{"id":47136,"date":"2021-09-09T15:37:26","date_gmt":"2021-09-09T07:37:26","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=47136"},"modified":"2022-04-15T09:50:26","modified_gmt":"2022-04-15T01:50:26","slug":"%e6%9c%b1%e6%99%b6%e8%a3%95%ef%bc%9aabm%e8%90%a5%e9%94%80%e5%a6%82%e4%bd%95%e5%8a%a9%e5%8a%9bto-b%e4%bc%81%e4%b8%9a%e5%ae%9e%e7%8e%b0%e5%a2%9e%e9%95%bf%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/47136.html","title":{"rendered":"\u6731\u6676\u88d5\uff1aABM\u8425\u9500\u5982\u4f55\u52a9\u529bTo B\u4f01\u4e1a\u5b9e\u73b0\u589e\u957f\uff1f"},"content":{"rendered":"\n<p>\u6700\u8fd1\u597d\u51e0\u4e2a\u5e02\u573a\u5c0f\u4f19\u4f34\u90fd\u4e0d\u7ea6\u800c\u540c\u5730\u95ee\u6211\u5bf9\u4e8e<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/abm\" title=\"ABM\" target=\"_blank\">ABM<\/a><\/span>\u600e\u4e48\u770b\uff1f\u6709\u6ca1\u6709\u597d\u7684\u4f9b\u5e94\u5546\u53ef\u4ee5\u63a8\u8350\u3002\u6240\u4ee5\u6211\u4eca\u5929\u5c31\u8fd9\u4e2a\u8bdd\u9898\u6574\u7406\u4e00\u7bc7\u6587\u7ae0\uff0c\u7ed9\u5230\u6709\u9700\u8981\u7684\u4eba\u3002ABM\u8fd9\u79cd\u8425\u9500\u624b\u6bb5\u6bd4\u8f83\u65b0\uff0c\u636e\u6211\u4e86\u89e3\uff0c\u5c31\u7b97\u662f\u6df1\u8015\u8425\u9500\u884c\u4e1a\u591a\u5e74\u7684\u8001\u5175\uff0c\u8fd9\u79cd\u8425\u9500\u65b9\u5f0f\u4e5f\u672a\u5fc5\u63a5\u89e6\u8fc7\uff0c\u66f4\u522b\u63d0\u5b9e\u8df5\u4e86\uff0c\u4f46\u662f\u4e3a\u4ec0\u4e48ABM\u73b0\u5728\u8fd9\u4e48\u7099\u624b\u53ef\u70ed\uff0c\u4e00\u5b9a\u662f\u6709\u6df1\u523b\u7684\u539f\u56e0\u7684\uff0c\u540e\u9762\u6211\u4f1a\u5c31ABM\u7684\u7279\u70b9\u5c55\u5f00\u9610\u8ff0\uff0c\u5b83\u4e5f\u662f\u987a\u5e94\u65b0\u8425\u9500\u65f6\u4ee3\u53d1\u5c55\u7684\u4ea7\u7269\uff0c\u800c\u4e14\u5b83\u6d89\u53ca\u5230\u8de8\u5b66\u79d1\u77e5\u8bc6\u7684\u4ea4\u53c9\uff0c\u5f88\u503c\u5f97\u597d\u597d\u7814\u7a76\u3002<\/p>\n\n\n\n<p><a href=\"https:\/\/www.growthhk.cn\/tag\/ABM\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/ABM\" target=\"_blank\" rel=\"noreferrer noopener\">ABM<\/a>\u8d77\u6e90\u4e8e\u7f8e\u56fd\uff0c\u9996\u5148\u6765\u770b\u4e0bABM\u7684\u5b9a\u4e49\uff1a<\/p>\n\n\n\n<p><em>\u201cABM\uff08Account-Based Marketing\uff09 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\u8425\u9500\u7b56\u7565\uff0c\u8be5\u7b56\u7565\u5f3a\u8c03\u5e02\u573a\u8425\u9500\u548c\u9500\u552e\u7684\u534f\u540c\uff0c\u4ee5\u589e\u5f3a\u8425\u9500\u6d3b\u52a8\u5e26\u6765\u6536\u76ca\u56de\u62a5\u63d0\u5347\u7684\u6548\u679c\u3002\u201d<\/em><\/p>\n\n\n\n<p>\u4e0d\u7ba1\u4f55\u79cd\u89e3\u91ca\uff0c\u4ece\u5b57\u9762\u610f\u601d\u770b\uff0c\u5b83\u548c\u8425\u9500\u81ea\u52a8\u5316\uff0c\u5927\u6570\u636e\u8425\u9500\uff0cDTC\uff08Direct to