{"id":33056,"date":"2020-08-14T10:41:22","date_gmt":"2020-08-14T02:41:22","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=33056"},"modified":"2020-08-14T10:42:28","modified_gmt":"2020-08-14T02:42:28","slug":"%e7%94%a8koc%e4%b9%9f%e8%83%bd%e5%ae%9e%e7%8e%b0%e5%8d%83%e4%b8%87%e7%ba%a7%e6%9b%9d%e5%85%89%ef%bc%8c%e7%9c%8bpavg%e5%a6%82%e4%bd%95%e9%80%89%e4%ba%ba%e5%88%b6%e8%83%9c","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/33056.html","title":{"rendered":"\u7528KOC\u4e5f\u80fd\u5b9e\u73b0\u5343\u4e07\u7ea7\u66dd\u5149\uff0c\u770bPAVG\u5982\u4f55\u201c\u9009\u4eba\u5236\u80dc\u201d"},"content":{"rendered":"<p>\u4eca\u5e74618\uff0c\u5929\u732b\u53e3\u7ea2\u8d5b\u9053\u4e0d\u518d\u662f\u56fd\u8d27\u54c1\u724c\u201c\u4e00\u679d\u72ec\u79c0\u201d\uff0c\u56fd\u9645\u5f69\u5986\u54c1\u724c\u4eec\u901a\u8fc7\u5927\u91cf\u201c\u79cd\u8349\u201d\u52a8\u4f5c\uff0c\u5b9e\u73b0\u4e86\u9500\u91cf\u7684\u9006\u8f6c\u3002\u8fd9\u6837\u7684\u7ed3\u679c\u8ba9\u5927\u4f17\u76f8\u4fe1\uff0c\u4e0d\u662f\u4ec5\u6709\u50cf\u5b8c\u7f8e\u65e5\u8bb0\u8fd9\u6837\u7684\u56fd\u8d27\u5f69\u5986\uff0c\u624d\u80fd\u9738\u5360\u79cd\u8349\u8425\u9500\u7684\u201c\u9065\u63a7\u5668\u201d\u3002<\/p>\n<p>\u7136\u800c\uff0c\u56fd\u9645\u5f69\u5986\u8fd9\u573a\u7a81\u56f4\u5f0f\u7684\u6210\u529f\u80cc\u540e\uff0c\u4ec5\u7528\u4e86\u4e00\u4e2a\u6781\u4e3a\u7b80\u5355\u7684\u903b\u8f91\uff1a\u77e5\u5df1\u77e5\u5f7c\uff0c\u4ee5\u201c\u7cbe\u201d\u80dc\u201c\u591a\u201d\u2014\u2014\u4e0d\u7528\u6d41\u91cf\u6602\u8d35\u7684KOL\uff0c\u800c\u662f\u5de7\u7528KOC\u4ea7\u751f\u7cbe\u81f4\u7206\u6587\u3002\u5177\u5907\u8fd9\u4e2a\u8d85\u5f3a\u903b\u8f91\u7684\u7b97\u6cd5\uff0c\u5c31\u662fPAVG\u3002<\/p>\n<h1><strong><b>PART 1<\/b><\/strong><strong><b>&nbsp;\u4ec0\u4e48<\/b><\/strong><strong><b>\u662fPAVG<\/b><\/strong><strong><b>\uff1f<\/b><\/strong><\/h1>\n<p>\u5982\u4eca\u793e\u4ea4\u5e73\u53f0\u65e5\u6e10\u6210\u719f\uff0c\u800c\u4f34\u968f\u5176\u6210\u957f\u7684\uff0c\u662f\u6d41\u91cf\u7684\u4ef7\u683c\u3002\u6240\u4ee5\uff0c\u6b64\u65f6\u6700\u8ba9\u54c1\u724c\u8111\u888b\u75bc\u7684\uff0c\u662f\u5982\u4f55\u8ba9\u6bcf\u4e00\u5206\u6295\u653e\u7684\u94b1\u82b1\u7684\u6709\u4ef7\u503c\u3002<\/p>\n<p><strong><b>\u5728\u793e\u4ea4\u9886\u57df\uff0c\u5f69\u5986\u54c1\u724c\u5c24\u5176\u662f\u56fd\u8d27\u65b0\u54c1\u