{"id":42610,"date":"2021-07-08T10:52:28","date_gmt":"2021-07-08T02:52:28","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42610"},"modified":"2021-07-08T10:52:49","modified_gmt":"2021-07-08T02:52:49","slug":"%e7%a7%81%e5%9f%9f%e6%b5%81%e9%87%8f%e7%9a%844%e7%a7%8d%e6%a8%a1%e5%9e%8b%ef%bc%8c%e5%8f%af%e5%a4%8d%e5%88%b6%e7%9a%84%e7%a7%81%e5%9f%9f%e6%93%8d%e7%9b%98%e6%9c%af%ef%bd%9c%e6%96%8c%e6%88%88%e7%88%b1","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/coo\/42610.html","title":{"rendered":"\u79c1\u57df\u6d41\u91cf\u76844\u79cd\u6a21\u578b\uff0c\u53ef\u590d\u5236\u7684\u79c1\u57df\u64cd\u76d8\u672f\uff5c\u658c\u6208\u7231\u8fd0\u8425"},"content":{"rendered":"\n

\u201c\u79c1\u57df\u6d41\u91cf<\/a><\/span>\u201d\u662f\u8fd9\u4e24\u5e74\u6700\u7099\u624b\u53ef\u70ed\u7684\u8fd0\u8425\u65b9\u5f0f\uff0c\u4e5f\u53ef\u80fd\u662f\u672a\u6765\u4e24\u5e74\u6700\u70ed\u7684\u8fd0\u8425\u65b9\u5f0f\uff1b\u5404\u79cd\u201c\u79c1\u57df\u6d41\u91cf\u201d\u4e3b\u9898\u7684\u8bfe\u7a0b\u3001\u6c99\u9f99\u3001\u5206\u4eab\u3001\u57f9\u8bad\u5c42\u51fa\u4e0d\u7a77\uff0c\u6211\u81ea\u5df1\u53c2\u4e0e\u8fc7\u7684\u5206\u4eab\u5c31\u4e0d\u4e0b10\u4f59\u573a\uff1b\u4f46\u662f\uff0c\u5176\u4e2d\u7684\u80fd\u91cf\u548c\u4ef7\u503c\u5c31\u53c2\u5dee\u4e0d\u4e00\uff0c\u6709\u65f6\u5019\u60f3\uff0c\u8fd0\u8425\u5982\u679c\u524d\u671f\u8d70\u9519\u4e86\u65b9\u5411\uff0c\u540e\u9762\u5c31\u771f\u7684\u5c31\u6ca1\u6cd5\u56de\u5934\u4e86\uff1b<\/p>\n\n\n\n

\u6240\u4ee5\uff0c\u7ed3\u5408\u81ea\u5df1\u7684\u8fd0\u8425\u5b9e\u8df5\u548c\u5404\u4e2a\u4e0d\u540c\u4e1a\u6001\u7684\u5b9e\u9645\u60c5\u51b5\uff0c\u6211\u6574\u7406\u4e864\u4e2a\u6bd4\u8f83\u901a\u7528\u7684\u79c1\u57df\u8fd0\u8425\u6a21\u578b\uff0c\u501f\u52a9\u8fd94\u4e2a\u6a21\u578b\uff0c\u5927\u5bb6\u53ef\u4ee5\u5feb\u901f\u7684\u8fdb\u884c\u9002\u5408\u81ea\u5df1\u7684\u79c1\u57df\u8fd0\u8425\u6a21\u5f0f\u5efa\u6784\uff0c\u5c11\u8d70\u5f2f\u8def\uff1b<\/p>\n\n\n\n

\u4eca\u5929\u5206\u4eab\u7ed9\u5927\u5bb6\uff0c\u5e0c\u671b\u80fd\u7ed9\u6709\u5fc3\u505a\u79c1\u57df\u6d41\u91cf\u7684\u4f19\u4f34\u4e00\u4e9b\u542f\u53d1\u3002<\/strong><\/p>\n\n\n\n

