b9\u6848\u6a21\u578b\u3001\u8ba2\u9605\u6a21\u578b\u3001\u5168\u573a\u666f\u4e00\u4f53\u5316\u6a21\u578b\u3002\u540e\u9762\u4f1a\u5206\u522b\u4e00\u4e00\u5206\u6790\u3002<\/p>\n\n\n\n

01.<\/strong><\/p>\n\n\n\n

\u6d77\u5916DTC\u53d1\u5c55\u76843\u5927\u9636\u6bb5<\/strong><\/p>\n\n\n\n

\u6240\u8c13DTC\uff0cDirect To Consumer\uff0c\u76f4\u63a5\u7ffb\u8bd1\u8fc7\u6765\u5c31\u662f\u201c\u628a\u5546\u54c1\u76f4\u63a5\u5356\u7ed9\u6d88\u8d39\u8005\u201d\u7684\u610f\u601d\u3002DTC\u5174\u8d77\u7684\u76f4\u63a5\u56e0\u7d20\uff0c\u5f97\u76ca\u4e8e\u4e92\u8054\u7f51\u7684\u53d1\u5c55\uff0c\u6d88\u8d39\u8005\u8d2d\u7269\u4e60\u60ef\u7531\u7ebf\u4e0b\u8f6c\u79fb\u5230\u7ebf\u4e0a\u3002\u7531\u4e8e\u4e2d\u95f4\u4e0d\u901a\u8fc7\u7b2c\u4e09\u65b9\u6e20\u9053\uff0c\u8fd9\u4e9b\u54c1\u724c\u552e\u4ef7\u5f80\u5f80\u504f\u4f4e\uff0c\u4f46\u4e0e\u6b64\u540c\u65f6\uff0c\u5b83\u4eec\u4f1a\u5728\u4ea7\u54c1\u54c1\u8d28\u548c\u529f\u80fd\u4e0a\u505a\u521b\u65b0\uff0c\u4ee5\u53ca\u5305\u88c5\u4e0a\u505a\u5347\u7ea7\u6539\u826f\uff0c\u6027\u4ef7\u6bd4\u5f80\u5f80\u975e\u5e38\u9ad8\u3002<\/p>\n\n\n\n

\u53ef\u4ee5\u8bf4\uff0cDTC\u54c1\u724c\u7684\u8bde\u751f\uff0c\u5f80\u5f80\u56e0\u4e3a\u73b0\u6709\u7684\u5e02\u573a\u5c1a\u6709\u66b4\u5229\u3001\u7f3a\u5c11\u521b\u65b0\u3001\u6d88\u8d39\u8005\u4f53\u9a8c\u6709\u5f88\u5927\u63d0\u5347\u7a7a\u95f4\uff0c\u4f8b\u5982WARBY PARKER\u6240\u5728\u7684\u773c\u955c\u884c\u4e1a\uff0c\u66b4\u5229\u4e25\u91cd\u5c31\u662f\u4e2a\u516c\u5f00\u7684\u79d8\u5bc6\uff0c\u6765\u81ea\u540c\u4e00\u4e2a\u773c\u955c\u5de5\u5382\u3001\u540c\u4e00\u4e2a\u6d41\u6c34\u7ebf\uff0c\u56e0\u4e3a\u6700\u540e\u7684\u8d34\u724c\u4e0d\u4e00\u6837\uff0c\u5dee\u4ef7\u53ef\u8fbe\u5230\u6570\u500d\u3002\u7ebf\u4e0b\u4f20\u7edf\u773c\u955c\u5e97\u5ba2\u5355\u4ef7\u5728\u51e0\u767e\u7f8e\u5143\u7684\u4ea7\u54c1\u6bd4\u6bd4\u7686\u662f\uff0c\u5bf9\u666e\u901a\u6d88\u8d39\u8005\u800c\u8a00\u4ef7\u683c\u504f\u8d35\u3002<\/p>\n\n\n\n

WARBY PARKER\u5219\u8ba9\u6d88\u8d39\u8005\u53ea\u9700\u82b1\u8d39100\u7f8e\u5143\u5de6\u53f3\uff0c\u5c31\u80fd\u4e70\u5230\u4e0e\u5b9e\u4f53\u5e97\u4e00\u6837\u54c1\u8d28\u7684\u773c\u955c\uff0c\u6210\u4e3a\u53d1\u5c55\u6700\u597d\u7684DTC\u54c1\u724c\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

WARBY PARKER<\/p>\n\n\n\n

\u6839\u636e\u54c1\u724c\u661f\u7403\u7684\u7814\u7a76\u62a5\u544a\uff0c\u6d77\u5916DTC\u54c1\u724c\u53d1\u5c55\u53ef\u5206\u4e3a3\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n

1.DTC1.0\uff1a\u840c\u82bd\u6210\u957f\u671f\uff082005-2010\uff09<\/strong><\/p>\n\n\n\n

2005\u5e74\u524d\u540e\uff0cDTC\u5c1a\u5c5e\u840c\u82bd\u9636\u6bb5\uff0c\u4e0e\u6574\u4e2a\u6570\u5b57\u5316\u3001\u5782\u76f4\u7535\u5546\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u7684\u5174\u8d77\u6709\u5173\u3002\u53d7\u76ca\u4e8e\u7535\u5546\u53caShopify\u3001BigCommerce\u3001Magento \u7b49 SaaS\u5e73\u53f0\u548c\u5de5\u5177\u7684\u5174\u8d77\uff0c\u4e00\u4e9b\u5782\u76f4\u7ec6\u5206\u7684\u7535\u5546\u54c1\u724c\u5f00\u59cb\u5feb\u901f\u589e\u957f\u3002\u5728\u6b64\u9636\u6bb5\uff0cDTC\u6982\u5ff5\u8fd8\u672a\u6210\u719f\uff0cBonobos\u3001Rent the Runway \u7b49\u521d\u4ee3 DTC \u54c1\u724c\u5f00\u59cb\u51fa\u73b0\u3002<\/p>\n\n\n\n

2.DTC2.0\uff1a\u84ec\u52c3\u548c\u6fc0\u8fdb\u671f\uff082010-2019\uff09<\/strong><\/p>\n\n\n\n

2010 \u5e74\u8d77\uff0cDTC\u5927\u70ed\uff0c\u4ee5WARBY PARKER\u4e3a\u4ee3\u8868\u7684\u4e00\u7cfb\u5217\u660e\u661fDTC\u54c1\u724c\u6380\u8d77\u4e86\u521b\u4e1a\u72c2\u6f6e\u3002<\/p>\n\n\n\n

