{"id":44428,"date":"2021-07-21T23:11:15","date_gmt":"2021-07-21T15:11:15","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=44428"},"modified":"2021-07-21T23:11:21","modified_gmt":"2021-07-21T15:11:21","slug":"b2b%e6%95%b0%e5%ad%97%e8%90%a5%e9%94%80%e7%9a%848%e4%b8%aa%e5%bb%ba%e8%ae%ae%ef%bd%9c%e6%97%b6%e5%85%89%e7%ac%94%e8%ae%b0%e7%b0%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/44428.html","title":{"rendered":"B2B\u6570\u5b57\u8425\u9500\u76848\u4e2a\u5efa\u8bae\uff5c\u65f6\u5149\u7b14\u8bb0\u7c3f"},"content":{"rendered":"\n

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\"\"<\/figure><\/div>\n\n\n\n

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  • \u5185\u5916\u90e8\u7684\u6570\u636e\u6253\u901a\u5f88\u56f0\u96be\uff1b<\/li>
  • SDR\u8ddf\u8fdb\u7684\u5546\u673a\u592a\u5c11\u6839\u672c\u517b\u4e0d\u6d3b\u56e2\u961f\uff1b<\/li>
  • \u9500\u552e\u5bf9\u4e8e\u5e02\u573a\u8f9b\u8f9b\u82e6\u82e6\u627e\u6765\u7684\u7ebf\u7d22\u65e0\u52a8\u4e8e\u8877\u2026<\/li><\/ul>\n\n\n\n

    \u5bf9\u4e8e\u521a\u521a\u5f00\u542f\u6570\u5b57\u5316\u8425\u9500\u65c5\u7a0b\u7684\u4f01\u4e1a\uff0c\u5982\u4f55\u80fd\u5c11\u8d70\u5f2f\u8def\uff1f\u4ee5\u4e0b\u76848\u4e2a\u5efa\u8bae\u4f9b\u53c2\u8003\uff1a<\/p>\n\n\n\n

    1.  \u8425\u9500\u7684\u5e95\u5c42\u903b\u8f91\u6ca1\u6709\u53d8<\/strong><\/p>\n\n\n\n

    \u5bf9\u4e8e\u90a3\u4e9b\u539f\u672c\u5c31\u662f\u641e\u641e\u6d3b\u52a8\uff0c\u5199\u5199\u63a8\u6587\uff0c\u5e02\u573a\u90e8\u4ef7\u503c\u611f\u4e0d\u5f3a\u7684\u4f01\u4e1a\uff0c\u4e00\u5b9a\u4e0d\u8981\u5e7b\u60f3\u4e0a\u4e00\u5957Martech\u5de5\u5177\u5c31\u80fd\u7acb\u9a6c\u201c\u9a71\u52a8\u589e\u957f\u201d\u5e76\u201c\u5f2f\u9053\u8d85\u8f66\u201d\u3002<\/strong><\/p>\n\n\n\n

    \u57fa\u672c\u529f\u8fd8\u662f\u8981\u5148\u8865\u9f50\u3002<\/p>\n\n\n\n

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    \u8425\u9500\u4e13\u4e1a\u77e5\u8bc6\u5728\u6570\u5b57\u65f6\u4ee3\u5e76\u6ca1\u53d8\uff0c\u6bd4\u5982\uff1a<\/p>\n\n\n\n

    • \u884c\u4e1a\u6d1e\u5bdf\u4ee5\u53ca\u5e02\u573a\u52a8\u6001\u5206\u6790<\/li>
    • \u5bf9\u5ba2\u6237\u7ec6\u5206\u53ca\u7cbe\u51c6\u8425\u9500\u7b56\u7565<\/li>
    • \u65b0\u4ea7\u54c1GTM\u6574\u4f53\u89c4\u5212<\/li>
    • \u2026<\/li><\/ul>\n\n\n\n

      \u9664\u6b64\u4e4b\u5916\uff0c\u5e02\u573a\u4eba\u8981\u641e\u660e\u767d\u4ece\u5e02\u573a\u6d1e\u5bdf-\u4ea7\u54c1\u63a8\u5e7f-\u83b7\u5ba2-\u7ebf\u7d22\u5546\u673a\u8f6c\u5316-\u5ba2\u6237\u8fd0\u8425\u6574\u4e2a\u4e1a\u52a1\u903b\u8f91<\/strong>\uff0c\u6e05\u6670\u8ba4\u77e5\u5230\u6570\u5b57\u5316\u5e26\u6765\u7684\u53d8\u9769\u6700\u7ec8\u662f\u9700\u8981\u7ba1\u7406\u5ba2\u6237\u4f53\u9a8c\u7684\u5168\u65c5\u7a0b<\/strong>\u3002<\/p>\n\n\n\n

