{"id":35012,"date":"2021-02-24T14:39:11","date_gmt":"2021-02-24T06:39:11","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=35012"},"modified":"2021-07-01T10:49:47","modified_gmt":"2021-07-01T02:49:47","slug":"%e6%af%8d%e5%a9%b4%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e6%89%93%e9%80%a0%e3%80%8c%e9%ab%98%e6%95%88%e5%86%85%e5%ae%b9%e3%80%8d%e5%bc%95%e6%b5%81%ef%bc%8c%e5%86%b2%e7%a0%b4%e5%a2%9e%e9%95%bf%e7%93%b6","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/35012.html","title":{"rendered":"\u6bcd\u5a74\u54c1\u724c\u5982\u4f55\u6253\u9020\u300c\u9ad8\u6548\u5185\u5bb9\u300d\u5f15\u6d41\uff0c\u51b2\u7834\u589e\u957f\u74f6\u9888\uff5c\u5de8\u91cf\u5f15\u64ce\u95ed\u95e8\u4f1a"},"content":{"rendered":"<p>\u636e\u7edf\u8ba1\uff0c90\u540e\u662f\u76ee\u524d<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e6%af%8d%e5%a9%b4\" title=\"\u6bcd\u5a74\" 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class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-61f429bb82c4b015a02e6bde01d15efa_720w.jpg\" alt=\"\"><\/p>\n<blockquote><p>\u8bf4\u660e\uff1aPAVG\u6a21\u578b\u4e3b\u8981\u662f\u5c06\u6307\u6807\u8fdb\u884c\u62c6\u89e3\uff0c\u5176\u4e2dP\uff08Performance\u8868\u73b0\u529b\uff09\u4fa7\u91cd\u4e8e\u4f20\u64ad\u6307\u6570\u3001\u5546\u5355\u4e92\u52a8\u7387\u548c\u5546\u5355\u5b8c\u64ad\u7387\uff1bA\uff08Advertising\u5546\u4e1a\u529b\uff09\u5728\u4e8e\u8fbe\u4eba\u7684\u79cd\u8349\u80fd\u529b\u3001\u8d2d\u7269\u8f66\u70b9\u51fb\u7387\u548c\u5546\u5355\u8bc4\u8d5e\u7387\uff1bV\uff08Value\u6027\u4ef7\u6bd4\uff09\u5373\u8fbe\u4eba\u7684\u6027\u4ef7\u6bd4\u6307\u6570\uff1bG\uff08Growth\u6210\u957f\u529b\uff09\u4fa7\u91cd\u7c89\u4e1d\u7684\u6d3b\u8dc3\u5ea6\u548c\u6da8\u7c89\u6307\u6570\u3002<\/p><\/blockquote>\n<p>\u54c1\u724c\u53ef\u4ee5\u6839\u636e\u81ea\u5df1\u4e3b\u63a8\u54c1\u724c\u6216\u4ea7\u54c1\u7684\u8c03\u6027\u548c\u6700\u7ec8\u4f20\u64ad\u76ee\u7684\uff0c\u8bbe\u7f6e\u56db\u4e2a\u7ef4\u5ea6\u7684\u4e0d\u540c\u6743\u91cd\uff0c\u5982\u4ee5\u5e26\u8d27\u7684\u76ee\u7684\u4e3a\u4e3b\uff0c\u5373\u53ef\u5c06\u5546\u4e1a\u529b\u7684\u6743\u91cd\u589e\u52a0\uff0c