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01 \u5929\u7a7a\u4e4b\u57ce<\/h1>\n\n\n\n

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02 \u80a5\u6c83\u7684\u8349\u539f<\/h1>\n\n\n\n

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2018\u5e74\u4e4b\u524d\uff0c\u5c0f\u7ea2\u4e66\u662f\u771f\u7684\u201c\u5c0f\u201d\uff0c\u4f46\u4ece2018\u5e741\u6708\u4e4b\u540e\uff0c\u5c0f\u7ea2\u4e66\u662f\u771f\u201c\u7ea2\u201d\u3002<\/strong>2018\u5e74 1 \u6708\uff0c\u5c0f\u7ea2\u4e66 slogan \u66f4\u6539\u4e3a\u201c\u6807\u8bb0\u6211\u7684\u751f\u6d3b\u201d\u3002<\/p>\n\n\n\n

\u53d9\u4e8b\u91cd\u5fc3\u7684\u8f6c\u79fb\uff0c\u80cc\u540e\u662f\u65f6\u4ee3\u52a8\u80fd\u7684\u8f6c\u6362\u3002<\/strong>2018\u5e74\u5df2\u8fdb\u5165\u79fb\u52a8\u4e92\u8054\u7f51\u4e0b\u534a\u573a\uff0c\u4f20\u7edf\u7535\u5546\u9886\u57df\u6d41\u91cf\u7ea2\u5229\u89c1\u9876 \uff0c\u901a\u8fc7\u4ed6\u4eec\u83b7\u5ba2\u6210\u672c\u9010\u6e10\u5347\u9ad8:\u963f\u91cc\u5df4\u5df4\u5355 MAU \u8425\u9500\u8d39\u7528\u7531 2014 \u8d22\u5e74\u768418\u5143\u63d0\u5347\u81f3 2018 \u8d22\u5e74\u7684\u8fd1 50 \u5143\uff0c\u4e14\u4ecd\u5728\u4e0d\u65ad\u4e0a\u5347\u3002<\/p>\n\n\n\n

\u4e92\u8054\u7f51\u6d41\u91cf\u4ece\u5927\u6c5f\u5927\u6cb3\u8f6c\u5411\u4e86\u5929\u96e8\u65f6\u4ee3\uff0c\u7528\u6237\u6ce8\u610f\u529b\u88ab\u591a\u4e2a\u788e\u7247\u5316\u5165\u53e3\u5206\u6563\uff0c\u65e0\u8bba\u662f\u5e73\u53f0\u65b9\u8fd8\u662f\u54c1\u724c\u65b9\u90fd\u9700\u8981\u66f4\u4e2a\u6027\u3001\u66f4\u9ad8\u6548\u7684\u6d41\u91cf\u589e\u957f\u65b9\u5f0f\uff0c\u4f18\u8d28\u5185\u5bb9\u6210\u4e3a\u83b7\u53d6\u957f\u6548\u6d41\u91cf\u7684\u5929\u96e8\u6536\u96c6\u5668\uff0c\u800c\u5c0f\u7ea2\u4e66\u6070\u5728\u6b64\u65f6\u805a\u7126\u4e8e\u5185\u5bb9\u793e\u533a\u3002<\/p>\n\n\n\n

\u6218\u7565\u7684\u6709\u6548\u6027\u5f88\u5feb\u83b7\u5f97\u9a8c\u8bc1\uff0c2019\u5e74\u5e02\u573a\u6570\u636e\u663e\u793a\u5176 DAU\/MAU \u5728 2018 \u5e74\u63d0\u5347\u5e76\u7ef4\u6301\u5728 20%\u4ee5\u4e0a\uff0c\u628a\u4e4b\u524d\u5728\u7528\u6237\u7fa4\u4f53\u53ca\u4e1a\u52a1\u548c\u5176\u63a5\u8fd1\u7684\u8611\u83c7\u8857\u7529\u5728\u540e\u9762\u3002<\/p>\n\n\n\n

2020\u5e74\u7684\u75ab\u60c5\uff0c\u8ba9\u4eba\u4eec\u66f4\u5173\u6ce8\u751f\u6d3b\uff0c\u5c0f\u7ea2\u4e66\u8fce\u6765\u4e86\u81ea\u5df1\u5185\u5bb9\u751f\u6001\u7684\u751f\u957f\uff0c\u5168\u5e74\u5c0f\u7ea2\u4e66\u7528\u6237\u7b14\u8bb0\u53d1\u5e03\u91cf\u540c\u6bd4\u589e\u957f\u8d85150%\u3002\u75ab\u60c5\u521a\u7206\u53d1\u76842\u6708\uff0c\u7f8e\u98df\u7c7b\u6d88\u8d39DAU\u4e00\u5ea6\u8d85\u8fc7\u7f8e\u5986\uff0c\u6210\u4e3a\u5c0f\u7ea2\u4e66\u793e\u533a\u7b2c\u4e00\u5927\u5782\u76f4\u54c1\u7c7b\u3002<\/p>\n\n\n\n