724c\uff0c\u4e3a\u4e86\u8ba9\u6bcf\u6b21\u6295\u653e\u90fd\u80fd\u6709\u6548\u56de\u62a5\uff0c\u4ed6\u4eec\u5341\u5206\u61c2\u5f97\u79d1\u5b66\u5730\u8fdb\u884c\u8fbe\u4eba\u7ec4\u5408\uff0c\u6700\u9ad8\u6548\u5730\u4fd8\u83b7\u6d88\u8d39\u8005\u7684\u5fc3\u3002<\/b><\/strong>\u56e0\u6b64\uff0c\u73af\u5883\u65e5\u6e10\u8270\u96be\uff0c\u7ade\u4e89\u6108\u52a0\u6fc0\u70c8\uff0c\u54c1\u724c\u53ea\u6709\u5229\u7528\u79d1\u5b66\u7684\u65b9\u6cd5\u5236\u5b9a\u9009\u53f7\u7b56\u7565\uff0c\u624d\u80fd\u9ad8\u6548\u63d0\u5347\u793e\u4ea4\u58f0\u91cf\u3002<\/p>\n<figure style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-8454118b145930262c4b06af94b7d2cb_720w.jpg\" alt=\"\" width=\"720\" height=\"1491\"><figcaption class=\"wp-caption-text\">\u56fd\u8d27\u54c1\u724c\u8d85\u5f3a\u7684\u79cd\u8349\u8425\u9500\u80fd\u529b<\/figcaption><\/figure>\n<p>PAVG\u4f5c\u4e3a\u79d1\u5b66\u9009\u53f7\u7b56\u7565\uff0c\u662f<strong><b>\u4e3a\u89e3\u51b3\u5168\u65b0\u7684\u793e\u4ea4\u4f20\u64ad\u6311\u6218\u800c\u8bbe\u8ba1\u7684KOL\u8bc4\u4f30\u6807\u51c6\uff0c<\/b><\/strong><strong><b>\u5e2e\u52a9\u54c1\u724c\u9009\u51fa\u4e0e\u4ea7\u54c1\u6700\u5339\u914d\u7684\u4f20\u64ad\u8fbe\u4eba\u3002<\/b><\/strong>\u5b83\u4ece\u56db\u4e2a\u7ef4\u5ea6\u5bf9\u8fbe\u4eba\u8fdb\u884c\u5168\u65b9\u4f4d\u7684\u8bc4\u4f30\uff1aPerformance\u8868\u73b0\u529b\u3001Advertisement\u5e7f\u544a\u529b\u3001Value\u6027\u4ef7\u6bd4\u3001Growth\u6210\u957f\u529b\uff0c\u6bcf\u4e2a\u7ef4\u5ea6\u8fd8\u5206\u522b\u6307\u5411\u4e86\u54c1\u724c\u4e0d\u540c\u65b9\u9762\u7684\u9700\u6c42\u3002<\/p>\n<figure style=\"width: 1224px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"origin_image zh-lightbox-thumb lazy\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-c59de68a5ec7597682ffe21429e5d819_720w.jpg\" alt=\"\" width=\"1224\" height=\"251\" data-size=\"normal\" data-rawwidth=\"1224\" data-rawheight=\"427\" data-original=\"https:\/\/pic2.zhimg.com\/v2-c59de68a5ec7597682ffe21429e5d819_r.jpg\" data-actualsrc=\"https:\/\/pic2.zhimg.com\/v2-c59de68a5ec7597682ffe21429e5d819_b.jpg\" data-lazy-status=\"ok\"><figcaption class=\"wp-caption-text\">PAVG\u9009\u53f7\u6a21\u578b<\/figcaption><\/figure>\n<p><strong><b>\u90a3\u4e48<\/b><\/strong><strong><b>\uff0cPAVG\u662f\u5982\u4f55<\/b><\/strong><strong><b>\u7cbe\u51c6\u5339\u914d<\/b><\/strong><strong><b>\u8fbe\u4eba\u7684\u5462\uff1f<\/b><\/strong><\/p>\n<h1><strong><b>PART 