{"id":37971,"date":"2021-05-17T16:06:25","date_gmt":"2021-05-17T08:06:25","guid":{"rendered":"https:\/\/www.growthhk.cn\/cgo\/market\/37971.html"},"modified":"2022-05-18T18:02:06","modified_gmt":"2022-05-18T10:02:06","slug":"%e4%b8%93%e8%ae%bf%e8%b5%9b%e8%af%ba%e8%b4%9d%e6%96%af-%e4%b8%80%e4%bd%93%e5%8c%96%e6%99%ba%e8%83%bd%e6%ad%a3%e5%bc%80%e5%88%9b%e6%96%b0%e4%b8%96%e7%ba%aa","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/37971.html","title":{"rendered":"\u4e13\u8bbf\u8d5b\u8bfa\u8d1d\u65af | \u4e00\u4f53\u5316\u667a\u80fd\u6b63\u5f00\u521b\u65b0\u4e16\u7eaa"},"content":{"rendered":"\n
\u6587\u7ae0\u6765\u6e90\uff1a\u300a\u79c1\u57df\u6d41\u91cf\u89c2\u5bdf\u300b<\/p>\n\n\n\n
\u5728\u8fd9\u4e2a\u5185\u5377\u7684\u5546\u4e1a\u4e16\u754c\u91cc\uff0c\u4e00\u4e2a\u65f6\u5e38\u60ac\u5728\u8425\u9500\u4eba\u5fc3\u5934\u7684\u95ee\u9898\u662f\uff1a\u5e02\u573a\u4e0a\u901a\u884c\u7684\u8425\u9500\u65b9\u6cd5\u8bba\u6709\u6ca1\u6709\u300c\u8d28\u53d8\u300d\uff1f\u4e3e\u4e2a\u4f8b\u5b50\u3002<\/p>\n\n\n\n
\u5047\u8bbe\u6211\u548c\u4f60\u7a7f\u8d8a\u56de2000\u5e74\uff0c\u6210\u4e3a\u4e00\u8d77\u5356\u7168\u756a\u85af\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u6b64\u65f6\u5e02\u573a\u4e0a\u7684\u5ba3\u4f20\u6e20\u9053\u4ec5\u4ec5\u662f\u7535\u68af\/\u7535\u89c6\/\u516c\u4ea4\u8f66\u7ad9\u5e7f\u544a\u724c\u7b49\u7b49\uff0c\u5728\u4ea7\u54c1\u3001\u5de5\u827a\u51e0\u4e4e\u6ca1\u6709\u5dee\u5f02\u7684\u60c5\u51b5\u4e0b\uff0c\u4f60\u6211\u4e4b\u95f4\u8425\u9500\u4e4b\u6218\u7684\u80dc\u8d1f\u624b\u662f\u4ec0\u4e48\uff1f<\/p>\n\n\n\n
\u4e00\u4e2a\u5173\u952e\u70b9\u662f\u5e7f\u544a\u6587\u6848\u3002\u4f46\u6587\u6848\u672c\u8eab\u7684\u4e0a\u9650\uff0c\u5176\u5b9e\u5e76\u6ca1\u6709\u6211\u4eec\u6240\u60f3\u7684\u90a3\u4e48\u9ad8\u3002\u5e7f\u544a\u5708\u66fe\u7ecf\u5f88\u6d41\u884c\u4e00\u79cd\u300c\u5b9a\u4f4d\u6587\u6848\u300d\uff0c\u6bd4\u5982\u5f2f\u5f13\u724c\u7ea2\u85af\u9500\u91cf\u9886\u514820\u5e74\uff0c\u6240\u5356\u7ea2\u85af\u53ef\u7ed5\u5730\u7403X\u5708\uff08\u5e02\u573a\u5b9a\u4f4d\uff09\uff0c\u4eca\u5e74\u8fc7\u8282\u4e0d\u6536\u793c\uff0c\u6536\u793c\u53ea\u6536XX\u91d1\uff08\u573a\u666f\u5b9a\u4f4d\uff09\u2026\u2026<\/p>\n\n\n\n
