<\/div>\n
BDP\u6f0f\u6597\u56fe<\/p>\n
\u4ece\u6709\u6548\u5bf9\u8bdd\u518d\u5230\u7559\u7535\u8fd9\u6b65\u7684\u8f6c\u5316\u66f4\u52a0\u80fd\u770b\u51fa\u5ba2\u670d\u6c9f\u901a\u7684\u8bdd\u672f\u6280\u5de7\uff0c\u80fd\u5426\u8981\u5230\u7528\u6237\u7684\u8054\u7cfb\u65b9\u5f0f\uff0c\u5e76\u6210\u4e3a\u6709\u6548\u7684\u7ebf\u7d22\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u81f3\u4e8e\u600e\u4e48\u505a\uff0c\u4f60\u4eec\u61c2\u5f97~<\/p>\n
part3 | \u54a8\u8be2\u6210\u672c\u4e0e\u54a8\u8be2\u7387<\/strong><\/p>\n<\/div>\n
\u54a8\u8be2\u7387=\u603b\u5bf9\u8bdd\/\u70b9\u51fb\u91cf \uff1b\u54a8\u8be2\u6210\u672c=\u6d88\u8d39\/\u6709\u6548\u5bf9\u8bdd<\/strong><\/p>\n\u53ef\u770b\u51fa\u54a8\u8be2\u7387\u4e0e\u54a8\u8be2\u6210\u672c\u5448\u8d1f\u76f8\u5173\u72b6\u6001\uff0c\u56e0\u4e3a\u5728\u5176\u4ed6\u60c5\u51b5\u5dee\u4e0d\u591a\u4e0b\uff0c\u54a8\u8be2\u7387\u8d8a\u4f4e\u786e\u5b9e\u5bfc\u81f4\u54a8\u8be2\u6210\u672c\u8d8a\u9ad8\uff0c\u4f46\u4e0d\u662f\u7edd\u5bf9\u7684\u54c8\u3002\u4e0a\u56fe\u770b\u51fa\u5468\u672b\u7684\u54a8\u8be2\u6210\u672c\u8f83\u4f4e\uff0c\u54a8\u8be2\u7387\u8f83\u9ad8\uff0c\u4f30\u8ba1\u662f\u56e0\u4e3a\u5468\u672b\u7684\u7528\u6237\u9700\u6c42\u66f4\u7cbe\u51c6\uff0c\u5efa\u8bae\u5728\u5468\u672b\u9002\u5f53\u52a0\u5927\u6295\u653e\u91d1\u989d\u3002<\/p>\n
3\u3001\u7ebf\u7d22\u6570\u636e\u5206\u6790<\/strong><\/p>\npart1 | \u7ebf\u7d22\u7ec4\u6210\u60c5\u51b5<\/strong><\/p>\n<\/div>\n
\u603b\u7ebf\u7d22=\u7559\u7535+\u7559\u8a00<\/strong>\uff1b\u4ece\u56fe\u4e2d\u53ef\u660e\u663e\u770b\u51fa\u7559\u7535\u91cf\u8fdc\u5927\u4e8e\u7559\u8a00\u91cf\uff0c\u60f3\u8981\u63d0\u9ad8\u7ebf\u7d22\u91cf\u6211\u4eec\u53ef\u4ee5\u4e3b\u52a8\u53d1\u8d77\u4e00\u4e9b\u5bf9\u8bdd\uff0c\u589e\u5927\u603b\u5bf9\u8bdd\u57fa\u6570\uff0c\u63d0\u9ad8\u7559\u7535\u8f6c\u5316\u3002\u5e76\u9002\u5f53\u4f18\u5316\u7559\u8a00\u754c\u9762\uff0c\u7a81\u51fa\u4ea7\u54c1\u4f18\u52bf\uff0c\u5f15\u5bfc\u7528\u6237\u7559\u8a00\u3002<\/p>\npart2 | \u7ebf\u7d22\u8f6c\u5316<\/strong><\/p>\n<\/div>\n
