{"id":41011,"date":"2021-06-18T17:14:52","date_gmt":"2021-06-18T09:14:52","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=41011"},"modified":"2021-06-18T17:15:11","modified_gmt":"2021-06-18T09:15:11","slug":"snap-audience-network%e7%9a%84%e8%90%a5%e9%94%80%e6%8a%95%e6%94%be%e7%ad%96%e7%95%a5%ef%bd%9ctoby-lu","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/41011.html","title":{"rendered":"Snap Audience Network\u7684\u8425\u9500\u6295\u653e\u7b56\u7565\uff5cToby Lu"},"content":{"rendered":"\n<p>Morketing\u6700\u8fd1\u72ec\u5bb6\u83b7\u6089Snapchat\u4e0a\u7ebf\u4e86\u4e00\u4e2a\u5168\u65b0\u529f\u80fd\u2014\u2014Snap Audience Network\uff08\u7b80\u79f0SAN\uff09\uff0c\u4e3b\u8981\u670d\u52a1\u4e8e\u5168\u7403\u7684\u5e7f\u544a\u5ba2\u6237\uff0c\u4ed6\u4eec\u53ef\u4ee5\u76f4\u63a5\u5229\u7528Snapchat\u7684\u5e7f\u544a\u4ea7\u54c1\u6280\u672f\uff0c\u5e94\u7528\u5728Snapchat\u4e4b\u5916\u7684\u6d41\u91cf\u5e73\u53f0\u4e0a\u3002<\/p>\n\n\n\n<p>\u5728\u56fd\u5185\uff0cSnap Audience Network\u8fd8\u6ca1\u6709\u5b8c\u5168\u5bf9\u5916\u516c\u5f00\u53d1\u5e03\u4fe1\u606f\uff0c\u663e\u5f97\u975e\u5e38\u4f4e\u8c03\u3002<strong>\u6211\u4eec\u89c2\u5bdf\u5230\u5f88\u591a\u56fd\u5185\u51fa\u6d77<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e8%90%a5%e9%94%80\" title=\"\u8425\u9500\" target=\"_blank\">\u8425\u9500<\/a><\/span>\u7684\u5e7f\u544a\u4e3b\u5bf9Snap Audience Network\u7684\u4e0a\u7ebf\u4fdd\u6301\u9ad8\u5ea6\u5173\u6ce8\uff0c\u56e0\u4e3a\u4ed6\u4eec\u77e5\u9053Snap Audience Network\u7ed3\u5408\u4e86Snapchat\u7684\u5e7f\u544a\u3001\u7528\u6237\u3001\u6570\u636e\u548c\u6280\u672f\u4e0a\u7684\u4f18\u52bf\u3002<\/strong><\/p>\n\n\n\n<p>\u4e4b\u6240\u4ee5\u51fa\u6d77\u5e7f\u544a\u4e3b\u5bf9Snap Audience Network\u7684\u5173\u6ce8\u5ea6\u9887\u9ad8\uff0c\u79bb\u4e0d\u5f00Snapchat\u5728\u5168\u7403\u8303\u56f4\uff0c\u5c24\u5176\u662f\u6b27\u7f8e\u3001\u4e2d\u4e1c\u5730\u533a\u7684\u5e02\u573a\u5360\u6709\u7387\u3002<strong>Morketing\u4e86\u89e3\u5230\u6570\u636e\u663e\u793a\uff1aSnapchat\u7684\u6708\u6d3b\u8dc3\u7528\u6237\u4eba\u6570\u5df2\u8fbe5\u4ebf\u4eba\uff0cSnapchat \u7528\u6237\u5e73\u5747\u6bcf\u5929\u6253\u5f00\u5e94\u7528\u7a0b\u5e8f30\u6b21\uff0c\u5728\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u6cd5\u56fd\u548c\u6fb3\u5927\u5229\u4e9a\u768413-24\u5c81\u9752\u5c11\u5e74\u4e2dSnapchat\u670990% \u7684\u53d7\u4f17\u3002<\/strong><\/p>\n\n\n\n<p>\u5982\u6b64\u5927\u89c4\u6a21\u7684\u6d77\u5916\u5e02\u573a\u7528\u6237\u7fa4\u4f53\uff0c\u5bf9\u4e8e\u51fa\u6d77\u7684\u5e94\u7528\u3001\u5546\u5bb6\u7b49\u5e7f\u544a\u4e3b\u53ef\u8c13\u65b0\u4ef7\u503c\u6d3c\u5730\uff0c\u4f46\u5230\u5e95\u5982\u4f55\u6295\u653eSnap