\u4fbf\u4e8e\u7b5b\u9009\u51fa\u5e26\u8d27\u80fd\u529b\u5f3a\u7684\u8fbe\u4eba\uff0c\u6700\u7ec8\u4f1a\u6839\u636e\u8bbe\u7f6e\u7684\u6743\u91cd\uff0c\u7ed9\u6bcf\u4e2a\u8fbe\u4eba\u8bc4\u4f30\u6307\u6570\u5f97\u5206\u53ca\u4ece\u9ad8\u5230\u5e95\u6392\u540d\u60c5\u51b5\uff0c\u65b9\u4fbf\u7528\u6237\u67e5\u770b\u3002<\/p>\n<ul>\n<li>\u7eb5\u89c2\u8fbe\u4eba\u751f\u6001\uff0c\u6ee1\u8db3\u4e0d\u540c\u589e\u957f\u9700\u6c42<\/li>\n<\/ul>\n<p><strong>\u6bcd\u5a74\u54c1\u7c7b\u7684\u8fbe\u4eba\uff0c\u6709\u4e09\u79cd\u7c7b\u578b\uff1a<\/strong><\/p>\n<p><strong>a.\u5782\u76f4\u7ec6\u5206\u9886\u57df\u7684\u6bcd\u5a74\u7c7b\u8fbe\u4eba\uff0c\u4ee5\u80b2\u513f\u5185\u5bb9\u79d1\u666e\u3001\u6d4b\u8bc4\u79cd\u8349\u4e3a\u4e3b\uff1b<\/strong><\/p>\n<p><strong>b.\u6bcd\u5a74\u5927\u7c7b\u8fbe\u4eba\u7ecf\u5e38\u4f1a\u53d1\u5e03\u840c\u5a03\u7684\u65e5\u5e38\u548c\u4eb2\u5b50\u4e92\u52a8\uff1b<\/strong><\/p>\n<p><strong>c.\u6cdb\u6bcd\u5a74\u7c7b\u8fbe\u4eba\u5185\u5bb9\u66f4\u5e7f\u6cdb\uff0c\u50cf\u7f8e\u5986\u3001\u751f\u6d3b\u548c\u5267\u60c5\u7c7b\u90fd\u6709\u6d89\u53ca\uff1b<\/strong><\/p>\n<p>\u54c1\u724c\u9009\u62e9\u8fbe\u4eba\u4e0d\u4ec5\u4ec5\u8981\u4ece\u6a2a\u5411\u5bf9\u6bd4\u7b5b\u9009\uff0c\u66f4\u9700\u8981\u7eb5\u89c2\u6574\u4e2a\u6bcd\u5a74\u8fbe\u4eba\u751f\u6001\uff0c\u9488\u5bf9\u54c1\u724c\u6240\u5904\u7684\u65f6\u671f\uff0c\u6233\u4e2d<strong><b>\u65b0\u5ba2\u589e\u957f\u3001\u4fe1\u4efb\u589e\u957f\u3001\u5546\u4e1a\u589e\u957f<\/b><\/strong>\u4e09\u5927\u75db\u70b9\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-179b07ac2adfeac00f27feeab761dcfd_720w.jpg\" alt=\"\"><\/p>\n<p>\u4ee5\u6211\u4eec\u548c\u8bfa\u4f18\u80fd\u5728\u6296\u97f3\u53d1\u8d77\u7684#\u5b9d\u8d1dwow\u51fa\u81ea\u7136\u529b#\u6311\u6218\u8d5b\u4e3a\u4f8b\uff0c\u901a\u8fc7\u9080\u8bf7\u5927\u6d41\u91cf\u8fbe\u4eba\u5976\u7238\u5434\u5c0a\u516c\u5e03\u6311\u6218\u8d5b\u73a9\u6cd5\uff0c\u518d\u5f15\u5bfc\u7528\u6237\u81ea\u53d1\u521b\u4f5c\uff0c\u4ee5\u6cdb\u6bcd\u5a74\u548c\u6bcd\u5a74KOL\u77e9\u9635\u6269\u5927\u6d3b\u52a8\u66dd\u5149\u8fbe\u5230\u5438\u5f15\u66f4\u591a\u65b0\u5ba2\u7684\u76ee\u7684