{"id":34250,"date":"2020-11-25T18:52:27","date_gmt":"2020-11-25T10:52:27","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=34250"},"modified":"2021-05-28T16:49:09","modified_gmt":"2021-05-28T08:49:09","slug":"%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf%e4%b8%8e%e4%ba%a7%e5%93%81%e3%80%81%e8%bf%90%e8%90%a5%e3%80%81%e5%93%81%e7%89%8c%e5%b8%82%e5%9c%ba%e5%9b%a2%e9%98%9f%e4%b9%8b%e9%97%b4%e7%9a%84%e5%85%b3%e7%b3%bb","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/user\/34250.html","title":{"rendered":"\u7528\u6237\u589e\u957f\u4e0e\u4ea7\u54c1\u3001\u8fd0\u8425\u3001\u54c1\u724c\u5e02\u573a\u56e2\u961f\u4e4b\u95f4\u7684\u5173\u7cfb\uff5c\u4e8e\u6735 @ \u817e\u8bafTEG\u4ea7\u54c1\u7ecf\u7406"},"content":{"rendered":"\n<p>\u8fd1\u5e74\u6765\uff0c\u201c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\u201d\u548c\u201c<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%94%a8%e6%88%b7%e5%a2%9e%e9%95%bf\" title=\"\u7528\u6237\u589e\u957f\" target=\"_blank\">\u7528\u6237\u589e\u957f<\/a><\/span>\u201d\u662f\u4e24\u4e2a\u975e\u5e38\u706b\u7684\u6982\u5ff5\uff0c\u5c24\u5176\u662f\u968f\u7740\u79fb\u52a8\u4e92\u8054\u7f51\u6d41\u91cf\u7ea2\u5229\u7684\u9010\u6e10\u6d88\u5931\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4f01\u4e1a\u548c\u54c1\u724c\u5f00\u59cb\u66f4\u52a0\u91cd\u89c6\u7528\u6237\u589e\u957f\uff0c\u62db\u8058\u4e13\u95e8\u7684\u7528\u6237\u589e\u957f\u9009\u624b\uff0c\u8bbe\u7acb\u7528\u6237\u589e\u957f\u56e2\u961f\u3002<\/p>\n\n\n\n<p>\u867d\u7136\uff0c\u4ece\u666e\u901a\u7684\u4ea7\u54c1\u3001\u5e02\u573a\u3001\u8fd0\u8425\u7b49\u4ece\u4e1a\u4eba\u5458\uff0c\u5230\u4f01\u4e1a\u7684\u521b\u59cb\u4eba\u3001\u9ad8\u7ba1\u3001\u6295\u8d44\u4eba\uff0c\u90fd\u662f\u8a00\u5fc5\u79f0\u201c\u589e\u957f\u201d\uff0c\u4f46\u5b9e\u9645\u4e0a\u5f88\u591a\u4eba\u5bf9\u4e8e\u201c\u7528\u6237\u589e\u957f\u201d\u8ba4\u77e5\u4ecd\u7136\u5c5e\u4e8e\u201c\u96fe\u91cc\u770b\u82b1\u201d\uff0c\u5373\u4fbf\u50cf\u5728\u817e\u8baf\u8fd9\u6837\u7684\u5927\u5382\u4e5f\u4e0d\u662f\u6bcf\u4e2a\u4eba\u90fd\u80fd\u7406\u89e3\u7528\u6237\u589e\u957f\u56e2\u961f\u7684\u5de5\u4f5c\u5185\u5bb9\uff0c\u533a\u5206\u54