Audience Network\u5e7f\u544a\uff0c\u6269\u5927\u5728Snapchat\u5a92\u4f53\u7684\u6d41\u91cf\u6c60\uff0c\u5f88\u591a\u4eba\u5e76\u6ca1\u6709\u6e05\u6670\u7684\u7cfb\u7edf\u8ba4\u77e5\u3002\u6b64\u6587\u5c06\u96c6\u4e2d\u9488\u5bf9Snap Audience Network\u7684\u5e7f\u544a\u5c5e\u6027\u3001\u5e7f\u544a\u5f62\u5f0f\u53ca\u6295\u653e\u4f18\u52bf\u7b49\u65b9\u9762\u8fdb\u884c\u5168\u9762\u7acb\u4f53\u7684\u8425\u9500\u65b9\u5f0f\u62c6\u89e3\u3002<\/p>\n\n\n\n<p><strong>\u4e3b\u8981\u4ece\u4ee5\u4e0b\u4e24\u4e2a\u65b9\u9762\u8fdb\u884c\u62c6\u89e3\uff1a<\/strong><\/p>\n\n\n\n<p><strong>1\u3001\u5168\u9762\u4e86\u89e3Snap Audience Network<\/strong><\/p>\n\n\n\n<p><strong>2\u3001Snap Audience Network\u7684\u8425\u9500\u6295\u653e\u7b56\u7565\u89e3\u6790<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/Safqv8v6FdTM1q.png\" alt=\"\u4e00\u6587\u770b\u61c2\uff1aSnap Audience Network\u7684\u8425\u9500\u6295\u653e\u7b56\u7565\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>01<\/strong><\/h2>\n\n\n\n<p><strong>\u5168\u9762\u4e86\u89e3Snap Audience Network<\/strong><\/p>\n\n\n\n<p>\u5982\u4f55\u6295\u653eSnap Audience Network\u5e7f\u544a\uff0cMorketing\u901a\u8fc7\u767e\u5ea6\u56fd\u9645\u65b9\u9762\u83b7\u5f97\u4e86\u6bd4\u8f83\u8be6\u7ec6\u7684\u7b56\u7565\u5206\u4eab\u3002<\/p>\n\n\n\n<p>Snap Audience Network\u662f\u4e00\u4e2a\u975eSnapchat\u7684\u5e7f\u544a\u7f51\u7edc\u8054\u76df\uff0c\u5b83\u53ef\u4ee5\u8ba9\u5e7f\u544a\u4e3b\u5728Snapchat\u4ee5\u5916\u7684\u79fb\u52a8\u7f51\u7ad9\u548c\u5e94\u7528\u7a0b\u5e8f\u4e0a\u5411Snapchatters\u6295\u653e\u5e7f\u544a\u3002\u6295\u653eSnap Audience Network\u5e7f\u544a\u65f6\uff0c\u53ef\u4ee5\u5229\u7528Snapchat\u5f3a\u5927\u7684\u4f18\u5316\u3001\u5b9a\u5411\u3001\u6d4b\u91cf\u548c\u62a5\u544a\u7684\u5e7f\u544a\u5806\u6808\u6765\u6295\u653e\uff0c\u501f\u7531\u8fd9\u4e00\u65b9\u5f0f\uff0c\u5e7f\u544a\u4e3b\u5c06\u5e7f\u544a\u5ef6\u4f38\u5230Snapchat\u4e4b\u5916\u3002<\/p>\n\n\n\n<p><strong>Snap Audience Network\u5177\u5907\u4ec0\u4e48\u6837\u7684\u7279\u70b9\uff1f\u6211\u4eec\u4e3b\u8981\u4ece\u7528\u6237\u9690\u79c1\u3001\u53d7\u4f17\u8986\u76d6\u3001\u7ade\u62cd\u673a\u4f1a\u7684\u4e09\u4e2a\u65b9\u9762\u8fdb\u884c\u5206\u6790\u3002<\/strong><\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\uff0c\u7528\u6237\u9690\u79c1\u65b9\u9762\uff0c<\/strong>Snap Audience