{"id":41599,"date":"2021-06-27T22:17:38","date_gmt":"2021-06-27T14:17:38","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=41599"},"modified":"2021-06-27T22:18:14","modified_gmt":"2021-06-27T14:18:14","slug":"%e4%b8%80%e6%96%87%e8%af%a6%e8%a7%a3%e6%8a%96%e9%9f%b3%e7%94%b5%e5%95%86fact%e5%9b%9b%e5%a4%a7%e7%bb%8f%e8%90%a5%e7%9f%a9%e9%98%b5","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/douyin\/41599.html","title":{"rendered":"\u4e00\u6587\u8be6\u89e3\u6296\u97f3\u7535\u5546FACT\u56db\u5927\u7ecf\u8425\u77e9\u9635"},"content":{"rendered":"\n

\u4e3a\u5e2e\u52a9\u5546\u5bb6\u5728\u6296\u97f3<\/a><\/span>\u7535\u5546\u5b9e\u73b0\u6210\u4ea4\u989d\uff08GMV\uff09\u7684\u53ef\u6301\u7eed\u589e\u957f\uff0c\u6296\u97f3\u7535\u5546\u4e0e\u8d1d\u6069\u5171\u540c\u63a8\u51faFACT<\/a><\/span>\u7ecf\u8425\u77e9\u9635\u6a21\u578b\u3002\u8fd9\u4e2a\u6a21\u578b\u56de\u7b54\u4e86\u4e09\u4e2a\u5173\u952e\u95ee\u9898\uff1a<\/p>\n\n\n\n

\u6296\u97f3\u7535\u5546\u7684\u589e\u957f\u903b\u8f91\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

\u5982\u4f55\u5728\u6296\u97f3\u7535\u5546\u5e03\u5c40\u751f\u610f\uff1f<\/p>\n\n\n\n

\u5546\u5bb6\u7684\u7ec4\u7ec7\u80fd\u529b\u5982\u4f55\u5339\u914d\uff1f<\/p>\n\n\n\n

\"\u4e00\u6587\u8be6\u89e3\u6296\u97f3\u7535\u5546FACT\u56db\u5927\u7ecf\u8425\u77e9\u9635\"\/<\/figure>\n\n\n\n

\u4e00\u3001\u6296\u97f3\u7535\u5546\u662f\u96ea\u7403\u5f0f\u7684\u6eda\u52a8\u589e\u957f\u903b\u8f91\uff1a<\/strong><\/p>\n\n\n\n

\u6d41\u91cf\u3001\u8f6c\u5316\u3001\u6c89\u6dc0\u662f\u7535\u5546\u7ecf\u8425\u7684\u57fa\u672c\u4e09\u8981\u7d20\uff0c\u5728\u6296\u97f3\u7535\u5546\u4e2d\uff0c\u968f\u7740\u7528\u6237\u89c4\u6a21\u548c\u4ea4\u6613\u6570\u636e\u7684\u6301\u7eed\u79ef\u7d2f\uff0c\u4f7f\u8f6c\u5316\u3001\u6c89\u6dc0\u5bf9\u6d41\u91cf\u83b7\u53d6\u8fdb\u884c\u6301\u7eed\u6821\u51c6\u548c\u653e\u5927\uff0c\u8ba9\u5e97\u94fa\u4e0d\u65ad\u8fdb\u5165\u201c\u589e\u957f\u5faa\u73af\u201d\uff0c\u4ece\u800c\u5b9e\u73b0\u5e97\u94fa\u751f\u610f\u6eda\u96ea\u7403\u5f0f\u7684\u5feb\u901f\u589e\u957f\u3002<\/p>\n\n\n\n

\u4e8c\u3001\u5e03\u5c40FACT\u56db\u5927\u7ecf\u8425\u77e9\u9635\uff1a<\/strong><\/p>\n\n\n\n

