{"id":41309,"date":"2021-06-23T10:20:37","date_gmt":"2021-06-23T02:20:37","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=41309"},"modified":"2021-06-23T10:21:29","modified_gmt":"2021-06-23T02:21:29","slug":"%e4%ba%94%e6%9d%a1%e8%90%a5%e9%94%80%e9%93%be%e8%b7%af%ef%bc%9a%e5%86%8d%e7%9c%8b%e5%93%81%e7%89%8c%e5%b9%bf%e5%91%8avs%e6%b5%81%e9%87%8f%e5%b9%bf%e5%91%8a%ef%bd%9c%e7%8e%8b%e8%b5%9b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/41309.html","title":{"rendered":"\u4e94\u6761\u8425\u9500\u94fe\u8def\uff1a\u518d\u770b\u54c1\u724c\u5e7f\u544aVS\u6d41\u91cf\u5e7f\u544a\uff5c\u738b\u8d5b"},"content":{"rendered":"\n
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moments\uff09,\u63a2\u7d22\u65f6\u523b\uff08 I-want-to-go moments\uff09,\u884c\u52a8\u65f6\u523b\uff08 I-want-to-do moments\uff09,\u8840\u62fc\u65f6\u523b\uff08 I-want-to-buy 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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\u539f\u56e0\u4e8c\uff0c\u5bf9\u4e8e\u54c1\u724c\u4e3b\uff0c\u8425\u9500\u8d39\u7528\u7684\u6295\u8d44\u662f\u771f\u95ee\u9898\uff0c\u800c\u8425\u9500\u4f20\u64ad\u6548\u7387\u7684\u5ea6\u91cf\u5374\u662f\u5708\u5185\u5f53\u4e16\u96be\u9898\u3002\u53bb\u5e74\u4e2d\u56fd\u8425\u9500\u754c\u53d1\u751f\u6240\u8c13\u201c\u6d41\u91cf\u5e7f\u544a<\/a><\/span>VS\u54c1\u724c\u5e7f\u544a<\/a><\/span>\u201d\u4e4b\u4e89\uff0c\u800c\u771f\u6b63\u7684\u73b0\u5b9e\u662f\uff0c\u6d41\u91cf\u4e0e\u54c1\u724c\u4e4b\u95f4\u5e76\u975e\u5bf9\u7acb\u6982\u5ff5\u3002\u5ffd\u89c6\u8f6c\u5316\u7387\u7684\u8425\u9500\u6295\u8d44\u4e0d\u53ef\u6301\u7eed\uff0c\u800c\u7f3a\u4e4f\u54c1\u724c\u8d44\u4ea7\u5efa\u7acb\u7684\u8f6c\u5316\u7387\u96be\u4ee5\u5e38\u9752\u3002<\/p>\n\n\n\n\u539f\u56e0\u4e09\uff0c\u5bf9\u4e8e\u5e73\u53f0\u5546\uff0c\u5c24\u5176\u662f\u4e0d\u540c\u4e92\u8054\u7f51\u516c\u53f8\uff08\u817e\u8baf\u3001\u963f\u91cc\u3001\u6296\u97f3\u3001\u5c0f\u7ea2\u4e66<\/a><\/span>…\uff09\u7b49\uff0c\u90fd\u57fa\u4e8e\u81ea\u8eab\u7684\u6570\u636e\u5e73\u53f0\uff0c\u63d0\u51fa\u57fa\u4e8e\u81ea\u8eab\u94fe\u8def\u7684\u8425\u9500\u4f20\u64ad\u65b9\u6cd5\u8bba\uff0c\u8fd9\u4e9b\u65b9\u6cd5\u8bba\u5bf9\u4e8e\u4f20\u7edf\u65f6\u4ee3\u7684\u54c1\u724c\u6295\u5165\u6a21\u5f0f\u6709\u7684\u5347\u7ea7\uff0c\u4f46\u662