{"id":41744,"date":"2021-06-29T11:04:19","date_gmt":"2021-06-29T03:04:19","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=41744"},"modified":"2021-06-29T11:04:42","modified_gmt":"2021-06-29T03:04:42","slug":"%e8%b4%a2%e6%8a%a5%e7%9a%84%e7%bb%a9%e4%bc%98%e6%8c%87%e6%a0%87-vs-%e5%a2%9e%e9%95%bf%e7%9a%84%e6%b5%b7%e7%9b%97%e6%8c%87%e6%a0%87%ef%bd%9c-%e5%a2%9e%e9%95%bf%e9%bb%91%e5%ae%a2%e8%8c%83%e5%86%b0","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/41744.html","title":{"rendered":"\u8d22\u62a5\u7684\u7ee9\u4f18\u6307\u6807 vs \u589e\u957f\u7684\u6d77\u76d7\u6307\u6807\uff5c \u589e\u957f\u9ed1\u5ba2\u8303\u51b0"},"content":{"rendered":"\n<p>\u6700\u8fd1\u8bfb\u4e86\u53f0\u6e7e\u57f9\u8bad\u8bb2\u5e08\u6797\u660e\u6a1f\u7684\u300a\u4e94\u5927\u5173\u952e\u6570\u5b57\u529b\uff1a\u4e0d\u61c2\u8d22\u62a5\uff0c\u4e5f\u80fd\u8f7b\u677e\u9009\u51fa\u8d5a\u94b1\u7ee9\u4f18\u80a1\u300b\uff0c\u5185\u5bb9\u662f\u4ed6\u591a\u5e74\u7ebf\u4e0b\u8d22\u52a1\u77e5\u8bc6\u57f9\u8bad\u8bfe\u7a0b\u7684\u90e8\u5206\u7cbe\u9ad3\u3002<\/p>\n\n\n\n<p>\u4e66\u4e2d\u603b\u7ed3\u4e86<strong>\u8861\u91cf\u7ee9\u4f18\u80a1\u7684\u4e94\u5927\u5224\u5b9a\u6307\u6807\uff08\u6709\u987a\u5e8f\u6743\u91cd\uff09\u2014\u2014<\/strong><\/p>\n\n\n\n<p><strong>\u73b0\u91d1\u6d41\u91cf &gt;&nbsp;\u7ecf\u8425\u80fd\u529b &gt;&nbsp;\u83b7\u5229\u80fd\u529b &gt;&nbsp;\u8d22\u52a1\u7ed3\u6784 &gt;&nbsp;\u507f\u503a\u80fd\u529b\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"2160\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-331.png\" alt=\"\" class=\"wp-image-41746\"\/><\/figure><\/div>\n\n\n\n<p>\u8bfb\u7f62\u89c9\u5f97\u773c\u719f\u3002<\/p>\n\n\n\n<p><strong>\u5480\u56bc\u73a9\u5473\u4e86\u4e00\u756a\uff0c\u60f3\u5230\u62ff\u53bb\u8ddf\u300a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u300b\u91cc\u7684\u7845\u8c37<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%b5%b7%e7%9b%97%e6%a8%a1%e5%9e%8b\" title=\"\u6d77\u76d7\u6a21\u578b\" target=\"_blank\">\u6d77\u76d7\u6a21\u578b<\/a><\/span>\u300cAARRR\u300d\u505a\u4e86\u4e2a\u5bf9\u6bd4\uff0c\u7adf\u7136\u9ad8\u5ea6\u91cd\u5408\uff0c\u53ef\u4ee5\u4e92\u76f8\u5370\u8bc1\u3001\u5bf9\u7167\u8bb0\u5fc6\u3002<\/strong><\/p>\n\n\n\n<p>\u66f4\u51c6\u786e\u5730\u8bf4\uff0c\u8fd9\u91cc\u300c\u9ad8\u5ea6\u91cd\u5408\u300d\u7684\uff0c\u4e0d\u662f\u5927\u5bb6\u542c\u6ee5\u8bb2\u6ee5\u7684 <a href=\"https:\/\/www.growthhk.cn\/tag\/aarrr\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/aarrr\" target=\"_blank\" rel=\"noreferrer noopener\">AARRR<\/a>\uff0c\u800c\u662f<strong>\u6539\u5584\u6b21\u5e8f\u540e\u7684 <a