ea\u4e9b\u662f\u4ea7\u54c1\u7684\u6838\u5fc3\u529f\u80fd\uff0c\u54ea\u4e9b\u662f\u7528\u6237\u589e\u957f\u529f\u80fd\u3002\u6700\u8fd1\u8bfb\u4e86\u4e9a\u9a6c\u900a\u3001\u6ef4\u6ef4\u3001\u767e\u5ea6\u8d34\u5427\u3001ofo\u3001\u8d1d\u58f3\u627e\u623f\u7684\u7528\u6237\u589e\u957f\u804c\u4e1a\u7ecf\u7406\u4eba\u6768\u701a\u6e05\u5199\u7684\u300a\u6211\u5728\u4e00\u7ebf\u505a\u7528\u6237\u589e\u957f\u300b\uff0c\u53d7\u76ca\u532a\u6d45\uff0c\u7b97\u662f\u5bf9\u4e8e\u201c\u7528\u6237\u589e\u957f\u201d\u6709\u4e86\u4e00\u4e2a\u6bd4\u8f83\u660e\u786e\u7684\u7406\u89e3\u548c\u8ba4\u77e5\uff0c\u8bfb\u7684\u8fc7\u7a0b\u4e2d\uff0c\u6211\u4e5f\u5f00\u59cb\u5bf9\u81ea\u5df1\u6240\u505a\u7684\u4ea7\u54c1\u8fd0\u8425\u7684\u5de5\u4f5c\u5185\u5bb9\u8fdb\u884c\u76d8\u70b9\u548c\u62c6\u5206\uff0c\u4ece\u800c\u66f4\u6709\u6548\u5730\u6839\u636e\u201c\u4ea7\u54c1\u6838\u5fc3\u529f\u80fd\u201d\u548c\u201c\u7528\u6237\u589e\u957f\u529f\u80fd\u201d\u53bb\u5236\u5b9a\u76ee\u6807\u3002\u6240\u4ee5\u901a\u8fc7\u8fd9\u7bc7\u6587\u7ae0\uff0c\u6211\u5e0c\u671b\u80fd\u63d0\u70bc\u51fa\u6765\u4e00\u4e9b\u5173\u4e8e\u201c\u7528\u6237\u589e\u957f\u201d\u7684\u5173\u952e\u70b9\uff0c\u548c\u5176\u4ed6\u7684\u540c\u5b66\u4e00\u540c\u6df1\u5165\u7406\u89e3\u548c\u63a2\u8ba8\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u201c\u7528\u6237\u589e\u957f\u201d\u662f\u4ec0\u4e48\uff1f<\/strong><\/h2>\n\n\n\n<p>\u6768\u701a\u6e05\u5bf9\u4e8e\u201c\u7528\u6237\u589e\u957f\u201d\u7684\u5b9a\u4e49\u662f\uff1a<strong>\u4ee5\u59cb\u4e3a\u7ec8\uff0c\u5229\u7528\u4e00\u5207\u8d44\u6e90\u8ba9\u66f4\u591a\u7528\u6237\u66f4\u9ad8\u9891\u5730\u4f7f\u7528\u6838\u5fc3\u4ea7\u54c1\u529f\u80fd\u3002<\/strong><\/p>\n\n\n\n<p>\u8fd9\u91cc\u6709\u4e00\u4e2a\u6838\u5fc3\u8981\u70b9\uff0c<strong>\u201c\u7528\u6237\u589e\u957f\u201d\u662f\u56f4\u7ed5\u7740\u8ba9\u7528\u6237\u7528\u4e0a\u6838\u5fc3\u4ea7\u54c1\u529f\u80fd\u6765\u8fdb\u884c\u7684\uff0c\u800c\u4e0d\u662f\u5355\u7eaf\u7684\u62c9\u65b0\u548c\u4fc3\u6d3b<\/strong>\uff0c\u5373\u4fbf\u901a\u8fc7\u6e20\u9053\u94fa\u53d1\u6216\u8005\u7528\u6237\u8865\u8d34\u7b49\u624b\u6bb5\u62c9\u6765\u4e86\u5f88\u591a\u7528\u6237\uff0c\