{"id":42328,"date":"2021-07-05T09:37:00","date_gmt":"2021-07-05T01:37:00","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=42328"},"modified":"2021-07-05T23:47:43","modified_gmt":"2021-07-05T15:47:43","slug":"spssau%ef%bc%9a%e4%b8%80%e6%ac%be%e5%9c%a8%e7%ba%bf%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90%e5%b9%b3%e5%8f%b0%e5%b7%a5%e5%85%b7","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/42328.html","title":{"rendered":"SPSSAU\uff1a\u4e00\u6b3e\u5728\u7ebf\u6570\u636e\u5206\u6790\u5e73\u53f0\u5de5\u5177"},"content":{"rendered":"\n<p>\u957f\u4e45\u4ee5\u6765\uff0cSPSSAU\u5728\u7528\u6237\u4e2d\u7684\u5f62\u8c61\u4e00\u76f4\u4e0eSPSS\u548c\u95ee\u5377\u5206\u6790\u7ed1\u5b9a\u5728\u4e00\u8d77\u3002\u6211\u4eec\u4e5f\u7ecf\u5e38\u6536\u5230\u8fd9\u6837\u7684\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SPSSAU\u548cSPSS\u662f\u4ec0\u4e48\u5173\u7cfb\uff1f\uff1f<\/li><li>SPSSAU\u5c31\u662f\u5206\u6790\u8bba\u6587\u6570\u636e\u7684\u5417\uff1f<\/li><li>SPSSAU\u53ea\u80fd\u505a\u95ee\u5377\u5206\u6790\uff1f<\/li><\/ul>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0cSPSSAU\u4f5c\u4e3a\u4e00\u6b3e\u5728\u7ebf<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%95%b0%e6%8d%ae%e5%88%86%e6%9e%90\" title=\"\u6570\u636e\u5206\u6790\" target=\"_blank\">\u6570\u636e\u5206\u6790<\/a><\/span>\u5e73\u53f0\u5de5\u5177\uff0c\u6709\u5f88\u591a\u975e\u5e38\u597d\u7528\u4e14\u72ec\u6709\u7684\u529f\u80fd\u3002\u4e0d\u4ec5\u53ef\u4ee5\u505a\u8c03\u67e5\u95ee\u5377\u6216\u8bba\u6587\u6570\u636e\u5206\u6790\uff0c\u5728\u5f88\u591a\u9886\u57dfSPSSAU\u4e5f\u53ef\u4ee5\u5e2e\u52a9\u7528\u6237\u6df1\u5165\u6316\u6398\u6570\u636e\u4ef7\u503c\u3001\u63d0\u9ad8\u5206\u6790\u6548\u7387\u3002<\/p>\n\n\n\n<p>\u4eca\u5929\uff0c\u5c31\u8ba9\u5c0f\u7f16\u5e26\u4f60\u4e00\u8d77\u4e86\u89e3\uff0cSPSSAU\u90a3\u4e9b\u5c11\u6709\u4eba\u77e5\u7684\u5b9e\u7528\u65b9\u6cd5\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>01&nbsp;<\/strong><strong>\u6ee1\u610f\u5ea6\u5206\u6790<\/strong><\/h2>\n\n\n\n<p>\u4e00\u952e\u91cf\u5316\u6ee1\u610f\u5ea6\u7ed3\u679c<\/p>\n\n\n\n<p>\u5982\u4eca\uff0c\u6ee1\u610f\u5ea6\u8c03\u7814\u5df2\u9010\u6e10\u6210\u4e3a\u8bb8\u591a\u516c\u53f8\u548c\u673a\u6784\u8fdb\u884c\u5e02\u573a\u8c03\u67e5\u7684\u4e00\u4e2a\u91cd\u8981\u65b9\u9762\uff0c\u63d0\u9ad8\u5ba2\u6237\u6ee1\u610f\u5ea6\u4e5f\u6210\u4e3a\u8bb8\u591a\u516c\u53f8\u7684\u4e3b\u8981\u8fd0\u8425\u6307\u6807\u4e4b\u4e00\u3002<\/p>\n\n\n\n<p>\u4f46\u662f\u600e\u4e48\u505a\u624d\u80fd\u5ba2\u89c2\u5730\u6d4b\u91cf\u51fa\u5ba2\u6237\u7684\u6ee1\u610f\u5ea6\u5462\uff1f\u522b\u7740\u6025\uff0c\u4ee5\u4e0b\u51e0\u79cd\u6ee1\u610f\u5ea6\u6a21\u578b\u603b\u6709\u4e00\u6b3e\u9002\u5408\u4f60\u3002<\/p>\n\n\n\n<p>\u2460 