\u622a\u6b62\u52302012\u5e74\uff0c400\u591a\u5bb6 DTC \u521b\u4e1a\u516c\u53f8\u8bde\u751f\uff0c\u5171\u7b79\u96c6\u4e86\u7ea6 30 \u4ebf\u7f8e\u5143\u7684\u878d\u8d44\u3002Allbirds\u3001Glossier\u3001Harry’s\u3001Casper \u53d8\u6210\u4e86\u5907\u53d7\u8ffd\u6367\u7684\u660e\u661f\u72ec\u89d2\u517d\uff0cDTC\u54c1\u724c\u4e5f\u6210\u4e3a\u4e86\u521b\u4e1a\u5708\u6700\u706b\u70ed\u7684\u7126\u70b9\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u9636\u6bb5DTC\u6a21\u5f0f\u63a2\u7d22\u57fa\u672c\u5b8c\u6210\uff0c\u5404\u7ec6\u5206\u5e02\u573a\u51fa\u73b0\u5934\u90e8\u7684 DTC\u54c1\u724c\uff0c\u5f71\u54cd\u529b\u9010\u6b65\u6269\u5927\u3002<\/p>\n\n\n\n

\u90e8\u5206\u7684DTC\u54c1\u724c\u8de8\u8d8a\u65e9\u671f\u5355\u4e00\u54c1\u7c7b\u548c\u5355\u4e00\u7ebf\u4e0a\u6a21\u5f0f\uff1b\u6709\u7684\u88ab\u5927\u54c1\u724c\u6536\u8d2d\uff0c\u6216\u662fIPO\uff0c\u8fd8\u6709\u7684\u8d70\u4e0a\u4e86\u6d77\u5916\u6269\u5f20\u7684\u9053\u8def\uff0c\u5176\u5f71\u54cd\u529b\u4e0d\u5c40\u9650\u4e8e\u6b27\u7f8e\u5730\u533a\uff0c\u6bd4\u5982\u8bf4 Rothy’s\u3001Drunk Elephant \u9189\u8c61\u548cFenty Beauty\u3002<\/p>\n\n\n\n

3.DTC2.5\uff1a\u70ed\u5ea6\u653e\u7f13\uff0c\u56de\u5f52\u7406\u6027\uff082019-\u81f3\u4eca\uff09<\/strong><\/p>\n\n\n\n

\u4ece2019\u5e74\u5f00\u59cb\uff0cDTC\u70ed\u6f6e\u9010\u6b65\u6de1\u53bb\uff0c\u90e8\u5206\u54c1\u724c\u5f00\u59cb\u9891\u9891\u66b4\u9732\u95ee\u9898\uff0c\u5176\u4e2dBrandless\u3001Outdoor Voices\u7b49\u56e0\u65e0\u6cd5\u6301\u7eed\u76c8\u5229\u6216\u88ab\u7206\u51fa\u957f\u671f\u5904\u4e8e\u4e8f\u635f\u800c\u5012\u95ed\uff0c\u4e00\u4e9b\u4e0a\u5e02\u7684DTC\u54c1\u724c\u4e5f\u88ab\u8d28\u7591\u76c8\u5229\u6a21\u5f0f\uff0c\u56e0\u4e3a\u540e\u6765\u8005\u4e0d\u65ad\u52a0\u5165\u8d5b\u9053\uff0c\u7ade\u4e89\u52a0\u5267\u5bfc\u81f4\u5f88\u591a\u54c1\u724c\u6574\u4f53\u9500\u552e\u589e\u957f\u653e\u7f13\u3002<\/p>\n\n\n\n

02.<\/strong><\/p>\n\n\n\n

DTC\u6a21\u5f0f\u6838\u5fc3\u4f18\u52bf\uff1a\u7f29\u77ed\u54c1\u724c\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u8ddd\u79bb\u548c\u53cd\u5e94\u65f6\u95f4<\/strong><\/p>\n\n\n\n

\u5c3d\u7ba1\u5982\u6b64\uff0cDTC\u6a21\u5f0f\u4f9d\u65e7\u662f\u5feb\u6d88\u9886\u57df\u54c1\u724c\u589e\u957f\u548c\u5851\u9020\u7684\u4e3b\u6d41\u6a21\u5f0f\uff0c\u6838\u5fc3\u5728\u4e8e\u5b83\u4eec\u91cd\u5851\u4e86\u54c1\u724c\u548c\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u5173\u7cfb\uff0c\u5e76\u51ed\u501f\u5168\u65b0\u7684\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5f97\u5230\u5e02\u573a\u548c\u8d44\u672c\u7684\u9752\u7750\u3002\u8bf4\u5b83\u4eec\u6a21\u5f0f\u65b0\uff0c\u4e3b\u8981\u4f53\u73b0\u57283\u4e2a\u65b9\u9762\uff1a<\/p>\n\n\n\n

\u7b2c\u4e00\uff0c\u51cf\u5c11\u4e2d\u95f4\u5546\u3002<\/strong>\u901a\u8fc7\u5b98\u7f51\u3001\u865a\u62df\u4f53\u9a8c\u7ec8\u7aef\u3001\u7ebf\u4e0b\u6e38\u51fb\u5e97\u7b49\u81ea\u8425\u7535\u5546\u6216\u81ea\u6709\u6e20\u9053\u76f4\u63a5\u9500\u552e\u5546\u54c1\u7ed9\u6d88\u8d39\u8005\uff0c\u6548\u7387\u66f4\u9ad8\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\uff0c\u4ee5\u6d88\u8d39\u8005\u9700\u6c42\u4e3a\u5bfc\u5411\u3002<\/strong>\u4ee5\u6d88\u8d39\u8005\u9700\u6c42\u4f5c\u4e3a\u51b3\u7b56\u51fa\u53d1\u70b9\uff0c\u7cbe\u51c6\u3001\u53ca\u65f6\u3001\u7075\u6d3b\u5730\u6ee1\u8db3\u6d88\u8d39\u8005\u9700\u6c42\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\uff0c\u521b\u65b0\u8425\u9500\u3002<\/strong>\u9762\u5bf9Z\u4e16\u4ee3\u3001A\u4e16\u4ee3\u6d88\u8d39\u8005\u4ee5\u53ca\u65b0\u6d88\u8d39\u6a21\u5f0f\uff0c\u66f4\u91cd\u89c6\u793e\u4ea4\u548c\u65b0\u578b\u6570\u5b57\u5a92\u4f53\u8425\u9500\uff0c\u8fd8\u6709\u54c1\u724c\u7406\u5ff5\u3001\u4ef7\u503c\u89c2\u3001\u6d88\u8d39\u4f53\u9a8c\u7b49\u3002<\/p>\n\n\n\n