FACT\u662f\u5546\u5bb6\u5728\u6296\u97f3\u7535\u5546\u7684\u56db\u5927\u7ecf\u8425\u9635\u5730\uff0c\u5b83\u4eec\u5206\u522b\uff1aF\uff08Field\uff09\u5546\u5bb6\u81ea\u64ad\u7684\u9635\u5730\u7ecf\u8425\uff1bA\uff08Alliance\uff09\u6d77\u91cf\u8fbe\u4eba\u7684\u77e9\u9635\u7ecf\u8425\uff1bC\uff08Campaign\uff09\u8425\u9500\u6d3b\u52a8\u7684\u7ec4\u5408\u7206\u53d1\uff1bT\uff08Top-KOL\uff09\u5934\u90e8\u5927V\u7684\u54c1\u9500\u53cc\u8d62\u3002\u5546\u5bb6\u53ef\u4ee5\u57fa\u4e8e\u4e0d\u540c\u9636\u6bb5\u7684GMV\u589e\u957f\u9700\u6c42\uff0c\u7075\u6d3b\u5206\u914d\u56db\u5927\u7ecf\u8425\u9635\u5730\u7684\u8fd0\u8425\u8d44\u6e90\u4e0e\u8425\u9500\u6295\u5165\uff0c\u5b9e\u73b0\u6296\u97f3\u7535\u5546\u751f\u610f\u603b\u91cf\u7a33\u5b9a\u3001\u9ad8\u6548\u7684\u6301\u7eed\u589e\u957f\u3002<\/p>\n\n\n\n

\u4e09\u3001\u6784\u5efa\u4ee5\u5185\u5bb9\u4e3a\u4e2d\u5fc3\u7684\u7535\u5546\u7ec4\u7ec7\u80fd\u529b\uff1a<\/strong><\/p>\n\n\n\n

\u4ee5\u5185\u5bb9\u6fc0\u53d1\u6d88\u8d39\u8005\u5bf9\u5546\u54c1\u7684\u6d88\u8d39\u5174\u8da3\u662f\u6296\u97f3\u7535\u5546\u7684\u6838\u5fc3\u4ef7\u503c\uff0c\u5efa\u8bbe\u4ee5\u5185\u5bb9\u4e3a\u4e2d\u5fc3\u7684\u7535\u5546\u7ecf\u8425\u80fd\u529b\u548c\u56e2\u961f\u7ed3\u6784\uff0c\u4f1a\u5927\u5927\u63d0\u5347\u5546\u5bb6\u5728\u6296\u97f3\u7535\u5546\u7684\u8fd0\u8425\u6548\u7387\u548c\u751f\u610f\u589e\u957f\u901f\u5ea6\u3002<\/p>\n\n\n\n

\u201c\u5de8\u91cf\u5b66\u201d\u516c\u4f17\u53f7\u5c06\u5bf9\u4e07\u5343\u5546\u5bb6\u5173\u6ce8\u7684FACT\u7ecf\u8425\u77e9\u9635\u6a21\u578b\u8be6\u89e3\u8fdb\u884c\u6301\u7eed\u66f4\u65b0\uff0c\u672c\u7bc7\u5c06\u8be6\u89e3\u7b2c\u4e8c\u4e2a\u5173\u952e\u95ee\u9898\uff1aFACT\u56db\u5927\u7ecf\u8425\u9635\u5730\u3002<\/strong><\/p>\n\n\n\n

01<\/strong><\/p>\n\n\n\n

\u5e03\u5c40\u56db\u5927\u7ecf\u8425\u9635\u5730<\/strong><\/p>\n\n\n\n

\u6ee1\u8db3\u5546\u5bb6\u4e2a\u6027\u5316\u751f\u610f\u9700\u6c42<\/strong><\/p>\n\n\n\n

\u901a\u8fc7\u5bf9\u4f17\u591a\u6296\u97f3\u5546\u5bb6\u7ecf\u8425\u6a21\u5f0f\u7684\u8c03\u7814\u4e0e\u5206\u6790\uff0c\u6211\u4eec\u603b\u7ed3\u51fa\u56db\u5927\u7ecf\u8425\u77e9\u9635\uff0c\u5b83\u4eec\u5206\u522b\u5bf9\u5e94\u4e0d\u540c\u7684\u751f\u610f\u76ee\u6807\u548c\u7ecf\u8425\u573a\u666f\uff0c\u5546\u5bb6\u53ef\u4ee5\u7ed3\u5408\u81ea\u8eab\u589e\u957f\u9700\u6c42\uff0c\u5e03\u5c40\u56db\u5927\u7ecf\u8425\u9635\u5730\uff0c\u8fbe\u6210\u957f\u671f\u9ad8\u6548\u7684\u751f\u610f\u589e\u957f\u3002<\/p>\n\n\n\n