NPS\u51c0\u63a8\u8350\u503c<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/3fbe3098d83b44038f3d2def0ef97de0.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/c8ebbbd126084977b9331b94ddeb4bfc.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<p>\u2461 Kano\u6a21\u578b<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/83b38a1ea2d846af994a6efd7dabed1d.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/7190f50e504e4d2e9d5e413571c02e8d.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<p>\u2462 IPA\u5206\u6790<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/ea1826a37dd044849cff5d6811c94f07.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/3ce9c5d1d4c440b8ac22f15e71a6c9c8.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<p><strong>02 RFM<\/strong><strong>\u6a21\u578b<\/strong><\/p>\n\n\n\n<p>\u6df1\u5165\u5206\u6790\u5ba2\u6237\u4ef7\u503c<\/p>\n\n\n\n<p>\u5f53\u4f01\u4e1a\u62e5\u6709\u4e86\u5927\u6279\u5ba2\u6237\uff0c\u5982\u679c\u80fd\u5bf9\u5ba2\u6237\u7fa4\u4f53\u8fdb\u884c\u7ec6\u5206\uff0c\u533a\u522b\u51fa\u4f4e\u4ef7\u503c\u5ba2\u6237\u3001\u9ad8\u4ef7\u503c\u5ba2\u6237\uff0c\u5bf9\u4e0d\u540c\u7684\u5ba2\u6237\u7fa4\u4f53\u63d0\u4f9b\u4e2a\u6027\u5316\u670d\u52a1\uff0c\u5c31\u80fd\u5b9e\u73b0\u6548\u76ca\u6700\u5927\u5316\u3002<\/p>\n\n\n\n<p>\u7406\u60f3\u5f88\u7f8e\u597d\uff0c\u73b0\u5b9e\u5374\u5f88\u9aa8\u611f\uff0c\u600e\u6837\u624d\u80fd\u627e\u51fa\u54ea\u4e9b\u5ba2\u6237\u662f\u6838\u5fc3\u7528\u6237\u5462\uff1f\u522b\u62c5\u5fc3\uff0cRFM\u6a21\u578b\u53ef\u4ee5\u5e2e\u4f60\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/adb664972b4e4693b74fe4263bd60435.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/5ef27696bde54e0f97cb5fecd498acc0.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<p><strong>03&nbsp;<\/strong><strong>\u7efc\u5408\u8bc4\u4ef7<\/strong><\/p>\n\n\n\n<p>\u591a\u79cd\u7efc\u5408\u8bc4\u4ef7\u65b9\u6cd5<\/p>\n\n\n\n<p>\u7efc\u5408\u8bc4\u4ef7\u662f\u5bf9\u4e00\u4e2a\u590d\u6742\u7cfb\u7edf\u4e2d\u591a\u4e2a\u6307\u6807\u8fdb\u884c\u603b\u4f53\u8bc4\u4ef7\u7684\u65b9\u6cd5\uff