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03.<\/strong><\/p>\n\n\n\n

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1.\u6ee1\u8db3\u65e0\u5dee\u5f02\u5316\u9700\u6c42\u6a21\u578b<\/strong><\/p>\n\n\n\n

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Casper<\/p>\n\n\n\n

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\u53ef\u89c1\uff0cCasper\u6210\u529f\u7684\u6838\u5fc3\u5173\u952e\u70b9\u5728\u4e8e\u89e3\u51b3\u4e86\u7ebf\u4e0a\u8d2d\u4e70\u4e0d\u65b9\u4fbf\u8fd0\u8f93\u7684\u75db\u70b9\uff0c\u4ece\u800c\u5c06\u5e8a\u57ab\u8fd9\u4e00\u4f20\u7edf\u7ebf\u4e0b\u8d2d\u4e70\u7684\u5546\u54c1\uff0c\u6210\u529f\u8f6c\u79fb\u5230\u7ebf\u4e0a\u3002<\/p>\n\n\n\n

2.\u7ea2\u4eba\u9a71\u52a8\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u8ba4\u4e3a\uff0c\u62e5\u6709\u9c9c\u660e\u7684\u54c1\u724c\u4e2a\u6027\u3001\u6ee1\u8db3\u65b0\u4e00\u4ee3\u4eba\u7fa4\u4e2a\u6027\u4e3b\u5f20\uff0c\u901a\u5e38\u662f\u7ea2\u4eba\u521b\u7acb\u4e3b\u7406\uff0c\u540c\u65f6\u5728\u6570\u5b57\u5316\u8425\u9500\u73af\u5883\u4e0b\uff0c\u80fd\u5feb\u901f\u4e0e\u65b0\u6d88\u8d39\u8005\u5b9e\u73b0\u60c5\u611f\u5171\u9e23\u7684\u54c1\u724c\u6a21\u578b\uff0c\u5c31\u662f\u7ea2\u4eba\u9a71\u52a8\u6a21\u578b\u3002<\/p>\n\n\n\n

\u8fd9\u7c7b\u54c1\u724c\u5f88\u660e\u663e\u533a\u522b\u4e8e\u4e4b\u524d\u7684\u7eaf\u7535\u5546\u54c1\u724c\uff0c\u6709\u8f83\u5f3a\u7684\u4eba\u8bbe\uff0c\u6d77\u5916\u4e0d\u5c11\u539f\u521b\u8bbe\u8ba1\u5e08\u54c1\u724c\u5c31\u662f\u5982\u6b64\uff0c\u5f69\u5986\u9886\u57df\u4e5f\u6709\u5f88\u591a\u8fd9\u6837\u7684\u54c1\u724c\uff0c\u5982Kylie Cosmetics\u3001Fenty Beauty\u7b49\uff0c\u5b83\u4eec\u7684\u521b\u59cb\u4ebaKylie\u3001\u857e\u54c8\u5a1c\u672c\u8eab\u5c31\u662f\u4eba\u8bbe\u6781\u4e3a\u7a81\u51fa\u7684\u5185\u5bb9\u7ea2\u4eba\uff0c\u50cf\u51fa\u8eab\u5361\u6234\u73ca\u5bb6\u65cf\u7684Kylie\u5c31\u662f\u7f51\u7ea2+\u5bcc\u4e8c\u4ee3\uff0c\u8fd8\u6253\u51fa\u201c\u767d\u624b\u8d77\u5bb6\u201d\u7684\u4eba\u8bbe\uff0c\u66f4\u5177\u8bdd\u9898\u6027\u548c\u4e89\u8bae\u3002\u857e\u54c8\u5a1c\u66f4\u662f\uff0c\u9876\u7740\u6b4c\u575b\u5929\u540e\u7684\u5934\u8854\uff0c\u9aa8\u5b50\u91cc\u900f\u51fa\u201c\u4e3a\u6240\u6b32\u4e3a\u201d\u7684\u9177\u52b2\uff0c\u4ece\u4e0d\u5728\u610f\u8d1f\u9762\u65b0\u95fb\u548c\u522b\u4eba\u7684\u773c\u5149\uff0c\u5728\u793e\u4ea4\u7f51\u7edc\u4e0a\u66f4\u662f\u603c\u5929\u603c\u5730\u6562\u6012\u6562\u8a00\uff0c\u201c\u574f\u5973\u5b69\u201d\u4eba\u8bbe\u6df1\u5165\u4eba\u5fc3\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

Fenty Beauty<\/p>\n\n\n\n

\u4ed6\u4eec\u4e0d\u540c\u4e8e\u690d\u6751\u79c0\u3001\u963f\u739b\u5c3c\u7b49\u5927\u5e08\u54c1\u724c\uff0c\u56e0\u4e3a\u4ed6\u4eec\u672c\u8eab\u5e76\u4e0d\u662f\u4e13\u4e1a\u7ea2\u4eba\uff0c\u800c\u662f\u67d0\u79cd\u7a0b\u5ea6\u4e0a\u8d77\u7740\u4e3a\u6d88\u8d39\u8005\u9009\u54c1\uff0c\u5efa\u7acb\u65b0\u6807\u51c6\u3001\u4ef7\u503c\u89c2\u7b49\uff0c\u4f8b\u5982Fenty Beauty\u63d0\u5021\u7684\u591a\u5143\u5316\u548c\u5305\u5bb9\u6027\uff0c\u5c31\u4e0e\u857e\u54c8\u5a1c\u672c\u4eba\u7684\u4eba\u8bbe\u6709\u5f88\u5927\u5173\u7cfb\u3002<\/p>\n\n\n\n

