{"id":34431,"date":"2020-12-03T20:48:02","date_gmt":"2020-12-03T12:48:02","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=34431"},"modified":"2020-12-03T20:48:04","modified_gmt":"2020-12-03T12:48:04","slug":"facebook%e6%89%a9%e6%8b%9b%e4%ba%a7%e5%93%81%e5%a2%9e%e9%95%bf%e5%88%86%e6%9e%90%e5%b8%88%ef%bc%81-martechcareer%e6%95%99%e4%bd%a0%e6%8b%bf%e4%b8%8b%e9%9d%a2%e8%af%95","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/product\/34431.html","title":{"rendered":"Facebook\u6269\u62db\u201c\u4ea7\u54c1\u589e\u957f\u5206\u6790\u5e08\u201d\uff01 MarTechCareer\u6559\u4f60\u62ff\u4e0b\u9762\u8bd5"},"content":{"rendered":"\n<p><strong>\u6700<\/strong>\u8fd1\uff0c\u6709\u4e0d\u5c11\u540c\u5b66\u90fd\u5728\u9762\u8bd5Facebook\u7684Product Growth Analyst\u8fd9\u4e2a\u804c\u4f4d\uff08\u539f\u6765\u53eb\u505aGrowth Marketing Analyst\uff09\u3002\u8fd9\u4e2a\u804c\u4f4d\u5728\u540e\u75ab\u60c5\u65f6\u4ee3\u52a0\u5feb\u62db\u8058\u8fdb\u7a0b\uff0c\u5f88\u591a\u4eba\u57288\u30019\u6708\u90fd\u5df2\u7ecf\u6536\u5230\u9762\u8bd5\u9080\u7ea6\u5566\uff01<\/p>\n\n\n\n<p>\u4f17\u6240\u5468\u77e5\uff0cFacebook\u6709\u7740\u4e00\u4e2a\u767e\u4eba\u589e\u957f\u56e2\u961f\uff0c\u662f\u6240\u6709Facebook\u4ea7\u54c1\u7684\u589e\u957f\u5f15\u64ce\u3002\u6bcf\u4e00\u4e2aProduct Growth Analyst\u90fd\u4f1a\u8d1f\u8d23\u4e0e\u4e0d\u540c\u7684\u4ea7\u54c1\u5bf9\u63a5\uff0c\u4e3a\u5176\u63d0\u4f9b\u4ea7\u54c1\u5206\u6790\u7684\u652f\u6301\u3002<\/p>\n\n\n\n<p>\u8bf4\u5230\u8fd9\u4e2a\u804c\u4f4d\u7684\u9762\u8bd5\uff0c\u4f60\u53ef\u5343\u4e07\u522b\u88ab\u5b83\u4ee5\u524d\u7684\u804c\u4f4d\u540d\u79f0\u6240\u8bef\u5bfc\uff0c\u867d\u7136\u5b83\u66fe\u88ab\u79f0\u4e3aGrowth Marketing 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&#8230;&#8230;<\/p>\n\n\n\n<p>\u8fd9\u4e9b\u9898\u76ee\uff0c\u5c31\u662f\u5178\u578b\u7684\u4ea7\u54c1\u6848\u4f8b\u9898\uff0c\u800c\u4f60\u5728\u56de\u7b54\u8fd9\u4e9b\u9898\u76ee\u7684\u65f6\u5019\uff0c\u9664\u4e86\u8981\u6709\u4ea7\u54c1\u601d\u7ef4\u7684\u9762\u8bd5\u6846\u67b6\u4e4b\u5916\uff0c\u4f60\u4e5f\u5f80\u5f80\u7ed5\u4e0d\u5f00\u4e00\u4e2a\u7b54\u9898\u91cd\u70b9\u2014\u2014\u5982\u4f55\u7528A\/B\u6d4b\u8bd5\u6765\u6536\u96c6\u6570\u636e\u5e76\u8bc1\u660e\u4f60\u7684\u4ea7\u54c1\u63d0\u9ad8\u65b9\u6848\u662f\u5207\u5b9e\u6709\u6548\u7684\u3002<\/p>\n\n\n\n<p><strong>\u4e00\u53e5\u8bdd\uff1a<\/strong><\/p>\n\n\n\n<p>\u9762\u8bd5Facebook\uff0c\u4f60\u7ed5\u4e0d\u5f00A\/B\u6d4b\u8bd5\uff1b\u800cA\/B\u6d4b\u8bd5\uff0c\u5219\u76f4\u63a5\u6302\u6389\u4e8690%\u7684Facebook\u5019\u9009\u4eba\u3002<\/p>\n\n\n\n<p><strong>\u90a3\u4e48\uff0cA\/B\u6d4b\u8bd5\u9762\u8bd5\u9898\u7684\u7b54\u9898\u6846\u67b6\uff0c\u5230\u5e95\u662f\u600e\u6837\u7684\uff1f<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u5148\u626b\u4e2a\u76f2\uff1aA\/B\u6d4b\u8bd5\u662f\u901a\u8fc7\u5bf9\u540c\u4e00\u4e8b\u7269\u7684\u4e0d\u540c\u53d8\u4f53 \uff08variants\uff09\u8fdb\u884c\u6d4b\u8bd5\u6765\u770b\u7528\u6237\u66f4\u559c\u6b22\u54ea\u4e00\u79cd\u7684\u3002<\/p>\n\n\n\n<p>\u8fd9\u6837\u7684\u6d4b\u8bd5\u5bf9\u4e8e\u8861\u91cf\u67d0\u4e00\u53d8\u5316\u7684\u5f71\u54cd\u4ee5\u53ca\u5efa\u7acb\u8d77\u53d8\u5316\u548c\u7ed3\u679c\u4e4b\u95f4\u7684\u56e0\u679c\u5173\u7cfb\uff08causal relationship\uff09\u81f3\u5173\u91cd\u8981\u3002\u8fd9\u4e9b\u53d8\u5316\u53ef\u4ee5\u662f\uff1a<\/p>\n\n\n\n<p><strong>1. \u4ea7\u54c1\u53d8\u5316<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7528\u6237\u754c\u9762\u8bbe\u8ba1\uff08UI