\u5546\u4e1a\u7684\u672a\u6765\u6108\u53d1\u6570\u5b57\u5316\uff0c\u4e5f\u6108\u53d1\u590d\u6742\u5316\u3002\u5ba2\u6237\u4e0e\u54c1\u724c\u4e92\u52a8\u7684\u65b9\u5f0f\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u591a\uff0c\u4e3a\u4e86\u7ba1\u7406\u6240\u6709\u8fd9\u4e9b\u4e92\u52a8\u6570\u636e\uff0c\u60a8\u9700\u8981\u4e00\u5957\u53ef\u4ee5\u4e0d\u65ad\u6269\u5c55\u7684\u5de5\u5177\u3002\u8c01\u80fd\u591f\u5feb\u901f\u5c06\u8fd9\u4e9b\u6570\u636e\u8f6c\u5316\u4e3a\u6d1e\u5bdf\uff0c\u5e76\u6700\u7ec8\u8425\u9020\u5353\u8d8a\u7684\u5ba2\u6237\u4f53\u9a8c\uff0c\u8c01\u5c31\u53ef\u4ee5\u5728\u5e02\u573a\u4e0a\u521b\u9020\u6301\u4e45\u7684\u4f18\u52bf\u3002<\/p>\n\n\n\n
\u5ba2\u6237\u6570\u636e\u5e73\u53f0 (CDP)\u53ef\u5e2e\u52a9\u4f01\u4e1a\u6536\u96c6\u3001\u6807\u51c6\u5316\u3001\u7edf\u4e00\u548c\u6fc0\u6d3b\u5176\u5ba2\u6237\u6570\u636e\uff0c\u66f4\u5168\u9762\u5730\u4e86\u89e3\u5ba2\u6237\uff0c\u5e76\u4f7f\u6574\u4e2a\u7ec4\u7ec7\u80fd\u591f\u505a\u51fa\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\uff0c\u6539\u5584\u5ba2\u6237\u4f53\u9a8c\uff0c\u5e76\u5728\u7ade\u4e89\u4e2d\u4fdd\u6301\u9886\u5148\u5730\u4f4d\u3002<\/strong>\u7136\u800c\uff0c\u5e02\u573a\u4e0a\u6709\u8bb8\u591a CDP\uff0c\u4ea7\u54c1\u4f18\u52a3\u5404\u5f02\uff0c\u5404\u6709\u7279\u70b9\uff0c\u9009\u62e9\u5408\u9002\u7684 CDP \u662f\u4e00\u9879\u5341\u5206\u8270\u5de8\u7684\u4efb\u52a1\u3002<\/p>\n\n\n\n \u4f01\u4e1a\u7acb\u9879\u63d0\u51fa\u9700\u6c42\u65f6\uff0c\u6709\u4e00\u4e2a\u4e13\u4e1a\u672f\u8bed\u53eb\u505aRFP<\/strong>\uff0c\u5c31\u662f\u82f1\u6587\u201crequest for proposal<\/strong>\u201d\u7684\u9996\u5b57\u6bcd\u7f29\u5199\uff0c\u610f\u4e3a\u9700\u6c42\u8bf4\u660e\u4e66<\/strong>\u3002\u6211\u4eec\u5df2\u7ecf\u5e2e\u52a9\u4e86\u6570\u767e\u5bb6\u516c\u53f8\u68b3\u7406\u51fa\u4e86\u53cd\u6620\u4ed6\u4eec\u9700\u6c42\u7684RFP\uff0c\u672c\u6587\u4e2d\uff0c\u6211\u4eec\u5c06\u5e26\u60a8\u4e86\u89e3\u521b\u5efaCDP RFP \u6709\u6548\u6846\u67b6\u548c\u6700\u4f73\u505a\u6cd5\u3002<\/p>\n\n\n\n Step 1 \u786e\u5b9a\u76ee\u6807<\/strong><\/p>\n\n\n\n \u60a8\u9009\u62e9\u7684 CDP \u5c06\u6210\u4e3a\u60a8\u7ec4\u7ec7\u6570\u636e\u57fa\u7840\u67b6\u6784\u7684\u57fa\u7840\u3002 CDP \u63d0\u4f9b\u7684\u53ef\u9760\u6570\u636e\u53ef\u4ee5\u4f5c\u4e3a\u5f53\u524d\u548c\u672a\u6765\u6280\u672f\u6808\u4ee5\u53ca\u60a8\u7684\u6570\u636e\u7b56\u7565\u7684\u6784\u5efa\u6a21\u5757\u3002<\/p>\n\n\n\n \u5728\u7f16\u5199 RFP \u4e4b\u524d\uff0c\u5b9a\u4e49\u516c\u53f8\u7684\u76ee\u6807\u3001\u671f\u671b\u7684\u7ed3\u679c\u4ee5\u53ca\u7ec4\u7ec7\u9700\u8981\u7684 CDP \u7c7b\u578b<\/strong>\u81f3\u5173\u91cd\u8981\u3002\u53ea\u8981\u8fd9\u4e9b\u65b9\u9762\u786e\u5b9a\u4e86\uff0cCDP\u63d0\u4f9b\u5546\u7684\u9009\u62e9\u601d\u8def\u4e5f\u5c31\u57fa\u672c\u786e\u5b9a\u4e86\u3002<\/p>\n\n\n\n a. \u5b9a\u4e49\u516c\u53f8\u4e0a\u7ebfCDP\u7684\u76ee\u6807<\/strong><\/p>\n\n\n\n \u9996\u5148\uff0c\u660e\u786e\u5b9a\u4e49\u5b9e\u65bd CDP \u7684\u603b\u4f53\u76ee\u6807\u3002\u8fd9\u4e9b\u76ee\u6807\u901a\u5e38\u6765\u6e90\u4e8e\u5f71\u54cd\u4e1a\u52a1\u589e\u957f\u7684\u7279\u5b9a\u75db\u70b9\u3002\u7ecf\u8fc7\u8bc4\u4f30\u6570\u767e\u5bb6\u516c\u53f8\u7684CDP\u9700\u6c42\uff0c\u6211\u4eec\u53d1\u73b0\u6700\u5e38\u89c1\u7684\u4e09\u4e2a\u5171\u540c\u76ee\u6807\u662f\uff1a<\/p>\n\n\n\n – \u501f\u52a9\u8425\u9500\u6280\u672f\u83b7\u5f97\u5feb\u901f\u54cd\u5e94\u548c\u521b\u65b0\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n \u8bbe\u5b9a\u8fd9\u4e00\u76ee\u6807\u80cc\u540e\u7684\u75db\u70b9\u4e00\u822c\u662f\uff0c\u60a8\u7528\u6765\u521b\u5efa\u548c\u8861\u91cf\u5ba2\u6237\u4f53\u9a8c\u7684\u5de5\u5177\u5957\u4ef6\u4e0d\u591f\u7075\u6d3b\u6216\u8005\u96be\u4ee5\u5b9e\u73b0\u5927\u89c4\u6a21\u7ba1\u7406\u3002<\/p>\n\n\n\n – \u5e2e\u52a9\u56e2\u961f\u505a\u51fa\u66f4\u597d\u7684\u3001\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56<\/strong><\/p>\n\n\n\n \u8bbe\u5b9a\u8fd9\u4e2a\u76ee\u6807\uff0c\u60a8\u7684\u75db\u70b9\u53ef\u80fd\u662f\u60a8\u7684\u4e1a\u52a1\u56e2\u961f\uff08\u8425\u9500\u4eba\u5458\u3001\u9500\u552e\u4eba\u5458\u548c\u9ad8\u7ba1\uff09\u9700\u8981\u5f88\u957f\u65f6\u95f4\u624d\u80fd\u83b7\u5f97\u4ed6\u4eec\u9700\u8981\u7684\u6570\u636e\u6216\u8005\u6d1e\u5bdf\u3002\u8fd9\u4e9b\u975e\u6280\u672f\u5458\u5de5\u53ef\u80fd\u9700\u8981\u7b49\u5f85\u6570\u5929\u3001\u6570\u5468\u751a\u81f3\u6570\u6708\uff0c\u6765\u8ba9\u6280\u672f\u4eba\u5458\u6216\u4e00\u7ebf\u4eba\u5458\u5b8c\u6210\u6536\u96c6\u6570\u636e\u3002<\/p>\n\n\n\n – \u5206\u6e20\u9053\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c<\/strong><\/p>\n\n\n\n \u6fc0\u53d1\u8fd9\u4e00\u76ee\u6807\u7684\u4e09\u4e2a\u4e3b\u8981\u75db\u70b9\u5f80\u5f80\u662f\uff1a<\/p>\n\n\n\n \u2022 \u57fa\u672c\u6ca1\u6709\u5b9e\u73b0\u4e2a\u6027\u5316\u3002<\/p>\n\n\n\n \u2022 \u65e0\u6cd5\u5728\u5df2\u5b8c\u6210\u7684\u4e2a\u6027\u5316\u89e6\u8fbe\u4e4b\u95f4\u521b\u9020\u65e0\u7f1d\u7684\u5ba2\u6237\u4f53\u9a8c\u3002<\/p>\n\n\n\n \u2022 \u5bf9\u4e8e\u4e00\u4e9b\u52b3\u52a8\u529b\u548c\u6210\u672c\u5bc6\u96c6\u578b\u6e20\u9053\uff0c\u5e0c\u671b\u5236\u5b9a\u4e00\u4e9b\u6570\u636e\u76d1\u6d4b\u7528\u4ee5\u8ba1\u7b97\u6295\u8d44\u56de\u62a5\u7387\u3002<\/p>\n\n\n\n \u8fd9\u4e9b\u76ee\u6807\u770b\u4e0a\u53bb\u5f88\u5bbd\u6cdb\uff0c\u4f46\u5b83\u4eec\u5b9e\u5b9e\u5728\u5728\u6765\u6e90\u4e8e\u8bb8\u591a\u5f71\u54cd\u5e02\u573a\u8fd0\u8425\u4eba\u5458\u65e5\u5e38\u5de5\u4f5c\u7684\u771f\u5b9e\u7684\u75db\u70b9\u3002\u6240\u5236\u5b9a\u7684\u76ee\u6807\u5e94\u8be5\u65e2\u6709\u8f83\u5e7f\u7684\u8986\u76d6\u9762\uff0c\u53c8\u6e90\u81ea\u9700\u8981\u89e3\u51b3\u7684\u660e\u786e\u95ee\u9898\u3002<\/p>\n\n\n\n b. \u5b9a\u4e49\u6240\u671f\u5f85\u7684\u4e1a\u52a1\u6210\u679c<\/strong><\/p>\n\n\n\n \u5bf9\u4e8e\u60a8\u63cf\u8ff0\u7684\u6bcf\u4e2a\u76ee\u6807\uff0c\u786e\u5b9a\u60a8\u5e0c\u671b\u5728\u5b9e\u73b0\u6240\u8ff0\u76ee\u6807\u540e\u770b\u5230\u7684\u5177\u4f53\u4e1a\u52a1\u6210\u679c\u3002\u4ed4\u7ec6\u8003\u8651\u60a8\u7684 CDP \u5e94\u8be5\u6539\u8fdb\u7684\u6210\u529f\u6307\u6807\u3001\u6548\u7387\u548c KPI\u3002\u8ba9\u6211\u4eec\u4ee5\u521a\u521a\u6982\u8ff0\u7684\u5171\u540c\u76ee\u6807\u4e3a\u57fa\u7840\uff0c\u63a2\u7d22\u6bcf\u4e2a\u76ee\u6807\u7684\u5171\u540c\u4e1a\u52a1\u6210\u679c\uff1a<\/p>\n\n\n\n – \u501f\u52a9\u8425\u9500\u6280\u672f\u83b7\u5f97\u5feb\u901f\u54cd\u5e94\u548c\u521b\u65b0\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n \u76f8\u5173\u4e1a\u52a1\u6210\u679c\uff1a<\/p>\n\n\n\n \u2022 \u63d0\u9ad8\u6295\u8d44\u56de\u62a5\u7387\uff0c\u5e76\u52a0\u5feb\u6280\u672f\u6295\u8d44\u7684\u4ef7\u503c\u5b9e\u73b0\u3002<\/p>\n\n\n\n \u2022 \u901a\u8fc7\u6d88\u9664\u7e41\u7410\u7684\u5de5\u4f5c\u6765\u63d0\u9ad8\u5de5\u7a0b\u56e2\u961f\u7684\u751f\u4ea7\u529b\u3002<\/p>\n\n\n\n \u2022 \u901a\u8fc7\u907f\u514d\u8f6c\u6362\u6210\u672c\u548c\u4f9b\u5e94\u5546\u9501\u5b9a\u6765\u8282\u7701\u8d44\u91d1\u3002<\/p>\n\n\n\n \u2022 \u964d\u4f4e\u9690\u79c1\u548c\u5b89\u5168\u98ce\u9669\u3002<\/p>\n\n\n\n \u2022 \u901a\u8fc7\u4ece\u4e00\u4e2a\u5e73\u53f0\u81ea\u52a8\u6536\u96c6\u3001\u6e05\u7406\u3001\u7ba1\u7406\u548c\u6fc0\u6d3b\u6240\u6709\u6570\u636e\u548c\u7528\u6237\u4e8b\u4ef6\u6765\u63d0\u9ad8\u6548\u7387\u3002<\/p>\n\n\n\n – \u5e2e\u52a9\u56e2\u961f\u505a\u51fa\u66f4\u597d\u7684\u3001\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56<\/strong><\/p>\n\n\n\n \u76f8\u5173\u4e1a\u52a1\u6210\u679c\uff1a<\/p>\n\n\n\n \u2022 \u63d0\u9ad8\u8de8\u56e2\u961f\u7684\u751f\u4ea7\u529b\u3001\u6548\u7387\u548c\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56\u3002<\/p>\n\n\n\n \u2022 \u63d0\u9ad8\u6574\u4e2a\u516c\u53f8\u7684\u5ba2\u6237\u6570\u636e\u53ef\u8bbf\u95ee\u6027\u3002<\/p>\n\n\n\n – \u5206\u6e20\u9053\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c<\/strong><\/p>\n\n\n\n \u76f8\u5173\u4e1a\u52a1\u6210\u679c\uff1a<\/p>\n\n\n\n \u2022 \u6539\u8fdb\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u7684\u6307\u6807\uff0c\u5305\u62ec\u5173\u952e\u6536\u5165\u3001\u5ba2\u6237\u83b7\u53d6\u548c\u4fdd\u7559\u76ee\u6807\u3002<\/p>\n\n\n\n \u2022 \u6539\u8fdb\u8425\u9500\u548c\u5e7f\u544a KPI\uff0c\u4f8b\u5982\u5ba2\u6237\u83b7\u53d6\u6210\u672c (CAC)\u3001\u5e7f\u544a\u652f\u51fa\u56de\u62a5\u7387 (ROAS) \u7b49\u3002<\/p>\n\n\n\n \u2022 \u63d0\u9ad8\u5ba2\u6237\u53c2\u4e0e\u5ea6\uff08customer engagement\uff09\u6307\u6807\uff0c\u4f8b\u5982\u5168\u751f\u547d\u5468\u671f\u4ef7\u503c (LTV)\u3001\u5ba2\u6237\u6ee1\u610f\u5ea6 (CSAT)\u3001\u51c0\u63a8\u8350\u503c (NPS) \u548c\u5b9e\u65f6\u4e92\u52a8\u60c5\u51b5\u3002<\/p>\n\n\n\n c. \u786e\u5b9a\u53ef\u5e2e\u52a9\u60a8\u5b9e\u73b0\u76ee\u6807\u7684 CDP \u7c7b\u578b<\/strong><\/p>\n\n\n\n \u4e0b\u4e00\u6b65\uff0c\u5c31\u662f\u786e\u5b9a\uff0c\u4e3a\u4e86\u5b9e\u73b0\u4f01\u4e1a\u6838\u5fc3\u76ee\u6807\uff0c\u8be5\u9009\u54ea\u79cd\u7c7b\u578b\u7684 CDP\u5462\uff1f\u5bf9\u4e0d\u540c\u7c7b\u578b\u7684 CDP \u8fdb\u884c\u8bc4\u4f30\uff0c\u5bf9\u4e8e\u786e\u4fdd\u6240\u6709\u5185\u90e8\u56e2\u961f\u90fd\u80fd\u83b7\u5f97\u6240\u9700\u7684\u53ef\u4fe1\u6570\u636e\u6765\u8bf4\uff0c\u81f3\u5173\u91cd\u8981\u3002\u5e02\u573a\u4e0a\u6709\u8bb8\u591a\u4e0d\u540c\u7c7b\u578b\u7684CDP\uff0c\u6211\u4eec\u5206\u6790\u5927\u6982\u5206\u5c5e\u56db\u7c7b\uff1a<\/p>\n\n\n\n – \u6570\u636e\u5bfc\u5411\u7684 