{"id":34475,"date":"2020-12-04T20:43:58","date_gmt":"2020-12-04T12:43:58","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=34475"},"modified":"2020-12-04T20:43:59","modified_gmt":"2020-12-04T12:43:59","slug":"%e8%81%94%e5%90%88%e5%88%a9%e5%8d%8ealence-lee%ef%bc%9a%e5%93%81%e6%95%88%e4%b9%8b%e4%ba%89-%e8%90%a5%e9%94%80%e4%bb%b7%e5%80%bc%e8%bf%9b%e5%8c%96%e8%ae%ba","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/market\/34475.html","title":{"rendered":"\u8054\u5408\u5229\u534eAlence LEE\uff1a\u54c1\u6548\u4e4b\u4e89\u2014\u2014\u8425\u9500\u4ef7\u503c\u8fdb\u5316\u8bba"},"content":{"rendered":"\n

\u5728\u5927\u6570\u636e\u7206\u70b8\u7684\u4eca\u5929\uff0c\u6548\u679c\u4e3a\u738b\u7684\u8425\u9500<\/a><\/span>\u7406\u5ff5\u662f\u5426\u662f\u5bf9\u7684\u5462\uff1f\u54c1\u724c\u548c\u6548\u679c\u4e8c\u8005\u5230\u5e95\u6709\u4ec0\u4e48\u6837\u7684\u5173\u7cfb\uff1f\u6548\u679c\u4f1a\u6210\u4e3a\u5728\u54c1\u724c\u4e4b\u4e0a\u7684\u91cd\u8981\u89d2\u8272\u5417\uff1f\u5728\u9006\u52bf\u00b7\u667a\u80dc-2020\u8425\u9500\u79d1\u5b66\u5927\u4f1a\u4e0a\uff0c\u8054\u5408\u5229\u534e\u8d44\u6df1\u603b\u76d1\u3001\u96c6\u56e2\u6570\u636e\u53ca\u6570\u5b57\u5316\u8425\u9500\u8d1f\u8d23\u4ebaAlence LEE<\/strong>\u5c31\u4ee5\u4e0a\u95ee\u9898\u8fdb\u884c\u4e86\u5206\u4eab\u3002<\/p>\n\n\n\n

\u4ee5\u4e0b\u4e3aAlence LEE\u6f14\u8bb2\u6458\u5f55<\/em>\uff1a<\/p>\n\n\n\n

\u73b0\u5728\u505a\u7684\u5f88\u591a\u8425\u9500\u5de5\u4f5c\u662f\u5728\u54c1\u724c\u548c\u6548\u679c\u4e4b\u95f4\u5efa\u7acb\u6865\u6881\uff0c\u628a\u8fd9\u4e24\u4ef6\u4e8b\u60c5\u653e\u5728\u4e00\u8d77\u3002\u6211\u6709\u65f6\u5019\u4e5f\u5728\u60f3\uff0c\u8fd9\u4e24\u4ef6\u4e8b\u60c5\u662f\u4e24\u4ef6\u4e8b\u60c5\uff0c\u8fd8\u662f\u8bf4\u672c\u8d28\u4e0a\u662f\u4e00\u4ef6\u4e8b\u60c5\u5462\uff1f<\/p>\n\n\n\n