\u53ef\u4ee5\u8bf4\uff0cFenty Beauty\u8fd9\u7c7b\u54c1\u724c\u5c31\u662f\u9762\u5411\u65b0\u4e00\u4ee3\u6d88\u8d39\u8005\u7684\u72ec\u7acb\u65b0\u9510\u54c1\u724c\uff0c\u4ee3\u8868\u7740\u65b0\u4e00\u4ee3\u7684\u6001\u5ea6\u548c\u4ef7\u503c\u89c2\uff0c\u81ea\u7136\u5728\u4eba\u8bbe\u4e0a\uff0c\u4f1a\u5e0c\u671b\u505a\u5230\u66f4\u6e05\u6670\u3001\u72ec\u7279\uff0c\u5bf9\u5e74\u8f7b\u4e00\u4ee3\u6709\u5f3a\u611f\u53ec\u529b\uff0c\u7528\u4eba\u8bbe\u9009\u62e9\u7528\u6237\uff0c\u5e76\u4e3a\u7528\u6237\u505a\u9009\u62e9\u3002<\/p>\n\n\n\n

3.\u53ef\u6301\u7eed\u4ea7\u54c1\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u4e3b\u6253\u5929\u7136\u3001\u6709\u673a\u3001\u7eff\u8272\u7b49\u7406\u5ff5\uff0c\u6ee1\u8db3\u65b0\u4e00\u4ee3\u4eba\u7fa4\u8ffd\u6c42\u73af\u4fdd\u3001\u53ef\u6301\u7eed\u7684\u8d23\u4efb\u611f\uff0c\u5e76\u5728\u7ebf\u4e0a\u865a\u62df\u73af\u5883\u4e0b\u5efa\u7acb\u5f3a\u6709\u529b\u7684\u54c1\u724c\u5f62\u8c61\u7684\u6a21\u578b\uff0c\u6211\u4eec\u79f0\u4e4b\u4e3a\u201c\u53ef\u6301\u7eed\u4ea7\u54c1\u6a21\u578b\u201d\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u6d77\u5916\u975e\u5e38\u4e3b\u6d41\u7684\u65b9\u5411\uff0c\u4f46\u76ee\u524d\u5728\u4e2d\u56fd\u8fd8\u6ca1\u6709\u53d1\u5c55\u8d77\u6765\uff0c\u5728\u56fd\u5916\u7279\u522b\u662f\u897f\u65b9\uff0c\u73af\u4fdd\u4e3b\u4e49\u3001\u53ef\u6301\u7eed\u53d1\u5c55\u4e00\u76f4\u88ab\u91cd\u89c6\uff0c\u5305\u62ec\u6700\u65e9\u7684\u7eff\u8272\u3001\u6709\u673a\u3001\u5929\u7136\uff0c\u5305\u62ec\u5305\u88c5\u7684\u53ef\u56de\u6536\u3001\u6709\u673a+\u5b9a\u5236\u3001\u690d\u7269\u996e\u6599\u90fd\u662f\u975e\u5e38\u5178\u578b\u7684\u4f8b\u5b50\uff0c\u8fd9\u4e9b\u4e0d\u4f1a\u88ab\u8ba4\u4e3a\u662f\u9644\u52a0\u5229\u76ca\u70b9\u3002<\/p>\n\n\n\n

\u5176\u4e2d\uff0c\u8d2f\u5f7b\u73af\u4fdd\u653f\u7b56\u7684\u5fb7\u56fd\u7eff\u515a\uff0c\u57282019\u5e74\u6b27\u6d32\u8bae\u4f1a\u9009\u4e3e\u4e2d\uff0c\u51fb\u8d25\u4f20\u7edf\u5927\u515a\u793e\u6c11\u515a\u6210\u4e3a\u4ec5\u6b21\u4e8e\u6267\u653f\u515a\u57fa\u6c11\u76df\u7684\u6b27\u6d32\u8bae\u4f1a\u5fb7\u56fd\u7b2c\u4e8c\u5927\u515a\u3002<\/p>\n\n\n\n

\u653f\u6cbb\u4e3b\u5f20\u548c\u751f\u6d3b\u65b9\u5f0f\u7684\u9009\u62e9\uff0c\u5c31\u51b3\u5b9a\u4e86\u4e0d\u540c\u4eba\u7fa4\u7684\u7ec6\u5206\uff0c\u518d\u52a0\u4e0a\u65b0\u6280\u672f\u7684\u51fa\u73b0\uff0c\u5bf9\u5404\u79cd\u53ef\u6301\u7eed\u65b9\u5f0f\u7efc\u5408\u7684\u5229\u7528\uff0c\u539f\u672c\u57fa\u4e8e\u73af\u4fdd\u7406\u5ff5\u3001\u9053\u5fb7\u57fa\u7840\u4e0a\u7684\u9009\u62e9\uff0c\u4f1a\u5ef6\u4f38\u5230\u5bf9\u4ea7\u54c1\u3001\u54c1\u724c\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n

\u8fd1\u51e0\u5e74\u5927\u706b\u7684\u3001\u88ab\u7f8e\u56fd\u300a\u65f6\u4ee3\u300b\u6742\u5fd7\u8a89\u4e3a\u201c\u4e16\u754c\u4e0a\u6700\u8212\u9002\u7684\u4e00\u53cc\u978b\u201d\u7684Allbirds\u5c31\u662f\u8fd9\u4e2a\u6a21\u578b\u7684\u4ee3\u8868\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

Allbirds<\/p>\n\n\n\n

\u4ece\u521b\u7acb\u4e4b\u521d\u5c31\u5b9a\u4f4d\u5929\u7136\u73af\u4fdd\u53ef\u6301\u7eed\u7684Allbirds\uff0c\u6574\u53cc\u978b\u7684\u751f\u4ea7\u539f\u6599\u90fd\u5c5e\u4e8e\u73af\u4fdd\u53ef\u6301\u7eed\u6750\u6599\u3002\u4e3b\u8981\u7528\u6599\u4e3a\u7f8a\u6bdb\u4e4b\u5916\uff0c\u978b\u5e26\u3001\u978b\u5e95\u3001\u978b\u76d2\u90fd\u662f\u53ef\u5faa\u73af\u518d\u751f\u6750\u6599\uff1b\u6b64\u5916\uff0c\u5176\u751f\u4ea7\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u4e5f\u505a\u5230\u4e86\u73af\u4fdd\u53ef\u6301\u7eed\u3002<\/p>\n\n\n\n

\u5982\u6b64\u201c\u73af\u4fdd\u536b\u58eb\u201d\u7684\u5f62\u8c61\uff0c\u8ba9Allbirds\u5907\u53d7\u9752\u7750\uff0c\u5c24\u5176\u662f\u73af\u4fdd\u4e3b\u4e49\u7231\u597d\u8005\u3002\u4e0d\u5c11\u4eba\u5728\u793e\u4ea4\u8f6f\u4ef6\u4e0a\u7559\u8a00\u8868\u793a\u9009\u8d2dAllbirds\u7684\u4e3b\u8981\u539f\u56e0\u5c31\u662f\u5176\u73af\u4fdd\u7406\u5ff5\u548c\u6750\u8d28\u3002<\/p>\n\n\n\n