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      2.  \u6fc0\u6d3b\u6570\u636e\uff0c\u800c\u4e0d\u662f\u5806\u79ef\u5783\u573e\u6570\u636e<\/strong><\/p>\n\n\n\n

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      \u4e00\u8fb9\u662f\u7ee7\u7eed\u82b1\u94b1\u53bb\u83b7\u5ba2\uff0c\u4e00\u8fb9\u662f\u5bf9\u8fc7\u5f80\u7684\u6570\u636e\u4ee5\u53ca\u6570\u636e\u80cc\u540e\u7684\u6f5c\u5728\u5ba2\u6237\u4e0d\u95fb\u4e0d\u95ee\u3002<\/strong><\/p>\n\n\n\n

      \u4e0e\u5176\u53bb\u8ffd\u6c42\u5927\u6570\u636e\uff0c\u4e0d\u5982\u5148\u5148\u5524\u9192\u4f01\u4e1a\u73b0\u6709\u7684\u5c0f\u6570\u636e\uff0c\u68b3\u7406\u5e76\u5206\u6790\u540e\uff0c\u6839\u636e\u4e4b\u524d\u5b9a\u4e49\u597d\u7684\u7c7b\u522b\u505a\u7cbe\u51c6\u7684\u4e92\u52a8\u6c9f\u901a\u3002<\/p>\n\n\n\n

      \u6bd4\u5982\u53c2\u52a0\u8fc7\u6d3b\u52a8\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u5177\u4f53\u7684\u91c7\u8d2d\u9700\u6c42\u7684\u51b3\u7b56\u8005\uff0c\u53ef\u4ee5\u5728\u4e0d\u6253\u6270\u7684\u60c5\u51b5\u4e0b\uff0c\u5b9a\u671f\u901a\u8fc7\u90ae\u4ef6\u6216\u8005\u5fae\u4fe1\u670b\u53cb\u5708\u5206\u4eab\u6709\u8d28\u91cf\u5185\u5bb9\uff08\u4ea7\u54c1\u4fe1\u606f\u3001\u5ba2\u6237\u6848\u4f8b\u7b49\uff09\u4fdd\u6301\u201c\u5e38\u8054\u7cfb\u201d\u3002<\/strong><\/p>\n\n\n\n

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      3.  \u6309\u7167\u5e02\u573a\u6210\u719f\u5ea6\u5f15\u5165\u4e0d\u540c\u7684Martech\u5de5\u5177<\/strong><\/p>\n\n\n\n

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      1.0\u9636\u6bb5\uff1a<\/strong>\u5148\u4ece\u5e02\u573a\u6d3b\u52a8\u6570\u5b57\u5316\u5f00\u59cb\u3002<\/p>\n\n\n\n

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      2.0\u9636\u6bb5<\/strong>: \u5c06\u8054\u7cfb\u4eba\u548c\u4f01\u4e1a\u505a\u5339\u914d\uff0c\u6e05\u6d17\u53bb\u91cd\u518d\u52a0\u4ee5\u521d\u6b65\u7684\u5f52\u7eb3\u5206\u6790\u3002\u5982\u679c\u6570\u636e\u91cf\u5e76\u4e0d\u5927\uff0c\u590d\u6742\u5ea6\u4e0d\u9ad8\uff0c\u9488\u5bf9\u5ba2\u6237\u7c7b\u522b\u505a\u7cbe\u51c6\u7684\u8425\u9500\u3002<\/p>\n\n\n\n

      \u8fd9\u4e2a\u9636\u6bb5\u5982\u679c\u6570\u636e\u91cf\u4e0d\u5927\uff0c\u7528Excel\u4e5f\u80fd\u7ba1\u7406\u3002\u6838\u5fc3\u8fd8\u662f\u8981\u9488\u5bf9\u4e0d\u540c\u7c7b\u522b\u7684\u5ba2\u6237\u505a\u9488\u5bf9\u6027\u7684\u4e92\u52a8\u6c9f\u901a\u3002<\/p>\n\n\n\n