\u6574\u4f53\u4e0a\uff0c\u5546\u5bb6\u81ea\u64ad\uff08Field\uff09\u548c\u8fbe\u4eba\u77e9\u9635\uff08Alliance\uff09\u7528\u4e8e\u6784\u5efa\u7a33\u5b9a\u7684\u65e5\u5e38\u9500\u91cf\uff0c\u800c\u8425\u9500\u6d3b\u52a8\uff08Campaign\uff09\u548c\u5934\u90e8\u5927V\uff08TopKOL\uff09\u7528\u4e8e\u5b9e\u73b0\u89c4\u6a21\u5316\u7684\u54c1\u9500\u7206\u53d1\u3002<\/p>\n\n\n\n

\"\u4e00\u6587\u8be6\u89e3\u6296\u97f3\u7535\u5546FACT\u56db\u5927\u7ecf\u8425\u77e9\u9635\"\/<\/figure>\n\n\n\n

\u5546\u5bb6\u81ea\u64ad\uff08Field\uff09\uff1a\u65e5\u9500\u7ecf\u8425\u7684\u57fa\u672c\u76d8<\/strong><\/p>\n\n\n\n

Field\u610f\u6307\u201c\u81ea\u6709\u9635\u5730\u201d\uff0c\u6211\u4eec\u8ba4\u4e3a\u5546\u5bb6\u5728\u7ecf\u8425\u6296\u97f3\u7535\u5546\u751f\u610f\u65f6\uff0c\u8fd0\u8425\u597d\u5546\u5bb6\u81ea\u8eab\u7684\u7ecf\u8425\u9635\u5730\u662f\u57fa\u7840\u3002\u5728\u5546\u5bb6\u81ea\u64ad\u4e2d\uff0c\u5546\u5bb6\u5bf9\u4e8e\u54c1\u724c\u5f62\u8c61\u3001\u8d27\u54c1\u9009\u62e9\u3001\u4f18\u60e0\u529b\u5ea6\u3001\u76f4\u64ad\u8bdd\u672f\u7b49\u5173\u952e\u8fd0\u8425\u8282\u70b9\u62e5\u6709\u5f88\u5f3a\u7684\u628a\u63a7\u529b\u3002\u6b64\u5916\uff0c\u901a\u8fc7\u957f\u65f6\u95f4\u7684\u79ef\u7d2f\uff0c\u5546\u5bb6\u81ea\u64ad\u7684\u4ea7\u51fa\u7a33\u5b9a\uff0c\u8fd0\u8425\u6210\u672c\u76f8\u5bf9\u53ef\u63a7\u3002\u540c\u65f6\uff0c\u5546\u5bb6\u81ea\u64ad\u8fd8\u6709\u52a9\u4e8e\u4e0e\u7528\u6237\u5efa\u7acb\u957f\u671f\u5173\u7cfb\uff0c\u5b9e\u73b0\u4eba\u7fa4\u8d44\u4ea7\u7684\u6301\u7eed\u79ef\u7d2f\u3002<\/p>\n\n\n\n

\u8fbe\u4eba\u77e9\u9635\uff08Alliance\uff09\uff1a\u751f\u610f\u589e\u957f\u7684\u653e\u5927\u5668<\/strong><\/p>\n\n\n\n

