{"id":35231,"date":"2021-03-22T15:03:30","date_gmt":"2021-03-22T07:03:30","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=35231"},"modified":"2021-03-22T15:03:34","modified_gmt":"2021-03-22T07:03:34","slug":"amazon-%e5%b0%8f%e7%ba%a2%e4%b9%a6-%e6%91%a9%e6%8b%9c%e5%a2%9e%e9%95%bf-pm-%e7%94%a8%e4%b8%80%e5%8f%a5%e8%af%9d%e5%91%8a%e8%af%89%e4%bd%a0%ef%bc%8cgrowth-hacker-%e4%b8%8e-%e4%ba%a7%e5%93%81%e7%bb%8f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/35231.html","title":{"rendered":"Amazon\/\u5c0f\u7ea2\u4e66\/\u6469\u62dc\u589e\u957f PM \u7528\u4e00\u53e5\u8bdd\u544a\u8bc9\u4f60\uff0cGrowth Hacker \u4e0e \u4ea7\u54c1\u7ecf\u7406\u6709\u4ec0\u4e48\u4e0d\u540c\uff1f"},"content":{"rendered":"\n<h1 class=\"wp-block-heading\">\u4f60\u548c\u4e00\u822c\u7684\u4ea7\u54c1\u7ecf\u7406\u6709\u4ec0\u4e48\u4e0d\u4e00\u6837\uff1f<\/h1>\n\n\n\n<p>\u662f\u6211\u6700\u5e38\u9047\u5230\u522b\u4eba\u95ee\u6211\u7684\u95ee\u9898\uff0c\u5c24\u5176\u662f\u62c5\u4efb\u4e86\u300c\u4e13\u804c\u7684\u300d\u7528\u6237\u589e\u957f\u54c1\u7ecf\u7406\u4ee5\u540e\u3002<\/p>\n\n\n\n<p>\u8bf4\u5b9e\u8bdd\uff0c\u4e00\u5f00\u59cb\u6211\u8fd8\u771f\u4e0d\u77e5\u9053\u4ec0\u4e48\u53eb\u300c\u4e00\u822c\u7684\u300d\u4ea7\u54c1\u7ecf\u7406\u3002\u5728\u8fd9\u91cc\u5462\uff0c\u6211\u5c06\u6240\u8c13\u7684\u300c\u4e00\u822c\u7684\u300d\u4ea7\u54c1\u7ecf\u7406\u7406\u89e3\u4e3a\u5728\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u5c97\u4f4d\u51fa\u73b0\u524d\u7684\u4ea7\u54c1\u7ecf\u7406\u89d2\u8272\uff0c\u5e76\u5728\u6587\u7ae0\u4e2d\u5c06\u4ed6\u79f0\u4e3a\u300c\u529f\u80fd\u578b\u300d\u4ea7\u54c1\u7ecf\u7406\u3002<\/p>\n\n\n\n<p>\u800c\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff08Growth PM\uff09\u7684\u51fa\u73b0\uff0c\u6216\u662f\u4e1a\u754c\u5e38\u79f0\u4e3a\u300c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span> Growth Hacker\u300d\uff0c\u5176\u5b9e\u4e5f\u662f\u8fd1\u5e74\u6765\u968f\u7740\u7528\u6237\u589e\u957f\uff08User Growth\uff09\u7684\u6982\u5ff5\u9010\u6e10\u70ed\u95e8\u8d77\u6765\u6240\u4ea7\u751f\u7684\u4e00\u4e2a\u65b0\u5c97\u4f4d\uff0c\u4e5f\u8d8a\u6765\u8d8a\u591a\u4eba\u4ece\u4e8b\u8fd9\u4e2a\u5c97\u4f4d\uff0c\u4e3b\u8981\u662f\u8d1f\u8d23\u548c\u7528\u6237\u589e\u957f\u76f8\u5173\u529f\u80fd\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u5305\u542b\u7528\u6237\u5168\u751f\u547d\u5468\u671f\u5982\u62c9\u65b0\u3001\u7559\u5b58\u3001\u4fc3\u6d3b\u3001\u53ec\u56de\u7b49\u76f8\u5173\u7684\u4ea7\u54c1\u529f\u80fd\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