\u6211\u4eec\u56de\u8fc7\u5934\u770b\u4e00\u4e0b\u54c1\u724c\u548c\u6548\u679c\uff0c\u6700\u5f00\u59cb\u7684\u65f6\u5019\u5b83\u4eec\u662f\u4ec0\u4e48\u6837\u7684\u5173\u7cfb\uff1f\u6211\u7279\u610f\u67e5\u4e86\u4e00\u4e0bGoogle\u548c\u767e\u5ea6\uff0c\u5176\u5b9e\u201c\u54c1\u724c\u201d\u8fd9\u4e2a\u8bcd\u7684\u53d1\u6e90\u975e\u5e38\u65e9\uff0c\u53d1\u6e90\u4e8e\u516c\u51439000\u591a\u5e74\uff0c\u6700\u65e9\u7684\u5355\u8bcd\u62fc\u5199Brandr\uff0c\u610f\u601d\u662f\u201c\u71c3\u70e7\u201d\uff0c\u8fd9\u4e2a\u662f\u54c1\u724c\u7684\u5b9a\u4e49\uff0c\u62ff\u4e00\u5757\u70d9\u5370\u70d9\u4e0a\u53bb\uff0c\u4ece\u6b64\u8fd9\u4e2a\u7269\u4f53\u5c31\u5c5e\u4e8e\u4f60\u4e86\u3002\u90a3\u4e2a\u65f6\u5019\u54c1\u724c\u505a\u4ec0\u4e48\u7528\u5462\uff1f\u90a3\u4e2a\u65f6\u5019\u662f\u7269\u7269\u4ea4\u6613\u7684\u5e74\u4ee3\uff0c\u8fd9\u4e2a\u54c1\u724c\u5356\u51fa\u53bb\u5c31\u4ee3\u8868\u4e86\u4ea4\u6613\uff0c\u90a3\u4e2a\u65f6\u5019\u7684\u8d77\u6e90\uff0c\u201c\u54c1\u201d\u548c\u201c\u6548\u201d\u5b8c\u5168\u8054\u7cfb\u5728\u4e00\u8d77\uff0c<\/strong>\u6709\u4e00\u4e2aLogo\u5c31\u6709\u4e00\u4e2a\u9500\u552e\u3002\u201c\u54c1\u201d\u662f\u5b8c\u5168\u52a9\u529b\u4e8e\u201c\u6548\u201d\u7684\uff0c\u52a9\u529b\u4e8e\u8425\u9500\u7684\uff0c\u6807\u660e\u6b63\u54c1\u7684\u8eab\u4efd\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u4e8b\u60c5\u5728100\u5e74\u524d\u5f00\u59cb\uff0c\u6162\u6162\u5c31\u53d1\u751f\u4e86\u5bf9\u5cd9\uff0c\u5c31\u50cf\u597d\u670b\u53cb\u53d8\u5f97\u8d8a\u6765\u8d8a\u8fdc\uff0c\u4e3a\u4ec0\u4e48\u8fd9\u4ef6\u4e8b\u60c5\u4f1a\u53d1\u751f\u5462\uff1f\u5b9e\u9645\u4e0a\u662f\u56e0\u4e3a\u8fd9\u4e2a\u793e\u4f1a\u6574\u4e2a\u884c\u4e1a\u91cc\u9762\u4f20\u64ad\u7684\u901a\u8def\u53d8\u4e86\uff0c\u4ece\u539f\u6765\u8fd9\u6837\u4e00\u4e2a\u7269\u7269\u4ea4\u6613\u7684\u5f62\u5f0f\uff0c\u53d8\u6210\u4e86\u8981\u9760\u5927\u4f17\u5a92\u4f53\u6765\u5efa\u7acb\u54c1\u724c\u5728\u6d88\u8d39\u8005\u5fc3\u4e2d\u7684\u8ba4\u77e5\uff0c\u800c\u8fd9\u79cdMass Media\u7684\u5f62\u5f0f\u4f1a\u4f7f\u5927\u5bb6\u6709\u6df1\u523b\u7684\u4f53\u9a8c\uff0c\u6700\u8fd1\u5341\u5e74\u5927\u4f17\u5a92\u4f53\u53d1\u751f\u4e86\u66f4\u52a0\u6df1\u523b\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n

\u5927\u5bb6\u90fd\u4f1a\u8c08\u5230\uff0c\u505a\u54c1\u724c\u7684\u6700\u9ad8\u5883\u754c\u662f\u4ec0\u4e48\uff1f\u662f\u201c\u4fe1\u4ef0\u201d<\/strong>\uff0c\u201c\u4fe1\u4ef0\u201d\u7684\u6700\u9ad8\u5883\u754c\u662f\u4ec0\u4e48\uff1f\u662f\u201c\u5b97\u6559\u201d\u3002\u6709\u591a\u5c11\u4eba\u662f\u628a\u67d0\u4e00\u4e2a\u54c1\u724c\u6216\u8005\u67d0\u51e0\u4e2a\u54c1\u724c\u5f53\u6210\u4eba\u751f\u7684\u4fe1\u4ef0\uff0c\u6216\u8005\u4ef7\u503c\u89c2\u7684\u4fe1\u4ef0\uff0c\u4ef7\u503c\u89c2\u7684\u5f15\u5bfc\u3001\u706f\u5854\u5462\uff1f<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

\u8054\u5408\u5229\u534e\u8d44\u6df1\u603b\u76d1\u3001\u96c6\u56e2\u6570\u636e\u53ca\u6570\u5b57\u5316\u8425\u9500\u8d1f\u8d23\u4eba Alence LEE<\/p>\n\n\n\n

\u8fd9\u5bf9\u4e8e\u6211\u4eec\u8425\u9500\u4eba\u6765\u8bb2\u610f\u5473\u7740\u4ec0\u4e48\uff1f<\/p>\n\n\n\n