Alliance\u4ee3\u8868\u201c\u8fbe\u4eba\u8054\u76df\u201d\uff0c\u6211\u4eec\u53d1\u73b0\u8bb8\u591a\u5546\u5bb6\u4e0e\u4f17\u591a\u8fbe\u4eba\u5efa\u7acb\u4e86\u7d27\u5bc6\u7684\u8054\u76df\u5408\u4f5c\u5173\u7cfb\uff0c\u5546\u5bb6\u751f\u610f\u968f\u7740\u8fbe\u4eba\u80fd\u529b\u548c\u6570\u91cf\u7684\u589e\u52a0\u800c\u5feb\u901f\u6210\u957f\u3002\u501f\u52a9\u8fbe\u4eba\u8d44\u6e90\uff0c\u5546\u5bb6\u53ef\u4ee5\u66f4\u5feb\u7684\u5165\u573a\uff0c\u5feb\u901f\u5efa\u7acb\u54c1\u724c\u5728\u6296\u97f3\u7684\u77e5\u540d\u5ea6\u548c\u9500\u552e\u4e1a\u7ee9\u3002\u540c\u65f6\u4e00\u5b9a\u89c4\u6a21\u7684\u8fbe\u4eba\u77e9\u9635\u53ef\u4ee5\u6269\u5927\u6d41\u91cf\u4f9b\u7ed9\uff0c\u5404\u5177\u7279\u8272\u7684\u8fbe\u4eba\u5f62\u8c61\u53ef\u4ee5\u6df1\u5ea6\u62d3\u5c55\u6d88\u8d39\u4eba\u7fa4\u3002\u800c\u53ef\u6301\u7eed\u7684\u7d27\u5bc6\u5408\u4f5c\u53c8\u4fdd\u969c\u4e86\u64ae\u5408\u6548\u7387\u4e0e\u4f63\u91d1\u6210\u672c\u7684\u957f\u671f\u7a33\u5b9a\uff0c\u662f\u653e\u5927\u751f\u610f\u589e\u957f\u7684\u6700\u4f73\u52a9\u529b\u3002<\/p>\n\n\n\n

\u8425\u9500\u6d3b\u52a8\uff08Campaign\uff09\uff1a\u89c4\u6a21\u9500\u91cf\u7684\u7206\u53d1\u573a<\/strong><\/p>\n\n\n\n

\u7535\u5546\u5927\u4fc3\u3001\u8425\u9500IP\u3001\u884c\u4e1a\u6d3b\u52a8\u7b49\u4e00\u7cfb\u5217\u8425\u9500Campaign\uff0c\u8d4b\u4e88\u4e86\u6296\u97f3\u7535\u5546\u8282\u65e5\u5316\u3001\u4e3b\u9898\u5316\u7684\u8425\u9500\u80fd\u529b\uff0c\u4e3a\u7528\u6237\u4e0d\u65ad\u521b\u9020\u5728\u6296\u97f3\u4e0a\u6d88\u8d39\u7684\u7406\u7531\u548c\u5fc3\u667a\uff0c\u5e76\u501f\u52a9\u89c4\u6a21\u5316\u7684\u6d41\u91cf\u805a\u96c6\u6548\u5e94\uff0c\u5728\u77ed\u65f6\u95f4\u5185\u5f15\u7206\u9ad8\u6210\u5355\u7684\u96c6\u4e2d\u4ea4\u6613\uff0c\u662f\u5546\u5bb6\u501f\u52a9\u5e73\u53f0\u8d44\u6e90\u5feb\u901f\u6210\u957f\u7684\u91cd\u8981\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u5934\u90e8\u5927V\uff08TopKOL\uff09\uff1a\u54c1\u9500\u53cc\u8d62\u7684\u5ba3\u53d1\u5730<\/strong><\/p>\n\n\n\n

\u8fc7\u5f80\u7684\u4e00\u7cfb\u5217\u6210\u529f\u6848\u4f8b\u8bc1\u660e\uff0c\u54c1\u724c\u4e0e\u660e\u661f\u4ee5\u53ca\u5934\u90e8\u8fbe\u4eba\u7b49Top-KOL\u7684\u5408\u4f5c\uff0c\u53ef\u4ee5\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u54c1\u5ba3\u548c\u9500\u91cf\u7684\u201c\u53cc\u5f15\u7206\u201d\u3002\u660e\u661f\u548c\u5934\u90e8\u8fbe\u4eba\uff0c\u501f\u52a9\u4ed6\u4eec\u5f3a\u5927\u7684\u7c89\u4e1d\u5f71\u54cd\u529b\u548c\u4eba\u8bbe\u80cc\u4e66\uff0c\u5236\u9020\u70ed\u70b9\u8425\u9500\u4e8b\u4ef6\uff0c\u5e2e\u52a9\u54c1\u724c\u8fc5\u901f\u7834\u5708\uff0c\u4e00\u4e3e\u8fbe\u6210\u201c\u54c1\u9500\u53cc\u8d62\u201d\u3002<\/p>\n\n\n\n

