{"id":41956,"date":"2021-07-01T00:19:15","date_gmt":"2021-06-30T16:19:15","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=41956"},"modified":"2021-07-06T00:15:01","modified_gmt":"2021-07-05T16:15:01","slug":"%e5%b9%bf%e5%b7%9e%e9%94%90%e9%85%b7%e7%8e%8b%e8%8a%b3%ef%bc%9a%e5%a4%8d%e5%88%b6shein%e8%b7%a8%e5%a2%83%e6%9c%ac%e5%9c%9f%e5%8c%96kol-koc-kos%e6%b5%81%e9%87%8f%e6%b1%a0%e7%9f%a9%e9%98%b5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/41956.html","title":{"rendered":"\u5e7f\u5dde\u9510\u9177\u738b\u82b3\uff1a\u590d\u5236SHEIN!\u8de8\u5883\u672c\u571f\u5316KOL\/KOC\/KOS\u6d41\u91cf\u6c60\u77e9\u9635"},"content":{"rendered":"\n<p>\u201c\u6211\u7684\u5988\u5440\uff01\u201d\u3001\u201cOh, my god\uff01\u201d\u3001\u201c\u8fd9\u4e2a\u989c\u8272\u4e5f\u592a\u597d\u770b\u4e86\u5427\uff01\u201d\u3001\u201c\u7b54\u5e94\u6211\uff0c\u4e70\u5b83\uff01\u201d<\/p>\n\n\n\n<p>\u201c\u53e3\u7ea2\u4e00\u54e5\u201d\u674e\u4f73\u7426\u5c31\u662f\u51ed\u501f\u8fd9\u51e0\u53e5\u6781\u5177\u4e2a\u4eba\u98ce\u683c\u548c\u8fa8\u8bc6\u5ea6\u53e3\u5934\u7985\u5708\u7c89\u65e0\u6570\uff0c\u5728\u76f4\u64ad\u7535\u5546\u65f6\u4ee3\uff0c\u9700\u8981\u50cf\u674e\u4f73\u7426\u3001\u8587\u5a05\u7b49<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kos\" title=\"KOS\" target=\"_blank\">KOS<\/a><\/span>(Key Opinion Spreader\uff0c\u5173\u952e\u610f\u89c1\u4f20\u64ad\u8005)\u6765\u642d\u5efa\u4ea7\u54c1\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u7684\u4fe1\u4efb\u6865\u6881\u3002\u4e2d\u56fd\u7535\u5546\u7684\u4e89\u593a\u4ece\u51e0\u5e74\u524d\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u65b0\u96f6\u552e\uff0c\u5230\u963f\u91cc\u4eac\u4e1c\u4e8c\u9009\u4e00\uff0c\u5230\u62fc\u591a\u591a\u6a2a\u7a7a\u51fa\u4e16\u4e09\u56fd\u6df7\u6218\uff0c\u5230\u5982\u4eca\u7684\u5305\u62ec\u6296\u97f3\u76f4\u64ad\u3001\u5feb\u624b\u76f4\u64ad\u3001<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u3001\u751a\u81f3\u7f8e\u56e2\u7535\u5546\u5728\u5185\u7684\u5404\u79cd\u65b0\u8001\u52bf\u529b\u516b\u4ed9\u8fc7\u6d77\uff0c\u4e89\u593a\u6218\u8d8a\u53d1\u6fc0\u70c8\u7684\u80cc\u540e\u5374\u662f\u6d41\u91cf\u83b7\u53d6\u7684\u7126\u8651\u3002\u638c\u63e1\u5185\u5bb9\uff0c\u638c\u63e1\u80fd\u6301\u7eed\u5e26\u6765\u9ad8\u7c98\u5ea6\u9ad8\u6d88\u8d39\u80fd\u529b\u7684\u5185\u5bb9\u6d41\u91cf\uff0c\u6b63\u662f\u8fd9\u4e9b\u4e00\u6ce2\u6ce2\u6218\u5f79\u7684\u6838\u5fc3\u3002<\/p>\n\n\n\n<p>\u8de8\u5883\u51fa\u6d77\u66f4\u662f\u5982\u6b64\uff0c\u7f51\u7ea2\u8425\u9500\u662f\u4f7f\u4ea7\u54c1\u672c\u5730\u5316\uff0c\u6d88\u9