f\u4e0d\u540c\u7684\u5e73\u53f0\u7531\u4e8e\u6570\u636e\u7ef4\u5ea6\u4e0d\u540c\u3001\u5728\u6d88\u8d39\u8005\u65c5\u7a0b\u4e2d\u7684\u626e\u6f14\u7684\u91cd\u5fc3\u4e0d\u540c\uff0c\u4f7f\u5f97\u767e\u5bb6\u4e89\u9e23\uff0c\u4f01\u4e1a\u53ef\u80fd\u9700\u8981\u4e00\u4e2a\u66f4\u5927\u89c6\u91ce\u7684\u201c\u6d88\u8d39\u8005-\u6570\u5b57\u9a71\u52a8\u5168\u666f\u201d\u3002<\/p>\n\n\n\n\u4f5c\u4e3a\u54a8\u8be2\u987e\u95ee\uff0c\u6211\u4eec\u5e0c\u671b\u5377\u5165\u5230\u8fd9\u573a\u6781\u6709\u610f\u4e49\u7684\u8ba8\u8bba\u4e2d\uff0c\u5728\u5c55\u5f00\u201c\u6574\u5408\u4f20\u64adIMC\u201d\u5982\u4f55\u8fc1\u79fb\u5230\u201c\u8425\u9500\u4f20\u64ad\u94fe\u8defDMC\u201d\u7684\u65b9\u5411\u3001\u5730\u56fe\u3001\u4ee5\u53ca\u64cd\u4f5c\u7ec6\u8282\u524d\uff0c\u6211\u4eec\u4f5c\u51fa\u4e09\u4e2a\u5177\u4f53\u6d1e\u89c1\uff1a<\/p>\n\n\n\n\u6d1e\u89c1\u4e00\uff0c\u94fe\u8def\u5e76\u4e0d\u4ec5\u4ec5\u4e00\u6761\uff0c\u6211\u4eec\u63d0\u51fa\u4e94\u6761\u94fe\u8def\uff0c\u5b83\u4eec\u5305\u62ec\uff1a\u6d88\u8d39\u8005\u5fc3\u7406\u94fe\u8def\u3001\u6d88\u8d39\u8005\u884c\u4e3a\u94fe\u8def\u3001\u4f01\u4e1a\u884c\u4e3a\u7ba1\u7406\u94fe\u8def\u3001\u5a92\u4ecb\u5e03\u5c40\u94fe\u8def\uff0c\u4ee5\u53ca\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u3002\u4e94\u6761\u94fe\u8def\u9700\u8981\u7cfb\u7edf\u4e00\u81f4\uff0c\u6bd4\u5982\u5a92\u4ecb\u5e03\u5c40\u7684\u94fe\u8def\uff0c\u9700\u8981\u548c\u6d88\u8d39\u8005\u5fc3\u7406\u3001\u884c\u4e3a\u4e24\u6761\u94fe\u8def\u5339\u914d\uff0c\u5982\u4e0d\u5339\u914d\uff0c\u5728\u7ebf\u4e0b\u4e0d\u7ba1\u6295\u653e\u591a\u5c11\u5e7f\u544a\uff0c\u4e5f\u4f1a\u5f62\u6210\u201c\u94fe\u8def\u4e0d\u8fde\u201d\uff0c\u65e0\u6cd5\u6709\u6548\u9a71\u52a8\u6d88\u8d39\u8005\u8d2d\u4e70\u3002<\/p>\n\n\n\n\u6d1e\u89c1\u4e8c\uff0c\u771f\u5b9e\u7684\u8425\u9500\u4e2d\uff0c\u6d88\u8d39\u8005\u4e2d\u5fc3\u8f6c\u5411\u6d88\u8d39\u8005\u51b3\u7b56\u4e3a\u4e2d\u5fc3\u3002\u5982\u679c\u94fe\u8def\u4e0a\u7684\u6309\u94ae\u8bbe\u8ba1\u4e0d\u6307\u5411\u6d88\u8d39\u8005\u51b3\u7b56\uff0c\u90a3\u53ea\u6709\u81ea\u5a31\u81ea\u4e50\u7684\u610f\u4e49\u3002\u4ece\u5f71\u54cd\u6d88\u8d39\u8005\u51b3\u7b56\u884c\u4e3a\u7684\u73af\u8282\u5165\u624b\u6765\u8c08\u94fe\u8def\uff0c\u4f01\u4e1a\u6240\u8c13\u7684\u201c\u54c1\u724c\u5e7f\u544aVS\u6d41\u91cf\u5e7f\u544a\u201d\u624d\u53ef\u6709\u7684\u653e\u77e2\u3002<\/p>\n\n\n\n\u6d1e\u89c1\u4e09\uff0c\u6570\u636e\u4e0e\u884c\u4e3a\u53ef\u4ee5\u901a\u8fc7A\/B