\u3002\u50cf\u8bfa\u4f18\u80fd\u8fd9\u6837\u6709\u7528\u6237\u57fa\u7840\u7684\u54c1\u724c\u66f4\u91cd\u8981\u7684\u662f\u505a\u65b0\u5ba2\u589e\u957f\uff0c\u50cf\u8fd9\u6b21\u6311\u6218\u8d5b\uff0c\u6211\u4eec\u4e3a\u54c1\u724c\u7b5b\u9009\u4e86\u4e09\u7c7b\u8fbe\u4eba\u8fbe\u5230\u9ad8\u66dd\u5149\u7684\u6548\u679c\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-719765dd300f3e5fe55aef105c6847f9_720w.jpg\" alt=\"\"><\/p>\n<p>\u7f8e\u7d20\u4f73\u513f\u5bf9\u63d0\u5347\u54c1\u724c\u4fe1\u4efb\u80cc\u4e66\u7684\u505a\u6cd5\u5219\u662f\u9009\u62e9\u4ee5\u6bcd\u5a74\u5782\u7c7b\u4e3a\u4e3b\uff0c\u52a0\u4e0a\u6cdb\u6bcd\u5a74\u7c7b\u8fbe\u4eba\u7684\u7b56\u7565\u3002\u901a\u8fc7\u6bcd\u5a74\u5782\u7c7b\u4e00\u4e9b\u62e5\u6709\u4e13\u4e1a\u77e5\u8bc6\u80cc\u666f\u7684\u4eba\u6765\u8bb2\u89e3\uff0c\u505a\u54c1\u724c\u7684\u4fe1\u4efb\u80cc\u4e66\uff0c\u518d\u901a\u8fc7\u6cdb\u6bcd\u5a74\u7c7b\u8fbe\u4eba\u8865\u5145\u4f7f\u7528\u4f53\u9a8c\u548c\u6d4b\u8bc4\u3001\u4ee5\u53ca\u4e00\u4e9b\u6709\u8da3\u7684\u4e92\u52a8\u53d8\u88c5\u521b\u65b0\u6765\u589e\u52a0\u66dd\u5149\u529b\u5ea6\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-3dafe50b0562ec1482a5abaa5e7fd913_720w.jpg\" alt=\"\"><\/p>\n<p>\u5e26\u8d27\u548cROI\u662f\u8861\u91cf\u5546\u4e1a\u589e\u957f\u7684\u6838\u5fc3\u6307\u6807\uff0c\u901a\u5e38\u6211\u4eec\u5efa\u8bae\u8fbe\u4eba\u7ec4\u5408\u4ee5\u6bcd\u5a74\u5782\u7c7b\u4e3a\u4e3b\uff0c\u5927V\u7c7b\u548c\u6cdb\u6bcd\u5a74\u7c7b\u4e3a\u8f85\u52a9\u3002\u6bd4\u5982\u50cf\u5976\u916a\u68d2\u8fd9\u7c7b\u51b3\u7b56\u5468\u671f\u77ed\u7684\u4ea7\u54c1\uff0c\u4f18\u5148\u901a\u8fc7\u6bcd\u5a74\u5782\u7c7b\u8fbe\u4eba\u7ed9\u6d88\u8d39\u8005\u589e\u52a0\u5f3a\u70c8\u7684\u4ee3\u5165\u611f\uff0c\u867d\u7136\u6d41\u91cf\u4e0d\u7b97\u5927\uff0c\u4f46\u901a\u8fc7\u6295\u8fbe\u4eba\u7ade\u4ef7\u548c\u4fe1\u606f\u6d41\u7684\u65b9\u5f0f\u8fbe\u5230\u7cbe\u51c6\u6295\u653e\u7684\u6548\u679c\uff0c\u5f3a\u5316\u8d2d\u7269\u8f66\u5bfc\u6d41\uff0c\u5728\u6296\u97f3\u5c0f\u5e97\u5b8c\u6210\u8d2d\u7269\u95ed\u73af\uff0c\u8fbe\u5230ROI\u8f6c\u5316\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