{"id":42347,"date":"2021-07-06T00:20:41","date_gmt":"2021-07-05T16:20:41","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42347"},"modified":"2021-07-06T00:20:43","modified_gmt":"2021-07-05T16:20:43","slug":"kol%ef%bc%8ckos%ef%bc%8ckof%ef%bc%8ckoc%e9%83%bd%e6%98%af%e4%bb%80%e4%b9%88%e6%84%8f%e6%80%9d%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/42347.html","title":{"rendered":"KOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f"},"content":{"rendered":"\n

\u76ee\u524d\uff0c\u96f6\u552e\u804c\u4e1a\u90fd\u5728\u5bfb\u89c5\u65b0\u7684\u7ebf\u4e0a\u8425\u9500\u65b9\u6cd5\uff0c\u201c\u7f51\u7ea2KOL<\/a><\/span>\u201d\u5e26\u8d27\u73b0\u8c61\u5c24\u4e3a\u6770\u51fa\uff0cKOL\u6b63\u5728\u5f15\u9886\u4e92\u8054\u7f51\u7ebf\u4e0a\u8425\u9500\u7684\u65b0\u8d8b\u52bf\uff0c\u6210\u4e3a\u54c1\u724c\u4f20\u8fbe\u94fe\u6761\u4e2d\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u73af\u3002\u9664\u4e86KOL\uff0cKOS<\/a><\/span>\uff0cKOF\uff0cKOC\u8fd9\u4e9b\u7ebf\u4e0a\u8425\u9500\u4e2d\u4e5f\u662f\u5f88\u5e38\u89c1\u7684\uff0c\u4f60\u77e5\u9053\u5b83\u4eec\u7684\u5177\u4f53\u542b\u4e49\u5417?<\/p>\n\n\n\n

\u4e00\u3001KOL: Key Opinion Leader \u5173\u952e\u610f\u89c1\u9886\u8896<\/strong><\/p>\n\n\n\n

KOL<\/a>\u5f52\u4e8e\u5728\u67d0\u4e00\u804c\u4e1a\u5185\u6709\u8bdd\u8bed\u6743\u7684\u4eba\u3002\u5728\u7ebf\u4e0a\u8425\u9500\u4e2d\u5305\u62ec\u4ee5\u7f51\u7ea2\u5927V\u4e3a\u4e3b\u7684\u6d41\u91cf\u660e\u661f\uff0c\u5305\u62ec\u674e\u4f73\u7426\u3001papi\u9171\u7b49\uff0c\u5728\u5404\u7c7b\u4ea4\u9645\u5a92\u4f53\u5177\u6709\u8bb8\u591a\u7c89\u4e1d\uff0c\u6210\u4e3a\u4e86\u7535\u5546\u9014\u5f84\u3001\u54c1\u724c\u5546\u4e89\u62a2\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n

\u6848\u4f8b<\/strong><\/p>\n\n\n\n

\u5982\u56fe\uff0ciiMedia Research(\u827e\u5a92\u54a8\u8be2)\u6570\u636e\u663e\u793a\uff0c2021\u5e74\u4e2d\u56fd\u670930%\u7684\u6d88\u8d39\u8005\u7ecf\u8fc7\u793e\u4ea4\u5e73\u53f0KOL\u7684\u201c\u79cd\u8349\u201d\u800c\u4ea7\u751f\u975e\u8ba1\u5212\u6027\u6d88\u8d39\u3002<\/p>\n\n\n\n

\"\u5206\u6790\u5e08\u89e3\u7b54\uff1aKOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f\"\/<\/figure><\/div>\n\n\n\n

\u4e8c\u3001KOS: Key Opinion Spreader \u5173\u952e\u610f\u89c1\u4f20\u64ad\u8005<\/strong><\/p>\n\n\n\n