\u6211\u662f\u6240\u8c13\u7684\u5728\u884c\u4e1a\u5185\u7684\u4eba\uff0c\u4e0d\u8fc7\u6211\u5728\u4f53\u5236\u5916\u963f\u91cc\u505a\u5168\u57df\u8425\u9500\u6f02\u8fc7\u51e0\u5e74\uff0c\u66fe\u7ecf\u7ba1\u7406\u8fc7\u597d\u51e0\u4e2a\u4e0a\u5e02\u54c1\u724c\u3002\u6211\u53d1\u73b0\u4e00\u4e2a\u95ee\u9898\uff0c\u6211\u5341\u51e0\u5e74\u524d\u505a\u54c1\u724c\u7684\u65f6\u5019\uff0c\u5bf9\u81ea\u5df1\u505a\u7684\u54c1\u724c\uff0c\u505a\u7684\u7d20\u6750\u7b49\u7b49\u4f1a\u975e\u5e38\u6fc0\u52a8\uff0c\u6709\u65f6\u5019\u770b\u7740\u81ea\u5df1\u62cd\u7684\u7247\u5b50\u4f1a\u6f78\u7136\u6cea\u4e0b\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0c\u5927\u5bb6\u53d1\u73b0\u6ca1\u6709\uff0c\u4e24\u5bb6\u5feb\u6d88\u884c\u4e1a\u6807\u6746\uff0c\u5b9d\u6d01\u548c\u8054\u5408\u5229\u534e\uff0c\u6700\u8fd1\u5341\u5e74\u6ca1\u6709\u4e00\u4e2a\u5927\u724c\u5b50\uff0c\u6211\u4eec\u4e0d\u4e0a\u5347\u5230\u4fe1\u4ef0\u5c42\u9762\uff0c\u6ca1\u6709\u4e00\u4e2a\u5927\u724c\u5b50\uff0c\u80fd\u662f100\u4e2a\u4eba\u91cc\u9762\uff0c80\u4e2a\u4eba\u300190\u4e2a\u4eba\u90fd\u77e5\u9053\u7684\u3002\u8054\u5408\u5229\u534e\u6700\u8fd1\u4e24\u4e2a\u5927\u7684\u54c1\u724c\u90fd\u662f\u5341\u5e74\u524d\u4e0a\u5e02\u7684\u3002<\/p>\n\n\n\n

\u56e0\u4e3aMass Media\uff0c\u5c24\u5176\u73b0\u5728\u788e\u7247\u5316\u7684\u5a92\u4f53\u6e20\u9053\uff0c\u4ee5\u53ca\u4fe1\u606f\u7684\u7206\u70b8\uff0c\u9020\u6210\u4e86\u5f88\u591a\u8ba4\u77e5\u7684\u5207\u5206\u548c\u7ec6\u5206<\/strong>\u3002\u73b0\u5728\u56db\u5341\u4e94\u5206\u949f\u5c31\u53ef\u4ee5\u628a\u4e00\u4e2a\u6545\u4e8b\u8bb2\u5b8c\u7684\uff0c\u751a\u81f3\u56db\u4e94\u5206\u949f\uff0c\u8fd9\u6837\u5185\u5bb9\u627f\u8f7d\u7684\u5f62\u5f0f\u4f1a\u8d8a\u6765\u8d8a\u6d41\u884c\uff0c\u5176\u5b9e\u8ddf\u8fd9\u80cc\u540e\u6280\u672f\u7684\u53d1\u5c55<\/strong>\uff0c\u8ddf\u8fd9\u79cd\u5a92\u4f53\u73af\u5883\u7684\u53d8\u8fc1<\/strong>\u662f\u606f\u606f\u76f8\u5173\u7684\u3002<\/p>\n\n\n\n

\u4f60\u4f1a\u53d1\u73b0\u8fc7\u53bb\u5927\u5bb6\u89c9\u5f97\u505aBranding\u662f\u7279\u522b\u725b\u7684\u4e8b\u60c5\uff0c\u7279\u522b\u6709\u4fe1\u4ef0\u7684\u4e8b\u60c5\u3002\u5728\u6574\u4e2a\u7532\u65b9\u6216\u8005\u662f\u4ece\u670d\u52a1\u5546\u8fd9\u8fb9\u90fd\u662f\u6709\u4e00\u6761\u9119\u89c6\u94fe\u7684\uff0c\u4ece\u4e0a\u5230\u4e0b\u3001\u4eceBrand\u5230Sales\u90fd\u6709\u9119\u89c6\u94fe\u7684\uff0c\u505a\u54c1\u724c\u5b9a\u4f4d\u3001\u54c1\u724c\u5fc3\u667a\uff0c\u9119\u89c6\u505a\u5a92\u4f53\u7684\uff0c\u518d\u9119\u89c6\u505a\u901a\u8def\u8425\u9500\u7684\uff0c\u518d\u9119\u89c6\u5728\u5356\u573a\u91cc\u9762\u505a\u9500\u552e\u7684\u540c\u5b66\u3002<\/p>\n\n\n\n

