{"id":39028,"date":"2021-05-31T21:14:46","date_gmt":"2021-05-31T13:14:46","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=39028"},"modified":"2021-05-31T21:16:28","modified_gmt":"2021-05-31T13:16:28","slug":"%e6%8e%8c%e6%8f%a1%e9%87%91%e5%ad%97%e5%a1%94%e5%8e%9f%e7%90%86%e5%92%8c%e6%80%9d%e7%bb%b4%e5%af%bc%e5%9b%be%ef%bc%8c%e4%bd%a0%e7%9a%84%e8%be%93%e5%87%ba%ef%bc%8c%e8%ae%a9%e4%ba%ba%e6%84%bf%e6%84%8f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/quan\/39028.html","title":{"rendered":"\u9648\u6743\uff1a\u638c\u63e1\u91d1\u5b57\u5854\u539f\u7406\u548c\u601d\u7ef4\u5bfc\u56fe\uff0c\u8ba9\u4f60\u7684\u8f93\u51fa\u66f4\u6709\u4ef7\u503c"},"content":{"rendered":"\n<p>\u73b0\u5728\u5462\uff0c\u4e3a\u4e86\u80fd\u8ba9\u6211\u4eec\u5f53\u4f17\u6f14\u8bb2\u65f6\u903b\u8f91\u6027\u66f4\u597d\u3001\u8282\u594f\u611f\u66f4\u5feb\u3001\u8bf4\u670d\u529b\u66f4\u5f3a\u3001\u66f4\u80fd\u6253\u52a8\u542c\u4f17\uff0c\u7b14\u8005\u51b3\u5b9a\u518d\u628a<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e9%87%91%e5%ad%97%e5%a1%94%e5%8e%9f%e7%90%86\" title=\"\u91d1\u5b57\u5854\u539f\u7406\" target=\"_blank\">\u91d1\u5b57\u5854\u539f\u7406<\/a><\/span>\u548c\u601d\u7ef4\u5bfc\u56fe\u4ecb\u7ecd\u7ed9\u5927\u5bb6\uff0c\u5e76\u544a\u8bc9\u5927\u5bb6\u600e\u4e48\u505a\u624d\u80fd\u8ba9\u8fd9\u5b83\u4eec\u4e0e\u9ec4\u91d1\u5708\u6a21\u578b\u6709\u673a\u5730\u7ed3\u5408\u5728\u4e00\u8d77\uff0c\u8fbe\u5230\u9526\u4e0a\u6dfb\u82b1\u7684\u6548\u679c\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\uff0c\u6211\u4eec\u9996\u5148\u4ecb\u7ecd\u91d1\u5b57\u5854\u539f\u7406\u3002<\/p>\n\n\n\n<p>\u91d1\u5b57\u5854\u539f\u7406\u662f\u9ea6\u80af\u9521\u56fd\u9645\u7ba1\u7406\u54a8\u8be2\u516c\u53f8\u7684\u9996\u4f4d\u5973\u54a8\u8be2\u987e\u95ee\u82ad\u82ad\u62c9\u00b7\u660e\u6258\u53d1\u660e\u7684\u3002<\/p>\n\n\n\n<p>\u8be5\u7406\u8bba\u65e8\u5728\u5e2e\u52a9\u653f\u5e9c\u3001\u4f01\u4e1a\u3001\u9ad8\u6821\u7b49\u5404\u754c\u4eba\u58eb\u63d0\u9ad8\u601d\u8003\u80fd\u529b\u3001\u5199\u4f5c\u80fd\u529b\u3001\u6f14\u8bb2\u80fd\u529b\u548c\u6f14\u793a\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\u8be5\u7406\u8bba\u7684\u4e3b\u8981\u5185\u5bb9\u53ef\u4ee5\u7528\u4e00\u53e5\u8bdd\u6765\u6982\u62ec\uff1a\u4efb\u4f55\u4e8b\u60c5\u90fd\u53ef\u4ee5\u5f52\u7eb3\u4e3a\u4e00\u4e2a\u4e2d\u5fc3\u8bba\u70b9\uff0c\u8fd9\u4e2a\u8bba\u70b9\u53ef\u75313-7\u4e2a\u8bba\u636e\u6765\u652f\u6301\uff0c\u800c\u8fd9\u4e9b\u7b2c\u4e00\u5c42\u8bba\u636e\u672c\u8eab\u4e5f\u662f\u8bba\u70b9\uff0c\u53c8\u88ab\u7b2c\u4e8c\u5c42\u8bba\u636e\uff08\u540c\u6837\u662f3-7\u4e2a\uff09\u652f\u6301\uff0c\u5982\u6b64\u5411\u4e0b\u5ef6\u4f38\uff08\u6700\u591a\u4e0d\u8d85\u8fc73\u5c42\uff09\uff0c\u72b6\u82e5\u91d1\u5b57\u5854\u3002\u540c\u65f6\uff0c\u91d1\u5b57\u5854\u4e2d\u4efb\u4f55\u4e00\u5c42\u7684\u8bba\u636e\uff0c\u5b83\u4eec\u4e4b\u95f4\u5fc5\u987b\u7b26\u5408MECE\uff08Mutually Exclusive Collectively