Design) \u6216\u8005 \u589e\u52a0\u65b0\u7684\u529f\u80fd\u7279\u5f81\uff08Features)<\/li><li>\u63a8\u8350\u7cfb\u7edf\/\u641c\u7d22\u6392\u540d\/\u5e7f\u544a\u5c55\u793a\u7b49\u7684\u7b97\u6cd5\u5f3a\u5316<\/li><\/ul>\n\n\n\n<p><strong>2. \u4f18\u5316\u589e\u957f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4fc3\u9500\uff08Promotions\uff09\uff0c\u4f18\u60e0\u5238\uff08Coupons\uff09\uff0c\u6216\u5956\u52b1\u8ba1\u5212\uff08Inventive Programs\uff09<\/li><li>\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff08Search Engine Optimization,\u00a0 SEO\uff09<\/li><\/ul>\n\n\n\n<p><strong>\u90a3\u4e48\uff0cA\/B\u6d4b\u8bd5\u7684\u9762\u8bd5\u4f1a\u95ee\u4ec0\u4e48\u7684\u95ee\u9898\u5462\uff1f<\/strong><\/p>\n\n\n\n<p>\u7b54\u6848\u662f\uff0cA\/B\u6d4b\u8bd5\u9762\u8bd5\u4f1a\u8981\u6c42\u4f60<strong>\u6e05\u6670\u5730\u63cf\u8ff0\u4ece\u8bbe\u8ba1\u5230\u5b9e\u65bd\u6d4b\u8bd5\u7684\u5168\u8fc7\u7a0b<\/strong>\uff0c\u5305\u542b\u4ee5\u4e0b\u7684\u6846\u67b6\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5b9e\u9a8c\u8bbe\u8ba1\u548c\u65b9\u6cd5\u5b9a\u4e49<\/li><li>\u7ed3\u679c\u6d4b\u91cf\/\u5206\u6790<\/li><li>\u4ea7\u54c1\u89c1\u89e3\/\u8fd0\u884c\u5b9e\u9a8c<\/li><li>\u542f\u52a8\u51b3\u7b56\u5e73\u53f0\u56e2\u961f<\/li><\/ul>\n\n\n\n<p><strong>\u5177\u4f53\u8ba9\u6211\u4eec\u6765\u770b\u770b\u5927\u5382FAANG\uff08Facebook,Apple, Amazon, Netflix, Google\uff09\u90fd\u662f\u600e\u6837\u8003\u5bdfA\/B Test\u7684\uff1a<\/strong><\/p>\n\n\n\n<p><strong>Facebook\u771f\u9898\uff1a<\/strong><em>\u9752\u5c11\u5e74\u5728Facebook\u4e0a\u7684\u6d3b\u8dc3\u5ea6\u7531\u4e8e\u4ed6\u4eec\u7236\u6bcd\u7684\u52a0\u5165\u800c\u660e\u663e\u964d\u4f4e\uff0c\u4e3a\u4ec0\u4e48\uff1f\u4f60\u4f1a\u600e\u4e48\u505a\uff1f<\/em><\/p>\n\n\n\n<p><strong>Google\u771f\u9898\uff1a<\/strong><em>\u73b0\u5728\u4f60\u6709$150,000\u7684\u9884\u7b97\u7528\u6765\u7ed9\u4e00\u4e2a\u65b0\u4ea7\u54c1\u505a\u4fc3\u9500\u3002\u4f60\u4f1a\u9009\u62e9\u4e0b\u9762\u54ea\u4e00\u79cd\u6e20\u9053\uff1aemail\uff0c\u5e7f\u544a\u5c55\u793a\uff08display ads\uff09\uff0c\u8d5a\u53d6\u7684\u5a92\u4f53\uff08earned media\uff0c\u533a\u5206\u4e8eowned media\u548cpaid media\uff0cearned media\u662f\u5f53\u5185\u5bb9\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u6216\u53e3\u7891\u4ea4\u6d41\u83b7\u5f97\u5173\u6ce8\u65f6\u624d\u80fd\u83b7\u5f97\uff09\uff0c\u5e38\u89c4\u4fe1\u4ef6\uff1f\u00a0<\/em><\/p>\n\n\n\n<p><strong>Amazon\u771f\u9898\uff1a<\/strong><em>\u4f60\u7684\u56e2\u961f\u63a8\u8350\u4e86\u4e00\u4e2a\u901a\u8fc7\u5728\u7f51\u7ad9\u4e0a\u589e\u52a0\u4e00\u4e2a\u65b0\u7684\u4ea7\u54c1\u7c7b\u522b\u6765\u63d0\u9ad8\u6536\u76ca\u7684\u65b0\u65b9\u6cd5\uff0c\u4f46\u662f\u7ba1\u7406\u5c42\u62c5\u5fc3\u8fd9\u4e2a\u65b9\u6cd5\u5b9e\u9645\u4e0a\u6709\u53ef\u80fd\u5bf9\u9500\u552e\u4e0d\u5229\u751a\u81f3\u7834\u574f\u548c\u73b0\u6709\u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u3002\u4f60\u4f1a\u600e\u4e48\u505a\uff1f<\/em><\/p>\n\n\n\n<p><strong>\u4ec0\u4e48\u6837\u7684\u4eba\u5728\u9762\u8bd5\u5b98\u773c\u91cc\u662f\u6700\u4f73\u4eba\u9009\uff1f\u5982\u4f55\u7834\u89e3\u9762\u8bd5\u9898\u76ee\u80cc\u540e\u7684\u8003\u9a8c\uff1f<\/strong><\/p>\n\n\n\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u4f60\u9700\u8981\u8bc1\u660e\u81ea\u5df1\u6709\u5f3a\u5927\u7684\u7edf\u8ba1\u57fa\u7840\uff0c\u5e76\u4e14\u5bf9\u4e0e\u56e2\u961f\u4e00\u8d77\u8fdb\u884cAB\u6d4b\u8bd5\u7684\u673a\u5236\u6709\u826f\u597d\u7684\u7406\u89e3\u3002<strong>\u4ee5\u4e0a\u9762 