{"id":48728,"date":"2021-10-27T18:42:42","date_gmt":"2021-10-27T10:42:42","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=48728"},"modified":"2021-10-27T18:42:43","modified_gmt":"2021-10-27T10:42:43","slug":"%e6%95%b0%e5%ad%97%e5%8c%96%e6%97%b6%e4%bb%a3%e4%bc%81%e4%b8%9a%e7%9a%84%e5%a2%9e%e9%95%bf%e6%96%b9%e5%90%91%ef%bc%8c%e7%a5%9e%e7%ad%96-2021-%e6%95%b0%e6%8d%ae%e9%a9%b1%e5%8a%a8%e5%a4%a7%e4%bc%9a","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/48728.html","title":{"rendered":"\u6570\u5b57\u5316\u65f6\u4ee3\u4f01\u4e1a\u7684\u589e\u957f\u65b9\u5411\uff0c\u795e\u7b56 2021 \u6570\u636e\u9a71\u52a8\u5927\u4f1a\u7ed9\u51fa\u4e86\u7b54\u6848"},"content":{"rendered":"\n

\u65b0\u8ba4\u77e5\uff0c\u65b0\u529b\u91cf\uff0c\u8fd9\u662f\u4e00\u573a\u805a\u7126\u8425\u9500\u79d1\u6280\u7684\u8ba4\u77e5\u76db\u5bb4\u3002<\/p>\n\n\n\n

\u200b2021 \u5e74 10 \u6708 27 \u65e5\uff0c\u795e\u7b56 2021 \u6570\u636e\u9a71\u52a8\u5927\u4f1a\u5728\u5317\u4eac\u9999\u683c\u91cc\u62c9\u9152\u5e97\u4e3e\u529e\u3002<\/p>\n\n\n\n

\u795e\u7b56\u6570\u636e\u9a71\u52a8\u5927\u4f1a\u662f\u6570\u5b57\u5316\u8f6c\u578b\u53ca\u8425\u9500\u79d1\u6280\u9886\u57df\u7684\u5e74\u5ea6\u76db\u4f1a\uff0c\u4e0a\u5343\u4f4d\u4e0e\u4f1a\u8005\u9f50\u805a\u4e00\u5802\uff0c\u201c\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u201dPhilip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\u3001\u795e\u7b56\u6570\u636e\u521b\u59cb\u4eba & CEO \u6851\u6587\u950b\u3001\u795e\u7b56\u6570\u636e\u8054\u5408\u521b\u59cb\u4eba & CTO \u66f9\u729f\u3001\u5c0f\u7c73\u96c6\u56e2\u5168\u7403\u4e92\u8054\u7f51\u4e1a\u52a1\u603b\u7ecf\u7406\u9a6c\u9aa5\u3001\u6cf0\u5eb7\u5728\u7ebf\u6570\u5b57\u521b\u65b0\u8d1f\u8d23\u4eba\u803f\u73cd\u73cd\u7b49\u56fd\u5185\u5916 40+ \u77e5\u540d\u4e13\u5bb6\u53d1\u8868\u4e3b\u9898\u6f14\u8bb2\uff0c\u5171\u540c\u5206\u4eab\u5e76\u63a2\u8ba8\u6570\u5b57\u5316\u65f6\u4ee3\u4f01\u4e1a\u589e\u957f\u7684\u65b0\u8ba4\u77e5\u3002<\/p>\n\n\n\n

\u4ece\u6d1e\u5bdf\u884c\u4e1a\u8d8b\u52bf\uff0c\u5230\u8f93\u51fa\u79d1\u5b66\u65b9\u6cd5\u8bba\uff0c\u518d\u5230\u5256\u6790\u4f01\u4e1a\u5b9e\u8df5\u6848\u4f8b\uff0c\u672c\u5c4a\u5927\u4f1a\u5185\u5bb9\u4f53\u7cfb\u5b8c\u6574\u4e14\u53ef\u64cd\u4f5c\u6027\u5f3a\uff1a\u4ee5 Philip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\u4e3b\u9898\u4e3a\u300a\u8425\u9500\u7684\u672a\u6765\u300b\u62c9\u5f00\u5e37\u5e55\uff0c\u6851\u6587\u950b\u9610\u8ff0\u65b0\u8d8b\u52bf\u4e0b\u8ba4\u8bc6\u5347\u7ea7\u4e0e\u79d1\u5b66\u65b9\u6cd5\u7684\u7406\u8bba\u4f53\u7cfb\uff0c\u57fa\u4e8e\u6b64\u65b9\u6cd5\u8bba\uff0c\u66f9\u729f\u4ecb\u7ecd\u4e86\u5982\u4f55\u642d\u5efa\u5168\u573a\u666f\u3001\u5168\u94fe\u8def\u3001\u5168\u57df\u7528\u6237\u6570\u5b57\u5316\u8425\u9500\u95ed\u73af\uff0c\u5728\u4e0b\u5348\u573a\u7684\u91d1\u878d\u884c\u4e1a\u8bba\u575b\u3001\u4e92\u8054\u7f51\u884c\u4e1a\u8bba\u575b\u3001\u65b0\u96f6\u552e\u884c\u4e1a\u8bba\u575b\u4e2d\uff0c\u7531\u5404\u884c\u4e1a\u5609\u5bbe\u5206\u4eab\u4f01\u4e1a\u7684\u5b9e\u8df5\u6848\u4f8b\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u4e00\u3001\u5168\u7403\u89c6\u91ce\uff0c\u201c\u73b0\u4ee3\u8425\u9500\u4e4b\u7236\u201d\u8be0\u91ca\u8425\u9500\u672a\u6765<\/h2>\n\n\n\n