\u50cf\u88ab\u6b27\u83b1\u96c5\u6536\u8d2d\u7684\u82f1\u56fd\u62a4\u80a4\u54c1\u724cThe Body Shop\u4e5f\u662f\u5178\u578b\uff0c\u54c1\u724c\u672c\u8eab\u79c9\u627f\u7684\u4e94\u5927\u7406\u5ff5\uff1a\u53cd\u5bf9\u52a8\u7269\u5b9e\u9a8c\uff0c\u652f\u6301\u793e\u533a\u516c\u5e73\u4ea4\u6613\uff0c\u5021\u5bfc\u81ea\u89c9\u610f\u8bc6\uff0c\u634d\u536b\u4eba\u6743\uff0c\u4fdd\u62a4\u5730\u7403\uff0c\u5c31\u56e0\u6b64\u83b7\u5f97\u4e00\u4f17\u6b7b\u5fe0\u7c89\u652f\u6301\uff0c\u5728\u4ef7\u503c\u89c2\u7684\u5f71\u54cd\u4e0b\uff0c\u6d88\u8d39\u8005\u4e5f\u4f1a\u5173\u6ce8\u5230\u4ea7\u54c1\u7b80\u7ea6\u7684\u5305\u88c5\u548c\u5929\u7136\u7684\u6210\u5206\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

The Body Shop<\/p>\n\n\n\n

4.\u4e9a\u6587\u5316\u5708\u5c42\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u5c06\u9488\u5bf9\u5c0f\u4f17\u4eba\u7fa4\u3001\u7ec6\u5206\u5e02\u573a\uff0c\u5e76\u6ee1\u8db3\u67d0\u4e00\u7c7b\u4eba\u7ebf\u4e0b\u548c\u4f20\u7edf\u7684\u672a\u88ab\u6ee1\u8db3\u7684\u5dee\u5f02\u5316\u4e2a\u6027\u5316\u89e3\u51b3\u65b9\u6848\u7684\u54c1\u724c\u6a21\u578b\u79f0\u4e4b\u4e3a\u4e9a\u6587\u5316\u5708\u5c42\u6a21\u578b\u3002<\/p>\n\n\n\n

2012\u5e74\u6210\u7acb\u7684\u5973\u88c5\u54c1\u724cDolls Kill\u5c31\u662f\u5178\u578b\u3002Dolls Kill\u7684\u4e3b\u8981\u53d7\u4f17\u662f\u559c\u6b22\u4e9a\u6587\u5316\u548c\u524d\u536b\u827a\u672f\u7684\u5e74\u8f7b\u7fa4\u4f53\u3002\u89c6\u89c9\u5143\u7d20\u5305\u62ec\u88f8\u9732\u7684\u8179\u90e8\u3001\u6591\u6593\u7684\u989c\u8272\u548c\u5370\u6709\u300cfuck you\u300d\u7684\u94b1\u5305\u7b49\uff0c\u65e0\u4e00\u4e0d\u4f53\u73b0\u4e86\u670b\u514b\u3001\u6447\u6eda\u3001\u54e5\u7279\u3001\u5b09\u76ae\u3001\u6ce2\u5e0c\u7c73\u4e9a\u7b49\u4e0d\u540c\u4e2a\u6027\u7fa4\u4f53\u53cd\u4e3b\u6d41\u5316\u7684\u7279\u5f81\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

Dolls Kill<\/p>\n\n\n\n

\u4ea7\u54c1\u6d89\u53ca\u670d\u88c5\u3001\u978b\u5b50\u3001\u889c\u5b50\u3001\u9970\u54c1\u7b49\uff0c\u5e76\u63a8\u51fa\u4e94\u6b3e\u4e3b\u9898\u98ce\u683c\u7cfb\u5217\uff1a\u5361\u54c7\u4f0a\u3001\u670b\u514b\u3001\u54e5\u7279\u3001\u8857\u5934\u3001\u8282\u65e5\uff0c\u6df1\u53d7\u8ffd\u968f\u8005\u559c\u7231\u3002\u57282014\u5e74\u88ab\u300aInc\u300b\u6742\u5fd7\u8bc4\u4e3a\u201c\u53d1\u5c55\u6700\u5feb\u7684\u96f6\u552e\u5546\u201d\u3001\u201c\u65e7\u91d1\u5c71\u9876\u7ea7\u54c1\u724c\u201d\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u6765\u81ea\u7f8e\u56fd\u897f\u96c5\u56fe\u7684\u4e92\u8054\u7f51\u4e2d\u6027\u5185\u8863\u54c1\u724cTomboyX\u4e5f\u662f\u4ee3\u8868\u3002\u521b\u7acb\u4e8e2013\u5e74\uff0c\u7531\u540c\u6027\u4f34\u4fa3 Fran Dunaway \u548c Naomi Gonzalez \u5973\u58eb\u521b\u529e\u7684 TomboyX\uff0c\u5728\u98ce\u683c\u8bbe\u8ba1\u4e0a\u4e3b\u6253\u4e2d\u6027\u98ce\uff0c\u4ee5\u9ed1\u767d\u7070\u7b49\u7eaf\u8272\u7cfb\u4e3a\u4e3b\uff0c\u6b63\u5982\u5176\u540d\u5b57\u7684\u6765\u6e90Tomboy\uff08\u5047\u5c0f\u5b50\uff09\u3002\u521b\u59cb\u4eba\u8ba4\u4e3a\uff0c\u5973\u751f\u65e0\u8bba\u662f\u7a7f\u7740\u8fd8\u662f\u884c\u4e3a\u4e0a\u90fd\u53ef\u4ee5\u9075\u4ece\u5979\u4eec\u60f3\u8981\u7684\u6837\u5b50\uff0c\u5185\u8863\u8bbe\u8ba1\u4e0d\u4ee5\u6027\u522b\u4e3a\u5212\u5206\uff0c\u800c\u662f\u6309\u7167\u4e2a\u4eba\u559c\u597d\u548c\u7a7f\u7740\u9700\u6c42\u63d0\u4f9b\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

