{"id":49142,"date":"2021-11-01T17:08:46","date_gmt":"2021-11-01T09:08:46","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=49142"},"modified":"2021-11-01T17:08:50","modified_gmt":"2021-11-01T09:08:50","slug":"%e5%95%86%e4%b8%9a%e5%8c%96%e5%85%a5%e9%97%a8%e6%89%8b%e5%86%8c%ef%bc%9a%e6%8a%96%e9%9f%b3%e5%a6%82%e4%bd%95%e8%b5%9a%e5%88%b02000%e4%ba%bf%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/douyin\/49142.html","title":{"rendered":"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f"},"content":{"rendered":"\n<p><strong>\u4ece\u62bd\u8c61\u5230\u5177\u4f53\uff0c\u4ee5\u300c\u6548\u7387\u4e0e\u4f53\u9a8c\u300d\u4e3a\u4f8b<\/strong><\/p>\n\n\n\n<p>\u7f51\u7edc\u4e0a\u6709\u5f88\u591a\u4f01\u4e1a\u5bb6\u7684\u5206\u4eab\uff0c\u4ed6\u4eec\u7231\u8bb2\u4e00\u4e9b\u5b8f\u89c2\u7684\u4e1c\u897f\uff0c\u5546\u4e1a\u6982\u5ff5\u3001\u7ec4\u7ec7\u7406\u5ff5\u3001\u7ade\u4e89\u51c6\u5219\uff0c\u5927\u5bb6\u4e5f\u5f88\u7231\u542c\uff0c\u5f88\u591a\u4eba\u82b1\u4e86\u4e0d\u5c11\u94b1\u53bb\u5b66\u4e60\u8fd9\u4e9b\u5185\u5bb9\uff0c\u60f3\u8981\u6253\u78e8\u81ea\u5df1\u7684\u5e95\u5c42\u903b\u8f91\u3002<\/p>\n\n\n\n<p>\u4f46\u4e8b\u5b9e\u4e0a\uff0c\u8981\u628a\u4ed6\u4eec\u6240\u8bf4\u7684\u62bd\u8c61\u5185\u5bb9\u843d\u5b9e\u5230\u4e1a\u52a1\u91cc\u53bb\uff0c\u5f80\u5f80\u662f\u4e00\u4e2a\u5f88\u5177\u4f53\u7684\u8fc7\u7a0b\u3002\u6211\u4eec\u5c31\u4ee5\u300c\u6548\u7387\u4e0e\u4f53\u9a8c\u300d\u4e3a\u4e3b\u9898\uff0c\u901a\u8fc7\u5546\u4e1a\u5316\u7684\u6848\u4f8b\u6765\u6df1\u5165\u7406\u89e3\u3002<\/p>\n\n\n\n<p><strong>\u201c\u4f01\u4e1a\u5230\u5e95\u662f\u8ffd\u6c42\u6548\u7387\uff0c\u8fd8\u662f\u8ffd\u6c42\u4f53\u9a8c\u201d\uff1f<\/strong>\u8fd9\u4e2a\u95ee\u9898\u5728\u4f17\u591a\u8001\u677f\u53e3\u4e2d\u662f\u54f2\u5b66\u4e00\u822c\u7684\u5b58\u5728\uff0c\u4f60\u80af\u5b9a\u542c\u8fc7\u67d0\u67d0\u5927\u4f6c\u63d0\u5230\uff1a\u201c\u53ea\u8981\u575a\u6301\u4e3a\u7528\u6237\u521b\u9020\u4ef7\u503c\uff0c\u5c31\u4e00\u5b9a\u80fd\u5b9e\u73b0\u5546\u4e1a\u4e0a\u7684\u6210\u529f\u3002\u201d\u963f\u91cc\u4ef7\u503c\u89c2\u8ba4\u4e3a\u300c\u5ba2\u6237\u7b2c\u4e00\uff0c\u80a1\u4e1c\u7b2c\u4e09\u300d\uff0c\u540c\u6837\u8868\u8fbe\u4e86\u8fd9\u79cd\u89c2\u70b9\u3002<\/p>\n\n\n\n<p><strong>\u603b\u4e4b\uff0c\u5728\u8001\u677f\u89c6\u89d2\u5f80\u5f80\u662f\u201c\u4e24\u624b\u90fd\u8981\u6293\uff0c\u4e24\u624b\u90fd\u8981\u786c\u3002\u201d<\/strong><\/p>\n\n\n\n<figure 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target=\"_blank\">\u6296\u97f3<\/a><\/span>\u4e3a\u4f8b\uff0c\u5982\u679c\u6bcf\u523710\u6761\u89c6\u98917\u6761\u90fd\u662f\u5e7f\u544a\uff0c\u5373\u4f7f\u77ed\u671f\u6296\u97f3\u53ef\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u6536\u5165\uff08\u6548\u7387\uff09\uff0c\u4f46\u7528\u6237\u4f53\u9a8c\u5c06\u53d7\u5230\u4e25\u91cd\u5f71\u54cd\u4f34\u968f\u9ad8\u7684\u6d41\u5931\u7387\uff08\u4f53\u9a8c\uff09\uff0c\u6536\u5165\u589e\u957f\u4e0d\u53ef\u6301\u7eed\u3002\u4ea7\u54c1\u52a0\u901f\u5546\u4e1a\u5316\u7684\u8fc7\u7a0b\uff0c\u5c31\u9700\u8981\u53bb\u5316\u89e3\u4e24\u8005\u96be\u4ee5\u517c\