-c4fd4ab10cd2faed4ff9212b4feab515_720w.jpg\" alt=\"\"><\/p>\n<p><strong><b>\u4e8c\u3001\u7075\u6d3b\u8fd0\u7528\u6296\u97f3\u7b97\u6cd5\uff0c\u5c06\u4f18\u8d28\u5185\u5bb9\u7cbe\u51c6\u5206\u53d1\uff0c\u6293\u4f4f\u7528\u6237\u7684\u5fc3<\/b><\/strong><\/p>\n<ul>\n<li>\u4e00\u6761\u4f18\u8d28\u7684\u79cd\u8349\u89c6\u9891\uff0c\u79bb\u4e0d\u5f004T\u5185\u5bb9\u6cd5\u5219<\/li>\n<\/ul>\n<p>\u5982\u4eca\u5404\u793e\u4ea4\u7c7b\u5e73\u53f0\u4e0a\u7684\u7528\u6237\u5bf9\u5185\u5bb9\u7684\u8981\u6c42\u9ad8\u3001\u5bb9\u5fcd\u5ea6\u4f4e\uff0c\u505c\u7559\u65f6\u95f4\u53ea\u6709\u77ed\u77ed\u51e0\u79d2\uff0c\u5c24\u5176\u6296\u97f3\uff0c\u524d\u51e0\u79d2\u81f3\u5173\u91cd\u8981\uff0c\u4ec0\u4e48\u6837\u7684\u5185\u5bb9\u624d\u80fd\u5438\u5f15\u7528\u6237\u9a7b\u8db3\u5173\u6ce8\uff1f<\/p>\n<p>\u6296\u97f3\u63d0\u51fa\u4e86&nbsp;4T\u5185\u5bb9\u6cd5\u5219\uff0c\u5373<strong><b>Attract\u5438\u5f15\u529b\u3001Trust\u4fe1\u4efb\u529b\u3001Tempt\u8bf1\u60d1\u529b\u3001Act\u884c\u52a8\u529b<\/b><\/strong>\u3002<\/p>\n<p>\u6211\u4eec\u4ee5\u5e74\u7cd5\u5988\u5988\u7684\u77ed\u89c6\u9891\u4e3e\u4f8b\uff0c\u89c6\u9891\u5f00\u5934\u5c31\u63d0\u51fa\u201c\u5b55\u7eb9\u70e6\u607c\u201d\u7684\u75db\u70b9\u5438\u5f15\u7528\u6237\u505c\u7559\uff0c\u901a\u8fc7\u4eb2\u8eab\u7ecf\u5386\u8bb2\u8ff0\u81ea\u5df1\u662f\u5982\u4f55\u907f\u514d\u957f\u5b55\u7eb9\uff0c\u589e\u5f3a\u4e86\u7528\u6237\u201c\u4fe1\u4efb\u529b\u201d\uff0c\u518d\u629b\u51fa\u4ea7\u54c1\u548c\u4ea7\u54c1\u91cc\u7684\u91cd\u8981\u6210\u5206\uff0c\u901a\u8fc7\u5ba2\u89c2\u7684\u9610\u8ff0\u8fdb\u4e00\u6b65\u63d0\u5347\u201c\u8bf1\u60d1\u529b\u201d\uff0c\u5e76\u5728\u6700\u540e\u544a\u8bc9\u7528\u6237\u4f18\u60e0\u529b\u5ea6\uff0c\u4fc3\u4f7f\u6700\u540e\u4e00\u6b65\u201c\u884c\u52a8\u529b\u201d\uff0c\u5f15\u5bfc\u7528\u6237\u70b9\u8fdb\u8bc4\u8bba\u533a\u8d2d\u4e70\u3002<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-7af364c412489d7c4643950a5565ee7f_720w.jpg\" alt=\"\"><\/p>\n<p>\u8fd9\u4e9b\u4f18\u8d28\u5185\u5bb9\u901a\u8fc7\u4fe1\u606f\u6d41\u3001\u641c\u7d22\u7b49\u57fa\u4e8e\u6296\u97f3\u7b97\u6cd5\u57fa\u7840\u4e0a\u7684\u7b56\