2 <\/b><\/strong><strong><b>\u6478\u900f\u5e73\u53f0\u89c4\u5219\uff0cPAVG\u9ad8\u6548\u9009\u4eba<\/b><\/strong><\/h1>\n<p>\u79cd\u8349\u8425\u9500\u65e9\u5df2\u4e0d\u662f\u4ec0\u4e48\u65b0\u9c9c\u4e8b\uff0c\u591a\u6570\u6210\u719f\u54c1\u724c\u5df2\u5c06\u201c\u79cd\u8349\u201d\u5f52\u4e3a\u8425\u9500\u7684\u91cd\u8981\u624b\u6bb5\u3002\u4f46\u662f\uff0c\u5f88\u591a\u54c1\u724c\u4e00\u76f4\u6000\u6709\u56f0\u60d1\uff1a<strong><b>\u4e3a\u4ec0\u4e48\u540c\u6837\u90fd\u5728\u201c\u79cd\u201d\uff0cTA\u7684\u6548\u679c\u90a3\u4e48\u597d\uff1f<\/b><\/strong><\/p>\n<p>\u539f\u56e0\u5f53\u7136\u4e0d\u662f\u4e0d\u52aa\u529b\uff0c\u201c\u9009\u62e9\u5f80\u5f80\u5927\u4e8e\u52aa\u529b\u201d\u540c\u6837\u9002\u7528\u9009\u53f7\u8fd9\u4ef6\u4e8b\u3002<strong><b>\u4e00\u4e2a\u79d1\u5b66\u7684\u9009\u53f7\u65b9\u6cd5\uff0c\u624d\u662f\u79cd\u8349\u6548\u679c\u597d\u574f\u7684\u5173\u952e\u3002<\/b><\/strong>PAVG\u6df1\u5165\u7814\u7a76\u4e86<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/mcn\/xiaohongshu\" target=\"_blank\" title=\"\u5c0f\u7ea2\u4e66\">\u5c0f\u7ea2\u4e66<\/a><\/span>\u5e73\u53f0\u5206\u914d\u673a\u5236\uff0c\u7efc\u5408\u8fbe\u4eba\u4ee5\u5f80\u8868\u73b0\u7684\u6570\u636e\uff0c\u518d\u901a\u8fc7\u8d44\u6e90\u6574\u5408\u4e3a\u54c1\u724c\u63d0\u4f9b\u4e86\u4e00\u4e2a\u9ad8\u6548\u7684\u9009\u53f7\u6a21\u578b\u3002<\/p>\n<h3><strong><b>01 \u5c0f\u7ea2\u4e66\uff1a\u504f\u201c\u8d28\u201d\u4e0d\u504f\u201c\u91cf\u201d\uff0cKOC\u6bd4KOL\u66f4\u5177\u6027\u4ef7\u6bd4<\/b><\/strong><\/h3>\n<p>\u901a\u8fc7\u7814\u7a76\u5c0f\u7ea2\u4e66\u73b0\u9636\u6bb5\u5e73\u53f0\u89c4\u5219\u4e0d\u96be\u53d1\u73b0\uff0c<strong><b>\u6d41\u91cf\u5e76\u975e\u4ee5\u535a\u4e3b\u7c89\u4e1d\u91cf\u9ad8\u4f4e\u8fdb\u884c\u5206\u53d1\uff0c\u800c\u662f<\/b><\/strong><strong><b>\u6839\u636e\u7b14\u8bb0\u5185\u5bb9\u8d28\u91cf\uff0c\u5bf9\u9ad8\u8d28\u91cf\u7684\u7b14\u8bb0\u4f5c\u51fa\u6d41\u91cf\u503e\u659c\u3002<\/b><\/strong>\u56e0\u4e3a\u5c0f\u7ea2\u4e66\u7684\u7b97\u6cd5\u6bcf\u5929\u90fd\u5728\u6df1\u5ea6\u5b66\u4e60\uff0c\u5341\u5206\u4e86\u89e3\u7528\u6237\u5bf9\u7b14\u8bb0\u5185\u5bb9\u7684\u559c\u7231\u504f\u597d\uff0c<strong><b>\u7528\u6237\u559c\u6b22\u7684\uff0c\u5c31\u662f\u9ad8\u8d28\u91cf\u5185\u5bb9\u3002<\/b><\/strong><\/p>\n<figure