{"id":43418,"date":"2021-07-14T19:29:45","date_gmt":"2021-07-14T11:29:45","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=43418"},"modified":"2021-07-14T19:30:18","modified_gmt":"2021-07-14T11:30:18","slug":"%e9%a3%8e%e9%9d%a1%e4%ba%92%e8%81%94%e7%bd%91%e5%a4%a7%e5%8e%82%e7%9a%84%e7%9b%ae%e6%a0%87%e7%ae%a1%e7%90%86%e6%b3%95%ef%bc%8c%e9%99%a4%e4%ba%86okr%e8%bf%98%e6%9c%89smart","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/43418.html","title":{"rendered":"\u98ce\u9761\u4e92\u8054\u7f51\u5927\u5382\u7684\u76ee\u6807\u7ba1\u7406\u6cd5\uff0c\u9664\u4e86OKR\u8fd8\u6709SMART"},"content":{"rendered":"\n<p>\u4f46\u5728\u65b0\u5174\u884c\u4e1a\u98de\u901f\u53d1\u5c55\u65f6\u4ee3\uff0cKPI\u5df2\u65e0\u6cd5\u5b8c\u5168\u8986\u76d6\u4f01\u4e1a\u7ba1\u7406\u9700\u6c42\u3002<strong>\u82f1\u7279\u5c14\u516c\u53f8\u521b\u59cb\u4ebaAndyGrove\u53d1\u660e\u4e86<a href=\"https:\/\/www.growthhk.cn\/tag\/okr\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/okr\" target=\"_blank\" rel=\"noreferrer noopener\">OKR<\/a><\/strong>\uff0c\u5373\u76ee\u6807\u4e0e\u5173\u952e\u6210\u679c\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/1fecb8ea48f44029835f072a7b93405c.jpg\" alt=\"\u98ce\u9761\u4e92\u8054\u7f51\u5927\u5382\u7684\u76ee\u6807\u7ba1\u7406\u6cd5\uff0c\u9664\u4e86OKR\u8fd8\u6709SMART\"\/><\/figure>\n\n\n\n<p><strong>\u767e\u5ea6\u3001\u534e\u4e3a\u3001\u5c0f\u7c73\u3001\u5b57\u8282\u8df3\u52a8\u7b49\u4f01\u4e1a\u4e5f\u9010\u6e10\u5f00\u59cb\u4f7f\u7528\u548c\u63a8\u5e7f<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/okr\" title=\"OKR\" target=\"_blank\">OKR<\/a><\/span><\/strong><\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4ec0\u4e48\u662fOKR?<\/h1>\n\n\n\n<ul class=\"wp-block-list\"><li>Objective\u76ee\u6807<\/li><\/ul>\n\n\n\n<p>\u76ee\u6807\u8bbe\u7acb\u987a\u5e8f\u662f\u4ece\u4e0a\u800c\u4e0b\u7684\uff0c\u516c\u53f8\u786e\u7acb\u6574\u4f53\u7684O\uff0c\u518d\u7531\u90e8\u95e8\u786e\u7acb\u672c\u90e8\u95e8\u7684O\uff0c\u5458\u5de5\u67e5\u9605\u4e0a\u5c42\u76ee\u6807\uff0c\u5bf9\u7167\u81ea\u5df1\u7684\u5de5\u4f5c\u8303\u7574\uff0c\u81ea\u884c\u5236\u5b9a\u4e00\u4e2a\u5177\u6709\u4e00\u5b9a\u6311\u6218\u6027\u7684O\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u4f8b\u5982\uff1a\u63d0\u9ad8\u7528\u6237\u5bf9XX\u4ea7\u54c1\u7684\u63a5\u53d7\u5ea6\uff1b\u63d0\u5347XX\u5e73\u53f0\u7684\u77e5\u540d\u5ea6\u3002<\/p><\/blockquote>\n\n\n\n<ul