u987e\u7684\u56f0\u96be\u5c40\u9762\u3002<\/p>\n\n\n\n<p><strong>\u300c\u4f53\u9a8c\u4e0e\u6548\u7387\u300d\u4e4b\u6240\u4ee5\u8981\u53d6\u820d\uff0c\u662f\u56e0\u4e3a\u4e24\u8005\u7ad9\u5728\u4e86\u4e0d\u540c\u7684\u89c6\u89d2\u3002<\/strong>\u7528\u6237\u5173\u6ce8\u300c\u4f53\u9a8c\u300d\uff0c\u5f53\u7136\u662f\u5e7f\u544a\u8d8a\u5c11\u8d8a\u597d\u3002\u6296\u97f3\u5173\u6ce8\u300c\u53d8\u73b0\u6548\u7387\u300d\uff0c\u5f53\u7136\u662f\u5e7f\u544a\u8d8a\u7cbe\u51c6\u5e76\u4e14\u8d8a\u591a\u8d8a\u597d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/ffdd4922b1b74cfaa230fe38e3398d06.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u4f53\u9a8c\u4e0e\u6548\u7387\u7684\u5bf9\u7acb\u7edf\u4e00\uff0c\u5728\u641c\u7d22\u5f15\u64ce\u65f6\u4ee3\u4f53\u73b0\u4e3a\u674e\u5f66\u5b8f\u7684\u641c\u7d22\u5f15\u64ce\u4e09\u5b9a\u5f8b\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u641c\u7d22\u5f15\u64ce\u7b2c\u4e00\u5b9a\u5f8b\u662f\u76f8\u5173\u6027\u5b9a\u5f8b\uff0c\u5373\u6839\u636e\u5185\u5bb9\u91cc\u51fa\u73b0\u7684\u5173\u952e\u8bcd\u9891\u7387\u7ed9\u51fa\u641c\u7d22\u7ed3\u679c\u3002\u7b2c\u4e8c\u5b9a\u5f8b\u662f\u4eba\u6c14\u8d28\u91cf\u5b9a\u5f8b\uff0c\u5373\u6839\u636e\u7528\u6237\u5bf9\u67d0\u4e00\u5185\u5bb9\u7684\u611f\u5174\u8da3\u7a0b\u5ea6\u7ed9\u51fa\u641c\u7d22\u7ed3\u679c\u3002<\/p><p><strong>\u7b2c\u4e09\u5b9a\u5f8b\u662f\u81ea\u4fe1\u5fc3\u5b9a\u5f8b\uff0c\u5373\u6839\u636e\u8c01\u51fa\u7684\u94b1\u591a\u7ed9\u51fa\u641c\u7d22\u7ed3\u679c\u3002<\/strong><\/p><p>\u674e\u5f66\u5b8f<\/p><\/blockquote>\n\n\n\n<p>\u5230\u4e86\u77ed\u89c6\u9891\u573a\u666f\u4e0b\uff0c\u6296\u97f3\u7b49\u65b0\u5174\u5e7f\u544a\u5a92\u4f53\u7684\u89e3\u51b3\u65b9\u6848\u4ecd\u7136\u6cbf\u7528\u4e86\u674e\u5f66\u5b8f\u7684\u7406\u8bba\uff1a<\/p>\n\n\n\n<ul 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load\uff09\u4e3a12%~14%\uff0c\u4e5f\u5c31\u662f\u7528\u6237\u6bcf100\u6b21\u4e0a\u4e0b\u6ed1\uff0c\u5e73\u5747\u670912~14\u6761\u5e7f\u544a\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/d502bfe25ab44a9da8fb46287a3a9456.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u6839\u636e\u516c\u5f0f\uff1a\u5e7f\u544a\u6536\u5165=DAU\uff08\u6bcf\u65e5\u7684\u6d3b\u8dc3\u7528\u6237\u6570\uff09*\u4eba\u5747\u6d4f\u89c8\u89c6\u9891\u6b21\u6570*Ad 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class=\"wp-block-list\"><li>\u5185\u5bb9\u5206\u53d1\u672c\u8d28\u662f\u3010\u4e2a\u6027\u5316\u63a8\u8350\uff08\u63a8\u8350\u7cfb\u7edf\uff09\u3011<\/li><li>\u5e7f\u544a\u5206\u53d1\u672c\u8d28\u662f\u3010\u8ba1\u7b97\u5e7f\u544a\u3011<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/034ad9c376aa4ce3a653d31254a6cb35.