\u7ebf\u7d22\u8f6c\u5316\u7387=\u6700\u7ec8\u6210\u4ea4\u91cf\/\u603b\u7ebf\u7d22<\/strong>\uff1b\u8be5\u6570\u503c\u7684\u9ad8\u4f4e\u53ef\u53cd\u6620\u9500\u552e\u4eba\u5458\u8ddf\u8fdb\u7ebf\u7d22\u7684\u60c5\u51b5\uff0c\u82e5\u7ebf\u7d22\u8f6c\u5316\u5f88\u4f4e\uff0c\u9700\u8981\u68b3\u7406\u672a\u6210\u4ea4\u8ba2\u5355\u7684\u539f\u56e0\uff0c\u4ece\u800c\u8c03\u6574\u9500\u552e\u7b56\u7565\u3001\u4eba\u5458\u4e13\u4e1a\u7d20\u8d28\u7b49\u3002<\/p>\n\u4e3e\u4e00\u4e2a\u6559\u80b2\u884c\u4e1a\u7684\u6848\u4f8b\uff0c\u6709\u4e2a\u57f9\u8bad\u7f51\u7ad9\u7ebf\u7d22\u91cf\u5f88\u9ad8\uff0c\u4f46\u6700\u7ec8\u8f6c\u5316\u6548\u679c\u5f88\u4f4e\uff0c\u5e76\u4e0d\u662f\u9500\u552e\u8ddf\u8fdb\u6709\u60c5\u51b5\uff0c\u800c\u4e14\u6709\u5f88\u591a\u201c\u65e0\u6548\u7ebf\u7d22\u201d\uff0c\u7528\u6237\u7559\u4fe1\u606f\u5b8c\u5168\u662f\u4e3a\u4e86\u514d\u8d39\u62ff\u6750\u6599\uff0c\u8d39\u65f6\u53c8\u8d39\u529b\uff0c\u516c\u53f8\u6700\u7ec8\u8c03\u6574\u7b56\u7565\uff0c\u6574\u4f53\u7ebf\u7d22\u91cf\u4e0b\u964d\u4e86\u4e00\u4e9b\uff0c\u4f46\u8f6c\u5316\u7387\u548c\u9500\u552e\u6548\u7387\u5927\u5927\u63d0\u9ad8\u4e86\u3002\u6ca1\u6709\u6570\u636e\uff0c\u8fd9\u4e9b\u95ee\u9898\u662f\u53d1\u73b0\u4e0d\u4e86\u7684\u3002<\/p>\n
part3 | \u7ebf\u7d22\u6210\u672c<\/strong><\/p>\n<\/div>\n
\u7ebf\u7d22\u6210\u672c=\u6d88\u8d39\u989d\/\u603b\u7ebf\u7d22\u6570<\/strong>\uff1b\u6bcf\u4e2a\u884c\u4e1a\u7684\u7ebf\u7d22\u6210\u672c\u6c34\u5e73\u90fd\u4e0d\u4e00\u6837\uff0c\u533b\u7597\u3001\u533b\u7f8e\u662f\u884c\u4e1a\u76f8\u5bf9\u6700\u9ad8\u7684\uff0c\u7ebf\u7d22\u6210\u672c\u5927\u8bf4\u660e\u6574\u4f53\u63a8\u5e7f\u6548\u679c\u4e0d\u4f73\uff0c\u6d88\u8d39\u9ad8\u7ebf\u7d22\u5c11\uff0c\u8fd9\u4e2a\u95ee\u9898\u662f\u975e\u5e38\u4e25\u91cd\u7684\uff0c\u505a\u63a8\u5e7f\u4e0d\u5c31\u662f\u4e3a\u4e86\u7ed9\u516c\u53f8\u5e26\u6765\u66f4\u591a\u7684\u6d41\u91cf\u548c\u7ebf\u7d22\u561b~ \u4e4b\u524d\u5df2\u8bb2\u8fc7\u4f18\u5316\u65b9\u6cd5\uff0c\u8fd9\u91cc\u5c31\u4e0d\u91cd\u590d\u4e86\u3002<\/p>\npart4 | \u6295\u8d44\u56de\u62a5\u7387ROI<\/strong><\/p>\n<\/div>\n