\u4ee5\u5168\u7403\u89c6\u91ce\u8403\u53d6\u672c\u571f\u667a\u6167\u3002<\/p>\n\n\n\n

\u795e\u7b56\u6570\u636e\u9a71\u52a8\u5927\u4f1a\u4e00\u76f4\u662f\u884c\u4e1a\u5185\u5c55\u73b0\u6570\u5b57\u5316\u7ecf\u8425\u4e0e\u5b9e\u8df5\u7684\u524d\u6cbf\u9635\u5730\uff0c\u4ee5\u5168\u7403\u89c6\u91ce\u805a\u7126\u56fd\u5185\u672c\u571f\u4f01\u4e1a\u6570\u636e\u5316\u5efa\u8bbe\u3002\u7ee7\u7cbe\u76ca\u6570\u636e\u5206\u6790\u9f3b\u7956 Alistair Croll\u3001\u7845\u8c37\u589e\u957f\u4e13\u5bb6 Ian Thiel \u505a\u5ba2\u795e\u7b56\u6570\u636e\u9a71\u52a8\u5927\u4f1a\u540e\uff0cPhilip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09 \u4eae\u76f8\u5927\u4f1a\uff0c\u518d\u6b21\u4e3a\u4e1a\u754c\u6240\u77a9\u76ee\u3002<\/p>\n\n\n\n

Philip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\u88ab\u8a89\u4e3a\u201c\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u201d\uff0c\u4efb\u7f8e\u56fd\u897f\u5317\u5927\u5b66\u51ef\u6d1b\u683c\u5546\u5b66\u9662\u7ec8\u8eab\u6559\u6388\u3002\u4f5c\u4e3a\u5927\u4f1a\u4e3b\u8981\u6f14\u8bb2\u5609\u5bbe\uff0cPhilip Kotler \uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\u4e3a\u5927\u5bb6\u5206\u4eab\u4e86\u5173\u4e8e\u8425\u9500\u7684\u5168\u65b0\u8ba4\u77e5\u4e0e\u89e3\u8bfb\uff0c\u5e76\u4e0e\u6851\u6587\u950b\u5c31\u8425\u9500\u8bdd\u9898\u5c55\u5f00\u5dc5\u5cf0\u5bf9\u8bdd\u3002<\/p>\n\n\n\n

\u4ed6\u4ecb\u7ecd\uff0c\u65b0\u51a0\u75ab\u60c5\u3001\u6c14\u5019\u53d8\u5316\u3001\u8d2b\u5bcc\u5dee\u8ddd\u6269\u5927\u3001\u6280\u672f\u53d8\u9769\u56db\u80a1\u529b\u91cf\u5bf9\u7ecf\u6d4e\u7684\u5f71\u54cd\u91cd\u5927\u3002\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u6d88\u8d39\u8005\u7279\u5f81\u53d1\u751f\u4e86\u8f83\u5927\u53d8\u5316\uff0c\u6d88\u8d39\u8005\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u201c\u806a\u660e\u201d\uff0c\u6bd4\u5982\u5728\u8d2d\u4e70\u4e4b\u524d\u4ed6\u4eec\u4f1a\u6536\u96c6\u66f4\u591a\u5173\u4e8e\u4f01\u4e1a\u3001\u4ea7\u54c1\u548c\u8bc4\u4ef7\u7684\u4fe1\u606f\uff1b\u5bf9\u4e0d\u540c\u4f01\u4e1a\u7684\u7279\u5f81\u548c\u4ef7\u503c\u6709\u66f4\u6e05\u6670\u7684\u611f\u77e5\u2026\u2026\u8fd9\u8ba9\u8425\u9500\u4eba\u5458\u9762\u4e34\u66f4\u591a\u7684\u8425\u9500\u96be\u9898\u3002<\/p>\n\n\n\n

\u57fa\u4e8e\u6b64\uff0cPhilip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\u6307\u51fa\u672a\u6765\u7684\u8425\u9500\u6709\u4e24\u4e2a\u5173\u952e\u56e0\u7d20\uff1a\u5176\u4e00\uff0c\u5b83\u8981\u57fa\u4e8e\u5b8c\u5584\u7684\u6570\u636e\u5206\u6790\u83b7\u5f97\u6d1e\u5bdf\u5e76\u505a\u51fa\u4f18\u8d28\u51b3\u7b56\uff1b\u5176\u4e8c\uff0c\u8425\u9500\u8981\u6709\u521b\u610f\uff0c\u673a\u5668\u65e0\u6cd5\u4ee3\u66ff\u9700\u8981\u521b\u9020\u529b\u7684\u5de5\u4f5c\uff0c\u56e0\u4e3a\u4f60\u8981\u5bfb\u627e\u65b0\u7684\u60f3\u6cd5\uff0c\u5efa\u7acb\u65b0\u7684\u601d\u60f3\u4f53\u7cfb\u3002<\/p>\n\n\n\n