style=\"width: 645px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-1b6867dc9425fc6eb94fa0d9a9d95b58_720w.png\" alt=\"\" width=\"645\" height=\"504\"><figcaption class=\"wp-caption-text\">\u5c0f\u7ea2\u4e66\u5e73\u53f0\u504f\u201c\u8d28\u201d\u4e0d\u504f\u201c\u91cf\u201d<\/figcaption><\/figure>\n<p>\u56e0\u6b64\uff0c\u5728\u5c0f\u7ea2\u4e66\u5e73\u53f0\u4e0a\uff0c\u5177\u6709\u5927\u91cf\u7c89\u4e1d\u7684KOL\u672a\u5fc5\u6bd4KOC\u66f4\u5177\u4f18\u52bf\u3002\u76f8\u53cd\uff0c\u4ece\u4ef7\u683c\u89d2\u5ea6\u6765\u770b\uff0c\u5982\u82e5\u4e8c\u8005\u5185\u5bb9\u8d28\u91cf\u76f8\u5dee\u65e0\u51e0\uff0c<strong><b>KOC\u6bd4KOL\u66f4\u5177\u6027\u4ef7\u6bd4\u3002<\/b><\/strong>\u54c1\u724c\u751a\u81f3\u53ef\u4ee5\u7528\u6295\u6ce8\u4e00\u4e2aKOL\u7684\u6210\u672c\uff0c\u8f6c\u4e3a\u6295\u6ce8\u591a\u4e2aKOC\uff0c\u63d0\u5347\u4f20\u64ad\u6548\u679c\u3002<\/p>\n<figure style=\"width: 929px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-a75dd57985024863139935011dcd603e_720w.png\" alt=\"\" width=\"929\" height=\"460\"><figcaption class=\"wp-caption-text\">KOL\u4e0eKOC\u7b14\u8bb0\u8d28\u91cf\u76f8\u5dee\u65e0\u51e0\uff0c\u4f46\u8017\u8d39\u76f8\u5dee\u751a\u8fdc<\/figcaption><\/figure>\n<p>\u786e\u5b9a\u4e86KOC\u7684\u89d2\u8272\u8303\u56f4\uff0c\u63a5\u4e0b\u6765\u53c8\u600e\u4e48\u5728\u4f17\u591aKOC\u4e2d\u9009\u51fa\u5408\u9002\u7684\u5462\uff1f<\/p>\n<h3><strong><b>02 KOC\u4e5f\u8981\u201c\u672f\u4e1a\u6709\u4e13\u653b\u201d<\/b><\/strong><\/h3>\n<p>\u900f\u8fc7PAVG\u6a21\u578b\uff0c\u6211\u4eec\u5728\u9009\u8fbe\u4eba\u65f6\u91cd\u8981\u7684\u8861\u91cf\u6807\u51c6\u5c31\u662f\u8fa8\u522b\u8fbe\u4eba\u7684\u4e13\u6ce8\u9886\u57df\uff08category\uff09\uff0c\u4ee5\u53ca\u8fbe\u4eba\u5728\u8be5\u4e13\u6ce8\u9886\u57df\u7684\u5e7f\u544a\u8868\u73b0\u60c5\u51b5\u3002<\/p>\n<figure style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-fc4f33b2f5698a27d70e57d65c7ef7cc_720w.jpg\" alt=\"\" width=\"720\" height=\"402\"><figcaption class=\"wp-caption-text\">\u4e0d\u540c\u7684\u535a\u4e3b\u4e13\u6ce8\u54c1\u7c7b\u9886\u57df\u4e5f\u4e0d\u540c<\/figcaption><\/figure>\n<p>\u4e00\u822c\u6765\u8bf4\uff0c\u6bcf\u4e2a\u8fbe\u4eba\u6700\u591a\u4e13\u6ce8\u4e8e1-2\u4e2a\u54c1\u7c7b\u7ec6\u5206\u9886\u57df\u3002\u5728\u4e13\u6ce8\u9886\u57df\uff0c\u8fbe\u4eba\u666e\u904d\u5185\u5bb9\u8d28\u91cf\u9ad8\u3001\u4e92\u52a8\u8868\u73b0\u826f\u597d\uff0c\u5e7f\u544a\u8868\u73b0\u76f8\u5e94\u4e5f\u597d\uff1b\u800c\u5728\u975e\u4e13\u4e1a\u9886\u57df\uff0c\u7b14\u8bb0\u7684\u4e92\u52a8\u8868\u73b0\u60c5\u51b5\u8981\u6bd4\u4e13\u6ce8\u9886\u57df\u5dee\u3002<\/p>\n<figure