{"id":4919,"date":"2017-12-29T22:45:26","date_gmt":"2017-12-29T14:45:26","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=4919"},"modified":"2017-12-30T02:03:57","modified_gmt":"2017-12-29T18:03:57","slug":"%e6%b6%88%e8%b4%b9%e5%8d%87%e7%ba%a7%e6%9c%89%e7%97%85%ef%bc%8c%e7%94%b5%e5%95%86%e4%bb%ac%e6%9c%89%e8%8d%af%e5%90%97%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/4919.html","title":{"rendered":"\u6d88\u8d39\u5347\u7ea7\u867d\u7136\u65e9\u5df2\u662f\u8206\u8bba\u70ed\u70b9\uff0c\u4f46\u6211\u5347\u7ea7\u4e86\u5417\uff1f\u6211\u600e\u4e48\u5347\u7ea7\uff1f\u6211\u8be5\u600e\u4e48\u5347\u7ea7\uff1f"},"content":{"rendered":"
<\/p>\n
\u6d88\u8d39\u5347\u7ea7<\/a><\/span>\u5e76\u4e0d\u610f\u5473\u7740\u63d0\u4f9b\u66f4\u591a\u9009\u62e9\uff0c\u800c\u662f\u8ba9\u6d88\u8d39\u8005\u5728\u6700\u77ed\u6700\u5feb\u7684\u65f6\u95f4\u5185\u505a\u51fa\u6b63\u786e\u9009\u62e9\u5373\u53ef\u3002<\/p><\/blockquote>\n
\u6d88\u8d39\u5347\u7ea7\u867d\u7136\u65e9\u5df2\u662f\u8206\u8bba\u70ed\u70b9\uff0c\u4f46\u6211\u5347\u7ea7\u4e86\u5417\uff1f\u6211\u600e\u4e48\u5347\u7ea7\uff1f\u6211\u8be5\u600e\u4e48\u5347\u7ea7\uff1f\u6211\u8be5\u5347\u7ea7\u5230\u54ea\u4e2a\u65b9\u5411\uff0c\u4f9d\u7136\u662f\u5f88\u591a\u4eba\u5934\u4e0a\u7684\u60ca\u5947\u95ee\u53f7\u3002<\/p>\n
\u8fd9\u662f\u5178\u578b\u7684\u201c\u6d88\u8d39\u8005\u8ff7\u832b\u201d\u5b9a\u5f8b\u3002\u201c\u6d88\u8d39\u8005\u8ff7\u832b\u201d\uff08Consumer Confusion\uff09\u662f\u9971\u548c\u7ecf\u6d4e\u65f6\u671f\u96f6\u552e\u5546\u4e1a\u5e02\u573a\u8425\u9500<\/a><\/span>\u9047\u5230\u7684\u65b0\u95ee\u9898\u3002\u4e8b\u5b9e\u4e0a\uff0c\u8fd9\u4e2a\u95ee\u9898\u65e9\u5728\u7f8e\u56fd\u5c31\u5df2\u7ecf\u51fa\u73b0\u8fc7\u4e00\u904d\u3002\u8fd9\u6837\u7684\u95ee\u9898\u5728\u4eca\u5929\u540c\u6837\u6b63\u5728\u4e2d\u56fd\u4e0a\u6f14\u3002<\/p>\n
\u201c\u6d88\u8d39\u8005\u8ff7\u832b\u201d\u662f\u6d88\u8d39\u5347\u7ea7\u7684\u201c\u75c5\u201d\u3002\u5230\u5e95\u8981\u5982\u4f55\u201c\u5f00\u836f\u201d\uff0c\u662f\u6240\u6709\u96f6\u552e\u7535\u5546<\/a><\/span>\u9762\u4e34\u7684\u95ee\u9898\u3002<\/p>\n
\u6d88\u8d39\u8005\u8ff7\u832b\u5b9a\u5f8b<\/strong><\/h2>\n