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u524dFacebook\u5de5\u7a0b\u5e08\u5b8b\u4e00\u677e\u5b9a\u4e49\u4e86\u4e24\u8005\u7684\u533a\u522b\uff1a\u201c<strong>\u63a8\u8350\u7cfb\u7edf\u548c\u8ba1\u7b97\u5e7f\u544a\u662f\u4e0d\u540c\u7ef4\u5ea6\u4e0a\u7684\u6982\u5ff5\u3002\u63a8\u8350\u7cfb\u7edf\u662f\u4e00\u79cd\u6280\u672f\uff0c\u5e7f\u544a\u662f\u4e00\u9879\u4e1a\u52a1\u3002\u4e2a\u6027\u5316\u63a8\u8350\u53ef\u4ee5\u7528\u5728\u5e7f\u544a\u4e2d\uff0c\u66f4\u53ef\u4ee5\u7528\u5728\u522b\u7684\u4ea7\u54c1\u5c42\u9762\u3002<\/strong>\u540c\u65f6\uff0c\u4e2a\u6027\u5316\u63a8\u8350\u53ea\u662f\u8ba1\u7b97\u5e7f\u544a\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u4e00\u4e2a\u5b8c\u6574\u7684\u5e7f\u544a\u7cfb\u7edf\u8fd8\u9700\u8981\u5176\u4ed6\u5f88\u591a\u91cd\u8981\u7684\u6280\u672f\u7ec4\u4ef6\u3002\u201d<\/p>\n\n\n\n<p>\u8fd9\u662f\u4e00\u79cd\u975e\u5e38\u51c6\u786e\u7684\u89e3\u91ca\u3002<\/p>\n\n\n\n<p><strong>\u3010\u4e2a\u6027\u5316\u63a8\u8350\u3011\u7684\u6838\u5fc3\u76ee\u6807\u662f\u7528\u6237\u4f53\u9a8c\u3002\u57fa\u4e8e\u5927\u91cf\u5386\u53f2\u6570\u636e\u5c1d\u8bd5\u63a8\u8350\u7528\u6237\u6700\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u5305\u62ec\u5e7f\u544a\u3002<\/strong>\u5176\u4e2d\uff0c\u7528\u6237\u4f53\u9a8c\u7684\u6b63\u5411\u884c\u4e3a\u6709\u201c\u5b8c\u64ad\u3001\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u5173\u6ce8\u3001\u5206\u4eab\u3001\u4e0b\u8f7d\u3001\u6253\u8d4f\u201d\u7b49\uff0c\u6296\u97f3\u6bcf\u65e5\u6d3b\u8dc36\u4ebf+\u7528\u6237\uff0c\u6bcf\u4e2a\u4eba\u5237\u51fa\u6765\u7684\u89c6\u9891\u6392\u5e8f\u5927\u6982\u7387\u90fd\u662f\u4e0d\u4e00\u6837\u7684\uff0c\u8fd9\u4e0e\u7528\u6237\u504f\u597d\u3001\u5c5e\u6027\u3001\u5b9e\u65f6\u70ed\u70b9\u90fd\u6709\u5173\u7cfb\u3002<\/p>\n\n\n\n<p>\u4ece\u6bcf\u4e2a\u72ec\u7acb\u7528\u6237\u89c6\u89d2\u6240\u770b\u5230\u7684\u89c6\u9891\u6392\u5e8f\uff0c\u4e00\u822c\u90fd\u4f1a\u7ecf\u5386\u3010\u5185\u5bb9\u53ec\u56de\u2192\u5185\u5bb9\u7c97\u6392\u2192\u5185\u5bb9\u7cbe\u6392\u3011\u7684\u8fc7\u7a0b\uff0c\u5229\u7528\u534f\u540c\u8fc7\u6ee4\u3001\u673a\u5668\u5b66\u4e60\u3001\u6df1\u5ea6\u5b66\u4e60\u7b49\u7b97\u6cd5\/\u7b56\u7565\u6765\u786e\u4fdd\u63a8\u8350\u7684\u7cbe\u51c6\u5ea6\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/d34d7c1a1d4041dca0e2b9bfa2d5c9ab.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u7531\u4e8e\u5e73\u53f0\u4e0d\u53ef\u80fd\u76f4\u63a5\u628a\u6570\u5343\u4e07\u6761\u89c6\u9891\u3001\u76f4\u64ad\u4e0e\u7528\u6237\u7684\u5174\u8da3\u8fdb\u884c\u5339\u914d\u3001\u6392\u5e8f\uff0c\u6240\u4ee5\u5148\u901a\u8fc7\u591a\u79cd\u7b56\u7565\u505a\u5185\u5bb9\u53ec\u56de\uff08\u6bd4\u5982\uff1a\u5174\u8da3\u6807\u7b7e\u3001\u76f8\u4f3c\u7528\u6237\u3001\u70ed\u95e8\u5185\u5bb9\u7b49\uff09\uff0c\u5148\u53ec\u56de\u6709\u9650\u7684\u5019\u9009\u96c6\uff0c\u518d\u8fdb\u884c\u5185\u5bb9\u6392\u5e8f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/8dd96f30f0a249cda39fe29575281604.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u8c37\u6b4cDNN\u6a21\u578b\u7684\u76ee\u6807\u5c31\u662f\u5728\u7ed9\u5b9aYouTube\u7528\u6237\u5386\u53f2\u884c\u4e3a\u4e0e\u4e0a\u4e0b\u6587\u7684\u60c5\u51b5\u4e0b\uff0c\u5b66\u4e60 user embedding \u5411\u91cfu\uff0c\u4f5c\u4e3a\u8f93\u5165\u9001\u5230 Softmax\u5206\u7c7b\u5668\uff0c\u7528\u4ee5\u751f\u6210\u521d\u6b65\u5019\u9009\u96c6\u4f5c\u4e3a\u89c6\u9891\u7684\u53ec\u56de\u7ed3\u679c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/cdd4f0eb569d4deebb1d9ed9937e66ba.