\u540c\u65f6\uff0c\u4ed6\u8be6\u89e3\u4e86\u63cf\u7ed8\u7528\u6237\u65c5\u7a0b\u521b\u5efa\u7684 5A \u6a21\u578b\uff0c\u5e76\u6307\u51fa 5A \u6a21\u578b\u662f\u901a\u8fc7\u6570\u5b57\u8425\u9500\u5f71\u54cd\u5ba2\u6237\u7684\u6700\u4f73\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u7eb5\u89c2\u8425\u9500\u53d1\u5c55\u5386\u7a0b\uff0cPhilip Kotler\uff08\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\uff09\u5c06\u5b83\u5206\u4e3a\u4e94\u5927\u9636\u6bb5\uff0c\u5e76\u6307\u51fa\u4e0d\u540c\u65f6\u671f\u7684\u8425\u9500\u91cd\u70b9\u7684\u53d8\u5316\u3002\u4ed6\u4ecb\u7ecd\uff0c\u73b0\u5728\u7684\u5e02\u573a\u8425\u9500\uff0c\u6211\u4eec\u53eb CCDV\uff08Create, Communicate,Deliver,Value\uff09\uff0c\u5373\u4e3a\u76ee\u6807\u5e02\u573a\u521b\u9020\u3001\u6c9f\u901a\u548c\u4ea4\u4ed8\u4ef7\u503c\u3002\u5176\u6700\u65b0\u7684\u89c2\u70b9\uff0c\u5373\u5e02\u573a\u8425\u9500\u662f\u9a71\u52a8\u8d1f\u8d23\u4efb\u7684\u4f01\u4e1a\u589e\u957f\u7684\u5546\u4e1a\u51c6\u5219\u3002<\/p>\n\n\n\n

\u9664\u6b64\u4e4b\u5916\uff0c\u4ed6\u7279\u522b\u5f3a\u8c03\u4e86\u8425\u9500\u8005\u7684\u589e\u957f\u5730\u4f4d\u3002\u4ed6\u8bf4\uff0cCMO\uff08\u9996\u5e2d\u8425\u9500\u5b98\uff09\u5e94\u8be5\u5f15\u9886\u4e1a\u7ee9\u589e\u957f\uff0c\u5e94\u8be5\u4e86\u89e3\u6570\u636e\u5206\u6790\uff0c\u77e5\u9053\u5982\u4f55\u4e3a\u4e0d\u540c\u7684\u4eba\u5b9a\u5236\u4ea7\u54c1\u548c\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u5e76\u4e14\u80fd\u591f\u6301\u7eed\u4f18\u5316\u548c\u63a8\u52a8\u6570\u5b57\u5316\u8425\u9500\u3002<\/p>\n\n\n\n

\u5728\u4e0e\u6851\u6587\u950b\u7684\u5bf9\u8bdd\u4e2d\uff0c\u53cc\u65b9\u5c31\u201c\u540e\u75ab\u60c5\u65f6\u4ee3\u5982\u4f55\u5f00\u5c55\u8425\u9500\u5de5\u4f5c\u201d\u5c55\u5f00\u4ea4\u6d41\u3002\u4f34\u968f\u75ab\u60c5\u548c\u4eba\u4eec\u884c\u4e3a\u4e60\u60ef\u7684\u6539\u53d8\uff0c\u8425\u9500\u53d1\u751f\u4e86\u91cd\u5927\u53d8\u5316\uff0c\u5f53\u201c\u75c5\u6bd2\u201d\u8fd9\u4e00\u7f6a\u9b41\u7978\u9996\u88ab\u6d88\u706d\u65f6\uff0c\u8fd9\u4e9b\u53d8\u5316\u5c06\u6301\u7eed\uff0c\u56e0\u6b64\u4f01\u4e1a\u5e94\u8be5\u79ef\u6781\u5c1d\u8bd5\u79d1\u5b66\u7684\u8425\u9500\u65b9\u6cd5\u3002\u65b0\u7684\u8425\u9500\u65b9\u5411\u662f\u201c\u4ee5\u4eba\u4e3a\u672c\u201d\u7684\u8425\u9500\uff0c\u5982\u679c\u4e94\u5e74\u5185\u4f01\u4e1a\u7684\u8425\u9500\u601d\u8def\u4e00\u6210\u4e0d\u53d8\uff0c\u90a3\u4e48\u5c31\u4f1a\u88ab\u5e02\u573a\u6dd8\u6c70\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u8ba4\u77e5\u5347\u7ea7\uff01\u79d1\u5b66\u65b9\u6cd5\u8d4b\u80fd\u4f01\u4e1a\u529b\u91cf<\/h2>\n\n\n\n