\u4f20\u7edf\u5e02\u573a\u8425\u9500\u7406\u8bba\u4e2d\u6709\u8fd9\u6837\u4e00\u4e2a\u6240\u8c13\u7684\u201c\u9ec4\u91d1\u5b9a\u5f8b\u201d\uff1a\u54c1\u79cd\u8d8a\u591a\uff0c\u9009\u62e9\u8d8a\u591a\uff0c\u987e\u5ba2\u5c31\u8d8a\u591a\uff0c\u9500\u552e\u989d\u5c31\u8d8a\u9ad8\uff0c\u6548\u76ca\u4e5f\u5c31\u8d8a\u597d\u3002<\/p>\n
\u4f46\u662f\uff0c\u5728\u4eca\u5929\u6574\u4e2a\u7ecf\u6d4e\u5df2\u7531\u5546\u54c1\u77ed\u7f3a\u8f6c\u5316\u4e3a\u5546\u54c1\u8fc7\u5269\u540e\uff0c\u96f6\u552e\u5546\u4e1a\u7ecf\u8425\u54c1\u79cd\u6570\u91cf\u9009\u62e9\u4e0a\u7684\u4e0a\u8ff0\u201c\u9ec4\u91d1\u5b9a\u5f8b\u201d\u5df2\u4e0d\u518d\u9002\u7528\uff0c\u54c1\u79cd\u6570\u91cf\u4e0d\u518d\u8d8a\u591a\u8d8a\u597d\uff0c\u5e76\u5bfc\u81f4\u51fa\u73b0\u4e86\u8d2d\u7269\u75b2\u52b3\u3001\u8d2d\u7269\u4e50\u8da3\u6d88\u5931\u548c\u8d2d\u7269\u70ed\u60c5\u4e0b\u964d\u73b0\u8c61\u3002<\/p>\n
\u8fd9\u4e5f\u5c31\u662f\u6240\u8c13\u201c\u6d88\u8d39\u8005\u8ff7\u832b\u201d\uff0c\u6d88\u8d39\u8ff7\u832b\u5b9a\u5f8b\u5728\u56fd\u5185\u975e\u5e38\u660e\u663e\u3002\u867d\u7136\u90fd\u5728\u8bf4\u6d88\u8d39\u5347\u7ea7\uff0c\u4f46\u6d88\u8d39\u5347\u7ea7\u5b9e\u9645\u4e0a\u662f\u6709\u75c5\u7684\u3002<\/p>\n
<\/p>\n
\u6d88\u8d39\u5347\u7ea7\u7684\u75c5\u5728\u4e8e\uff0c\u73b0\u5728\u5927\u5bb6\u6709\u4e24\u4e2a\u94b1\u4e86\uff0c\u4f46\u4e0d\u77e5\u9053\u8be5\u600e\u4e48\u82b1\u3002\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u6ca1\u6709\u6307\u5357\u9488\u3001\u6ca1\u6709\u6559\u79d1\u4e66\uff0c\u5168\u9760\u987f\u609f\u6216\u8005\u662f\u65e0\u6570\u8d2d\u7269\u7ecf\u9a8c\u624d\u80fd\u7838\u51fa\u6765\u3002\u603b\u7ed3\u4e0b\u6765\u5c31\u662f\u4e09\u79cd\u75c5\u3002<\/p>\n
\n
- \u6709\u94b1\u4e86\u4e0d\u77e5\u9053\u600e\u4e48\u82b1\u624d\u597d\u3002\u524d\u51e0\u5929\u6709\u4e2a\u670b\u53cb\u8c03\u4f83\u8981\u5ac1\u7a0b\u5e8f\u5458\uff0c\u539f\u56e0\u662f\u201c\u94b1\u591a\u82b1\u5c11\u6b7b\u5f97\u5feb\u201d\u3002\u6709\u94b1\u4e0d\u61c2\u5982\u4f55\u4eab\u53d7\u662f\u5f88\u591a\u4eba\u5305\u62ec\u7b14\u8005\u81ea\u5df1\u7684\u95ee\u9898\u3002<\/li>\n
- \u5230\u5e95\u53bb\u54ea\u513f\u4e70\u4e1c\u897f\uff1f\u5929\u732b\u3001\u4eac\u4e1c\u3001\u7f51\u6613\u8003\u62c9\u3001\u4e25\u9009\uff0c\u80fd\u4e70\u4e1c\u897f\u7684\u5730\u65b9\u5f88\u591a\uff0c\u4f46\u662f\u5230\u5e95\u53bb\u54ea\u513f\u4e70\u624d\u6700\u5bf9\u3001\u6700\u597d\u3002<\/li>\n