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u8c37\u6b4c\u8bba\u6587\uff1a\u300aDeep Neural Networks for YouTube Recommendations\u300b<\/p>\n\n\n\n<p>\u53ec\u56de\u5b8c\u6210\u540e\uff0c\u5185\u5bb9\u6392\u5e8f\u6709\u5f88\u591a\u79cd\u7b97\u6cd5\u6a21\u578b\u8fd9\u91cc\u5c31\u4e0d\u5c55\u5f00\u4e86\uff0c\u56e0\u4e3a\u6211\u4e5f\u770b\u4e0d\u592a\u61c2\u3002<strong>\u603b\u4e4b\uff0c\u8001\u677f\u90a3\u53e5\u201c\u4e24\u624b\u90fd\u8981\u6293\uff0c\u4e24\u624b\u90fd\u8981\u786c\u201d\uff0c\u5e76\u4e0d\u662f\u60f3\u8c61\u4e2d\u90a3\u4e48\u7b80\u5355\u3002<\/strong><\/p>\n\n\n\n<p>\u6700\u7ec8\uff0c\u670d\u52a1\u5668\u5411\u7528\u6237\u624b\u673a\u8fd4\u56de\u4e86\u6392\u597d\u987a\u5e8f\u7684\u89c6\u9891\uff0c\u7528\u6237\u4f9d\u6b21\u5411\u4e0b\u6ed1\u52a8\uff0c\u4ed6\u7684\u70b9\u8d5e\u3001\u8bc4\u8bba\u3001\u89c2\u770b\u65f6\u957f\u7b49\u884c\u4e3a\u5c06\u88ab\u8bb0\u5f55\u4e0b\u6765\uff0c\u7528\u4e8e\u672a\u6765\u6a21\u578b\u8bad\u7ec3\uff0c\u63d0\u5347\u9884\u6d4b\u7684\u51c6\u786e\u5ea6\u3002\u4ee5\u4ebf\u4e3a\u5355\u4f4d\u6d77\u91cf\u7684\u5174\u8da3\u6570\u636e\u7ecf\u8fc7\u8bad\u7ec3\u4e0d\u65ad\u53cd\u54fa\u5230\u5185\u5bb9\u63a8\u8350\u4e0e\u5e7f\u544a\u4e1a\u52a1\u4e2d\u53bb\uff0c\u5448\u73b0\u98de\u8f6e\u5f0f\u589e\u957f\u3002<\/p>\n\n\n\n<p><strong>\u8ba1\u7b97\u5e7f\u544a\u5982\u4f55\u66f4\u300c\u9ad8\u6548\u300d<\/strong><\/p>\n\n\n\n<p><strong>\u521a\u624d\u4e5f\u63d0\u5230\uff0c\u3010\u8ba1\u7b97\u5e7f\u544a\u3011\u4f5c\u4e3a\u4e00\u9879\u4e1a\u52a1\uff0c\u5176\u6838\u5fc3\u76ee\u6807\u662f\u300c\u5e73\u8861\u300d\u7528\u6237\u3001\u5e73\u53f0\u3001\u5e7f\u544a\u4e3b\u4e09\u65b9\u7684\u5229\u76ca\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5e73\u53f0\u5229\u76ca\uff1a<\/strong>Max(eCPM\u3010\u5343\u6b21\u5e7f\u544a\u5c55\u793a\u6536\u76ca\u3011)\uff0c\u4ee3\u8868\u5355\u4f4d\u6d41\u91cf\u552e\u4ef7\u6700\u9ad8\uff0c\u5982\u679c\u6296\u97f3Q2\u5e73\u57471000\u6b21\u5e7f\u544a\u5c55\u793a\u83b7\u5f97\u7684\u5e7f\u544a\u8d39\u662f40\u5143\uff0c\u73af\u6bd4Q1\u4e0a\u6da810\u5143\uff0c\u90a3\u8bf4\u660eQ2\u7684\u53d8\u73b0\u6548\u7387\u63d0\u9ad8\u4e86\u3002<\/li><li><strong>\u5e7f\u544a\u4e3b\u5229\u76ca\uff1a<\/strong>Max(ROI)\uff0cROI=\u6536\u76ca\/CPM\u3010\u5343\u6b21\u5e7f\u544a\u5c55\u793a\u6210\u672c\u3011\uff0c\u8fd9\u91cc\u7684\u201c\u6536\u76ca\u201d\u6307\u5e7f\u544a\u4e3b\u652f\u4ed8\u5e7f\u544a\u8d39\u83b7\u5f97\u7684\u6536\u76ca\u6c34\u5e73\u3002\u4f8b\u5982\uff1a\u963f\u91cc\u5728\u6296\u97f3\u6295\u653e1000\u6b21\u5e7f\u544a\u9700\u8981\u652f\u4ed820\u5143\uff0c\u5e73\u5747\u53ef\u4ee5\u83b7\u53d61\u4e2a\u65b0\u7528\u6237\uff0c1\u4e2a\u7528\u62371\u5e74\u53ea\u80fd\u4e3a\u963f\u91cc\u5e26\u676510\u5143\u7684\u7efc\u5408\u6536\u76ca\uff08ROI=0.5\uff09\uff0c\u90a320\u5143\u7684\u5e7f\u544a\u8d39\u5c31\u662f\u4e0d\u5212\u7b97\u7684\u3002<\/li><li><strong>\u7528\u6237\u5229\u76ca\uff1a<\/strong>\u5c3d\u91cf\u5c11\u770b\u5e7f\u544a\uff08\u6296\u97f3\u7684Ad