\u6296\u97f3<\/a>\u3002<\/p>\n\n\n\n1\u3001\u6708\u9500\u552e\u76ee\u6807\u57281\u4e07\u5de6\u53f3\u600e\u4e48\u6295\u6296\u97f3?<\/p>\n\n\n\n
\u6708\u95001\u4e07\u4e0d\u662f\u4e00\u4e2a\u7279\u522b\u5927\u7684\u76ee\u6807,\u6296\u97f3\u5e76\u4e0d\u662f\u4e00\u4e2a\u552f\u4e00\u80fd\u9009\u62e9\u7684\u6295a\u653e\u6e20\u9053,\u4e0d\u5982\u7528\u6709\u9650\u7684\u9884\u7b97\u770b\u770b\u5176\u4ed6\u7684\u6e20\u9053\u3002<\/p>\n\n\n\n
* \u5982\u679c\u9884\u7b97\u4e0d\u662f\u7279\u522b\u9ad8\u7684\u8bdd,\u4f60\u5f88\u96be\u8bf4\u5728\u6296\u97f3\u6e20\u9053\u505a\u51fa\u58f0\u91cf\uff1b<\/p>\n\n\n\n
* \u53e6\u5916,\u5982\u679c\u4f60\u7684\u5355\u54c1\u6708\u9500\u53ea\u662f\u521a\u521a\u8d77\u6b65\u7684\u9636\u6bb5,\u4e5f\u5f88\u96be\u8bf4\u670d\u5934\u90e8\u4e3b\u64ad\u5e2e\u54c1\u724c\u8bf4\u8bdd\uff1b<\/p>\n\n\n\n
* \u6296\u97f3\u6e20\u9053\u7684\u6d4b\u8bd5\u671f,\u9700\u8981\u6bd4\u8f83\u591a\u7684\u6d4b\u8bd5\u6210\u672c,\u98ce\u9669\u4e5f\u66f4\u9ad8\u3002<\/p>\n\n\n\n
\u603b\u7ed3:\u5982\u679c\u9500\u552e\u76ee\u6807\u4e0d\u662f\u7279\u522b\u91cd\u7684\u9636\u6bb5,\u4e0d\u5982\u770b\u770b\u5c0f\u7ea2\u4e66\u3001\u5feb\u624b\u3001\u5fae\u535a\u3001b\u7ad9,\u6311\u9009\u4e00\u4e2a\u6700\u9002\u5408\u7684\u6e20\u9053\u8fdb\u884c\u6d4b\u8bd5,\u53ef\u80fd\u4f1a\u6709\u66f4\u7a33\u7684\u9500\u552e\u4e1a\u7ee9\u548c\u66f4\u597d\u770b\u7684\u6295\u653eroi\u3002<\/strong><\/p>\n\n\n\n2\u3001\u6708\u9500\u552e\u76ee\u6807\u57283\u4e07\u5de6\u53f3\u600e\u4e48\u6295\u6296\u97f3?<\/p>\n\n\n\n
\u5b9e\u73b03\u4e07\u9500\u552e\u989d,\u4ec5\u5355\u4e00\u6e20\u9053\u5b9e\u73b0\u6709\u4e00\u5b9a\u56f0\u96be,\u53ef\u4ee5\u8003\u8651\u628a\u6296\u97f3\u4f5c\u4e3a\u8865\u5145\u6e20\u9053,\u5feb\u901f\u4e14\u5feb\u901f\u62c9\u5347\u9500\u91cf.\u6709\u51e0\u4e2a\u7279\u70b9:<\/p>\n\n\n\n
* \u6709\u53ef\u80fd\u6301\u7eed\u4fdd\u6301\u76c8\u5229\u5417\uff1f\u6709\u673a\u4f1a,\u4e0d\u7ba1\u662f\u9760\u5934\u90e8\u6536\u5272\u5168\u5e73\u53f0\u6d41\u91cf,\u8fd8\u662f\u901a\u8fc7\u6296\u6dd8\u7684\u5f62\u5f0f,\u89c4\u6a21\u4e0d\u5927\u7684\u60c5\u51b5\u4e0b\u8fd8\u662f\u80fd\u4fdd\u6301\u4e00\u4e2a\u597d\u7684\u5229\u6da6\u7387\u7684\u3002<\/p>\n\n\n\n
* \u5e02\u573a\u90e8\u56e2\u961f\u67092-3\u4eba,\u6b64\u65f6\u6267\u884c\u7684\u540c\u5b66\u4e0d\u9700\u8981\u592a\u591a,\u91cd\u8981\u7684\u662f\u6253\u7684\u51c6\u3002<\/p>\n\n\n\n