test\uff0c\u6765\u56f4\u7ed5\u94fe\u8def\u4f18\u5316\u9a8c\u8bc1\u3002\u6570\u5b57\u65f6\u4ee3\u7531\u4e8e\u8fde\u63a5\uff0c\u5f62\u6210\u6d88\u8d39\u8005\u884c\u4e3a\u6bd4\u7279\u5316\uff0c\u884c\u4e3a\u6bd4\u7279\u5316\u4f7f\u5f97\u4f01\u4e1a\u53ef\u4ee5\u52a8\u6001\u51b3\u7b56\u3002\u4f01\u4e1a\u53ef\u4ee5\u4f9d\u636e\u5206\u7c7b\u6d4b\u8bd5\u3001\u5bf9\u6bd4\u3001\u4f18\u5316\uff0c\u518d\u5faa\u8bc1\u5f0f\u6295\u5165\uff0c\u8fd9\u5c31\u662f\u6ce2\u666e\u5c14\u6240\u8a00\u7684\u79d1\u5b66\u4e4b\u201c\u53ef\u8bc1\u4f2a\u201d\uff0c\u800c\u975e\u4f20\u7edf\u90a3\u53e5\u8425\u9500\u4f20\u64ad\u6295\u653e\u540d\u8a00\u2014\u2014\u201c\u6211\u77e5\u9053\u4e00\u534a\u5e7f\u544a\u6253\u4e86\u6c34\u6f02\uff0c\u53ea\u4e0d\u8fc7\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u201d\u3002\u8425\u9500\u6548\u7387\u56f4\u7ed5\u8425\u9500\u5f71\u54cd\u7684\u884c\u4e3a\u8def\u5f84\u6765\u76d1\u6d4b\u3001\u6765\u95ed\u73af\u3002<\/p>\n\n\n\n\u90a3\u4e48\u6570\u5b57\u65f6\u4ee3\u7684\u8425\u9500\u94fe\u8def\u5230\u5e95\u5982\u4f55\u4e3a\u4f01\u4e1a\u6240\u7528\uff0c\u6211\u4eec\u4ece\u4ee5\u4e0b\u4e09\u4e2a\u65b9\u9762\u6765\u6df1\u5165\u5256\u6790\uff1a<\/p>\n\n\n\n\u4e00\u3001\u6982\u89c8\uff1a\u76ee\u524d\u6709\u54ea\u4e9b\u8425\u9500\u94fe\u8def\u6a21\u578b\u6216\u5047\u8bf4\uff1f<\/p>\n\n\n\n\u4e8c\u3001\u878d\u5408\uff1a\u4ec0\u4e48\u624d\u662f\u6570\u5b57\u65f6\u4ee3\u7684\u8425\u9500\u94fe\u8def\u5168\u666f\uff0c\u7a76\u7adf\u662f\u54ea\u4e94\u6761\u94fe\u8def\uff1f<\/p>\n\n\n\n\u4e09\u3001\u63d0\u5347\uff1a\u63d0\u51fa\u8fd9\u7ec4\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n\u4e00\u3001<\/strong>\u6982\u89c8\uff1a\u76ee\u524d\u6709\u54ea\u4e9b\u8425\u9500\u94fe\u8def\u6a21\u578b\u6216\u5047\u8bf4\uff1f<\/strong><\/h2>\n\n\n\n\u7eb5\u89c2\u5168\u7403\uff0c\u76ee\u524d\u5bf9\u6570\u5b57\u65f6\u4ee3\u8425\u9500\u94fe\u8def\u7684\u7814\u7a76\u6210\u679c\uff0c\u4e3b\u8981\u6765\u81ea\u4e8e\u4e09\u7c7b\u9886\u57df\uff1a\u8425\u9500\u5b66\u754c\u3001\u4f01\u4e1a\u754c\u3001\u4ee5\u53ca\u4e24\u8005\u878d\u5408\u7684\u9ed1\u5ba2\u589e\u957f\u754c\u3002\u6211\u4eec\u9996\u5148\u505a\u4e00\u4e2a\u56de\u987e\uff1a<\/p>\n\n\n\n\u7b2c\u4e00\u7c7b\u3001\u5b66\u8005\u6a21\u578b<\/strong><\/p>\n\n\n\n\u5b66\u8005\u6a21\u578b\u4e2d\u7684\u4ee3\u8868\u662f\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5148\u751f\u53ca\u4f55\u9ebb\u6e29\u00b7\u5361\u5854\u52a0\u96c5\uff08Hermawan