load\uff09\uff0c\u5373\u4f7f\u770b\u4e5f\u662f\u770b\u81ea\u5df1\u611f\u5174\u8da3\u7684\u5185\u5bb9\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u6a21\u62df\u4e00\u8f6e\u7b80\u5316\u7684\u5e7f\u544a\u5206\u53d1\u573a\u666f\uff1a\u201c\u7528\u6237\u770b\u4e86\u5e7f\u544a\u4e3bA\u548cC\u7684\u7d20\u6750\u540e\u90fd\u6ca1\u6709\u70b9\u51fb\uff0c\u800c\u7528\u6237B\u4e0d\u4ec5\u70b9\u51fb\u4e86\u5e7f\u544a\u4e3bB\u7684\u7d20\u6750\uff0c\u5e76\u4e14\u6ce8\u518c\u6210\u4e3aB\u4ea7\u54c1\u7684\u5ba2\u6237\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/fb75b7032c124b6890b750c954921db7.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e00\u8f6e\u5e7f\u544a\u5c55\u793a\u4e2d\uff0c\u5e7f\u544a\u4e3bA\u548cC\u9700\u8981\u6839\u636e\u5e7f\u544a\u5c55\u793a\u6b21\u6570\u5411\u5e73\u53f0\u4ed8\u8d39\uff08CPM\uff09\uff0c\u4f46\u4ed6\u4eec\u83b7\u5f97\u5ba2\u6237\u7684\u5229\u76ca\u70b9\u6ca1\u6709\u5f97\u5230\u6ee1\u8db3\uff0c<strong>\u8fd9\u5c31\u51fa\u73b0\u4e86\u5ba2\u6237\u6536\u76ca\u4e0e\u5e73\u53f0\u6210\u672c\u4e0d\u5339\u914d\u7684\u95ee\u9898\uff0c\u957f\u671f\u6ca1\u6709\u6539\u5584\u5e7f\u544a\u4e3b\u81ea\u7136\u5c31\u4f1a\u505c\u6b62\u6295\u653e\u3002<\/strong><\/p>\n\n\n\n<p>\u6240\u4ee5\uff0c\u60f3\u8981\u6ee1\u8db3\u5ba2\u6237\u7684\u6295\u653e\u76ee\u6807\uff08\u5982\uff1a\u5408\u7406\u7684\u83b7\u5ba2\u6210\u672c\uff09\uff0c\u5c31\u9700\u8981\u63d0\u9ad8\u5e7f\u544a\u7684\u70b9\u51fb\/\u8f6c\u5316\u6c34\u5e73\uff08CTR\/CVR\uff09\uff0c\u8fd9\u5c31\u56de\u5230\u4e86\u524d\u6587\u6240\u8bf4\u7684\u300c\u4e2a\u6027\u5316\u63a8\u8350\u300d\u5728\u8ba1\u7b97\u5e7f\u544a\u7684\u5e94\u7528\uff0c\u5c3d\u91cf\u5339\u914d\u7528\u6237\u611f\u5174\u8da3\u7684\u5e7f\u544a\u3002\u4f8b\uff1a\u7ed9\u996d\u5708\u7c89\u4e1d\u63a8\u8350Idol\u4ee3\u8a00\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u6301\u7eed\u6539\u5584\u5e7f\u544a\u70b9\u51fb\/\u8f6c\u5316\u7387\uff08CTR\/CVR\uff09\u5462\uff1f<\/strong><\/p>\n\n\n\n<p>\u4ee5\u3010\u4eac\u4e1c\u3011\u7684\u5e7f\u544a\u6392\u5e8f\u6a21\u578b\u4e3a\u4f8b\uff0c\u7528\u6237\u5728\u3010\u641c\u7d22\u5546\u54c1\u7684\u573a\u666f\u3011\uff0c\u5e7f\u544a\u70b9\u51fb\u7684\u6982\u7387\uff08CTR\uff09\u53ef\u4ee5\u63cf\u8ff0\u4e3a\u4f9d\u8d56\u4e8e4\u4e2a\u4e0d\u540c\u7c7b\u578b\u8f93\u5165\u7684\u51fd\u6570\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Query\uff1a\u63cf\u8ff0\u7528\u6237\u641c\u7d22\u610f\u56fe\u3002<\/li><li>user(\u7528\u6237\u4fa7\u7279\u5f81)\uff1a\u63cf\u8ff0\u7528\u6237\u7684\u5174\u8da3\u3001\u504f\u597d\u3002<\/li><li>item(\u5546\u54c1\u4fa7\u7279\u5f81)\uff1a\u63cf\u8ff0\u8fd9\u4e2a\u5546\u54c1\u662f\u5426\u4f18\u8d28\u3002<\/li><li>Context(\u6587\u672c\u7279\u5f81)\uff1a\u63cf\u8ff0\u7528\u6237\u641c\u7d22\u65f6\u5c5e\u4e8e\u600e\u6837\u7684\u573a\u666f\uff0c\u662f\u4e0a\u73ed\u7684\u65f6\u5019\u641c\u7684\u8fd8\u662f\u5468\u672b\u641c\u7684\uff0c\u6b64\u65f6\u662f\u5426\u6709\u6d3b\u52a8\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/fa1b80ea8c4d472c90b1e0c6dff84bf7.