u4f46\u8fd9\u4e9b\u7528\u6237\u7684\u884c\u4e3a\u4ec5\u505c\u7559\u5728\u4e0b\u8f7d\u548c\u6ce8\u518cApp\u8585\u4e86\u7f8a\u6bdb\u4e4b\u540e\u5c31\u51e0\u4e4e\u4e0d\u518d\u8bbf\u95ee\u4e86\uff0c\u90a3\u8fd9\u79cd\u5de5\u4f5c\u4e0d\u80fd\u7b97\u4e3a\u771f\u6b63\u7684\u201c\u7528\u6237\u589e\u957f\u201d\uff0c\u6362\u53e5\u8bdd\u8bf4\uff0c\u8fd9\u79cd\u201c\u7528\u6237\u589e\u957f\u201d\u5de5\u4f5c\u662f\u65e0\u6548\u7684\u3002<\/p>\n\n\n\n<p>\u4e0d\u8fc7\u5ea6\u5f3a\u8c03\u62c9\u65b0\uff0c\u800c\u66f4\u5173\u6ce8\u7528\u6237\u6709\u6ca1\u6709\u4ea7\u751fHVA( High Value Action\u9ad8\u4ef7\u503c\u884c\u4e3a)\uff0c\u4ee5\u53ca\u7528\u6237LTV(Live Time Value\u751f\u547d\u5468\u671f\u4ef7\u503c\uff09\u662f\u5426\u662f\u5065\u5eb7\u7684\uff0c\u8fd9\u79cd\u8bc4\u4ef7\u7684\u6807\u51c6\u5b9e\u9645\u4e0a\u662f\u5bf9\u201c\u7528\u6237\u589e\u957f\u201d\u7684\u5de5\u4f5c\u63d0\u51fa\u4e86\u66f4\u9ad8\u7684\u8981\u6c42\uff0c\u63a2\u7a76\u539f\u56e0\uff0c\u73b0\u5728\u4e92\u8054\u7f51\u8fdb\u5165\u5b58\u91cf\u5e02\u573a\u3001\u6d41\u91cf\u8d8a\u6765\u8d8a\u8d35\u7684\u9636\u6bb5\uff0c\u9760\u5927\u7c97\u5927\u5f0f\u7684\u4e70\u5e7f\u544a\u3001\u4e70\u6d41\u91cf\u3001CPM\/CPT\u7684\u65b9\u5f0f\u6210\u672c\u53d8\u9ad8\u3001\u6548\u679c\u65e0\u6cd5\u51c6\u786e\u8bc4\u4ef7\uff0c\u76f2\u76ee\u4e70\u6d41\u91cf\u53cd\u800c\u4f1a\u6253\u4e71\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1080\" height=\"191\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/11\/image-48.png\" alt=\"\" class=\"wp-image-34251\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u201c\u7528\u6237\u589e\u957f\u201d\u7684\u5de5\u4f5c\u5982\u4f55\u8fdb\u884c\uff1f<\/strong><\/h2>\n\n\n\n<p>\u201c\u7528\u6237\u589e\u957f\u201d\u5b8c\u6574\u7684\u5de5\u4f5c\u63a8\u8fdb\u8def\u5f84\uff0c\u7531\u76ee\u6807-\u9879\u76ee-\u7ec4\u7ec7\u4fdd\u969c-\u957f\u671f\u76ee\u6807-\u590d\u76d8\u6784\u6210\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u6839\u636e\u516c\u53f8\u6218\u7565\uff0c\u786e\u5b9a\u589e\u957f\u7684\u9636\u6bb5\u6027\u76ee\u6807\u662f\u4ec0\u4e48<\/li><li>\u7ed3\u5408\u884c\u4e1a\u7279\u6027\uff0c\u6df1\u5165\u601d\u8003\uff0c\u4ece\u76ee\u6807\u5