\u8fd9\u4e00\u5e74\uff0c\u54c1\u724c\u8425\u9500\u52a0\u901f\u5411\u7ebf\u4e0a\u8f6c\u79fb\u3002\u5982\u6b64\u4e00\u7247\u79cd\u8349\u7684\u6c83\u571f\uff0c\u81ea\u7136\u4f1a\u5f15\u5929\u4e0b\u82f1\u96c4\u7ade\u6298\u8170\uff0c2018\u5e74\u4e4b\u540e\u5b83\u8fdb\u5165\u4e86\u4e00\u4e2a\u590d\u6742\u5ea6\u66f4\u9ad8\u7684\u751f\u6001\uff0c\u5404\u65b9\u5bf9\u4e8e\u79cd\u8349\u7684\u7406\u89e3\uff0c\u5176\u5b9e\u5e76\u4e0d\u4e00\u81f4\u3002<\/strong><\/p>\n\n\n\n

03 \u53cc\u5203\u5251<\/h1>\n\n\n\n

\u4e00\u5bb6\u516c\u53f8\u65e0\u6cd5\u65e2\u83b7\u5f97\u53d9\u4e8b\u6240\u5e26\u6765\u7684\u52bf\u80fd\uff0c\u53c8\u53ef\u4ee5\u4e0d\u7528\u627f\u53d7\u968f\u4e4b\u800c\u6765\u7684\u51b2\u51fb\u3002<\/strong><\/p>\n\n\n\n

\u52302021\u5e74\uff0c\u5404\u8def\u54c1\u724c\u7eb7\u7eb7\u52a0\u5927\u5728\u5c0f\u7ea2\u4e66\u7684\u6295\u5165\u3002\u5c0f\u7ea2\u4e66\u4eab\u53d7\u5230\u5546\u4e1a\u5316\u5e26\u6765\u7684\u597d\u5904\uff0c\u4e0d\u8fc7\u5b83\u5fc5\u987b\u8981\u7834\u89e3\u4e00\u4e2a\u96be\u9898\uff1a\u81ea\u5df1\u80fd\u4ece\u8fd9\u7247\u8349\u5730\u4e2d\u6536\u83b7\u4ec0\u4e48\uff1f\u5982\u679c\u5b83\u6ca1\u6709\u5f3a\u5927\u7684\u5546\u4e1a\u5316\u80fd\u529b\uff0c\u793e\u533a\u4e5f\u96be\u4ee5\u6301\u7eed\u5065\u5eb7\u7684\u8fd0\u8425\u3002<\/strong><\/p>\n\n\n\n

\u65e9\u671f\uff0c\u535a\u4e3b\u4e0e\u54c1\u724c\u53ef\u4ee5\u76f4\u63a5\u5bf9\u63a5\uff0c\u5e73\u53f0\u4e3a\u53cc\u65b9\u8f93\u51fa\u6d41\u91cf\uff0c\u800c\u81ea\u5df1\u6210\u4e86\u4e00\u4e2a\u8df3\u677f\u30022019\u5e74\u5c0f\u7ea2\u4e66\u52a0\u5f3a\u4e86\u81ea\u5df1\u7684\u5546\u4e1a\u57fa\u5efa\uff0c\u9646\u7eed\u4e0a\u7ebf\u54c1\u724c\u5408\u4f5c\u4eba\u5e73\u53f0\u3001\u54c1\u724c\u53f7\u3001\u76f4\u64ad\u53ca\u201c\u85af\u6761\u201d\u56db\u5927\u529f\u80fd\uff0c\u5176\u4e2d\u7c89\u4e1d\u91cf\u8d85\u8fc71000\uff082019\u5e745\u6708\u63d0\u5347\u81f35000\uff09<\/em>\u7684\u535a\u4e3b\u53ef\u4ee5\u7533\u8bf7\u6210\u4e3a\u54c1\u724c\u5408\u4f5c\u4eba\uff0c\u81ea\u884c\u9009\u62e9\u7533\u62a5\u5546\u4e1a\u7b14\u8bb0\u6216\u5206\u4eab\u7b14\u8bb0\uff0c\u8fd9\u4e00\u7c7b\u7b14\u8bb0\u4f1a\u5728\u5c01\u56fe\u6807\u4e0a\u201c\u8d5e\u52a9\u201d\u7b49\u5b57\u6837\uff0c\u5e76\u5bf9\u8fd9\u7c7b\u7b14\u8bb0\u51fa\u73b0\u7684\u4f4d\u7f6e\u3001\u9891\u7387\u505a\u4e86\u4e25\u683c\u7684\u9650\u5b9a\u3002<\/p>\n\n\n\n