Amazon\u7684\u95ee\u9898\u4e3a\u4f8b\uff0c\u6211\u4eec\u4e00\u6b65\u6b65\u6765\u5206\u89e3\u8fd9\u4e2a\u9762\u8bd5\u9898<\/strong>\uff1a<\/p>\n\n\n\n<p><em>\u95ee\u9898\uff1a\u4f60\u7684\u56e2\u961f\u63a8\u8350\u4e86\u4e00\u4e2a\u901a\u8fc7\u5728\u7f51\u7ad9\u4e0a\u589e\u52a0\u4e00\u4e2a\u65b0\u7684\u4ea7\u54c1\u7c7b\u522b\u6765\u63d0\u9ad8\u6536\u76ca\u7684\u65b0\u65b9\u6cd5\uff0c\u4f46\u662f\u7ba1\u7406\u5c42\u62c5\u5fc3\u8fd9\u4e2a\u65b9\u6cd5\u5b9e\u9645\u4e0a\u6709\u53ef\u80fd\u5bf9\u9500\u552e\u4e0d\u5229\u751a\u81f3\u7834\u574f\u548c\u73b0\u6709\u4f9b\u5e94\u5546\u7684\u5173\u7cfb\u3002\u4f60\u4f1a\u600e\u4e48\u505a\uff1f<\/em><\/p>\n\n\n\n<p><strong>\u7b2c\u4e00\u6b65\uff1a\u63d0\u51fa\u5047\u8bbe<\/strong><\/p>\n\n\n\n<p>\u9996\u5148\uff0c\u6211\u4eec\u9700\u8981\u6839\u636e\u8fd9\u4e2a\u95ee\u9898\u63d0\u51fa\u4e00\u4e2a\u5047\u8bbe\uff0c\u4e00\u4e2a\u597d\u7684\u5047\u8bbe\u53ef\u4ee5\u76f4\u63a5\u6e05\u695a\u5730\u63cf\u8ff0\u4f60\u8981\u6d4b\u8bd5\u7684\u5185\u5bb9\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u6848\u4f8b\u4e2d\uff0c\u6211\u4eec\u8981\u6d4b\u8bd5\u201c\u5728\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u8fd0\u52a8\u4ea7\u54c1\u7c7b\u522b\u662f\u5426\u4f1a\u589e\u52a0\u6536\u5165\uff1f\u201d \u4e3a\u4e86\u66f4\u597d\u5730\u9a8c\u8bc1\/\u63a8\u7ffb\u8fd9\u4e2a\u5047\u8bbe\uff0c\u6211\u4eec\u9700\u8981\u5c06\u5176\u5206\u4e3a\u4e24\u4e2a\u90e8\u5206\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u96f6\u5047\u8bbe<\/strong>\uff08Null Hypothesis, H0\uff09\uff1a\u96f6\u5047\u8bbe\u901a\u5e38\u5047\u8bbe\u5b9e\u9a8c\u7ec4\uff08treatment group\uff09\u548c\u5bf9\u7167\u7ec4\uff08control group\uff09\u4e4b\u95f4\u6ca1\u6709\u663e\u8457\u5dee\u5f02\u3002<\/li><li><strong>\u88ab\u62e9\u5047\u8bbe<\/strong>\uff08Alternative Hypothesis, H1\uff09\uff1a\u66ff\u4ee3\u5047\u8bbe\u5047\u8bbe\u5b9e\u9a8c\u7ec4\u548c\u5bf9\u7167\u7ec4\u4e4b\u95f4\u6709\u663e\u8457\u5dee\u5f02\u3002\uff08\u6362\u53e5\u8bdd\u8bf4\uff0c\u7edf\u8ba1\u5b66\u610f\u4e49\u4e0a\uff0c\u5b9e\u9a8c\u7ec4\u7ed3\u679c\u4e0d\u540c\u4e8e\u5bf9\u7167\u7ec4\u7ed3\u679c\uff09<\/li><\/ul>\n\n\n\n<p>\u4e00\u4e2a\u5f88\u597d\u7684\u7ecf\u9a8c\u6cd5\u5219\u662f\u9075\u5faa<strong>PICOT\u6846\u67b6<\/strong>\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>&#8211; \u4eba\u7fa4<\/strong>\uff08<strong>P<\/strong>opulation)<\/li><li><strong>&#8211; \u5e72\u9884\u63aa\u65bd<\/strong>\uff08<strong>I<\/strong>ntervention)<\/li><li><strong>&#8211; \u6bd4\u8f83<\/strong>\uff08<strong>C<\/strong>omparison\uff09<\/li><li><strong>&#8211; \u7ed3\u679c<\/strong>\uff08<strong>O<\/strong>utcome\uff09<\/li><li><strong>&#8211; \u65f6\u95f4<\/strong>\uff08<strong>T<\/strong>ime\uff09<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1010\" height=\"367\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/12\/image-12.jpg\" alt=\"\" class=\"wp-image-34433\"\/><\/figure><\/div>\n\n\n\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5047\u8bbe\u5e94\u5305\u62ec\u6240\u7814\u7a76\u7684<strong>\u4eba\u7fa4<\/strong>\uff08\u6bd4\u5982\uff0cAmazon.com\u7f8e\u56fd\u8bbf\u5ba2\uff0c\u4f26\u6566\u94f6\u884c\u5ba2\u6237\u7b49\uff09\uff0c<strong>\u5e72\u9884\u63aa\u65bd<\/strong>\uff08\u7f51\u7ad9\u5e03\u5c40A\u548cB\uff0c\u76ee\u6807\u8d37\u6b3e\u8fd8\u6b3eSMS\uff09\uff0c<strong>\u6bd4\u8f83\u7ec4<\/strong>\u00a0\uff08\u4e0e\u4e4b\u8fdb\u884c\u6bd4\u8f83\uff09\uff0c<strong>\u7ed3\u679c<\/strong>\uff08\u6d4b\u91cf\u4ec0\u4e48\uff09\u548c<strong>\u65f6\u95f4<\/strong>\uff08\u4ec0\u4e48\u65f6\u5019\u6d4b\u91cf\u5b83\uff09\u3002<\/p>\n\n\n\n<p>\u5728\u8fd9\u4e2a\u6848\u4f8b\u4e2d\uff0c\u4e00\u4e2a\u5f3a\u6709\u529b\u7684\u5047\u8bbe\u9648\u8ff0\u5e94\u8be5\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u96f6\u5047\u8bbe\uff08H0\uff09<\/strong>\uff1a\u5c06\u8fd0\u52a8\u7c7b\u522b\u4ea7\u54c1\u9875\u9762\u6dfb\u52a0\u5230\u4e9a\u9a6c\u900a\u7f51\u7ad9\u4e0d\u4f1a\u4f7f\u5176\u5728\u7f8e\u56fd\u7684\u9500\u552e\u53d1\u751f\u4efb\u4f55\u53d8\u5316\u3002<\/li><li><strong>\u88ab\u62e9\u5047\u8bbe\uff08H1\uff09<\/strong>\uff1a\u5728\u4e9a\u9a6c\u900a\u7f51\u7ad9\u4e0a\u6dfb\u52a0\u4ea7\u54c1\u7684\u8fd0\u52a8\u7c7b\u522b\u5c06\u4f7f\u5176\u5728\u7f8e\u56fd\u7684\u9500\u552e\u4ea7\u751f\u7edf\u8ba1\u5b66\u610f\u4e49\u4e0a\u7684\u663e\u8457\u53d8\u5316\u3002<\/li><\/ul>\n\n\n\n<p><strong>\u5047\u8bbe\u7684\u7ec6\u5206\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u4eba\u7fa4\uff1a\u8bbf\u95ee\u8fc7Amazon.com\u7f51\u7ad9\u7684\u4e2a\u4eba<\/li><li>\u5e72\u9884\u63aa\u65bd\uff1a\u8fd0\u52a8\u4ea7\u54c1\u7684\u65b0\u4ea7\u54c1\u7c7b\u522b<\/li><li>\u6bd4\u8f83\uff1a\u6d4f\u89c8\u539f\u5148\u7f51\u7ad9\u5e03\u5c40\u7684\u8bbf\u5ba2<\/li><li>\u7ed3\u679c\uff1a\u8d2d\u4e70\u7387<\/li><li>\u65f6\u95f4\uff1a\u7ed3\u675f\u8bbf\u95eeAmazon.com\u7684\u65f6\u95f4<\/li><\/ul>\n\n\n\n<p><strong>\u7b2c\u4e8c\u6b65\uff1a\u5efa\u7acb\u8d77\u968f\u673a\u7b56\u7565<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u60f3\u8981\u968f\u673a\u62bd\u53d6\u8bbf\u5ba2\u7684\u6837\u672c\uff0c\u8fd9\u4e5f\u610f\u5473\u7740\u6bcf\u4e00\u4e2a\u8bbf\u5ba2\u5c06\u6709\u7740\u540c\u7b49\u673a\u4f1a\u5e76\u88ab\u968f\u673a\u5206\u914d\u5230\u5b9e\u9a8c\u7ec4\/\u5bf9\u7167\u7ec4\u4e2d\u3002\u8fd9\u662f\u6709\u6548\u907f\u514d\u6df7\u6dc6\u504f\u5dee\uff08confounding bias\uff0c\u6b63\u5411\u504f\u5dee\u4f1a\u5bfc\u81f4\u7ed3\u679c\u8fc7\u5206\u8d8b\u4e8e\u96f6\u5047\u8bbe\uff0c\u53cd\u5411\u504f\u5dee\u4f1a\u5bfc\u81f4\u7ed3\u679c\u8fc7\u5206\u8d8b\u4e8e\u66ff\u4ee3\u5047\u8bbe\uff09\u7684\u552f\u4e00\u65b9\u5f0f\u3002\u540c\u65f6\u6211\u4eec\u4e5f\u5e94\u8be5\u8003\u8651\u96c6\u7fa4\u6548\u5e94\uff08cluster effects\uff09\uff0c\u51c6\u786e\u5730\u4f7f\u7528\u968f\u673a\u62bd\u53d6\u7684\u5355\u4f4d\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"780\" height=\"621\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/12\/image-13.jpg\" alt=\"\" class=\"wp-image-34434\"\/><figcaption>\u25b2 \u6df7\u6dc6\u7684\u539f\u5219\uff08The principle of confounding)\uff1a\u6df7\u6742\u56e0\u7d20\uff08confounder\uff09\u4f7f\u66dd\u5149\u66f4\u6709\u53ef\u80fd\uff0c\u5e76\u4e14\u53ef\u80fd\u4ee5\u67d0\u79cd\u65b9\u4fee\u6539\u4e86\u7ed3\u679c\uff0c\u4f7f\u5f97\u5f53\u66dd\u5149\u548c\u7ed3\u679c\u4e4b\u95f4\u5e76\u65e0\u5173\u8054\u65f6\uff0c\u4ecd\u7136\u663e\u793a\u51fa\u5176\u4e2d\u7684\u5173\u8054\u6027\uff0c\u6216\u8005\u63a9\u76d6\u4e86\u771f\u5b9e\u7684\u5173\u8054\u6027\u3002<\/figcaption><\/figure><\/div>\n\n\n\n<p>\u5728\u9762\u8bd5\u4e2d\uff0c\u6709\u4e00\u4e2a\u95ee\u9898\u51fa\u73b0\u7684\u9891\u7387\u975e\u5e38\u9ad8\uff0c\u90a3\u5c31\u662f\uff1a<\/p>\n\n\n\n<p><em><strong>\u5982\u4f55\u5b9e\u73b0\u968f\u673a?