02<\/strong><\/p>\n\n\n\n

FACT \u9635\u5730\u7ecf\u8425\u7684\u5e94\u7528\u4e0e\u5b9e\u64cd<\/strong><\/p>\n\n\n\n

F-Field\u5546\u5bb6\u81ea\u64ad\u5e94\u7528<\/strong><\/p>\n\n\n\n

\u81ea\u64ad\u662f\u5546\u5bb6\u6700\u57fa\u7840\u7684\u7ecf\u8425\u9635\u5730\uff0c\u4e5f\u662f\u5546\u5bb6\u548c\u6d88\u8d39\u8005\u6700\u76f4\u63a5\u7684\u89e6\u70b9\u3002\u5b83\u4e0d\u4ec5\u662f\u5546\u5bb6\u751f\u610f\u7684\u91cd\u8981\u6765\u6e90\uff0c\u66f4\u662f\u5b98\u65b9\u5f62\u8c61\u548c\u670d\u52a1\u4f53\u9a8c\u7684\u4e3b\u8981\u627f\u63a5\u8005\uff0c\u901a\u8fc7\u81ea\u64ad\u80fd\u4e3a\u5546\u5bb6\u5efa\u7acb\u957f\u6548\u7ecf\u8425\u7684\u624e\u5b9e\u57fa\u7840\uff0c\u5e26\u6765\u751f\u610f\u548c\u4eba\u7fa4\u8d44\u4ea7\u7684\u7a33\u5b9a\u589e\u957f\u3002<\/p>\n\n\n\n

1.\u54c1\u724c\u53ca\u5546\u5bb6\u7684\u4eba\u8bbe\u5316<\/strong><\/p>\n\n\n\n

\u5546\u5bb6\u81ea\u64ad\u7ecf\u8425\u4e2d\uff0c\u5185\u5bb9\u7684\u6253\u9020\u662f\u6700\u6838\u5fc3\u7684\u7b2c\u4e00\u6b65\uff0c\u800c\u4f5c\u4e3a\u77ed\u89c6\u9891\u548c\u76f4\u64ad\u4e3a\u4e3b\u7684\u5185\u5bb9\u5e73\u53f0\uff0c\u5176\u5185\u5bb9\u7684\u6838\u5fc3\u662f\u201c\u4eba\u8bbe\u5316\u201d\uff0c\u7b26\u5408\u54c1\u724c\u8c03\u6027\u7684\u4eba\u8bbe\u6709\u52a9\u4e8e\u7528\u6237\u5feb\u901f\u5efa\u7acb\u5bf9\u5546\u5bb6\u6216\u54c1\u724c\u7684\u8ba4\u77e5\uff0c\u62c9\u8fd1\u7528\u6237\u4e0e\u5546\u5bb6\u7684\u8ddd\u79bb\uff0c\u4ece\u800c\u4ea7\u751f\u4fe1\u4efb\u611f<\/strong>\uff0c\u4e3a\u4ea4\u6613\u6253\u4e0b\u57fa\u7840\u3002\u6211\u4eec\u5efa\u8bae\u6240\u6709\u5185\u5bb9\u7684\u4ea7\u51fa\u90fd\u5e94\u8be5\u56f4\u7ed5\u7740\u54c1\u724c\u6216\u5546\u5bb6\u7684\u4eba\u8bbe\u5f62\u8c61\u5c55\u5f00\uff0c\u4e3a\u7528\u6237\u521b\u9020\u6574\u4f53\u6027\u7684\u54c1\u724c\u4f53\u9a8c\u3002<\/p>\n\n\n\n

\u6848\u4f8b<\/p>\n\n\n\n

2.\u7a33\u5b9a\u7684\u8d27\u54c1\u4fdd\u969c<\/strong><\/p>\n\n\n\n

\u5546\u5bb6\u81ea\u64ad\u7684\u9500\u552e\u573a\u666f\u5bf9\u4e8e\u8d27\u54c1\u4f9b\u7ed9\u7684\u4fdd\u969c\u8981\u6c42\u9ad8<\/strong>\uff0c\u5546\u5bb6\u9700\u8981\u5177\u5907\u5feb\u901f\u54cd\u5e94\u7684\u8d27\u54c1\u56e2\u961f\uff0c\u4ee5\u4fdd\u969c\u8d27\u54c1\u4f9b\u7ed9\u7684\u7a33\u5b9a\u3002<\/p>\n\n\n\n