012\u63a8\u5b9e\u73b0\u8def\u5f84\u548c\u76f8\u5e94\u7684\u589e\u957f\u9879\u76ee<\/li><li>\u6839\u636e\u9879\u76ee\u601d\u8003\u7ec4\u7ec7\u4fdd\u8bc1\uff0c\u6210\u7acb\u95ed\u73af\u56e2\u961f\u6216\u6253\u7834\u90e8\u95e8\u5899\u7684\u7d27\u8026\u5408FT<\/li><li>\u517c\u987e\u957f\u671f\u589e\u957f\u76ee\u6807\uff0c\u63d0\u524d\u601d\u8003\u5982\u4f55\u8de8\u8d8a\u589e\u957f\u66f2\u7ebf\uff0c\u5f00\u542f\u7528\u6237\u589e\u957f\u7684\u7b2c\u4e8c\u66f2\u7ebf<\/li><li>\u5728\u5047\u8bbe\u5355\u4e2a\u589e\u957f\u9879\u76ee\u5927\u6982\u7387\u4f1a\u5931\u8d25\u7684\u524d\u63d0\u4e0b\uff0c\u8bbe\u8ba1\u3001\u6267\u884c\u5177\u4f53\u7684\u589e\u957f\u9879\u76ee\u3002<\/li><\/ol>\n\n\n\n<p>\u6211\u4e0b\u9762\u5e26\u7740\u4e00\u4e9b\u793a\u4f8b\u8be6\u7ec6\u8bb2\u8bb2\uff1a<br><br><strong>\u9636\u6bb5\u6027\u76ee\u6807\uff1a<\/strong>\u201c\u7528\u6237\u589e\u957f\u201d\u7684\u76ee\u6807\u662f\u63d0\u5347\u7528\u6237\u7684HVA\uff0c\u4e0d\u8fc7\u6839\u636e\u4ea7\u54c1\u7684\u751f\u547d\u5468\u671f\uff0cHVA\u53ef\u80fd\u4f1a\u6709\u4e00\u4e2a\u5faa\u5e8f\u6e10\u8fdb\u7684\u8fc7\u7a0b\u6216\u8005\u53d1\u751f\u53d8\u5316\u3002<br><br>\u505a\u7528\u6237\u589e\u957f\u548c\u9009\u62e9\u516c\u53f8\u6218\u7565\u6709\u70b9\u7c7b\u4f3c\uff0c\u6700\u5927\u7684\u6311\u6218\u4e0d\u662f\u5982\u4f55\u505a\uff0c\u800c\u662f\u5230\u5e95\u5e94\u8be5\u628a\u4f18\u5148\u7684\u8d44\u6e90\u6295\u5728\u54ea\u4e9b\u5730\u65b9\uff0c\u8fd9\u4e2a\u65f6\u5019\u5c31\u5fc5\u987b\u8981\u786e\u5b9a\u5f53\u524d\u9636\u6bb5\u7684\u4e1a\u52a1\u7684\u6218\u7565\u76ee\u6807\u3002\u5982\u679c\u4e1a\u52a1\u7684\u6218\u7565\u76ee\u6807\u662f\u4e0d\u6e05\u6670\u7684\uff0c\u7528\u6237\u589e\u957f\u7684\u76ee\u6807\u5c31\u53ea\u80fd\u88ab\u8bbe\u5b9a\u4e3a\u201c\u63d0\u5347\u6ce8\u518c\u7528\u6237\u6570\u201d\u3001\u201c\u63d0\u5347MAU\u201d\u8fd9\u79cd\u6a21\u7cca\u7684\u4e07\u91d1\u6cb9\u7684\u6307\u6807\u3002\u6211\u81ea\u5df1\u7684\u4f53\u4f1a\u662f\uff0c\u5982\u679c\u53ea\u5236\u5b9a\u8fd9\u6837\u7684\u4e07\u91d1\u6cb9\u76ee\u6807\uff0c\u800c\u4e0d\u5bf9HAV\u8fdb\u884c\u8bc4\u4ef7\uff0c\u6700\u5927\u7684\u95ee\u9898\u5c31\u662f\u8d44\u6e90\u6d6a\u8d39\u3001\u865a\u5047