Kartajaya\uff09\u5148\u751f\u5728\u300a\u8425\u9500\u9769\u547d4.0\u300b\u4e2d\u63d0\u51fa\u7684\u201c5A\u201d\u6a21\u578b\uff0c\u8ba4\u77e5\uff08Aware\uff09-\u8bc9\u6c42\uff08Appeal\uff09-\u8be2\u95ee\uff08Ask\uff09-\u884c\u52a8\uff08Act\uff09-\u62e5\u62a4\uff08Adovate\uff09\u3002\u76f8\u8f83\u4e8e\u53d1\u6e90\u4e8e\u5e7f\u544a\u548c\u9500\u552e\u7684AIDA\u6a21\u578b\uff0c5A\u6a21\u578b\u63cf\u8ff0\u4e86\u4e00\u4e2a\u5178\u578b\u7684\u6570\u5b57\u65f6\u4ee3\u6d88\u8d39\u8005\u88ab\u52a8\u63a5\u53d7\u4fe1\u606f\u3001\u6fc0\u53d1\u5174\u8da3\u3001\u4e3b\u52a8\u83b7\u53d6\u4fe1\u606f\u3001\u8d2d\u4e70\u548c\u518d\u4f20\u64ad\u7684\u5168\u5916\u90e8\u884c\u4e3a\u8fc7\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\u7c7b\u3001\u4f01\u4e1a\u6a21\u578b<\/strong><\/p>\n\n\n\n\u56fd\u5185\u5916\u8bb8\u591a\u4e92\u8054\u7f51\u4f01\u4e1a\u90fd\u57fa\u4e8e\u81ea\u8eab\u4e1a\u52a1\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u94fe\u8def\u6a21\u578b\uff0c\u4ee3\u8868\u6a21\u578b\u5305\u62ec\uff1a<\/p>\n\n\n\nGoogle<\/strong>\u63d0\u51fa\u7684micro-moments\u6a21\u578b\uff0cGoogle\u5c06\u7528\u6237\u641c\u7d22\u884c\u4e3a\u5206\u4e3a\u56db\u79cd\u60c5\u5883\uff0c\u5305\u62ec\uff1a\u597d\u5947\u65f6\u523b\uff08I-want-to-know moments\uff09,\u63a2\u7d22\u65f6\u523b\uff08 I-want-to-go moments\uff09,\u884c\u52a8\u65f6\u523b\uff08 I-want-to-do moments\uff09,\u8840\u62fc\u65f6\u523b\uff08 I-want-to-buy moments\uff09\u3002<\/p>\n\n\n\n\u963f\u91cc\u5df4\u5df4<\/strong>\u57fa\u4e8e\u7528\u6237\u884c\u4e3a\u6570\u636e\u63d0\u51faAIPL\u6a21\u578b\u6765\u5bf9\u987e\u5ba2\u5206\u7fa4\uff0cA\uff08Awareness\uff09,\u54c1\u724c\u8ba4\u77e5\u4eba\u7fa4\uff0c\u5305\u62ec\u88ab\u54c1\u724c\u89e6\u8fbe\u548c\u54c1\u7c7b\u8bcd\u641c\u7d22\u7684\u4eba\uff1bI\uff08Interest\uff09,\u54c1\u724c\u5174\u8da3\u4eba\u7fa4\uff0c\u5305\u62ec\u5e7f\u544a\u70b9\u51fb\u3001\u6d4f\u89c8\u54c1\u724c\/\u5e97\u94fa\u4e3b\u9875\u3001\u53c2\u4e0e\u54c1\u724c\u4e92\