664\u4ea7\u54c1\u4e0e\u6d88\u8d39\u8005\u4e4b\u95f4\u9694\u9602\u7684\u6700\u5feb\u9014\u5f84\u4e4b\u4e00\u3002\u6d77\u5916\u7f51\u7ea2\u6587\u5316\u65e9\u5df2\u5341\u5206\u76db\u884c\uff0c\u6d8c\u73b0\u51fa\u4f17\u591a\u5934\u90e8\u7f51\u7ea2\uff0c\u4ed6\u4eec\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u62e5\u6709\u5f3a\u5927\u7684\u5f71\u54cd\u529b\uff0c\u6bd4\u5982\u5728YouTube\u5750\u62e51600\u4e07\u7c89\u4e1d\u7684\u524dNASA\u5de5\u7a0b\u5e08Mark Rober\uff0c\u5728Instagram\u62e5\u6709\u8d85300\u4e07\u7c89\u4e1d\u7684\u610f\u5927\u5229\u65f6\u5c1a\u535a\u4e3bChiara Ferragni\uff0c\u4ee5\u53ca\u5728Facebook\u4e0a\u62e5\u6709110\u4e07\u4e2a\u201clike\u201d\u7684Kristina Bazan\u3002\u8fd9\u4e9b\u7f51\u7ea2\u4eec\u4e0d\u4ec5\u80fd\u8c03\u52a8\u5168\u7403\u767e\u5343\u4e07\u7528\u6237\u7684\u773c\u7403\uff0c\u66f4\u662f\u80fd\u8f7b\u6613\u6572\u5f00\u4ed6\u4eec\u7684\u94b1\u5305\uff0c\u81ea\u7136\u4e5f\u5c31\u4e00\u76f4\u88ab\u5546\u5bb6\u4eec\u6240\u8ffd\u6367\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/62820a4cecb342e9b8fbc0a41462f9f1.png\" alt=\"\u5e7f\u5dde\u9510\u9177\u738b\u82b3\uff1a\u590d\u5236SHEIN!\u8de8\u5883\u672c\u571f\u5316KOL\/KOC\/KOS\u6d41\u91cf\u6c60\u77e9\u9635\"\/><\/figure>\n\n\n\n<p>(\u6765\u6e90\uff1aInfluencer Marketing Hub )<\/p>\n\n\n\n<p>\u7f51\u7ea2\u8425\u9500\u7684\u4e3b\u4f53\u5305\u62ec<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/kol\" title=\"KOL\" target=\"_blank\">KOL<\/a><\/span>\uff08Key Opinion Leader\uff0c\u5173\u952e\u610f\u89c1\u9886\u8896\uff09\u3001KOC(Key Opinion Consumer\uff0c\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005)\u548cKOS\u3002<\/p>\n\n\n\n<p>\u5927\u5bb6\u5bf9KOL\u5e76\u4e0d\u964c\u751f\uff0c\u8fd9\u4e9b\u7f51\u7ea2\u5927V\u5728\u5404\u7c7b\u793e\u4ea4\u5a92\u4f53\u62e5\u6709\u4e00\u5b9a\u7684\u8bdd\u8bed\u6743\u548c\u5927\u91cf\u7c89\u4e1d\uff0c\u6210\u4e3a\u4e86\u7535\u5546\u5e73\u53f0\u3001\u54c1\u724c\u5546\u4e89\u62a2\u7684\u5bf9\u8c61\u3002<\/p>\n\n\n\n<p>KOC\u5219\u662f\u5b58\u5728\u4e8e\u6211\u4eec\u8eab\u8fb9\uff0c\u70ed\u4e8e\u5206\u4eab\u5404\u7c7b\u597d\u7269\u7684\u7fa4\u4f53\uff0c\u76f8\u8f83\u4e8e\u5546\u4e1a\u5316\u8f83\u9ad8\u7684KOL\uff0cKOC\u7684\u8425\u9500\u6027\u8f83\u5f31\uff0c\u66f4\u5bb9\u6613\u5f71\u54cd\u540c\u7c7b\u7fa4\u4f53\u7684\u6d88\u8d39\u51b3\u7b56\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/7546180f7c0646409e00068b41061d57.png\" alt=\"\u5e7f\u5dde\u9510\u9177\u738b\u82b3\uff1a\u590d\u5236SHEIN!