\u65b0\u521b\u4e1a\u52a1\uff1aAARRR\u6d77\u76d7\u6a21\u578b<\/h2>\n\n\n\n
\"10\u5206\u949f\u8bb2\u6e05\u201c\u79c1\u57df\u6d41\u91cf\u201d\u76844\u79cd\u6a21\u578b\uff0c\u53ef\u590d\u5236\u7684\u79c1\u57df\u64cd\u76d8\u672f\"\/<\/figure><\/div>\n\n\n\n

\u6d77\u76d7\u6a21\u578b\u9002\u7528\u4e8e\u4ece0\u52301\u7684\u65b0\u521b\u4e1a\u52a1<\/strong>\uff0c\u4e3b\u8981\u7279\u70b9\u662f\uff0c\u5728\u4e1a\u52a1\u7f3a\u4e4f\u524d\u671f\u7528\u6237\u8d44\u6e90\uff0c\u4e5f\u4e0d\u5b58\u5728\u56fa\u5316\u7684\u6d41\u7a0b\u675f\u7f1a\uff0c\u4e00\u5207\u4ece\u96f6\u5f00\u59cb\u3002\u5728\u8fd9\u6837\u7684\u9879\u76ee\u4e2d\uff0c\u53ef\u4ee5\u901a\u8fc7\u6d77\u76d7\u6a21\u578b\u5728\u521d\u671f\u5c31\u5efa\u7acb\u6bd4\u8f83\u5b8c\u6574\u7684\u8fd0\u8425\u65b9\u6cd5\u8bba\uff0c\u4f7f\u6574\u4e2a\u4e1a\u52a1\u589e\u957f\u5904\u4e8e\u5408\u7406\u53ef\u63a7\u7684\u8ba1\u5212\u5185\uff0c\u53ef\u4ee5\u6700\u9ad8\u6548\u7684\u8c03\u52a8\u6709\u9650\u8d44\u6e90\u5b9e\u73b0\u4e1a\u52a1\u7684\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n

Acquisition\uff08\u83b7\u53d6\u7528\u6237\uff09<\/p>

\u4efb\u4f55\u4ea7\u54c1\u7684\u8fd0\u8425\uff0c\u7b2c\u4e00\u6b65\u90fd\u662f\u83b7\u53d6\u7528\u6237\uff0c\u6709\u4e86\u7528\u6237\u624d\u53ef\u4ee5\u5f00\u59cb\u8fd0\u8425\u3002<\/p>

Activation \uff08\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\uff09<\/p>

\u7528\u6237\u6709\u4e86\uff0c\u4e0b\u9762\u5c31\u662f\u63d0\u9ad8\u6d3b\u8dc3\uff0c\u7528\u6237\u5149\u6ce8\u518c\u6ca1\u5565\u7528\uff0c\u9700\u8981\u7ecf\u5e38\u767b\u5f55\u3001\u8fdb\u884c\u4e92\u52a8\u3002<\/p>

Retention \uff08\u63d0\u9ad8\u7559\u5b58\u7387\uff09<\/p>

\u63d0\u9ad8\u6d3b\u8dc3\u5ea6\u4ee5\u540e\uff0c\u7528\u6237\u53ef\u80fd\u201c\u6765\u7684\u5feb\uff0c\u8d70\u7684\u4e5f\u5feb\u201d\uff0c\u6211\u4eec\u9700\u8981\u63d0\u9ad8\u7528\u6237\u7c98\u6027\uff0c\u63d0\u9ad8\u7559\u5b58\u7387\u3002<\/p>