1050\" height=\"268\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/03\/image-21.jpg\" alt=\"\" class=\"wp-image-35232\"\/><\/figure><\/div>\n\n\n\n<p>\u8fd1\u51e0\u5e74\u5728\u4e2d\u56fd\u7684\u4e92\u8054\u7f51\u4ea7\u4e1a\u6574\u4f53\u76f8\u5bf9\u6210\u719f\uff0c\u4ea7\u54c1\u7ecf\u7406\u5c97\u4f4d\u5df2\u7ecf\u76f8\u5f53\u6210\u719f\uff0c\u5728\u8bb8\u591a\u4e92\u8054\u7f51\u5de8\u5934\u5927\u5382\u90fd\u5bf9\u6b64\u5c97\u4f4d\u6709\u5b8c\u6574\u6846\u67b6\u4e0e\u6210\u719f\u65b9\u6cd5\u8bba\u7684\u57f9\u8bad\uff0c\u8bb8\u591a\u4e2d\u56fd\u4e1a\u754c\u7684\u4ea7\u54c1\u7ecf\u7406\u662f\u7cfb\u7edf\u5316\u5730\u53d7\u8fc7\u6280\u80fd\u57f9\u8bad\uff0c\u5e76\u62e5\u6709\u5b8c\u6574\u7684\u76f8\u5173\u5de5\u4f5c\u7ecf\u9a8c\u3002<\/p>\n\n\n\n<p>\u800c\u6211\u7684\u804c\u6daf\u5e76\u975e\u4ece\u6b64\u300c\u79d1\u73ed\u300d\u4f53\u7cfb\u51fa\u6765\uff0c\u4e00\u76f4\u4ee5\u6765\u505a\u4ea7\u54c1\u4e0e\u5de5\u4f5c\u4e0a\u6240\u4e60\u5f97\u7684\u6280\u80fd\uff0c\u90fd\u662f\u4e3a\u4e86\u8ba9\u60f3\u6cd5\u5b9e\u73b0\u800c\u6162\u6162\u57f9\u517b\u8d77\u6765\u7684\u3002\u56e0\u6b64\uff0c\u968f\u7740\u8fd9\u4e2a\u95ee\u9898\u8d8a\u6765\u8d8a\u88ab\u5e38\u95ee\u5230\uff0c\u6211\u81ea\u5df1\u4e5f\u5f00\u59cb\u7279\u522b\u7559\u610f\uff0c\u6211\u548c\u8eab\u8fb9\u90a3\u4e9b\u4ece\u4e2d\u56fd\u4e92\u8054\u7f51\u5de8\u5934\u79d1\u73ed\u51fa\u8eab\u7684\u4ea7\u54c1\u7ecf\u7406\uff0c\u5728\u601d\u8003\u4e8b\u60c5\u3001\u5e73\u5e38\u505a\u4e8b\u7684\u903b\u8f91\u4e0e\u8fc7\u7a0b\u6709\u4ec0\u4e48\u6837\u7684\u4e0d\u540c\uff1f<\/p>\n\n\n\n<p>\u7f51\u7edc\u4e0a\u5173\u4e8e\u529f\u80fd\u578b\u4ea7\u54c1\u7ecf\u7406\u7684\u6587\u7ae0\u5206\u4eab\u5f88\u591a\uff0c\u4f46\u7528\u6237\u589e\u957f\u7684\u4ea7\u54c1\u7ecf\u7406\u6587\u7ae0\u5206\u4eab\u76f8\u5bf9\u8f83\u5c11\uff08\u7528\u6237\u589e\u957f\u76f8\u5173\u7684\u4ea7\u54c1\u6848\u4f8b\u5b9e\u4f5c\u5206\u4eab\u4e5f\u65e5\u6e10\u589e\u52a0\uff0c\u4f46\u5728\u5de5\u4f5c\u6a21\u5f0f\u4e0a\u53ca\u5dee\u5f02\u6bd4\u8f83\u4e0a\u8fd8\u662f\u76f8\u5bf9\u8f83\u5c11\uff09\u3002\u800c\u6211\u8fd9\u51e0\u5e74\u4e0b\u6765\uff0c\u9646\u7eed\u5f85\u8fc7\u4e2d\u56fd\u4e92\u8054\u7f51\u516c\u53f8\u3001\u7f8e\u56fd\u4e92\u8054\u7f51\u516c\u53f8\u3001\u5927\u516c\u53f8\u3001\u65b0\u521b\u516c\u53f8\uff0c\u4e5f\u7b97\u662f\u7ecf\u5386\u4e0d\u540c\u7684\u7ec4\u7ec7\u67b6\u6784\u3001\u4e0d\u540c\u7684\u5de5\u4f5c\u6587\u5316\u540e\u6240\u5f52\u7ed3\u51fa\u7684\u4e00\u4e9b\u60f3\u6cd5\uff0c\u6240\u4ee5\u4eca\u5929\u60f3