\u5230\u5e95\u73b0\u5728\u8fd8\u662f\u4e0d\u662f\u8fd9\u6837\u4e00\u4e2a\u60c5\u51b5\uff1f\u6211\u81ea\u5df1\u975e\u5e38\u5207\u8eab\u7684\u4f53\u9a8c\uff0c\u73b0\u5728\u7684\u53d8\u5316\u4ece\u4e24\u5e74\u524d\u5f00\u59cb\uff0c\u5230\u75ab\u60c5\u4e4b\u540e\u8d8b\u52bf\u5c24\u4e3a\u660e\u663e<\/strong>\uff0c\u8fd9\u6837\u7684\u8d8b\u52bf\u53d8\u4e86\u3002<\/p>\n\n\n\n

\u4ee5\u524d\u8425\u9500\u4eba\u5fc3\u76ee\u5f53\u4e2d\u7684\u706f\u5854\u3001\u4fe1\u4ef0\u662f\u80fd\u62ff\u5230\u827e\u83f2\u91d1\u5956\uff0c\u8fd9\u662f\u6d53\u58a8\u91cd\u5f69\u7684\u4e00\u7b14\uff0c\u4f46\u827e\u83f2\u4eca\u5e74\u9996\u6b21\u8bbe\u7acb\u4e86\u6548\u679c\u8425\u9500\u8d5b\u9053\u3002<\/p>\n\n\n\n

\u5728\u79d2\u9488\u76d1\u6d4b\u62a5\u544a\u91cc\uff0c\u6211\u4eec\u53d1\u73b0\u975e\u5e38\u660e\u663e\u7684\u8d8b\u52bf\uff0c\u4eca\u5e74\u5f00\u59cb<\/strong>\u54c1\u724c\u5e7f\u544a\u5927\u5e45\u4e0b\u964d<\/strong>\uff0c\u6548\u679c\u7c7b\u578b\u7684\u5e7f\u544a\uff0c\u5305\u62ec\u7ad9\u5185\u7ade\u4ef7\u7684\u5e7f\u544a\uff0c\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u4e0a\u7684\u6548\u679c\u5e7f\u544a\u5360\u6bd4\u5927\u5e45\u4e0a\u5347<\/strong>\uff0c\u8fd8\u6709\u6296\u97f3\u76f4\u64ad\u505c\u6b62\u5916\u94fe\uff0c\u53d1\u5c55\u81ea\u8425\u7535\u5546\u3002<\/p>\n\n\n\n

\u6240\u6709\u5927\u7684\u8d8b\u52bf\u662f\u4ec0\u4e48\uff1f\u6574\u4e2a\u54c1\u724c\u8425\u9500\u6216\u8005\u54c1\u724c\u5e7f\u544a\u5728\u4e0b\u884c\u3002\u5927\u5bb6\u5bf9\u6548\u679c\u7684\u9700\u6c42\uff0c\u6548\u679c\u7684\u9965\u6e34\u5728\u5927\u5e45\u5ea6\u63d0\u5347\u3002<\/strong>\u4f46\u8fd9\u4e2a\u662f\u4e0d\u662f\u5c31\u662f\u5bf9\u7684\u5462\uff1f\u662f\u4e0d\u662f\u4ee5\u4e3a\u54c1\u724c\u5c31\u4e0d\u91cd\u8981\u4e86\u5462\uff1f\u6548\u679c\u4f1a\u6210\u4e3a\u5728\u54c1\u724c\u4e4b\u4e0a\u7684\u91cd\u8981\u89d2\u8272\u5417\uff1f<\/p>\n\n\n\n

\u6211\u5206\u4eab\u4e00\u4e0b\u81ea\u5df1\u7684\u770b\u6cd5\u3002<\/p>\n\n\n\n

\u5927\u5bb6\u4f1a\u53d1\u73b0\u5728\u4e00\u4e9b\u8425\u9500\u5cf0\u4f1a\u4e0a\uff0c\u8ba8\u8bba\u7684\u5173\u952e\u8bcd\u4ece\u524d\u51e0\u5e74\u7684\u54c1\u6548\u534f\u540c\u3001\u54c1\u6548\u5408\u4e00\uff0c\u53d8\u6210\u4e86\u4ee5\u6548\u5e26\u54c1\uff0c\u8fd8\u6709\u4ee5\u6548\u4ee3\u54c1\uff0c\u4ee3\u66ff\u54c1\u724c\uff0c\u603b\u7ed3\u8d77\u6765\u53eb\u6548\u679c\u4e3a\u738b<\/strong>\u3002<\/p>\n\n\n\n