u52a8\u3001\u6d4f\u89c8\u4ea7\u54c1\u8be6\u60c5\u9875\u3001\u54c1\u724c\u8bcd\u641c\u7d22\u3001\u9886\u53d6\u8bd5\u7528\u3001\u8ba2\u9605\/\u5173\u6ce8\/\u5165\u4f1a\u3001\u52a0\u8d2d\u6536\u85cf\u7684\u4eba\uff1bP\uff08Purchase\uff09,\u54c1\u724c\u8d2d\u4e70\u4eba\u7fa4\uff0c\u6307\u8d2d\u4e70\u8fc7\u54c1\u724c\u5546\u54c1\u7684\u4eba\uff0c\u9488\u5bf9\u65b0\u5ba2\uff1bL\uff08Loyalty\uff09,\u54c1\u724c\u5fe0\u8bda\u5ea6\u4eba\u7fa4\uff0c\u5305\u62ec\u590d\u8d2d\u3001\u8bc4\u8bba\u548c\u5206\u4eab\u7b49\uff0c\u9488\u5bf9\u8001\u5ba2\u3002<\/p>\n\n\n\n\u5de8\u91cf\u5f15\u64ce\u878d\u5408\u79d1\u7279\u52d25A\u6a21\u578b\u540e\uff08\u540e\u6587\u6211\u4eec\u4f1a\u4ecb\u7ecd5A\uff09\u63d0\u51fa\u4e86GROW\u6a21\u578b\uff0c\u5305\u62ecGain\uff08\u54c1\u724c\u77e5\u540d\u5ea6\uff09\u3001Relation 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u4f1a\u53ea\u770b\u5230\u6811\u6728\uff0c\u4e0d\u89c1\u68ee\u6797\u3002\u4f1a\u88ab\u5f88\u591a\u865a\u8363\u6982\u5ff5\u6240\u6405\u4e71\u2014\u2014\u6bd4\u5982\u8bf4\u786c\u8981\u628a\u5e7f\u544a\u6309\u7167\u54c1\u724c\u4e0e\u6d41\u91cf\u533a\u5206\uff0c\u800c\u5fd8\u8bb0\u6d88\u8d39\u8005\u884c\u4e3a\u5c42\u9762\u7684\u8425\u9500\uff0c\u76ee\u7684\u53ea\u6709\u4e00\u6761\u2014\u2014\u5168\u94fe\u8def\u7684\u3001\u6709\u6548\u4fc3\u4f7f\u6d88\u8d39\u8005\u4f18\u5316\u51b3\u7b56\u3002<\/p>\n\n\n\n\u4e09\u3001\u6570\u5b57\u65f6\u4ee3\u4e94\u6761\u8425\u9500\u94fe\u8def\u7684\u610f\u4e49<\/strong><\/h2>\n\n\n\n\u7b2c\u4e00\uff0c\u518d\u770b\u54c1\u724c\u5e7f\u544a\u4e0e\u6d41\u91cf\u5e7f\u544a\u7684\u4e89\u8bba<\/p>\n\n\n\n2020\u5e74\u201c\u54c1\u724c\u5e7f\u544a\u548c\u6548\u679c\u5e7f\u544a\u201d\u4e4b\u4e89\u56db\u8d77\uff0c\u5728\u6211\u4eec\u770b\u6765\uff0c\u5e7f\u544a\u4e0d\u8fc7\u662f\u8425\u9500\u94fe\u8def\u7684\u4e00\u4e2a\u73af\u8282\uff0c\u5e72\u9884\u987e\u5ba2\u884c\u4e3a\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u6d41\u91cf\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u54c1\u724c\u63a5\u89e6\u70b9\uff0c\u54c1\u724c\u5e7f\u544a\u4e5f\u662f\u4e00\u4e2a\u6d41\u91cf\u96c6\u6563\u70b9\uff0c\u5173\u952e\u5728\u4e8e\u4f01\u4e1a\u5c06\u5b83\u653e\u5728\u8425\u9500\u94fe\u8def\u7684\u54ea\u4e2a\u73af\u8282\u3002<\/p>\n\n\n\n\u6211\u4eec\u751a\u81f3\u53cd\u5bf9\u8fd9\u79cd\u