\u548c\u5927\u5bb6\u5206\u4eab\uff0c\u8fd1\u5e74\u6765\u5174\u8d77\u7684\u300c\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u300d\u4e0e\u300c\u529f\u80fd\u578b\u4ea7\u54c1\u7ecf\u7406\u300d\u5728\u65e5\u5e38\u7684\u5de5\u4f5c\u4e2d\u6216\u662f\u804c\u6daf\u4e0a\u6709\u4ec0\u4e48\u5dee\u5f02\uff1f&nbsp;\u540c\u65f6\u4e5f\u4f1a\u4ee5\u81ea\u5df1\u7684\u4eb2\u8eab\u7ecf\u5386&amp;\u5177\u4f53\u7684\u4f8b\u5b50\u6765\u548c\u5927\u5bb6\u5206\u4eab\u4e00\u4e0b\u6211\u81ea\u5df1\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n<h1 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CMS \u7684\u642d\u5efa\uff0c\u4f9b\u8425\u9500\u4eba\u5458\u64cd\u4f5c\u4f7f\u7528\u3002\uff08\u4e3a\u4ec0\u4e48\u662f\u6301\u7eed\u6027\u5462\uff1f\u56e0\u4e3a\u5e02\u573a\u73af\u5883\u59cb\u7ec8\u53d8\u52a8\uff0c\u516c\u53f8\u53ca\u7528\u6237\u72b6\u6001\u4e5f\u59cb\u7ec8\u5728\u53d8\u52a8\uff0c\u56e0\u6b64\u4e0d\u540c\u9636\u6bb5\u6240\u9700\u8981\u7684\u843d\u5730\u9875\u9762\u4e5f\u4f1a\u6709\u6240\u4e0d\u540c\uff09<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u4e00\u53e5\u8bdd\u89e3\u91ca\u7528\u6237\u589e\u957f\uff08User Growth\uff09\u4e0e\u529f\u80fd\u578b\u4ea7\u54c1\u7ecf\u7406\u6709\u4ec0\u4e48\u4e0d\u540c<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u76f8\u8f83\u529f\u80fd\u578b\u4ea7\u54c1\u7ecf\u7406\u62e5\u6709\u4ea7\u54c1\u84dd\u56fe\u4e0e\u613f\u666f\uff0c\u7a33\u624e\u7a33\u6253\u94fa\u6210\u6574\u9762\u67cf\u6cb9\u8def;\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\uff0c\u66f4\u50cf\u662f\u5728\u82b1\u56ed\u91cc\u6253\u9020\u788e\u7247\u5316\u7684\u77f3\u5934\u8def\u3002\u2014 Josie Cheng<\/p><\/blockquote>\n\n\n\n<p>\u76f8\u5bf9\u4e8e\u4e00\u822c\u4ea7\u54c1\u5f00\u53d1\uff0c\u671d\u5411\u613f\u666f\u89c4\u5212\u6301\u7eed\u53d1\u5c55\u8fed\u4ee3\u7684 Product Roadmap\uff0c\u7a33\u624e\u7a33\u6253\u8fde\u7eed\u6027\u7684\u94fa\u6210\u4e00\u6574\u9762\u67cf\u6cb9\u8def;\u7528\u6237\u589e\u957f\u578b\u4ea7\u54c1\uff0c\u66f4\u50cf\u662f\u5728\u82b1\u56ed\u91cc\u94fa\u77f3\u5934\u8def\uff01<\/p>\n\n\n\n<p>\u5bf9\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u6765\u8bf4\uff0c\u968f\u7740\u5e02\u573a\u52a8\u6001\u53d1\u5c55\u788e\u7247\u5316\u7684\u529f\u80fd\u4e0e\u9879\u76ee\u50cf\u4e00\u9897\u9897\u7684\u77f3\u5934\uff0c\u800c\u8d2f\u7a7f\u8fd9\u4e9b\u9879\u76ee\u7684 Growth 