Network\u6267\u884c\u4e0eSnapchat\u4e00\u6837\u7684\u9690\u79c1\u4fdd\u5bc6\u6807\u51c6\uff0cSnapchat\u7684\u7279\u70b9\u5c31\u662f\u5b89\u5168\u3001\u81ea\u7531\u7684\u793e\u4ea4\u73af\u5883\uff0c\u6bd4\u5982\u5b83\u4e3b\u6253\u7684\u201c\u9605\u540e\u5373\u711a\u201d\u7684\u529f\u80fd\uff0c\u5c31\u662f\u5021\u5bfc\u9690\u79c1\u7684\u4fdd\u5bc6\u6027\uff0c\u540c\u6837\u5728\u5e7f\u544a\u65b9\u9762\u7684\u9690\u79c1\u4fdd\u62a4\u4e5f\u975e\u5e38\u4e25\u683c\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e8c\uff0c\u53d7\u4f17\u8986\u76d6\u65b9\u9762\uff0c<\/strong>Snapchat\u53ef\u4ee5\u6839\u636e\u5e74\u9f84\u3001\u6027\u522b\u3001\u8bed\u8a00\u3001\u51c0\u8d44\u4ea7\u3001\u4eba\u9645\u5173\u7cfb\u72b6\u51b5\u7b49\u7b49\u6765\u7ec6\u5206\u5e7f\u544a\uff0c\u4ece\u800c\u89e6\u8fbe\u5230\u66f4\u5e7f\u9614\u7684\u4eba\u7fa4\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\uff0c\u7ade\u62cd\u673a\u4f1a\u65b9\u9762\uff0c<\/strong>\u5176\u5b9e\u5c31\u662f\u5e7f\u544a\u4fe1\u606f\u5bf9\u7528\u6237\u7684\u89e6\u8fbe\u3002\u5373\u4fbf\u7528\u6237\u6ca1\u6709\u6253\u5f00Snapchat\uff0c\u4e5f\u80fd\u63a5\u53d7\u5230Snapchat\u7684\u5e7f\u544a\u5185\u5bb9\uff0c\u6bd4\u5982\u7528\u6237\u5728\u4e0d\u540c\u7684\u751f\u6d3b\u573a\u666f\u4e2d\uff0cSnapchat\u4f1a\u4ee5\u63d0\u9192\u7684\u65b9\u5f0f\uff0c\u5438\u5f15\u7528\u6237\u7684\u6ce8\u610f\u529b\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e09\u65b9\u9762\u7684\u7279\u70b9\uff0c\u8ba9Snap Audience Network\u5907\u53d7\u884c\u4e1a\u5173\u6ce8\uff0c\u6240\u5408\u4f5c\u7684\u6d41\u91cf\u65b9\u6570\u91cf\u4e5f\u6025\u5267\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u4e86\u89e3\u5230Snap Audience Network\uff0c\u57282020\u5e74\u7684\u7b2c\u4e8c\u5b63\u5ea6\u6709\u975e\u5e38\u591a\u7684\u8425\u9500\u8d44\u6e90\u5e93\u5b58\uff0c\u8d44\u6e90\u5e93\u5b58\u4e5f\u5370\u8bc1\u4e86\u5e73\u53f0\u5904\u4e8e\u5e02\u573a\u84dd\u6d77\u65f6\u671f\u3002\u53e6\u4e00\u65b9\u9762\uff0cSnap Audience Network\u7684\u5408\u4f5c\u4f19\u4f34\u6570\u91cf\u4e5f\u6b63\u5728\u4e0a\u5347\uff0c2020\u5e74\u7b2c\u56db\u5b63\u5ea6\u76f8\u7ee7\u63a5\u5165APPLOVIN\u3001ironSource\u3001mopub\u7b49\u4e92\u8054\u7f51\u5e7f\u544a\u805a\u5408\u5e73\u53f0\uff0c\u672a\u6765\u8fd8\u4f1a\u6709\u66f4\u591a\u7684\u5408\u4f5c\u4f19\u4f34\u52a0\u5165\u3002<\/p>\n\n\n\n<p>\u6709\u5f88\u591a\u7684\u6d77\u5916\u5e94\u7528\u6b63\u5728\u501f\u52a9Snap Audience Network\u7684\u8425\u9500\u52bf\u80fd\uff0c\u505a\u5927\u81ea\u8eab\u7684\u7528\u6237\u89c4\u6a21\u3002\u7279\u522b\u662f\u5bf9\u4e00\u4e9b\u521a\u521a\u51b7\u542f\u52a8\u7684\u5e94\u7528\uff0c\u9700\u8981\u66f4\u591a\u79cd\u5b50\u7528\u6237\u6570\u7684\u6d77\u5916\u5e94\u7528\u6765\u8bf4\uff0cSnap