* \u9700\u8981\u6709\u7d27\u5bc6\u7684\u5916\u90e8\u5408\u4f5c\u5173\u7cfb,\u4e0d\u7ba1\u662f\u8fbe\u4eba\u673a\u6784\u8fd8\u662f\u5a92\u4f53\u5e73\u53f0,\u90fd\u80fd\u8ba9\u4f60\u5bf9\u6e20\u9053\u8d44\u6e90\u66f4\u52a0\u719f\u6089\u3002<\/p>\n\n\n\n
05<\/strong><\/p>\n\n\n\n\u54c1\u724c\u60f3\u505a\u5206\u9500\u9700\u8981\u8003\u8651\u54ea\u4e9b\u95ee\u9898\uff1f<\/strong><\/h2>\n\n\n\n\u2014\u2014\u674e\u6668\/\u871c\u552f\u5e02\u573a\u90e8\u8d1f\u8d23\u4eba<\/p>\n\n\n\n
Ps:\u516c\u53f8\u4e3a\u5fb7\u739b\u8d1d\u5c14\uff0c\u9010\u672c\u3001Stridex\u3001Lapalette\u3001SPES\u7b49\u54c1\u724c\u63d0\u4f9b\u5206\u9500\u670d\u52a1<\/strong><\/p>\n\n\n\n\u6211\u4eec\u5148\u8bf4\u4e00\u4e0b\u7ebf\u4e0a\u5e02\u573a\uff0c2016\u5e74\u52302019\u5e74\u53ef\u4ee5\u8bf4\u662f\u4e00\u4e2a\u7ebf\u4e0a\u7f8e\u5986\u5206\u9500\u7684\u9ec4\u91d1\u5e74\u4ee3\uff0c\u4ece\u4ee3\u8d2d\u5e97\u5230\u6dd8\u5b9d\u5168\u7403\u8d2d\u4e3a\u4e3b\u7684\u6dd8\u5206\u9500\uff08\u5373\u4f7f\u5230\u73b0\u5728\u5168\u7403\u8d2d\u7684\u91cf\u4f9d\u7136\u662f\u6dd8\u7cfb\u8dd1\u91cf\u6700\u5927\u7684\uff09\uff0c\u4eac\u4e1c\uff0c\u81ea\u5a92\u4f53\uff0c\u8611\u83c7\u8857\uff0c\u62fc\u591a\u591a\u5168\u9762\u5f00\u82b1\u3002<\/p>\n\n\n\n
\u8fd9\u5176\u4e2d\u8bb8\u591a\u54c1\u724c\u53ca\u5176\u4ee3\u7406\u5546\u8d5a\u7684\u76c6\u6ee1\u94b5\u6ee1\uff0c\u6bd4\u8f83\u6709\u540d\u7684\u6709Unny\uff0cCemoy\uff0cVT\uff0c\u8840\u6a59\u9762\u819c\u7b49\u7b49\uff0c\u4ed6\u4eec\u662f\u5206\u9500\u578b\u54c1\u724c\u7684\u5178\u578b\u3002<\/p>\n\n\n\n
\u800c\u8fd1\u4e00\u5e74\u6765\u5bfb\u627e\u6211\u4eec\u60f3\u8981\u5c1d\u8bd5\u6dd8\u5206\u9500\u7684B2C\u54c1\u724c\u975e\u5e38\u591a\uff0c\u4f46\u662f\u5927\u90e8\u5206\u56e0\u4e3a\u4ef7\u76d8\u7ed3\u6784\uff0c\u4ea7\u54c1\u7c7b\u76ee\u7b49\u95ee\u9898\uff0c\u5e76\u4e0d\u9002\u5408\u505a\u5206\u9500\u7684\u3002<\/p>\n\n\n\n
\u6240\u4ee5\u4eca\u5929\u5206\u4eab\u7684\u6838\u5fc3\u662f\u548c\u5927\u5bb6\u63a2\u8ba8\u4e00\u4e0bB2B\u5206\u9500\u4e4b\u4e8e\u54c1\u724c\u6709\u4ec0\u4e48\u5229\u5f0a\u3002<\/strong><\/p>\n\n\n\n1.\u9ad8ROI\uff0c\u4f4e\u5929\u82b1\u677f<\/strong><\/p>\n\n\n\n\u6700\u5927\u7684\u597d\u5904\u6bcb\u5eb8\u7f6e\u7591\uff0c\u5c31\u662fROI\u9ad8\u3002\u4f46\u662f\u5929\u82b1\u677f\u4f4e\u4e14\u660e\u663e\u4e14\u5229\u6da6\u8584\u3002\u968f\u7740DTC\u7c7b\u578b\u7684\u54c1\u724c\u8d8a\u591a\uff0c\u7528\u6237\u4ece\u5206\u9500\u6e20\u9053\u6d88\u8d39\u7684\u6bd4\u4f8b\u4e5f\u5728\u51cf\u5c11\u3002<\/p>\n\n\n\n
