{"id":44321,"date":"2021-07-21T00:28:42","date_gmt":"2021-07-20T16:28:42","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=44321"},"modified":"2021-12-28T17:30:48","modified_gmt":"2021-12-28T09:30:48","slug":"dtc%e8%b7%a8%e5%a2%83%e7%94%b5%e5%95%86%e7%99%bd%e7%9a%ae%e4%b9%a6%ef%bc%8c%e9%80%9f%e7%9c%8b%e7%8b%ac%e7%ab%8b%e7%ab%99dtc%e8%90%a5%e9%94%80%e6%8c%87%e5%8d%97","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/44321.html","title":{"rendered":"DTC\u8de8\u5883\u7535\u5546\u767d\u76ae\u4e66\uff0c\u901f\u770b\u72ec\u7acb\u7ad9DTC\u8425\u9500\u6307\u5357"},"content":{"rendered":"\n<p>2020\u5e74\u75ab\u60c5\u523a\u6fc0\u4e0b\uff0c\u7535\u5546\u98de\u901f\u53d1\u5c55\uff0c\u5168\u7403\u7535\u5546\u9500\u552e\u603b\u989d\u9ad8\u8fbe4.29\u4e07\u4ebf\u7f8e\u5143\u3002\u672a\u6765\u6570\u5e74<a href=\"https:\/\/www.growthhk.cn\/tag\/dtc\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/dtc\" target=\"_blank\" rel=\"noreferrer noopener\">DTC<\/a>\uff08Direct-to-Consumer\uff0c\u76f4\u8425\u7535\u5546\uff0c\u5373\u54c1\u724c\u901a\u8fc7\u4e92\u8054\u7f51\u7ebf\u4e0a\u9500\u552e\u6e20\u9053\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u76f4\u63a5\u5c06\u5546\u54c1\u9500\u552e\u7ed9\u6d88\u8d39\u8005\u7684\u8fd0\u8425\u6a21\u5f0f\uff09\u5728\u5317\u7f8e\u548c\u6b27\u6d32\u5e02\u573a\u5c06\u4ecd\u7136\u4fdd\u6301\u9ad8\u901f\u589e\u957f\u3002<\/p>\n\n\n\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/dtc\" title=\"DTC\" target=\"_blank\">DTC<\/a><\/span>\u6a21\u5f0f\u53ef\u4ee5\u5229\u7528\u4e2a\u6027\u5316\u8425\u9500\u4f20\u8fbe\u54c1\u724c\u6545\u4e8b\uff0c\u81ea\u4e3b\u638c\u63e1\u4e0e\u6d88\u8d39\u8005\u7684\u5173\u7cfb\uff0cFacebook\u53d1\u5e03\u4e86\u300aDTC\u8de8\u5883\u7535\u5546<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%99%bd%e7%9a%ae%e4%b9%a6\" title=\"\u767d\u76ae\u4e66\" target=\"_blank\">\u767d\u76ae\u4e66<\/a><\/span>\u300b\u3002Facebook\u4ee3\u7406YinoLink\u6613\u8bfa\u5e26\u5927\u5bb6\u6765\u770b\u770b\u5177\u4f53\u5e94\u8be5\u5982\u4f55\u505a\u597dDTC\u8de8\u5883\u7535\u5546~<\/p>\n\n\n\n<p><strong>\u4e00\u3001DTC \u6d88\u8d39\u8005\u6d1e\u5bdf<\/strong><\/p>\n\n\n\n<p>DTC \u6a21\u5f0f\u4ee5\u6d88\u8d39\u8005\u4e3a\u7ec8\u7aef\uff0c\u90a3\u4e48 DTC \u6d88\u8d39\u8005\u662f\u4ec0\u4e48\u6837\u7684\uff0c\u4ed6\u4eec\u5728\u610f\u7684\u662f\u4ec0\u4e48\u5462\uff1f<\/p>\n\n\n\n<p><strong>1. \u5343\u79a7\u4e00\u4ee3\u548c Z \u4e16\u4ee3\u5f15\u9886\u7535\u5b50\u5546\u52a1<\/strong><\/p>\n\n\n\n<p>\u5343\u79a7\u4e00\u4ee3\u63071980-1994\u5e74\u51fa\u751f\u7684\u4eba\u7fa4\uff0cZ \u4e16\u4ee3\u63071995\u5e74\u4ee5\u540e\u51fa\u751f\u7684\u4eba\u7fa4\u300282%\u7684\u5343\u79a7\u4e00\u4ee3\u548c78%\u7684Z\u4e16\u4ee3\u4fdd\u6301\u7f51\u8d2d\u4e60\u60ef\uff0c\u54c1\u724c\u8981\u7740\u91cd\u5173\u6ce8\u8fd9\u4e24\u4e2a\u5e74\u9f84\u7ec4\u7684\u6d88\u8d39\u7fa4\u4f53\uff0c\u4ece\u4ed6\u4eec\u7684\u8d2d\u7269\u884c\u4e3a\u4e2d\u53d1\u6398\u673a\u9047\u3002<\/p>\n\n\n\n<p><strong>2. \u54c1\u724c\u4ef7\u503c\u89c2<\/strong><\/p>\n\n\n\n<p>\u54c1\u724c\u6240\u4f20\u8fbe\u51fa\u7684\u4ef7\u503c\u89c2\u5f88\u91cd\u8981\u300250%\u4ee5\u4e0a\u53d7\u8bbf\u8005\u8868\u793a\u5176\u8d2d\u4e70\u51b3\u7b56\u53d7\u54c1\u724c\u4ef7\u503c\u5f71\u54cd\uff0c\u4f1a\u503e\u5411\u4e8e\u8d2d\u4e70\u4e0e\u5176\u81ea\u8eab\u4ef7\u503c\u89c2\u7c7b\u4f3c\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n<p><strong>3. \u591a\u70b9\u89e6\u53d1\u8d2d\u4e70\u51b3\u7b56<\/strong><\/p>\n\n\n\n<p>\u8d2d\u7269\u5386\u7a0b\u4e2d\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70DTC\u54c1\u724c\u7684\u4e3b\u8981\u56e0\u7d20\u6709\u4ef7\u683c\u3001\u4ea7\u54c1\u4f9b\u5e94\u3001\u5305\u90ae\u3001\u4ea7\u54c1\u9009\u62e9\u53ca\u7535\u5546\u4f53\u9a8c\uff0c\u5356\u5bb6\u5e94\u4ece\u5404\u4e2a\u8282\u70b9\u5165\u624b\u4f18\u5316\u6d88\u8d39\u8005\u8d2d\u7269\u4f53\u9a8c\uff0c\u4ece\u800c\u5438\u5f15\u6d88\u8d39\u8005\u8d2d\u4e70\u53ca\u590d\u8d2d\u3002<\/p>\n\n\n\n<p><strong>\u4e8c\u3001DTC \u65b0\u5174\u5173\u6ce8\u54c1\u7c7b<\/strong><\/p>\n\n\n\n<p>\u540e\u75ab\u60c5\u65f6\u4ee3\uff0c\u65f6\u5c1a\u7c7b\u3001\u5bb6\u5c45\u56ed\u827a\u3001\u5065\u5eb7\u4e0e\u7f8e\u5bb9\u3001\u4f53\u80b2\u7528\u54c1\u8fd9\u56db\u7c7b\u6838\u5fc3\u54c1\u7c7b\u83b7\u5f97\u9ad8\u901f\u589e\u957f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/9560523d3a9a457b9147bfa903e88e34.png\" alt=\"DTC\u8de8\u5883\u7535\u5546\u767d\u76ae\u4e66\uff0c\u901f\u770b\u72ec\u7acb\u7ad9DTC\u8425\u9500\u6307\u5357\"\/><\/figure><\/div>\n\n\n\n<p><strong>1. \u65f6\u5c1a\u7c7b<\/strong><\/p>\n\n\n\n<p>\u5728\u6240\u6709\u5730\u533a\u4e2d\uff0c\u978b\u7c7b\u548c\u73e0\u5b9d\u7684\u7535\u5546\u5e02\u573a\u4ef7\u503c\u9065\u9065\u9886\u5148\uff0c\u5317\u7f8e\u548c\u4e1c\u6b27\u7684\u624b\u8868\u5e02\u573a\u4fdd\u6301\u7a33\u6b65\u589e\u957f\u3002<\/p>\n\n\n\n<p><strong>2. \u5bb6\u5c45\u56ed\u827a<\/strong><\/p>\n\n\n\n<p>\u75ab\u60c5\u4f7f\u6d88\u8d39\u8005\u62e5\u6709\u4e86\u66f4\u591a\u7684\u5b85\u5bb6\u65f6\u5149\uff0c\u5bb6\u5c45\u548c\u56ed\u827a\u54c1\u7c7b\u5728\u7ebf\u8d2d\u7269\u6bd4\u4f8b\u663e\u8457\u63d0\u5347\u3002\u5317\u7f8e\u548c\u4e1c\u6b27\u5bb6\u5c45\u7c7b\u7684\u5e02\u573a\u4ef7\u503c\u6700\u5927\uff0c\u897f\u6b27\u5219\u662f\u56ed\u