style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-42337c2081c4d75fcbd0eaa09f6a94f7_720w.jpg\" alt=\"\" width=\"720\" height=\"482\"><figcaption class=\"wp-caption-text\">\u535a\u4e3b\u5728\u4e13\u6ce8\u54c1\u7c7b\u5e7f\u544a\u7b14\u8bb0\u4e92\u52a8\u8868\u73b0\u597d<\/figcaption><\/figure>\n<p><strong><b>\u56e0\u6b64\u54c1\u724c\u5728\u9009\u4eba\u65f6\uff0c\u5e94\u4f18\u9009\u5728\u4ea7\u54c1<\/b><\/strong><strong><b>\u5bf9\u5e94<\/b><\/strong><strong><b>\u54c1\u7c7b\u8868\u73b0\u597d\u7684\u8fbe\u4eba\u3002<\/b><\/strong>\u4f8b\u5982\uff0c\u6211\u4eec\u5728\u67d0\u8be5\u56fd\u9645\u5f69\u5986\u54c1\u724c\u63a8\u53e3\u7ea2\u4ea7\u54c1\u65f6\uff0c\u9996\u5148\u5c31\u89c4\u907f\u6389\u64c5\u957f\u773c\u5986\u6216\u5176\u4ed6\u54c1\u7c7b\u7684\u8fbe\u4eba\uff0c\u8fdb\u4e00\u6b65\u5c06\u9897\u7c92\u7ec6\u5316\uff0c\u805a\u7126\u5507\u5986\u8fbe\u4eba\u3002<\/p>\n<figure style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-289288ead51dd775b4caf1a5d229128c_720w.jpg\" alt=\"\" width=\"720\" height=\"415\"><figcaption class=\"wp-caption-text\">\u805a\u7126\u5507\u5986\u8fbe\u4eba\uff0c\u6295\u653e\u83b7\u5f97\u826f\u597d\u8868\u73b0<\/figcaption><\/figure>\n<h3><strong><b>03 \u201c\u7206\u6587\u7387\u201d\u6bd4\u201c\u6d41\u91cf\u201d\u66f4\u91cd\u8981<\/b><\/strong><\/h3>\n<p>\u5728PAVG\u6a21\u578b\u4e2d\uff0c\u8bc4\u5224\u8fbe\u4eba\u8868\u73b0\u529b\u7684\u53e6\u4e00\u91cd\u8981\u6807\u51c6\u5373\u201c\u7206\u6587\u7387\u201d\u3002<\/p>\n<p>\u57fa\u4e8e\u5e73\u53f0\u201c\u6d41\u91cf\u503e\u659c\u9ad8\u8d28\u91cf\u5185\u5bb9\u201d\u7684\u673a\u5236\uff0c\u8fbe\u4eba\u53ea\u8981\u4ea7\u51fa\u4f18\u8d28\u5185\u5bb9\uff0c\u5c31\u53ef\u80fd\u83b7\u5f97\u8d85\u8d8a\u81ea\u5df1\u5747\u503c\u7684\u6d41\u91cf\u53ca\u4e92\u52a8\u91cf\u3002<strong><b>\u800c\u8fd9\u79cd\u5177\u6709\u201c\u5f02\u5e38\u201d\u6d41\u91cf\u7684\u9ad8\u8d28\u91cf\u7b14\u8bb0\uff0c\u5c31\u79f0\u4e4b\u201c\u7206\u6587\u201d\u3002<\/b><\/strong><\/p>\n<figure