0c\u53ef\u5e94\u7528\u5728\u9879\u76ee\u7ba1\u7406\u3001\u5de5\u7a0b\u6280\u672f\u53ca\u79d1\u5b66\u51b3\u7b56\u7b49\u591a\u4e2a\u9886\u57df\u3002<\/p>\n\n\n\n<p>SPSSAU\u63d0\u4f9b\u591a\u79cd\u7efc\u5408\u8bc4\u4ef7\u65b9\u6cd5\uff0c\u5982AHP\u5c42\u6b21\u5206\u6790\u3001\u71b5\u503c\u6cd5\u3001\u6a21\u7cca\u7efc\u5408\u8bc4\u4ef7\u3001TOPSIS\u6cd5\u7b49\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/098d29d62fcd4be3b6af1e53e7166acd.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/35afed0668d047a597fac7153e81fac2.jpg\" alt=\"\u8c01\u8bf4\u53ea\u6709\u95ee\u5377\u5206\u6790\uff1f\u5feb\u6765\u5e26\u4f60\u73a9\u8f6cSPSSAU\"\/><\/figure><\/div>\n\n\n\n<p><strong>04&nbsp;<\/strong><strong>\u8ba1\u91cf\u7ecf\u6d4e<\/strong><\/p>\n\n\n\n<p>\u591a\u79cd\u5b9e\u7528\u8ba1\u91cf\u7ecf\u6d4e\u65b9\u6cd5<\/p>\n\n\n\n<p><strong>SPSSAU<\/strong><strong>\u8ba1\u91cf\u7ecf\u6d4e\u7814\u7a76<\/strong>\u6a21\u5757\u4e2d\u63d0\u4f9b\u4e86\u5f88\u591a\u5e38\u7528\u7684\u8ba1\u91cf\u7ecf\u6d4e\u6a21\u578b\uff0c\u76f8\u6bd4\u5176\u4ed6\u8f6f\u4ef6\u4f7f\u7528\u8d77\u6765\u66f4\u52a0\u7b80\u5355\u3001\u6613\u64cd\u4f5c\u3002\u67e5\u770b\u5e2e\u52a9\u624b\u518c\u53ca\u89c6\u9891\u6559\u7a0b\u53ef\u4ee5\u4e86\u89e3\u9488\u5bf9\u6a21\u578b\u7684\u5177\u4f53\u64cd\u4f5c\u6b65\u9aa4\u53ca\u539f\u7406\u8bf4\u660e\u3002<\/p>\n\n\n\n<p><strong>OLS\u56de\u5f52\uff1a<\/strong><a href=\"https:\/\/www.growthhk.cn\/?s=OLS\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/?s=OLS\" target=\"_blank\" rel=\"noreferrer noopener\">OLS<\/a>\u56de\u5f52\u4e5f\u79f0\u4f5c\u6700\u5c0f\u4e8c\u4e58\u6cd5\u56de\u5f52\uff0c\u5728\u793e\u4f1a\u5b66\u7814\u7a76\u4e2d\u79f0\u4e3a\u7ebf\u6027\u56de\u5f52\uff08regression analysis\uff09\u3002\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u9884\u6d4b\u53d8\u91cf\u6765\u9884\u6d4b\u54cd\u5e94\u53d8\u91cf\u3002<\/p>\n\n\n\n<p><strong>Robust\u56de\u5f52\uff1a<\/strong>\u5f53\u8fdb\u884cOLS\u56de\u5f52\u5206\u6790\u65f6\uff0c\u51fa\u73b0\u4e25\u91cd\u7684\u5f02\u65b9\u5dee\u95ee\u9898\u4f1a\u5f71\u54cd\u6a21\u578b\u4f30\u8ba1\u548c\u6a21\u578b\u68c0\u9a8c\uff0c\u56e0\u800c\u5728OLS\u56de\u5f52\u65f6\u9700\u5bf9\u5f02\u65b9\u5dee\u95ee\u9898\u8fdb\u884c\u68c0\u9a8c\u548c\u5904\u7406\u3002Robust\u7a33\u5065\u6807\u51c6\u8bef\u56de\u5f52\u5c31\u662f\u5f53\u524d\u6700\u4e3a\u6d41\u884c\u4e5f\u6700\u4e3a\u6709\u6548\u7684\u5f02\u65b9\u5dee\u95ee\u9898\u5904\u7406\u