\u6765\u5256\u6790\u4e00\u4e0b\uff0c\u5f53\u6211\u4eec\u8bf4\u6548\u679c\u7684\u65f6\u5019\u5230\u5e95\u5728\u8bf4\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

\u7ad9\u5728\u4e00\u4e2a\u54c1\u724c\u7ba1\u7406\u8005\u7684\u89d2\u8272\u6765\u770b\uff0c\u6211\u4f1a\u8ba4\u4e3a\u6548\u679c\u5176\u5b9e\u662f\u53ef\u80fd\u5728\u4e0d\u540c\u7684\u573a\u666f\u4e0b\u5f71\u5c04\u7684\u5173\u952e\u8bcd\uff0c\u53ef\u80fd\u662f\u6548\u679c\u82f1\u6587\u53ebPerformance\uff0c\u6216\u8005\u53eb\u9500\u91cf\u3001\u6216\u8005\u53eb\u589e\u957f\u3002\u6548\u679c\u7684\u91d1\u4e09\u89d2\u6709\u4e09\u4e2a\uff0c\u4e00\u4e2a\u53eb\u6709\u5229\u6da6\uff0c\u4e00\u4e2a\u53eb\u6709\u7ade\u4e89\u529b\uff0c\u4e00\u4e2a\u53eb\u53ef\u6301\u7eed\u3002\u8fd9\u4e2a\u662f\u6211\u4eec\u505a\u6548\u679c\u8981\u770b\u7684\u70b9\u3002<\/p>\n\n\n\n

\u4eca\u5929\u5f53\u6211\u4eec\u8bb2\u6548\u679c\u7684\u65f6\u5019\uff0c\u5176\u9690\u542b\u7684\u610f\u601d\u662f\u5373\u65f6\u6548\u679c\uff0c\u5ffd\u7565\u4e86\u8fd9\u4e09\u4e2a\u5173\u952e\u8bcd\u201c\u6709\u5229\u6da6\u201d\u201c\u6709\u7ade\u4e89\u529b\u201d\u201c\u53ef\u6301\u7eed\u201d<\/strong>\u3002\u5927\u5bb6\u90fd\u60f3\u5230\u5373\u523b\u7684\u8f6c\u5316\uff0c\u800c\u6ca1\u6709\u60f3\u5230\u4ec0\u4e48\u662f\u4f01\u4e1a\u8ffd\u6c42\u7684\u771f\u6b63\u6548\u679c\uff0c\u5373\uff1a\u6709\u5229\u6da6\u7684\u589e\u957f\u3001\u6709\u7ade\u4e89\u7684\u589e\u957f\u548c\u53ef\u6301\u7eed\u7684\u589e\u957f\u3002\u8fd9\u6837\u7684\u589e\u957f\uff0c\u4e00\u5b9a\u8981\u6709\u54c1\u724c\uff0c\u5982\u679c\u6ca1\u6709\uff0c\u5c31\u662f\u4e0d\u53ef\u6301\u7eed\u7684\u3002<\/p>\n\n\n\n

\u6211\u4eec\u8981\u505a\u6548\u679c\uff0c\u4f46\u662f\u4e0d\u80fd\u88ab\u8fd9\u4e24\u4e2a\u5b57\u8499\u853d\u8fc7\u53bb\u4e86\uff0c\u8981\u770b\u7acb\u523b\u3001\u9a6c\u4e0a\u3001\u73b0\u5728\uff0c\u4e5f\u8981\u770b\u957f\u671f\u3001\u53ef\u6301\u7eed\u7684\u6548\u679c\u3002<\/p>\n\n\n\n

\u8fd9\u4e2a\u89c2\u70b9\u6211\u60f3\u5927\u5bb6\u90fd\u8ba4\u53ef\uff0c\u600e\u4e48\u6837\u53bb\u9a8c\u8bc1\u8fd9\u4e2a\u6548\u679c\u5462\uff1f\u5728\u6bcf\u5929\u6296\u97f3\u6295\u653e\uff0c\u6bcf\u5929\u963f\u91cc\u540e\u53f0\u94bb\u5c55\u6295\u653e\u8fd9\u6837\u4e00\u6b21\u4e00\u6b21\u7684\u9a8c\u8bc1\u91cc\u9762\uff0c\u9664\u4e86\u770bROI\u8fd8\u80fd\u591f\u770b\u4ec0\u4e48\uff0c\u624d\u80fd\u8bc1\u660e\u8fd9\u4e2a\u4e8b\u60c5\u786e\u5b9e\u5bf9\u5efa\u7acb\u767e\u5e74\u54c1\u724c\u6709\u5f71\u54cd\u7684\u5462\uff1f<\/p>\n\n\n\n