Audience Network\u662f\u4e2a\u4e0d\u5bb9\u9519\u8fc7\u7684\u597d\u673a\u4f1a\u3002<\/p>\n\n\n\n<p><strong>\u4f8b\u5982\uff0cYubo\u662f\u4e00\u6b3e\u6765\u81ea\u4e8e\u6cd5\u56fd\u7684\u793e\u4ea4\u4ea7\u54c1\uff0c\u5b9a\u4f4d\u4e8eZ\u4e16\u4ee3\u7684\u964c\u751f\u4eba\u793e\u4ea4\uff0c\u4e3b\u6253\u89c6\u9891\u804a\u5929\u548c\u53d1\u73b0\u65b0\u670b\u53cb\u3002<\/strong><\/p>\n\n\n\n<p>Yubo\u7684\u7b2c\u4e00\u5927\u5e02\u573a\u662f\u7f8e\u56fd\uff0c\u4ed6\u4eec\u6700\u5173\u6ce8\u7684\u662fiOS\u8bbe\u5907\u7684\u7528\u6237\u3002\u4ed6\u4eec\u5229\u7528Snap Audience Network\u6765\u89e6\u8fbe\u66f4\u591a\u7684\u76ee\u6807\u53d7\u4f17\u3002\u8fd9\u4e2a\u65b0\u7684\u6d41\u91cf\u6c60\u63d0\u4f9b\u4e86\u5168\u5c4f\u7684\u4f18\u8d28\u5c55\u73b0\u673a\u4f1a\uff0c\u5e76\u5e26\u6765\u4e86\u53ef\u89c2\u7684\u7528\u6237\u6570\u91cf\uff0c\u65b0\u589e19\u4e07\u5b89\u88c5\u91cf\u3001CPI\u964d\u4f4e33%\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>02 <\/strong><\/h2>\n\n\n\n<p><strong>Snap Audience Network<\/strong><\/p>\n\n\n\n<p><strong>\u4e0a\u7684\u5177\u4f53\u6295\u653e\u7b56\u7565\u89e3\u6790<\/strong><\/p>\n\n\n\n<p><strong>\u5982\u4f55\u5728Snap Audience Network\u8fdb\u884c\u4e13\u4e1a\u7684\u5e7f\u544a\u6295\u653e\uff1f\u662f\u6709\u8ff9\u53ef\u5faa\u7684\u3002<\/strong><\/p>\n\n\n\n<p>\u5728\u5e7f\u544a\u6295\u653e\u4e2d\uff0c\u5e7f\u544a\u7684\u7d20\u6750\u5f62\u5f0f\u662f\u5f71\u54cd\u6700\u7ec8ROI\u6548\u679c\u7684\u56e0\u7d20\u4e4b\u4e00\uff0c<strong>\u5728Snap Audience Network\u4e0a\u652f\u6301\u4e09\u5927\u7c7b\u7684\u5e7f\u544a\u6837\u5f0f\uff0c\u5206\u522b\u662fIAB\u9759\u6001\u56fe\u7247\u3001\u5168\u5c4f\u89c6\u9891\u3001\u6fc0\u52b1\u89c6\u9891\u3002<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/06\/SafqvAK81d4W8d.png\" alt=\"\u4e00\u6587\u770b\u61c2\uff1aSnap Audience Network\u7684\u8425\u9500\u6295\u653e\u7b56\u7565\"\/><\/figure><\/div>\n\n\n\n<p>\u4e09\u79cd\u5e7f\u544a\u5f62\u5f0f\u5bf9\u6bd4<\/p>\n\n\n\n<p>\u4e09\u79cd\u7c7b\u578b\u7684\u5e7f\u544a\u5f62\u5f0f\u7684\u4fa7\u91cd\u70b9\u5404\u4e0d\u76f8\u540c\u3002\u6bd4\u5982\u8fd9\u51e0\u5e74\u6bd4\u8f83\u706b\u70ed\u7684\u6fc0\u52b1\u89c6\u9891\uff0c\u5b83\u7684\u7279\u70b9\u662f\u70b9\u51fb\u7387\u3001\u5b89\u88c5\u7387\u975e\u5e38\u9ad8\uff0cCPI\u76f8\u5bf9\u8f83\u4f4e\uff1bIAB\u9759\u6001\u56fe\u7684\u7528\u6237\u8986\u76d6\u7387\u66f4\u5e7f\uff0c\u4f46CPM\u66f4\u4f4e\u3001\u70b9\u51fb\u7387\u4e5f\u66f4\u4f4e\uff1b\u5168\u