{"id":49234,"date":"2021-11-02T11:30:50","date_gmt":"2021-11-02T03:30:50","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=49234"},"modified":"2021-11-02T11:30:59","modified_gmt":"2021-11-02T03:30:59","slug":"%e6%99%93%e5%ae%87%ef%bc%9a%e5%b0%8f%e7%ba%a2%e4%b9%a6%e5%aa%9b%e5%aa%9b%e9%9a%be%e4%bb%8e%e8%89%af-%e6%9c%aa%e6%9d%a5%e5%a6%82%e4%bd%95%e7%a0%b4%e5%b1%80%ef%bd%9c%e4%b8%80%e8%a7%86%e8%b4%a2","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\/49234.html","title":{"rendered":"\u6653\u5b87\uff1a\u5c0f\u7ea2\u4e66&#8221;\u5a9b\u5a9b&#8221;\u96be\u4ece\u826f \u672a\u6765\u5982\u4f55\u7834\u5c40\uff5c\u4e00\u89c6\u8d22\u7ecf"},"content":{"rendered":"\n<p>\u4ece\u6700\u65e9\u7684PDF\u7248\u653b\u7565\uff0c\u5230\u4e13\u6ce8\u8d2d\u7269\u4fe1\u606f\u5206\u4eab\u7684UGC\u79fb\u52a8\u7aef\u793e\u533aApp\uff0c\u518d\u5230\u8de8\u5883\u7535\u5546\u3001\u7efc\u5408\u7535\u5546\u7684\u591a\u5143\u5316\u63a2\u7d22\uff0c<span class=\"wpcom_keyword_link\"><a 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class=\"wp-block-heading\">2 <strong>\u4e0d\u65ad\u7834\u5708<\/strong><\/h2>\n\n\n\n<p>2020\u5e7411\u670819\u65e5\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u6210\u529f\u4e0a\u5e02\uff0c\u8fd9\u4e5f\u6807\u5fd7\u7740\u201c\u5c0f\u7ea2\u4e66\u65b0\u54c1\u724c\u7b2c\u4e00\u80a1\u201d\u7684\u6210\u529f\u3002<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u56fd\u8d27\u7f8e\u5986\u884c\u4e1a\u7684\u4ee3\u8868\uff0c\u5728\u516c\u53f8\u521b\u7acb\u521d\u671f\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u4e3b\u8981\u901a\u8fc7\u5c0f\u7ea2\u4e66\u6765\u76f4\u63a5\u79cd\u8349\u5708\u7c89\uff0c\u89e6\u8fbe\u6838\u5fc3\u7528\u6237\u7fa4\uff0c\u8fc5\u901f\u7b3c\u7edc\u4e86\u4e00\u6279\u5fe0\u5b9e\u7684\u7c89\u4e1d\u7528\u6237\u3002<\/p>\n\n\n\n<p>2018\u5e74\u4e4b\u540e\uff0c\u5b8c\u7f8e\u65e5\u8bb0\u5728\u5c0f\u7ea2\u4e66\u7684\u6295\u653e\u5bc6\u5ea6\u548c\u529b\u5ea6\u8fdb\u4e00\u6b65\u52a0\u5927\uff0c\u76f8\u5173\u7b14\u8bb0\u6570\u91cf\u8fdc\u8d85\u5176\u4ed6\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u4e0d\u5f97\u4e0d\u8bf4\uff0c\u6210\u7acb\u4e09\u5e74\u591a\u7684\u5b8c\u7f8e\u65e5\u8bb0\u80fd\u591f\u7834\u5708\u3001\u4e0a\u5e02\uff0c\u80cc\u540e\u786e\u5b9e\u5c11\u4e0d\u4e86\u5c0f\u7ea2\u4e66\u7684\u529f\u52b3\u3002\u5b8c\u7f8e\u65e5\u8bb0\u7684\u6210\u529f\u4e0a\u5e02\uff0c\u4e5f\u8ba9\u5c0f\u7ea2\u4e66\u53d8\u5f97\u66f4\u6709\u5e95\u6c14\uff0c\u4f17\u54c1\u724c\u7686\u5e0c\u671b\u501f\u5c0f\u7ea2\u4e66\u4e4b\u529b\u6210\u4e3a\u7b2c\u4e8c\u4e2a\u5b8c\u7f8e\u65e5\u8bb0\u3002\u800c\u5728\u8fd9\u80cc\u540e\uff0c\u5b9e\u5219\u9690\u533f\u7740\u4e00\u5957\u5546\u4e1a\u903b\u8f91\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/4e875f5293154a68a1ba65b5b6b120f4.jpg\" alt=\"\u5c0f\u7ea2\u4e66&quot;\u5a9b\u5a9b&quot;\u96be\u4ece\u826f \u672a\u6765\u5982\u4f55\u7834\u5c40\uff1f\"\/><\/figure>\n\n\n\n<p>KOL\u662fKey Opinion Leader\u7684\u7b80\u79f0\uff0c\u610f\u601d\u662f\u5173\u952e\u610f\u89c1\u9886\u8896\uff0c\u901a\u4fd7\u7684\u8bb2\u5c31\u662f\u6211\u4eec\u8bf4\u7684\u5927V\uff0c\u5b83\u88ab\u89c6\u4e3a\u4e00\u79cd\u6bd4\u8f83\u65b0\u7684\u8425\u9500\u624b\u6bb5\uff0c\u800c\u4e14KOL\u7684\u7c89\u4e1d\u9ecf\u6027\u5f88\u5f3a\uff0c\u7c89\u4e1d\u4eec\u4f1a\u7ec6\u8bfb\u70b9\u8d5e\uff0c\u5145\u5206\u53d1\u6325\u4e86\u793e\u4ea4\u5a92\u4f53\u5728\u8986\u76d6\u9762\u548c\u5f71\u54cd\u529b\u65b9\u9762\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n<p>\u5bf9\u5e94\u7684\u8fd8\u6709\u4e00\u7c7b\u4eba\u7fa4KOC\uff0cKOC\u5168\u79f0Key Opinion Consumer\uff0c\u5373\u201c\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\u201d\uff0c\u987e\u540d\u601d\u4e49\uff0cKOC\u867d\u4e0d\u80fd\u79f0\u4e4b\u4e3a\u610f\u89c1\u9886\u8896\uff0c\u4f46\u5374\u5728\u5782\u76f4\u7528\u6237\u4e2d\u62e5\u6709\u8f83\u5927\u7684\u51b3\u7b56\u5f71\u54cd\u529b\uff0c\u5728\u67d0\u4e9b\u5e73\u53f0\u5e26\u8d27\u80fd\u529b\u5f3a\u3002\u53ef\u4ee5\u7406\u89e3\u4e3a\u7c89\u4e1d\u91cf\u8f83\u5c0f\u7684KOL\uff0c\u901a\u4fd7\u70b9\u8bb2\u5c31\u662f\u67d0\u9886\u57df\u7684\u53d1\u70e7\u53cb\uff0c\u7d20\u4eba\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u5b8c\u7f8e\u65e5\u8bb0\u62db\u80a1\u8bf4\u660e\u4e66\uff0c\u5c0f\u7ea2\u4e66\u5408\u4f5c\u8fc7\u7684KOL\u6709\u8d85\u8fc71.5\u4e07\u4e2a\uff0c\u4f9d\u9760\u7684\u662f\u201c\u660e\u661f+KOL+KOC+\u7d20\u4eba\u201d\u77e9\u9635\u642d\u914d\u7684\u5206\u5c42\u6295\u653e\u4f53\u7cfb\u3002<\/p>\n\n\n\n<p><em>\u201c\u5728\u4ea7\u54c1\u4e0a\u7ebf\u524d\uff0c\u901a\u8fc7\u660e\u661f\u4ee5\u53ca\u5934\u90e8\u7684KOL\u8fdb\u884c\u4ea7\u54c1\u5206\u4eab\uff0c\u8fdb\u884c\u65b0\u54c1\u66dd\u5149\uff1b<\/em><\/p>\n\n\n\n<p><em>\u4ea7\u54c1\u4e0a\u7ebf\u671f\u95f4\uff0c\u901a\u8fc7\u4e2d\u8170\u90e8KOL\u4ee5\u53caKOC\u7684\u5206\u4eab\u5b9e\u73b0\u79cd\u8349\uff1b<\/em><\/p>\n\n\n\n<p><em>\u4ea7\u54c1\u4e0a\u7ebf\u540e\uff0c\u901a\u8fc7\u6295\u653eKOC\u4ee5\u53ca\u7d20\u4eba\u7684\u53cd\u9988\u8d34\uff0c\u751f\u6210UGC\u5185\u5bb9\uff0c\u8fdb\u884c\u8fdb\u4e00\u6b65\u66dd\u5149\u3002\u201d<\/em><\/p>\n\n\n\n<p>\u7531\u6b64\uff0c\u52a9\u529b\u65b0\u54c1\u724c\u7834\u5708\u6210\u4e3a\u4e86\u5c0f\u7ea2\u4e66\u7684\u4e00\u4e2a\u5951\u673a\u3002\u5728\u5b8c\u7f8e\u65e5\u8bb0\u7684\u6807\u6746\u6548\u5e94\u4e0b\uff0c\u82b1\u897f\u5b50\u3001Ubras\u3001Colorkey\u3001\u4e09\u987f\u534a\u3001\u534a\u4ea9\u82b1\u7530\u3001\u81ea\u7136\u65cb\u5f8b\u7b49\u591a\u4e2a\u65b0\u54c1\u724c\uff0c\u90fd\u5f00\u59cb\u5728\u5c0f\u7ea2\u4e66\u5c1d\u8bd5\u7834\u5708\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/fafbc205a32f4b79b8a69e543e0f46a7.jpg\" alt=\"\u5c0f\u7ea2\u4e66&quot;\u5a9b\u5a9b&quot;\u96be\u4ece\u826f \u672a\u6765\u5982\u4f55\u7834\u5c40\uff1f\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3 <strong>\u5a9b\u5a9b\u6491\u4e0d\u8d77\u5c0f\u7ea2\u4e66 \u672a\u6765\u5982\u4f55\u7834\u5c40<\/strong><\/h2>\n\n\n\n<p>\u5c0f\u7ea2\u4e66\u7684<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\u6838\u5fc3\u5c31\u662f\u5176\u8d2d\u7269\u5fc3\u5f97\u5206\u4eab\u793e\u533a\uff0c\u53bb\u4e2d\u5fc3\u5316\u7684\u793e\u533a\u6709\u5229\u4e8e\u57f9\u517b\u7528\u6237\u7684\u53c2\u4e0e\u5ea6\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u9ad8\u5ea6\u7684\u7528\u6237\u7c98\u6027\u5e26\u52a8\u4e86\u6781\u9ad8\u7684\u8f6c\u5316\u7387\uff0c\u4f46\u73b0\u9636\u6bb5\u6765\u770b\uff0c\u5546\u4e1a\u5316\u4e4b\u8def\u5e76\u4e0d\u662f\u8fd9\u4e48\u597d\u8d70\u3002<\/p>\n\n\n\n<p>\u5f53\u5feb\u624b\u3001\u6296\u97f3\u3001B\u7ad9\u521b\u9020\u5f3a\u52b2\u9700\u6c42\uff0c\u5c0f\u7ea2\u4e66\u53ea\u80fd\u52a0\u901f\u72c2\u5954\uff0c\u5168\u529b\u8ffd\u8d76\u77ed\u89c6\u9891\u4e0e\u76f4\u64ad\u7684\u524d\u6cbf\u98ce\u53e3\uff0c\u8fd9\u53ef\u80fd\u4e5f\u662f\u5c0f\u7ea2\u4e66\u53d8\u73b0\u8def\u4e0a\u7684\u4e00\u5927\u96be\u9898\u3002\u7531\u4e8e\u5bf9\u81ea\u8eab\u5b9a\u4f4d\u504f\u5dee\uff0c\u5728\u5185\u5bb9\u548c\u5e7f\u544a\u4e4b\u95f4\u6447\u6446\u4e0d\u5b9a\uff0c\u5c0f\u7ea2\u4e66\u7b14\u8bb0\u6b63\u9677\u5165\u4e00\u79cd\u201c\u5e26\u8d27\u5e73\u53f0\u4e0d\u5e26\u8d27\u201d\u7684\u5c34\u5c2c\u5883\u5730\u3002<\/p>\n\n\n\n<p>\u76ee\u524d\uff0c\u5c3d\u7ba1\u5c0f\u7ea2\u4e66\u5728\u5185\u5bb9\u5e73\u53f0\u4e2d\u6d41\u91cf\u4e0d\u662f\u6700\u5927\u7684\uff0c\u65e0\u6cd5\u548c\u6296\u97f3\u3001\u5feb\u624b\u6297\u8861\uff0c\u4f46\u80dc\u5728\u7528\u6237\u6d41\u91cf\u7cbe\u51c6\u3002\u7ef4\u7cfb\u597d\u4e0e\u5185\u5bb9\u751f\u4ea7\u8005\u7684\u5173\u7cfb\uff0c\u51c0\u5316\u8f93\u51fa\u73af\u5883\uff0c\u76d1\u7ba1\u5f97\u5f53\uff0c\u662f\u5f53\u4e0b<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\u8fd0\u8425\">\u5c0f\u7ea2\u4e66\u8fd0\u8425<\/a><\/span>\u8981\u9ad8\u5ea6\u91cd\u89c6\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n<p>\u6839\u636e\u300a\u665a\u70b9Late