\u6295\u8d44\u56de\u62a5\u7387ROI=\uff08\u6536\u5165-\u6210\u672c\uff09\/\u6210\u672c *100%<\/strong>\u3002\u5176\u91cd\u8981\u6027\u4e0d\u8a00\u800c\u55bb\uff0c\u4f01\u4e1a\u6700\u7ec8\u90fd\u662f\u4e3a\u4e86\u76c8\u5229\uff0c\u5176\u6307\u6807\u662f\u4e3a\u4e86\u8bc4\u4f30\u63a8\u5e7f\u6e20\u9053\u7684\u76c8\u5229\u80fd\u529b\u548c\u8d28\u91cf\uff0c\u81f3\u5c11\u4fdd\u8bc1\u4e0d\u80fd\u4f4e\u4e8e100%\u3002\u63d0\u9ad8ROI\u4ece\u4e24\u65b9\u9762\u5165\u624b\uff0c\u589e\u52a0\u6536\u5165\uff08\u63d0\u9ad8\u7ebf\u7d22\u6210\u4ea4\u7387\u3001\u63d0\u9ad8\u5ba2\u5355\u4ef7\u7b49\uff09\u548c\u964d\u4f4e\u6210\u672c\uff08\u4f18\u5316\u8d26\u6237\u3001\u51cf\u5c11\u6295\u5165\u3001SEM+SEO\u7ed3\u5408\u7b49\uff09\u3002<\/p>\n\u4ece\u4e0a\u8ff0\u6307\u6807\u548c\u5206\u6790\u6765\u770b\uff0c\u505aSEM\u6570\u636e\u5206\u6790\u662f\u4e3a\u4e86\u7528\u6570\u636e\u66f4\u597d\u5730\u4fc3\u8fdbSEM\u63a8\u5e7f\u7684\u6548\u679c\uff0c\u9664\u4e86\u7ade\u4ef7\u4eba\u5458\uff0c\u8fd8\u9700\u8981\u5ba2\u670d\u3001\u9500\u552e\u3001\u4ea7\u54c1\u7b49\u89d2\u8272\u4e00\u8d77\u4ecb\u5165\u624d\u80fd\u628a\u8fd9\u4ef6\u4e8b\u60c5\u505a\u5f97\u8d8a\u6765\u8d8a\u597d\u3002\u4e3a\u4e86\u63d0\u9ad8\u7ade\u4ef7\u6548\u679c\uff0c\u8bf7\u7528\u597d\u6570\u636e\u3002<\/strong><\/p>\n\u4e8c\u3001\u5173\u952e\u8bcd\u5206\u6790<\/strong><\/p>\n\u3010\u5173\u952e\u8bcd\u5206\u6790\u3011\u505a\u5173\u952e\u8bcd\u5206\u6790\uff0c\u662f\u4e3a\u4e86\u66f4\u597d\u5730\u4f18\u5316\u5173\u952e\u8bcd\u548c\u62d3\u5c55\u5173\u952e\u8bcd\uff0c\u4ece\u800c\u63d0\u9ad8\u63a8\u5e7f\u6548\u679c\u3002<\/p>\n
part1 | \u5173\u952e\u8bcd\u7c7b\u578b\u5206\u6790<\/strong><\/p>\n\u5173\u952e\u8bcd\u4e00\u822c\u6309\u4e1a\u52a1\u7c7b\u578b\u5206\u6210\u54c1\u724c\u8bcd\u3001\u884c\u4e1a\u8bcd\u3001\u4ea7\u54c1\/\u670d\u52a1\u8bcd\u3001\u7ade\u54c1\u8bcd\u7b49\u7b49~<\/p>\n
\uff081\uff09\u70b9\u51fb\u91cf\u5206\u6790<\/p>\n
<\/div>\n
\u4ece\u4e0a\u56fe\u4e2d\u53ef\u770b\u51fa\u6700\u8fd1\u7ade\u54c1\u8bcd\u7684\u70b9\u51fb\u6b21\u6570\u5b8c\u6210\u8fdb\u5ea6\u6700\u597d\uff0c\u4f46\u54c1\u724c\u8bcd\u8fdb\u5ea6\u6bd4\u8f83\u6162\uff0c\u6709\u53ef\u80fd\u662f\u4ea7\u54c1\u54c1\u724c\u8fd8\u4e0d\u591f\uff0c\u5e94\u8be5\u5c3d\u5feb\u8054\u5408\u5e02\u573a\u54c1\u724c\u540c\u4e8b\u4e00\u8d77\u4f18\u5316\u3002<\/p>\n
\uff082\uff09\u70b9\u51fb\u7387\u4e0e\u5e73\u5747\u70b9\u51fb\u4ef7\u683c<\/strong><\/p>\n<\/div>\n