CDP\uff1a<\/strong>\u4e13\u6ce8\u4e8e\u786e\u4fdd\u4f01\u4e1a\u7684\u6bcf\u4e2a\u56e2\u961f\uff08\u8425\u9500\u3001\u4ea7\u54c1\u3001\u5206\u6790\u7b49\u804c\u80fd\uff09\u90fd\u53ef\u4ee5\u4f9d\u9760\u5ba2\u6237\u6570\u636e\u6765\u5b9e\u73b0\u589e\u957f\u76ee\u6807\u3002\u4ed6\u4eec\u975e\u5e38\u91cd\u89c6\u4ece\u6570\u767e\u4e2a\u6765\u6e90\u6536\u96c6\u548c\u7ba1\u7406\u6570\u636e\u3002\u51ed\u501f\u9ad8\u4fdd\u771f\u9ad8\u7cbe\u7ec6\u7ea7\u522b\u7684\u6570\u636e\u8d28\u91cf\uff0c\u4ed6\u4eec\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u6574\u4e2a\u7ec4\u7ec7\u548c\u6240\u6709\u5de5\u5177\u4e2d\u6fc0\u6d3b\u6570\u636e\uff0c\u4ee5\u89e3\u51b3\u590d\u6742\u7684\u6311\u6218\uff0c\u4f8b\u5982\u5168\u6e20\u9053\u4e2a\u6027\u5316\u548c\u591a\u70b9\u89e6\u63a7\u5f52\u56e0\u7b49\u7b49\u3002<\/p>\n\n\n\n – \u8425\u9500campaign\u5bfc\u5411 CDP\uff1a<\/strong>\u4ec5\u5c06\u5ba2\u6237\u6570\u636e\u7528\u4e8e\u8425\u9500\u6d3b\u52a8\u3002\u5b83\u4eec\u901a\u5e38\u4e13\u95e8\u56f4\u7ed5\u8425\u9500\u4eba\u5458\u7684\u9700\u6c42\u8bbe\u8ba1\uff0c\u89e3\u51b3\u4e00\u4e9b\u7279\u5b9a\u8425\u9500\u5e94\u7528\u573a\u666f\u95ee\u9898\u3002campaign\u5bfc\u5411\u578b CDP \u901a\u5e38\u4e0d\u662f\u4f01\u4e1a\u7684\u57fa\u7840\u8bbe\u65bd\uff0c\u4e0d\u662f\u4e3a\u6574\u4e2a\u7ec4\u7ec7\u6536\u96c6\u548c\u7ba1\u7406\u6570\u636e\u7684\u3002<\/p>\n\n\n\n – \u7279\u5b9a\u5e94\u7528\u573a\u666f CDP\uff1a\u4e13\u6ce8\u4e8e\u7279\u5b9a\u5e94\u7528\u573a\u666f\u7684\u6570\u636e\u6536\u96c6\u548c\u7ba1\u7406\u3002<\/strong>\u8bb8\u591a\u5206\u6790\u5957\u4ef6\u548c\u5ba2\u6237\u5173\u7cfb\u7ba1\u7406 (CRM) \u5e73\u53f0\u63d0\u4f9b\u7c7b\u4f3c CDP \u7684\u529f\u80fd\uff0c\u53ef\u5e2e\u52a9\u516c\u53f8\u66f4\u597d\u5730\u5229\u7528\u5176\u5e73\u53f0\u3002\u4f46\u662f\uff0c\u4e0e\u524d\u4e24\u7c7b CDP \u76f8\u6bd4\uff0c\u8fd9\u4e9b CRM \u548c\u5206\u6790\u5de5\u5177\u7684\u8303\u56f4\u548c\u529f\u80fd\u5f80\u5f80\u6709\u9650\u3002<\/p>\n\n\n\n – \u7279\u6b8a CDP\uff1a<\/strong> \u4e13\u6ce8\u4e8e\u89e3\u51b3\u7279\u6b8a\u884c\u4e1a\u6216\u4e0d\u5e38\u89c1\u5e94\u7528\u573a\u666f\u7684\u95ee\u9898\u3002<\/p>\n\n\n\n Step 2 \u5b9a\u4e49\u5e94\u7528\u573a\u666f\u548c\u6280\u672f\u8981\u6c42<\/strong><\/p>\n\n\n\n CDP \u53ef\u4ee5\u89e3\u51b3\u8bb8\u591a\u56e2\u961f\u9047\u5230\u7684\u8bb8\u591a\u6311\u6218\u3002\u9009\u62e9\u5408\u9002\u7684\u4f9b\u5e94\u5546\u7684\u91cd\u8981\u4e00\u6b65\uff0c\u5c31\u662f\u8981\u5f81\u6c42\u8fd9\u4e9b\u56e2\u961f\u5173\u4e8eCDP\u7684\u4f7f\u7528\u573a\u666f\u548c\u6280\u672f\u8981\u6c42\u7684\u610f\u89c1\u3002<\/p>\n\n\n\n \u5c06\u8de8\u804c\u80fd\u7684\u5e94\u7528\u573a\u666f\u548c\u9700\u6c42\u6e05\u6670\u5730\u8868\u8fbe\u51fa\u6765\uff0c\u53ef\u4ee5\u7f29\u5c0f\u60a8\u7684 CDP \u9009\u62e9\u8303\u56f4\u3002\u90a3\u4e48\u5982\u4f55\u68b3\u7406\u8de8\u56e2\u961f\u7684\u5e94\u7528\u573a\u666f\u548c\u9700\u6c42\u5462\uff1f<\/p>\n\n\n\n a. \u7ec4\u5efa\u8de8\u804c\u80fd\u7684\u9700\u6c42\u6574\u5408\u56e2\u961f\uff0c\u5e76\u6307\u5b9a\u9879\u76ee\u8d1f\u8d23\u4eba<\/strong><\/p>\n\n\n\n CDP \u662f\u4e00\u79cd\u8de8\u90e8\u95e8\u7684\u5de5\u5177\uff0c\u56e0\u6b64\u9009\u62e9\u5173\u952e\u5229\u76ca\u76f8\u5173\u8005\u7ec4\u6210\u7684\u591a\u5143\u5316\u56e2\u961f\u5c06\u6709\u52a9\u4e8e\u786e\u4fdd CDP \u5b9e\u65bd\u7684\u957f\u671f\u6210\u529f\u3002\u9664\u4e86\u8fd9\u4e2a\u56e2\u961f\uff0c\u60a8\u8fd8\u9700\u8981\u786e\u5b9a\u8c01\u662f\u9879\u76ee\u7684\u8d1f\u8d23\u4eba\uff08\u5f88\u6709\u53ef\u80fd\u5c31\u662f\u4f60\u54e6\uff09\uff01<\/p>\n\n\n\n \u6700\u7406\u60f3\u7684\u9700\u6c42\u6574\u5408\u56e2\u961f\u5305\u62ec\u9879\u76ee\u8d1f\u8d23\u4eba\uff0c\u5e02\u573a\u8425\u9500\u4ee3\u8868\u3001\u6570\u5b57\/\u5ba2\u6237\u4f53\u9a8c\u56e2\u961f\u4ee3\u8868\u3001\u6570\u636e\/\u6280\u672f\u67b6\u6784\u56e2\u961f\u4ee3\u8868\u4ee5\u53ca\u5176\u4ed6\u6280\u672f\u5229\u76ca\u76f8\u5173\u65b9\u3002<\/p>\n\n\n\n \u8fd9\u4e9b\u56e2\u961f\u6210\u5458\u5bf9\u4e8e\u786e\u5b9a\u5b8c\u6574\u7684\u5e94\u7528\u573a\u666f\u548c\u6280\u672f\u8981\u6c42\uff0c\u751a\u81f3\u5bf9\u4e8eCDP\u7684\u6210\u529f\u843d\u5730\u5b9e\u65bd\u81f3\u5173\u91cd\u8981\u3002\u5982\u679c\u4e0d\u5bfb\u6c42\u4ed6\u4eec\u7684\u5e2e\u52a9\uff0c\u60a8\u53ef\u80fd\u4f1a\u9519\u5931\u5173\u952e\u7684\u8bc4\u4f30\u6807\u51c6\u3001\u6280\u672f\u8003\u8651\u56e0\u7d20\u548c\u4f01\u4e1a\u7ea7\u522b\u7684\u5e94\u7528\u573a\u666f\u3002<\/p>\n\n\n\n \u6839\u636e\u8be5\u56e2\u961f\u786e\u5b9a\u7684\u4f18\u5148\u9700\u6c42\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5c06\u6765\u81ea\u4ee5\u4e0b\u5229\u76ca\u76f8\u5173\u65b9\u7684\u53cd\u9988\u8003\u8651\u5728\u5185\uff1a<\/p>\n\n\n\n \u2022 \u4ea7\u54c1\u90e8<\/p>\n\n\n\n \u2022 \u5de5\u7a0b\u90e8<\/p>\n\n\n\n \u2022 \u6570\u636e\u5206\u6790\u90e8\u95e8<\/p>\n\n\n\n \u2022 \u5ba2\u6237\u6210\u529f\u90e8\u95e8<\/p>\n\n\n\n \u2022 \u4fe1\u606f\u5b89\u5168\u90e8<\/p>\n\n\n\n \u2022 \u5408\u89c4\u90e8<\/p>\n\n\n\n \u2022 \u5176\u4ed6\u9762\u5411\u5ba2\u6237\u7684\u56e2\u961f<\/p>\n\n\n\n \u5728\u60a8\u7ec4\u5efa\u4e86 RFP \u56e2\u961f\u4e4b\u540e\uff0c\u662f\u65f6\u5019\u5f00\u59cb\u5408\u4f5c\u6765\u5b9a\u4e49\u60a8\u7684\u4e0d\u53ef\u534f\u5546\u7684\u5e94\u7528\u573a\u666f\u548c\u6280\u672f\u8981\u6c42\u4e86\u3002<\/p>\n\n\n\n b. \u5b9a\u4e49\u5e94\u7528\u573a\u666f<\/strong><\/p>\n\n\n\n \u5f81\u6c42\u597d\u4e0a\u6587\u63d0\u5230\u7684\u6bcf\u4e2a\u5229\u76ca\u76f8\u5173\u8005\u7684\u9700\u6c42\u4e4b\u540e\uff0c\u9700\u8981\u4e3a\u8fd9\u4e9b\u6240\u6709\u5e94\u7528\u573a\u666f\u505a\u51fa\u4f18\u5148\u7ea7\u6392\u5e8f\u3002\u4e0b\u9762\uff0c\u6211\u4eec\u6765\u5217\u51fa\u4e00\u4e9b\u670d\u52a1\u8fc7\u7684\u6240\u6709\u5ba2\u6237\u4e2d\u6700\u5e38\u89c1\u7684\u901f\u8d62\u573a\u666f<\/strong>\uff0c\u4f9b\u60a8\u53c2\u8003\uff1a<\/p>\n\n\n\n \u501f\u52a9\u8425\u9500\u6280\u672f\u83b7\u5f97\u5feb\u901f\u54cd\u5e94\u548c\u521b\u65b0\u7684\u80fd\u529b<\/strong><\/p>\n\n\n\n \u901f\u8d62\u573a\u666f\u793a\u4f8b\uff1a<\/p>\n\n\n\n \u2022 \u52a0\u5feb\u6280\u672f\u6808\u9002\u914d\uff0c\u4ee5\u53ca\u6295\u8d44\u56de\u62a5\u901f\u5ea6\uff1b<\/p>\n\n\n\n \u2022 \u81ea\u52a8\u5316\u8bbe\u7f6e\u60a8\u7684\u6280\u672f\u6808\u548c\u65b0\u5de5\u5177\uff1b<\/p>\n\n\n\n \u2022 \u51cf\u5c11\u6570\u636e\u96c6\u6210\u3001\u6570\u636e\u63d0\u53d6\uff08ETL\uff09\u4e0e\u6570\u636e\u51c6\u5907\u7684\u5de5\u4f5c\u91cf\uff1b<\/p>\n\n\n\n \u2022 \u4ece\u4e00\u4e2a\u5e73\u53f0\u6536\u96c6\u3001\u6e05\u6d17\u3001\u7ba1\u7406\u548c\u6fc0\u6d3b\u7528\u6237\u6570\u636e\uff1b<\/p>\n\n\n\n \u2022 \u4f7f\u7528\u53ef\u4fe1\u4e14\u4e00\u81f4\u7684\u6570\u636e\u652f\u6301\u60a8\u7684\u6280\u672f\u6808\uff1b<\/p>\n\n\n\n \u2022 \u63d0\u5347\u300c\u8d4b\u80fd\u589e\u957f\u9879\u76ee\u300d\u7684\u901f\u5ea6\u548c\u6548\u7387\uff1b<\/p>\n\n\n\n \u2022 \u4ee5\u66f4\u52a0\u9ad8\u9891\u3001\u9ad8\u6548\u7684\u65b9\u5f0f\u8de8\u56e2\u961f\u8fdb\u884c\u8bd5\u9a8c\u3002<\/p>\n\n\n\n \u5e2e\u52a9\u56e2\u961f\u505a\u51fa\u66f4\u597d\u7684\u3001\u6570\u636e\u9a71\u52a8\u7684\u51b3\u7b56<\/strong><\/p>\n\n\n\n \u901f\u8d62\u573a\u666f\u793a\u4f8b\uff1a<\/p>\n\n\n\n \u2022 \u5c06\u6570\u636e\u7684\u6536\u96c6\u5b9e\u73b0\u81ea\u52a8\u5316<\/strong>\u4e0e\u6807\u51c6\u5316<\/strong>\u3002<\/p>\n\n\n\n \u2022 \u4e3a\u56e2\u961f\u6253\u9020\u7edf\u4e00\u5171\u4eab\u7684\u6570\u636e\u8bcd\u5178\u3002<\/p>\n\n\n\n \u2022 \u5e2e\u52a9\u56e2\u961f\u6df1\u5165\u68b3\u7406\u5b8c\u6574\u7684\u5ba2\u6237\u65c5\u7a0b\u3002<\/p>\n\n\n\n \u2022 \u5b9e\u73b0\u9ad8\u7ea7\u5206\u6790\u548c\u53ef\u4fe1\u7684\u6570\u636e\u62a5\u544a\u3002<\/p>\n\n\n\n \u2022 \u4f7f\u7528\u9ad8\u7ea7\u7684\u4ea7\u54c1\u5206\u6790\u4e0e\u5f52\u56e0\u5206\u6790\uff0c\u4ee5\u4e86\u89e3\u65b0\u4e0a\u7ebf\u7684\u529f\u80fd\u6216\u65b0\u4ea7\u54c1\u5bf9\u5ba2\u6237\u884c\u4e3a\u3001\u8f6c\u5316\u7387\u548c\u7559\u5b58\u7387\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n \u2022 \u5206\u6790\u548c\u4f18\u5316\u8425\u9500\u8f6c\u5316\u6f0f\u6597\u3002<\/p>\n\n\n\n \u2022 \u8bc6\u522b\u5b9a\u4f4d\u652f\u6301\u9700\u6c42\uff0c\u4e3a\u652f\u6301\u9700\u6c42\u6392\u5e8f\u4f18\u5148\u7ea7\uff0c\u5e76\u4f18\u5316\u652f\u6301\u9700\u6c42\u5b8c\u6210\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n \u2022 \u8861\u91cf\u4ea7\u54c1\/\u5e02\u573a\u5951\u5408\u5ea6\uff08PMF<\/a>\uff09\u3002<\/p>\n\n\n\n \u2022 \u6253\u7834\u9500\u552e\u548c\u5ba2\u6237\u652f\u6301\u56e2\u961f\u4e4b\u95f4\u7684\u6570\u636e\u5b64\u5c9b\u3002<\/p>\n\n\n\n \u5206\u6e20\u9053\u4e2a\u6027\u5316\u5ba2\u6237\u4f53\u9a8c<\/strong><\/p>\n\n\n\n \u901f\u8d62\u573a\u666f\u793a\u4f8b\uff1a<\/p>\n\n\n\n \u2022 \u901a\u8fc7\u7edf\u4e00\u8de8\u6240\u6709\u5e73\u53f0\u3001\u5e94\u7528\u7a0b\u5e8f\u3001\u7b2c\u4e09\u65b9\u5de5\u5177\u548c\u6e20\u9053\u7684\u5ba2\u6237\u63a5\u89e6\u70b9\uff0c\u521b\u5efa\u5355\u4e00\u7684\u5ba2\u6237\u89c6\u56fe\u3002<\/p>\n\n\n\n \u2022 \u8bc6\u522b\u533f\u540d\u548c\u8ffd\u8e2a\u7528\u6237\u3002<\/p>\n\n\n\n \u2022 \u5728\u5408\u9002\u7684\u65f6\u95f4\u7784\u51c6\u6b63\u786e\u7684\u7528\u6237\u63a8\u9001\u6b63\u786e\u7684\u4fe1\u606f\u3002<\/p>\n\n\n\n \u2022 \u8865\u5145\u4e30\u5bcc\u7528\u6237\u753b\u50cf\u3002<\/p>\n\n\n\n \u2022 \u8de8\u5de5\u5177\u8f7b\u677e\u521b\u5efa\u548c\u6fc0\u6d3b\u53d7\u4f17\u3002<\/p>\n\n\n\n \u2022 \u4e2a\u6027\u5316\u5b9a\u5236\u8de8\u6240\u6709\u5e73\u53f0\u7684\u5168\u751f\u547d\u5468\u671f\u5ba2\u6237\u4f53\u9a8c\u3002 \u8fd9\u90e8\u5206\u573a\u666f\u53ef\u80fd\u5305\u62ec\u4ee5\u4e0b\u51e0\u4e2a\u7ec6\u5206\u573a\u666f\uff1a<\/p>\n\n\n\n – \u4e2a\u6027\u5316\u8425\u9500\u5185\u5bb9\u4fe1\u606f\u3002<\/p>\n\n\n\n – \u4e2a\u6027\u5316\u751f\u547d\u5468\u671f\u6d3b\u52a8\uff08Campaign\uff09\u3002<\/p>\n\n\n\n – \u4f18\u5316\u8425\u9500\u548c\u5e7f\u544a\u652f\u51fa\u3002<\/p>\n\n\n\n – \u4e2a\u6027\u5316\u5ba2\u6237\u670d\u52a1\u4f53\u9a8c\u3002<\/p>\n\n\n\n – \u4e2a\u6027\u5316\u4ea7\u54c1\u4f53\u9a8c\u4ee5\u63a8\u52a8\u66f4\u597d\u7684\u7528\u6237\u53c2\u4e0e\u548c\u4ea7\u54c1\u4ea4\u53c9\u9500\u552e\u3002<\/p>\n\n\n\n c. \u5b9a\u4e49\u6280\u672f\u8981\u6c42<\/strong><\/p>\n\n\n\n \u6280\u672f\u8981\u6c42\u8fd9\u65b9\u9762\u7684\u9700\u6c42\u5185\u5bb9\uff0c\u6307\u7684\u662f\u60a8\u5e0c\u671b CDP \u6267\u884c\u4ee5\u5b9e\u73b0\u60a8\u7684\u76ee\u6807\u7684\u5177\u4f53\u529f\u80fd\u3002\u60a8\u9700\u8981\u68b3\u7406\u5b9a\u4e49\u597d\u8fd9\u4e9b\u8981\u6c42\uff0c\u5e76\u505a\u51fa\u4f18\u5148\u7ea7\u6392\u5e8f\u3002<\/p>\n\n\n\n \u6280\u672f\u8981\u6c42\u4e00\u822c\u6765\u8bb2\u53ef\u80fd\u4f1a\u6d89\u53ca\u4e0b\u52179\u4e2a\u65b9\u9762\uff0c\u6211\u4eec\u4e5f\u5217\u51fa\u4e86\u6bcf\u4e2a\u65b9\u9762\u60a8\u9700\u8981\u8003\u8651\u5230\u7684\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u6570\u636e\u91c7\u96c6<\/strong>\u200b\uff0c\u6307\u5e73\u53f0\u8de8\u6e20\u9053\u3001\u8de8\u5e73\u53f0\u3001\u8de8\u7b2c\u4e09\u65b9\u5de5\u5177\u91c7\u96c6\u7528\u6237\u884c\u4e3a\u6570\u636e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n \u6570\u636e\u6536\u96c6\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 CDP \u9700\u8981\u4ece\u60a8\u7684\u54ea\u4e9b\u5e94\u7528\u7a0b\u5e8f\u3001\u7f51\u7ad9\u3001\u5e73\u53f0\u3001\u5de5\u5177\u3001\u540e\u7aef\u8d44\u6e90\u6216\u670d\u52a1\u4e2d\uff08\u7ebf\u4e0a\u548c\u7ebf\u4e0b\uff09\u6536\u96c6\u6570\u636e\uff1f<\/p>\n\n\n\n \u2022 CDP \u5982\u4f55\u9632\u6b62\u6570\u636e\u4e22\u5931\uff1f<\/p>\n\n\n\n \u2022 CDP \u5982\u4f55\u786e\u4fdd\u6570\u636e\u53ef\u9760\u6027\uff1f<\/p>\n\n\n\n \u2022 \u901a\u8fc7\u8f6f\u4ef6\u5f00\u53d1\u5de5\u5177\u5305 (SDK) \u6536\u96c6\u6570\u636e\u7684\u6d41\u7a0b\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n \u6570\u636e\u6fc0\u6d3b<\/strong>\u662f CDP \u5411\u60a8\u7684\u56e2\u961f\u4f7f\u7528\u7684\u6240\u6709\u5de5\u5177\u548c\u7cfb\u7edf\u63d0\u4f9b\u6570\u636e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n \u6570\u636e\u6fc0\u6d3b\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 CDP\u652f\u6301\u54ea\u4e9b\u7b2c\u4e09\u65b9\u5de5\u5177\u76ee\u6807\u7528\u4e8e\u6570\u636e\u8f93\u51fa\uff1f<\/p>\n\n\n\n \u2022 \u54ea\u4e9b\u96c6\u6210\u652f\u6301\u53cc\u5411\u6570\u636e\u6d41\u52a8\uff1f<\/p>\n\n\n\n \u2022 CDP\u662f\u5426\u6709\u80fd\u529b\u5728\u6fc0\u6d3b\u65b0\u5de5\u5177\u65f6\u91cd\u653e\u6570\u636e\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u7684\u6570\u636e\u4ed3\u5e93\u548c\u6570\u636e\u6e56\u4e0e CDP \u96c6\u6210\u7684\u96be\u6613\u7a0b\u5ea6\u5982\u4f55\uff1f<\/p>\n\n\n\n \u2022 CDP\u662f\u5426\u53ef\u4ee5\u901a\u8fc7\u9644\u52a0\u7ec4\u4ef6\u548c\u9644\u52a0\u529f\u80fd\u8fdb\u884c\u6269\u5c55\uff1f<\/p>\n\n\n\n \u4e2a\u6027\u5316\u548c\u8eab\u4efd\u89e3<\/strong>\u6790\u662f\u8be5\u5e73\u53f0\u652f\u6301\u548c\u4e30\u5bcc\u7edf\u4e00\u7528\u6237\u914d\u7f6e\u6587\u4ef6\u7684\u80fd\u529b\uff0c\u4ee5\u4fbf\u4ee5\u540e\u7528\u4e8e\u4e3a\u6bcf\u4e2a\u5ba2\u6237\u5b9a\u5236\u5316\u89e6\u8fbe\u3002<\/p>\n\n\n\n \u4e2a\u6027\u5316\u548c\u8eab\u4efd\u89e3\u6790\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 \u662f\u5426\u6613\u4e8e\u5c06\u53d7\u4f17\u5212\u5206\u7ec6\u5206\u7fa4\u4f53\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u6709\u80fd\u529b\u901a\u8fc7API \u6784\u5efa\u548c\u8054\u5408\u5b9e\u65f6\u8bbf\u95ee\u53d7\u4f17\u548c\u7528\u6237\u8d44\u6599\uff1f<\/p>\n\n\n\n \u2022 CDP \u662f\u5426\u652f\u6301\u60a8\u81ea\u5b9a\u4e49\u8eab\u4efd\u7ba1\u7406\u89c4\u5219\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u80fd\u591f\u4f7f\u7528\u6765\u81ea\u4efb\u4f55\u6570\u636e\u6e90\u7684\u6570\u636e\u6765\u4e30\u5bcc\u7528\u6237\u753b\u50cf\uff1f<\/p>\n\n\n\n \u6570\u636e\u7ba1\u7406<\/strong>\u5305\u62ec\u6570\u636e\u7eaf\u51c0\u5ea6\u3001\u6570\u636e\u6807\u51c6\u5316\u548cSchema\u7ea6\u675f\u7b49\u65b9\u9762\u3002\u8fd9\u662f\u5e73\u53f0\u9a8c\u8bc1\u3001\u6e05\u6d17\u548c\u6807\u51c6\u5316\u6570\u636e\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n \u6570\u636e\u7ba1\u7406\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 \u60a8\u80fd\u5426\u5728 CDP \u4e2d\u6784\u5efa\u548c\u7ef4\u62a4\u6570\u636e\u5b57\u5178\uff1f<\/p>\n\n\n\n \u2022 \u81ea\u52a8\u6267\u884c\u6570\u636e\u6807\u51c6\u6709\u54ea\u4e9b\u9009\u62e9\uff1f<\/p>\n\n\n\n \u2022 CDP \u662f\u5426\u6709\u7248\u672c\u63a7\u5236\uff1f<\/p>\n\n\n\n \u2022 CDP \u662f\u5426\u6709\u5de5\u5177\u5305\u6765\u8bc6\u522b\u548c\u4fee\u590d\u4e0d\u826f\u6570\u636e\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u9700\u8981\u4e3a\u81ea\u5b9a\u4e49\u6d41\u7a0b\u6216\u7f16\u7801\u5de5\u5177\u5bfc\u51fa\u8ddf\u8e2a\u8ba1\u5212\uff1f<\/p>\n\n\n\n \u9690\u79c1\u3001\u5b89\u5168\u548c\u5408\u89c4<\/strong>\u662f\u89e3\u51b3\u5e73\u53f0\u96c6\u4e2d\u76d1\u7ba1\u5408\u89c4\u548c\u9690\u79c1\u89c4\u5219\u80fd\u529b\u7684\u7c7b\u522b\u3002<\/p>\n\n\n\n \u9690\u79c1\u3001\u5b89\u5168\u548c\u5408\u89c4\u6027\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u9700\u8981CDP \u81ea\u52a8\u68c0\u6d4b\u548c\u5206\u7c7bPII\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u9700\u8981\u80fd\u591f\u63a7\u5236\u5bf9\u7279\u5b9a\u5de5\u5177\u7684 PII \u8bbf\u95ee\uff1f<\/p>\n\n\n\n \u2022 CPD \u662f\u5426\u5c0a\u91cd\u6700\u7ec8\u7528\u6237\u7684\u504f\u597d\uff0c\u800c\u4e0d\u7ba1\u7528\u6237\u4f4d\u4e8e\u4f55\u5904\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u53ef\u4ee5\u8bbe\u7f6e\u548c\u63a7\u5236\u7528\u6237\u6743\u9650\u5417\uff1f<\/p>\n\n\n\n \u5e73\u53f0\u8bbe\u8ba1<\/strong>\u662f\u5305\u62ec\u5e73\u53f0\u7684\u53ef\u6269\u5c55\u6027\u3001\u6b63\u5e38\u8fd0\u884c\u65f6\u95f4\u3001\u6613\u7528\u6027\u548c\u5176\u4ed6\u4e0e\u5e73\u53f0\u76f8\u5173\u7684\u529f\u80fd\u7684\u7c7b\u522b<\/p>\n\n\n\n \u8bbe\u8ba1\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u9700\u8981\u80fd\u591f\u901a\u8fc7 API \u548c\u547d\u4ee4\u4ee3\u7801\u914d\u7f6e\u548c\u7ba1\u7406 CDP\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u9700\u8981\u76f4\u89c2\u7684\u754c\u9762\u548c\u6613\u4e8e\u4f7f\u7528\u7684\u5de5\u5177\uff1f<\/p>\n\n\n\n \u2022 CDP \u662f\u5426\u6709\u7ecf\u8fc7\u5b9e\u6218\u68c0\u9a8c\u7684\u6570\u636e\u6a21\u578b\uff1f<\/p>\n\n\n\n \u2022 CDP \u5904\u7406\u6d41\u91cf\u9ad8\u5cf0\u7684\u80fd\u529b\u5982\u4f55\uff1f<\/p>\n\n\n\n \u2022 \u8c03\u8bd5\u8fc7\u7a0b\u662f\u600e\u6837\u7684\uff1f<\/p>\n\n\n\n \u96c6\u6210<\/strong>\u5305\u62ec\u5e73\u53f0\u5185\u7684\u9884\u6784\u5efa\u96c6\u6210\uff0c\u4ee5\u53ca\u4f7f\u7528\u6237\u80fd\u591f\u6784\u5efa\u6216\u81ea\u5b9a\u4e49\u96c6\u6210\u7684\u5de5\u5177\uff0c\u5982 API\u3001SDK \u548c\u5e93\u3002<\/p>\n\n\n\n \u96c6\u6210\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 CDP \u6709\u54ea\u4e9b\u73b0\u6210\u53ef\u7528\u7684\u96c6\u6210\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u662f\u5426\u9700\u8981\u5728\u6807\u51c6\u96c6\u6210\u4e4b\u5916\u6269\u5c55\u5e73\u53f0\u7684\u80fd\u529b\uff1f<\/p>\n\n\n\n \u2022 \u60a8\u7684\u6240\u6709\u5408\u4f5c\u4f19\u4f34\u662f\u5426\u90fd\u53ef\u4ee5\u8f7b\u677e\u5730\u4e0e\u8be5\u5e73\u53f0\u96c6\u6210\uff1f<\/p>\n\n\n\n \u2022 \u54ea\u4e9b\u5de5\u5177\u548c\u5185\u90e8\u7cfb\u7edf\u9700\u8981\u8fde\u63a5\u5230\u60a8\u7684 CDP\uff1f<\/p>\n\n\n\n \u670d\u52a1<\/strong>\u662f\u53ef\u7528\u4e8e\u5e2e\u52a9\u5ba2\u6237\u957f\u671f\u5b9e\u65bd\u3001\u7ba1\u7406\u6216\u4f7f\u7528\u5e73\u53f0\u7684\u5185\u90e8\u6216\u7b2c\u4e09\u65b9\u4e13\u4e1a\u670d\u52a1\u7f51\u7edc\u3002<\/p>\n\n\n\n \u670d\u52a1\u6ce8\u610f\u4e8b\u9879\uff1a<\/p>\n\n\n\n \u2022 \u5b9e\u65bd\u8be5\u5e73\u53f0\u9700\u8981\u54ea\u4e9b\u8d44\u6e90\uff1f<\/p>\n\n\n\n \u2022 \u957f\u671f\u7ba1\u7406CDP \u9700\u8981\u54ea\u4e9b\u8d44\u6e90\uff1f<\/p>\n\n\n\n \u2022 \u662f\u5426\u53ef\u4ee5\u4f7f\u7528\u670d\u52a1\u9009\u9879\u6765\u52a0\u5feb\u4ef7\u503c\u5b9e\u73b0\u548c\/\u6216\u5e73\u53f0\u6210\u529f\uff1f<\/p>\n\n\n\n \u521b\u65b0\u529b<\/strong>\u662f\u4ea7\u54c1\u53d1\u5e03\u548c\u601d\u60f3\u9886\u5bfc\u7684\u6b65\u4f10\u3002\u6b64\u7c7b\u522b\u8fd8\u5305\u62ec CDP \u4f9b\u5e94\u5546\u5e2e\u52a9\u60a8\u91c7\u7528\u65b0\u6570\u636e\u7b56\u7565\u5e76\u8ddf\u4e0a\u53d8\u5316\u6b65\u4f10\u7684\u80fd\u529b\u3002<\/p>\n\n\n\n \u521b\u65b0\u8003\u8651\uff1a<\/p>\n\n\n\n \u2022 CDP \u7684\u4ea7\u54c1\u8def\u7ebf\u56fe\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n \u2022 CDP \u4f9b\u5e94\u5546\u5982\u4f55\u4e0e\u884c\u4e1a\u8d8b\u52bf\u4fdd\u6301\u4e00\u81f4\uff1f<\/p>\n\n\n\n \u6839\u636e\u6211\u4eec\u603b\u7ed3\u51fa\u7684RFP\u68b3\u7406\u601d\u8def\uff0c\u9700\u6c42\u4e3b\u8981\u5206\u4e3a\u4e0a\u8ff0\u8fd9\u4e5d\u7c7b\u3002\u60a8\u7684\u7c7b\u522b\u53ef\u80fd\u7565\u6709\u4e0d\u540c\uff0c\u4f46\u65e0\u8bba\u60a8\u4f7f\u7528\u54ea\u79cd\u7c7b\u522b\uff0c\u60a8\u7684 RFP \u56e2\u961f\u90fd\u5e94\u8003\u8651\u597d\u60a8\u7684\u8981\u6c42\uff0c\u5e76\u5217\u51fa\u76f8\u5173\u95ee\u9898\u3002 \u7136\u540e\u7531CDP\u4f9b\u5e94\u5546\u6765\u4ed4\u7ec6\u68c0\u67e5\u5e76\u4e3a\u6bcf\u4e2a\u7c7b\u522b\u63d0\u4f9b\u7b54\u6848\u3002 \u8fd9\u79cd\u683c\u5f0f\u5c06\u5e2e\u52a9\u60a8\u7684\u4f9b\u5e94\u5546\u66f4\u5f7b\u5e95\u3001\u66f4\u6709\u6548\u5730\u56de\u7b54\u60a8\u7684\u95ee\u9898\uff0c\u60a8\u8fd8\u53ef\u4ee5\u540c\u65f6\u6bd4\u8f83\u4e0d\u540c\u4f9b\u5e94\u5546\u7684\u7ed9\u51fa\u7684\u7b54\u590d\u3002<\/p>\n\n\n\n Step 3 \u7f16\u5199\u60a8\u7684 RFP<\/strong><\/p>\n\n\n\n \u5728\u8fd9\u91cc\uff0c\u6211\u4eec\u5c06\u7b80\u8981\u4ecb\u7ecd\u6bcf\u4e2a\u677f\u5757\u7684\u6838\u5fc3\u76ee\u7684\u548c\u4e3b\u8981\u90e8\u5206\uff1a<\/p>\n\n\n\n a. \u516c\u53f8\u53ca\u9879\u76ee\u6982\u51b5<\/p>\n\n\n\n \u8d35\u516c\u53f8\u7684\u6458\u8981\u4ee5\u53ca\u60a8\u5e0c\u671b\u901a\u8fc7\u6b64 RFP \u6d41\u7a0b\u5b9e\u73b0\u7684\u76ee\u6807\u3002\u5177\u4f53\u5305\u62ec\u4ee5\u4e0b\u7ec6\u8282\uff1a<\/p>\n\n\n\n \u2022 CDP \u8bc4\u4f30\u9879\u76ee\u7684\u6267\u884c\u6458\u8981\u53ca\u5176\u91cd\u8981\u6027<\/p>\n\n\n\n \u2022 \u60a8\u7684\u76ee\u6807\u548c\u60a8\u6b63\u5728\u5bfb\u627e CDP \u6765\u89e3\u51b3\u7684\u6311\u6218<\/p>\n\n\n\n \u2022 \u60a8\u6b63\u5728\u5bfb\u627e\u7684\u4e1a\u52a1\u6210\u679c\u4ee5\u53ca\u7528\u4e8e\u8bc4\u4f30\u8fd9\u4e9b\u6210\u679c\u7684\u6210\u529f\u6307\u6807<\/p>\n\n\n\n \u2022 \u60a8\u5f53\u524d\u7684\u6570\u636e\u548c\u8425\u9500\u5806\u6808<\/p>\n\n\n\n b. RFP \u8981\u6c42<\/p>\n\n\n\n \u4e3a\u5b8c\u6210 RFP \u63d0\u4f9b\u6e05\u6670\u3001\u7b80\u660e\u7684\u8bf4\u660e\u5217\u8868\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n \u2022 \u6574\u4e2a RFP \u6d41\u7a0b<\/p>\n\n\n\n \u2022 \u4e3b\u8981\u6210\u679c<\/p>\n\n\n\n \u2022 \u63d0\u6848\u683c\u5f0f<\/p>\n\n\n\n \u2022 \u4e3b\u8981\u8054\u7cfb\u4eba<\/p>\n\n\n\n \u2022 \u5982\u4f55\u63d0\u95ee<\/p>\n\n\n\n \u2022 \u65f6\u95f4\u8868\u548c\u91cd\u8981\u65e5\u671f<\/p>\n\n\n\n c. \u4f9b\u5e94\u5546\u6982\u89c8<\/p>\n\n\n\n \u4e3a CDP \u4f9b\u5e94\u5546\u63d0\u4f9b\u4e00\u4e2a\u90e8\u5206\uff0c\u4ee5\u6807\u51c6\u683c\u5f0f\u5305\u542b\u6709\u5173\u5176\u516c\u53f8\u3001\u4ea7\u54c1\u548c\u5ba2\u6237\u7684\u76f8\u5173\u4fe1\u606f\u3002\u6bd4\u5982\uff1a<\/p>\n\n\n\n \u2022 \u4f9b\u5e94\u5546\u7b80\u4ecb<\/p>\n\n\n\n \u2022 \u529e\u516c\u5ba4\u548c\u56e2\u961f<\/p>\n\n\n\n \u2022 \u4ed6\u4eec\u7684\u4f7f\u547d\u613f\u666f<\/p>\n\n\n\n \u2022 \u4ea7\u54c1\u548c\u670d\u52a1\u6982\u89c8<\/p>\n\n\n\n \u2022 \u5ba2\u6237\u53c2\u8003\u548c\u76f8\u5173\u5ba2\u6237\u6848\u4f8b<\/p>\n\n\n\n \u2022 \u884c\u4e1a\u8ba4\u53ef<\/p>\n\n\n\n \u2022 \u5ba2\u6237\u56e2\u961f\u7b80\u4ecb<\/p>\n\n\n\n d. CDP \u5e94\u7528\u573a\u666f<\/p>\n\n\n\n \u5217\u51fa\u60a8\u7684\u5e94\u7528\u573a\u666f\uff0c\u5e76\u8ba9\u4f9b\u5e94\u5546\u9488\u5bf9\u6bcf\u4e2a\u5e94\u7528\u573a\u666f\uff0c\u505a\u51fa\u54cd\u5e94\u3002\u5c24\u5176\u8981\u5173\u6ce8\u5e73\u53f0\u5982\u4f55\u6ee1\u8db3\u6bcf\u4e2a\u5e94\u7528\u573a\u666f\u7684\u7ec6\u8282\u3002<\/p>\n\n\n\n – \u6280\u672f\u8981\u6c42<\/p>\n\n\n\n \u5217\u51fa\u60a8\u7684\u6240\u6709\u6280\u672f\u8981\u6c42\uff0c\u5e76\u4e3a\u4f9b\u5e94\u5546\u63d0\u4f9b\u54cd\u5e94\u6bcf\u4e2a\u8981\u6c42\u7684\u673a\u4f1a\u3002\u6b64\u6b65\u9aa4\u5c06\u786e\u4fdd\u6ee1\u8db3\u60a8\u7684\u4e3b\u8981\u8d2d\u4e70\u6807\u51c6\u3002\u6211\u4eec\u8fd8\u5efa\u8bae\u8981\u6c42\u4f9b\u5e94\u5546\u63d0\u4f9b\u6240\u6709\u53ef\u7528\u7684\u5f00\u7bb1\u5373\u7528\u96c6\u6210\u3001API \u548c SDK \u7684\u5217\u8868\uff0c\u4ee5\u786e\u4fdd\u8bbf\u95ee\u60a8\u9700\u8981\u7684\u5de5\u5177\u548c\u96c6\u6210\u3002\u60a8\u4e5f\u53ef\u4ee5\u8981\u6c42\u60a8\u7684\u4f9b\u5e94\u5546\u63d0\u4f9b\u76f8\u5173\u7684\u67b6\u6784\u56fe\u3002<\/p>\n\n\n\n – \u603b\u4f53\u6210\u672c<\/p>\n\n\n\n \u4e3a\u4f9b\u5e94\u5546\u63d0\u4f9b\u4e00\u4e2a\u90e8\u5206\uff0c\u4ee5\u63d0\u4f9b\u6709\u5173\u5176\u5e73\u53f0\u603b\u62e5\u6709\u6210\u672c\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u5e94\u5305\u62ec\u4e0e\u5176\u5e73\u53f0\u76f8\u5173\u7684\u6240\u6709\u6210\u672c\uff0c\u4f8b\u5982\u5e73\u53f0\u8bb8\u53ef\u548c\u5176\u4ed6\u5b9a\u4ef7\u673a\u5236\u3001\u8bbe\u7f6e\u6216\u5b9e\u65bd\u6210\u672c\u3001\u5b9a\u5236\u6210\u672c\u3001\u4e13\u4e1a\u670d\u52a1\u3001\u57f9\u8bad\u6210\u672c\u3001\u5e10\u6237\u7ba1\u7406\u8d44\u6e90\u548c\u6301\u7eed\u652f\u6301\u3002<\/p>\n\n\n\n Step 4 \u9009\u62e9\u5408\u9002\u7684\u957f\u671f\u4f9b\u5e94\u5546<\/strong><\/p>\n\n\n\n \u7f16\u5199\u597dRFP\uff0c\u5c06\u5176\u53d1\u9001\u7ed9\u5404\u4e2a\u4f9b\u5e94\u5546\u5e76\u6536\u5230\u56de\u590d\u540e\uff0c\u5c31\u53ef\u4ee5\u8fdb\u884c\u8bc4\u4f30\u4e86\u3002\u8fd9\u4e9b\u6700\u540e\u7684\u6b65\u9aa4\u65e8\u5728\u6307\u5f15\u60a8\u7f29\u5c0f\u6700\u7ec8\u5e73\u53f0\u7684\u8303\u56f4\uff0c\u786e\u8ba4\u6280\u672f\u8981\u6c42\uff0c\u9009\u62e9\u5408\u9002\u7684\u4f9b\u5e94\u5546\uff0c\u5e76\u5f00\u59cb\u60a8\u7684 