\u7e41\u8363\u3001\u63a9\u76d6\u5bf9\u4ea7\u54c1\u6838\u5fc3\u529f\u80fd\u9a8c\u8bc1\u3002<br><br>\u8fd9\u91cc\u7684\u9636\u6bb5\u6027\u76ee\u6807\u548c\u589e\u957f\u9ed1\u5ba2\u91cc\u7684\u201c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/OMTM\" target=\"_blank\" title=\"\u5317\u6781\u661f\u6307\u6807\">\u5317\u6781\u661f\u6307\u6807<\/a><\/span>\u201d\u57fa\u672c\u662f\u4e00\u81f4\u7684\uff0c\u4f8b\u5982\uff1a\u7f51\u6613\u4e91\u97f3\u4e50\u7684\u5236\u4f5c\u6b4c\u5355\u6570\u3001ofo\u7684\u9a91\u884c\u8ba2\u5355\u6570\u3001\u77e5\u4e4e\u7684\u63d0\u95ee\/\u56de\u7b54\u6570\u2026<br><br><strong>\u786e\u5b9a\u589e\u957f\u9879\u76ee\uff1a<\/strong>\u4ec0\u4e48\u6837\u53eb\u505a\u4e00\u4e2a\u201c\u7528\u6237\u589e\u957f\u9879\u76ee\u201d\uff1f\u79ef\u5206\u5546\u57ce\u3001\u7ea2\u5305\u3001\u4f18\u60e0\u5238\u3001\u8fd8\u6709\u7c7b\u4f3c\u4e8e\u201cxx\u661f\u671f\u4e94\u201d\u3001\u201cxx\u54c1\u724c\u65e5\u201d\u7b49\u90fd\u662f\u5178\u578b\u7684\u201c\u7528\u6237\u589e\u957f\u201d\u9879\u76ee\uff0c\u201c\u7528\u6237\u589e\u957f\u9879\u76ee\u201d\u6700\u91cd\u8981\u7684\u5728\u4e8e\u201c\u5f15\u5bfc\u201d\uff0c\u5f15\u5bfc\u7528\u6237\u5728\u4ea7\u751fHVA\u7684\u8fc7\u7a0b\u4e2d\u6240\u505a\u7684\u51b3\u7b56\u662f\u6309\u7167\u6211\u4eec\u671f\u671b\u7684\u65b9\u5411\u53d1\u751f\u7684\u3002\u5728\u300a\u6211\u5728\u4e00\u7ebf\u505a\u7528\u6237\u589e\u957f\u300b\uff0c\u4f5c\u8005\u4e5f\u4e3e\u51fa\u4e86\u5f88\u591a\u5982\u4f55\u5f15\u5bfc\u7528\u6237\u5fc3\u7406\u7684\u539f\u5219\uff0c\u4f8b\u5982\uff1a\u5f15\u5bfc\u7528\u6237\u4ea7\u751f\u5f3a\u70c8\u60c5\u611f\u3001\u9ed8\u8ba4\u9009\u9879\u5f15\u5bfc\u3001\u5f15\u53d1\u635f\u5931\u538c\u6076\u3001\u521b\u9020\u8ba4\u77e5\u5f15\u529b\u573a\uff0c\u6709\u5f88\u591a\u4e66\uff0c\u4f8b\u5982\u300a\u5f71\u54cd\u529b\u300b\u3001\u300a\u5feb\u601d\u6162\u60f3\u300b\u3001\u300a\u4e60\u60ef\u7684\u529b\u91cf\u300b\u90fd\u662f\u5728\u8bb2\u5f71\u54cd\u5927\u8111\u51b3\u7b56\u7684\u65b9\u6cd5\u8bba\u3002<br><br>\u505a\u6210\u201c\u7528\u6237\u589e\u957f\u9879\u76ee\u201d\uff0c\u9700\u8981\u8003\u8651\u975e\u5e38\u591a\u7684\u7ec6\u8282\uff0c\u5728\u6bcf\u4e2a\u6d41\u7a0b\u4