TomboyX<\/p>\n\n\n\n

\u56e0\u5176\u4e30\u5bcc\u7684\u5c3a\u7801\u9009\u62e9\uff0c\u548c\u5bf9\u8eab\u6750\u3001\u6027\u522b\u8eab\u4efd\u8ba4\u540c\u7684\u5305\u5bb9\uff0cTomboyX \u53d7\u5230\u4e0d\u5c11\u6d88\u8d39\u8005\u7684\u8ba4\u53ef\uff0c\u8fd1\u4e09\u5e74\u5b9e\u73b02000%\u4e1a\u7ee9\u589e\u957f\u3002<\/p>\n\n\n\n

5.\u65b0\u529f\u80fd\u89e3\u51b3\u65b9\u6848\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u6211\u4eec\u5c06\u8ffd\u6c42\u5929\u7136\u6709\u6548\u7684\u89e3\u51b3\u65b9\u6848\/\u4f53\u9a8c\uff0c\u6ee1\u8db3\u65b0\u4e00\u4ee3\u4eba\u7fa4\u5927\u5065\u5eb7\u8d8b\u52bf\u7684\u9700\u6c42\uff0c\u5e76\u8ba9\u4ea7\u54c1\u529f\u80fd\u3001\u77e5\u8bc6\u7b80\u660e\u5316\u3001\u5e73\u6c11\u5316\uff0c\u7a81\u7834\u4f20\u7edf\u54c1\u724c\u6a21\u7cca\u7684\u4ef7\u503c\u7684\u6a21\u578b\uff0c\u79f0\u4e4b\u4e3a\u65b0\u9ad8\u6548\u89e3\u51b3\u65b9\u6848\u6a21\u578b\u3002<\/p>\n\n\n\n

\u65e9\u4e00\u4ee3\u7684\u6210\u5206\u4e3b\u4e49\u54c1\u724cThe Ordinary\uff0c\u4ee5\u53ca\u4e2d\u56fd\u7684HFP\uff0c\u8fd8\u6709\u6700\u8fd1\u51e0\u5e74\u5728\u6b27\u7f8e\u5730\u533a\u6210\u4e3a\u4e3b\u6d41\u7684clean beauty\u54c1\u724c\u90fd\u662f\u4ee3\u8868\u3002\u5176\u5b9e\u6240\u6709\u7684\u5929\u7136\u3001\u521b\u65b0\u6210\u5206\uff0c\u4ece\u672c\u8d28\u4e0a\u8fd8\u662f\u6ee1\u8db3\u7f8e\u5bb9\u62a4\u80a4\u7684\u9700\u6c42\uff0c\u4f46\u5b83\u4eec\u6539\u53d8\u4e86\u539f\u6709\u7684\u54c1\u724c\u5851\u9020\u8fc7\u7a0b\u4e2d\u5bf9\u7f8e\u5bb9\u673a\u7406\u7684\u201c\u795e\u8bdd\u201d\u3001\u201c\u795e\u79d8\u5316\u201d\uff0c\u6253\u7834\u4e86\u539f\u6765\u54c1\u724c\u5bf9\u4ea7\u54c1\u6210\u5206\u77e5\u8bc6\u7684\u5784\u65ad\uff0c\u5b9e\u73b0\u4ea7\u54c1\u77e5\u8bc6\u7684\u6c11\u4e3b\u5316\uff0c\u8ba9\u6d88\u8d39\u8005\u4e86\u89e3\u548c\u83b7\u5f97\u66f4\u591a\u6709\u6548\u5185\u5bb9\u3002<\/p>\n\n\n\n

\u8fd1\u4e24\u5e74\u5f88\u70ed\u95e8\u62a4\u80a4\u754c\u7684\u9ed1\u9a6c\u2014\u2014\u9189\u8c61\uff0c\u4e5f\u662f\u5178\u578b\u3002\u6765\u81ea\u7ebd\u7ea6\u7684\u9189\u8c61\u4e3b\u6253\u739b\u9c81\u62c9\u679c\u6cb9\u6210\u5206\uff0c\u5177\u6709\u8d85\u5f3a\u7684\u4fdd\u6e7f\u4fee\u590d\u80fd\u529b\uff0c\u4ea7\u54c1\u6210\u5206\u7b80\u5355\u7eaf\u7cb9\uff0c\u907f\u5f00\u9999\u7cbe\u3001\u9152\u7cbe\u3001\u5e72\u71e5\u9187\u3001\u8272\u7d20\u7b49\u5404\u79cd\u5bb9\u6613\u523a\u6fc0\u76ae\u80a4\u7684\u81f4\u654f\u6210\u5206\uff0c\u6df1\u53d7\u6210\u5206\u515a\u559c\u7231\u3002\u4e0d\u4ec5\u5728ins\u4e0a\u5750\u62e5\u4e00\u5927\u7968\u7c89\u4e1d\uff0c\u5728\u4e1d\u8299\u5170\u4e5f\u662f\u62a4\u80a4\u7c7b\u7545\u9500\u699c\u5355\u7684\u5e38\u5ba2\uff0c2019\u5e74\u8fd8\u88ab\u8d44\u751f\u5802\u5927\u624b\u7b14\u6536\u8d2d\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

\u9189\u8c61<\/p>\n\n\n\n

6.\u8ba2\u9605\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u6240\u8c13\u8ba2\u9605\u6a21\u578b\uff0c\u662f\u6307\u5356\u5bb6\u5438\u5f15\u5ba2\u6237\u8ba2\u9605\u5176\u4ea7\u54c1\u540e\uff0c\u6bcf\u6708\u81ea\u52a8\u5411\u5ba2\u6237\u53d1\u9001\u4ea7\u54c1\u3002\u60ca\u559c\u8ba2\u9605\u76d2\u5c31\u662f\u8ba2\u9605\u76d2\u4e2d\u7684\u4e00\u79cd\uff0c\u6253\u5f00\u76d2\u5b50\u4e4b\u524d\u662f\u4e0d\u4f1a\u6e05\u695a\u76d2\u5b50\u5185\u7684\u4ea7\u54c1\u7684\u3002<\/p>\n\n\n\n