\u5341\u51e0\u5e74\u524d\u6211\u4eec\u505aMarketing\u7684\u65f6\u5019\u4e5f\u4f1a\u7528\u5de5\u5177\uff0c\u505a\u54c1\u724c\u3001\u6548\u679c\u5404\u79cd\u5f52\u56e0\u7684\u8054\u7cfb\uff0c\u7528\u6bd4\u8f83\u6709\u6548\u7684\u65b9\u6cd5\u770b\u54c1\u724c\u548c\u6548\u679c\u7684\u8054\u7cfb\uff0c\u4eca\u5929\u8fd9\u4e2a\u65b9\u6cd5\u5df2\u7ecf\u5931\u7075\u4e86\uff0c\u4f20\u7edf\u7684\u7814\u7a76\u65b9\u5f0f\u5df2\u7ecf\u5931\u7075\u4e86\u3002<\/p>\n\n\n\n

\u4f8b\u5982\u65b0\u54c1\u4e0a\u5e02\uff0c\u5982\u679c\u4ece\u6700\u5f00\u59cb\u6d88\u8d39\u8005\u7684\u7814\u53d1\uff0c\u6d88\u8d39\u8005\u5e02\u573a\u6d1e\u5bdf\uff0c\u5230\u6700\u540e\u4ea7\u54c1\u4e0a\u5e02\uff0c\u6309\u7167\u4f20\u7edf\u7684\u65b9\u6cd5\u8bba\u6765\u770b\uff0c\u5927\u6982\u9700\u89812-3\u5e74\u3002<\/p>\n\n\n\n

\u5927\u5bb6\u77e5\u90532019\u5e74\u5728\u5929\u732b\u5e73\u53f0\u4e0a\u53d1\u552e\u7684\u65b0\u54c1\u6709\u591a\u5c11\uff1f\u67091\u4ebf\u7684\u65b0\u54c1<\/strong>\uff01\u5982\u679c\u6309\u7167\u8fd9\u6837\u53d1\u5c55\u6765\u770b\uff0c\u6211\u4eec\u6ca1\u6709\u529e\u6cd5\u8d76\u4e0a\u5feb\u901f\u8fed\u4ee3\u7684\u6d88\u8d39\u53d8\u5316\uff0c\u800c\u4e14\u96be\u4ee5\u9a8c\u8bc1\uff0c\u5c24\u5176\u73b0\u5728\u5404\u4e2a\u6e20\u9053\u7ec6\u5206\uff0c\u4ee5\u53ca\u4e92\u8054\u7f51\u7684\u56f4\u5899\u82b1\u56ed\uff0c\u5f88\u591a\u6570\u636e\u5f88\u96be\u62ff\u5230\uff0c\u4e5f\u6ca1\u6709\u95ed\u73af\uff0c\u600e\u4e48\u529e\u5462\uff1f\u8fd9\u4e2a\u65f6\u5019\u8981\u501f\u52a9\u8425\u9500\u79d1\u5b66\u3001\u8425\u9500\u6280\u672f\u3001\u5e7f\u544a\u6280\u672f<\/strong>\u3002<\/p>\n\n\n\n

\u6211\u4eec\u53d1\u73b0\uff0c\u5e02\u573a\u7814\u7a76\u6b63\u5728\u901a\u8fc7\u65b0\u7684\u6d1e\u5bdf\u6280\u672f\uff0c\u673a\u5668\u5b66\u4e60\u548c\u4eba\u5de5\u667a\u80fd\uff0c\u5e76\u57fa\u4e8e\u5e95\u5c42\u7684\u6d88\u8d39\u8005\u884c\u4e3a\u5927\u6570\u636e\uff0c\u5f62\u6210\u4ee5\u884c\u4e3a\u79d1\u5b66\u4e3a\u57fa\u7840\u7684\u6574\u5957\u8425\u9500\u79d1\u5b66\u3002\u597d\u5904\u4e0e\u4e4b\u524d\u76f8\u6bd4\uff0c\u8fbe\u5230\u4e86\u65f6\u6548\u3001\u8fed\u4ee3\u548c\u95ed\u73af\u3002<\/p>\n\n\n\n