\u516d\u8f7d\u98ce\u96e8\u7825\u783a\uff0c\u795e\u7b56\u6570\u636e\u56e2\u961f\u89c4\u6a21\u5df2\u8d85 1200 \u4eba\uff0c\u4ece\u5355\u4e00\u4ea7\u54c1\u795e\u7b56\u5206\u6790\u6269\u5c55\u5230\u201c\u4e24\u4e91\u4e00\u5e73\u53f0\u201d\uff08\u795e\u7b56\u5206\u6790\u4e91\u3001\u795e\u7b56\u8425\u9500\u4e91\u3001\u795e\u7b56\u6570\u636e\u6839\u57fa\u5e73\u53f0\uff09\uff0c\u5e94\u7528\u8303\u56f4\u4e5f\u4ece\u5927\u6570\u636e\u5206\u6790\u5ef6\u4f38\u5230\u8425\u9500\u79d1\u6280\u9886\u57df\uff0c\u81f4\u529b\u4e8e\u5e2e\u52a9\u4e2d\u56fd\u4e09\u5343\u4e07\u4f01\u4e1a\u91cd\u6784\u6570\u636e\u6839\u57fa\uff0c\u5b9e\u73b0\u6570\u5b57\u5316\u7ecf\u8425\u3002\u5728\u670d\u52a1\u4fa7\uff0c\u795e\u7b56\u6570\u636e\u76ee\u524d\u5df2\u670d\u52a1\u7d2f\u8ba1 30 \u591a\u4e2a\u7ec6\u5206\u9886\u57df\u7684 2000+ \u4ed8\u8d39\u884c\u4e1a\u5934\u90e8\u5ba2\u6237\uff0c\u5e2e\u5ba2\u6237\u7ed3\u6784\u5316\u7684\u884c\u4e3a\u6570\u636e\u3001\u65e5\u5904\u7406\u65b0\u589e\u6570\u636e\u91cf\u4e5f\u8fbe\u5230\u4e86 2500 \u4ebf\u6761\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u7528\u5148\u8fdb\u7684\u8ba4\u77e5\u7edf\u4e00\u601d\u60f3\uff0c\u7528\u79d1\u5b66\u7684\u65b9\u6cd5\u63d0\u5347\u6548\u7387\uff0c\u662f\u795e\u7b56\u6570\u636e\u7684\u6838\u5fc3\u7ba1\u7406\u7406\u5ff5\u3002\u4f1a\u4e0a\uff0c\u6851\u6587\u950b\u7684\u6f14\u8bb2\u56f4\u7ed5\u8ba4\u77e5\u5347\u7ea7\u4e0e\u79d1\u5b66\u65b9\u6cd5\u5c55\u5f00\uff0c\u4ecb\u7ecd\u8ba4\u77e5\u7684\u5b9a\u4e49\u4e0e\u4ef7\u503c\uff0c\u5206\u4eab\u7ec4\u7ec7\u8ba4\u77e5\u5347\u7ea7\u7684\u7ecf\u9a8c\uff0c\u5e76\u4ee5\u4e2d\u897f\u65b9\u79d1\u5b66\u65b9\u6cd5\u6545\u4e8b\u4e3a\u5f15\uff0c\u9610\u8ff0\u79d1\u5b66\u65b9\u6cd5\u662f\u5148\u8fdb\u8ba4\u77e5\uff0c\u6570\u636e\u9a71\u52a8\u662f\u79d1\u5b66\u65b9\u6cd5\u7684\u4f53\u73b0\u3002<\/p>\n\n\n\n

\u6851\u6587\u950b\u8ba4\u4e3a\uff0c\u8ba4\u77e5\u662f\u201c\u672a\u6765\u7684\u5e38\u8bc6\u201d\uff0c\u5b83\u5e76\u975e\u7b80\u5355\u5730\u5bf9\u4e8b\u60c5\u672c\u8d28\u7684\u7406\u89e3\u548c\u628a\u63e1\uff0c\u800c\u5177\u6709\u65f6\u6548\u6027\u548c\u76f8\u5bf9\u6027\uff0c\u53ea\u6709\u517c\u987e\u4e24\u8005\uff0c\u624d\u4f1a\u6709\u53ef\u80fd\u4ea7\u751f\u6b63\u786e\u7684\u8ba4\u77e5\uff0c\u8fdb\u800c\u4ea7\u751f\u52a8\u529b\u3002\u795e\u7b56\u6570\u636e\u53d1\u5c55\u81f3\u4eca\uff0c\u80cc\u540e\u662f\u516d\u5e74\u6765\u7684\u4e94\u6b21\u8ba4\u77e5\u5347\u7ea7\uff1a\u6570\u636e\u6e90\u5f88\u91cd\u8981\u3001\u4ea7\u54c1\u77e9\u9635\u662f\u7ec8\u5c40\u3001\u6253\u9020 SDAF \u95ed\u73af\u3001\u670d\u52a1\u4ea7\u54c1\u5316\u3001\u8425\u9500\u4e91\u662f\u4e1a\u52a1\u7cfb\u7edf\u3002\u6bcf\u4e00\u6b21\u8ba4\u77e5\u7684\u53d8\u5316\uff0c\u4f01\u4e1a\u6218\u7565\u548c\u52a8\u4f5c\u4e00\u5b9a\u90fd\u4f1a\u968f\u4e4b\u6539\u53d8\uff0c\u8fd9\u5c31\u662f\u8ba4\u77e5\u7684\u529b\u91cf\u3002
\u5728\u7ec4\u7ec7\u8ba4\u77e5\u5c42\u9762\uff0c\u6851\u6587\u950b\u5c06\u5176\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\uff1aCEO \u7684\u8ba4\u77e5\u5347\u7ea7\u3001CEO \u7684\u8ba4\u77e5\u4f20\u9012\u3001\u7ec4\u7ec7\u8ba4\u77e5\u8d85\u8d8a CEO \u8ba4\u77e5\u3002\u4ed6\u6307\u51fa\uff0c\u7ec4\u7ec7\u81ea\u6211\u5347\u7ea7\u5c24\u4e3a\u91cd\u8981\uff0c\u4e0d\u80fd\u5355\u7eaf\u4f9d\u8d56\u521b\u59cb\u4eba\u7684\u4e2a\u4eba\u529b\u91cf\u3002\u590d\u76d8\u548c\u5171\u521b\u662f\u7ec4\u7ec7\u5b9e\u73b0\u81ea\u6211\u5347\u7ea7\u7684\u91cd\u8981\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u4ed6\u660e\u786e\uff0c\u79d1\u5b66\u65b9\u6cd5\u662f\u5148\u8fdb\u8ba4\u77e5\uff0c\u6570\u636e\u9a71\u52a8\u662f\u79d1\u5b66\u65b9\u6cd5\u7684\u91cd\u8981\u4f53\u73b0\u3002\u795e\u7b56\u6570\u636e\u662f\u4e00\u5bb6\u5c06\u4e2d\u56fd\u6587\u5316\u4e0e\u79d1\u5b66\u65b9\u6cd5\u7ed3\u5408\u5728\u4e00\u8d77\u7684\u4f01\u4e1a\uff0c\u8d5e\u7f8e\u901a\u8fc7\u79d1\u5b66\u65b9\u6cd5\u63d0\u5347\u6548\u7387\u7684\u4eba\u548c\u4f01\u4e1a\u3002\u4e00\u76f4\u4ee5\u6765\uff0c\u795e\u7b56\u6570\u636e\u81f4\u529b\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0\u6570\u5b57\u5316\u7ecf\u8425\uff0c\u4e3a\u5ba2\u6237\u642d\u5efa\u6570\u636e\u6839\u57fa\uff0c\u6253\u9020\u6570\u636e\u95ed\u73af\u80fd\u529b\uff0c\u4e00\u5207\u90fd\u662f\u6cbf\u7740\u8fd9\u4e2a\u601d\u8def\u8fdb\u884c\u7684\u3002<\/p>\n\n\n\n