5206\u7c7b\u65b9\u6cd5\u3002\u6d41\u91cf\u4e0e\u54c1\u724c\u5e76\u4e0d\u77db\u76fe\u3002\u800c\u4eca\u6570\u5b57\u5316\u7ecf\u6d4e\u7684\u65f6\u4ee3\uff0c\u54c1\u724c\u4e0e\u6570\u5b57\u6d41\u91cf\u8131\u8282\uff0c\u4e0d\u53ef\u60f3\u8c61\u3002\u800c\u6d41\u91cf\u672c\u8eab\u4e5f\u80fd\u5b75\u5316\u51fa\u65b0\u5174\u54c1\u724c\uff0c\u6bd4\u5982\u5b8c\u7f8e\u65e5\u8bb0\u3001\u62fc\u591a\u591a\u3002<\/p>\n\n\n\n\u7b2c\u4e8c\uff0c \u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process Reengineering\uff0c\u4e1a\u52a1\u6d41\u7a0b\u91cd\u7ec4\uff09\uff0c\u4ee5\u9002\u5e94\u6570\u5b57\u5316\u65f6\u4ee3\u3002<\/p>\n\n\n\n\u8fc7\u53bb\u7684\u8425\u9500\u73af\u8282\u5355\u4e00\uff0c\u54c1\u724c\u3001\u5185\u5bb9\u3001\u5a92\u4ecb\u7b49\u5404\u4e2a\u5c0f\u56e2\u961f\u7684\u201c\u5de5\u4f5c\u76ee\u6807\u3001\u7b56\u7565\u6253\u6cd5\u3001\u65f6\u95f4\u8282\u594f\u201d\u90fd\u662f\u72ec\u7acb\u4e0e\u5272\u88c2\u7684\uff0c\u800c\u5728\u94fe\u8def\u89c6\u89d2\u4e0b\u7684\u8425\u9500\u5fc5\u987b\u6253\u7834\u7ec4\u7ec7\u5185\u90e8\u7684\u5899\uff0c\u6309\u7167\u8425\u9500\u6548\u7387\u6d4b\u91cf\u94fe\u8def\u4f7f\u6bcf\u4e2a\u804c\u80fd\u80cc\u8d1f\u4e0d\u540c\u73af\u8282\u7684\u7ec6\u5206\u6307\u6807\uff0c\u91cd\u7ec4\u8fc7\u53bb\u5782\u76f4\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u5f62\u6210\u5185\u5bb9\u5236\u4f5c\u3001\u5a92\u4ecb\u9009\u62e9\u3001\u6295\u653e\u3001\u4f18\u5316\u3001\u7528\u6237\u8f6c\u5316\u4e0e\u8fde\u63a5\u3001\u7528\u6237\u590d\u8d2d\u4e0e\u8fd0\u8425\u73af\u73af\u76f8\u6263\u4e92\u76f8\u914d\u5408\u7684\u65b0\u6d41\u7a0b\u3002<\/p>\n\n\n\n\u7b2c\u4e09\uff0c\u8fce\u63a5\u65b0\u7684\u8425\u9500\u7ba1\u7406\u65f6\u4ee3<\/p>\n\n\n\n\u8fc7\u53bb60\u5e74\uff0c\u5e02\u573a\u8425\u9500\u5df2\u7ecf\u8d70\u8fc7\u4e86\u4e09\u4e2a\u65f6\u4ee3\uff1a<\/p>\n\n\n\n\u4e00\u3001\u9700\u6c42\u5927\u4e8e\u4f9b\u7ed9\u7684\u201c\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u6b64\u65f6\u8425\u9500\u7ba1\u7406\u7684\u8303\u56f4\u4e3b\u8981\u662f4P\u7ba1\u7406\uff0c\u200d\u200d\u4ea7\u54c1\u7531\u7814\u53d1\u90e8\u95e8\u8d1f\u8d23\uff0c\u5728\u201c\u4ea7\u54c1\u3001\u4ef7\u683c\u201d\u4e24\u4e2a\u53d8\u91cf\u57fa\u672c\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u8425\u9500\u4eba\u5458\u7684\u7ba1\u7406\u4e2d\u5fc3\u5728\u6e20\u9053\u548c\u4fc3\u9500\uff0c\u4e5f\u5c31\u662f\u83f2\u5229\u666e\u79d1\u7279\u52d2\u5148\u751f\u8bb2\u7684push