e0a\u505a\u4f18\u5316\u505a\u5f15\u5bfc\uff0c\u5c3d\u4e00\u5207\u53ef\u80fd\u7f29\u77ed\u4e0a\u624b\u6838\u5fc3\u529f\u80fd\u7684\u8def\u5f84\u3002\u4f8b\u5982\u4ec5\u4ec5\u662f\u201c\u53d1\u7ea2\u5305\u201d\u8fd9\u6837\u4e00\u4e2a\u542c\u8d77\u6765\u6bd4\u8f83\u7b80\u5355\u7684\u9879\u76ee\uff0c\u9700\u8981\u5145\u5206\u8003\u8651\u201c\u7ea2\u5305\u91d1\u989d\u63a7\u5236\u7b56\u7565\u201c\u3001\u201d\u4e0e\u6838\u5fc3\u529f\u80fd\u7684\u7ed3\u5408\u201c\u3001\u201d\u53cd\u4f5c\u5f0a\u201c\u7b49\u7b49\uff0c\u6bd4\u5982\uff1a<br><br><em>\u53d1\u7ea2\u5305\u7b56\u7565\u5fc5\u987b\u662f\u53ef\u4ee5\u8c03\u6574\u7684\uff0c\u6839\u636e\u7528\u6237\u7684\u4f7f\u7528\u9891\u7387\u9ad8\u4f4e\u65f6\u6bb5\u53d1\u653e\u4e0d\u540c\u989d\u5ea6\u7684\u7ea2\u5305<br>\u7528\u6237\u4e0d\u53ef\u80fd\u4e00\u5f00\u59cb\u5c31\u77e5\u9053\u6709\u7ea2\u5305\u7684\u529f\u80fd\uff0c\u6240\u4ee5\u9700\u8981\u7559\u51fa\u6765\u505a\u63a8\u5e7f\u7684\u9884\u7b97<br>\u9886\u4e86\u7ea2\u5305\u540e\uff0c\u5e0c\u671b\u7528\u6237\u80fd\u4e3b\u52a8\u5206\u4eab\uff0c\u6240\u4ee5\u9700\u8981\u5206\u4eab\u7ea2\u5305\u7ffb\u500d\u7684\u529f\u80fd<br>\u628a\u5e73\u65f6\u5206\u4eab\u7684KOL\u7528\u6237\u901a\u8fc7\u6570\u636e\u5708\u51fa\u6765\uff0c\u589e\u5927\u4ed6\u4eec\u4e2d\u5927\u5956\u7684\u6982\u7387<\/em><\/p>\n\n\n\n<p>\u589e\u957f\u9879\u76ee\u7684\u6210\u529f\uff0c\u9700\u8981\u5404\u7c7b\u4eba\u5458\u7684\u914d\u5408\uff0c\u4f8b\u5982\u589e\u957f\u9879\u76ee\u7ecf\u7406\u3001\u4ea7\u54c1\u7ecf\u7406\u3001\u7814\u53d1\u4eba\u5458\u3001\u6570\u636e\u5206\u6790\u5e08\u3001\u5e02\u573a\/PR\/\u7ebf\u4e0b\u56e2\u961f\u7b49\uff0c\u8fd9\u5176\u4e2d\u4efb\u610f\u4e00\u4e2a\u73af\u8282\u6389\u94fe\u5b50\uff0c\u90fd\u4f1a\u5bfc\u81f4\u9879\u76ee\u8fbe\u4e0d\u5230\u9884\u671f\u7684\u6548\u679c\u3002<br><br><strong>\u4e00\u4e2a\u5408\u7406\u7684\u7ec4\u7ec7\u7ed3\u6784\u6765\u4fdd\u969c\uff1a<\/strong>\u6210\u7acb\u4e00\u4e2a\u4e13\u95e8\u7684\u9879\u76ee\u589e\u957f\u56e2\u961f\uff0c\u7531\u4ea7\u54c1\u3001\u7814\u53d1\u3001\u8fd0\u8425\u3001\u5e02\u573a\u3001PR\u7b49\u56e2\u961f\u6392\u9664BP\uff08Business 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