style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-559765c92dabb057161ce76153ab3e4b_720w.jpg\" alt=\"\" width=\"720\" height=\"372\"><figcaption class=\"wp-caption-text\">\u67d0KOC\u7b14\u8bb0\u60c5\u51b5\uff0c\u6700\u53f3\u4e92\u52a8\u91cf\u5f02\u5e38\u9ad8\u7684\u6587\u7ae0\u5373\u300c\u7206\u6587\u300d<\/figcaption><\/figure>\n<p>\u56e0\u6b64\uff0c<strong><b>\u8fbe\u4eba\u7684\u7206\u6587\u7387\u8d8a\u9ad8\uff0c\u8bc1\u660eTA\u7684\u5185\u5bb9\u8d28\u91cf\u8d8a\u9ad8\u3001\u8d8a\u7b26\u5408\u7528\u6237\u53e3\u5473\u3002<\/b><\/strong>\u5229\u7528PAVG\u9009\u53f7\u7b56\u7565\uff0c\u53ef\u4ee5\u975e\u5e38\u660e\u786e\u7684\u9009\u51fa\u201c\u5728\u67d0\u7ec6\u5206\u54c1\u7c7b\u7206\u6587\u7387\u9ad8\u7684KOC\u201d\uff0c\u800c\u9488\u5bf9\u8fd9\u4e9b\u8fbe\u4eba\u8fdb\u884c\u5927\u89c4\u6a21\u7684\u6295\u653e\uff0c\u5fc5\u5b9a\u4f1a\u4ea7\u751f\u6781\u5176\u9ad8\u6548\u7684\u53cd\u9988\u3002<\/p>\n<h3><strong><b>04 <\/b><\/strong><strong><b>KOC\u4e5f\u5f97\u9009\u6f5c\u529b\u80a1<\/b><\/strong><\/h3>\n<p>\u9009\u8fbe\u4eba\u5982\u540c\u9009\u80a1\u7968\uff0c\u9009\u4e2d\u4e00\u652f\u6210\u957f\u4e2d\u7684\u6f5c\u529b\u80a1\uff0c\u624d\u662f\u5b9e\u73b0\u8d22\u5bcc\u589e\u503c\u7684\u5173\u952e\u3002\u800c\u5728\u9009KOC\u8fd9\u4ef6\u4e8b\u4e0a\uff0c\u4e5f\u662f\u540c\u6837\u7684\u9053\u7406\u3002<\/p>\n<p>\u901a\u5e38\u6765\u8bf4\uff0c<strong><b>\u5904\u4e8e\u4e0a\u5347\u671f\u7684\u8fbe\u4eba<\/b><\/strong><strong><b>\u66f4\u5177\u6295\u8d44\u4ef7\u503c\u3002<\/b><\/strong>PAVG\u4f1a\u4ece\u8fbe\u4eba\u4e92\u52a8\u8868\u73b0\u3001\u4ec530\u5929\u7c89\u4e1d\u6570\u91cf\u3001\u4ef7\u683c\u53d8\u5316\u7b49\u89d2\u5ea6\uff0c\u8861\u91cf\u8fbe\u4eba\u7684\u6210\u957f\u9636\u6bb5\u3002\u9009\u4e2d\u4e0a\u5347\u671f\u7684\u8fbe\u4eba\uff0c\u603b\u4f1a\u6709\u201c\u610f\u5916\u7684\u56de\u62a5\u201d\u3002<\/p>\n<figure style=\"width: 720px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-593edc6d4340a8b5a866517f0d28fb3a_720w.jpg\" alt=\"\" width=\"720\" height=\"277\"><figcaption class=\"wp-caption-text\">PAVG\u53ef\u4ee5\u76d1\u6d4b\u8fbe\u4eba\u8fd130\u5929\u7c89\u4e1d\u6570\u91cf\u53d8\u5316<\/figcaption><\/figure>\n<h1><strong><b>PART <\/b><\/strong><strong><b>3<\/b><\/strong><strong><b>&nbsp;| &nbsp;PAVG\u5c06\u52a9\u529b\u66f4\u591a\u54c1\u724c\u793e\u4ea4\u8425\u9500<\/b><\/strong><\/h1>\n<p>\u9274\u4e8e\u793e\u4ea4\u8425\u9500\u5df2\u8fdb\u5165\u65b0\u7684\u53d1\u5c55\u9636\u6bb5\uff0c\u5404\u5e73\u53f0\u6d41\u91cf\u6108\u53d1\u6602\u8d35\uff0c\u6570\u5b57\u5316\u8425\u9500\u6280\u672f\u6210\u4e3a\u8425\u9500\u4eba\u4eec\u7684\u5fc5\u5907\u6b66\u5668\u3002<strong><b>PAVG\u4f5c\u4e3a\u793e\u4ea4\u8425\u9500\u7684<\/b><\/strong><strong><b>\u79d1\u5b66<\/b><\/strong><strong><b>\u9009\u53f7\u7b56\u7565\uff0c\u662f\u901a\u8fc7\u591a\u7ef4\u6570\u636e\u5206\u6790\u3001\u4e32\u8054\uff0c\u5e76\u80fd\u6839\u636e\u54c1\u724c\u793e\u4ea4\u8425\u9500\u7684\u5177\u4f53\u9700\u6c42\uff0c\u9009\u51fa\u5339\u914d\u7684\u8fbe\u4eba\u65b9\u6848\u3002<\/b><\/strong>618\u7684\u5404\u54c1\u7c7b\u9500\u91cf\u6218\u7ee9\u4e5f\u663e\u7136\u8bc1\u660e\uff0c\u6d88\u8d39\u8005\u4e0d\u518d\u5bf9\u201c\u4e0d\u4e13\u4e1a\u3001\u4e0d\u53ca\u65f6\u201d\u7684\u8425\u9500\u65b9\u5f0f\u7ed9\u4e88\u56de\u9988\u2014\u2014\u53ea\u6709\u5e73\u65f6\u6ce8\u91cd\u7cbe\u7ec6\u5316\u8fd0\u8425\u7684\u54c1\u724c\uff0c\u624d\u80fd\u5b9e\u73b0\u5173\u952e\u8282\u70b9\u7684\u9500\u91cf\u8f6c\u5316\u3002<\/p>\n<figure style=\"width: 481px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/08\/v2-d475671ef6ad12986ec9e59788f26573_720w.jpg\" alt=\"\" width=\"481\" height=\"404\"><figcaption class=\"wp-caption-text\">\u6570\u636e\u6765\u6e90\uff1aQuestmobile<\/figcaption><\/figure>\n<p>\u805a\u7126\u7f8e\u5986\u9886\u57df\uff0c\u5f80\u5f80\u662f\u56fd\u8d27\u54c1\u724c\u5728\u793e\u4ea4\u8425\u9500\u9886\u57df\u73a9\u5f97\u6e38\u5203\u6709\u4f59\u3002\u51b5\u4e14\uff0c\u7f8e\u5986\u9886\u57dfKOL\u6570\u91cf\u5df2\u6210\u4e3a\u5168\u884c\u4e1aKOL\u6570\u91cf\u4e4b\u6700\uff0c<strong><b>\u6ca1\u6709\u6570\u636e<\/b><\/strong><strong><b>\u5de5\u5177<\/b><\/strong><strong><b>\u7684\u8f85\u52a9\uff0c\u60f3\u9009\u51fa\u5408\u9002\u7684\u8fbe\u4eba\u72b9\u5982\u201c\u5927\u6d77<\/b><\/strong><strong><b>\u635e<\/b><\/strong><strong><b>\u9488\u201d\u3002<\/b><\/strong><\/p>\n<h1>\u5173\u4e8e\u4f17\u5f15\u4f20\u64ad<\/h1>\n<p>\u4f17\u5f15\u4f20\u64ad\u662f\u4e00\u5bb6\u201c\u61c2\u751f\u610f\uff0c\u64c5\u4f20\u64ad\u201d\u7684\u5927\u6570\u636e\u8425\u9500\u4f20\u64ad\u96c6\u56e2\uff0c2006\u5e74\u7531\u51e0\u4e2a\u5fd7\u540c\u9053\u5408\u7684\u590d\u65e6\u6821\u53cb\u6210\u7acb\u4e8e\u4e0a\u6d77\u3002\u81f4\u529b\u4e8e\u63d0\u4f9b\u5b9e\u6548\u578b\u7684\