\u5728\u56fd\u5916\uff0c\u5f88\u5c11\u6709\u6d88\u8d39\u8005\u662f\u51fa\u4e8e\u751f\u6d3b\u9700\u8981\u800c\u8ba2\u8d2d\u8ba2\u9605\u76d2\uff0c\u4ed6\u4eec\u66f4\u591a\u662f\u4e3a\u4e86\u6539\u5584\u751f\u6d3b\uff0c\u8ffd\u6c42\u7ebf\u4e0a\u4fbf\u6377\u8d2d\u7269\u4e4b\u4e0a\u7684\u671f\u5f85\u611f\u3001\u5192\u9669\u611f\uff0c\u8ba2\u9605\u76d2\u4e2d\u7684\u5185\u5bb9\u5177\u6709\u65e0\u9650\u7684\u53ef\u80fd\u6027\uff0c\u53ef\u4ee5\u662f\u65b0\u54c1\u8bd5\u7528\u3001\u60ca\u559c\u8d60\u54c1\u7b49\u3002\u8fd9\u79cd\u6a21\u5f0f\u51e0\u4e4e\u4e0d\u5b58\u5728\u4e00\u6b21\u6027\u7528\u6237\uff0c\u901a\u5e38\u7528\u6237\u8ba2\u9605\u7684\u90fd\u662f\u4e00\u4e2a\u5468\u671f\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u4efb\u4f55\u6d88\u8d39\u54c1\uff0c\u5982\u98df\u54c1\u3001\u7f8e\u5986\u3001\u5bb6\u5c45\u65e5\u7528\u54c1\u90fd\u9002\u7528\u4e8e\u521b\u5efa\u8ba2\u9605\u76d2\u4e1a\u52a1\u3002\u521b\u7acb\u4e8e2012\u5e74\u3001\u4e3b\u6253\u5243\u987b\u5200\u751f\u610f\u7684\u5728\u7ebf\u7537\u6027\u62a4\u7406\u7528\u54c1\u5e73\u53f0Dollar Shave Club\u5c31\u662f\u5178\u578b\u3002\u5f53\u65f6\u7f8e\u56fd\u7684\u5243\u987b\u4ea7\u54c1\u5e02\u573a\u662f\u5409\u5217\u4e00\u5bb6\u72ec\u5927\uff0c\u4f46Dollar Shave Club\u4ee5\u6309\u6708\u6536\u53d6\u4f1a\u5458\u8d39\u7684\u5f62\u5f0f\u4e3a\u8ba2\u6237\u63d0\u4f9b\u4e2a\u6027\u5316\u4ea7\u54c1\uff0c\u6700\u5f00\u59cb\uff0c\u8ba2\u6237\u6bcf\u4e2a\u6708\u82b11\u7f8e\u5143\u5373\u53ef\u6309\u65f6\u6536\u5230Dollar Shave Club\u5bc4\u6765\u7684\u65b0\u5200\u7247\u30022016\u5e74\u88ab\u8054\u5408\u5229\u534e\u6536\u8d2d\uff0c\u5e76\u9010\u6e10\u4ece\u5243\u987b\u5200\u6269\u5c55\u5230\u8138\u90e8\u6e05\u6d01\u3001\u53d1\u578b\u3001\u6d17\u6d74\u3001\u9999\u6c34\u7b49\u4e00\u7cfb\u5217\u7684\u4ea7\u54c1\uff0c\u6210\u529f\u6253\u9020\u4e00\u4e2a\u5168\u54c1\u7c7b\u7537\u6027\u62a4\u7406\u7528\u54c1\u516c\u53f8\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

Dollar Shave Club<\/p>\n\n\n\n

\u5f53\u7136\uff0cDollar Shave Club\u7684\u6210\u529f\u4e0e\u7537\u6027\u7528\u6237\u5fe0\u8bda\u5ea6\u8f83\u9ad8\u6709\u5173\u3002<\/p>\n\n\n\n

\u6211\u8ba4\u4e3a\uff0c\u8fd9\u662f\u793e\u4f1a\u7ecf\u6d4e\u7e41\u8363\u548c\u53d1\u8fbe\u4e4b\u540e\u6d88\u8d39\u8005\u7684\u4e00\u79cd\u7b80\u5355\u9009\u62e9\uff0c\u5728\u4e2d\u56fd\u5c1a\u672a\u76db\u884c\u662f\u56e0\u4e3a\u4e2d\u56fd\u6d88\u8d39\u8005\u8fd8\u5904\u4e8e\u201c\u4eab\u53d7\u9009\u8d2d\u4e50\u8da3\u201d\u9636\u6bb5\uff0c\u76f8\u4fe1\u4e2d\u56fd\u8fc7\u4e00\u6bb5\u65f6\u95f4\u4e4b\u540e\u4e5f\u4f1a\u51fa\u73b0\u66f4\u591a\u8ba2\u9605\u76d2\u54c1\u724c\u3002<\/p>\n\n\n\n

7.\u5b9a\u5236\u5316\u65b9\u6848\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u5b9a\u5236\u5316\u65b9\u6848\u6a21\u578b\u6307\u5145\u5206\u5229\u7528\u7ebf\u4e0a\u5168\u94fe\u8def\u6570\u636e\u5316\u7684\u4f18\u52bf\uff0c\u627e\u5230\u661f\u7ea7\u7684\u89e3\u51b3\u65b9\u6848\uff0c\u5e2e\u52a9\u65b0\u4e00\u4ee3\u6216\u7279\u6b8a\u7fa4\u4f53\u627e\u5230\u771f\u6b63\u5408\u9002\u81ea\u5df1\u7684\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u8981\u8bf4\u6700\u5178\u578b\u7684\u83ab\u8fc7\u4e8e\u6765\u81ea\u7ebd\u7ea6\u7684\u6d17\u53d1\u6c34\u5b9a\u5236\u54c1\u724c Function of Beauty\u3002\u5b83\u51ed\u501f\u53d1\u8fbe\u7684\u8ba1\u7b97\u673a\u6280\u672f\u548c\u7b97\u6cd5\u7cfb\u7edf\uff0c\u628a\u5b9a\u5236\u5316\u4f5c\u4e3a\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\u3002\u6d88\u8d39\u8005\u5728\u767b\u9646\u54c1\u724c\u5b98\u7f51\u540e\uff0c\u9009\u62e9\u81ea\u5df1\u7684\u53d1\u8d28\u3001\u60f3\u8981\u8fbe\u6210\u7684\u6548\u679c\u3001\u559c\u6b22\u7684\u9999\u5473\u3001\u989c\u8272\u7b49\u4fe1\u606f\uff0cFunction of Beauty\u5c31\u53ef\u4ee5\u81ea\u52a8\u5339\u914d\u9002\u5408\u7684\u6d17\u62a4\u5957\u88c5\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