Exhaustive\uff09\u6cd5\u5219\uff0c\u5373\u8bba\u636e\u4e4b\u95f4\uff0c\u76f8\u4e92\u72ec\u7acb\u3001\u5b8c\u5168\u7a77\u5c3d\u3002\u53e6\u5916\uff0c\u91d1\u5b57\u5854\u4e2d\u4efb\u4f55\u4e00\u5c42\u7684\u8bba\u636e\uff0c\u5b83\u4eec\u4ece\u5de6\u5230\u53f3\u5728\u610f\u4e49\u4e0a\u5fc5\u987b\u7b26\u5408\u67d0\u79cd\u903b\u8f91\u5173\u7cfb\uff0c\u6bd4\u5982\uff1a\u56e0\u679c\u3001\u5e76\u5217\u3001\u9012\u8fdb\u7b49\u3002<\/p>\n\n\n\n<p>\u8be5\u7406\u8bba\u4e3b\u8981\u7531\u5982\u4e0b\u4e09\u5927\u90e8\u5206\u7ec4\u6210\uff08\u89c1\u56fe3-1\uff09\uff1a<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">\u4e00\u3001\u91d1\u5b57\u5854\u539f\u7406\u7684\u8981\u6c42<\/h1>\n\n\n\n<p>\u91d1\u5b57\u5854\u539f\u7406\u7684\u8981\u6c42\u90e8\u5206\uff0c\u4e5f\u53eb\u91d1\u5b57\u5854\u539f\u7406\u7684\u57fa\u672c\u7ed3\u6784\u3002\u5b83\u8fd8\u5206\u4e3a\u603b\u4f53\u8981\u6c42\u548c\u5148\u540e\u8981\u6c42\uff0c\u603b\u4f53\u8981\u6c42\u662f\u201c\u4e2d\u5fc3\u601d\u60f3\u660e\u786e\u3001\u7ed3\u8bba\u5148\u884c\u3001\u4ee5\u4e0a\u7edf\u4e0b\u3001\u5f52\u7c7b\u5206\u7ec4\u3001\u903b\u8f91\u9012\u8fdb\u201d\u3002\u5148\u540e\u8981\u6c42\u662f\u201c\u5148\u6846\u67b6\u540e\u7ec6\u8282\u3001\u5148\u7ed3\u8bba\u540e\u539f\u56e0\u3001\u5148\u7ed3\u679c\u540e\u8fc7\u7a0b\u3001\u5148\u91cd\u8981\u540e\u6b21\u8981\u201d\u3002\u5728\u8fd9\u5176\u4e2d\uff0c\u6240\u8c13\u7684\u201c\u4e2d\u5fc3\u601d\u60f3\u660e\u786e\u201d\uff0c\u5373\u5728\u786e\u5b9a\u4e2d\u5fc3\u601d\u60f3\u7684\u65f6\u5019\uff0c\u5fc5\u987b\u9075\u5b88TOPS\u539f\u5219\u3002TOPS\u539f\u5219\u7684\u5185\u5bb9\u4e3a\uff1a\u6709\u7684\u653e\u77e2\uff08T: Target to our audiences\uff09\u3001\u8d2f\u7a7f\u6574\u4f53\uff08O: Overarching\uff09\u3001\u63b7\u5730\u6709\u58f0\uff08P: Powerful\uff09\u3001\u8a00\u4e4b\u6709\u636e\uff08S: 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4e24\u79cd\u65b9\u6cd5\u90fd\u5957\u4e0d\u4e0a\uff0c\u90a3\u53ea\u80fd\u4f9d\u636e\u5176\u91cd\u8981\u6027\u6765\u6392\u5e8f\u4e86\u3002\u53e6\u5916\uff0c\u8fd9\u79cd\u6392\u5e8f\u65b9\u6cd5\uff0c\u6bd4\u8f83\u7075\u6d3b\uff0c\u6bd4\u8f83\u9002\u5408\u4e8e\u62bd\u8c61\u7684\u4e8b\u7269\u3002<\/p>\n\n\n\n<p><strong>\u6700\u540e\uff0c\u6211\u4eec\u804a\u4e00\u804a\u5173\u4e8eMECE\u6cd5\u5219\u3002<\/strong><\/p>\n\n\n\n<p>MECE\uff08Mutually Exclusive Collectively Exhaustive\uff09\u6cd5\u5219\uff0c\u662f\u6307\u8bba\u636e\u4e4b\u95f4\uff0c\u76f8\u4e92\u72ec\u7acb\u3001\u5b8c\u5168\u7a77\u5c3d\u3002\u4e5f\u5c31\u662f\u8bf4\uff0c\u5728\u8bba\u8bc1\u8fc7\u7a0b\u4e2d\uff0c\u6bcf\u4e00\u5c42\u7684\u8bba\u636e\uff08\u89c2\u70b9\u3001\u601d\u60f3\u7b49\uff09\uff0c\u5b83\u4eec\u4e4b\u95f4\u8981\u505a\u5230\uff1a\u4e0d\u91cd\u53e0\u3001\u4e0d\u77db\u76fe\u3001\u4e0d\u9057\u6f0f\u3001\u4e0d\u591a\u4f59\u3001\u6709\u8fb9\u754c\uff08\u89c1\u56fe3-8\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/05\/838fabc6a4ed449e89f4ce12a3422981.png\" 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