\u4f60\u53ef\u4ee5\u628a\u5e97\u4e3b\u5f53\u505a\u7ad9\u5185\u7684KOL\uff0c\u4f46\u662f\u4ed6\u66f4\u50cf\u662f\u76f4\u64ad\u8fd9\u6837\u7684\u79c1\u57df\u3002\u800c\u4e0d\u7ba1\u4f60\u4e0e\u5e97\u4e3b\u5982\u4f55\u5408\u4f5c\uff0c\u6700\u7ec8\u5e97\u4e3b\u662f\u4f1a\u4e3a\u4f60\u5356\u8d27\uff0c\u751a\u81f3\u4e3a\u4e86\u8d27\uff0c\u4f1a\u5356\u529b\u7684\u63a8\u5e7f\uff0c\u79c1\u57df\uff0c\u793e\u5a92\u3002\u76f8\u8f83\u4e8e\u516c\u57df\u7684\u6d41\u91cf\u91c7\u4e70\uff0c\u4e00\u5206\u94b1\u4e00\u5206\u6d41\u91cf\uff0c\u5206\u9500\u7684\u957f\u5c3e\u6548\u76ca\u4f1a\u6bd4\u8f83\u5f3a\uff0c\u5c0f\u6295\u5165\u5927\u56de\u62a5\u3002<\/p>\n\n\n\n
2.\u5e02\u573a\u6295\u653e\u7684\u6d41\u91cf\u6e17\u900f\uff0c\u4f46\u662fB2B\u4e0eB2C\u662f\u5929\u7136\u51b2\u7a81\u7684<\/strong><\/p>\n\n\n\n\u5e02\u573a\u6295\u653e\u4e4b\u540e\u7684\u6d41\u91cf\u4f1a\u88ab\u66f4\u591a\u7684\u70b9\uff0c\u800c\u4e0d\u662f\u5355\u72ec\u4e00\u4e2a\u5929\u732b\u627f\u63a5\u70b9\uff0c\u8fd9\u6837\u7684\u627f\u63a5\u6548\u7387\u66f4\u9ad8\uff0c\u4ea4\u4e92\u89e6\u8fbe\u6548\u7387\u66f4\u9ad8\uff0c\u76f8\u5e94\u7684\u8f6c\u5316\u4e5f\u4f1a\u6bd4\u5355\u70b9\u6295\u653e\u66f4\u9ad8\u3002<\/p>\n\n\n\n
\u4f46\u662f\u5206\u9500\u4e0e\u5929\u732b\u662f\u5929\u7136\u51b2\u7a81\u7684\uff0c\u51b2\u7a81\u7684\u6838\u5fc3\u662f\u4ef7\u76d8\uff0c\u5f53\u5929\u732b\u4ef7\u683c\u4e0e\u5206\u9500\u4ef7\u683c\u76f8\u540c\u7684\u65f6\u5019\uff0c\u6d41\u91cf\u4e00\u6837\u80af\u5b9a\u4f1a\u5728\u5929\u732b\u8f6c\u5316\uff0c\u800c\u8fd9\u79cd\u60c5\u51b5\u53d1\u751f\u7684\u65f6\u5019\uff0c\u54c1\u724c\u662f\u65e0\u6cd5\u5728\u5206\u9500\u5708\u5185\u7acb\u8db3\u7684\uff0c\u800c\u5982\u679c\u4ef7\u683c\u8fc7\u9ad8\uff0c\u5219\u5929\u732b\u662f\u65e0\u6210\u4ea4\u7684\u3002<\/p>\n\n\n\n
\u5982\u4f55\u6743\u8861\u597d\u4e24\u8fb9\uff0c\u5bf9\u5f88\u591a\u54c1\u724c\u7684\u8fd0\u8425\u80fd\u529b\u8981\u6c42\u6781\u9ad8\u3002\u6240\u4ee5\u65e9\u671f\u54c1\u724c\u8981\u4e48\u503e\u659cB2B\uff0c\u8981\u4e48\u503e\u659cB2C\u3002<\/p>\n\n\n\n