\u4e09\u3001\u6570\u636e\u5316\u95ed\u73af\u89e3\u51b3\u65b9\u6848\uff1a\u5168\u57df\u7528\u6237\u7ecf\u8425\u3001\u5168\u94fe\u8def\u5206\u6790\u3001\u5168\u573a\u666f\u8425\u9500<\/h2>\n\n\n\n

\u57fa\u4e8e\u8ba4\u77e5\u7684\u4e0d\u65ad\u5347\u7ea7\uff0c\u795e\u7b56\u6570\u636e\u7684\u4ea7\u54c1\u80fd\u529b\u4e5f\u5728\u4e0d\u65ad\u5730\u6f14\u8fdb\u3002<\/p>\n\n\n\n

\u53d1\u5c55\u81f3\u4eca\uff0c\u795e\u7b56\u6570\u636e\u7684\u4ea7\u54c1\u7406\u5ff5\u7531\u4e4b\u524d\u7684\u6570\u636e\u9a71\u52a8\u4e1a\u52a1\u51b3\u7b56\u548c\u4ea7\u54c1\u667a\u80fd\uff0c\u5347\u7ea7\u81f3\u57fa\u4e8e\u6570\u636e\u6d41\u7684\u4f01\u4e1a\u8fd0\u8425\u6846\u67b6 SDAF\uff0c\u63d0\u4f9b\u4e86\u8986\u76d6\u5168\u57df\u7528\u6237\u7ecf\u8425\u3001\u5168\u94fe\u8def\u5206\u6790\u3001\u5168\u573a\u666f\u8425\u9500\u7684\u6570\u5b57\u5316\u95ed\u73af\u89e3\u51b3\u65b9\u6848\u3002\u66f9\u729f\u4ecb\u7ecd\uff0c\u901a\u8fc7\u5168\u57df\u6570\u636e\u91c7\u96c6\u3001\u63a5\u5165\u3001\u6253\u901a\uff0c\u4ee5\u53ca\u5168\u94fe\u8def\u5206\u6790\u548c\u4eba\u7fa4\u6d1e\u5bdf\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5b9e\u73b0\u6570\u5b57\u5316\u53cc\u95ed\u73af\uff1a\u4e00\u65b9\u9762\u57fa\u4e8e\u6548\u679c\u5f52\u56e0\u6784\u5efa\u57fa\u4e8e\u6570\u636e\u5206\u6790\u548c\u591a\u6e20\u9053\u5e7f\u544a\u6295\u653e\u7684\u95ed\u73af\uff0c\u53e6\u4e00\u65b9\u9762\u57fa\u4e8e SDAF \u95ed\u73af\u6784\u5efa\u57fa\u4e8e\u6570\u636e\u5206\u6790\u548c\u5168\u573a\u666f\u4e2a\u6027\u5316\u79c1\u57df\u89e6\u8fbe\u7684\u95ed\u73af\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u4f1a\u4e0a\uff0c\u66f9\u729f\u9488\u5bf9\u795e\u7b56\u6570\u636e\u5168\u57df\u7528\u6237\u7ecf\u8425\u3001\u5168\u94fe\u8def\u5206\u6790\u3001\u5168\u573a\u666f\u8425\u9500\u7684\u6570\u5b57\u5316\u95ed\u73af\u89e3\u51b3\u65b9\u6848\u8fdb\u884c\u4e86\u8be6\u7ec6\u89e3\u8bfb\u3002<\/p>\n\n\n\n