\uff08How you made the randomization decision?)<\/strong><\/em><\/p>\n\n\n\n<p>\u5c31\u8fd9\u4e2a\u6848\u4f8b\u6765\u8bf4\uff0c\u6211\u4eec\u6709\u4e24\u79cd\u65b9\u5f0f\u95ee\u7b54\u8fd9\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u968f\u673a\u5206\u914d\u8bbf\u95ee\u8005\u5230A\u7248\u9762\u6216B\u7248\u9762<\/li><li>\u5141\u8bb8\u8bbf\u95ee\u8005\u81ea\u5df1\u9009\u62e9\u662f\u5426\u53c2\u52a0\u8fd0\u52a8\u4ea7\u54c1\u7c7b\u522b\u7684\u65b0\u7248\u9762\u6d4b\u8bd5<\/li><\/ul>\n\n\n\n<p>\u7b2c\u4e00\u79cd\u65b9\u6848\u66f4\u9002\u5408\u8fd9\u4e2a\u5177\u4f53\u6848\u4f8b\uff0c\u56e0\u4e3a<strong>\u5982\u679c\u6211\u4eec\u5141\u8bb8\u8bbf\u95ee\u8005\u81ea\u5df1\u9009\u62e9\u662f\u5426\u52a0\u5165\u6d4b\u8bd5\uff0c\u5f88\u53ef\u80fd\u4f1a\u524a\u5f31\u6211\u4eec\u7684A \/ B\u6d4b\u8bd5\u7684\u6709\u6548\u6027<\/strong>\u3002\u8bd5\u60f3\uff0c\u5982\u679c\u5f88\u591a\u8bbf\u5ba2\u90fd\u6765\u81ea\u67d0\u4e2a\u56fd\u5bb6\u6216\u67d0\u4e2a\u6027\u522b\uff0c\u7ed3\u679c\u4f1a\u600e\u4e48\u6837\uff1f<\/p>\n\n\n\n<p>\u4f46<strong>\u5373\u4f7f\u662f\u8fdb\u884c\u4e86\u968f\u673a\u5206\u914d\uff0c\u4e5f\u53ef\u80fd\u53d1\u751f\u6df7\u6dc6<\/strong>\u3002\u4e00\u9879\u5173\u4e8e\u7528\u4e8e\u63a7\u5236\u7cd6\u5c3f\u75c5\u7684\u4e8c\u7532\u53cc\u80cd\u836f\u7269\u7684\u8457\u540d\u7814\u7a76\u8868\u660e\uff0c\u4e8c\u7532\u53cc\u80cd\u6709\u52a9\u4e8e\u964d\u4f4e\u764c\u75c7\u53d1\u751f\u7387\u3002\u540e\u6765\u53d1\u73b0\u8fd9\u79cd\u8bf4\u6cd5\u662f\u4e0d\u5bf9\u7684\uff0c\u56e0\u4e3a\u7814\u7a76\u4e2d\u5bf9\u6df7\u6742\u6548\u5e94\u6ca1\u6709\u5f97\u5230\u6709\u6548\u63a7\u5236\u3002\u907f\u514d\u8fd9\u79cd\u60c5\u51b5\u7684\u4e00\u79cd\u65b9\u6cd5\u662f\u4f7f\u7528<strong>\u503e\u5411\u5206\u6570<\/strong>\uff08propensity scores\uff09\uff0c\u6f5c\u5728\u7684\u6df7\u6742\u56e0\u7d20\u7528\u6765\u5efa\u7acb\u7edf\u8ba1\u6a21\u578b\uff0c\u8be5\u7edf\u8ba1\u6a21\u578b\u4e3a\u6bcf\u4e2a\u4eba\u5206\u914d\u4e00\u4e2a\u503e\u5411\u5206\u6570\uff0c\u5206\u6570\u9ad8\u7684\u4eba\u66f4\u6709\u53ef\u80fd\u4ea7\u751f\u67d0\u4e9b\u6df7\u6742\u56e0\u7d20\uff0c\u800c\u5206\u6570\u4f4e\u7684\u4eba\u5219\u8f83\u5c11\u4ea7\u751f\u6df7\u6742\u56e0\u7d20\uff0c\u4ee5\u6b64\u6765\u66f4\u597d\u7684\u63a7\u5236\u6df7\u6742\u6548\u5e94\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u4e09\u6b65\uff1a\u8bbe\u7f6e\u6307\u6807\uff08Metrics\uff09<\/strong><\/p>\n\n\n\n<p>\u5728\u5b9e\u9a8c\u5f00\u59cb\u4e4b\u524d\u8bbe\u7f6e\u6307\u6807\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u4e86\u89e3\u5b9e\u9a8c\u5f15\u8d77\u7684\u53d8\u5316\uff08\u5e76\u533a\u5206\u54ea\u4e9b\u53d8\u5316\u662f\u91cd\u8981\u7684\uff09\u3002\u7406\u60f3\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u4f1a\u5c06\u6307\u6807\u5206\u4e3a\u4e24\u4e2a\u7c7b\u522b\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5173\u952e\u6307\u6807<\/strong>\uff1a\u7528\u4e8e\u8bc4\u5224\u5b9e\u9a8c\u548c\u5236\u5b9a\u51b3\u7b56\u7684\u4e00\u4e9b\u6307\u6807<\/li><li><strong>\u76d1\u63a7\u6307\u6807<\/strong>\uff1a<ul><li>\u8861\u91cf\u8d1f\u9762\u5f71\u54cd\u7684\u6307\u6807<\/li><li>\u8ddf\u8e2a\u4ee5\u4f30\u7b97\u5f71\u54cd\u7684\u73b0\u6709\u6307