Revenue \uff08\u83b7\u53d6\u6536\u5165\uff09<\/p>

\u83b7\u53d6\u6536\u5165\uff0c\u5bf9\u4ea7\u54c1\u6765\u8bf4\u662f\u6700\u91cd\u8981\u7684\u4e00\u70b9\uff0c\u5f00\u53d1\u4ea7\u54c1\u51fa\u6765\u90fd\u662f\u4e3a\u4e86\u76c8\u5229<\/p>

Refer \uff08\u75c5\u6bd2\u5f0f\u4f20\u64ad\uff09<\/p>

\u57fa\u4e8e\u4ea7\u54c1\u81ea\u8eab\u7684\u4f18\u70b9\uff0c\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\uff0c\u4ea7\u54c1\u8fdb\u884c\u81ea\u4f20\u64ad\uff0c\u53c8\u8fdb\u4e00\u6b65\u83b7\u53d6\u7528\u6237\uff0c\u4ea7\u751f\u826f\u597d\u7684\u5faa\u73af\u3002<\/p><\/blockquote>\n\n\n\n

\u548c\u4ee5\u5f80\u7684\u7528\u6237\u8fd0\u8425\u3001\u4ea7\u54c1\u8fd0\u8425\u4e0d\u540c\uff0c\u867d\u7136\u6d77\u76d7\u6a21\u578b\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\u90fd\u5f88\u91cd\u8981\uff0c\u4f46\u662f\u5728\u79c1\u57df\u8fd0\u8425\u4e2d\uff0c\u6d77\u76d7\u6a21\u578b\u7528\u4e8e\u7559\u5b58\u7684\u6d41\u91cf\u6c60\u7684\u89c4\u6a21\u548c\u523a\u6fc0\u7528\u6237\u4f20\u64ad\u7684\u5206\u4eab\u673a\u5236\u7684\u5efa\u7acb\u3002<\/p>\n\n\n\n

\u6d41\u91cf\u6c60\u89e3\u51b3\u4e86\u4e24\u4e2a\u6709\u6838\u5fc3\u95ee\u9898\uff0c\u5206\u5c42\u548c\u89e6\u8fbe\u3002<\/strong><\/p>\n\n\n\n

\u5206\u5c42\u662f\u6307\u901a\u8fc7\u5148\u7528\u6d41\u91cf\u6c60\u5bf9\u7528\u6237\u53ef\u4ee5\u8fdb\u884c\u660e\u786e\u7ef4\u5ea6\u7684\u533a\u5206\uff0c\u6bd4\u5982\uff0c\u516c\u4f17\u53f7\u540e\u53f0\u7684\u7528\u6237\u5206\u7ec4\u4f01\u4e1a\u5fae\u4fe1\u7684\u7528\u6237\u6807\u7b7e\uff0c\u4e2a\u4eba\u5fae\u4fe1\u53f7\u7684\u7528\u6237\u793e\u7fa4\uff0c\u90fd\u53ef\u4ee5\u901a\u8fc7\u6d88\u8d39\u3001\u6d3b\u8dc3\u3001\u4ef7\u503c\u7b49\u8d21\u732e\u7eac\u5ea6\uff0c\u4e0d\u501f\u52a9\u590d\u6742\u7684\u5f00\u53d1\u5c31\u53ef\u4ee5\u5bf9\u7528\u6237\u8fdb\u884c\u6709\u6548\u7684\u5206\u5c42\u8fd0\u8425\u3002<\/p>\n\n\n\n