\u54c1\u724c\u8bcd\u867d\u7136\u70b9\u51fb\u4e0d\u9ad8\uff0c\u4f46\u70b9\u51fb\u7387\u6700\u9ad8\uff0c\u8fd9\u662f\u5f88\u6b63\u5e38\u7684\uff0c\u5176\u5e73\u5747\u70b9\u51fb\u4ef7\u683c\u4e5f\u662f\u6700\u4f4e\u7684\u3002\u4ea7\u54c1\/\u670d\u52a1\u8bcd\u70b9\u51fb\u4ef7\u683c\u8fc7\u9ad8\uff0c\u9700\u8981\u505a\u76f8\u5e94\u4f18\u5316\u4e86\u3002<\/strong><\/p>\npart2 | \u5173\u952e\u8bcdtop10<\/strong><\/p>\n\u5217\u4e3e\u4e86\u67d0\u4e2a\u7559\u5b66\u82f1\u8bed\u57f9\u8bad\u673a\u6784\u7684top10\u5173\u952e\u8bcd\uff0c\u5e76\u8fdb\u884c\u76f8\u5e94\u5206\u6790~<\/p>\n
\uff081\uff09\u5c55\u793a\u4e0e\u70b9\u51fb\u60c5\u51b5<\/p>\n
<\/div>\n
\u5c55\u793a\u6700\u9ad8\u4e3a\u201c\u82f1\u8bed\u57f9\u8bad\u201d\uff0c\u4f46\u70b9\u51fb\u6700\u9ad8\u4e3a\u201c\u65b0\u4e1c\u65b9\u201d\uff0c\u8fd9\u600e\u4e48\u80a5\u56db\u52d2\uff1f\u6240\u4ee5\u5c31\u5f15\u51fa\u4e86\u5173\u952e\u8bcd\u7684\u70b9\u51fb\u7387\u3002<\/p>\n
\uff082\uff09\u70b9\u51fb\u7387<\/p>\n
<\/div>\n
\u5bf9\u5e94\u56fe\u4f8b\u53ef\u770b\u51fa\u201c\u8003\u7814\u57f9\u8bad\u201d\u3001\u201c\u65b0\u4e1c\u65b9\u201d\u3001\u201c\u7559\u5b66\u201d\u7b49\u70b9\u51fb\u7387\u8f83\u9ad8\u3002\u5728\u641c\u7d22\u8fd9\u4e9b\u8bcd\u662f\u7528\u6237\u660e\u786e\u81ea\u5df1\u60f3\u8981\u7684\u4fe1\u606f\uff0c\u6240\u4ee5\u5c5e\u4e8e\u8f83\u7cbe\u786e\u7684\u641c\u7d22\uff0c\u6545\u70b9\u51fb\u7387\u8f83\u9ad8\uff0c\u8fd9\u7c7b\u8bcd\u4e5f\u53ef\u4ee5\u79f0\u4e3a\u9700\u6c42\u8bcd\u3002<\/p>\n
\uff083\uff09\u8f6c\u5316\u6210\u672c<\/p>\n
<\/div>\n
\u201c\u82f1\u8bed\u57f9\u8bad\u201d\u7684\u8f6c\u5316\u6210\u672c\u6700\u9ad8\uff0c\u662f\u5176\u4ed6\u5173\u952e\u8bcd\u7684\u51e0\u500d\uff0c\u8bf4\u660e\u8fd9\u4e2a\u5173\u952e\u8bcd\u8bbe\u7f6e\u6709\u95ee\u9898\uff0c\u201c\u82f1\u8bed\u57f9\u8bad\u201d\u8fc7\u4e8e\u7b3c\u7edf\uff0c\u6211\u4eec\u5e94\u589e\u52a0\u957f\u5c3e\u8bcd\u6765\u4f18\u5316\u5b83\uff0c\u6bd4\u5982\u53ef\u4f18\u5316\u6210\u201c\u9760\u8c31\u7684\u82f1\u8bed\u57f9\u8bad\u673a\u6784\u6709\u54ea\u4e9b\u201d\u3002<\/p>\n
\u4e09\u3001\u5730\u57df\u5206\u6790<\/strong><\/p>\n\u3010\u5730\u57df\u5206\u6790\u3011\u5206\u6790\u54ea\u4e2a\u5730\u57df\u7684\u63a8\u5e7f\u6548\u679c\u597d\uff0c\u8fdb\u800c\u53ef\u4ee5\u4e3a\u8fd9\u4e2a\u5730\u57df\u5355\u72ec\u6295\u653e\uff0c\u505a\u5230\u7cbe\u7ec6\u7ba1\u7406\uff0c\u91cd\u70b9\u7ef4\u62a4\u548c\u76d1\u6d4b\u3002\u591a\u52a0\u5730\u57df\u7c7b\u8bcd\uff0c\u591a\u5199\u76f8\u5173\u5730\u57df\u6027\u521b\u610f\uff0c\u751a\u81f3\u53ef\u4ee5\u6839\u636e\u5f53\u5730\u7f51\u6c11\u7231\u597d\uff0c\u5355\u72ec\u5f00\u53d1\u7740\u9646\u9875\u3002<\/p>\n
