{"id":42783,"date":"2021-07-09T11:17:17","date_gmt":"2021-07-09T03:17:17","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42783"},"modified":"2022-03-10T15:36:49","modified_gmt":"2022-03-10T07:36:49","slug":"%e5%8d%8e%e4%b8%ba%e7%bb%88%e7%ab%af%e4%ba%a7%e5%93%81gtm%e6%b5%81%e7%a8%8b%e5%92%8cipms%e6%b5%81%e7%a8%8b%e4%bd%93%e7%b3%bb%e7%9a%84%e6%a0%b8%e5%bf%83%e7%90%86%e5%bf%b5%e5%92%8c%e8%bf%90%e4%bd%9c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/42783.html","title":{"rendered":"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5"},"content":{"rendered":"\n<p>\u8fd9\u51e0\u5929\uff0c\u5927\u5bb6\u518d\u4e00\u6b21\u88ab<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%8d%8e%e4%b8%ba\" title=\"\u534e\u4e3a\" target=\"_blank\">\u534e\u4e3a<\/a><\/span>\u516c\u53f8\u5237\u5c4f\u4e86\uff1a\u534e\u4e3a\u628a\u8363\u8000\u624b\u673a\u51fa\u552e\u4e86\uff0c\u800c\u4e14\u662f\u5f7b\u5f7b\u5e95\u5e95\u7684\u51fa\u552e\uff0c\u4e0d\u518d\u6709\u4efb\u4f55\u74dc\u845b\u3002\u8fd9\u4e2a\u4e3e\u52a8\u770b\u5f97\u6211\u4eec\u8fd9\u4e9b\u94c1\uff08\u5403\uff09\u6746\uff08\u74dc\uff09\u7c89\uff08\u7fa4\uff09\u4e1d\uff08\u4f17\uff09\u5f88\u662f\u96be\u53d7\u554a\uff0c\u58ee\u58eb\u65ad\u8155\u7684\u60b2\u58ee\u4e3e\u52a8\u90fd\u662f\u4e3a\u4e86\u6d3b\u4e0b\u6765\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/5a8f612ab9b3460eb86dbdb3a0a52600.png\" 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class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/gtm\" title=\"GTM\" target=\"_blank\">GTM<\/a><\/span>\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u53d1\u6325\u7740\u4f5c\u7528\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u3001\u534e\u4e3a\u7684GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u7684\u542b\u4e49<\/strong><\/p>\n\n\n\n<p>\u534e\u4e3aGTM\uff1aGo To Market\u7684\u7f29\u5199\uff0c\u5982\u4f55\u8d70\u5411\u5e02\u573a\uff0c\u6700\u65e9\u53eb\u89e3\u51b3\u65b9\u6848\u9500\u552e\u3002\u9488\u5bf9\u7684\u662f\u5982\u4f55\u628a\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff0c\u5e76\u53d6\u5f97\u5546\u4e1a\u6210\u529f\u7684\u5168\u751f\u547d\u5468\u671f\u3001\u5168\u9886\u57df\u7684\u7b56\u7565\u5236\u5b9a\u548c\u6267\u884c\u3002<\/p>\n\n\n\n<p>\u534e\u4e3aIPMS\u6d41\u7a0b\uff1aIntegrated Product Marketing &amp; Sales\u7684\u7f29\u5199\uff0c\u96c6\u6210\u4ea7\u54c1\u8425\u9500\u4e0e\u9500\u552e\u3002IPMS\u6d41\u7a0b\u662f\u7531IPD\uff08Intergarated Product