KOS\u66f4\u591a\u5730\u9690\u85cf\u5728\u67d0\u4e9b\u79c1\u57df\u4e4b\u4e2d\uff0c\u6bd4\u5982\u670b\u53cb\u5708\u3001\u793e\u7fa4\u3001\u8d34\u5427\u3001\u8bba\u575b\u7b49\u3002 \u67d0\u4e00\u5782\u76f4\u9886\u57df\u8fbe\u4eba\uff0c\u7c89\u4e1d\u57fa\u6570\u4e0d\u5982KOL\uff0c\u4f46\u5374\u6709\u80fd\u529b\u5f15\u9886\u67d0\u4e2a\u5708\u5c42\u7684\u98ce\u6f6e\u3002 \u6bd4\u5982\u7535\u5b50\u53d1\u70e7\u53cb\uff0c\u70ed\u8877\u4e8e\u4f7f\u7528\u5404\u79cd\u65b0\u6b3e\u624b\u673a\u6d4b\u8bc4\uff0c\u5e2e\u52a9\u54c1\u724c\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n

\u4e09\u3001KOF: Key Opinion Followers \u5173\u952e\u610f\u89c1\u8ffd\u968f\u8005<\/strong><\/p>\n\n\n\n

KOF\u66f4\u50cf\u662f\u4e00\u4e2a\u54c1\u724c\u7684\u5fe0\u8bda\u7c89\u4e1d\uff0c\u6bd4\u5982\u4e00\u4e9b\u5973\u4eba\u7528\u6237\uff0c\u504f\u7231\u67d0\u4e00\u54c1\u724c\u7684\u53e3\u7ea2\u3001\u9999\u6c34\u3002\u4e00\u51fa\u65b0\u54c1\u5c31\u4f1a\u53bb\u8d2d\u4e70\uff0c\u5e76\u79cd\u8349\u7ed9\u5979\u7684\u597d\u53cb\u4eec\u3002<\/p>\n\n\n\n

\u56db\u3001KOC: Key Opinion Consumer \u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005<\/strong><\/p>\n\n\n\n

KOC\u4fbf\u662f\u5b58\u5728\u4e8e\u6211\u4eec\u8eab\u8fb9\uff0c\u70ed\u4e8e\u5171\u4eab\u5404\u7c7b\u597d\u7269\u7684\u96c6\u4f53\uff0c\u4ed6\u4eec\u4e0d\u5c40\u9650\u5728\u67d0\u4e00\u4ea7\u54c1\u6216\u8303\u7574\u3002\u76f8\u8f83\u4e8e\u5546\u4e1a\u5316\u8f83\u9ad8\u7684KOL\uff0cKOC<\/a>\u5c55\u73b0\u51fa\u7684\u8425\u9500\u6027\u8f83\u5f31\uff0c\u66f4\u7b80\u7565\u5f71\u54cd\u540c\u7c7b\u96c6\u4f53\u7684\u6d88\u8d39\u51b3\u8bae\u8ba1\u5212\u3002<\/p>\n\n\n\n

\u6848\u4f8b<\/strong><\/p>\n\n\n\n

\u5982\u56fe\uff0ciiMedia Research(\u827e\u5a92\u54a8\u8be2)\u6570\u636e\u663e\u793a\uff0c\u57282019\u5e74\u4e2d\u56fd\u4e3b\u8981\u8425\u9500\u65b9\u5bf9\u7f51\u6c11\u6d88\u8d39\u51b3\u7b56\u5f71\u54cd\u529b\u8c03\u67e5\u4e2d\uff0cKOC\u7684\u5360\u6bd4\u8fbe27.5%\uff0c\u5f71\u54cd\u529b\u8fdc\u8d85\u7f51\u7ea2\u548c\u660e\u661f\u3002<\/p>\n\n\n\n

\"\u5206\u6790\u5e08\u89e3\u7b54\uff1aKOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f\"\/<\/figure><\/div>\n\n\n\n

\u6700\u540e\uff0c\u4e00\u56fe\u8ba9\u4f60\u5feb\u901f\u8bfb\u61c2\u5e76\u533a\u522bKOL\uff0cKOS\uff0cKOF\u548cKOC\uff1a<\/strong><\/p>\n\n\n\n

\"\u5206\u6790\u5e08\u89e3\u7b54\uff1aKOL\uff0cKOS\uff0cKOF\uff0cKOC\u90fd\u662f\u4ec0\u4e48\u610f\u601d\uff1f\"\/<\/figure><\/div>\n\n\n\n

\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n

\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n

PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n

\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n

\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n