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u6765\u6e90\uff1a\u5218\u9e44\uff0c\u300aCSCNN\uff1a\u65b0\u4e00\u4ee3\u4eac\u4e1c\u7535\u5546\u5e7f\u544a\u6392\u5e8f\u6a21\u578b\u300b<\/p>\n\n\n\n<p>\u901a\u8fc7\u6784\u5efa\u7279\u5f81\u5de5\u7a0b\u5e76\u786e\u5b9a\u76ee\u6807\u51fd\u6570\uff08\u8d2a\u5fc3\u7b97\u6cd5\uff08\u5c40\u90e8\u6700\u4f18\uff09\/\u957f\u671f\u56de\u62a5\uff09\uff0c\u5229\u7528Online-Learning\u5927\u91cf\u6570\u636e\u8bad\u7ec3\u540e\u5f97\u5230CTR\u4f18\u5316\u7ed3\u679c\u3002<\/p>\n\n\n\n<p>\u5728\u63a8\u90011\u6b21\u5e7f\u544a\u65f6\uff0c\u5e73\u53f0\u5230\u5e95\u4ece\u6d77\u91cf\u7684\u5e7f\u544a\u4e3b\u4e2d\u63a8\u54ea\u4e00\u4e2a\uff0c\u6838\u5fc3\u8003\u91cf\u56e0\u7d20\u662f<strong>eCPM\uff08\u5e73\u53f0\u6bcf\u5343\u6b21\u5c55\u793a\u7684\u6536\u5165\uff09 = \u9884\u4f30\u70b9\u51fb\u7387\uff08p-CTR\uff09 *\u9884\u4f30\u8f6c\u5316\u7387\uff08p-CVR\uff09* \u9884\u4f30\u51fa\u4ef7\uff08p-Bid\uff09<\/strong>\u3002\u6839\u636e\u6bcf\u4e2a\u5e7f\u544a\u7684eCPM\u8fdb\u884c\u6392\u5e8f\uff0c\u9009\u51fa\u503c\u6700\u5927\u7684\u90a3\u4e2a\u8fdb\u884c\u5c55\u793a\uff0c\u5982\u679c\u6d89\u53cai\u4e2a\u4e0d\u540c\u7684\u5ba2\u6237\u5219\uff0c\u53d6\u6240\u6709\u5ba2\u6237\u2211eCPM\u6c42\u548c\u6700\u5927\u5316\u7684\u89e3\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/12a70a26c3da42178c4057b58c7abd01.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u6765\u6e90\uff1a\u5218\u9e44\uff0c\u300aCSCNN\uff1a\u65b0\u4e00\u4ee3\u4eac\u4e1c\u7535\u5546\u5e7f\u544a\u6392\u5e8f\u6a21\u578b\u300b<\/p>\n\n\n\n<p><strong>\u4ece\u4ea7\u54c1\u5b9e\u73b0\u7684\u89d2\u5ea6\uff0c\u5e73\u53f0\u5728\u5e7f\u544a\u6392\u5e8f\u65f6\u9700\u8981\u524d\u7f6e\u9884\u4f30\u70b9\u51fb\u7387\uff08p-CTR\uff09\u3001\u8f6c\u5316\u7387\uff08p-CVR\uff09\u548c\u51fa\u4ef7\uff08p-Bid\uff09\uff0c\u6240\u4ee5\u9884\u4f30\u51c6\u786e\u5ea6\u51b3\u5b9a\u4e86\u6700\u7ec8\u5e73\u53f0\u7684\u6536\u76ca\u662f\u5426\u771f\u7684\u80fd\u5b9e\u73b0\u6700\u5927\u5316\u3002<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9884\u4f30\u70b9\u51fb\u7387\uff08p-CTR\uff09\u4e0e\u8f6c\u5316\u7387\uff08p-CTR\uff09\u5f88\u597d\u7406\u89e3\uff0c\u5c31\u662f\u5e7f\u544a\u5b9e\u9645\u4e0b\u53d1\u524d\uff0c\u5e73\u53f0\u5e76\u4e0d\u77e5\u9053\u63a8\u7ed9\u7528\u6237\u540e\u6709\u591a\u5c11\u4eba\u4f1a\u70b9\u51fb\u3001\u8f6c\u5316\uff0c\u53ea\u80fd\u7528\u6a21\u578b\u4f30\u7b97\uff0c\u5e7f\u544a\u4e0b\u53d1\u540e\u518d\u57fa\u4e8e\u5b9e\u9645\u6570\u636e\u8fd4\u56de\u6a21\u578b\u5b66\u4e60\uff0c\u4e0d\u65ad\u63d0\u9ad8\u9884\u4f30\u51c6\u786e\u5ea6\u3002<\/li><li>\u9884\u4f30\u51fa\u4ef7\uff08p-Bid\uff09\u4e3b\u8981\u662f\u56e0\u4e3a\u5e7f\u544a\u5e73\u53f0\u901a\u5e38\u91c7\u7528GSP\uff08\u5e7f\u4e49\u7b2c\u4e8c\u4ef7\u683c\uff09\u6a21\u5f0f\uff0c\u5373\uff1a\u5e7f\u544a\u88ab\u5c55\u793a\u540e\uff0c\u5e7f\u544a\u4e3b\u6240\u9700\u652f\u4ed8\u7684\u4ef7\u683c\u5e76\u975e\u81ea\u5df1\u51fa\u5177\u7684\u4ef7\u683c\uff0c\u800c\u662f\u4e3a\u4e0b\u4e00\u4f4d\u51fa\u4ef7\u8005\u7684\u4ef7\u683c+\u0394\uff08\u5b57\u8282\u4e3a0.01\u5143\uff09\u3002\u8fd9\u91cc\u5c31\u6d89\u53ca\u5230\u5e7f\u544a\u7cfb\u7edf\u9700\u8981\u9884\u4f30\u6700\u7ec8\u7684bid price\uff0c\u5e76\u5728\u4ea7\u751f\u5b9e\u9645\u503c\u540e\u5e26\u56de\u6a21\u578b\u8fdb\u884c\u5b66\u4e60\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/9c66a1b20d8f4821b1da61afe1155a64.