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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/SpTCZEZEepIxbl.png\" alt=\"\u79c1\u57df\u589e\u957f2\u5957\u6838\u5fc3\u516c\u5f0f\uff1aGMV+LTV\"\/><\/figure>\n\n\n\n<p>LTV\u516c\u5f0f\u4e3b\u8981\u7531\u4e09\u4e2a\u90e8\u5206\u7ec4\u6210\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\u4e2a\u73af\u8282\u662f\u7528\u6237\u57fa\u6570\u3002<\/strong><\/p>\n\n\n\n<p>\u7528\u6237\u57fa\u6570\u7531\u8001\u7528\u6237\u548c\u65b0\u7528\u6237\u7ec4\u6210\uff0c\u8001\u7528\u6237\u4e0d\u7528\u89e3\u91ca\u592a\u591a\uff0c\u4e3b\u8981\u6307\u7684\u662f\u54c1\u724c\u65b9\u5df2\u6709\u7684\u5b58\u91cf\u5ba2\u7fa4\u3002\u8fd9\u91cc\u91cd\u70b9\u8bb2\u4e00\u4e0b\u65b0\u5ba2\u3002\u901a\u8fc7\u6d3b\u52a8\u83b7\u53d6\u65b0\u5ba2\u7684\u65f6\u5019\uff0c\u9700\u8981\u8003\u8651\u5230\u62c9\u65b0\u7684\u83b7\u5ba2\u6210\u672c\u95ee\u9898\uff0c\u4e5f\u5c31\u662f\u82b1\u591a\u5c11\u94b1\u53ef\u4ee5\u83b7\u53d6\u4e00\u4e2a\u5ba2\u6237\uff0c\u7b80\u79f0CAC\uff0c\u8bb0\u4f4f\u8fd9\u4e2a\u6982\u5ff5\u54c8\uff0cCAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c\uff09\uff0c\u7b80\u5355\u7684\u8ba1\u7b97\u5c31\u662f\u5e02\u573a\u603b\u82b1\u8d39\u91d1\u989d\/\u6240\u82b1\u8d39\u7684\u9884\u7b97\u5e26\u6765\u7684\u65b0\u589e\u7528\u6237\u6570\u91cf\u3002<\/p>\n\n\n\n<p>\u5728\u505a\u7528\u6237\u83b7\u53d6\u7684\u8fc7\u7a0b\u4e2d\uff0c\u8981\u9075\u5faa\u4e00\u4e2a\u539f\u5219\uff0c\u83b7\u53d6\u7528\u6237\u7684\u6210\u672c\u8981\u5c0f\u4e8e\u7528\u6237\u7ed9\u6211\u4eec\u5e26\u6765\u7684\u4ef7\u503c\u3002\u4e5f\u5c31\u662fLTV&gt;CAC\u3002\u4e0d\u7136\u7684\u8bdd\uff0c\u83b7\u53d6\u7684\u65b0\u5ba2\u7528\u6237\u8d8a\u591a\uff0c\u6211\u4eec\u7684\u635f\u5931\u4e5f\u5c31\u8d8a\u4e25\u91cd\u3002\u76ee\u524d\u5e02\u573a\u6bd4\u8f83\u8ba4\u53ef\u7684\u4e00\u4e2a\u89c2\u70b9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>LTV\/CAC&gt;3\u7684\u65f6\u5019\u516c\u53f8\u662f\u6709\u53d1\u5c55\u7a7a\u95f4\u7684\uff0c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u5c5e\u4e8e\u6bd4\u8f83\u6b63\u5e38\uff0c\u53ef\u4ee5\u83b7\u5f97\u6b63\u5e38\u53d8\u73b0\uff0c\u5728\u5e02\u573a\u53ef\u4ee5\u7ee7\u7eed\u6269\u5927\u63a8\u5e7f\uff0c\u83b7\u53d6\u66f4\u591a\u7684\u65b0\u7528\u6237\u3002<\/li><li>LTV\/CAC&lt;3\u7684\u65f6\u5019\uff0c\u516c\u53f8\u7684\u5546\u4e1a\u6a21\u5f0f\u53ef\