and pull\u201c\u5e7f\u544a+\u4fc3\u9500\u201d\uff0c\u4e00\u4e2a\u200d\u200d\u662f\u63a8\uff0c\u5f71\u54cd\u6d88\u8d39\u8005\u200d\u200d\u8ba4\u77e5\uff0c\u4e00\u4e2a\u662f\u62c9\uff0c\u200d\u5f71\u54cd\u6d88\u8d39\u8005\u8d2d\u4e70\uff1b<\/p>\n\n\n\n\u4e8c\u3001\u5927\u9700\u6c42\u3001\u5927\u4f9b\u7ed9\u7ec4\u6210\u7684\u201c\u540e\u5de5\u4e1a\u5316\u65f6\u4ee3\u201d\u3002\u5728\u201c\u5927\u4f9b\u6c42\u65f6\u4ee3\u201d\uff0c\u4f9b\u7ed9\u53d8\u591a\u4e86\uff0c\u6709\u90e8\u5206\u4f01\u4e1a\u5f00\u59cb\u5c06\u5e02\u573a\u8425\u9500\u7684\u7ba1\u7406\u8303\u56f4\uff0c\u4ece\u201cpush and pull\u201d\u6269\u5927\uff0c\u9996\u5148\u662f\u201cSTP\uff08\u7ec6\u5206\u3001\u76ee\u6807\u5e02\u573a\u9009\u62e9+\u5b9a\u4f4d\uff09+4P\uff08\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u9500\u552e\u4fc3\u8fdb\uff09\u201d\uff0c\u7136\u540e\u524d\u5411\u4e00\u4f53\u5316\u5230\u5bf9\u6e20\u9053\u5546\u7684\u7cbe\u7ec6\u5316\u7ba1\u7406\uff0c\u4e0e\u6e20\u9053\u5546\u4e00\u4f53\u5316\uff0c\u63d0\u5347\u6548\u7387\u5b9e\u73b0\u5728\u7ec8\u7aef\u7684\u62e6\u622a\uff0c\u8fd9\u5c31\u662f\u201c\u6df1\u5ea6\u5206\u9500\u201d\u6a21\u5f0f\uff0c\u540c\u65f6\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u8fd9\u5957\u4f53\u7cfb\u200d\u200d\u66f4\u504f\u5411\u4e8e\u6d88\u8d39\u8005\uff0c\u5728\u63a8\u5e7f\u7aef\u5b9e\u65bd\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u201d\uff0c\u5728\u6e20\u9053\u7aef\u5b9e\u65bd\u200d\u200d\u8d2d\u7269\u8005\u8425\u9500\uff08Shopper 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\u5efa\u7acb\u6570\u5b57\u7ecf\u6d4e\u65f6\u4ee3\u7684\u8425\u9500BPR<\/p>\n\n\n\n\u6211\u4eec\u66fe\u63d0\u51fa\uff0c\u6570\u5b57\u8425\u9500\u662f\u6570\u5b57\u5316\u8f6c\u578b\u7684\u5165\u53e3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7684\u53d8\u9769\u5fc5\u662f\u4ece\u9700\u6c42\u5012\u903c\u4f9b\u7ed9\u3002\u5982\u4f55\u4e3a\u65e7\u7ec4\u7ec7\u6784\u5efa\u51fa\u65b0\u80fd\u529b\uff1f\u4f20\u7edf\u4f01\u4e1a\u5fc5\u987b\u7ecf\u5386\u4e00\u6b21\u4ee5\u94fe\u8def\u4e3a\u6838\u5fc3\u7684\u6570\u5b57\u8425\u9500BPR\uff08Business Process 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