{"id":44251,"date":"2021-07-20T18:55:23","date_gmt":"2021-07-20T10:55:23","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=44251"},"modified":"2021-07-20T18:55:24","modified_gmt":"2021-07-20T10:55:24","slug":"%e7%a7%91%e7%89%b9%e5%8b%92%e5%92%a8%e8%af%a2%e5%90%88%e4%bc%99%e4%ba%ba%e7%8e%8b%e8%b5%9b%ef%bc%9a%e5%a2%9e%e9%95%bf%e4%ba%94%e7%ba%bf%e4%b9%8b%e5%90%8e%ef%bc%8c%e5%86%8d%e7%9c%8b%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/44251.html","title":{"rendered":"\u79d1\u7279\u52d2\u54a8\u8be2\u5408\u4f19\u4eba\u738b\u8d5b\uff1a\u589e\u957f\u4e94\u7ebf\u4e4b\u540e\uff0c\u518d\u770b\u589e\u957f\u7ed3\u6784"},"content":{"rendered":"\n<p>2019 \u5e74\u521d\uff0c\u6211\u5728\u4e2d\u4fe1\u51fa\u7248\u793e\u51fa\u7248\u4e86\u300a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%a2%9e%e9%95%bf\" title=\"\u589e\u957f\" 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class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">02 \u5982\u4f55\u57fa\u4e8e\u4f01\u4e1a\u7684\u7cfb\u7edf\u548c\u60c5\u5883\u878d\u4f1a\u8d2f\u901a\uff0c\u662f\u5f53\u4e0b\u201c\u7406\u8bba\u4e4b\u56f0\u201d<\/h2>\n\n\n\n<p>\u540c\u6837\u6709\u903b\u8f91\u9519\u8bef\u7684\u8fd8\u6709\u201c\u6838\u5fc3\u7ade\u4e89\u529b\u201d\u3002\u6211\u5c06\u201c\u6838\u5fc3\u7ade\u4e89\u529b\u201d\u8fd9\u79cd\u6982\u5ff5\u5f52\u4e3a\u8fd9\u4e00\u7c7b\u2014\u6a21\u7cca\u7684\u8868\u8fbe\u3001\u8fa9\u8bc1\u7684\u89e3\u91ca\u3002\u8fd9\u4e9b\u6240\u8c13\u7684\u201c\u7406\u8bba\u201d\uff0c\u6211\u4eec\u6df1\u5165\u5206\u6790\u4e0b\u53bb\uff0c\u5c31\u4f1a\u53d1\u73b0\u5b83\u4eec\u4ec0\u4e48\u90fd\u4e0d\u662f\u30021990 \u5e74\uff0c\u666e\u62c9\u54c8\u62c9\u5fb7\uff08C. K. Prahalad\uff09\u548c\u54c8\u9ed8\u5c14\uff08Gary Hamel\uff09\u5728\u300a\u54c8\u4f5b\u5546\u4e1a\u8bc4\u8bba\u300b\u4e0a\u53d1\u8868\u4e86\u300a\u516c\u53f8\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u300b\u4e00\u6587\uff0c\u63d0\u51fa\u4f01\u4e1a\u6838\u5fc3\u7ade\u4e89\u529b\u7684\u6982\u5ff5\uff0c\u6307\u51fa\u201c\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u5728\u4e00\u4e2a\u7ec4\u7ec7\u5185\u90e8\u7ecf\u8fc7\u6574\u5408\u4e86\u7684\u77e5\u8bc6\u548c\u6280\u80fd\u201d\u3002\u4f46\u662f\u6838\u5fc3\u7ade\u4e89\u529b\u89c2\u70b9\u7684\u81f4\u547d\u5c40\u9650\u662f\u201c\u4e8b\u540e\u8bf8\u845b\u4eae\u201d\u3002\u5728\u300a\u9ea6\u80af\u9521\u5b63\u520a\u300b\u53d1\u8868\u7684\u300a\u4ea6\u771f\u4ea6\u5e7b\u7684\u6838\u5fc3\u7ade\u4e89\u529b\u300b\u4e00\u6587\u4e2d\uff0c\u51ef\u6587\u00b7\u79d1\u56e0\uff08Kevin