\u6807<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>\u5982\u4f55\u9009\u62e9\u6307\u6807\u5462\uff1f\u8fd9\u5c31\u6d89\u53ca\u5230\u4e86\u4e24\u4e2a\u91cd\u8981\u6982\u5ff5\uff1a<strong>\u654f\u611f\u5ea6<\/strong>\uff08Sensitivity)\u548c<strong>\u7a33\u5065\u6027<\/strong>\uff08Robustness\uff09<\/p>\n\n\n\n<p><strong>\u6307\u6807\u5e94\u9009\u62e9\u6211\u4eec\u5173\u5fc3\u7684\u53d8\u5316\uff08\u654f\u611f\u5ea6\uff09\uff0c\u800c\u5254\u9664\u6211\u4eec\u4e0d\u5173\u5fc3\u7684\u53d8\u5316\uff08\u7a33\u5065\u6027\uff09\u3002<\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982 \u5747\u503c\uff08Mean\uff09\u5bf9\u5f02\u5e38\u503c\u654f\u611f\uff0c\u5e76\u4e14\u53d7\u8fd9\u4e9b\u89c2\u5bdf\u7ed3\u679c\u7684\u5f71\u54cd\u5f88\u5927\u3002\u800c\u4e2d\u4f4d\u6570\uff08Median\uff09\u4e0d\u90a3\u4e48\u654f\u611f\uff0c\u4f46\u66f4\u7a33\u5065\uff0c\u5982\u679c\u6211\u4eec\u4ec5\u5f71\u54cd\u4e00\u90e8\u5206\u7528\u6237\uff0c\u5373\u4f7f\u662f\u5f88\u5927\u4e00\u90e8\u5206\uff08\u598220\uff05\uff09\uff0c\u4e2d\u4f4d\u6570\u4e5f\u53ef\u80fd\u4e0d\u4f1a\u6539\u53d8\u3002<\/p>\n\n\n\n<p><strong>\u6211\u4eec\u8fd8\u53ef\u4ee5\u4f7f\u7528A \/ A \u6d4b\u8bd5\u6765\u4f30\u8ba1\u6307\u6807\u7684\u7ecf\u9a8c\u5dee\u5f02\uff1a<\/strong><\/p>\n\n\n\n<p>A \/ A \u6d4b\u8bd5<strong>\u5c06\u770b\u5230\u76f8\u540c\u4e8b\u7269\u7684\u4eba\u4eec\u5f7c\u6b64\u8fdb\u884c\u6bd4\u8f83<\/strong>\uff0c\u4ee5\u68c0\u67e5\u8be5\u6307\u6807\u662f\u5426\u80fd\u591f\u663e\u793a\u51fa\u4e24\u8005\u4e4b\u95f4\u7684\u5dee\u5f02\u3002<\/p>\n\n\n\n<p>A \/ A \u6d4b\u8bd5\u5c06\u4e00\u7ec4\u5212\u5206\u5f00\u6210\u4e0d\u540c\u90e8\u5206\uff0c\u5e76\u4f7f\u7528\u76f8\u540c\u7684\u63a7\u5236\u6761\u4ef6\u5bf9\u4e0d\u540c\u90e8\u5206\u8fdb\u884c\u6bd4\u8f83\uff0c\u8fd9\u91cc\u7684\u5dee\u5f02\u5c31\u7531<strong>\u6f5c\u5728\u7684\u5dee\u5f02\u6027<\/strong>\uff08\u5982\u7528\u6237\u62e5\u6709\u7684\u64cd\u4f5c\u7cfb\u7edf\uff09\u9a71\u52a8\u3002\u5982\u679c\u60a8\u5728A \/ A \u6d4b\u8bd5\u4e2d\u770b\u5230\u4e00\u4e2a\u5ea6\u91cf\u6807\u51c6\uff08Metric\uff09\u5b58\u5728\u5f88\u591a\u5dee\u5f02\u6027\uff0c\u5219\u5b83\u53ef\u80fd\u8fc7\u4e8e\u654f\u611f\u800c\u4e0d\u9002\u5408\u5728\u5b9e\u9a8c\u4e2d\u4f7f\u7528\u3002<\/p>\n\n\n\n<p><strong>\u7b2c\u56db\u6b65\uff1a\u9009\u62e9\u6837\u672c\u91cf<\/strong><\/p>\n\n\n\n<p><strong>\u66dd\u5149\uff08Exposure\uff09\u548c\u66dd\u5149\u65f6\u957f\uff08Duration\uff09<\/strong><\/p>\n\n\n\n<p>\u901a\u5e38\uff0c\u6d4b\u8bd5\u53ea\u4f1a\u9009\u53d6\u4e00\u90e8\u5206\u4eba\u8fdb\u884c\u5e76\u4e14\u6211\u4eec\u8981\u53bb\u786e\u5b9a\u8fd9\u4e00\u90e8\u5206\u4eba\u7684\u6570\u91cf\uff0c\u8fd9\u6837\u505a\u662f\u56e0\u4e3a\u4e07\u4e00\u5b9e\u9a8c\u4e0d\u6210\u529f\uff0c\u4e0d\u4f1a\u5bf9\u6240\u6709\u7528\u6237\u5e26\u6765\u8d1f\u9762\u5f71\u54cd\u3002\u4fdd\u5b88\u6765\u8bf4\uff0c\u5b9e\u9a8c\u4e00\u822c\u6d89\u53ca5\uff05\u6216\u66f4\u5c11\u7684\u7528\u6237\u7fa4\uff0c\u4e4b\u540e\u624d\u9010\u6b65\u63a8\u51fa\u3002<\/p>\n\n\n\n<p><strong>\u5982\u4f55\u786e\u5b9a\u6d4b\u8bd5\u4e2d\u7684\u66dd\u5149\u767e\u5206\u6bd4\uff1f<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u9700\u8981\u56de\u7b54\u4ee5\u4e0b\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u53ef\u7528\u6765\u6d4b\u8bd5\u7684\u603b\u4eba\u6570\u662f\u591a\u5c11\uff1f<\/li><li>\u4f30\u8ba1\u5bf9\u7528\u6237\u4f53\u9a8c\u548c\u