Function of Beauty<\/p>\n\n\n\n

\u6211\u4eec\u8ba4\u4e3a\uff0c\u5c0f\u8303\u56f4\u7684\u5b9a\u5236\u5546\u4e1a\u610f\u4e49\u5e76\u4e0d\u5927\uff0c\u4f46Function of Beauty\u5374\u771f\u6b63\u5b9e\u73b0\u4e86\u5343\u4eba\u5343\u9762\u7684\u4ea7\u54c1\u5b9a\u5236\u5316\uff1a\u7cfb\u7edf\u80fd\u591f\u6839\u636e\u7528\u6237\u9009\u9879\u751f\u6210120\u4ebf\u79cd\u4e0d\u540c\u7684\u7ed3\u679c\uff0c\u505a\u51fa120\u4ebf\u79cd\u4e0d\u540c\u7684\u6d17\u53d1\u6c34\uff0c\u4ece\u800c\u89e3\u51b3\u4e86\u5c06\u5b9a\u5236\u5316\u4ea7\u54c1\u89c4\u6a21\u5316\u91cf\u4ea7\u7684\u96be\u9898\u3002<\/p>\n\n\n\n

\u663e\u7136\uff0c\u8fd9\u79cd\u5b9a\u5236\u5316\u6a21\u5f0f\u4e0d\u4ec5\u80fd\u591f\u5e26\u7ed9\u6d88\u8d39\u8005\u4e2a\u6027\u5316\u4f53\u9a8c\uff0c\u8fd8\u5728\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u8fc7\u7a0b\u4e2d\uff0c\u771f\u6b63\u4e86\u89e3\u5230\u6d88\u8d39\u8005\u7684\u9700\u6c42\uff0c\u5e76\u7528\u6280\u672f\u548c\u6570\u5b57\u5316\u8ba9\u8fd9\u4e00\u6a21\u5f0f\u4e0d\u65ad\u4f18\u5316\u548c\u53ef\u6301\u7eed\uff0c\u5982\u6b64\u4fbf\u5177\u6709\u8f83\u5927\u7684\u5dee\u5f02\u5316\u4f18\u52bf\u3002<\/p>\n\n\n\n

8.\u5168\u573a\u666f\u4e00\u4f53\u5316\u6a21\u578b<\/strong><\/p>\n\n\n\n

\u5168\u573a\u666f\u4e00\u4f53\u5316\u6a21\u578b\uff0c\u662f\u901a\u8fc7\u6570\u5b57\u5316\u751a\u81f3\u7269\u8054\u7f51\u5de5\u5177\uff0c\u5b9e\u73b0\u7ebf\u4e0a\u7ebf\u4e0b\u5168\u573a\u666f\u4e00\u4f53\u5316\u7684\u54c1\u724c\u6a21\u578b\u3002\u901a\u8fc7\u4e0e\u7269\u8054\u7f51\u5173\u8054\uff0c\u5b9e\u73b0\u54c1\u724c\u3001\u4ea7\u54c1\u8bbe\u5907\u3001\u5185\u5bb9\u878d\u4e3a\u4e00\u4f53\uff0c\u505a\u5230\u65e2\u6709\u7ebf\u4e0a\u573a\u666f\uff0c\u4e5f\u6709\u7ebf\u4e0b\u573a\u666f\uff0c\u6a21\u7cca\u4e86\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u8fb9\u754c\u3002<\/p>\n\n\n\n

\u5176\u4e2d\uff0c\u521b\u7acb\u4e8e2012\u5e74\u7684Peloton\u5c31\u662f\u5178\u578b\u3002Peloton\u6709\u7740\u5065\u8eab\u5c4a\u7684Netflix\u4e4b\u79f0\uff0c\u65d7\u4e0b\u4ea7\u54c1\u4e3b\u6253\u667a\u80fd\u52a8\u611f\u5355\u8f66\u548c\u8dd1\u6b65\u673a\u3002\u76f8\u8f83\u4e8e\u5176\u4ed6\u786c\u4ef6\u4ea7\u54c1\uff0c Peloton\u7279\u522b\u4e4b\u5904\u5728\u4e8e\uff0c\u786c\u4ef6\u914d\u6709\u8f6f\u4ef6\u7cfb\u7edf\uff0c\u53ef\u6536\u770b\u5728\u7ebf\u89c6\u9891\u8bfe\u7a0b\uff0c\u540c\u65f6\u8bb0\u5f55\u7528\u6237\u7684\u5065\u8eab\u72b6\u51b5\uff0c\u8fd8\u53ef\u5b9e\u65f6\u548c\u5176\u4ed6\u4f1a\u5458\u4e92\u52a8\u3002<\/p>\n\n\n\n

\"\u7814\u7a76100\u4e2a\u6d77\u5916DTC\u54c1\u724c\u540e\uff0c\u9996\u6b21\u63d0\u51fa\u6d77\u5916DTC\u54c1\u724c8\u5927\u6a21\u578b\"\/<\/figure>\n\n\n\n

Peloton<\/p>\n\n\n\n

\u9664\u4e86\u8bbe\u5907\u9500\u552e\u5916\uff0c\u4f1a\u5458\u8d39\u7528\u4e5f\u662f\u54c1\u724c\u91cd\u8981\u6536\u5165\u6765\u6e90\u3002\u7528\u6237\u8d2d\u4e70\u4e86\u5065\u8eab\u8bbe\u5907\u540e\uff0c\u6bcf\u6708\u8fd8\u80fd\u4ed8\u8d39\u8d2d\u4e70\u7ebf\u4e0a\u5065\u8eab\u6559\u7a0b\u548c\u5185\u5bb9\u300220\u591a\u8282\u76f4\u64ad\u8bfe\u7a0b\u3001\u4e0a\u5343\u4e2a\u539f\u521b\u89c6\u9891\u6559\u5b66\u5185\u5bb9\uff0c\u90fd\u53ef\u4ee5\u5728\u5065\u8eab\u8bbe\u5907\u6216\u662f\u624b\u673a\u4e0a\u89c2\u770b\uff0c\u53e6\u5916\uff0cPeloton\u8fd8\u8bf7\u5230\u4e86\u9876\u7ea7\u6559\u7ec3\uff0c\u589e\u5f3a\u80cc\u4e66\u5438\u5f15\u7528\u6237\u3002<\/p>\n\n\n\n

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04.<\/strong><\/p>\n\n\n\n

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