href=\"https:\/\/www.growthhk.cn\/tag\/RARRA\" data-type=\"URL\" data-id=\"https:\/\/www.growthhk.cn\/tag\/RARRA\" target=\"_blank\" rel=\"noreferrer noopener\">RARRA<\/a><\/strong>\u3002<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>\u2014\u2014\u2014&nbsp;\u79d1\u666e\u65f6\u95f4\uff0c\u884c\u4e1a\u4eba\u58eb\u53ef\u4ee5\u7565\u8fc7 \u2014\u2014\u2014<\/strong><\/em><\/p>\n\n\n\n<p><em>\u8fd9\u91cc\u7684\u533a\u522b\uff1a<\/em><\/p>\n\n\n\n<p><em><strong>AARRR<\/strong>&nbsp;= Acquisition\uff08\u83b7\u5ba2\uff09\u3001Activation\uff08\u6fc0\u6d3b\uff09\u3001Retention\uff08\u7559\u5b58\uff09\u3001Revenue\uff08\u53d8\u73b0\uff09\u3001Referral\uff08\u53e3\u7891\uff09\u3002<\/em><\/p>\n\n\n\n<p><em><strong>RARRA<\/strong>&nbsp;= Retention\uff08\u7559\u5b58\uff09\u3001 Activation\uff08\u6fc0\u6d3b\uff09\u3001Revenue\uff08\u53d8\u73b0\uff09\u3001Referral\uff08\u53e3\u7891\uff09\u3001Acquisition\uff08\u83b7\u5ba2\uff09\u3002<\/em><\/p>\n\n\n\n<p><em>\u867d\u7136\u53ea\u662f\u6b21\u5e8f\u4e0d\u540c\uff0c\u5374\u6784\u6210\u4e24\u79cd\u4ef7\u503c\u53d6\u5411\uff0c\u5bfc\u81f4\u4e24\u79cd\u521b\u4e1a\u98ce\u683c\u3002<\/em><\/p>\n\n\n\n<p><em>\u524d\u8005\uff0c\u4e5f\u5c31\u662f\u76ee\u524d\u589e\u957f\u5708\u8857\u77e5\u5df7\u95fb\u7684 AARRR \u589e\u957f\u6a21\u578b\uff0c\u6700\u521d\u662f 2010 \u5e74\u524d\u540e\u7845\u8c37\u79d1\u6280\u5708\u53d1\u660e\u7684\uff0c\u5c5e\u4e8e\u5341\u5e74\u524d\u7684\u53e4\u8463\u3002\u5b83\u66f4\u9002\u5408\u7ecf\u6d4e\u4e0a\u884c\u5468\u671f\u3001\u884c\u4e1a\u589e\u91cf\u9636\u6bb5\uff0c\u6bd4\u59822010\u5e74-2015\u5e74\uff0c\u8bde\u751f\u4e86\u4e00\u5806\u5148\u70e7\u94b1\u83b7\u5ba2\uff0c\u540e\u8003\u8651\u5546\u4e1a\u53d8\u73b0\u7684\u4e92\u8054\u7f51\u516c\u53f8\u3002\uff08\u6211 2015 \u5e74\u51fa\u7248\u7684\u300a\u589e\u957f\u9ed1\u5ba2\u300b\u5168\u4e66\u7ae0\u8282\u4e5f\u662f\u56f4\u7ed5 AARRR \u987a\u5e8f\u6765\u6392\u5e03\uff09<\/em><\/p>\n\n\n\n<p><em>\u540e\u8005 RARRA \u5219\u662f<strong>\u7ecf\u6d4e\u4e0b\u884c\u5468\u671f\u3001\u884c\u4e1a\u7f29\u91cf\u9636\u6bb5\u7684\u66ff\u4ee3\u6a21\u578b<\/strong>\uff0c\u5230 2018 \u5e74\u624d\u88ab\u9996\u6b21\u63d0\u51fa\uff08\u4f46\u5f71\u54cd\u529b\u8fdc\u4e0d\u5982 AARRR \u5e7f\u4e3a\u4eba\u77e5\uff09\u3002RARRA \u60f3\u8868\u8fbe\uff1a\u4ee5\u5f80\u51ed\u62c9\u65b0\u83b7\u5ba2\u4e3a\u4e2d\u5fc3\u7684\u589e\u957f\u6a21\u5f0f\u4e0d\u518d\u594f\u6548\uff0c\u5e76\u4e0d\u662f\u968f\u624b\u5f00\u53d1\u4e2a APP \u5c31\u80fd\u8d5a\u94b1\uff0c\u6c34\u6da8\u8239\u9ad8\u7684\u6210\u672c\u5012\u903c\u4eba\u4eec\u5148\u8003\u8651\u8d5a\u94b1\uff0c\u518d\u53bb\u60f3\u6269\u5f20\u3002<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"300\" height=\"202\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/image-332.png\" alt=\"\" class=\"wp-image-41747\"\/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em><strong>\u2014\u2014\u2014 \u79d1\u666e\u7ed3\u675f\uff0c\u56de\u5f52\u6b63\u9898\u7684\u5206\u5272\u7ebf \u2014\u2014\u2014<\/strong><\/em><strong><\/strong><\/p>\n\n\n\n<p>\u4e3a\u4ec0\u4e48\u6211\u8ba4\u4e3a\uff0c\u770b\u8d22\u62a5\u8861\u91cf\u7ee9\u4f18\u80a1\u7684\u4e94\u5927\u539f\u5219\uff08\u73b0\u91d1\u6d41\u91cf\u3001\u7ecf\u8425\u80fd\u529b\u3001\u83b7\u5229\u80fd\u529b\u3001\u8d22\u52a1\u7ed3\u6784\u3001\u507f\u503a\u80fd\u529b\uff09\uff0c\u80fd\u5b8c\u7f8e\u6620\u5c04\u5230\u589e\u957f\u884c\u4e1a\u7684\u4e94\u5927\u6307\u6807 RARRA\uff08\u7559\u5b58\u3001\u6fc0\u6d3b\u3001\u53d8\u73b0\u3001\u53e3\u7891\u3001\u83b7\u5ba2\uff09\u5462\uff1f<\/p>\n\n\n\n<p><strong>1\u3001\u73b0\u91d1\u6d41\u91cf \u2248&nbsp; \u7559\u5b58 R\uff08\u6bd4\u6c14\u957f\uff09<\/strong><\/p>\n\n\n\n<p>\u73b0\u91d1\u6d41\u91cf\u3001\u7559\u5b58\u7387\uff0c\u8003\u6838\u7684\u90fd\u662f\u4e00\u5bb6\u516c\u53f8\u7684<strong>\u7eed\u547d\u96be\u6613\u5ea6<\/strong>\u3002<\/p>\n\n\n\n<p>\u4e00\u5bb6\u516c\u53f8\u9700\u8981\u6301\u7eed\u7684\u73b0\u91d1\u6d41\uff0c\u624d\u80fd\u7ef4\u6301\u7ecf\u8425\u6d3b\u52a8\uff0c\u5b58\u7eed\u4e0b\u53bb\u3002\u6b63\u5982\u521b\u4e1a\u516c\u53f8\u9700\u8981\u6301\u7eed\u7559\u4f4f\u7528\u6237\/\u987e\u5ba2\uff0c\u624d\u6709\u540e\u7eed\u7684\u60f3\u8c61\u7a7a\u95f4\uff0c\u6709\u4eba\u63a5\u76d8\u3002\u6838\u5fc3\u662f\u6e90\u6e90\u4e0d\u65ad\u5730\u8865\u5145\u65b0\u9c9c\u8840\u6db2\uff0c\u4e3a\u672a\u6765\u521b\u9020\u5229\u6da6\u63d0\u4f9b\u539f\u6599\u3002<\/p>\n\n\n\n<p>\u62fc\u547d\u751f\u4ea7\u7ecf\u8425\u5374\u6ca1\u6709\u7a33\u5b9a\u73b0\u91d1\u6d41\uff0c\u5c31\u50cf\u62fc\u547d\u5f00\u53d1\u4ea7\u54c1\u5374\u7559\u4e0d\u4f4f\u7528\u6237\u4e00\u6837\uff0c\u90fd\u662f\u4e00\u573a\u81ea\u6211\u611f\u52a8\u7684\u5f92\u52b3\u65e0\u529f\u3002<\/p>\n\n\n\n<p><strong>2\u3001\u7ecf\u8425\u80fd\u529b \u2248&nbsp; \u6d3b\u8dc3 A\uff08\u7ffb\u684c\u7387\uff09<\/strong><\/p>\n\n\n\n<p>\u4e00\u5bb6\u516c\u53f8\u7684\u7ecf\u8425\u80fd\u529b\uff0c\u5728\u4e8e<strong>\u5982\u4f55\u4f18\u5316\u6d41\u7a0b\u7ba1\u7406\uff0c\u628a\u6709\u9650\u7684\u8d44\u4ea7\u5145\u5206\u538b\u69a8\u5230\u6781\u81f4\uff0c\u63d0\u5347\u53d8\u73b0\u6548\u7387\u3002<\/strong>\u8fd9\u8ddf\u8003\u6838\u6d3b\u8dc3\u5ea6\u6307\u6807\u662f\u76f8\u901a\u7684\uff0c\u90fd\u662f\u8bb2<strong>\u600e\u4e48\u5728\u56fa\u5b9a\u7684\u5730\u76d8\u91cc\u73a9\u51fa\u82b1\u6765\u3002<\/strong><\/p>\n\n\n\n<p>\u540c\u6837\u79df\u8d41\u4e00\u5957\u8001\u65e7\u516c\u5bd3\uff0c\u6709\u4eba\u505a\u77ed\u79df\uff0c\u6709\u4eba\u641e\u684c\u6e38\uff0c\u6709\u4eba\u5f53\u5916\u5356\u540e\u53a8\uff0c \u6709\u4eba\u5806\u6bd4\u7279\u77ff\u673a\uff0c\u576a\u6548\u4e00\u5b9a\u662f\u4e0d\u4e00\u6837\u7684\u3002<\/p>\n\n\n\n<p>\u7ecf\u8425\u80fd\u529b\u7684\u4e00\u4e2a\u5177\u8c61\u5316\u7684\u4f8b\u5b50\uff0c\u662f\u5f00\u996d\u9986\u7684<strong>\u300c\u7ffb\u684c\u7387\u300d\u6307\u6807<\/strong>\uff0c\u8861\u91cf\u7684\u662f\u540c\u4e00\u684c\u6d41\u6c34\u5e2d\uff0c\u4e00\u5929\u5185\u6765\u6765\u53bb\u53bb\u4e86\u591a\u5c11\u62e8\u4eba\u3002\u5ba2\u5355\u4ef7\u8fd1\u4f3c\u7684\u524d\u63d0\u4e0b\uff0c\u5982\u679c\u4f60\u80fd\u8ba9\u5ba2\u4eba\u534a\u5c0f\u65f6\u5403\u5b8c\u8d70\u4eba\uff0c\u90a3\u5c31\u6bd4\u5ba2\u4eba\u52a8\u8f84\u5403\u4fe9\u949f\u5934\u7684\u751f\u610f\uff0c\u66f4\u52a0\u597d\u8d5a\u3002\u4e3a\u6b64\u4f60\u53ef\u4ee5\u64ad\u653e\u5feb\u8282\u594f\u7684 BGM\u3001\u5728\u7528\u9910\u4f4e\u8c37\u65f6\u6bb5\u4f18\u60e0\u4fc3\u9500\u3001\u6216\u8005\u5e72\u8106\u4e0d\u5356\u5c0f\u9f99\u867e\u6539\u5356\u7f8e\u5f0f\u5feb\u9910\u3002<\/p>\n\n\n\n<p>\u8ddf\u63d0\u5347\u7ffb\u684c\u7387\u7c7b\u4f3c\uff0c\u521b\u4e1a\u516c\u53f8\u505a\u4e86\u4e00\u4e2a APP\uff0c\u4f1a\u60f3\u65b9\u8bbe\u6cd5\u8ba9\u7528\u6237\u4e00\u5929\u591a\u6253\u5f00\u51e0\u6b21\u3002\u4e3a\u6b64\u53ef\u4ee5\u7ec6\u5206\u65f6\u6bb5\u3001\u4eba\u7fa4\u3001\u4e3b\u9898\u6765\u9488\u5bf9\u6027\u53d1 Push 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Referral\uff08\u652f\u6301\u8005\u591a\u5417\uff09<\/strong><\/p>\n\n\n\n<p>\u6797\u660e\u6a1f\u6240\u8bf4\u7684\u300c\u8d22\u52a1\u7ed3\u6784\u300d\uff0c\u662f\u6307\u516c\u53f8\u8d44\u4ea7\u4e2d\uff0c\u8d1f\u503a\u548c\u80a1\u4e1c\u6743\u76ca\u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<p>\u4ed6\u8ba4\u4e3a\uff0c\u5982\u679c\u80a1\u4e1c\u4eec\u4e0d\u8ba4\u53ef\u516c\u53f8\u7684\u7ecf\u8425\u65b9\u5411\uff0c\u5165\u80a1\u8d44\u91d1\u5c31\u4f1a\u51cf\u5c11\uff0c\u516c\u53f8\u4e8e\u662f\u53ea\u80fd\u8f6c\u800c\u53bb\u627e\uff08\u66f4\u4e3a\u4e25\u82db\u7684\uff09\u94f6\u884c\u7b49\u673a\u6784\u501f\u8d37\uff0c\u4f53\u73b0\u5728\u62a5\u8868\u4e0a\u5c31\u662f\u80a1\u4e1c\u6743\u76ca\u51cf\u5c11\u3001\u8d1f\u503a\u53d8\u591a\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\uff0c\u56fd\u4ea7\u7535\u52a8\u8f66\u5982\u679c\u7740\u624b\u7814\u53d1\u8d85\u5927\u529f\u7387\u7684\u5b89\u5168\u5feb\u5145\u7535\u6c60\uff0c\u6211\u81ea\u7136\u613f\u610f\u52a0\u6ce8\u6295\u8d44\uff1b\u4f46\u5982\u679c\u54ea\u5bb6 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