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u5b57\u8282\u8df3\u52a8\u5de8\u91cf\u5f15\u64ceoCPM\u7684GSP\u8ba1\u8d39\u4ecb\u7ecd<\/p>\n\n\n\n<p>\u76f4\u89c2\u611f\u53d7\uff0c\u91c7\u7528GSP\uff08\u7b2c\u4e8c\u4ef7\u683c\uff09\u8ba1\u8d39\u589e\u52a0\u4e86\u7cfb\u7edf\u9884\u4f30\u7684\u53c2\u6570\u91cf\uff08p-Bid\uff09\uff0c\u4f1a\u8ba9\u9884\u4f30\u53d8\u5f97\u66f4\u96be\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u76f4\u63a5\u4f7f\u7528\u5e7f\u544a\u7ade\u5f97\u8005\u7684\u51fa\u4ef7\uff08\u7b2c\u4e00\u4ef7\u683c\uff09\uff1f<\/p>\n\n\n\n<p>\u8fd9\u91cc\u4e3b\u8981\u8003\u8651\u4e86\u4f7f\u7528\u201c\u7b2c\u4e00\u4ef7\u683c\u201d\u5e26\u6765\u7684\u51fa\u4ef7\u6ce2\u52a8\u95ee\u9898\uff0c\u5982\u679c\u5e7f\u544a\u7ade\u5f97\u8005\u652f\u4ed8\u4ed6\u7684\u7ade\u4ef7\u4ef7\u683c\uff0c\u5219\u5e7f\u544a\u4e3b\u4e3a\u4e86\u83b7\u5f97\u5c55\u73b0\uff0c\u4ed6\u4f1a\u4e0d\u65ad\u63d0\u9ad8\u4ef7\u683c\uff0c\u5728\u83b7\u5f97\u5e7f\u544a\u5c55\u73b0\u540e\uff0c\u4ed6\u53c8\u4f1a\u5f00\u59cb\u4e0d\u65ad\u51cf\u5c11\u51fa\u4ef7\u4ee5\u964d\u4f4e\u6210\u672c\uff0c<strong>\u8fd9\u4e2a\u535a\u5f08\u8fc7\u7a0b\uff0c\u5bb9\u6613\u4f7f\u5f97\u51fa\u4ef7\u4e0d\u7a33\u5b9a\uff0c\u5f71\u54cdeCPM\u7684\u9884\u4f30\u51c6\u786e\u5ea6\u3002<\/strong>\u8c37\u6b4c2002\u5e74\u5f00\u59cb\u5c06GSP\u5f15\u5165\u641c\u7d22\u5f15\u64ce\uff0c\u5e76\u6210\u4e3a\u4e3b\u6d41\u7684\u5728\u7ebf\u5e7f\u544a\u8ba1\u8d39\u6a21\u5f0f\u3002<\/p>\n\n\n\n<p><strong>\u5b57\u8282\u8df3\u52a8\u7684\u5929\u82b1\u677f\u4e0e\u6311\u6218<\/strong><\/p>\n\n\n\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u5b57\u8282\u8df3\u52a8\u5df2\u7ecf\u6210\u4e3a\u6bd4\u80a9\u963f\u91cc\u3001\u817e\u8baf\u7684\u9876\u7ea7\u4e92\u8054\u7f51\u4f01\u4e1a\uff0c\u5355\u7eaf\u4ece\u5546\u4e1a\u5316\u7684\u89d2\u5ea6\uff0c\u5b83\u7684\u60f3\u8c61\u529b\u4e5f\u662f\u72ec\u89d2\u517d\u91cc\u6700\u5927\u7684\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/dfa997ea28ae4d9db545cccf927480e3.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>2020\u5e74\u4e2d\u7f8e\u4e3b\u8981\u7684\u4e92\u8054\u7f51\u4f01\u4e1a\u91cc\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u963f\u91cc\u3001Amazon\u4e3a\u4ee3\u8868\u7684\u7535\u5546\u516c\u53f8\uff0c\u5e7f\u544a\u662f\u91cd\u8981\u7684\u6536\u5165\u6765\u6e90\uff0c\u5c24\u5176\u963f\u91cc\u4f9d\u9760\u7535\u5546\u5e7f\u544a\u6210\u4e3a\u4e2d\u56fd\u7b2c\u4e00\u5927\u5728\u7ebf\u5e7f\u544a\u5a92\u4f53\uff0c\u5e74\u6536\u5165\u8d85\u8fc72000\u4ebf+\u3002\u3010\u7b80\u79f0\u300c\u7535\u5546\u5e7f\u544a\u300d\u3011<\/li><li>Google\u3001Facebook\u4e3b\u8981\u8425\u6536\u540c\u6837\u6765\u81ea\u5e7f\u544a\u4e1a\u52a1\uff08\u5e74\u6536\u5165800~1500\u4ebf\u7f8e\u91d1\uff09\uff0c\u4ed6\u4eec\u7684\u5e7f\u544a\u4e3b\u8981\u662f\u5c06\u6d41\u91cf\u5bfc\u7ed9APP\u3001\u7f51\u7ad9\u7b49\u5e7f\u544a\u4e3b\uff0c\u7528\u6237\u5728\u70b9\u51fb\u5e7f\u544a\u540e\u8fdb\u5165\u5e7f\u544a\u4e3b\u7684\u4ea7\u54c1\u4f53\u7cfb\uff0c\u6210\u4e3a\u5176\u7528\u6237\uff1b\u540e\u7eed\u7684\u4ed8\u8d39\u3001\u6d3b\u8dc3\u6570\u636e\u5c31\u4e0eGoogle\u3001Facebook\u65e0\u5173\u4e86\u3002\u3010\u7b80\u79f0\u300c\u975e\u7535\u5546\u5e7f\u544a\u300d\u3011<br><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/e417f35660094c21b74c41f8767975fe.