u80fd\u8fd8\u6ca1\u6709\u8dd1\u901a\uff0c\u5546\u4e1a\u53d8\u73b0\u8f83\u5dee\uff0c\u9700\u8981\u53ca\u65f6\u505a\u7b56\u7565\u8c03\u6574\uff0c\u91cd\u65b0\u68c0\u67e5\u4ea7\u54c1\u518d\u505a\u5176\u4ed6\u8003\u8651\u3002<\/li><li>LTV\/CAC=3\u7684\u65f6\u5019\uff0c\u8bf4\u660e\u516c\u53f8\u76ee\u524d\u5728\u5e02\u573a\u83b7\u5f97\u7684\u53cd\u9988\u5c5e\u4e8e\u826f\u6027\uff0c\u9700\u8981\u540e\u671f\u6839\u636e\u6570\u636e\u53cd\u9988\u6301\u7eed\u505a\u89c2\u5bdf\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u7528LTV\/CAC\u7684\u503c\u53bb\u505a\u5224\u65ad\u548c\u8861\u91cf\uff0c\u4f46\u8fd9\u4e0d\u662f\u552f\u4e00\u6807\u51c6\uff0c\u53ea\u662f\u4e00\u4e2a\u53c2\u8003\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\u4e2a\u73af\u8282\u662f\u4eba\u5747\u5ba2\u5355\u4ef7\u3002<\/strong><\/p>\n\n\n\n<p>\u63d0\u9ad8\u4eba\u5747\u5ba2\u5355\u4ef7\u603b\u7ed3\u4e86\u4e09\u4e2a\u65b9\u6cd5\uff0c\u5206\u522b\u662f<strong>\u63d0\u9ad8\u5355\u54c1\u4ef7\u683c\u3001\u62c9\u52a8\u5411\u4e0a\u9500\u552e\u3001\u52a0\u5f3a\u5173\u8054\u9500\u552e\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\u4e2a\u662f\u63d0\u9ad8\u5355\u54c1\u4ef7\u683c<\/strong>\u3002\u8fd9\u79cd\u64cd\u4f5c\u65b9\u6cd5\u6bd4\u8f83\u7b80\u5355\u76f4\u63a5\uff0c\u4e0d\u8fc7\u65e0\u7f18\u65e0\u6545\u7684\u63d0\u9ad8\u4ea7\u54c1\u4ef7\u683c\uff0c\u5f88\u6709\u53ef\u80fd\u4f1a\u5bfc\u81f4\u5ba2\u6237\u6d41\u5931\uff0c\u75ab\u60c5\u671f\u95f4\uff0c\u6d77\u5e95\u635e\u3001\u897f\u8d1d\u7b49\u9910\u996e\u54c1\u724c\u5c31\u4e0a\u8c03\u4e86\u83dc\u54c1\u7684\u4ef7\u683c\uff0c\u5c31\u5f15\u53d1\u4e86\u4e0d\u5c0f\u7684\u4e89\u8bae\u3002<\/p>\n\n\n\n<p>\u540e\u6765\u6d77\u5e95\u635e\u5c31\u6da8\u4ef7\u4e00\u4e8b\u53d1\u5e03\u4e86\u81f4\u6b49\u4fe1\uff0c\u79f0\u201d\u6b64\u6b21\u6da8\u4ef7\u662f\u516c\u53f8\u7ba1\u7406\u5c42\u7684\u9519\u8bef\u51b3\u7b56\uff0c\u5bf9\u6b64\u6211\u4eec\u6df1\u611f\u62b1\u6b49\u201d\uff0c\u897f\u8d1d\u4e5f\u662f\u7d27\u968f\u5176\u540e\uff0c\u5c31\u6da8\u4ef7\u4e5f\u9053\u4e86\u6b49\uff0c\u201d\u8fd9\u4e2a\u65f6\u5019\u6da8\u4ef7\uff0c\u4e0d\u5bf9\u201d\u3002\u4e4b\u6240\u4ee5\u4f1a\u8ba9\u7528\u6237\u89c9\u5f97\u4e0d\u8212\u670d\uff0c\u4e3b\u8981\u662f\u5927\u5bb6\u89c9\u5f97\u75ab\u60c5\u671f\u95f4\u672c\u6765\u618b\u7740\u4e00\u80a1\u52b2\u51c6\u5907\u53bb\u6d88\u8d39\uff0c\u5374\u53d1\u73b0\u6da8\u4ef7\u4e86\uff0