1\u3001\u5168\u57df\u7528\u6237\u7ecf\u8425<\/p>\n\n\n\n

\u66f9\u729f\u4ecb\u7ecd\uff0c\u795e\u7b56\u6570\u636e\u91c7\u7528\u65b0\u4e00\u4ee3\u7528\u6237\u6807\u8bc6\u4e0e\u5173\u8054\u4f53\u7cfb\uff08ID-Mapping\uff09\u3001\u65b0\u4e00\u4ee3\u53ef\u89c6\u5316\u5168\u57cb\u70b9\u6280\u672f\uff0c\u5728\u5168\u57df\u3001\u5168\u6e20\u9053\u3001\u5168\u6d41\u7a0b\u7ba1\u63a7\u7684\u6570\u636e\u91c7\u96c6\u4e0e\u63a5\u5165\u65b9\u9762\uff0c\u5728\u5b89\u5168\u5408\u89c4\u7684\u60c5\u51b5\u4e0b\uff0c\u505a\u5230\u66f4\u5168\u3001\u66f4\u5f3a\u3001\u66f4\u5feb\uff0c\u4e3a\u5168\u57df\u7528\u6237\u7ecf\u8425\u6784\u5efa\u4e86\u826f\u597d\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n

2\u3001\u5168\u94fe\u8def\u5206\u6790<\/p>\n\n\n\n

\u57fa\u4e8e\u5168\u57df\u3001\u5168\u6e20\u9053\u3001\u5168\u6d41\u7a0b\u7684\u6570\u636e\u91c7\u96c6\u548c\u7528\u6237\u5173\u8054\uff0c\u795e\u7b56\u6570\u636e\u652f\u6301\u4ece\u516c\u57df\u5230\u79c1\u57df\u7684\u5168\u94fe\u8def\u5e7f\u544a\u6548\u679c\u5f52\u56e0\uff1a\u5728\u516c\u57df\u4fa7\uff0c\u795e\u7b56\u6570\u636e\u4ea7\u54c1\u652f\u6301\u5934\u90e8\u5a92\u4f53\u5e73\u53f0\u7684\u591a\u6e20\u9053\u6253\u901a\u3001\u6295\u653e\u6570\u636e\u56de\u6536\u3001\u6df1\u5ea6\u8f6c\u6362\u6570\u636e\u56de\u4f20\uff1b\u5728\u79c1\u57df\u4fa7\uff0c\u795e\u7b56\u6570\u636e\u4ea7\u54c1\u652f\u6301 ROI \u8ba1\u7b97\u3001\u6548\u679c\u5f52\u56e0\u3001\u89e6\u5a92\u6d1e\u5bdf\u3002<\/p>\n\n\n\n

\u66f9\u729f\u4ecb\u7ecd\uff0c\u795e\u7b56\u6570\u636e\u7684 12 \u5927\u5206\u6790\u6a21\u578b\uff0c\u80fd\u591f\u6ee1\u8db3\u4f01\u4e1a\u5404\u79cd\u573a\u666f\u4e0b\u7684\u5206\u6790\u9700\u6c42\uff0c\u4ee5\u70b9\u7ebf\u9762\u7684\u5f62\u5f0f\u5168\u9762\u8d4b\u80fd\u6df1\u5ea6\u7528\u6237\u6d1e\u5bdf\uff0c\u5728\u6574\u4e2a\u884c\u4e1a\u4e2d\u5177\u6709\u6781\u5f3a\u7684\u901a\u7528\u6027\u3002<\/p>\n\n\n\n

\u6307\u6807\u7ba1\u7406\u76f8\u5173\u5de5\u4f5c\u662f\u795e\u7b56\u5206\u6790\u4e91\u4eca\u5e74\u91cd\u70b9\u7684\u7814\u53d1\u65b9\u5411\uff0c\u5df2\u884d\u751f\u51fa\u573a\u666f\u5546\u5e97\u3001\u6307\u6807\u7ba1\u7406\u4e0e\u5206\u6790\u3001\u667a\u80fd\u9884\u8b66\u5206\u6790\u4e09\u5927\u6a21\u5757\u3002\u573a\u666f\u5546\u5e97\u6a21\u5757\uff0c\u6c89\u6dc0\u4e86\u795e\u7b56\u6570\u636e\u591a\u5e74\u6765\u5404\u884c\u5404\u4e1a\u7684\u5206\u6790\u65b9\u6cd5\u53ca\u6307\u6807\u4f53\u7cfb\uff1b\u6307\u6807\u7ba1\u7406\u6a21\u5757\uff0c\u53ef\u7528\u4e8e\u6307\u6807\u53e3\u5f84\u7684\u7ef4\u62a4\u3001\u6307\u6807\u5206\u6790\u7b49\u5de5\u4f5c\uff1b\u667a\u80fd\u9884\u8b66\u5206\u6790\u6a21\u5757\uff0c\u57fa\u4e8e\u6307\u6807\u7684\u667a\u80fd\u76d1\u6d4b\u53ca\u667a\u80fd\u5206\u6790\uff0c\u968f\u65f6\u611f\u77e5\u4e1a\u52a1\u52a8\u6001\uff0c\u53ca\u65f6\u63d0\u9192\u7528\u6237\uff0c\u907f\u514d\u4e1a\u52a1\u635f\u5931\u7b49\u3002<\/p>\n\n\n\n