part1 | \u70b9\u51fb\u91cf\u5206\u5e03<\/strong><\/p>\n<\/div>\n
\u4ece\u4e0a\u56fe\u53ef\u4ee5\u770b\u51fa\u5317\u4eac\u548c\u5e7f\u4e1c\u7684\u70b9\u51fb\u91cf\u6700\u591a\uff0c\u8fd9\u4e9b\u5730\u533a\u7684\u4eba\u7531\u4e8e\u7ade\u4e89\u538b\u529b\u7b49\u56e0\u7d20\uff0c\u5341\u5206\u8981\u6c42\u4e0a\u8fdb\uff0c\u79ef\u6781\u5730\u60f3\u63d0\u9ad8\u82f1\u8bed\u80fd\u529b\uff0c\u751a\u81f3\u6709\u51fa\u56fd\u8fdb\u4fee\u7684\u6253\u7b97\uff0c\u6240\u4ee5\u5e94\u8be5\u5728\u8fd9\u7c7b\u5927\u57ce\u5e02\u91cd\u70b9\u63a8\u5e7f\u3002<\/p>\n
part2 | \u7b7e\u5355\u4e0e\u70b9\u51fb\u6d88\u8d39<\/strong><\/p>\n<\/div>\n
\u5e7f\u4e1c\u4e0e\u5317\u4eac\u7b7e\u5355\u91cf\u76f8\u540c\uff0c\u4f46\u5317\u4eac\u7684\u6d88\u8d39\u5374\u6bd4\u5e7f\u4e1c\u8d35\u5f88\u591a\uff0c\u8fd9\u8bf4\u660e\u5728\u5317\u4eac\u7684\u5730\u57df\u63a8\u5e7f\u4e2d\u540c\u7c7b\u4ea7\u54c1\u7ade\u4e89\u5f88\u5927\uff0c\u4ea7\u54c1\u5728\u54ea\u4e2a\u57ce\u5e02\u7545\u9500\uff0c\u4ef7\u683c\u5c31\u4f1a\u88ab\u540c\u884c\u62ac\u9ad8\u4e0d\u5c11\uff0c\u4e0d\u8fc7\u4e5f\u8bf4\u660e\u5176\u5de8\u5927\u5e02\u573a\uff0c\u5982\u4f55\u52a0\u5927\u6295\u653e\u53ef\u7ed3\u5408ROI\u3002<\/p>\n
part3 | \u8f6c\u5316\u7387\u4e0eROI<\/strong><\/p>\n<\/div>\n
\u4ece\u4e0a\u56fe\u53ef\u4ee5\u770b\u51fa\u6709\u4e9b\u7701\u4efd\u8f6c\u5316\u7387\u9ad8\uff0cROI\u4f4e\u8fd9\u662f\u4e3a\u4ec0\u4e48\u5462\uff1f\u6bd4\u5982\u6e56\u5317\u7701\uff0c\u7531\u4e8e\u5728\u6e56\u5317\u533a\u57df\u7684\u63a8\u5e7f\u4e2d\u6295\u5165\u4e86\u5927\u91cf\u7684\u6210\u672c\uff0c\u867d\u7136\u7ebf\u7d22\u8f6c\u5316\u5f88\u597d\uff0c\u4f46\u662f\u672c\u8eab\u7ebf\u7d22\u91cf\u5c11\uff0c\u6574\u4f53\u6210\u4ea4\u91cf\u4e5f\u4e0d\u591a\uff0c\u6536\u5165\u5c31\u4e0d\u4f1a\u592a\u591a\uff0c\u6240\u4ee5ROI\u5c31\u53d8\u5f97\u8f83\u4f4e\u3002<\/p>\n
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Growth Hacker
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