4e1a\u52a1\u7684\u5f71\u54cd<\/li><li>\u5bf9\u5de5\u7a0b\u56e2\u961f\u6765\u8bf4\uff0c\u6d4b\u8bd5\u548c\u8c03\u8bd5\u9519\u8bef\u6709\u591a\u56f0\u96be\uff1f<\/li><\/ul>\n\n\n\n<p><strong>\u8003\u8651\u4e00\u4e0b\u5de5\u7a0b\u56e2\u961f\u6240\u9700\u7684\u5de5\u4f5c\u89c4\u6a21\u548c\u53d8\u66f4\u8303\u56f4\uff0c\u4ee5\u4e0b\u54ea\u4e00\u4e2a\u53d8\u66f4\u8303\u56f4\u66f4\u5927\uff1f\u00a0<\/strong><br><br>\u793a\u4f8b1\uff1a\u91cd\u65b0\u8bbe\u8ba1\u7f51\u9875\u7684\u5b8c\u6574\u5e03\u5c40<\/p>\n\n\n\n<p>\u53ef\u80fd\u4f1a\u5927\u5927\u6539\u53d8\u7528\u6237\u7684\u884c\u4e3a\uff0c\u9700\u8981\u4e09\u652f\u5de5\u7a0b\u5e08\u548c\u8bbe\u8ba1\u5e08\u7684\u56e2\u961f\u6765\u534f\u8c03\u3002<\/p>\n\n\n\n<p>\u793a\u4f8b2\uff1a\u66f4\u6539\u767b\u9646\u9875CTA\u8f6c\u6362\u7387\u4e0a\u7684\u6309\u94ae\u989c\u8272<\/p>\n\n\n\n<p>\u4e00\u4f4d\u5de5\u7a0b\u5e08\u5c06\u57282\u5206\u949f\u5185\u5b8c\u6210\u6b64\u64cd\u4f5c\u3002<\/p>\n\n\n\n<p><strong>\u5173\u4e8e\u6837\u672c\u91cf\uff0c\u6211\u4eec\u5728\u9762\u8bd5\u4e2d\u53ef\u80fd\u9047\u5230\u8fd9\u6837\u7684\u95ee\u9898\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u6d4b\u8bd5\u6240\u9700\u7684\u65f6\u95f4\u591a\u957f\uff1f<\/li><li>\u6700\u5c0f\u6837\u672c\u91cf\u662f\u591a\u5c11\uff1f<\/li><li>\u5982\u4f55\u5e73\u8861\u7528\u6237\u4f53\u9a8c\u548c\u5feb\u901f\u5b66\u4e60\uff1f<\/li><li>\u4f60\u7684\u63a8\u51fa\u8ba1\u5212\uff08roll-out plan\uff09\u662f\u4ec0\u4e48\uff1f<\/li><\/ul>\n\n\n\n<p><strong>\u9664\u4e86\u4ee5\u4e0a\u8be6\u7ec6\u7684\u6d4b\u8bd5\u6b65\u9aa4\u4f1a\u5f88\u5bb9\u6613\u5728\u9762\u8bd5\u4e2d\u88ab\u95ee\u53ca\u4e4b\u5916\uff0c\u8fd8\u6709\u4e00\u4e9b\u6211\u4eec\u8981\u5177\u5907\u7684\u7edf\u8ba1\u5b66\u6982\u5ff5<\/strong><\/p>\n\n\n\n<p><strong>1. I\u578b\u9519\u8bef\uff0cII\u578b\u9519\u8bef\uff08Type I,II errors\uff09<\/strong><\/p>\n\n\n\n<p>\u4efb\u4f55\u65f6\u5019\u53ea\u8981\u6211\u4eec\u9700\u8981\u7528\u5230\u7edf\u8ba1\u5b66\u6765\u505a\u51b3\u7b56\uff0c\u603b\u4f1a\u6709\u56db\u4e2a\u53ef\u80fd\u7684\u7ed3\u679c\uff0c\u4e24\u4e2a\u4ee3\u8868\u6b63\u786e\u7684\u51b3\u7b56\u548c\u4e24\u4e2a\u9519\u8bef\u7684\u51b3\u7b56\u3002\u8fd9\u4e24\u79cd\u9519\u8bef\u7684\u673a\u7387\u6210\u53cd\u6bd4\uff1a\u5373\u964d\u4f4eI\u578b\u9519\u8bef\u7387\u4f1a\u589e\u52a0II\u578b\u9519\u8bef\u7387\uff0c\u53cd\u4e4b\u4ea6\u7136\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"780\" height=\"683\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/12\/image-28.png\" alt=\"\" class=\"wp-image-34436\"\/><\/figure><\/div>\n\n\n\n<p><strong>2. \u529f\u6548\u5206\u6790\uff08power analysis\uff09<\/strong><\/p>\n\n\n\n<p>\u529f\u6548\u5206\u6790\u5728\u6570\u636e\u6536\u96c6\u4e4b\u524d\u8fdb\u884c\uff0c\u4e3b\u8981\u76ee\u7684\u662f\u5e2e\u52a9\u6211\u4eec\u786e\u5b9a\u5728\u6240\u9700\u7684\u663e\u8457\u6027\u6c34\u5e73\u6240\u9700\u8981\u7684\u6700\u5c0f\u6837\u672c\u91cf\u3002<\/p>\n\n\n\n<p><strong>3. \u6700\u5c0f\u53ef\u68c0\u6d4b\u6548\u5e94\uff08MDEs,Minimum detectable