P. Coyne\uff09\u7b49\u7814\u7a76\u8005\u6307\u51fa\uff1a\u201c\u5f88\u96be\u51c6\u786e\u754c\u5b9a\u771f\u6b63\u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u6211\u4eec\u901a\u5e38\u662f\u7528\u9a6c\u540e\u70ae\u7684\u65b9\u5f0f\u6765\u8bc6\u522b\u5b83\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u6211\u4eec\u5148\u6709\u5b9e\u9645\u7ecf\u5386\uff0c\u7136\u540e\u4ec5\u4ec5\u901a\u8fc7\u5b9e\u8df5\u4e2d\u7684\u6210\u8d25\u63cf\u8ff0\u6765\u754c\u5b9a\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u201d\u66f4\u81f4\u547d\u7684\u6b7b\u7a74\u5728\u4e8e\u8be5\u6982\u5ff5\u7684\u201c\u5faa\u73af\u89e3\u91ca\u6027\u201d\uff0c\u6bd4\u5982\uff0c\u4ec0\u4e48\u662f\u6838\u5fc3\u7ade\u4e89\u529b\u2014\u4f01\u4e1a\u7ade\u4e89\u529b\u4e2d\u90a3\u4e9b\u6700\u57fa\u672c\u7684\u3001\u80fd\u4f7f\u6574\u4e2a\u4f01\u4e1a\u4fdd\u6301\u957f\u671f\u7a33\u5b9a\u7684\u7ade\u4e89\u4f18\u52bf\u3001\u83b7\u5f97\u7a33\u5b9a\u8d85\u989d\u5229\u6da6\u7684\u7ade\u4e89\u529b\u5c31\u662f\u4f01\u4e1a\u7684\u6838\u5fc3\u7ade\u4e89\u529b\uff0c\u90a3\u4e48\u4f01\u4e1a\u4e3a\u4ec0\u4e48\u6709\u7ade\u4e89\u4f18\u52bf\u2014\u56e0\u4e3a\u4f01\u4e1a\u6709\u6838\u5fc3\u7ade\u4e89\u529b\u3002\u8fd9\u662f\u903b\u8f91\u5b66\u91cc\u5178\u578b\u7684\u5faa\u73af\u8bba\u8bc1\u9519\u8bef\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u8fd9\u5f53\u4e2d\u8fd8\u5305\u62ec\u6240\u8c13\u7684\u201c\u5ba2\u6237 \/ \u987e\u5ba2\u4e2d\u5fc3\u8bf4\u201d\uff0c\u8fd9\u4e00\u8bf4\u6cd5\u7b80\u76f4\u662f\u4e00\u56e2\u8ff7\u96fe\uff0c\u4f46\u662f\u53ea\u8981\u56de\u5f52\u5230\u5e02\u573a\u5b66\u7684\u539f\u7406\u5f53\u4e2d\uff0c\u53c8\u5c24\u5176\u6e05\u6670\u3002\u4e0d\u5c11\u6240\u8c13\u4e13\u5bb6\u5728\u4e2d\u56fd\u9f13\u5439\u201c\u7eaf\u7cb9\u5ba2\u6237\u4e2d\u5fc3\u8bf4\u201d\uff0c\u5176\u5b9e\u662f\u8fdd\u80cc\u57fa\u7840\u7684\u5e02\u573a\u5b66\u539f\u7406\u7684\u3002\u5e02\u573a\u5b66\u4e2d\u6700\u6838\u5fc3\u7684\u7406\u5ff5\u662f\u5e02\u573a\u5bfc\u5411\uff0c\u5373\u201c\u5e02\u573a\u5bfc\u5411 = \u5ba2\u6237\u5bfc\u5411 + \u7ade\u4e89\u5bfc\u5411\u201d\uff0c\u5355\u72ec\u5f3a\u8c03\u4e00\u65b9\u90fd\u662f\u76f2\u4eba\u6478\u8c61\u3002\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u534f\u4f1a\uff08AMA\uff09\u524d\u4efb\u4e3b\u5e2d\u3001\u6c83\u987f\u5546\u5b66\u9662\u8425\u9500\u5b66\u6559\u6388\u4e54\u6cbb\u00b7\u6234\u4f0a\uff08George S. Day\uff09\u63d0\u51fa\uff0c\u6240\u8c13\u516c\u53f8\u5e02\u573a\u5bfc\u5411\u7684\u95ee\u9898\uff0c\u5176\u5b9e\u4ece\u5ba2\u6237\u7ef4\u5ea6\u4ee5\u53ca\u7ade\u4e89\u7ef4\u5ea6\uff0c\u53ef\u4ee5\u5f62\u6210\u56db\u79cd\u7ec4\u5408\uff0c\u5b83\u4eec\u5206\u522b\u662f\u81ea\u6211\u4e2d\u5fc3\u3001\u5ba2\u6237\u5bfc\u5411\u3001\u7ade\u4e89\u5bfc\u5411\uff0c\u4ee5\u53ca\u5ba2\u6237\u5bfc\u5411\u548c\u7ade\u4e89\u5bfc\u5411\u6240\u878d\u5408\u51fa\u6765\u7684\u5e02\u573a\u5bfc\u5411\u3002<img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/478b6d4757334592b4198307b1e3f31d.jpg\" alt=\"\u738b\u8d5b\u535a\u58eb\uff1a\u589e\u957f\u4e94\u7ebf\u4e4b\u540e\uff0c\u518d\u770b\u589e\u957f\u7ed3\u6784\"><\/p>\n\n\n\n<p>\u516c\u53f8\u7684\u56db\u79cd\u5e02\u573a\u5bfc\u5411\uff08\u4e54\u6cbb\u00b7\u6234\u4f0a\uff09<\/p>\n\n\n\n<p>\u66f4\u91cd\u8981\u7684\u662f\u6bcf\u79cd\