class=\"wp-block-list\"><li>Key Results \u5173\u952e\u7ed3\u679c<\/li><\/ul>\n\n\n\n<p>\u5458\u5de5\u81ea\u884c\u5236\u5b9a\u53ef\u91cf\u5316\u3001\u6709\u65f6\u9650\u7684\u5173\u952e\u7ed3\u679c\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u4f8b\u5982\uff1a\u878d\u5165\u5ea6\u63d0\u534715%\uff1b\u5236\u4f5c16\u9875\u768432K\u5ba3\u4f20\u518c\u4e00\u672c\uff1b\u8ba2\u9605\u91cf\u540c\u6bd4\u589e\u957f10%\u3002<\/p><\/blockquote>\n\n\n\n<h1 class=\"wp-block-heading\">OKR\u7684\u4f18\u52bf<\/h1>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e2a\u6027\u5316\u6c9f\u901a<\/li><\/ul>\n\n\n\n<p>\u8bbe\u5b9a\u597d\u81ea\u5df1\u7684OKR\u540e\uff0c\u9700\u8981\u4e0e\u7ba1\u7406\u90e8\u95e8\u8fdb\u884c\u6c9f\u901a\uff0c\u505a\u597d\u6743\u8861\u548c\u8c03\u6574\uff0c\u6bcf\u4e2a\u4eba\u5236\u5b9a\u4e13\u5c5e\u8ba1\u5212\u8868\uff0c\u5145\u5206\u5c0a\u91cd\u5458\u5de5\u4e3b\u89c2\u80fd\u52a8\u6027\u3002\u4e14\u5458\u5de5OKR\u90fd\u662f\u516c\u5f00\u900f\u660e\u7684\uff0c\u4ee5\u4f9b\u5176\u4ed6\u4eba\u67e5\u9605\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u957f\u671fOKR\u53ef\u53d8\u901a<\/li><\/ul>\n\n\n\n<p>\u5e02\u573a\u7684\u53d8\u5316\u662f\u65e0\u6cd5\u51c6\u786e\u9884\u6d4b\u7684\uff0c\u5e74\u5ea6OKR\u7684\u6761\u76ee\u9700\u8981\u6839\u636e\u77ed\u671fOKR\u5b8c\u6210\u60c5\u51b5\u8fdb\u884c\u8c03\u6574\uff0c\u8fd9\u4fdd\u8bc1\u4e86\u6574\u4f53\u76ee\u6807\u89c4\u5212\u6709\u5f88\u5f3a\u7075\u6d3b\u6027\uff0c\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u62b5\u5fa1\u7ecf\u8425\u98ce\u9669\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6311\u6218\u6027\u63a7\u5236<\/li><\/ul>\n\n\n\n<p>OKR\u5e76\u975e\u201c\u552f\u9ad8\u5206\u8bba\u201d\u3002\u4ee5Google\u4e3a\u4f8b\uff0c\u6bcf\u5230\u5b63\u5ea6\u672b\uff0c\u5458\u5de5\u9700\u82b1\u51e0\u5206\u949f\uff0c\u7ed9\u81ea\u5df1\u7684\u5173\u952e\u7ed3\u679c\u6253\u5206\u3002\u5206\u6570\u8303\u56f4\u57280\u52301\u5206\uff0c\u800c\u6700\u7406\u60f3\u662f0.6\u52300.7\u3002\u5982\u679c\u8fbe\u52301\u5206\uff0c\u8bf4\u660e\u76ee\u6807\u5b9a\u5f97\u592a\u4f4e\uff1b\u5982\u679c\u4f4e\u4e8e0.4\u5206\uff0c\u5219\u5de5\u4f5c\u65b9\u6cd5\u53ef\u80fd\u5b58\u5728\u95ee\u9898\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4e0e\u7ee9\u6548\u8003\u6838\u5206\u79bb<\/li><\/ul>\n\n\n\n<p>OKR\u5173\u952e\u5728\u4e8e\u201c\u6311\u6218\u201d\u800c\u975e\u201c\u4e1a\u7ee9\u538b\u529b\u201d\uff0cKey