effects\uff09<\/strong><\/p>\n\n\n\n<p>\u5728\u5b9e\u9a8c\u4e2d\uff0c\u56e0\u4e3a\u6240\u6709\u7684\u5e72\u9884\u548c\u6539\u53d8\u90fd\u662f\u6709\u6210\u672c\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u60f3\u8981\u77e5\u9053\uff0c\u6211\u4eec\u9700\u8981\u770b\u5230\u7684\u6700\u5c0f\u7684\u5f71\u54cd\u662f\u600e\u4e48\u6837\u7684\uff1f<\/p>\n\n\n\n<p>\u56e0\u4e3a\u5982\u679c\u5e72\u9884\u63aa\u65bd\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u4e3a\u8d1f\u6216\u5c0f\u5230\u53ef\u4ee5\u5ffd\u7565\u4e0d\u8ba1\uff0c\u90a3\u5b83\u5bf9\u4e8e\u6211\u4eec\u4e4b\u540e\u7684\u51b3\u7b56\u5c31\u8d77\u4e0d\u5230\u4efb\u4f55\u4f5c\u7528\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u793a\u4f8b\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u521a\u597d\u7684\u7406\u89e3\u8fd9\u4e2a\u6982\u5ff5<\/p>\n\n\n\n<p><em>\u793a\u4f8b1\uff1a\u91cd\u65b0\u8bbe\u8ba1\u7f51\u9875\u7684\u5b8c\u6574\u5e03\u5c40<\/em><\/p>\n\n\n\n<p><em>\u9700\u8981\u4e09\u652f\u5de5\u7a0b\u5e08\u548c\u8bbe\u8ba1\u5e08\u7684\u56e2\u961f\u6765\u534f\u8c03\uff0c \u6210\u672c$ 50k<\/em><\/p>\n\n\n\n<p>\u5728\u793a\u4f8b1\u4e2d\uff0c\u6211\u4eec\u53ea\u5173\u5fc3\u80fd\u591f\u68c0\u6d4b\u5230\u5927\u4e8e$ 50,000\u7684\u6548\u679c\u3002\u5047\u8bbe$ 50,000\u76f8\u5f53\u4e8e\u8f6c\u5316\u7387\u63d0\u9ad8\u4e867\uff05\u3002\u90a3\u4e48\u6211\u4eec\u5c06MDE\u8bbe\u7f6e\u4e3a7\u70b9\uff0c\u5c06\u6548\u679c\u5927\u5c0f\u8bbe\u7f6e\u4e3a7\u70b9\u8fdb\u884c\u8ba1\u7b97\u3002<\/p>\n\n\n\n<p><strong>\u8bfb\u4e86\u8fd9\u4efdA\/B\u6d4b\u8bd5\u9898\u7684\u6807\u51c6\u7b54\u6848\uff0c\u662f\u4e0d\u662f\u6709\u4e00\u79cd\u604d\u7136\u5927\u609f\u7684\u611f\u89c9\uff1f\u5e94\u5bf9\u66f4\u591aFAANG\u5927\u5382\u7684A\/B\u6d4b\u8bd5\u9898\uff0c\u8fd8\u9700\u8981\u4ece\u5b9e\u6218\u4e2d\u79ef\u7d2f\uff0c\u624d\u80fd\u9762\u8bd5\u4e2d\u66f4\u80dc\u4e00\u7b79\uff01<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6e90\uff1a\u00a0MarTechCareer<\/p>\n\n\n\n<p class=\"has-text-align-center\">\u2014\u2014 \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f \u2014\u2014<\/p>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-luminous-vivid-orange-color has-text-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/31408.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u641c\u7d22\u5f15\u64ce\u63a8\u5e7f\uff1a\u767e\u5ea6\/360\/\u641c\u72d7\u5173\u952e\u8bcd\u5feb\u901f\u6392\u540d\uff0c\u7f51\u7ad9SEO\u4f18\u5316<\/a>\u300b<\/li><li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/32433.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eca\u65e5\u5934\u6761\u63a8\u5e7f\uff1aB\u7aef\u7f51\u7ad9\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\uff0c\u6709\u4e0d\u5c11\u540c\u5b66\u90fd\u5728\u9762\u8bd5Facebook\u7684Product Growth Analyst\u8fd9\u4e2a\u804c\u4f4d\uff08\u539f\u6765\u53eb\u505aGrowth Marketing Analyst\uff09\u3002\u8fd9\u4e2a\u804c\u4f4d\u5728\u540e\u75ab\u60c5\u65f6\u4ee3\u52a0\u5feb\u2026<\/p>\n","protected":false},"author":2,"featured_media":34434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146],"tags":[68],"special":[],"class_list":["post-34431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-68","entry"],"views":891486,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/34431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=34431"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/34431\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/34434"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=34431"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=34431"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=34431"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=34431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}