      3.0\u9636\u6bb5\uff1a<\/strong>\u5f53\u6570\u636e\u8d8a\u6765\u8d8a\u591a\uff0c\u5b57\u6bb5\u8d8a\u6765\u8d8a\u590d\u6742\u7684\u65f6\u5019\uff0c\u9010\u6b65\u5f15\u5165\u6570\u636e\u7ba1\u7406\u3001AI\u5206\u6790\u8f6f\u4ef6\uff0c\u4ee5\u53ca\u5728\u81ea\u52a8\u5316\u8425\u9500\u4e0a\u5e94\u7528\u66f4\u6df1\u5165\uff0c\u5e76\u771f\u6b63\u5f00\u59cb\u5ba2\u6237\u4f53\u9a8c\u5168\u8fc7\u7a0b\u7684\u8fd0\u8425\u7ba1\u7406\u3002<\/p>\n\n\n\n

      4.  \u5185\u5916\u90e8\u90fd\u8981\u5b9e\u73b0\u6570\u636e\u95ed\u73af<\/strong><\/p>\n\n\n\n

      \u6709\u4e86\u6570\u636e\uff0c\u4e5f\u8fdb\u5165\u4e86\u8fdb\u9636\u9636\u6bb5\uff0c\u5c31\u9700\u8981\u8ba9\u6570\u636e\u5728\u5185\u5916\u90e8\u6d41\u52a8\u8d77\u6765\u3002<\/p>\n\n\n\n

      \u5916\u90e8\uff1a<\/strong>\u901a\u8fc7\u4e0d\u540c\u7684\u6e20\u9053\u63a5\u89e6\u5230\u4e86\u5ba2\u6237\u4e4b\u540e\uff0c\u5982\u679c\u6709\u5174\u8da3\u7684\u65b0\u5ba2\u6237\u5f15\u6d41\u5230\u5b98\u7f51\uff0c\u7136\u540e\u901a\u8fc7\u843d\u5730\u9875\u9762\u7559\u4e0b\u4e2a\u4eba\u4fe1\u606f\uff0c\u6216\u8005\u76f4\u63a5\u62e8\u6253\u7535\u8bdd\u3001\u52a0\u4f01\u4e1a\u5fae\u4fe1\u7b49\uff0c\u5f00\u59cb\u4e86\u4e92\u52a8\u6c9f\u901a\u3002<\/p>\n\n\n\n

      \u89e6\u70b9\u53c8\u4f1a\u53cd\u9988\u5185\u5bb9\u7684\u597d\u574f\uff0c\u4e0d\u65ad\u63d0\u5347\u5185\u5bb9\u8d28\u91cf\u3002\u8fd9\u4e9b\u4fe1\u606f\u53c8\u4f1a\u6c89\u6dc0\u5230\u6570\u636e\u5e93\uff0c\u4f5c\u4e3a\u4f18\u5316\u5185\u5bb9\u3001\u89e6\u70b9\u7684\u57fa\u7840\u3002\u4ece\u800c\u5f62\u6210\u95ed\u73af\u3002<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      \u5185\u90e8\uff1a<\/strong>\u5546\u673a\u5206\u914d\u7ed9\u54ea\u4e2a\u9500\u552e\uff0c\u540e\u7eed\u7684\u53cd\u9988\u95ed\u73af\u600e\u4e48\u64cd\u4f5c\uff0c\u6240\u6709\u7684\u89c4\u5219\u8981\u63d0\u524d\u8fbe\u6210\u5171\u8bc6\u3002\u5373\u4fbf\u662f\u672a\u80fd\u8f6c\u5316\u7684\u5ba2\u6237\u4e5f\u5728\u53cd\u9988\u540e\u6c89\u6dc0\u56de\u6570\u636e\u6c60\u3002<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      \u5e38\u89c1\u7684\u95ee\u9898\u662f\u9500\u552e\u56e2\u961f\u4e0d\u53cd\u9988\u3002<\/p>\n\n\n\n

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      \u53ea\u6709\u591a\u4e2a\u90e8\u95e8\u5b9e\u73b0\u4e86\u534f\u540c\uff0c\u624d\u80fd\u771f\u6b63\u5f62\u6210\u95ed\u73af\uff0c\u672a\u6765\u5e26\u6765\u589e\u957f\u3002<\/p>\n\n\n\n

      5.  \u7ec4\u7ec7\u67b6\u6784\u3001\u6fc0\u52b1\u4e0e\u8003\u6838\u4e5f\u8981\u53d8\u5316<\/strong><\/p>\n\n\n\n