5c4f\u89c6\u9891\u7684\u70b9\u51fb\u7387\u548c\u7528\u6237\u89e6\u8fbe\u4ecb\u4e8eIAB\u9759\u6001\u56fe\u7247\u4e0e\u6fc0\u52b1\u89c6\u9891\u4e2d\u95f4\u3002<\/p>\n\n\n\n<p>\u5728\u4e86\u89e3\u5e7f\u544a\u5f62\u5f0f\u4e4b\u540e\uff0c\u5982\u4f55\u5c06\u5b83\u4eec\u8fdb\u884c\u6709\u6548\u7684\u7ec4\u5408\uff0c\u4e5f\u4f1a\u5f71\u54cd\u6700\u7ec8\u7684ROI\u3002\u4ee5\u4e0b\u5206\u4e24\u7ec4\u642d\u914d\u8fdb\u884c\u4e86\u89e3\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e00\uff0c\u4efb\u4f55\u65f6\u671f\u90fd\u4e0d\u80fd\u5ffd\u89c6\u5e7f\u544a\u521b\u610f\u7684\u4f5c\u7528\uff0c\u6bd4\u5982\u5728\u4e00\u6bb5\u5e7f\u544a\u7d20\u6750\u4e2d\uff0c\u53ef\u4ee5\u526a\u88c1\u51fa\u591a\u4e2aIAB\u5c0f\u683c\u5f0f\u7684\u9759\u6001\u5e7f\u544a\u6837\u5f0f\uff0c\u7531\u4e8eSnap Audience Network\u662f\u7531\u591a\u4e2a\u6d41\u91cf\u6e20\u9053\u6240\u7ec4\u6210\u7684\uff0c\u6240\u4ee5\u591a\u79cd\u5f62\u5f0f\u7684\u5e7f\u544a\uff0c\u53ef\u4ee5\u547d\u4e2d\u66f4\u591a\u7528\u6237\u7684\u559c\u597d\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\uff0c\u5e7f\u544a\u4e3b\u9700\u8981\u627e\u5230\u6700\u9ad8\u6548\u7684\u6295\u653e\u7ec4\u5408\uff0cSnap Audience Network\u53ef\u4ee5\u7406\u89e3\u4e3a\u662fSnapchat\u5e7f\u544a\u6d3b\u52a8\u7684\u884d\u751f\uff0c\u56e0\u4e3a\u5b83\u7684\u6d41\u91cf\u662f\u6765\u6e90\u5168\u7403\u591a\u4e2a\u6d41\u91cf\u6e20\u9053\uff0c\u5728\u6295\u653e\u7684\u65f6\u5019\u9700\u8981\u5c06Snap Audience Network\u5e7f\u544a\u7d20\u6750\u96c6\u4e2d\u5728\u4e00\u4e2aAd 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Network\uff08\u7b80\u79f0SAN\uff09\uff0c\u4e3b\u8981\u670d\u52a1\u4e8e\u5168\u7403\u7684\u5e7f\u544a\u5ba2\u6237\uff0c\u4ed6\u4eec\u53ef\u4ee5\u76f4\u63a5\u5229\u7528Snapch\u2026<\/p>\n","protected":false},"author":1,"featured_media":41012,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[147],"tags":[3511],"special":[],"class_list":["post-41011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market","tag-3511","entry"],"views":92259,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/41011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=41011"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/41011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/41012"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=41011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=41011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=41011"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=41011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}