529e\u6cd5\u3002<\/p>\n\n\n\n<p><strong>\u5206\u4f4d\u6570\u56de\u5f52\uff1a<\/strong>\u5982\u679c\u60f3\u7814\u7a76X\u5bf9\u4e8eY\u7684\u5f71\u54cd\u5173\u7cfb(Y\u4e3a\u5b9a\u91cf)\uff0c\u5f53\u524d\u901a\u5e38\u662f\u4f7f\u7528\u7ebf\u6027OLS\u56de\u5f52\u3002\u800c\u5982\u679c\u60f3\u770b\u51faX\u5bf9\u4e8eY\u7684\u5f71\u54cd\u5173\u7cfb\u53ca\u5f71\u54cd\u8d8b\u52bf\u60c5\u51b5\uff0c\u5219\u53ef\u4ee5\u4f7f\u7528\u5206\u4f4d\u6570\u56de\u5f52\uff1b\u67e5\u770bX\u5bf9Y\u7684\u5f71\u54cd\u8d8b\u52bf\u53ca\u53d8\u5316\u60c5\u51b5\u3002<\/p>\n\n\n\n<p><strong>ADF\u68c0\u9a8c\uff1a<\/strong>\u5355\u4f4d\u6839\u68c0\u9a8c\u53ef\u7528\u4e8e\u68c0\u9a8c\u65f6\u95f4\u5e8f\u5217\u662f\u5426\u5b58\u5728\u5355\u4f4d\u6839\uff0c\u5982\u679c\u5b58\u5728\u5355\u4f4d\u6839\u5c31\u8bf4\u660e\u4e3a\u975e\u5e73\u8861\u65f6\u95f4\u5e8f\u5217\u3002\u5982\u679c\u5b58\u5728\u5355\u4f4d\u6839\u5373\u65f6\u95f4\u5e8f\u5217\u6570\u636e\u4e0d\u5e73\u7a33\uff0c\u901a\u5e38\u4e0d\u80fd\u8fdb\u884c\u540e\u7eed\u7684\u5206\u6790\u6bd4\u5982ARIMA\u6a21\u578b\u3002<\/p>\n\n\n\n<p><strong>ARIMA\u9884\u6d4b\uff1a<\/strong>ARIMA\u6a21\u578b\uff08\u79fb\u52a8\u5e73\u5747\u81ea\u56de\u5f52\u6a21\u578b\uff09\uff0c\u5176\u662f\u6700\u5e38\u89c1\u7684\u65f6\u95f4\u5e8f\u5217\u9884\u6d4b\u5206\u6790\u65b9\u6cd5\u3002\u5229\u7528\u5386\u53f2\u6570\u636e\u53ef\u4ee5\u9884\u6d4b\u524d\u6765\u7684\u60c5\u51b5\u3002<\/p>\n\n\n\n<p><strong>\u9762\u677f\u6a21\u578b\uff1a<\/strong>\u9762\u677f\u56de\u5f52\u5206\u6790\u53ef\u4ee5\u7528\u4e8e\u9762\u677f\u6570\u636e\u7684\u5f71\u54cd\u5173\u7cfb\u7814\u7a76\uff0cSPSSAU\u4f1a\u5206\u522b\u8fdb\u884cF\u68c0\u9a8c\uff0cBP\u68c0\u9a8c\u548cHausman\u68c0\u9a8c\uff08\u8c6a\u65af\u66fc\u68c0\u9a8c\uff09\u5e76\u7ed3\u5408\u68c0\u9a8c\u7ed3\u679c\u5224\u65ad\u51fa\u6700\u7ec8\u5e94\u8be5\u4f7f\u7528\u54ea\u4e2a\u6a21\u578b\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u5982\u679c\u89c9\u5f97\u6587\u7ae0\u8fd8OK\uff0c\u8bf7\u8f6c\u53d1 \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span> \/ \u6dd8\u5b9d\u901b\u901b \/ \u6296\u97f3 \/ \u767e\u5ea6\u7cfb \/ \u77e5\u4e4e \/ \u5fae\u535a\/\u5927\u4f17\u70b9\u8bc4 \u7b49 \u5168\u7f51\u5404\u5e73\u53f0\u63a8\u5e7f\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e9%a6%96%e5%b8%ad%e5%a2%9e%e9%95%bf%e5%ae%98\" target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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