u6574\u5408\u8425\u9500\u4f20\u64ad\u5168\u6848\u670d\u52a1\uff0c\u5728\u7535\u5546\u54c1\u724c\u8425\u9500\u3001\u5185\u5bb9\u79cd\u8349\u3001KOL\u5a92\u4ecb\u4f20\u64ad\u3001\u6d88\u8d39\u8005\u4eba\u7fa4\u8fd0\u8425\u7b49\u9886\u57df\uff0c\u901a\u8fc7\u5c06\u521b\u610f\u80fd\u529b\u4e0e\u6570\u636e\u3001\u6280\u672f\u8fdb\u884c\u6709\u6548\u7ed3\u5408\uff0c\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0GMV\u548c\u54c1\u724c\u5efa\u8bbe\uff08AIPL\u7b49\u8fd0\u8425\uff09\u7684\u53ccKPI\u6307\u6807\u3002<\/p>\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n<p class=\"has-text-color has-luminous-vivid-orange-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n<ul>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\" rel=\"noreferrer noopener\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/31408.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u641c\u7d22\u5f15\u64ce\u63a8\u5e7f\uff1a\u767e\u5ea6\/360\/\u641c\u72d7\u5173\u952e\u8bcd\u5feb\u901f\u6392\u540d\uff0c\u7f51\u7ad9SEO\u4f18\u5316<\/a>\u300b<\/li>\n<li>\u300a<a href=\"https:\/\/www.growthhk.cn\/quan\/32433.html\" target=\"_blank\" rel=\"noreferrer noopener\">\u4eca\u65e5\u5934\u6761\u63a8\u5e7f\uff1aB\u7aef\u7f51\u7ad9\u4fe1\u606f\u6d41\u5e7f\u544a<\/a>\u300b<\/li>\n<\/ul>\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u4e2a\u79d1\u5b66\u7684\u9009\u53f7\u65b9\u6cd5\uff0c\u624d\u662f\u79cd\u8349\u6548\u679c\u597d\u574f\u7684\u5173\u952e\u3002<\/p>\n","protected":false},"author":900,"featured_media":33081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4047],"tags":[3993,3711],"special":[],"class_list":["post-33056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mcn","tag-koc","tag-3711","entry"],"views":98807,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/33056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/900"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=33056"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/33056\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/33081"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=33056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=33056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=33056"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=33056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}