\u8de8\u5883\u672c\u571f\u5316KOL\/KOC\/KOS\u6d41\u91cf\u6c60\u77e9\u9635\"\/><\/figure>\n\n\n\n<p>KOS\u5219\u66f4\u591a\u5730\u9690\u85cf\u5728\u67d0\u4e9b\u79c1\u57df\u4e4b\u4e2d\uff0c\u6bd4\u5982\u670b\u53cb\u5708\u3001\u793e\u7fa4\u3001\u8d34\u5427\u3001\u8bba\u575b\u7b49\u3002\u4ed6\u4eec\u901a\u5e38\u662f\u67d0\u4e00\u5782\u76f4\u9886\u57df\u8fbe\u4eba\uff0c\u5f15\u9886\u67d0\u4e2a\u5708\u5c42\u98ce\u6f6e\u3002\u6bd4\u5982\u7535\u5b50\u53d1\u70e7\u53cb\uff0c\u70ed\u8877\u4e8e\u4f7f\u7528\u5404\u79cd\u65b0\u6b3e\u624b\u673a\u6d4b\u8bc4\uff0c\u4ed6\u4eec\u5728\u5e2e\u52a9\u54c1\u724c\u7cbe\u51c6\u89e6\u8fbe\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p>\u5b9e\u9645\u4e0a\uff0cKOL\u3001KOC\u3001KOS\u7684\u5546\u4e1a\u5316\u5e94\u7528\u501f\u7740\u5168\u7403\u793e\u4ea4\u7535\u5546\u987a\u52bf\u800c\u8d77\uff0c\u800c\u628a\u7f51\u7ea2\u8425\u9500\u73a9\u5f97\u8ba9\u4eba\u62cd\u6848\u53eb\u7edd\u7684\u65e0\u7591\u662fSHEIN\u3002<\/p>\n\n\n\n<p>\u516c\u5f00\u6d88\u606f\u663e\u793a\uff0c\u4ece2010\u5e74\u8d77\uff0cSHEIN\u5f00\u59cb\u5728\u6d77\u5916\u5e73\u53f0Instagram\u3001Youtube\u3001Facebook\u5bfb\u627e\u7f51\u7ea2\uff0c\u7528\u514d\u8d39\u7684\u8863\u670d\u6216\u5546\u4e1a\u5408\u4f5c\u7b49\u65b9\u5f0f\u6362\u53d6\u63a8\u5e7f\u6d41\u91cf\u3001\u5b9e\u73b0\u9500\u552e\u8f6c\u5316\uff0c\u53e4\u8001\u5374\u6709\u6548\u7684\u201c\u8054\u76df\u6d41\u91cf\u5206\u6da6\u6a21\u5f0f\u201d\u88abSHEIN\u73a9\u5f97\u6e9c\u6e9c\u7684\u3002<\/p>\n\n\n\n<p>2020\u5e74\uff0c\u4f7fSHEIN\u5927\u83b7\u6210\u529f\u7684\u662f\u5176\u793e\u4ea4\u5a92\u4f53\u7b56\u7565\uff0c\u5373\u201c\u7ea2\u4eba\u8054\u76df\u8ba1\u5212\u201d\u2014\u2014SHEIN\u4e0e\u5927\u7f51\u7ea2\u5efa\u7acb\u76f8\u5bf9\u7a33\u5065\u7684\u4f19\u4f34\u5173\u7cfb\uff0c\u540c\u65f6\u4e0e\u5e9e\u5927\u7684\u5c0f\u7f51\u7ea2\u7fa4\u4f53\u4fdd\u6301\u5bc6\u5207\u5408\u4f5c\u30022018\u5e74SHEIN\u521a\u8fdb\u5165\u5370\u5ea6\u5e02\u573a\u5c31\u4e0e\u7ea62000\u4f4d\u6709\u5f71\u54cd\u529b\u7684\u4eba\u8fbe\u6210\u4e86\u5408\u4f5c\uff0c\u5e76\u4e14\u51e0\u4e4e\u6bcf\u5929\u90fd\u5728\u4e0e\u6f5c\u5728\u5408\u4f5c\u4f19\u4f34\u8054\u7cfb\u3002<\/p>\n\n\n\n<p>\u201cSHEIN\u76ee\u524d\u7684\u9886\u519b\u72b6\u6001\u5f88\u96be\u590d\u5236\uff0c\u5355\u5355\u662f\u89e6\u8fbe\u6d77\u91cf\u8d28\u91cf\u6d77\u5916\u7684KOS\u3001KOL\u3001KFC\uff0c\u5e76\u4f7f\u5176\u4fdd\u6301\u6d3b\u8dc3\uff0c\u4e0e\u4f60\u8fbe\u6210\u957f\u671f\u5408\u4f5c\uff0c\u5c31\u5df2\u7ecf\u5f88\u96be\u4e86\u3002\u201d\u738b\u82b3\u611f\u6168\u9053\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/51df49ae18a2429cbd8aa4391545991b.png\" alt=\"\u5e7f\u5dde\u9510\u9177\u738b\u82b3\uff1a\u590d\u5236SHEIN!