Development\uff09\u6d41\u7a0b\u884d\u751f\uff0c\u4f5c\u4e3a\u9762\u54112C\uff08\u6d88\u8d39\u8005\u4e1a\u52a1\u3001\u4e2a\u4eba\u4e1a\u52a1\uff09\u7684\u4e3b\u5e72\u4e1a\u52a1\u6d41\uff0c\u805a\u7126\u4ea7\u54c1\u4e0a\u5e02\u524d\u7aef\u4e0e\u9500\u552e\u76f8\u5173\u5404\u73af\u8282\uff0c\u56f4\u7ed5\u5355\u6b3e\u4ea7\u54c1\uff0c\u89c4\u8303\u4ece\u4ea7\u54c1\u7684\u5e02\u573a\u673a\u4f1a\u70b9\u751f\u6210\u5230\u751f\u547d\u5468\u671f\u7ed3\u675f\u7684\u5168\u6d41\u7a0b\u5e02\u573a\u6574\u4f53\u64cd\u76d8\u7ba1\u7406\u3002<\/p>\n\n\n\n<p><strong>\u4e8c\u3001\u534e\u4e3a\u7684GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u7684\u6838\u5fc3\u7406\u5ff5<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9ad8\u6548\u7ba1\u7406\u53ef\u4ee5\u63d0\u5347\u5468\u8f6c\u7387\uff0c\u83b7\u5f97\u66f4\u9ad8\u7684\u6295\u8d44\u56de\u62a5\u7387\u3002\u9ad8\u6548\u7684\u5546\u4e1a\u7ba1\u7406\u65b9\u6cd5\u662f\u63d0\u5347\u6295\u8d44\u56de\u62a5\u7387\u7684\u6709\u529b\u6760\u6746\uff01<\/li><li>IPMS\u5173\u952e\u8282\u70b9\u5728IPD\u6d41\u7a0b\u4e2d\u90fd\u6709\u76f8\u5e94\u7684\u5173\u952e\u8282\u70b9\u5bf9\u5e94\u3002<\/li><li>IPMS\u6d41\u7a0b\u8bbe\u8ba1\u903b\u8f91\u662f\u4ece\u9500\u552e\u4eba\u5458\u7684\u89c6\u89d2\uff0c\u89e3\u8bfbIPD\u5404\u8282\u70b9\u7684\u4ea7\u54c1\u51c6\u5907\u5ea6\uff0c\u505a\u51fa\u76f8\u5e94\u7684\u4e0a\u5e02\u51c6\u5907\u52a8\u4f5c\uff0c\u5e76\u4f7f\u4e4b\u89c4\u8303\u5316\u3001\u6d41\u7a0b\u5316\u3002<\/li><li>GTM\u672c\u8d28\u548c\u5224\u65ad\u662f\u5426\u6210\u529f\u7684\u552f\u4e00\u6807\u51c6\u2014\u2014\u4ea7\u54c1\u7684\u5546\u4e1a\u6210\u529f\u3002<\/li><li>GTM\u4e0d\u662f\u5355\u90e8\u95e8\u884c\u4e3a\uff0c\u9700\u8981\u673a\u5173\u548c\u4e00\u7ebf\u5404\u90e8\u95e8\u901a\u529b\u5408\u4f5c\uff0c\u8de8\u90e8\u95e8\u7684\u534f\u540c\u4f5c\u6218\u975e\u5e38\u91cd\u8981\u3002<\/li><li>GTM\u4e0d\u662f\u4e00\u4e2a\u77ed\u671f\u7684\u884c\u4e3a\uff0c\u5173\u6ce8\u7684\u662f\u4ea7\u54c1\u4ece\u89c4\u5212\u8d77\u5230\u9000\u5e02\uff0c\u5168\u751f\u547d\u5468\u671f\u8fc7\u7a0b\u3002<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/3b246dff1fa54af0afc799077ee213cd.png\" alt=\"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/8ce3c4a7666e4f12abb737e2775f1fad.png\" alt=\"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/19e0b19df5284db3bf5cb543b24881f8.png\" alt=\"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5\"\/><\/figure>\n\n\n\n<p><strong>\u4e09\u3001\u534e\u4e3a\u7684GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u7684\u5b9e\u8df5\u8981\u70b9<\/strong><\/p>\n\n\n\n<p>\u200b<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/13bb95bc1f5c4735ba03d6adb61906d0.png\" alt=\"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/36b76dfaedee4b5aae004c7ee08fa4f3.png\" alt=\"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/874e21aa9e324264b5402fd181f9502b.png\" alt=\"\u534e\u4e3a\u7ec8\u7aef\u4ea7\u54c1GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u4f53\u7cfb\u7684\u6838\u5fc3\u7406\u5ff5\u548c\u8fd0\u4f5c\u5b9e\u8df5\"\/><\/figure>\n\n\n\n<p><strong>\u56db\u3001\u534e\u4e3a\u7684GTM\u6d41\u7a0b\u548cIPMS\u6d41\u7a0b\u8fd0\u4f5c\u7684\u542f\u793a<\/strong><\/p>\n\n\n\n<ul 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