CDP \u4e4b\u65c5\u3002<\/p>\n\n\n\n a. \u56de\u7b54\u4f9b\u5e94\u5546\u95ee\u9898<\/p>\n\n\n\n \u60a8\u7684\u4f9b\u5e94\u5546\u5c06\u82b1\u8d39\u65f6\u95f4\u548c\u8d44\u6e90\u5bf9\u60a8\u7684 RFP \u8fdb\u884c\u5f7b\u5e95\u7684\u54cd\u5e94\u3002\u5728\u6b64\u671f\u95f4\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u5411\u60a8\u8be2\u95ee\u4e00\u4e9b\u6f84\u6e05\u95ee\u9898\u3002\u6ee1\u8db3\u4ed6\u4eec\u7684\u8981\u6c42\u7684\u6700\u7b80\u5355\u65b9\u6cd5\u662f\u5728\u63d0\u6848\u7684\u622a\u6b62\u65e5\u671f\u524d\u4e0e\u6bcf\u4e2a\u4f9b\u5e94\u5546\u8fdb\u884c\u6c9f\u901a\u3002<\/p>\n\n\n\n b. \u67e5\u770b\u4f9b\u5e94\u5546\u7684\u56de\u590d\u5e76\u8bc4\u4f30<\/p>\n\n\n\n \u91cd\u7ec4\u60a8\u7684 RFP \u56e2\u961f\uff0c\u5e76\u5b89\u6392\u65f6\u95f4\u5ba1\u67e5 RFP\u7684\u56de\u590d\u3002\u521b\u5efa\u8bc4\u5206\u6d41\u7a0b\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u4f9b\u5e94\u5546\u7684\u56de\u7b54\u5206\u914d\u5206\u6570\uff0c\u4ee5\u7f29\u5c0f\u5230\u6bd4\u8f83\u7406\u60f3\u7684\u4e24\u4e09\u4e2a\u7ade\u4e89\u8005\u7684\u8303\u56f4\u3002<\/p>\n\n\n\n c. \u5b8c\u6574\u7684\u6280\u672f\u9a8c\u8bc1<\/p>\n\n\n\n \u4e00\u65e6\u7f29\u5c0f\u4e86\u51b3\u8d5b\u5165\u56f4\u8005\u7684\u8303\u56f4\uff0c\u60a8\u5e94\u8be5\u786e\u8ba4\u4ed6\u4eec\u7684\u5e73\u53f0\u53ef\u4ee5\u6ee1\u8db3\u60a8\u7684\u6280\u672f\u8981\u6c42\u3002\u4e3a\u6b64\uff0c\u8bf7\u5411\u60a8\u7684\u6700\u7ec8\u4f9b\u5e94\u5546\u7533\u8bf7\u4e00\u7cfb\u5217\u6df1\u5165\u7684\u6f14\u793a\u3001\u6982\u5ff5\u9a8c\u8bc1\u6d4b\u8bd5 (POC) \u6216\u4e0e\u60a8\u7684\u6280\u672f\u56e2\u961f\u548c\u5229\u76ca\u76f8\u5173\u8005\u7684\u8bd5\u7528\u3002<\/p>\n\n\n\n d. \u8ba4\u771f\u5ba1\u89c6\u60a8\u7684\u9996\u9009\u4f9b\u5e94\u5546\u7684\u65b9\u6848\u7ec6\u8282<\/p>\n\n\n\n \u5728\u5b8c\u5168\u627f\u8bfa\u7ed9\u4e00\u4e2a\u4f9b\u5e94\u5546\u4e4b\u524d\uff0c\u5b89\u6392\u65f6\u95f4\u5ba1\u67e5\u6700\u7ec8\u7ec6\u8282\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n \u2022 \u4efb\u4f55\u60ac\u800c\u672a\u51b3\u7684\u95ee\u9898<\/p>\n\n\n\n \u2022 \u6700\u7ec8\u5b9a\u4ef7<\/p>\n\n\n\n \u2022 \u5b9e\u65bd\u548c\u6301\u7eed\u670d\u52a1<\/p>\n\n\n\n \u2022 \u91c7\u8d2d\u6d41\u7a0b<\/p>\n\n\n\n e. \u505a\u51fa\u9009\u62e9\uff0c\u5e76\u5236\u5b9a\u8861\u91cf\u6210\u529f\u7684\u8ba1\u5212<\/p>\n\n\n\n \u5728\u7f29\u5c0f\u9876\u7ea7\u7ade\u4e89\u8005\u7684\u8303\u56f4\u540e\uff0c\u8fdb\u884c\u9009\u62e9\uff0c\u5e76\u5f00\u59cb\u51c6\u5907\u8de8\u804c\u80fd\u56e2\u961f\u4ee5\u8fdb\u884c\u5b9e\u65bd\u3002\u5728\u5b9e\u65bd CDP \u7684\u540c\u65f6\uff0c\u60a8\u8fd8\u5e94\u8be5\u4e0e\u60a8\u7684\u5ba2\u6237\u56e2\u961f\u4f1a\u9762\u4ee5\u8bbe\u5b9a\u5b63\u5ea6\u91cc\u7a0b\u7891\uff0c\u786e\u4fdd\u5b9e\u73b0\u60a8\u7684\u4e1a\u52a1\u76ee\u6807\uff0c\u5e76\u4e3a\u6210\u529f\u7684\u957f\u671f\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u5960\u5b9a\u57fa\u7840\u3002<\/p>\n\n\n\n f. \u4e0e\u60a8\u7684 CDP \u4f9b\u5e94\u5546\u7ee7\u7eed\u5408\u4f5c<\/p>\n\n\n\n CDP\u4e0d\u662f\u4e00\u4e2a\u90e8\u7f72\u597d\u4e86\u5c31\u518d\u4e5f\u4e0d\u7528\u7ba1\u4e86\u7684\u5de5\u5177\u3002\u60a8\u7684 CDP \u5c06\u6210\u4e3a\u60a8\u6574\u4e2a\u6280\u672f\u6808\u4e2d\u7684\u5173\u952e\u5e73\u53f0\uff0c\u5e76\u5bf9\u60a8\u7684\u957f\u671f\u4e1a\u52a1\u589e\u957f\u4ea7\u751f\u91cd\u5927\u5f71\u54cd\u3002\u60a8\u7ec4\u7ec7\u4e2d\u7684\u6bcf\u4e2a\u4eba\uff08\u8425\u9500\u4eba\u5458\u3001\u5f00\u53d1\u4eba\u5458\u5230\u9500\u552e\u4eba\u5458\uff09\u90fd\u4f1a\u611f\u53d7\u5230 CDP \u5bf9\u5176\u65e5\u5e38\u5de5\u4f5c\u7684\u5f71\u54cd\u3002\u56e0\u6b64\uff0c\u60a8\u4e0e CDP \u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u5e94\u88ab\u89c6\u4e3a\u6301\u7eed\u7684\u6218\u7565\u4e1a\u52a1\u5173\u7cfb\u3002<\/p>\n\n\n\n \u4e00\u65e6\u60a8\u542f\u52a8\u5e76\u8fd0\u884c\u60a8\u7684 CDP\uff0c\u5c31\u5e94\u8be5\u4f9d\u9760\u60a8\u7684\u4f9b\u5e94\u5546\u5e2e\u52a9\u60a8\u4e86\u89e3\u4e0d\u65ad\u53d8\u5316\u7684\u5e02\u573a\u3001\u6811\u7acb\u4e13\u4e1a\u7684\u601d\u60f3\u9886\u5bfc\u529b\uff0c\u8fbe\u5230\u5173\u952e KPI\u3001\u6700\u5927\u5316\u6295\u8d44\u56de\u62a5\u7387\u3001\u91c7\u7528\u65b0\u7684\u5e94\u7528\u573a\u666f\u548c\u529f\u80fd\uff0c\u5e76\u7ee7\u7eed\u53d1\u5c55\u60a8\u7684\u6570\u636e\u7b56\u7565\u3002CDP\u662f\u4e00\u9879\u5de8\u5927\u7684\u957f\u671f\u6295\u8d44\uff0c\u56e0\u6b64\u8bf7\u786e\u4fdd\u60a8\u9009\u62e9\u7684\u4f9b\u5e94\u5546\u662f\u60a8\u559c\u6b22\u4e0e\u4e4b\u5408\u4f5c\u7684\u4f9b\u5e94\u5546\u3002<\/p>\n\n\n\n \u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n \u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n