\u4ed6\u4ecb\u7ecd\uff0c\u795e\u7b56\u6570\u636e A\/B Testing \u5728\u4ea7\u54c1\u4f53\u9a8c\u4f18\u5316\u3001\u8fd0\u8425\u6548\u679c\u63d0\u5347\u3001\u8425\u9500\u6548\u679c\u68c0\u9a8c\u7b49\u65b9\u9762\u6548\u679c\u6590\u7136\uff0c\u5728\u5168\u7aef\u3001\u7cbe\u51c6\u6027\u3001\u9ad8\u6548\u6027\u3001\u6d1e\u5bdf\u529b\u3001\u5b89\u5168\u6027\u7b49\u65b9\u9762\u72ec\u5177\u4f18\u52bf\u3002<\/p>\n\n\n\n

\u9664\u6b64\u4e4b\u5916\uff0c\u795e\u7b56\u6570\u636e\u5728\u7528\u6237\u753b\u50cf\u5168\u666f\u6d1e\u5bdf\u3001\u7528\u6237\u6807\u7b7e\u52a0\u5de5\u4e0e\u667a\u80fd\u884c\u4e3a\u9884\u6d4b\u3001\u5168\u94fe\u8def\u5206\u6790\u7684 BI \u53ef\u89c6\u5316\u62a5\u8868\u65b9\u9762\u7b49\u4e5f\u53d6\u5f97\u4e86\u91cd\u5927\u7a81\u7834\u3002<\/p>\n\n\n\n

3\u3001\u5168\u573a\u666f\u8425\u9500<\/p>\n\n\n\n

\u5168\u573a\u666f\u8425\u9500\u662f\u7ec8\u6781\u76ee\u6807\u3002\u8425\u9500\u4e91\u662f\u4e1a\u52a1\u7cfb\u7edf\uff0c\u8fd9\u662f\u795e\u7b56\u6570\u636e\u7684\u6700\u65b0\u8ba4\u77e5\u3002\u5728\u8be5\u8ba4\u77e5\u4e0b\uff0c\u795e\u7b56\u6570\u636e\u6253\u9020\u4e86\u8986\u76d6\u5168\u573a\u666f\u7684\u8425\u9500\u4e1a\u52a1\u7cfb\u7edf\u2014\u2014\u7ad9\u5728\u5168\u884c\u4e1a\u7684\u89c6\u89d2\uff0c\u5c06\u8425\u9500\u4e1a\u52a1\u573a\u666f\u62bd\u8c61\u6210\u4e86\u4e09\u5927\u7cfb\u7edf\u65b9\u5411\uff1a\u8425\u9500\u52a8\u4f5c\u7cfb\u7edf\u3001\u8425\u9500\u7f16\u6392\u7cfb\u7edf\u3001\u8425\u9500\u5185\u5bb9\u7ba1\u7406\uff0c\u7531\u8425\u9500\u7b56\u7565\u5f15\u64ce\u4f5c\u4e3a\u5e95\u5c42\u6765\u5b9e\u73b0\u6574\u4f53\u9a71\u52a8\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u8425\u9500\u52a8\u4f5c\u7cfb\u7edf\u4ee5\u65b0\u4e00\u4ee3 ID-Mapping \u4e3a\u57fa\u7840\uff0c\u5c06 App \u751f\u6001\u3001\u79c1\u57df\u751f\u6001\u3001\u516c\u57df\u751f\u6001\u7684\u6570\u636e\u6253\u901a\uff0c\u5b9e\u73b0\u591a\u573a\u666f\u4e0b\u7684\u7528\u6237\u7684\u552f\u4e00\u6807\u8bc6\u3002<\/p>\n\n\n\n

\u8425\u9500\u7f16\u6392\u7cfb\u7edf\u57fa\u4e8e\u5168\u65b0\u7684\u6d41\u7a0b\u753b\u5e03\uff0c\u5b9e\u73b0\u7528\u6237\u751f\u547d\u5468\u671f\u7ba1\u7406\u3002\u795e\u7b56\u63a8\u51fa\u4e86\u753b\u5e03\u7b56\u7565\u5f15\u64ce\u201cExpress\u201d\uff0c\u652f\u6301\u201c\u5206\u8eab\u201d\u80fd\u529b\u2014\u2014\u540c\u4e00\u7528\u6237\u53ef\u540c\u65f6\u591a\u6b21\u8fdb\u5165\u753b\u5e03\u6d41\u7a0b\uff0c\u4ee5\u53ca\u652f\u6301\u201c\u6bcd\u5b50\u753b\u5e03\u201d\u2014\u2014\u753b\u5e03\u5d4c\u5957\u573a\u666f\uff0c\u652f\u6301\u590d\u6742\u5ea6\u6781\u9ad8\u7684\u8425\u9500\u6d41\u7a0b\u7f16\u6392\u3002<\/p>\n\n\n\n