Results\u662f\u670d\u52a1\u4e8e\u76ee\u6807\u7684\uff0c\u5e2e\u4f60\u4fdd\u6301\u4e13\u6ce8\uff0c\u5236\u5b9a\u8ba1\u5212\u3002\u56e0\u6b64\uff0c\u4e5f\u5c31\u6ca1\u6709\u5f3a\u5236\u6267\u884c\u610f\u4e49\uff0c\u4e0d\u4f5c\u4e3a\u664b\u5347\u548c\u8861\u91cf\u5de5\u8d44\u786c\u6027\u6307\u6807\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">OKR\u4e0eKPI\u7684\u533a\u522b<\/h1>\n\n\n\n<ul class=\"wp-block-list\"><li>KPI\u662f\u201c\u8981\u6211\u505a\u4ec0\u4e48\u201d\uff0c\u4e00\u79cd\u88ab\u52a8\u7684\u65b9\u5f0f\u3002<\/li><\/ul>\n\n\n\n<p>\u4e25\u683c\u6309\u7167<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/smart\" title=\"SMART\" target=\"_blank\">SMART<\/a><\/span>\u6807\u51c6\u5236\u8ba2\uff0c\u53ef\u5b9e\u73b0\u6e05\u6670\u7684\u91cf\u5316\uff0c\u6ce8\u91cd\u7ed3\u679c\u91cd\u8981\u6027\u3002\u5728\u4e0e\u7ee9\u6548\u5de5\u8d44\u6302\u94a9\u60c5\u51b5\u4e0b\uff0c\u6709\u5e94\u4ed8\u60c5\u51b5\u53d1\u751f\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>OKR\u662f\u201c\u6211\u8981\u505a\u4ec0\u4e48\u201d\uff0c\u81ea\u5df1\u4e3b\u52a8\u8bbe\u5b9a\u7684\u3002<\/li><\/ul>\n\n\n\n<p>\u4e0e\u7ee9\u6548\u8003\u6838\u5206\u79bb\uff0c\u6ce8\u91cd\u76ee\u6807\u4e0e\u5173\u952e\u7ed3\u679c\u3002\u503e\u5411\u9f13\u52b1\u5458\u5de5\u95f4\u81ea\u6211\u9a71\u52a8\uff0c\u5171\u540c\u534f\u4f5c\u5e76\u5b8c\u6210\u76ee\u6807\u4efb\u52a1\u3002<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u4f8b\u5982\uff1a\u56e2\u961f\u76ee\u7684\u662f\u63d0\u9ad8\u7528\u6237\u5bf9\u4ea7\u54c1\u597d\u611f\u5ea6\uff0c\u4f46\u5b83\u662f\u62bd\u8c61\u6982\u5ff5\uff0c\u4e3a\u4e86\u7eb3\u5165\u8bc4\u4ef7\u4f53\u7cfb\uff0c\u5728KPI\u5236\u5b9a\u8fc7\u7a0b\u4e2d\u5f15\u5165PV\uff08\u8bbf\u95ee\u91cf\uff09\uff0cDAU\uff08\u65e5\u6d3b\u8dc3\u7528\u6237\uff09\u7b49\u6307\u6807\u3002\u62bd\u8c61\u6982\u5ff5\u6d88\u5931\u4e86\uff0c\u5458\u5de5\u76f4\u63a5\u9488\u5bf9\u6570\u636e\u6307\u6807\u5de5\u4f5c\u3002<\/p><\/blockquote>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>OKR\u662f\u4e3a\