- \u6d88\u8d39\u5347\u7ea7\u7684\u53e6\u4e00\u4e2a\u75c5\u5728\u4e8e\u53ea\u4e70\u8d35\u7684\u4e0d\u4e70\u5bf9\u7684\uff0c\u4f46\u662f\u4e70\u4ec0\u4e48\u4e1c\u897f\u624d\u53c8\u597d\u53c8\u4fbf\u5b9c\uff0c\u8fd9\u624d\u662f\u672c\u8d28\u3002\u4e2d\u56fd\u201c\u571f\u8c6a\u201d\u8fd9\u4e2a\u8bcd\u6982\u5ff5\u51fa\u73b0\uff0c\u5f62\u5bb9\u4eba\u50bb\u94b1\u591a\uff0c\u5176\u5b9e\u5c31\u662f\u8fd9\u4e2a\u73b0\u8c61\u7684\u4fa7\u9762\u53cd\u5e94\u3002<\/li>\n<\/ol>\n
\u8fd9\u6837\u7684\u75c5\u5728\u7f8e\u56fd\u4e5f\u66fe\u51fa\u73b0\u8fc7\u3002\u7f8e\u56fd\u98df\u54c1\u8425\u9500<\/a><\/span>\u7814\u7a76\u6240\u548cProgressive Groce\u6742\u5fd7\uff0c\u5206\u522b\u57281993\u5e741994\u8fdb\u884c\u4e86\u51cf\u5c11\u96f6\u552e\u5546\u54c1\u54c1\u79cd\u6570\u91cf\u5bf9\u9500\u552e\u989d\u5f71\u54cd\u7684\u73b0\u573a\u5b9e\u9a8c\u3002<\/p>\n
\u7f8e\u56fd\u98df\u54c1\u8425\u9500\u7814\u7a76\u6240\u57283\u5bb6\u7f8e\u56fd\u8d85\u5e02\u9009\u62e9\u4e866\u7c7b\u5546\u54c1\u8fdb\u884c\u51cf\u5c11\u54c1\u79cd\u6570\u91cf\u7684\u5b9e\u9a8c\uff0c\u5f97\u51fa\u7684\u5b9e\u9a8c\u7ed3\u679c\u662f6\u7c7b\u5546\u54c1\u5728\u54c1\u79cd\u6570\u91cf\u51cf\u5c11\u4e4b\u540e\uff0c\u4e0e\u4e4b\u524d\u6bd4\u8f83\u9500\u552e\u989d\u5e73\u5747\u589e\u52a0\u4e860.8%\u3002<\/p>\n
Progressive Groce\u6742\u5fd7\u5219\u662f\u4ee5\u5bb6\u5ead\u7528\u732b\u4fbf\u5438\u6536\u57ab\u4f5c\u4e3a\u5b9e\u9a8c\u5546\u54c1\u8fdb\u884c\u4e86\u5546\u54c1\u54c1\u79cd\u6570\u91cf\u51cf\u5c11\u73b0\u573a\u5b9e\u9a8c\uff0c\u54c1\u79cd\u6570\u91cf\u51cf\u5c11\u89c4\u6a21\u4e3a39%\uff0c\u5b9e\u9a8c\u7ed3\u679c\u662f\u4e0e\u51cf\u5c11\u4e4b\u524d\u6bd4\u8f83\uff0c\u4e4b\u540e\u9500\u552e\u989d\u589e\u52a0\u4e8612.5%\u3002<\/p>\n
20\u4e16\u7eaa90\u5e74\u4ee3\u4e2d\u671f\uff0c\u7f8e\u56fd\u96f6\u552e\u4e1a<\/a><\/span>\u9ad8\u5ea6\u7e41\u8363\u4ee5\u9500\u552e\u989d\u8fd9\u4e00\u77ed\u671f\u6027\u6548\u76ca\u8bc4\u4ef7\u6307\u6807\u5224\u65ad\uff0c\u5c31\u98df\u54c1\u548c\u65e5\u7528\u54c1\u800c\u8a00\uff0c\u96f6\u552e\u5546\u4e1a\u54c1\u79cd\u6570\u91cf\u666e\u904d\u8fc7\u5927\uff0c\u4e5f\u5bfc\u81f4\u4e86\u5f71\u54cd\u96f6\u552e\u9500\u552e\u7684\u201c\u6d88\u8d39\u8005\u8ff7\u832b\u201d\u73b0\u8c61\u3002<\/p>\n