\u5f88\u4fd7\uff1f\u5bf9\uff0c\u4f46\u6709\u7528\u3002<\/p>\n\n\n\n
\u82e5\u8981\u8bba\u60c5\u6000\uff0c\u867d\u7136\u8fd9\u4e48\u8bf4\u6709\u4e9b\u653f\u6cbb\u4e0d\u6b63\u786e\uff1a\u629b\u5f00\u90a3\u4e9b\u62e5\u6709\u5e9e\u5927\u5e7f\u544a\u9884\u7b97\u7684\u56fd\u6c11\u7ea7\u54c1\u724c\uff0c\u5728\u6211\u4eec\u8fd9\u4e00\u751f\u4e2d\uff0c\u8bb0\u5f97\u54ea\u4e9b\u8857\u8fb9\u7684\u52a8\u4eba\u7684\u5e7f\u544a\u6587\u6848\uff1f<\/strong>\uff08\u6211\u731c\u4f60\u5370\u8c61\u6700\u6df1\u7684\u5e94\u8be5\u662f\uff1a\u201c\u8f6c\u8ba9\u6e05\u4ed3\u5012\u65703\u5929\uff01\u201d\u3001\u201c\u51cf\u80a5\u6e38\u6cf3\u770b\u4e00\u54c8\uff01\u201d\u3001\u201c\u6c5f\u5357\u76ae\u9769\u5382\u5382\u957f\u8dd1\u8def\u4e86\uff0c\u5168\u573a\u76ae\u5305\u7edf\u7edf20\u5757\uff01\u201d\uff09<\/p>\n\n\n\n \u4f20\u64ad\u6761\u4ef6\u5ba2\u89c2\u7684\u5236\u7ea6\uff0c\u662f\u4f20\u7edf\u8425\u9500\u53ef\u60b2\u7684\u684e\u688f\u3002\u4f46\u57282000-2010\u5e74\u95f4\uff0c\u8fd9\u4e00\u8425\u9500\u5929\u82b1\u677f\u88ab\u4e92\u8054\u7f51\u6253\u788e\u4e86\u3002<\/p>\n\n\n\n \u968f\u7740\u641c\u7d22\u5f15\u64ce\uff08\u5982\u767e\u5ea6\uff09\u3001\u793e\u4ea4\u5e73\u53f0\uff08\u5982\u5fae\u535a\uff09\u3001\u793e\u4ea4\u5de5\u5177\uff08\u5982\u5fae\u4fe1\uff09\u7684\u6d8c\u73b0\u4e0e\u53d1\u5c55\uff0c\u8425\u9500\u7684\u5404\u4e2a\u73af\u8282\u90fd\u8fce\u6765\u4e86\u53d8\u5316\u3002\u5728\u5e7f\u544a\u89e6\u8fbe\u7aef\uff0c\u5982\u7a0b\u5e8f\u5316\u8d2d\u4e70\uff08programmatic buying\uff09\u652f\u6301\u54c1\u724c\u5708\u9009\u76ee\u6807\u4eba\u7fa4\uff0c\u6309\u89e6\u8fbe\u60c5\u51b5\u4ed8\u8d39\uff0c\u907f\u514d\u4e86\u8def\u724c\u5e7f\u544a\u201c\u4e0d\u77e5\u9053\u662f\u8c01\u5728\u770b\u3001\u4e0d\u77e5\u9053\u6709\u6ca1\u6709\u770b\u201d\u7684\u76f2\u533a\uff1b<\/p>\n\n\n\n \u5728\u5185\u5bb9\u4e0e\u4f53\u9a8c\u7aef\uff0c\u4e0d\u4ec5KOL\/KOC\u7684\u5f71\u54cd\u529b\u98ce\u5934\u6b63\u76db\uff0cUGC\u5185\u5bb9\u4e5f\u5927\u884c\u5176\u9053\uff0c\u54c1\u724c\u518d\u4e5f\u4e0d\u80fd\u53ea\u62cd\u4e00\u6761\u81ea\u8bf4\u81ea\u8bdd\u3001\u201c\u738b\u5a46\u5356\u74dc\u201d\u5f0f\u7684\u5e7f\u544a\u7247\uff1b<\/p>\n\n\n\n 