u4e86\u5b8c\u6210\u5de5\u4f5c\u76ee\u6807\u800c\u5236\u5b9a\u7684\uff0c\u800c\u5b8c\u6210\u81ea\u6211\u76ee\u6807\u53ef\u80fd\u9700\u8981\u53e6\u4e00\u79cd\u7ba1\u7406\u65b9\u6cd5\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u5927\u90e8\u5206\u6210\u529f\u3001\u4f18\u79c0\u7684\u4eba\uff0c\u90fd\u6709\u4e00\u4e2a\u5171\u540c\u7684\u4e60\u60ef\uff1a\u8bbe\u5b9a\u76ee\u6807\u3002<\/p><p>\u4f60\u8bf4\uff1a\u201c\u6211\u4e5f\u6709\u554a\u201d<\/p><p>\u90a3\u4f60\u575a\u6301\u4e0b\u53bb\u4e86\u5417\uff1f\u5e74\u521d\u8bbe\u5b9a\u7684\u76ee\u6807\u5b9e\u73b0\u4e86\u5417\uff1f\u8ba1\u5212\u8981\u770b\u7684\u4e66\u770b\u5b8c\u4e86\u5417\uff1f<\/p><\/blockquote>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u6211\u4eec\u8bbe\u5b9a\u7684\u76ee\u6807\u6267\u884c\u8d77\u6765\u56f0\u96be\u91cd\u91cd\uff0c\u53ef\u80fd\u662f\u6211\u4eec\u6ca1\u6709\u610f\u8bc6\u5230\u65b9\u6cd5\u9519\u4e86\u2026\u2026<\/p>\n\n\n\n<p>SMART\u539f\u5219\u5c31\u662f\u80fd\u8ba9\u8bbe\u5b9a\u7684\u76ee\u6807\u6210\u4e3a\u6709\u6548\u76ee\u6807\u7684\u9014\u5f84\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>SMART\u539f\u5219\u662f\u76ee\u6807\u7ba1\u7406\u4e2d\u7684\u57fa\u672c\u539f\u5219, \u7531\u4e94\u4e2a\u5355\u8bcd\u7684\u5f00\u5934\u7ec4\u6210\uff1a<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/7930eace02b64955937d4db14ba704da.png\" alt=\"\u98ce\u9761\u4e92\u8054\u7f51\u5927\u5382\u7684\u76ee\u6807\u7ba1\u7406\u6cd5\uff0c\u9664\u4e86OKR\u8fd8\u6709SMART\"\/><\/figure><\/div>\n\n\n\n<p>\u5206\u522b\u4ee3\u8868\u76ee\u6807\u8bbe\u5b9a\u76845\u5927\u8981\u6c42\uff1a<\/p>\n\n\n\n<p>\u3010\u660e\u786e\u5177\u4f53\u3011 (S) \uff1a\u7528\u5177\u4f53\u660e\u786e\u7684\u8bed\u8a00\u8bf4\u6e05\u695a\u8981\u8fbe\u6210\u7684\u76ee\u6807\u8303\u56f4\uff0c\u4e0d\u80fd\u542b\u7cca\u6216\u8005\u7b3c\u7edf\u7684\u5236\u5b9a\u76ee\u6807\u3002<\/p>\n\n\n\n<p>\u3010\u53ef\u8861\u91cf\u3011 (M) \uff1a\u76ee\u6807\u53ef\u4ee5\u901a\u8fc7\u6570\u636e\u8861\u91cf\uff0c\u800c\u4e14\u8fd9\u4e2a\u6570\u636e\u662f\u68c0\u9a8c\u76ee\u6807\u8fbe\u6210\u7684\u4f9d\u636e\u3002<\/p>\n\n\n\n<p>\u3010\u53ef\u884c\u6027\u3011 ( A) \uff1a\u6839\u636e\u5b57\u9762\u610f\u601d\u5c31\u80fd\u7406\u89e3\uff0c\u76ee\u6807\u7684\u5236\u5b9a\u8981\u5728\u81ea\u5df1\u80fd\u529b\u8303\u56f4\u5185\uff0c\u662f\u53ef\u4ee5\u901a\u8fc7\u52aa\u529b\u53bb\u5b9e\u73b0\u7684\u3002\u5982\u679c\u4ed8\u51fa\u4e86\u5f88\u591a\u5fc3\u8840\u90fd\u65e0\u6cd5\u8fbe\u6210\uff0c\u8fd9\u5c31\u662f\u76ee\u6807\u5236\u5b9a\u4e4b\u521d\u6ca1\u6709\u5145\u5206\u8003\u8651\u5b9e\u9645\u6027\u3002<\/p>\n\n\n\n<p>\u3010\u76f8\u5173\u6027\u3011 (R) \uff1a\u76ee\u6807\u7684\u76f8\u5173\u6027\u662f\u6307\u5b9e\u73b0\u6b64\u76ee\u6807\u4e0e\u5176\u4ed6\u76ee\u6807\u7684\u5173\u8054\u60c5\u51b5\u3002\u5982\u679c\u5b9e\u73b0\u4e86\u8fd9\u4e2a\u76ee\u6807\uff0c\u4f46\u5bf9\u5176\u4ed6\u7684\u76ee\u6807\u5b8c\u5168\u4e0d\u76f8\u5173\uff0c\u6216\u8005\u76f8\u5173\u5ea6\u5f88\u4f4e\uff0c\u90a3\u8fd9\u4e2a\u76ee\u6807\u8fbe\u5230\u4e86\u4e5f\u6ca1\u6709\u610f\u4e49\u3002<\/p>\n\n\n\n<p>\u3010\u65f6\u9650\u6027\u3011 (T) \uff1a\u65f6\u9650\u6027\u4e5f\u6bd4\u8f83\u597d\u7406\u89e3\uff0c\u76ee\u6807\u8981\u6709\u65f6\u95f4\u9650\u5236\uff0c\u662f\u4e00\u4e2a\u6708\uff0c\u4e00\u4e2a\u5b63\u5ea6\uff0c\u534a\u5e74\u8fd8\u662f\u4e00\u5e74\u3002\u6211\u4eec\u5728\u5236\u5b9a\u76ee\u6807\u8ba1\u5212\u65f6\u8981\u6839\u636e\u4e8b\u60c5\u7684\u8f7b\u91cd\u7f13\u6025\uff0c\u6709\u4fa7\u91cd\u7684\u5206\u914d\u65f6\u95f4\u3002<\/p>\n\n\n\n<p>SMART\u5728\u4e00\u4e9b\u4e92\u8054\u7f51\u3001\u96f6\u552e\u7b49\u6570\u5b57\u5316\u7684\u884c\u4e1a\u8fd0\u7528\u7684\u6781\u5176\u5e7f\u6cdb\u719f\u7ec3\uff0c\u5728\u4e00\u4e9b\u4f20\u7edf\u4f01\u4e1a\uff0c\u6bd4\u5982\u5efa\u7b51\u5de5\u7a0b\u3001\u751f\u4ea7\u5236\u9020\u8fd9\u5757\uff0c\u53ef\u80fd\u53ea\u770b\u542b\u4e49\u8fd8\u4e0d\u591f\u3002<\/p>\n\n\n\n<p>\u4ee5\u201cSMART\u539f\u5219\u201d\u5728\u5de5\u7a0b\u9879\u76ee\u7ba1\u7406\u4e2d\u7684\u5e94\u7528\u6765\u5177\u4f53\u89e3\u91ca\u4e00\u4e0b\u3002<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u3010\u660e\u786e\u5177\u4f53\u3011 (S)<\/h1>\n\n\n\n<p>\u5728\u5de5\u7a0b\u9879\u76ee\u7ba1\u7406\u4e2d\uff0c\u8fdb\u5ea6\u76ee\u6807\u5e94\u8be5\u5f97\u5230\u660e\u786e\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\u8bbe\u5b9a\u6210\uff1a<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow 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target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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