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p><strong>\u300c\u7535\u5546\u5e7f\u544a\u300d\u4e0e\u300c\u975e\u7535\u5546\u5e7f\u544a\u300d\u4e3b\u8981\u533a\u522b\u5728\u4e8e\u201c\u7528\u6237\u88ab\u5e7f\u544a\u8f6c\u5316\u540e\uff0c\u6838\u5fc3\u6570\u636e\u662f\u5426\u7559\u5728\u5e7f\u544a\u5e73\u53f0\u201d\uff0c\u5305\u62ec\u5728\u5e7f\u544a\u4e3b\u4fa7\u7684\u884c\u4e3a\u6570\u636e\u3001\u4ed8\u8d39\u6570\u636e\u3001\u504f\u597d\u6570\u636e\u7b49\u7b49\u3002<\/strong><\/p>\n\n\n\n<p>\u4ee5\u5929\u732b\u4e3a\u4f8b\uff0cSkechers\u65d7\u8230\u5e97\u5728\u5929\u732b\u6295\u653e\u201c\u8fd0\u52a8\u978b\u201d\u7684\u641c\u7d22\u8bcd\u5e7f\u544a\uff0c\u5176\u6295\u653e\u76ee\u6807ROI=\u7528\u6237\u7684\u6210\u4ea4\u91d1\u989d\uff08GMV\uff09*\u5229\u6da6\u7387\/\u5e7f\u544a\u6210\u672c\u3002\u5f53\u7528\u6237\u88ab\u641c\u7d22\u5e7f\u544a\u5f71\u54cd\u8fdb\u5165Skechers\u5e97\u94fa\uff0c\u5e76\u53d1\u751f\u4e86\u5173\u6ce8\u5e97\u94fa\u3001\u8d2d\u4e70\u5546\u54c1\uff08GMV\uff09\u7b49\u884c\u4e3a\u65f6\uff0c\u76f8\u5173\u6570\u636e\u5747\u88ab\u5929\u732bAPP\u8bb0\u5f55\uff0c\u5e7f\u544a\u5168\u6d41\u7a0b\u5b9e\u73b0\u4e86\u6570\u636e\u95ed\u73af\uff0c\u963f\u91cc\u53ef\u4ee5\u5229\u7528\u8fd9\u4e9b\u6570\u636e\u66f4\u9ad8\u6548\u5730\u4f18\u5316\u6a21\u578b\uff0c\u63d0\u9ad8\u5546\u5bb6\u7684\u53d8\u73b0\u6548\u7387\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/4f0d82fa2ce74971ac2aa905098ccfa2.png\" alt=\"\u5546\u4e1a\u5316\u5165\u95e8\u624b\u518c\uff1a\u6296\u97f3\u5982\u4f55\u8d5a\u52302000\u4ebf\uff1f\"\/><\/figure>\n\n\n\n<p>\u800c\u975e\u7535\u5546\u5e7f\u544a\uff0c\u4f8b\u5982Facebook\u63a8\u5e7f\u6e38\u620f\u3010\u7687\u5ba4\u6218\u4e89\u3011\uff0c\u5176\u6295\u653e\u76ee\u6807ROI=\u7528\u6237\u5728\u7687\u5ba4\u6218\u4e89\u7684\u4ed8\u8d39\u91d1\u989d\/\u5e7f\u544a\u6210\u672c\u3002\u4f46\u5f53\u7528\u6237\u4e0b\u8f7d\u7687\u5ba4\u6218\u4e89APP\u4e4b\u540e\uff0c\u5176\u6ce8\u518c\u3001\u4ed8\u8d39\u884c\u4e3aFacebook\u662f\u65e0\u6cd5\u638c\u63e1\u7684\uff0c\u53ea\u80fd\u901a\u8fc7\u4e0eFacebook\u7684\u56de\u4f20\u673a\u5236\uff08oCPM\uff09\u8ba9\u5e7f\u544a\u4e3b\u544a\u8bc9\u5e73\u53f0\u8c01\u6ce8\u518c\u4e86\u3001\u8c01\u7684\u4ed8\u8d39\u6c34\u5e73\u66f4\u9ad8\uff0c\u5e73\u53f0\u57fa\u4e8e\u56de\u4f20\u6570\u636e\u8fdb\u884c\u6a21\u578b\u5b66\u4e60\uff0c\u6301\u7eed\u4f18\u5316\u5e7f\u544a\u4e3b\u7684ROI\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/b097d9fd5a99440ba6d810a2f34bba60.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/7ddb2a4f0b804da5b13f5a1f9608ffc1.png\" 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/11\/4b21f9e68d874769b289a5ebc6ae09ff.png\" 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