u5bfc\u5411\u9488\u5bf9\u7684\u60c5\u5883\u3002\u6bd4\u5982\u7ade\u4e89\u5bfc\u5411\uff0c\u5b83\u6bd4\u8f83\u9002\u5408\u6210\u719f\u7684\u3001\u96c6\u4e2d\u6027\u7684\u4f01\u4e1a\uff0c\u8fd9\u79cd\u4f01\u4e1a\u6240\u5728\u5e02\u573a\u9971\u548c\u3001\u6280\u672f\u6210\u719f\uff0c\u6574\u4e2a\u5e02\u573a\u6269\u5f20\u5df2\u7ecf\u5b8c\u6210\uff0c\u5e02\u573a\u589e\u957f\u4e3b\u8981\u6765\u81ea\u7ade\u4e89\u5bf9\u624b\u7684\u4efd\u989d\u3002\u5728\u8fd9\u79cd\u60c5\u5883\u4e0b\uff0c\u4f01\u4e1a\u603b\u662f\u5728\u5bfb\u6c42\u6253\u8d25\u5bf9\u624b\u7684\u673a\u4f1a\u3002\u5f53\u7136\u5b83\u4eec\u5bf9\u987e\u5ba2\u4ea6\u975e\u5e38\u91cd\u89c6\uff0c\u56e0\u4e3a\u987e\u5ba2\u662f\u6218\u80dc\u7ade\u4e89\u5bf9\u624b\u6700\u6709\u529b\u7684\u7b79\u7801\u3002<\/p>\n\n\n\n<p>\u518d\u770b\u5ba2\u6237\u5bfc\u5411\uff0c\u5b83\u9002\u7528\u4e8e\u7ade\u4e89\u8005\u4f17\u591a\u4e14\u5206\u6563\u7684\u5b8c\u5168\u7ade\u4e89\u7684\u884c\u4e1a\u3002\u5728\u8fd9\u79cd\u5e02\u573a\u7ed3\u6784\u4e0b\uff0c\u6240\u6709\u7ade\u4e89\u8005\u7684\u8d44\u91d1\u6210\u672c\u5dee\u5f02\u4e0d\u5927\uff0c 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class=\"wp-block-heading\">03 \u56de\u5f52\u60c5\u5883\u4e0e\u672c\u8d28\u76f8\u878d\u5408\u7684\u201c\u589e\u957f\u7ed3\u6784\u201d<\/h2>\n\n\n\n<p>2019 \u5e74 4 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rel=\"noreferrer noopener\" href=\"http:\/\/www.growthhk.cn\" target=\"_blank\">\u589e\u957f\u9ed1\u5ba2\u5b98\u7f51<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/idouying\" target=\"_blank\" rel=\"noreferrer noopener\">\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2019 \u5e74\u521d\uff0c\u6211\u5728\u4e2d\u4fe1\u51fa\u7248\u793e\u51fa\u7248\u4e86\u300a\u589e\u957f\u4e94\u7ebf\u300b\uff0c\u5e76\u5728\u5404\u5927\u5a92\u4f53\u5f00\u8f9f\u4e13\u680f\uff0c\u4f9d\u636e\u589e\u957f\u4e94\u7ebf\u7406\u8bba\u7684\u6846\u67b6\u53bb\u5206\u6790\u5927\u91cf\u7684\u65b0\u5174\u516c\u53f8\uff0c\u4ece\u745e\u5e78\u3001OYO\u3001\u4f18\u6b65\uff08Uber\uff09\u5230 WeWork \u7b49\u8bf8\u591a\u4f01\u4e1a\uff0c \u2026<\/p>\n","protected":false},"author":1,"featured_media":44252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2036],"tags":[113],"special":[],"class_list":["post-44251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quan","tag-113","entry"],"views":56539,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/44251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=44251"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/44251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/44252"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=44251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=44251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=44251"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=44251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}