customer\uff09\u8fd9\u4e9b\u8425\u9500\u65b9\u5f0f\u6709\u76f8\u4f3c\u91cd\u5408\u4e4b\u5904\uff0c\u4f46\u662f\u53c8\u4e0d\u5b8c\u5168\u76f8\u540c\u3002\u90a3ABM\u548c\u8fd9\u4e9b\u5178\u578b\u5e38\u7528\u7684\u8425\u9500\u65b9\u5f0f\u5230\u5e95\u662f\u4e2a\u4ec0\u4e48\u6837\u7684\u5173\u7cfb\u5462\uff1f\u4ed6\u4eec\u7684\u76f8\u4f3c\u70b9\u548c\u533a\u522b\u4f53\u73b0\u5728\u54ea\u91cc\uff1f<\/p>\n\n\n\n<p><strong>ABM\u7684<\/strong><strong>\u51e0\u4e2a\u5173\u952e\u8bcd\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u57fa\u4e8e\u5ba2\u6237\u9700\u6c42\u6d1e\u5bdf<\/strong>\uff0c\u8fd9\u4e2a\u548c\u5927\u6570\u636e\u8425\u9500\u7684\u76ee\u7684\u4e0d\u8c0b\u800c\u5408<\/li><li><strong>\u4e0e\u5927\u5ba2\u6237\u51b3\u7b56\u6267\u884c\u4eba\u5458\u5efa\u7acb\u66f4\u7d27\u5bc6\u8054\u7cfb\uff1a<\/strong>\u8fd9\u4e2a\u548cDTC\u8425\u9500\u7684\u7ed3\u679c\u662f\u4e00\u6837\u7684\uff0c\u90fd\u662f\u76f4\u9762\u7ec8\u7aef\uff0c\u548c\u5ba2\u6237\u76f4\u63a5\u5efa\u7acb\u8054\u7cfb\u3002\u4f46\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0cABM\u53ea\u9488\u5bf9\u201c\u5927\u5ba2\u6237\u201d\uff0c \u800cDTC\u662f\u6240\u6709\u7684\u5ba2\u6237\uff0c\u4e0d\u7ba1\u5927\u5c0f\u3002<\/li><li><strong>\u5e02\u573a\u548c\u9500\u552e\u4eba\u5458\u66f4\u7d27\u5bc6\u534f\u4f5c\uff1a<\/strong>\u8fd9\u4e2a\u65e2\u662f\u76ee\u7684\uff0c\u4e5f\u662f\u7ed3\u679c\uff0c\u6240\u6709\u7684\u7ba1\u7406\u5c42\u90fd\u5e0c\u671b\u5e02\u573a\u548c\u9500\u552e\u53ef\u4ee5\u7d27\u5bc6\u534f\u4f5c\uff0c\u5404\u53f8\u5176\u804c\uff0c\u53d1\u63251+1&gt;2\u7684\u6548\u5e94\uff0c\u4f46\u4f20\u7edf\u6a21\u5f0f\u4e0b\uff0c\u5e02\u573a\u6ca6\u4e3a\u9500\u552e\u7684\u652f\u6301\u65b9\uff0c\u8fd9\u79cd\u8425\u9500\u65b9\u5f0f\u8ba9\u5e02\u573a\u5728\u6316\u6398\u5ba2\u6237\u9700\u6c42\u7684\u524d\u671f\u53d1\u6325\u51fa\u66f4\u591a\u8d4b\u80fd\u540e\u7aef\u9500\u552e\u7684\u4f5c\u7528\u3002<\/li><li><strong>\u63d0\u5347\u6536\u76ca\u56de\u62a5\uff1a<\/strong>ABM\u6700\u7ec8\u4e5f\u662f\u901a\u8fc7\u4e2a\u6027\u5316\u548c\u7cbe\u7ec6\u5316\u7684\u5ba2\u6237\u8fd0\u8425\u63d0\u5347\u8425\u9500\u7684\u6295\u8d44\u56de\u62a5\u6bd4\uff0c\u901a\u8fc7ABM\u4fc3\u8fdb\u4e1a\u52a1\u589e\u957f\uff0c\u8fd9\u548c\u6240\u6709\u7684\u8425\u9500\u6d3b\u52a8\u7684\u76ee\u7684\u662f\u4e00\u6837\u7684\u3002<\/li><\/ul>\n\n\n\n<p>\u770b\u4e0a\u53bbABM\u4e5f\u662f\u548c\u5176\u5b83\u8425\u9500\u65b9\u5f0f\u7684\u533a\u522b\u5e76\u6ca1\u6709\u5927\u5230\u54ea\u91cc\u53bb\uff0c\u73b0\u5728\u6211\u4eec\u6765\u5177\u4f53\u62c6\u89e3\u4e0b\u5b83\u7684\u7279\u70b9\uff0c\u8fd9\u4e2a\u533a\u522b\u5176\u5b9e\u8fd8\u662f\u975e\u5e38\u5927\u7684\uff0c\u5e76\u4e14\u5728\u5b9e\u8df5\u8fc7\u7a0b\u4e2d\u6709\u7740\u975e\u5e38\u5927\u7684\u6311\u6218\u548c\u96be\u5ea6\u3002<\/p>\n\n\n\n<p>\u7279\u6027\u4e00\uff1a\u91d1\u5b57\u5854\u6a21\u578b\uff0c\u5148\u505a\u6df1\uff0c\u518d\u653e\u5927<\/p>\n\n\n\n<p>\u5148\u770b\u4e0b\u4e0b\u9762\u4e24\u5f20\u5bf9\u6bd4\u56fe\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"804\" height=\"345\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-32.png\" alt=\"\" class=\"wp-image-47137\"\/><\/figure><\/div>\n\n\n\n<p>\u5e02\u573a\u8425\u9500\u4eba\u5458\u5bf9\u54ea\u4e00\u5f20\u56fe\u7247\u66f4\u4e3a\u719f\u6089\u5462\uff1f\u5f88\u663e\u7136\u662f\u7b2c\u4e00\u5f20\uff0c\u7b2c\u4e00\u5f20\u662f\u6211\u4eec\u8033\u719f\u80fd\u8be6\u7684Demand