\u8425\u9500\u5185\u5bb9\u7ba1\u7406\u7cfb\u7edf\u6784\u5efa\u4e86\u5185\u5bb9\u751f\u6001\u5f00\u653e\u5e73\u53f0\uff0c\u5728\u5185\u5bb9\u7684\u5206\u53d1\u3001\u521b\u610f\u3001\u6807\u7b7e\u7b49\u6838\u5fc3\u573a\u666f\u4e0a\uff0c\u7528\u6237\u53ef\u4ee5\u5b9e\u73b0\u8425\u9500\u5185\u5bb9\u80fd\u529b\u7684\u81ea\u95ed\u73af\uff0c\u540c\u65f6\u652f\u6301\u5185\u5bb9\u521b\u610f\u53ca\u5185\u5bb9\u7d20\u6750\u4f9b\u5e94\u5546\u63a5\u5165\u3002<\/p>\n\n\n\n

\u5728\u6f14\u8bb2\u7684\u5c3e\u58f0\uff0c\u66f9\u729f\u4e5f\u5206\u4eab\u4e86\u795e\u7b56\u6570\u636e\u7684\u6280\u672f\u6f14\u8fdb\u4e0e\u8d21\u732e\u3002\u4ed6\u4ecb\u7ecd\uff0c2015 \u5e74 11 \u6708 5 \u65e5\uff0c\u795e\u7b56\u6570\u636e\u5f00\u59cb\u5f00\u6e90 SDK\uff0c\u516d\u5e74\u6765\uff0c\u795e\u7b56\u6570\u636e\u5f00\u6e90\u793e\u533a\u5df2\u5f00\u6e90 50+ SDK\uff0c\u6253\u7834\u6570\u636e\u91c7\u96c6\u7684\u9ed1\u76d2\u73b0\u8c61\uff1b\u8d85 60 \u4eba\u56e2\u961f\u65e5\u5e38\u7ef4\u62a4\u793e\u533a\uff0c\u6253\u78e8\u548c\u8d21\u732e\u4e86\u8d85\u8fc7 30 \u4e07\u884c\u4ee3\u7801\uff1b\u6709\u6570\u5343\u5bb6\u4f01\u4e1a\u6b63\u5728\u4f7f\u7528\u795e\u7b56\u5f00\u6e90 SDK \u7b49\u3002<\/p>\n\n\n\n

\u6700\u540e\uff0c\u5927\u4f1a\u73b0\u573a\u6b63\u5f0f\u516c\u5e03\u4e86\u7b2c\u4e94\u5c4a\u201c\u661f\u6597\u5956\u201d\u83b7\u5956\u540d\u5355\uff0c\u5e76\u4e3e\u884c\u9881\u5956\u5178\u793c\u3002<\/p>\n\n\n\n

\u661f\u6597\u5956\u53d6\u4e49\u201c\u80f8\u85cf\u661f\u6597\uff0c\u9635\u626b\u5343\u519b\u201d\u3002<\/p>\n\n\n\n

\u5927\u6570\u636e\u5e94\u7a81\u7834\u65f6\u7a7a\u7684\u9650\u5236\uff0c\u5982\u6d69\u701a\u7e41\u661f\uff0c\u201c\u661f\u6597\u201d\u6bd4\u55bb\u8d85\u7fa4\u7684\u624d\u534e\u3002\u200b<\/p>\n\n\n\n

\u5728\u8fd9\u6b21\u8bc4\u9009\u4e2d\uff0c\u851a\u6765\u6c7d\u8f66\u3001\u8054\u50a8\u8bc1\u5238\u3001\u4e2d\u539f\u8bc1\u5238\u3001\u56db\u5ddd\u822a\u7a7a\u80a1\u4efd\u6709\u9650\u516c\u53f8\u3001\u5317\u4eac\u94f6\u884c\u3001\u503c\u5f97\u4e70\u79d1\u6280\u3001\u4e2d\u56fd\u98de\u9e64\u3001\u7231\u6155\u80a1\u4efd\u6709\u9650\u516c\u53f8\u3001\u5b89\u4fe1\u8bc1\u5238\u7b49\u4f01\u4e1a\u8363\u8000\u5165\u9009\u3002<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

\u65b0\u8ba4\u77e5\uff0c\u65b0\u529b\u91cf\uff0c\u8fd9\u662f\u4e00\u573a\u805a\u7126\u8425\u9500\u79d1\u6280\u7684\u8ba4\u77e5\u76db\u5bb4\u3002 \u200b2021 \u5e74 10 \u6708 27 \u65e5\uff0c\u795e\u7b56 2021 \u6570\u636e\u9a71\u52a8\u5927\u4f1a\u5728\u5317\u4eac\u9999\u683c\u91cc\u62c9\u9152\u5e97\u4e3e\u529e\u3002 \u795e\u7b56\u6570\u636e\u9a71\u52a8\u5927\u4f1a\u662f\u6570\u5b57\u5316\u8f6c\u578b\u53ca\u8425\u9500\u79d1\u6280\u9886\u2026<\/p>\n","protected":false},"author":1,"featured_media":48729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[],"special":[],"class_list":["post-48728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","entry"],"views":48466,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/48728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=48728"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/48728\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/48729"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=48728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=48728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=48728"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=48728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}