Post\u300b\uff0c2020\u5e74\u5c0f\u7ea2\u4e66\u8425\u6536\u7ea6\u4e3a7.5\u4ebf\u81f310\u4ebf\u7f8e\u91d1\uff0c\u5e7f\u544a\u4e1a\u52a1\u8425\u6536\u5360\u6bd4\u7ea680%\uff0c\u7535\u5546\u4e1a\u52a1\u5360\u6bd4\u7ea620%\u3002\u5176\u4e2d\u5e7f\u544a\u8425\u6536\u5b9e\u73b03\u500d\u589e\u957f\uff1b\u7535\u5546GMV\u8fbe\u523010\u4ebf\u7f8e\u5143\uff0c\u5728\u8425\u6536\u4e4b\u4e2d\u5360\u6bd4\u8f83\u591a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/e8e2ab10468c4ad6860661fa2c542ef8.jpg\" alt=\"\u5c0f\u7ea2\u4e66&quot;\u5a9b\u5a9b&quot;\u96be\u4ece\u826f \u672a\u6765\u5982\u4f55\u7834\u5c40\uff1f\"\/><\/figure>\n\n\n\n<p>\u7528\u6237\u6709\u88ab\u79cd\u8349\u7684\u9700\u8981\u3001\u5bf9\u65b0\u9c9c\u4e8b\u7269\u63a5\u53d7\u7a0b\u5ea6\u9ad8\u3001\u540c\u65f6\u613f\u610f\u81ea\u53d1\u5206\u4eab\u5185\u5bb9\uff0c\u6700\u7ec8\u7684\u5185\u5bb9\u53c8\u5177\u5907\u957f\u671f\u5f71\u54cd\u793e\u533a\u7528\u6237\u6d88\u8d39\u51b3\u7b56\u7684\u957f\u5c3e\u4ef7\u503c\u3002\u518d\u52a0\u4e0a\u8fd1\u51e0\u5e74\uff0c\u65b0\u4e00\u4ee3\u6d88\u8d39\u54c1\u724c\u767e\u82b1\u9f50\u653e\uff0c\u9700\u8981\u627e\u5230\u4e00\u7247\u9002\u5408\u81ea\u5df1\u6210\u957f\u7684\u571f\u58e4\uff0c\u5c0f\u7ea2\u4e66\u6070\u6070\u662f\u8fd9\u6837\u4e00\u7247\u6c83\u571f\uff0c\u53ef\u4ee5\u5305\u5bb9\u4f17\u591a\u54c1\u724c\u8086\u610f\u751f\u957f\u3002<\/p>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5546\u4e1a\u5e7f\u544a\u548c\u4f18\u8d28\u5185\u5bb9\u901a\u5e38\u96be\u4ee5\u878d\u5408\uff0c\u968f\u4e4b\u800c\u6765\u7684\u5408\u89c4\u98ce\u9669\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\u3002\u5982\u679c\u5185\u5bb9\u751f\u6001\u4e0d\u518d\u5177\u6709\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u54c1\u724c\u5f97\u5230\u7684\u4f20\u64ad\u6548\u679c\u8fd8\u80fd\u5426\u8fdb\u4e00\u6b65\u653e\u5927\uff1f<\/p>\n\n\n\n<p>\u6b63\u5982\u5c0f\u7ea2\u4e66\u521b\u59cb\u4eba\u77bf\u82b3\u66fe\u8bf4\u7684\u90a3\u6837\uff1a\u201c\u5c0f\u7ea2\u4e66\u5bf9\u5546\u4e1a\u7684\u6001\u5ea6\uff0c\u662f\u8ba9\u5b83\u66f4\u7f13\u6162\u5730\u751f\u957f\uff0c\u800c\u4e0d\u662f\u5fc3\u6025\u5730\u6536\u5272\u6d41\u91cf\u3002\u201d \u5982\u4eca\uff0c\u5c0f\u7ea2\u4e66\u7684\u793e\u533a\u5185\u5bb9\u751f\u6001\uff0c\u9700\u8981\u5728\u5185\u5bb9\u8d28\u91cf\u548c\u5546\u4e1a\u5316\u4e4b\u95f4\u627e\u5230\u4e00\u4e2a\u5e73\u8861\u5408\u9002\u7684\u589e\u957f\u9608\u503c\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\/\u77e5\u4e4e\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1akol\/koc\u79cd\u8349\uff0c\u7b14\u8bb0\u4f18\u5316\uff0c\u8206\u60c5\uff0c\u62cd\u6444\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 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title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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