827a\u7c7b\u7684\u7535\u5546\u5e02\u573a\u4ef7\u503c\u6700\u5927\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/45696880833d448ea17577bdd9f52f82.png\" alt=\"DTC\u8de8\u5883\u7535\u5546\u767d\u76ae\u4e66\uff0c\u901f\u770b\u72ec\u7acb\u7ad9DTC\u8425\u9500\u6307\u5357\"\/><figcaption>\uff08\u5bb6\u5c45\u56ed\u827a\u5177\u4f53\u4ea7\u54c1\uff09<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>3. \u5065\u5eb7\u4e0e\u7f8e\u5bb9<\/strong><\/p>\n\n\n\n<p>\u5065\u5eb7\u4e0e\u7f8e\u5bb9\u8fd9\u4e00\u54c1\u7c7b\u591a\u5e74\u6765\u5e02\u573a\u4ef7\u503c\u8d8b\u4e8e\u5e73\u7a33\uff0c\u4f46\u662f\u75ab\u60c5\u671f\u95f4\u4ecd\u4fdd\u6301\u5f3a\u52b2\u589e\u957f\uff0c\u7f8e\u5bb9\u548c\u4e2a\u4eba\u62a4\u7406\u54c1\u7c7b\u62e5\u6709\u589e\u957f\u6f5c\u529b\uff0c\u5176\u4e2d\u5047\u53d1\u4e0e\u76ae\u80a4\u62a4\u7406\u7c7b\u522b\u5728\u5317\u7f8e\u548c\u6b27\u6d32\u5e74\u590d\u5408\u589e\u957f\u7387\u90fd\u8d85\u8fc710%\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/6e26828cacc84d27a3f485f0b639ba89.png\" alt=\"DTC\u8de8\u5883\u7535\u5546\u767d\u76ae\u4e66\uff0c\u901f\u770b\u72ec\u7acb\u7ad9DTC\u8425\u9500\u6307\u5357\"\/><\/figure><\/div>\n\n\n\n<p>\uff08\u5065\u5eb7\u4e0e\u7f8e\u5bb9\u5177\u4f53\u4ea7\u54c1\uff09<\/p>\n\n\n\n<p><strong>4. \u4f53\u80b2\u7528\u54c1<\/strong><\/p>\n\n\n\n<p>\u75ab\u60c5\u671f\u95f4\uff0c\u5c01\u9501\u63aa\u65bd\u548c\u6d88\u8d39\u8005\u5bf9\u5065\u5eb7\u4f53\u9b44\u7684\u6e34\u671b\u8ba9\u5c45\u5bb6\u8fd0\u52a8\u98ce\u6f6e\u5f00\u59cb\u5174\u8d77\uff0c\u5317\u7f8e\u4f53\u80b2\u7528\u54c1\u7684\u7535\u5546\u9500\u552e\u663e\u793a\u51fa\u5f3a\u52b2\u7684\u589e\u957f\u8ff9\u8c61\u3002<\/p>\n\n\n\n<p><strong>\u4e09\u3001DTC \u54c1\u724c\u8fd0\u8425\u76ee\u6807<\/strong><\/p>\n\n\n\n<p>DTC\u54c1\u724c\u516c\u53f8\u6700\u91cd\u8981\u7684\u5e02\u573a\u76ee\u6807\u662f\u7528\u6237\u6ee1\u610f\u5ea6\u53ca\u65b0\u7528\u6237\u589e\u957f\uff0cFacebook \u80fd\u6839\u636e\u6d88\u8d39\u8005\u4ef7\u503c\u53d8\u5316\u89c4\u5f8b\u63d0\u4f9b\u5168\u65b9\u4f4d\u8425\u9500\u89e3\u51b3\u65b9\u6848\uff0c\u9a71\u52a8\u54c1\u724c\u53d1\u5c55\uff0c\u5e2e\u52a9\u83b7\u53d6\u6d88\u8d39\u8005\u53ca\u4fdd\u6301\u5ba2\u6237\u7559\u5b58\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/168e57d3ef094ab3830908a7c1b0440f.png\" alt=\"DTC\u8de8\u5883\u7535\u5546\u767d\u76ae\u4e66\uff0c\u901f\u770b\u72ec\u7acb\u7ad9DTC\u8425\u9500\u6307\u5357\"\/><\/figure><\/div>\n\n\n\n<p><strong>\u56db\u3001\u62c9\u65b0\u9636\u6bb5\u8fd0\u8425\u65b9\u6848<\/strong><\/p>\n\n\n\n<p>\u5728\u65b0\u7528\u6237\u589e\u957f\u65b9\u9762\uff0c\u5356\u5bb6\u53ef\u4ee5\u4eceFacebook \u54c1\u724c\u8425\u9500\u3001\u5185\u5bb9\u8425\u9500\u548c\u6548\u679c\u8425\u9500\u4e09\u65b9\u9762\u5165\u624b\u3002<\/p>\n\n\n\n<p><strong>1. \u54c1\u724c\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u8fd0\u8425\u54c1\u724c\u5b98\u7f51\u53caFacebook\u516c\u5171\u4e3b\u9875\uff0c\u4fdd\u6301\u5185\u5bb9\u53ca\u98ce\u683c\u7edf\u4e00\uff0c\u6253\u9020\u54c1\u724c\u5f62\u8c61\u3002\u54c1\u724c\u8425\u9500\u8fc7\u7a0b\u4e2d\u53ef\u4ee5\u5728\u7d20\u6750\u4e2d\u52a0\u5165\u4e92\u52a8\u5f62\u5f0f\uff0c\u8ba9\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u5546\u54c1\u7684\u540c\u65f6\u4f53\u9a8c\u54c1\u724c\u4ef7\u503c\u89c2\u3002<\/p>\n\n\n\n<p><strong>2. \u5185\u5bb9\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u53ef\u4ee5\u91c7\u53d6\u4f8b\u5982\u8c03\u7814\u5e7f\u544a\u3001\u76f4\u64ad\u53ca\u7cbe\u54c1\u680f\u5e7f\u544a\u7b49\u54c1\u724c\u5185\u5bb9\u5e7f\u544a\u7684\u65b9\u5f0f\uff0c\u5145\u5206\u8c03\u52a8\u6d88\u8d39\u8005\u79ef\u6781\u6027\uff0c\u589e\u5f3a\u4e92\u52a8\u3002<\/p>\n\n\n\n<p>\u4e5f\u53ef\u4ee5\u4e0e\u9886\u57df\u5185\u6709\u5f71\u54cd\u529b\u7684 KOL \u5408\u4f5c\uff0c\u89e6\u8fbe\u66f4\u591a\u6d88\u8d39\u8005\u3002\u8c03\u67e5\u53d1\u73b0\uff0c\u65f6\u957f\u5927\u4e8e15s\u7684\u539f\u751f\u89c6\u9891\u4f5c\u4e3a\u5e7f\u544a\u7d20\u6750\u80fd\u4e3a\u54c1\u724c\u5e26\u6765\u66f4\u9ad8\u7684\u4e92\u52a8\u7387\uff0c\u63d0\u5347ROAS\u3002<\/p>\n\n\n\n<p><strong>3. \u6548\u679c\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u5145\u5206\u5229\u7528Facebook \u81ea\u52a8\u7248\u4f4d\u3001\u5e7f\u544a\u7cfb\u5217\u9884\u7b97\u4f18\u5316\u3001\u52a8\u6001\u5e7f\u544a\u3001\u76f8\u4f3c\u53d7\u4f17\u7b49\u81ea\u52a8\u5316\u3001\u673a\u5668\u5b66\u4e60\u7b97\u6cd5\u5b9e\u73b0\u83b7\u5ba2\u5229\u76ca\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p><strong>\u4e94\u3001\u7559\u5b58\u9636\u6bb5\u8fd0\u8425\u65b9\u6848<\/strong><\/p>\n\n\n\n<p>\u6839\u636e\u53d7\u4f17\u7684\u4e0d\u540c\u7279\u5f81\uff0c\u4e3a\u6bcf\u4e2a\u7fa4\u4f53\u8bbe\u5b9a\u7279\u6709\u7684\u5e7f\u544a\u521b\u610f\uff0c\u53ef\u4ee5\u5728\u76ee\u5f55\u7ba1\u7406\u5de5\u5177\u4e2d\u8bbe\u5b9a\u6709\u9488\u5bf9\u6027\u7684\u4ea7\u54c1\u7ec4\u5408\uff0c\u642d\u914d\u81ea\u5b9a\u4e49\u53d7\u4f17\u548c\u52a8\u6001\u5e7f\u544a\u8fdb\u884c\u518d\u8425\u9500\u3002<\/p>\n\n\n\n<p>\u521b\u5efa\u7684\u81ea\u5b9a\u4e49\u53d7\u4f17\u81f3\u591a\u4fdd\u7559180\u5929\uff0c\u56e0\u6b64\u5e94\u5728\u8fd9\u6bb5\u65f6\u95f4\u5185\u5c1d\u8bd5\u8ffd\u52a0\u9500\u552e\u3001\u4ea4\u53c9\u9500\u552e\uff0c\u91cd\u65b0\u6fc0\u6d3b\u5ba2\u6237\uff0c\u4e0e\