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      \u5148\u6709\u5e74\u5ea6\u3001\u5b63\u5ea6\u3001\u6708\u5ea6\u7684\u65b0\u5ba2\u6237\u6570\u91cf\u6307\u6807\uff08NNN, net new name account)\u3001\u5e02\u573a\u786e\u8ba4\u5546\u673a\uff08MQL, marketing qualified leads) \u3001\u5546\u673a\u8f6c\u5316\u6210\u4e3a\u7684\u9500\u552e\u989d\u4ee5\u53ca\u6700\u540e\u8bc4\u4f30ROI \u7b49\u7b49\u3002<\/p>\n\n\n\n

      \u6bcf\u4e2a\u8425\u9500\u6d3b\u52a8\u4e5f\u9700\u8981\u8bbe\u7acb\u8be6\u5177\u4f53\u76ee\u6807\uff0c\u6bd4\u5982\u5e02\u573a\u6d3b\u52a8\u7684\u6d3b\u52a8\u524d\u89e6\u8fbe\u7684\u5ba2\u6237\u6570\u91cf\uff0c\u9080\u8bf7\u5ba2\u6237\u6570\u91cf\uff0c\u5b9e\u9645\u5230\u573a\u7387\uff0c\u4e92\u52a8\u4ee5\u53ca\u53cd\u9988\u6570\u636e\uff0cMQL\\SQL\uff0c\u6210\u5355\u91d1\u989d\u7b49\u7b49\u3002<\/p>\n\n\n\n

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      6.  \u6570\u5b57\u8425\u9500\u7684\u7075\u9b42\u4ecd\u7136\u662f\u5185\u5bb9\u4e0e\u521b\u610f<\/strong><\/p>\n\n\n\n

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      7. \u589e\u957f\u5728\u4efb\u4f55\u65f6\u4ee3\u90fd\u7edd\u975e\u4e00\u8e74\u800c\u5c31<\/strong><\/p>\n\n\n\n

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      \"\"<\/figure><\/div>\n\n\n\n

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      8.\u7ed3\u5408\u81ea\u8eab\u5b9e\u9645\u63a8\u8fdb\u6570\u5b57\u5316\u8fdb\u7a0b<\/strong><\/p>\n\n\n\n

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      \u90a3\u4e9b\u4ee5\u540d\u5355\u5236\u5927\u5ba2\u6237\u4e3a\u4e3b\u8981\u76ee\u6807\u7684\u4f01\u4e1a\u9700\u8981\u5bf9\u6570\u5b57\u8425\u9500\u66f4\u52a0\u8c28\u614e\uff0c\u4ece\u5185\u5bb9\u4e0a\u7740\u529b\uff0c\u5e02\u573a\u90e8\u4e0d\u8981\u8fc7\u4e8e\u6025\u8feb\u5730\u53bb\u63a5\u89e6\u5ba2\u6237\u3002<\/p>\n\n\n\n

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      \u6700\u540e\uff0c\u518d\u8bf4\u8bf4\u65f6\u4e0b\u70ed\u95e8\u7684\u6570\u5b57\u5b89\u5168\u95ee\u9898\u3002 <\/p>\n\n\n\n

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      \u7528\u6237\u624d\u662fBig Boss,\u4ed6\u4eec\u51b3\u5b9a\u60f3\u770b\u3001\u60f3\u542c\u3001\u60f3\u4e86\u89e3\u4ec0\u4e48<\/strong>\u3002<\/p>\n\n\n\n

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      \u8981\u70b9\u4e0e\u7cbe\u9ad3\uff1a<\/strong><\/p>\n\n\n\n

      1. \u6570\u5b57\u8425\u9500\u9700\u8981\u73b0\u6709\u9876\u5c42\u8bbe\u8ba1<\/p>\n\n\n\n

      2. \u4e1a\u52a1\u6d41\u7a0b\u4f18\u5148\u4e8e\u6570\u5b57\u5316\u6d41\u7a0b<\/p>\n\n\n\n

      3. \u6570\u5b57\u8425\u9500\u7684\u6838\u5fc3\u662f\u5185\u5916\u90e8\u5f62\u6210\u95ed\u73af<\/p>\n\n\n\n

      4. Martech\u8d8a\u706b\uff0c\u5185\u5bb9\u548c\u521b\u610f\u5c31\u8d8a\u91cd\u8981<\/p>\n\n\n\n

      5. \u589e\u957f\u9700\u8981\u79ef\u7d2f\uff0c\u7edd\u975e\u4e00\u8e74\u800c\u5c31<\/p>\n\n\n\n

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      PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n

      \u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n

      \u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n