\u8fd9\u6837\u7684\u95ee\u9898\u4e0d\u4ec5\u4ec5\u5728\u98df\u54c1\u3001\u65e5\u7528\u54c1\u8fd9\u4e9b\u751f\u6d3b\u5fc5\u9700\u54c1\u4e2d\u5b58\u5728\uff0c\u5728\u4e00\u4e9b\u53ef\u4e70\u53ef\u4e0d\u4e70\u7684\u4f53\u80b2\u3001\u5a31\u4e50\u5668\u5177\u54c1\u7c7b\u91cc\u7167\u6837\u5b58\u5728\u3002<\/p>\n
2010\u5e74o.grimm\u5728\u5fb7\u56fd\u5965\u82ac\u5821\u5e02\u4e00\u5bb6450\u5e73\u7c73\u4f53\u80b2\u7528\u54c1\u5e97\u8fdb\u884c\u4e86\u5982\u4e0b\u73b0\u573a\u5b9e\u9a8c\uff1a\u5c06\u7f51\u7403\u53ca\u51ac\u5b63\u8fd0\u52a8\u7528\u54c1\u64a4\u67b6\uff0c\u6269\u5927\u5065\u8eab\u5668\u6750\u3001\u6237\u5916\u8fd0\u52a8\u7528\u54c1\u548c\u4f11\u95f2\u7528\u54c1\u6446\u653e\u9762\u79ef\uff0c\u5c06\u54c1\u79cd\u89c4\u6a21\u51cf\u5c1130%\u3002\u5b9e\u9a8c\u7ed3\u679c\u662f\u9500\u552e\u989d\u589e\u52a0\u4e8620%\u3002<\/p>\n
\u96f6\u552e\u7535\u5546\u6b63\u5728\u5f00\u836f<\/strong><\/h2>\n
\u201c\u6d88\u8d39\u8005\u8ff7\u832b\u201d\u5b9a\u5f8b\u4e4b\u6240\u4ee5\u4f1a\u51fa\u73b0\uff0c\u8fd8\u662f\u8fc7\u4e8e\u4e30\u5bcc\u7684\u5546\u54c1\u5bfc\u81f4\u9009\u62e9\u6210\u672c\u4e0a\u5347\u3002\u6d88\u8d39\u8d2d\u4e70\u8fc7\u7a0b\u672c\u8d28\u4e0a\u662f\u4e00\u4e2a\u4fe1\u606f\u51b3\u7b56\u7684\u8fc7\u7a0b\uff0c\u800c\u975e\u7b80\u5355\u7684\u8d2d\u4e70\u4ed8\u6b3e\u884c\u4e3a\u3002\u6d88\u8d39\u8005\u9700\u8981\u5728\u4e00\u5927\u5806\u5546\u54c1\u4e2d\u9009\u62e9\u6700\u9002\u5408\u81ea\u5df1\u7684\u90a3\u4e00\u4e2a\uff0c\u4fe1\u606f\u51b3\u7b56\u5728\u6574\u4e2a\u8d2d\u4e70\u8fc7\u7a0b\u4e2d\u5360\u636e\u4e8690%\u4ee5\u4e0a\u7684\u65f6\u95f4\uff0c\u800c\u8d2d\u4e70\u4ed8\u6b3e\u884c\u4e3a\u4ec5\u4ec5\u53ea\u662f\u6700\u540e\u4e00\u523b\u7684\u4e34\u95e8\u4e00\u811a\u3002<\/p>\n
\u4e3a\u4e86\u89e3\u51b3\u6d88\u8d39\u5347\u7ea7\u7684\u201c\u75c5\u201d\uff0c\u5f88\u591a\u96f6\u552e\u5546\u7684\u90fd\u5728\u5f00\u836f\u3002<\/p>\n
\u963f\u91cc\u3001\u4eac\u4e1c\u4e0d\u5fc5\u591a\u8bf4\uff0c\u4e0d\u8fc7\u963f\u91cc\u4eac\u4e1c\u66f4\u591a\u662f\u4ece\u96f6\u552e\u7535\u5546\u672c\u8eab\u53bb\u601d\u8003\u5982\u4f55\u89e3\u51b3\u95ee\u9898\u2014\u2014\u6bd4\u5982\u8bf4\u63d0\u9ad8\u6548\u7387\u3001\u52a0\u5f3a\u7269\u6d41\u3001\u5b8c\u5584\u4f53\u9a8c\u3002<\/p>\n
\u8fd9\u4e9b\u90fd\u6ca1\u505a\u9519\uff0c\u4e0d\u8fc7\uff0c\u6d88\u8d39\u8005\u8ff7\u832b\u5b9a\u5f8b\u672c\u8d28\u4e0a\u8bf4\u7684\u662f\u9009\u62e9\u7684\u95ee\u9898\u3002\u96f6\u552e\u4f01\u4e1a\u53ef\u4ee5\u4ece\u201c\u9009\u62e9\u201d\u8fd9\u4e2a\u89d2\u5ea6\u4f5c\u4e3a\u5207\u5165\u53e3\uff0c\u53bb\u89e3\u51b3\u7528\u6237\u5b58\u5728\u7684\u95ee\u9898\u3002<\/p>\n