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u6301\u7eed\u7684\u5173\u7cfb\u3002<\/p>\n\n\n\n<p><strong>\u516d\u3001\u63d0\u5347\u7528\u6237\u9ecf\u6027\u8fd0\u8425\u65b9\u6848<\/strong><\/p>\n\n\n\n<p>\u63d0\u5347\u7528\u6237\u9ecf\u6027\u4e3b\u8981\u4ece\u793e\u7fa4\u7ba1\u7406\u548c\u7528\u6237\u4f53\u9a8c\u4e24\u65b9\u9762\u5165\u624b\u3002\u5356\u5bb6\u9700\u8981\u6ce8\u91cdFacebook\u516c\u5171\u4e3b\u9875\u7684\u8fd0\u8425\uff0c\u5206\u4eab\u4e0e\u54c1\u724c\u5bf9\u5e94\u7684\u5546\u54c1\u3001\u670d\u52a1\u53ca\u5185\u5bb9\uff0c\u5229\u7528Messenger\u3001Facebook\u76f4\u64ad\u3001Facebook\u7fa4\u7ec4\u7b49\u4e0e\u5ba2\u6237\u589e\u5f3a\u6c9f\u901a\u3002<\/p>\n\n\n\n<p>\u5728\u7528\u6237\u4f53\u9a8c\u4e2d\uff0c\u6e05\u695a\u63cf\u8ff0\u51fa\u552e\u7684\u4ea7\u54c1\uff0c\u660e\u786e\u53d1\u8d27\u7684\u65f6\u95f4\u53ca\u8fd0\u8d39\uff1b\u65b0\u54c1\u4e0a\u5e02\u65f6\uff0c\u53ef\u4ee5\u5728\u73b0\u6709\u5ba2\u7fa4\u5c0f\u89c4\u6a21\u6d4b\u8bd5\u5e7f\u544a\uff0c\u6839\u636e\u987e\u5ba2\u7684\u53cd\u9988\u627e\u51fa\u4e0d\u8db3\u4e4b\u5904\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/012ffca7b1284549aa3c25f31b0b2705.png\" alt=\"DTC\u8de8\u5883\u7535\u5546\u767d\u76ae\u4e66\uff0c\u901f\u770b\u72ec\u7acb\u7ad9DTC\u8425\u9500\u6307\u5357\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 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noopener\">\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020\u5e74\u75ab\u60c5\u523a\u6fc0\u4e0b\uff0c\u7535\u5546\u98de\u901f\u53d1\u5c55\uff0c\u5168\u7403\u7535\u5546\u9500\u552e\u603b\u989d\u9ad8\u8fbe4.29\u4e07\u4ebf\u7f8e\u5143\u3002\u672a\u6765\u6570\u5e74DTC\uff08Direct-to-Consumer\uff0c\u76f4\u8425\u7535\u5546\uff0c\u5373\u54c1\u724c\u901a\u8fc7\u4e92\u8054\u7f51\u7ebf\u4e0a\u9500\u552e\u6e20\u9053\u89e6\u8fbe\u6d88\u8d39\u8005\uff0c\u76f4\u2026<\/p>\n","protected":false},"author":1,"featured_media":44322,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[4519,2227],"special":[],"class_list":["post-44321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-dtc","tag-2227","entry"],"views":69617,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/44321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=44321"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/44321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/44322"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=44321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=44321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=44321"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=44321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}