\u5206\u4eab\u4e00\u4e0b\u6211\u81ea\u5df1\u8fd9\u4e24\u5e74\u7684\u5b9e\u8df5\uff0c 2018\u5e74\u6211\u5728\u963f\u91cc\u505a\u5168\u57df\u8425\u9500\uff0c\u5f53\u65f6\u6211\u4eec\u505a\u4e86\u6574\u4e2a\u201c\u6d88\u8d39\u8005\u8d44\u4ea7\u201d\u7684Model\uff0c\u5c31\u53ef\u4ee5\u975e\u5e38\u597d\u628aA\uff08Awareness\uff09\u548cI(Interest)\u5bf9\u4e8eP(Purchase)\u8ddfL(Loyalty)\u7684\u8d21\u732e\uff0c\u5728\u6bcf\u4e00\u4e2a\u6d88\u8d39\u8005\u8eab\u4e0a\u6253\u4e0b\u4e00\u4e2a\u6807\u7b7e\uff0c\u53eb\u201c\u6d88\u8d39\u8005\u8d44\u4ea7\u201d\u6807\u7b7e\uff0c\u505a\u5230\u8425\u9500\u4ef7\u503c\u53ef\u95ed\u73af<\/strong>\uff0c\u800c\u4e14\u975e\u5e38\u5feb\uff0c\u7b2c\u4e8c\u5929\u5c31\u77e5\u9053\uff0c\u4f60\u7b2c\u4e00\u5929\u505a\u4e86\u4ec0\u4e48\uff0c\u7b2c\u4e8c\u5929\u8fd9\u4e2a\u8425\u9500\u5728\u6d88\u8d39\u8005\u8eab\u4e0a\u4ea7\u751f\u7684\uff0c\u5bf9\u4e8e\u4e24\u5e74\u4e4b\u540e\u4ea7\u751f\u7684\u4ef7\u503c\u5c31\u53ef\u4ee5\u770b\u5230\u3002<\/p>\n\n\n\n

\u73b0\u5728\u8054\u5408\u5229\u534e\uff0c\u6211\u4eec\u6b63\u5728\u5efa\u7acb\u4e00\u5957\u4ee5\u884c\u4e3a\u5927\u6570\u636e\u4e3a\u57fa\u7840\u7684\u201c\u4ece\u54c1\u724c\u5230\u9500\u552e\u8f6c\u5316\u3001\u4ece\u9500\u552e\u8f6c\u5316\u518d\u5012\u56de\u53bb\u6307\u5bfc\u54c1\u724c\u5efa\u8bbe\u201d\u7684\u95ed\u73af\u7cfb\u7edf<\/strong>\u3002\u4ece\u786c\u5e7f\u5230\u793e\u4ea4\u5e73\u53f0\u63a8\u5e7f\uff0c\u5230\u7ad9\u5185\u6548\u679c\u8425\u9500\u518d\u5230\u79c1\u57df\u6d41\u91cf\u8fd0\u8425\uff0c\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u884c\u4e3a\u5927\u6570\u636e\u662f\u53ef\u4ee5\u88ab\u6211\u4eec\u83b7\u53d6\u7684\u3002<\/p>\n\n\n\n

\u9664\u4e86\u8f6c\u5316\u7387\u3001ROI\u8fd9\u4e9b\u76f4\u63a5\u7684\u6548\u679c\u8861\u91cf\uff0c\u6709\u4e00\u4e9b\u6d88\u8d39\u8005\u884c\u4e3a\u5927\u6570\u636e\uff0c\u53ef\u4ee5\u88ab\u7528\u6765\u8fd1\u4f3c\u5730\u8861\u91cf\u201c\u54c1\u724c\u5f71\u54cd\u529b\u201d\uff0c\u6bd4\u5982\u201c\u4e3b\u52a8\u641c\u7d22\u201d\u3001\u201c\u8fde\u5e26\u8d2d\u4e70\u201d\u7b49\u884c\u4e3a\u6307\u6807\u3002<\/p>\n\n\n\n

\u5f53\u7136\uff0c\u5728\u8fd9\u4e9b\u884c\u4e3a\u5927\u6570\u636e\u91cc\u9762\u4e5f\u6709\u4e00\u4e9b\u75db\u70b9\uff0c\u6211\u4eec\u6574\u4e2a\u4f53\u7cfb\u8fd8\u5728\u5efa\u8bbe\u5f53\u4e2d\u3002\u5176\u4e2d\u6709\u51e0\u4e2a\u5173\u952e\u5b57\uff0c\u9700\u8981\u6211\u4eec\u6301\u7eed\u4e0d\u65ad\u8fdb\u884c\u7a81\u7834\u3002<\/strong>\u5173\u952e\u5b57<\/strong><\/p>\n\n\n\n