\u89e6\u8fbe\u662f\u6307\u5bf9\uff0c\u7559\u5b58\u5728\u7528\u6237\u6c60\u5185\u7684\u7528\u6237\u53ef\u4ee5\u8fdb\u884c\u81ea\u4e3b\u7684\u5f71\u54cd\uff0c\u800c\u4e0d\u5fc5\u989d\u5916\u7684\u518d\u652f\u4ed8\u9ad8\u6602\u7684\u5a92\u4ecb\u8d39\u7528\uff0c\u8fd9\u4e5f\u662f\u5f88\u591a\u4f01\u4e1a\u505a\u601d\u57df\u7684\u521d\u5fc3\uff08\u8bf4\u5230\u5e95\uff0c\u90fd\u662f\u6ca1\u94b1\u60f9\u7684\u7978\uff09\u3002\u6bd4\u5982\uff0c\u516c\u4f17\u53f7\u548c\u4f01\u4e1a\u5fae\u4fe1\u90fd\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u7528\u6237\u6bcf\u6708\u8fdb\u884c4\u6b21\u7684\u4e3b\u52a8\u7fa4\u53d1\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u6a21\u677f\u6d88\u606f\u8fdb\u884c\u66f4\u52a0\u9488\u5bf9\u6027\u7684\u670d\u52a1\u63d0\u9192\uff0c\u501f\u52a9\u5fae\u4fe1\u7684\u5f71\u54cd\u529b\uff0c\u53ef\u4ee5\u8fbe\u5230\u8fdc\u8d85APP\u63a8\u9001\u7684\u6548\u679c\u3002<\/p>\n\n\n\n

\u6d77\u76d7\u6a21\u578b\u662f\u589e\u957f\u9ed1\u5ba2<\/a>\u7684\u6700\u5e38\u7528\u624b\u6bb5\u8fc7\u53bb\uff0c\u6211\u4eec\u66f4\u5728\u4e4e\u7684\u662f\u6bcf\u4e2a\u73af\u8282\u6d41\u5931\u7684\u51cf\u5c11\uff0c\u529b\u6c42\u5728\u53d8\u73b0\u73af\u8282\u5b9e\u73b0\u6548\u679c\u6700\u5927\u5316\uff0c\u4f46\u601d\u57df\u65f6\u4ee3\u8fd9\u4e00\u6838\u5fc3\u9010\u6e10\u88ab\u7559\u5b58\u6240\u4ee3\u66ff\uff0c\u53ea\u6709\u5efa\u7acb\u8db3\u591f\u53ef\u9760\u7684\u6d41\u91cf\u6c60\u624d\u80fd\u7559\u4f4f\u7528\u6237\uff0c\u800c\u7528\u6237\u548c\u6570\u636e\u5c06\u662f\u672a\u6765\u4f01\u4e1a\u6700\u6602\u8d35\u7684\u8d44\u4ea7\u3002<\/p>\n\n\n\n

\u6d41\u91cf\u83b7\u53d6\u578b\uff1aAISAS\u6a21\u578b <\/h2>\n\n\n\n
\"10\u5206\u949f\u8bb2\u6e05\u201c\u79c1\u57df\u6d41\u91cf\u201d\u76844\u79cd\u6a21\u578b\uff0c\u53ef\u590d\u5236\u7684\u79c1\u57df\u64cd\u76d8\u672f\"\/<\/figure><\/div>\n\n\n\n

AISAS\u6a21\u578b<\/a>\u9002\u7528\u4e8e\u6d41\u91cf\u83b7\u53d6\u578b\u7684\u4e1a\u52a1<\/strong>\uff0c\u4e5f\u5c31\u662f\u9488\u5bf9\u90a3\u4e9b\u6709\u8db3\u91cf\u5e7f\u544a\u9884\u7b97\u7684\u91d1\u4e3b\u7238\u7238\u4eec\uff0c\u901a\u8fc7\u516c\u57df\u7684\u5185\u5bb9\u5c55\u793a\uff0c\u9010\u6b65\u5f15\u5bfc\u7528\u6237\u5b8c\u6210\u79c1\u57df\u5316\u7684\u6c89\u6dc0\uff0c\u8fd9\u662f\u5f88\u591a\u4f01\u4e1a\uff0c\u5c24\u5176\u662f\u516c\u57df\u7535\u5546\u3001\u76f4\u64ad\u7535\u89c6\u3001\u54c1\u724c\u7535\u5546\u6700\u5e38\u7528\u7684\u505a\u6cd5\u3002<\/p>\n\n\n\n