\u8de8\u5883\u672c\u571f\u5316KOL\/KOC\/KOS\u6d41\u91cf\u6c60\u77e9\u9635\"\/><\/figure>\n\n\n\n<p>\uff08\u6765\u6e90\uff1aSHEIN\uff09<\/p>\n\n\n\n<p>\u73b0\u5728\u8de8\u5883\u7535\u5546\u884c\u4e1a\u5bf9KOS\u3001KOL\u3001KFC\u7406\u89e3\u6709\u4e9b\u5fae\u5206\u6b67\uff0c\u6709\u4eba\u8ba4\u4e3aKOS\u3001KOL\u3001KFC\u53ea\u662f\u4e00\u79cd\u9500\u552e\u624b\u6bb5\uff0cROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09\u624d\u662f\u5173\u6ce8\u7684\u91cd\u70b9\uff0c\u6709\u4eba\u5219\u8ba4\u4e3aKOS\u3001KOL\u3001KFC\u626e\u6f14\u7684\u662f\u5e2e\u52a9\u6d77\u5916\u54c1\u724c\u672c\u571f\u5316\u7684\u89d2\u8272\u3002<\/p>\n\n\n\n<p><strong>\u201c\u6211\u4eec\u7684\u4ea7\u54c1\u9762\u5411\u6d77\u5916\u6d88\u8d39\u8005\uff0c\u662f\u9700\u8981\u6709\u672c\u571f\u5316\u5185\u5bb9\u7684\uff0c\u800c\u6211\u4eec\u9700\u8981\u6d77\u5916KOS\u3001KOL\u3001KFC\u5e2e\u6211\u4eec\u505a\u672c\u5730\u5185\u5bb9\u627f\u63a5\uff0c\u8ba9\u4ea7\u54c1\u5448\u73b0\u672c\u571f\u5316\u5143\u7d20\uff0c\u4ece\u800c\u589e\u5f3a\u6d77\u5916\u6d88\u8d39\u8005\u5bf9\u4ea7\u54c1\u4fe1\u4efb\u611f\u548c\u8ba4\u540c\u611f\u3002\u201d\u738b\u82b3\u7684\u89c2\u70b9\u66f4\u503e\u5411\u4e8e\u540e\u8005\u3002<\/strong><\/p>\n\n\n\n<p>\u7f51\u7ea2\u8425\u9500\u7684\u53d1\u5c55\uff0c\u4eceKOS\u89d2\u5ea6\u6765\u8bf4\uff0c\u53d1\u6325\u5176\u5bfc\u8d2d\u80fd\u529b\uff0c\u901a\u8fc7\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u7b49\u5f62\u5f0f\u6765\u5c55\u793a\u4ea7\u54c1\uff0c\u589e\u5f3a\u4ea7\u54c1\u5438\u5f15\u529b\uff0c\u4ece\u800c\u63d0\u9ad8\u4ea7\u54c1\u8f6c\u5316\u7387\u3002\u5176\u76ee\u7684\u662f\u9500\u552e\uff0c\u800c\u4e0d\u662f\u5efa\u7acb\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u738b\u82b3\u8ba4\u4e3a\uff0c\u201c\u672a\u6765\uff0c\u65e0\u8bba\u662f\u72ec\u7acb\u7ad9\u4e3b\u7ad9\u3001\u7cbe\u54c1\u7ad9\u8fd8\u662f\u4e0d\u540c\u7684\u5e73\u53f0\uff0cKOS\u3001KOL\u3001KFC\u4f1a\u5f62\u6210\u7ec4\u5408\u6027\u7684\u6253\u6cd5\uff0c\u8fd9\u610f\u5473\u7740\u4e0d\u4ec5\u8981\u6709\u9500\u552e\u5bfc\u5411\u3001\u8fd8\u8981\u6ce8\u91cd\u5185\u5bb9\u4f20\u64ad\u548c\u54c1\u724c\u5efa\u7acb\u3002\u201d<\/p>\n\n\n\n<p><strong>\u738b\u82b3\u53ca\u5176\u56e2\u961f\u4e00\u76f4\u5728\u63a2\u7d22\u8fd9\u79cd\u7ec4\u5408\u5f0f\u7684\u6253\u6cd5\uff0c\u4e5f\u5c06\u5728\u65b0\u5174\u5e02\u573a\u9a8c\u8bc1\u5176\u65b9\u6cd5\u8bba\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u201c\u6211\u4eec\u5e0c\u671b\u6211\u4eec\u6478\u7d22\u51fa\u6765\u7684\u8fd9\u4e9b\u65b9\u6cd5\u8bba\u80fd\