\u96f7\u519b\u5728\u4eca\u5e7410\u6708\u7684\u4e00\u6b21\u516c\u5f00\u6d3b\u52a8\u4e2d\u8868\u793a\uff0c\u5c0f\u7c73\u4e4b\u5bb6\u6bcf\u4e2a\u5355\u5e97\u6708\u5747\u9500\u552e\u989d\u8fbe\u5230519\u4e07\u5143\uff0c\u576a\u6548\u4e3a27\u4e07\u5143\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u4ec5\u6b21\u4e8e\u82f9\u679c\u7684\u6bcf\u5e73\u7c7340\u4e07\u5143\uff0c\u8fdc\u9ad8\u4e8e\u540c\u884c\u3002<\/p>\n
\u5c0f\u7c73\u4e3a\u4f55\u576a\u6548\u4f1a\u5982\u6b64\u4e4b\u9ad8\uff0c\u5176\u672c\u8d28\u8fd8\u662f\u56e0\u4e3a\uff0c\u5c0f\u7c73\u5229\u7528\u624b\u673a\u8fd9\u4e2a\u54c1\u7c7b\u4f5c\u4e3a\u6838\u5fc3\u5438\u5f15\u529b\uff0c\u53bb\u62d3\u5c55\u5468\u8fb9\u4ea7\u54c1\u7684\u9500\u552e\u3002\u5c0f\u7c73\u624b\u673a\u8fd9\u4e2a\u54c1\u7c7b\u7684\u54c1\u724c\u4fe1\u4efb\u652f\u6491\u8d77\u4e86\u5176\u4ed6\u4ea7\u54c1\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u53bb\u964d\u4f4e\u9009\u62e9\u51b3\u7b56\u7684\u6210\u672c\u3002<\/p>\n
\u7f51\u6613\u7535\u5546\u4e5f\u6709\u836f\uff0c\u7f51\u6613\u7684\u601d\u8def\u662f\u4e3b\u52a8\u53bb\u7b5b\u9009\u5546\u54c1\uff0c\u901a\u8fc7\u81ea\u6211\u7b5b\u9009\u8fd9\u4e2a\u73af\u8282\u53bb\u964d\u4f4e\u7528\u6237\u540e\u7eed\u7684\u9009\u62e9\u6210\u672c\u3002\u7ec6\u7ec6\u6570\u6765\uff0c\u7f51\u6613\u5f00\u51fa\u7684\u836f\u4e3b\u8981\u662f\u4e24\u526f\u3002<\/p>\n
\u7b2c\u4e00\u526f\u836f\u662f\u7f51\u6613\u8003\u62c9\u6d77\u8d2d\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u7cbe\u9009\u5546\u54c1\uff0c\u63d0\u4f9b\u6781\u81f4\u7684\u8d28\u4ef7\u6bd4\u3002<\/p>\n
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Barry Schwartz\u987f\u65f6\u77f3\u5316\u3002\u540e\u6765\u4ed6\u5728\u4e66\u4e2d\u5206\u6790\u79f0\uff0c\u6839\u636e\u65b0\u53e4\u5178\u7ecf\u6d4e\u5b66\u7684\u8fb9\u9645\u5206\u6790\u7406\u8bba\uff0c\u968f\u7740\u53ef\u9009\u62e9\u5546\u54c1\u54c1\u79cd\u6570\u91cf\u7684\u589e\u52a0\uff0c\u6d88\u8d39\u8005\u9009\u62e9\u7684\u8fb9\u9645\u6536\u76ca\u9012\u51cf\uff0c\u800c\u8fb9\u9645\u6210\u672c\u9012\u589e\u3002<\/p>\n
<\/p>\n
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<\/p>\n