u7565\u548c\u6e20\u9053\uff0c\u6536\u83b7\u66f4\u591a\u7684\u66dd\u5149\u673a\u4f1a\u548c\u7cbe\u51c6\u53d7\u4f17\u3002\u5728\u54c1\u724c\u5b8c\u6210\u6848\u4f8b\u6295\u653e\u540e\uff0c\u6211\u4eec\u53ef\u4ee5\u901a\u8fc7\u54c1\u724c\u6307\u6570\u3001\u5185\u5bb9\u6570\u636e\u3001\u5185\u5bb9\u6027\u8d28\u4e09\u5927\u7ef4\u5ea6\u5168\u65b9\u4f4d\u8003\u91cf4T\u5185\u5bb9\u6cd5\u5219\u7684\u6548\u679c\uff1a<\/p>\n<blockquote><p>1\uff09\u9996\u5148\u901a\u8fc7\u6296\u97f3\u5e73\u53f0\u641c\u7d22\u699c\u5355\uff0c\u4e86\u89e3\u54c1\u724c\u70ed\u6296\u699c\u548c\u70ed\u8bcd\u7684\u6392\u540d\u60c5\u51b5\uff0c\u8bc4\u4f30\u54c1\u724c\u6307\u6570\u5728\u6b64\u6b21\u6848\u4f8b\u4e2d\u662f\u5426\u6709\u63d0\u5347\uff1b<\/p>\n<p>2\uff09\u5176\u6b21\u4ece\u540e\u53f0\u5206\u6790\u5185\u5bb9\u6570\u636e\u548c\u4f20\u64ad\u8868\u73b0\u662f\u5426\u51fa\u5f69\uff0c\u6027\u4ef7\u6bd4\u3001\u8f6c\u5316\u6548\u679c\u548c\u521b\u610f\u8868\u73b0\u662f\u5426\u8fbe\u5230\u9884\u671f\uff1b<\/p>\n<p>3\uff09\u6700\u540e\u4e5f\u662f\u6700\u80fd\u53cd\u5e94\u6d88\u8d39\u8005\u4e3b\u89c2\u610f\u8bc6\u548c\u53cd\u9988\u7684\u4e00\u9879\uff0c\u5373\u5185\u5bb9\u6027\u8d28\u7ef4\u5ea6\uff0c\u8fd0\u7528\u7b2c\u4e09\u65b9\u5de5\u5177\u6355\u6349\u8bc4\u8bba\u533a\u7684\u7528\u6237\u7559\u8a00\u5185\u5bb9\uff0c\u5206\u6790\u7528\u6237\u53cd\u9988\u4e2d\u51fa\u73b0\u9891\u7387\u6700\u9ad8\u7684\u70ed\u95e8\u8bcd\u6c47\uff0c\u89c2\u5bdf\u7528\u6237\u7684\u6b63\u8d1f\u9762\u8bc4\u8bba\u60c5\u7eea\uff0c\u6bd4\u5982\u6709\u4e9b\u6295\u653e\u7684\u8bc4\u8bba\u533a\u4e3b\u8981\u662f\u5728\u8ba8\u8bba\u8fbe\u4eba\u672c\u8eab\uff0c\u51e0\u4e4e\u6ca1\u6709\u4ea7\u54c1\u51fa\u73b0\uff0c\u5219\u504f\u79bb\u4e86\u9884\u8bbe\u7684\u7126\u70b9\uff0c\u6709\u4e9b\u8bc4\u8bba\u662f\u6b63\u9762\u79ef\u6781\u7684\uff0c\u6709\u4e9b\u8d1f\u9762\u5410\u69fd\u8f83\u591a\uff0c\u8fd9\u4e5f\u5173\u4e4e\u4ea7\u54c1\u5728\u7528\u6237\u5fc3\u4e2d\u7684\u5b9a\u4f4d\u548c\u5f62\u8c61\u3002<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2021\/02\/v2-a8aa5a59d59958bfed6ce4f1270f2196_720w.jpg\" 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