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\u51fa\u591a\u4e2a\u4e0d\u540c\u65b9\u5411\u7684\u9879\u76ee\u3002\u800c\u5728\u5404\u79cd\u4e0d\u540c\u9762\u5411\u7684\u9879\u76ee\u4e0a\u53d1\u73b0\u81ea\u5df1\u5bf9\u4ea7\u54c1\u9a71\u52a8\u7528\u6237\u589e\u957f\u7684\u9879\u76ee\u66f4\u611f\u5174\u8da3\uff0c\u56e0\u6b64\u5f80\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u7684\u89d2\u8272\u524d\u8fdb\u3002\u800c\u5f53\u81ea\u5df1\u7684\u89d2\u8272\u6210\u4e86\u300c\u4ea7\u54c1\u7ecf\u7406\u300d\u540e\uff0c\u5f00\u59cb\u53d1\u73b0\u5176\u4ed6\u7684\u4ea7\u54c1\u7ecf\u7406\u53ca\u5de5\u7a0b\u5e08\u90fd\u66f4\u52a0\u504f\u5411\u505a\u6709\u5b8c\u6574 Product Roadmap \u53ca\u53ef\u6301\u7eed\u6027\u53d1\u5c55\u7684 Product feature 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class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u4ed6\u8bf4\uff1a\u4f60\u8fd9\u4e9b\u770b\u4f3c\u4e00\u4e2a\u70b9\u4e00\u4e2a\u70b9\u7684\u9879\u76ee\uff0c\u5176\u5b9e\u80cc\u540e\u662f\u6709\u7b56\u7565\u5c06\u8fd9\u4e9b\u70b9\u4e32\u6210\u7ebf\u6700\u540e\u6784\u6210\u9762\u7684\uff0c\u8fd9\u6837\u4f60\u7684\u6bcf\u4e2a\u70b9\u7684\u9879\u76ee\u4e5f\u90fd\u80fd\u53d1\u6325\u6700\u5927\u7684\u6548\u76ca\u7684\u3002<\/p><\/blockquote>\n\n\n\n<p>\u5662\uff01\u662f\u554a\uff0c\u70b9\u4e32\u6210\u7ebf\u800c\u6784\u6210\u9762\uff0c\u5c31\u50cf\u77f3\u5934\u8def\u4e00\u6837\uff01\u7531\u591a\u4e2a\u4e0d\u540c\u7684\u9879\u76ee\u4e32\u6210\u4e00\u6761\u8def\uff0c\u800c\u8fd9\u6761\u8def\u901a\u5f80\u4e00\u4e2a\u76ee\u6807\uff0c\u8fd9\u6b63\u662f\u7528\u6237\u589e\u957f\u4ea7\u54c1\u7ecf\u7406\u65e5\u5e38\u7684\u5de5\u4f5c\u6a21\u5f0f\uff0c\u4e5f\u6210\u4e86\u6211\u81ea\u5df1\u5bf9\u7528\u6237\u589e\u957f\u7ecf\u7406\u7684\u5de5\u4f5c\u5f62\u5f0f\u6240\u505a\u7684\u6ce8\u89e3\u3002<\/p>\n\n\n\n<p>\u4e3e\u4e2a\u4f8b\u5b50\u6765\u8bf4\u660e\uff0c\u4f60\u7684\u76ee\u6807\u662f\u63d0\u5347 organic growth \u7684\u62c9\u65b0\u91cf\uff0c\u90a3\u4e48\u4f60\u7684\u6574\u6761\u7ebf\u4e0a\u5c31\u662f\u56f4\u7ed5\u5173\u7cfb\u94fe\uff0c\u53bb\u5b9e\u73b0\u4eba\u5e26\u4eba\u7684\u62c9\u65b0\uff0c\u800c\u94fa\u5728\u8def\u4e0a\u7684\u4f17\u591a\u77f3\u5934\u5c31\u4f1a\u662f\u90a3\u4e9b\u4e0d\u540c\u300c\u73a9\u6cd5\u300d\u7684 referral \u53d8\u5f62\u9879\u76ee\u3002\u5728\u522b\u4eba\u770b\u6765\uff0c\u4f60\u786e\u5b9e\u505a\u4e86 N \u4e2a\u72ec\u7acb\u7684\u9879\u76ee\uff01\u4f46\u5176\u5b9e\u8fd9\u4e9b\u9879\u76ee\u6b63\u4e32\u8fde\u7740\u5173\u7cfb\u94fe\u7684\u4e3b\u8f74\uff0c\u5e26\u4f60\u901a\u5f80\u4f60\u7684\u76ee\u6807\uff08\u6709\u673a\u589e\u957f\uff09\uff01<\/p>\n\n\n\n<h1 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