\u7b2c\u4e00\u4e2a\u662f \u201c\u4e0a\u548c\u4e0b\u201d\u3002<\/strong>\u7ebf\u4e0a\u548c\u7ebf\u4e0b\uff0c\u7ebf\u4e0a\u5229\u7528\u8425\u9500\u79d1\u5b66\u6bd4\u8f83\u5bb9\u6613\u5e94\u7528\uff0c\u56e0\u4e3a\u540e\u94fe\u8def\u6bd4\u8f83\u5bb9\u6613\u5f97\u5230\uff0c\u6240\u4ee5\u7ebf\u4e0a\u8ddfO2O\u6bd4\u8f83\u5bb9\u6613\u5f62\u6210\u8861\u91cf\u7684\u95ed\u73af\u3002\u7ebf\u4e0b\uff0c\u5bf9\u8054\u5408\u5229\u534e\u8fd9\u6837\u7684\u54c1\u724c\u6bd4\u8f83\u96be\uff0c\u56e0\u4e3a\u6211\u4eec\u4e0d\u638c\u63a7\u7ebf\u4e0b\u6e20\u9053\uff0c\u7ebf\u4e0b\u6e20\u9053\u662f\u96f6\u552e\u5546\u63d0\u4f9b\u7684\uff0c\u7ec8\u7aef\u6210\u4ea4\u6570\u636e\u4e0d\u5728\u8054\u5408\u5229\u534e\u8fd9\u91cc\uff0c\u6240\u4ee5\u6bd4\u8f83\u96be\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u662f\u201c\u5185\u548c\u5916\u201d\u3002<\/strong>\u600e\u4e48\u6837\u8861\u91cf\u7ad9\u5916\u7684\u6548\u679c\u5bf9\u7ad9\u5185\u7684\u5f71\u54cd\uff0c\u5916\u5185\u6570\u636e\u53cd\u5411\u63a8\u5bfc\u7ad9\u5916\u9700\u8981\u505a\u4ec0\u4e48\u3002<\/p>\n\n\n\n

\u7b2c\u4e09\u662f\u201c\u65b0\u548c\u65e7\u201d\u3002<\/strong>\u65b0\u54c1\u724c\u548c\u65e7\u54c1\u724c\u5ea6\u91cf\u4f1a\u6709\u4e00\u4e9b\u4e0d\u4e00\u6837\u3002\u521a\u521a\u4e0a\u5e02\u7684\u54c1\u724c\uff0c\u6211\u4eec\u8981\u600e\u4e48\u770b\u5b83\uff0c\u66f4\u770b\u91cd\u524d\u7aef\u94fe\u8def\u8fd8\u662f\u66f4\u770b\u91cd\u540e\u7aef\uff1f\u90fd\u4e0d\u4e00\u6837\u3002<\/p>\n\n\n\n

\u8fd9\u662f\u6211\u4eec\u73b0\u5728\u505a\u7684\u4e00\u4e9b\u4e8b\u60c5\uff0c\u7528\u6570\u636e\u6253\u901a\u6574\u4e2a\u94fe\u8def\uff0c\u4ece\u201c\u54c1\u201d\u5230\u201c\u6548\u201d\uff0c\u53ef\u8ffd\u8e2a\u3001\u53ef\u95ed\u73af\u3001\u53ef\u4f18\u5316\u3002<\/p>\n\n\n\n

\u603b\u7ed3\u6765\u8bf4\uff0c\u6211\u4eec\u8981\u505a\u6548\u679c\uff0c\u4f46\u662f\u505a\u7684\u662f\u957f\u671f\u7684\u6548\u679c<\/strong>\uff0c\u4e0d\u505a\u4e00\u5e74\u5c31\u89c1\u5149\u6b7b\u7684\u751f\u610f\uff0c\u90a3\u4e48\u5c31\u4e00\u5b9a\u8981\u505a\u54c1\u724c\u3002<\/p>\n\n\n\n

\u501f\u52a9\u4e8e\u8425\u9500\u79d1\u6280\uff0c\u4e0d\u76f2\u6253\uff0c\u4e0d\u6253\u6b6a\uff0c\u4e0d\u8981\u5728\u9ed1\u591c\u91cc\u5f00\u67aa\uff0c\u770b\u5230\u4eca\u5929\u7684\u6548\u679c\uff0c\u4e5f\u8981\u770b\u5230\u4eca\u5929\u7684\u54c1\u724c\u3002<\/p>\n\n\n\n

\u795d\u5927\u5bb6\u54c1\u6548\u534f\u540c\u5feb\u4e50\u3002<\/p>\n\n\n\n

\u2014\u2014 \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f \u2014\u2014<\/p>\n\n\n\n

\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n

PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n

\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n

\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n