3G\uff082008\u5e74\uff09\u548c\u5fae\u4fe1\u5e26\u6765\u5168\u65b0\u901a\u8baf\u4f53\u9a8c\u7684\u793e\u4ea4\u4e0e\u5173\u7cfb\uff1b\u95e8\u5e97\u4e4b\u5916\uff0c\u7535\u5546\u3001\u5c0f\u7a0b\u5e8f\u3001\u9500\u552e\u6570\u5b57\u5316\u7b49\u5168\u65b0\u7684\u4ea4\u6613\u4e0e\u9500\u552e\uff1b\u7a81\u7834\u7b97\u529b\u74f6\u9888\uff0c\u62e5\u6709AI\u8d4b\u80fd\u7684\u6570\u636e\u4e0e\u5206\u6790\u2026\u2026<\/p>\n\n\n\n \u5728\u6570\u5b57\u4e16\u754c\u91cc\uff0c\u65f6\u95f4\u3001\u7a7a\u95f4\u4e0d\u518d\u662f\u5236\u7ea6\u4f20\u64ad\u4e14\u4e0d\u53ef\u6253\u7834\u7684\u67b7\u9501\u3002<\/strong>\u5728\u5f53\u65f6\uff0c\u65e0\u8bba\u662f\u4f01\u4e1a\u3001\u5b66\u672f\u3001\u4f01\u4e1a\u670d\u52a1\uff0c\u5404\u9886\u57df\u4e2d\u4e0d\u4e4f\u6709\u8bc6\u4e4b\u58eb\u63d0\u524d\u5e03\u5c40\u672a\u6765\u3002<\/p>\n\n\n\n \u4ee5\u4e00\u5bb6MarTech\u673a\u6784\u4e3a\u4f8b\uff1a\u65e9\u57282014\u5e74\uff0c\u5728\u7cbe\u51c6\u8425\u9500\u9886\u57df\u5e02\u573a\u5360\u7387\u524d\u4e09\u7684\u8d5b\u8bfa\u8d1d\u65af\u5c31\u654f\u9510\u610f\u8bc6\u5230\uff0c\u5728\u6570\u5b57\u5316\u65f6\u4ee3\u4e0b\uff0c\u8425\u9500\u5c06\u4ece\u5355\u5411\u7684\u5e7f\u544a\u6295\u653e\uff0c\u8f6c\u53d8\u4e3a\u53cc\u5411\u7684\u987e\u5ba2\u5173\u7cfb\u7ecf\u8425\u3002<\/p>\n\n\n\n \u4e5f\u7531\u6b64\uff0c\u8d5b\u8bfa\u8d1d\u65af\u8f6c\u5411\u4e86\u8425\u9500\u6280\u672f\uff08\u4e0b\u7b80\u79f0MarTech\uff09\u7814\u53d1\uff0c\u7ecf\u8fc77\u5e74\u53d1\u5c55\uff0c\u5df2\u6210\u4e3a\u817e\u8baf\u3001\u6234\u5c14\u3001\u534e\u4e3a\u3001\u82f1\u7279\u5c14\u3001\u7532\u9aa8\u6587\u3001\u8377\u5170\u7687\u5bb6\u83f2\u4ed5\u5170\u7b49\u4f17\u591a\u4e16\u754c500 \u5f3a\u548c\u884c\u4e1a\u9886\u519b\u4f01\u4e1a\u7684\u957f\u671f\u8425\u9500\u6570\u5b57\u5316\u4f9b\u5e94\u5546\u3002<\/p>\n\n\n\n \u57282019\u5e74\u65f6\uff0c\u6211\u4eec\u66fe\u91c7\u8bbf\u8d5b\u8bfa\u8d1d\u65afCMO-\u5b5f\u8273\u51acKaren\u3002\u804a\u5929\u4e2d\u5979\u8ba4\u4e3a\uff0c\u5f53\u65f6\u7684MarTech\u5e02\u573a\u4ec5\u4ec5\u662f\u4e00\u4e2a\u840c\u82bd\u9636\u6bb5\u3002\u4f46\u5728\u4e24\u5e74\u540e\u7684\u4eca\u5929\uff0c\u5f53\u6211\u4eec\u518d\u6b21\u5bf9\u8bdd\u65f6\uff0c\u201cMarTech\u9886\u57df\u8fdb\u5165\u4e86\u7b2c\u4e00\u4e2a\u5927\u89c4\u6a21\u8fed\u4ee3\u7684\u5468\u671f\u201d\u3002\u8fd9\u80cc\u540e\uff0c\u662f\u8425\u9500\u7684\u8d28\u53d8\u6765\u4e86\u3002<\/p>\n\n\n\n \u636eBCG\u00d7\u817e\u8baf\u8425\u9500\u6d1e\u5bdf(TMI) \u8054\u5408\u53d1\u5e03\u7684\u300a2021 \u4e2d\u56fd\u79c1\u57df\u8425\u9500\u767d\u76ae\u4e66\u300b\u663e\u793a\uff0c\u5fae\u4fe1\u751f\u6001\u548c\u81ea\u8425APP\u7b49\u79c1\u57df\u89e6\u70b9\u5728\u4e2d\u56fd\u7684\u6e17\u900f\u7387\u5df2\u8fbe96%\uff0c79%\u7684\u6d88\u8d39\u8005\u8fc7\u53bb1\u5e74\u4e2d\u5728\u79c1\u57df\u8fdb\u884c\u8fc7\u8d2d\u4e70\u3002<\/p>\n\n\n\n \u90a3\u79c1\u57df\u6d41\u91cf\u548cMarTech\u7684\u5173\u7cfb\u662f\u4ec0\u4e48\uff1f\u79c1\u57df\u53ea\u662f\u76ee\u7684\uff0cMarTech\u624d\u662f\u65b9\u6cd5\u3002<\/strong><\/p>\n\n\n\n \u5728\u65e9\u671f\uff082019\u5e74\u524d\uff09\uff0cMarTech\u4e3b\u8981\u4ee5\u573a\u666f\u5316\u5de5\u5177\u4e3a\u4e3b\u3002\u6bd4\u5982\u505a\u4e00\u4e2a\u5c0f\u7a0b\u5e8f\u5546\u57ce\uff0c\u6302\u70b9\u4ea7\u54c1\u4e0a\u53bb\u5356\uff1b\u6295\u653e\u4e86\u4e00\u4e9b\u5e7f\u544a\u5f15\u6d41\uff0c\u8bbe\u7f6e\u4e8c\u7ef4\u7801\u53c2\u6570\u6765\u533a\u5206\u5404\u4e2a\u5e7f\u544a\u7684\u6d41\u91cf\u6765\u6e90\uff1b\u505a\u4e00\u4e2a\u62fc\u56e2\/\u5206\u9500\/H5\/\u7ebf\u4e0a\u4f18\u60e0\u5238\u7ed9\u7528\u6237\uff0c\u53c8\u6216\u662f\u751f\u6210\u9500\u552e\u4e2a\u4eba\u7684\u7535\u5b50\u540d\u7247\uff0c\u5e76\u690d\u5165\u57cb\u70b9\u76d1\u6d4b\u7528\u6237\u9605\u8bfb\u60c5\u51b5\u7b49\u7b49\u2026\u2026<\/p>\n\n\n\n \u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u7684\u84ec\u52c3\u53d1\u5c55\uff0c\u54c1\u724c\u89e6\u8fbe\u7528\u6237\u7684\u89e6\u70b9\u53d8\u5f97\u8d8a\u6765\u8d8a\u591a\uff0c\u7528\u6237\u4ece\u8f6c\u5316\u5230\u7559\u5b58\u7684\u884c\u4e3a\u94fe\u6761\u4e5f\u8d8a\u6765\u8d8a\u957f\uff0c\u5982\u679c\u4e0d\u91c7\u7528\u65b0\u7684\u6280\u672f\u548c\u624b\u6bb5\uff0c\u54c1\u724c\u6240\u9762\u4e34\u7684\u8425\u9500\u95ee\u9898\u5219\u8d8a\u5927\u3002\u6211\u4eec\u7531\u6b64\u89c2\u5bdf\uff0c\u8fd9\u51e0\u5e74MarTech\u5e02\u573a\u5448\u7206\u53d1\u6027\u589e\u957f\uff1a<\/p>\n\n\n\n\u8425\u9500\u53d8\u5c40\uff1a\u4e00\u4f53\u5316\u667a\u80fd<\/h3>\n\n\n\n