c\u8ba9\u7528\u6237\u4ea7\u751f\u4e86\u8f83\u5927\u7684\u5fc3\u7406\u843d\u5dee\u3002<\/p>\n\n\n\n<p>\u4f46\u5176\u5b9e\u65e5\u5e38\u751f\u6d3b\u4e2d\u5f88\u591a\u996d\u5e97\u6da8\u4ef7\uff0c\u6211\u4eec\u90fd\u662f\u9009\u62e9\u4e86\u63a5\u53d7\u7684\u3002\u6240\u4ee5\u6da8\u4ef7\u9700\u8981\u8003\u8651\u5230\u7528\u6237\u7684\u60c5\u7eea\uff0c\u4e5f\u9700\u8981\u6b63\u89c6\u81ea\u5df1\u7684\u54c1\u724c\u6ea2\u4ef7\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\u4e2a\u662f\u62c9\u52a8\u5411\u4e0a\u9500\u552e<\/strong>\u3002\u5ba2\u6237\u672c\u6765\u662f\u6253\u7b97\u8d2d\u4e70A\u4ea7\u54c1\u7684\uff0c\u5728\u4e13\u4e1a\u4ecb\u7ecd\u548c\u6307\u5bfc\u4e0b\u53d1\u73b0\u7528\u6237\u5176\u5b9e\u6709\u66f4\u6df1\u5c42\u6b21\u7684\u9700\u6c42\uff0c\u6700\u7ec8\u8d2d\u4e70\u4ef7\u683c\u66f4\u9ad8\u7684\u4ea7\u54c1B\u3002\u8fd9\u4e00\u70b9\u6211\u81ea\u5df1\u611f\u89e6\u6bd4\u8f83\u6df1\uff0c\u521a\u6bd5\u4e1a\u90a3\u4f1a\u505a\u5bb6\u7535\u4e00\u7ebf\u5e02\u573a\u63a8\u5e7f\uff0c\u6bcf\u6b21\u505a\u4fc3\u9500\u6d3b\u52a8\uff0c\u95e8\u5e97\u90fd\u4f1a\u901a\u8fc7\u5ba3\u4f2032\u5bf8\u7279\u4ef7\u7535\u89c6\u673a\u6765\u5438\u5f15\u7528\u6237\u5230\u5e97\u3002<\/p>\n\n\n\n<p>\u5f88\u591a\u7528\u6237\u6700\u7ec8\u79bb\u5f00\u95e8\u5e97\u7684\u65f6\u5019\u5176\u5b9e\u5e76\u4e0d\u4f1a\u53bb\u8d2d\u4e70\u7279\u4ef7\u673a\u578b\uff0c\u5bfc\u8d2d\u5927\u59d0\u4f1a\u9488\u5bf9\u4e0d\u540c\u7684\u4ea7\u54c1\u7528\u4e13\u4e1a\u7684\u77e5\u8bc6\u8fdb\u884c\u8bb2\u89e3\uff0c\u6d1e\u5bdf\u7528\u6237\u7684\u771f\u5b9e\u9700\u6c42\uff0c\u63a8\u8350\u66f4\u52a0\u7b26\u5408\u7528\u6237\u9700\u6c42\u7684\u4ea7\u54c1\uff0c\u4e00\u822c\u5728\u51e0\u6b21\u63a8\u8350\u548c\u4ecb\u7ecd\u4e4b\u4e0b\uff0c\u7528\u6237\u90fd\u4f1a\u8d2d\u4e70\u4ef7\u683c\u66f4\u9ad8\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<p>\u56de\u5f52\u5230\u7ebf\u4e0a\u573a\u666f\u4e5f\u662f\u4e00\u6837\u7684\u9053\u7406\uff0c\u5f88\u591a\u7528\u6237\u4e5f\u8bb8\u662f\u56e0\u4e3a\u88ab\u4f4e\u4ef7\u5f15\u6d41\u4ea7\u54c1\u5438\u5f15\u8fdb\u6765\u7684\uff0c\u4f46\u662f\u5982\u679c\u5176\u4ed6\u66f4\u597d\u7684\u4ea7\u54c1\u4ecb\u7ecd\u7684\u66f4\u52a0\u7ec6\u81f4\uff0c\u4e5f\u66f4\u52a0\u7b26\u5408\u7528\u6237\u7684\u771f\u5b9e\u9700\u6c42\uff0c\u4e5f\u662f\u5bb9\u6613\u88ab\u5f15\u5bfc\u53bb\u8d2d\u4e70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