Generation\/Leads generation \uff08\u9700\u6c42\u6316\u6398\/\u7ebf\u7d22\u6316\u6398\uff09\u7684\u7ecf\u5178AIPL\u6a21\u578b\u3002<\/p>\n\n\n\n<p>\u800c\u540e\u56fe\u662fABM\u6a21\u578b\uff0c\u5b83\u4ece\u5f62\u72b6\u4e0a\u770b\u662f\u5012\u6f0f\u6597\uff0c\u548c\u4f20\u7edf\u6570\u5b57\u8425\u9500\u622a\u7136\u76f8\u53cd\u7684\u65b9\u6cd5\u8bba\uff0c\u8425\u9500\u76ee\u7684\u548c\u671f\u5f85\u7ed3\u679c\u662f\u4e00\u6837\u7684\uff0c\u4f46\u91c7\u53d6\u7684\u65b9\u5f0f\u5374\u622a\u7136\u76f8\u53cd\uff0c\u5149\u8fd9\u4e00\u70b9\u5c31\u5df2\u7ecf\u5f88\u5f15\u4eba\u5165\u80dc\u4e86\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"820\" height=\"562\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image.jpg\" alt=\"\" class=\"wp-image-47138\"\/><\/figure><\/div>\n\n\n\n<p>\u9996\u5148\u662f\u548c\u7b5b\u9009\u51fa\u7684\u91cd\u70b9\u5927\u5ba2\u6237\u5efa\u7acb1\u5bf91\u7684\u5173\u7cfb\uff0c\u91c7\u7528\u4e2a\u6027\u5316\u5b9a\u5236\u5316\u7684\u5185\u5bb9\u548c\u76ee\u6807\u53d7\u4f17\u51b3\u7b56\u8005\u505a\u6df1\u5165\u6c9f\u901a\uff0c\u5728\u6c9f\u901a\u524d\u9700\u8981\u5efa\u7acb\u4e00\u7cfb\u5217\u7f1c\u5bc6\u7684\u5ba2\u6237\u6d1e\u5bdf\uff0c\u5982\u679c\u8bf4\u4f20\u7edf\u7684\u8425\u9500\u6a21\u5f0f\u4e0b\uff0cMarket intelligence\u90e8\u95e8\u66f4\u52a0\u6ce8\u91cd\u7684\u662f\u6574\u4e2a\u5e02\u573a\u5927\u76d8\u884c\u60c5\u7684\u7814\u7a76\uff0c\u5e02\u573a\u7ec6\u5206\u548c\u7ade\u4e89\u5bf9\u624b\u7684\u60c5\u51b5\u7684\u8bdd\uff0c\u90a3\u4e48ABM\u6ce8\u91cd\u7684\u4fbf\u662f\u5173\u4e8e\u7279\u5b9a\u5ba2\u6237\u7fa4\u4f53\u672c\u8eab\u7684\u4e2a\u6027\u5316\u7814\u7a76\uff0c\u5e76\u4e14\u8fd9\u4e2a\u5ba2\u6237\u6d1e\u5bdf\u4e0d\u6b62\u662f\u666e\u901a\u7684\u7528\u6237\u753b\u50cf\uff08\u5982\u5e74\u9f84\uff0c\u5b66\u5386\uff0c\u5730\u57df\uff0c\u6d4f\u89c8\u884c\u4e3a\uff0c\u8d2d\u4e70\u884c\u4e3a\uff0c\u9047\u5230\u7684\u804c\u4e1a\u6311\u6218\uff0c\u60f3\u8981\u4ea7\u54c1\u5e2e\u52a9\u4ed6\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\u7b49\uff09\uff0c\u8fd8\u5305\u62ec\u7528\u6237\u6027\u683c\uff0c\u559c\u6b22\u4ee5\u4f55\u79cd\u65b9\u5f0f\u8fdb\u884c\u6c9f\u901a\u8fd9\u4e9b\u4e0d\u592a\u4f1a\u88ab\u5173\u6ce8\u7684\u5730\u65b9\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"631\" height=\"419\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/09\/image-1.jpg\" alt=\"\" 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