\u53ef\u8fd9\u4f9d\u7136\u96be\u4ee5\u5b8c\u5168\u89e3\u51b3\u5404\u79cd\u8df3\u8fc7\u5e73\u53f0\u7684\u690d\u5165\uff0c\u5373\u4f7f\u4ece\u6280\u672f\u4e0a\u53ef\u884c\uff0c\u4e0d\u8fc7\u6c34\u81f3\u6e05\u5219\u65e0\u9c7c\uff0c\u8fc7\u4e8e\u4e25\u5389\u7684\u7ba1\u5236\u4f1a\u80cc\u79bb\u793e\u533a\u201c\u591a\u5143\u201d\u7684\u4ef7\u503c\u89c2\uff0c\u4ee4\u793e\u533a\u5931\u53bb\u6d3b\u529b\u3002<\/strong><\/p>\n\n\n\n

\u5982\u679c\u68c0\u7d22\u201c\u5728\u5c0f\u7ea2\u4e66\u4e0a\u79cd\u8349\u201d\uff0c\u4f60\u53ef\u80fd\u4f1a\u9677\u5165\u6df7\u4e71\u3002\u6709\u4eba\u6559\u4f60\u600e\u6837\u7f29\u5c0f\u5173\u952e\u8bcd\u7684\u9009\u9898\u8303\u56f4\u3001\u5982\u4f55\u505a\u9996\u56fe\u5c01\u9762\u3001\u4e0d\u8981\u7740\u6025\u60f3\u7740\u53bb\u8d5a\u94b1\uff0c\u4e0d\u7136\u5199\u51fa\u6765\u7684\u4e1c\u897f\u4e0d\u8d70\u5fc3\u7b49\u3002\u4e5f\u6709\u4eba\u6559\u4f60\u4e00\u5251\u5c01\u5589\u7684\u5404\u79cd\u5957\u8def\u3002<\/p>\n\n\n\n

\u5f53\u6211\u4eec\u8c08\u5230\u201c\u7528\u6237\u201d\u548c\u201c\u535a\u4e3b\u201d\uff0c\u5176\u5b9e\u662f\u7b3c\u7edf\u7684\u8bf4\u6cd5\u3002\u6839\u636e\u5c0f\u7ea2\u4e66\u548c\u7b2c\u4e09\u65b9\u6570\u636e\uff0c\u622a\u81f3 2021 \u5e74\u521d\uff0c\u5c0f\u7ea2\u4e66 1 \u4ebf\u6708\u6d3b\u4e2d\uff0c18-34 \u5c81\u7528\u6237\u5360\u6bd4 83.31%\uff0c\u5973\u6027\u7528\u6237\u5360\u6bd4\u7ea6\u4e3a70 %\uff0c\u8d85\u8fc7 56%\u7684\u7528\u6237\u6765\u81ea\u4e00\u4e8c\u7ebf\u57ce\u5e02\u3002\u8fd9\u53ea\u662f\u4ece\u7269\u7406\u5c5e\u6027\u5c42\u9762\u5206\u7c7b\uff0c\u4ece\u5fc3\u7406\u5c42\u9762\uff0c\u5219\u66f4\u80fd\u5c55\u73b0\u201c\u591a\u5143\u201d\u3002<\/p>\n\n\n\n

\u4ee5\u535a\u4e3b\u800c\u8bba\uff0c\u6709\u4eba\u51fa\u53d1\u70b9\u5c31\u662f\u8bb0\u5f55\u81ea\u5df1\u7684\u65e5\u5e38\uff0c\u53d1\u81ea\u5df1\u505a\u7684\u83dc\uff0c\u8d70\u8fc7\u7684\u8def\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u6709\u592a\u591a\u7684\u8fd0\u8425\u884c\u4e3a\uff0c\u672c\u8eab\u5c31\u662f\u5c0f\u7ea2\u4e66\u7684\u5fe0\u7c89\uff1b\u6709\u4eba\u5219\u5c5e\u4e8e\u5168\u7f51\u7684\u535a\u4e3b\uff0c\u5c0f\u7ea2\u4e66\u662f\u6e20\u9053\u4e4b\u4e00\uff0c\u4e3b\u8981\u901a\u8fc7\u5168\u7f51\u5206\u53d1\u5185\u5bb9\u6765\u89e3\u51b3\u5bf9\u5355\u4e00\u5e73\u53f0\u7684\u4f9d\u8d56\u6027\uff0c\u589e\u5f3a\u81ea\u5df1\u7684\u5b89\u5168\u611f\uff1b\u4e5f\u6709\u535a\u4e3b\u6000\u6709\u5728\u5c0f\u7ea2\u4e66\u660e\u786e\u53d8\u73b0\u7684\u76ee\u6807\uff0c\u9488\u5bf9\u5e73\u53f0\uff0c\u6478\u7d22\u7b97\u6cd5\u5efa\u56e2\u961f\uff0c\u770b\u6570\u636e\u3001 \u770b\u4eba\u7fa4\u3001 \u770b\u5185\u5bb9\uff0c\u4e0d\u65ad\u4fee\u6539\u4eba\u8bbe\u3001\u56fe\u6587\u5185\u5bb9\u548c\u89c6\u9891\u957f\u5ea6\u3002<\/p>\n\n\n\n