\u4f46\u662f\u5982\u679c\u4e24\u8005\u53ef\u4ee5\u5e73\u8861\u597d\uff0c\u90a3\u5bf9\u54c1\u724c\u6765\u8bf4\u662f\u5229\u5927\u4e8e\u5f0a\u7684\uff0c\u9996\u5148\u5929\u732b\u7684\u6570\u636e\u5bf9\u4e8e\u5206\u9500\u4e5f\u662f\u4e00\u4e2a\u5f3a\u6807\u6746\u6548\u5e94\uff0c\u4e0d\u4ec5\u662f\u6dd8\u5206\u9500\uff0c\u7ebf\u4e0b\u5206\u9500\u90fd\u4f1a\u628a\u5929\u732b\u7684\u6570\u636e\u5f53\u505a\u6807\u6746\uff0c\u5929\u732b\u6570\u636e\u8d8a\u597d\uff0c\u5206\u9500\u5bf9\u4f60\u7684\u4ea7\u54c1\u4fbf\u4f1a\u66f4\u6709\u4fe1\u5fc3\u3002<\/p>\n\n\n\n
\u800c\u5206\u9500\u7684\u4e5f\u53ef\u4ee5\u7ed9\u54c1\u724c\u66f4\u591a\u7684\u98ce\u9669\u5bf9\u51b2\u80fd\u529b\uff0c\u6bd4\u5982\u964d\u4f4e\u4f60\u7684\u5e93\u5b58\u538b\u8d27\u6216\u8005\u73b0\u91d1\u6d41\u80fd\u529b\u3002\u751a\u81f3\u5728\u4f60\u53bb\u5e93\u5b58\u7684\u8fc7\u7a0b\u91cc\uff0c\u5206\u9500\u4e5f\u662f\u4e00\u4e2a\u6781\u5927\u7684\u4f18\u52bf\uff0c\u8bf4\u5230\u53bb\u5e93\u5b58\uff0c\u4e2a\u4eba\u8ba4\u4e3a\u65b0\u5d1b\u8d77\u7684\u62fc\u591a\u591a\/\u5feb\u56e2\u56e2\u5206\u9500\u4f1a\u6210\u957f\u4e3a\u4e00\u80a1\u5de8\u5927\u7684\u5206\u9500\u529b\u91cf\u3002 <\/p>\n\n\n\n
3.\u4ef7\u76d8\u4e0e\u4ef7\u683c<\/strong><\/p>\n\n\n\n\u5b9a\u4ef7\u662f\u4e00\u4e2a\u590d\u6742\u7684\u4e8b\u60c5\u3002\u4f60\u8d8a\u5355\u4e00\u7684\u9500\u552e\u573a\u666f\u4e0e\u7ed3\u6784\uff0c\u4f60\u7684\u5b9a\u4ef7\u5c31\u8d8a\u7b80\u5355\uff0c\u76f8\u53cd\u5219\u4f1a\u8d8a\u590d\u6742\uff0c\u800c\u8fd9\u90e8\u5206\u538b\u529b\u4e5f\u4f1a\u8f6c\u79fb\u5230\u4f60\u7684\u4f9b\u5e94\u94fe\u4e0a\u3002\u6700\u5178\u578b\u7684\u4f8b\u5b50\u662f\u7ebd\u897f\u4e4b\u8c1c\u3002<\/p>\n\n\n\n
\u5047\u8bbe\u4f60\u53ea\u662f\u5929\u732b\u7684\u5355\u5e97\u8fd0\u8425\uff0c\u4f60\u53ea\u8981\u505a\u52305-6\u500d\u7684\u52a0\u4ef7\u7387\u5c31\u53ef\u4ee5\u4fdd\u8bc140-50%\u7684\u4f63\u91d1\u6216\u8005\u52a8\u9500\u7a7a\u95f4\u6765\u652f\u6491\u4f60\u7684\u5404\u79cd\u8fd0\u8425\u7b56\u7565\u3002<\/p>\n\n\n\n
\u4f46\u662f\u4f60\u589e\u52a0\u4e00\u4e2a\u7ebf\u4e0a\u5206\u9500\uff0c\u62ff\u6dd8\u5206\u9500\u4e3e\u4f8b\uff0c\u4f60\u81f3\u5c11\u8981\u62ff\u51fa40%\u7684\u6bdb\u5229\u7a7a\u95f4\u7ed9\u5230\u5e97\u4e3b\uff0c10%\u7684\u6bdb\u5229\u7a7a\u95f4\u7ed9\u5230\u4ee3\u7406\u5546\u3002\u5047\u5982\u60a8\u518d\u589e\u52a0\u7ebf\u4e0b\uff0c\u90a3\u4e48\u4f60\u7684\u4ef7\u76d8\u4f1a\u4e00\u5c42\u5c42\u53e0\u52a0\uff0c\u4f1a\u53d8\u5f97\u66f4\u52a0\u590d\u6742\u3002<\/p>\n\n\n\n
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