\"10\u5206\u949f\u8bb2\u6e05\u201c\u79c1\u57df\u6d41\u91cf\u201d\u76844\u79cd\u6a21\u578b\uff0c\u53ef\u590d\u5236\u7684\u79c1\u57df\u64cd\u76d8\u672f\"\/<\/figure><\/div>\n\n\n\n

\u548c\u6d77\u76d7\u6a21\u578b\u4e0d\u4e00\u6837\uff0cAISAS\u6a21\u578b\u82b1\u8d39\u4e86\u66f4\u591a\u7684\u7cbe\u529b\u5728\u6ce8\u610f\u548c\u5174\u8da3\u9636\u6bb5\uff08\u4e5f\u5c31\u662f\u83b7\u5ba2\u9636\u6bb5\uff09\uff0c\u56e0\u4e3a\u4f5c\u4e3a\u4e00\u4e2a\u6d41\u91cf\u83b7\u53d6\u578b\u7684\u4e1a\u52a1\uff0c\u5bf9\u5916\u7684\u4ea7\u54c1\u9732\u51fa\u89c4\u6a21\uff0c\u5bf9\u4e1a\u52a1\u7684\u53d1\u5c55\u751a\u81f3\u4f1a\u8d77\u5230\u51b3\u5b9a\u6027\u7684\u56e0\u7d20\uff0c\u53ea\u6709\u5c55\u793a\u6f0f\u6d1e\uff0c\u505a\u5f97\u8db3\u591f\u5927\u624d\u6709\u53ef\u80fd\u83b7\u5f97\u91cd\u7ec4\u7684\u7528\u6237\u56de\u6d41\u5230\u4ea7\u54c1\u4e2d\u6765\uff0c\u56e0\u6b64\uff0c AISAS\u6a21\u578b\u66f4\u5f3a\u8c03\u4f01\u4e1a\u7684\u6295\u653e\u80fd\u529b\u548c\u5185\u5bb9\u4ea7\u51fa\u80fd\u529b\uff0c\u53ea\u77e5\u9053\u70e7\u94b1\u6295\u5e7f\u544a\u7684\u4f01\u4e1a\u90fd\u5f88\u96be\u5584\u7ec8\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0c\u867d\u7136 AISAS\u6a21\u578b\u6700\u91cd\u8981\u7684\u662f\u6ce8\u610f\u548c\u5174\u8da3\u9636\u6bb5\uff0c\u4f46\u51b3\u5b9a\u6709\u94fe\u8def\u7545\u901a\u7684\u5374\u662f\u641c\u7d22\u73af\u8282<\/strong>\uff0c\u4e5f\u5c31\u662f\u5728\u7528\u6237\u6210\u5206\u5bf9\u4f60\u4ea7\u751f\u5174\u8da3\u4e4b\u540e\uff0c\u80fd\u5426\u6709\u6548\u7684\u627e\u5230\u4f60\uff0c\u624d\u662f\u6838\u5fc3\u6210\u8d25\u56e0\u7d20\uff0c\u8fd9\u51e0\u5e74\u8425\u9500\u5708\u9664\u4e86\u4f20\u7edf\u7684\u54c1\u724c\u548c\u7406\u5ff5\u7684\u5ba3\u4f20\u5916\uff0c\u5c24\u5176\u6ce8\u91cd\u8425\u9500\u6548\u679c\u7684\u53ef\u91cf\u5316\uff0c\u54c1\u6548\u5408\u4e00\u5c31\u662f\u8fd9\u4e2a\u610f\u601d\u3002<\/p>\n\n\n\n

3<\/p>\n\n\n\n

\u81ea\u6709\u6d41\u91cf\u578b\uff1a\u7559\u5b58-\u5206\u4eab-\u6fc0\u6d3b-\u8f6c\u5316<\/h2>\n\n\n\n
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