u88ab\u590d\u5236\u548c\u518d\u5ea6\u5e94\u7528\uff0c\u8ba9\u8de8\u5883\u7535\u5546\u4ece\u4e1a\u8005\u5feb\u901f\u590d\u5236SHEIN\u7684\u6d41\u91cf\u6a21\u5f0f\uff0c\u4f7f\u5176\u7f29\u77ed\u8fdb\u5165\u65b0\u5e02\u573a\u65f6\u95f4\uff0c\u4ee5\u53ca\u5f62\u6210\u5f00\u521b\u65b0\u9500\u552e\u6e20\u9053\u548c\u533a\u57df\u8def\u5f84\uff0c\u800c\u975e\u6bcf\u6b21\u90fd\u4ece\u5934\u642d\u5efa\u6d77\u5916\u6d41\u91cf\u672c\u5730\u5316\u6e20\u9053\u3002\u201d<\/strong><\/p>\n\n\n\n<p>\u201c\u5f97\u6d41\u91cf\u8005\u5f97\u5929\u4e0b\u201d\uff0c\u8de8\u5883\u7535\u5546\u53d1\u5c55\u4e5f\u662f\u5982\u6b64\u3002<\/p>\n\n\n\n<p>\u5927\u5bb6\u90fd\u5728\u5403\u6d41\u91cf\u7ea2\u5229\u3002\u4f46\u968f\u7740\u6d41\u91cf\u6210\u672c\u5347\u9ad8\uff0c\u5356\u5bb6\u5229\u76ca\u7a7a\u95f4\u88ab\u538b\u7f29\uff0c\u7ea2\u5229\u9010\u6e10\u6d88\u5931\u3002\u5982\u56fd\u5185\u5929\u732b\u7684\u6dd8\u54c1\u724c\uff0c\u5356\u5bb6\u7684\u8425\u9500\u6210\u672c60%\u4ee5\u4e0a\u90fd\u7528\u4e8e\u6d41\u91cf\u83b7\u53d6\u8d39\u3002<\/p>\n\n\n\n<p><strong>\u5bf9\u4e8e\u65b0\u6d41\u91cf\u6a21\u5f0f\uff0c\u65b0\u6d41\u91cf\u7ec4\u6210\uff0c\u65b0\u533a\u57df\u5e02\u573a\uff0c\u8de8\u5883\u7535\u5546\u4ece\u4e1a\u8005\u90fd\u5341\u5206\u5173\u6ce8\u3002\u5355\u4e00\u5e73\u53f0\u578b\u5356\u5bb6\u7684\u903b\u8f91\u4e0d\u590d\u6742\uff0c\u66f4\u5173\u6ce8\u5e73\u53f0\u7684\u6d41\u91cf\u5206\u914d\u6a21\u5f0f\u548c\u6d41\u91cf\u7ea2\u5229\uff0c\u800c\u72ec\u7acb\u7ad9\u5173\u6ce8\u7684\u662f\u4e0d\u4ec5\u6d41\u91cf\u83b7\u53d6\u80fd\u529b\uff0c\u8fd8\u8981\u5173\u6ce8\u6d41\u91cf\u6301\u7eed\u5e94\u7528\u3001\u8ba2\u5355\u5c65\u7ea6\u80fd\u529b\u7b49\u3002<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/07\/74b7cf092ede45dfbdf7a63facfcbb12.png\" alt=\"\u5e7f\u5dde\u9510\u9177\u738b\u82b3\uff1a\u590d\u5236SHEIN!\u8de8\u5883\u672c\u571f\u5316KOL\/KOC\/KOS\u6d41\u91cf\u6c60\u77e9\u9635\"\/><\/figure>\n\n\n\n<p>(\u6765\u6e90\uff1aInfluencer Marketing Hub 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Data 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target=\"_blank\">\u9996\u5e2d\u589e\u957f\u5b98 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/tag\/%e5%b0%8f%e7%ba%a2%e4%b9%a6\" target=\"_blank\">\u5c0f\u7ea2\u4e66 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/tag\/%E8%A7%86%E9%A2%91%E5%8F%B7\" target=\"_blank\" rel=\"noreferrer noopener\">\u89c6\u9891\u53f7 \u2013 \u589e\u957f\u9ed1\u5ba2 Growth Hacker<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth 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