\u5373\u4f7f\u540c\u4e00\u4f4d\u535a\u4e3b\uff0c\u5728\u4e0d\u540c\u9636\u6bb5\u4e5f\u4f1a\u6709\u4e0d\u540c\u5fc3\u6001\uff0c\u7c89\u4e1d500\u30015000\u30011\u4e07\u91cf\u7ea7\u65f6\uff0c\u5bf9\u201c\u79cd\u8349\u201d\u7684\u7406\u89e3\u548c\u53d8\u73b0\u671f\u671b\u503c\u90fd\u4f1a\u53d1\u751f\u53d8\u5316\u3002<\/p>\n\n\n\n

\u5f53\u5dee\u5f02\uff0c\u751a\u81f3\u51b2\u7a81\u7684\u76ee\u6807\u5448\u73b0\u5728\u793e\u533a\u4e2d\uff0c\u4f5c\u4e3a\u8fd0\u8425\u8005\u5fc5\u987b\u6709\u4e0d\u6015\u9ebb\u70e6\u7684\u7cbe\u795e\u3002<\/strong>2019\u5f00\u59cb\uff0c\u5c0f\u7ea2\u4e66\u52a0\u5927\u5bf9\u5e73\u53f0\u751f\u6001\u6cbb\u7406\u7684\u6295\u5165\u3002\u5b83\u5728\u5185\u5bb9\u548c\u7528\u6237\u8fd0\u8425\u5c42\u9762\u5f00\u59cb\u5927\u5e45\u8c03\u6574\uff0c\u5176\u53d1\u5e03\u76842019\u7b2c\u4e8c\u5b63\u5ea6\u793e\u533a\u53cd\u4f5c\u5f0a\u62a5\u544a\u663e\u793a\uff0c\u5e73\u53f0\u5e73\u5747\u6bcf\u5929\u6e05\u7406\u5237\u91cf\u7b14\u8bb04285\u7bc7\uff0c\u5e73\u5747\u6bcf5\u5206\u949f\u6e05\u740618.6\u4e2a\u5237\u91cf\u8d26\u53f7\u3002<\/p>\n\n\n\n

2020 \u5e74 9 \u6708\uff0c\u5c0f\u7ea2\u4e66\u6b63\u5f0f\u542f\u52a8 \u201c\u5544\u6728\u9e1f\u201d\u8ba1\u5212\uff0c\u9488\u5bf9\u865a\u5047\u63a8\u5e7f\u884c\u4e3a\u8fdb\u884c\u4e13\u9879\u4e25\u6253\uff0c\u8fdb\u4e00\u6b65\u89c4\u8303\u793e\u533a\u751f\u6001\u3001\u4fdd\u969c\u7528\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n

2021\u5e744\u6708\uff0c\u53c8\u4e0a\u7ebf\u300a\u793e\u533a\u516c\u7ea6\u300b\uff0c\u53c2\u4e0e\u4e86\u8be5\u516c\u7ea6\u8d77\u8349\u7684\u793e\u533a\u8fd0\u8425\u8d1f\u8d23\u4eba\u6cb3\u7ae5\u660e\u786e\u63d0\u51fa\uff1a\u516c\u7ea6\u662f\u5c0f\u7ea2\u4e66\u7528\u6765\u5f3a\u5316\u793e\u533a\u4ef7\u503c\u89c2\u7684\u65b9\u6cd5\uff0c\u800c\u4e14\u793e\u533a\u516c\u7ea6\u672c\u8eab\u662f\u52a8\u6001\u7684\uff0c\u76ee\u524d\u8fd9\u4efd\u516c\u7ea6\u5f62\u6210\u8fc7\u7a0b\u4e5f\u662f\u5df2\u7ecf\u53d1\u751f\u5728\u793e\u533a\u91cc\u7684\u4e8b\u5b9e\u5f52\u7eb3\uff0c\u63a5\u4e0b\u6765\u751f\u6001\u91cc\u6709\u5176\u4ed6\u7684\u4e1c\u897f\u53d1\u751f\uff0c\u8fd8\u662f\u4f1a\u518d\u505a\u603b\u7ed3\u5f52\u7eb3\u7684\u3002<\/p>\n\n\n\n

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04 \u6807\u7b7e\u5316\u7684\u4ee3\u4ef7<\/h1>\n\n\n\n

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