\u5728\u9009\u54c1\u7ec4\u8d27\u65f6\uff0c\u5546\u5bb6\u9700\u8981\u7ed3\u5408\u8fc7\u5f80\u76f4\u64ad\u7684\u8868\u73b0\uff0c\u5bf9\u4e8e\u8d27\u54c1\u7684\u9009\u62e9\u8fdb\u884c\u4e0d\u65ad\u7684\u4f18\u5316\u8c03\u6574\uff0c\u5e76\u968f\u7740\u4e0d\u540c\u7684\u9500\u552e\u76ee\u6807\u8fdb\u884c\u65b0\u54c1\u3001\u7206\u6b3e\u3001\u5f15\u6d41\u6b3e\u7b49\u7b56\u7565\u7684\u8c03\u6574\uff0c\u6700\u7ec8\u53cd\u6620\u5728\u5b8c\u5584\u7684\u5907\u8d27\u51c6\u5907\u4e2d\u3002<\/p>\n\n\n\n

\u540c\u65f6\uff0c\u6296\u97f3\u7535\u5546\u8fd8\u5177\u5907\u4e86\u5546\u54c1\u8bc4\u4ef7\u4f53\u7cfb<\/strong>\uff0c\u5546\u5bb6\u5e94\u8be5\u7ef4\u62a4\u5546\u54c1\u8bc4\u5206\uff0c\u5728\u4fdd\u969c\u5546\u54c1\u8d28\u91cf\u7684\u540c\u65f6\uff0c\u6839\u636e\u552e\u540e\u7684\u53cd\u9988\uff0c\u5bf9\u5546\u54c1\u8fdb\u884c\u6539\u826f\u3001\u5347\u7ea7\uff0c\u8fdb\u4e00\u6b65\u6ee1\u8db3\u7528\u6237\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n

3.\u5b8c\u5584\u7684\u552e\u524d\u552e\u540e\u670d\u52a1<\/strong><\/p>\n\n\n\n

\u505a\u597d\u670d\u52a1\u4fdd\u969c\uff0c\u662f\u5e97\u94fa\u957f\u671f\u7ecf\u8425\u7684\u5fc5\u8981\u6761\u4ef6\uff0c\u670d\u52a1\u7684\u8d28\u91cf\u4e5f\u6210\u4e3a\u6296\u97f3\u7535\u5546\u5e73\u53f0\u7684\u91cd\u8981\u4e1a\u52a1\u76ee\u6807\u4e4b\u4e00\u3002\u552e\u524d\u8fc5\u901f\u54cd\u5e94\u7684\u4e3b\u64ad\u548c\u5ba2\u670d\uff0c\u53ef\u4ee5\u6709\u6548\u63d0\u9ad8\u8f6c\u5316\u6210\u5355\u7684\u6bd4\u4f8b\uff0c\u63d0\u9ad8\u5bf9\u6d41\u91cf\u7684\u5229\u7528\u6548\u7387\u3002\u800c\u9ad8\u8d28\u91cf\u7684\u552e\u540e\u670d\u52a1\u5219\u53ef\u4ee5\u63d0\u9ad8\u6d88\u8d39\u8005\u5bf9\u5e97\u94fa\u7684\u8bc4\u4ef7\uff0c\u589e\u52a0\u6d88\u8d39\u8005\u4fe1\u4efb\u611f\u548c\u590d\u8d2d\u7387\u3002\u5728\u670d\u52a1\u4f53\u9a8c\u5206<\/strong>\u4e2d\uff0c\u5546\u5bb6\u53ef\u4ee5\u4e86\u89e3\u6d88\u8d39\u8005\u5bf9\u4e8e\u5e97\u94fa\u5546\u54c1\u3001\u7269\u6d41\u3001\u5ba2\u670d\u7684\u6574\u4f53\u8bc4\u4ef7\uff0c\u5e76\u505a\u51fa\u76f8\u5e94\u7684\u6539\u5584\u3002<\/p>\n\n\n\n