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\u8fd9\u6837\u201c\u62fc\u76d8\u201d\u76f4\u64ad\u7684\u597d\u5904\u5728\u4e8e\uff0c\u5546\u5bb6\u54c1\u724c\u53ef\u4ee5\u5171\u540c\u5e73\u644a\u9080\u8bf7\u660e\u661f\u3001\u8fbe\u4eba\u7684\u6210\u672c\uff0c\u54c1\u724c\u81ea\u6709\u7684\u6d41\u91cf\u8fd8\u53ef\u4ee5\u4e92\u76f8\u5206\u4eab\u3002<\/strong>\u5e76\u4e14\uff0c\u7efc\u827a\u5f62\u5f0f\u7684\u52a0\u6301\u4f7f\u76f4\u64ad\u5f62\u5f0f\u66f4\u65b0\u9896\uff0c\u80fd\u591f\u5438\u5f15\u4f4f\u89c2\u4f17\u5728\u76f4\u64ad\u95f4\u7684\u505c\u7559\u65f6\u95f4\u3002<\/p>\n 618\u8ba9\u7535\u5546\u76f4\u64ad\u518d\u5ea6\u5f15\u7206\uff0c\u63a5\u4e0b\u6765\uff0c\u76f4\u64ad\u6210\u4e86\u5404\u54c1\u724c\u8425\u9500\u7684\u5e38\u6001\u5316\u624b\u6bb5\u3002\u5927\u5c0f\u54c1\u724c\u7eb7\u7eb7\u5165\u5c40\uff0c\u5728\u6d41\u91cf\u7684\u4e89\u593a\u65b9\u9762\u589e\u6dfb\u96be\u5ea6\uff0c\u4f46\u4e5f\u523a\u6fc0\u4e86\u66f4\u591a\u7684\u65b0\u5947\u76f4\u64ad\u65b9\u5f0f<\/p>\n \u76f4\u64ad\u662f\u4e2a\u77ed\u671f\u65e0\u6cd5\u505c\u6b62\u7684\u8bdd\u9898\uff0c\u5982\u679c\u4f60\u8fd8\u6709\u66f4\u591a\u56f0\u60d1\uff0c\u53ef\u4ee5\u56de\u770b\u300c\u4f17\u5f15\u76f4\u64ad\u5ba2\u5385\u300d\u7b2c\u4e8c\u671f\u8bdd\u9898\u5206\u4eab\u300c\u76f4\u64ad\u4e0b\u4e00\u7a0b\uff0c\u54c1\u724c\u505a\u5185\u5bb9\u8fd8\u662f\u505a\u9500\u91cf\uff1f\u300d<\/strong><\/p>\n \u5728\u7b2c\u4e8c\u671f\u7684\u8bdd\u9898\u5206\u4eab\u4e2d\uff0c\u6211\u4eec\u9488\u5bf9\u5927\u5bb6\u7684\u63d0\u95ee\u8fdb\u884c\u4e86\u6587\u5b57\u68b3\u7406\uff0c\u9519\u8fc7Q&A\u73af\u8282\u7684\u7ae5\u978b\u5feb\u6765\u201c\u8865\u8bfe\u201d\u5427\uff01<\/strong><\/p>\n Q\uff1a\u5982\u4f55\u7528\u9ad8\u6027\u4ef7\u6bd4\u7684\u65b9\u5f0f\u548c\u4f18\u8d28\u76f4\u64adKOL\u5408\u4f5c\u5462\uff1f<\/strong><\/p>\n A\uff1a\u4ece\u4eba\u548c\u8d27\u5339\u914d\u7684\u89d2\u5ea6\u51fa\u53d1\uff0c\u9996\u5148\u5b9a\u4f4d\u81ea\u5df1\u8d27\u54c1\u7684\u54c1\u7c7b\uff0c\u518d\u627e\u5230\u8be5\u54c1\u7c7b\u5e26\u8d27\u529b\u5f3a\u7684KOL\u3002\u5982\u98df\u54c1\u54c1\u7c7b\uff0c\u5c31\u8be5\u627e\u6709\u98df\u54c1\u5e26\u8d27\u80fd\u529b\u7684KOL\u3002<\/p>\n Q\uff1a\u600e\u4e48\u770b\u5f85\u9ad8\u5ba2\u5355\u4ef7\u7684\u4ea7\u54c1\u76f4\u64ad\uff1f<\/strong><\/p>\n A\uff1a\u76ee\u524d\uff0c\u5728\u9ad8\u5ba2\u5355\u4ef7\u4ea7\u54c1\u7684\u76f4\u64ad\u9886\u57df\u91cc\uff0c\u7f3a\u5c11\u5934\u90e8KOL\u6765\u5e26\u8d27\u3002\u8fd9\u662f\u884c\u4e1a\u7684\u4e00\u4e2a\u7f3a\u53e3\uff0c\u4f46\u4e5f\u662f\u4e00\u4e2a\u673a\u9047\u3002<\/p>\n Q\uff1a\u5982\u4f55\u57fa\u4e8e\u5e73\u53f0\u7b97\u6cd5\uff0c\u4e89\u53d6\u5230\u8f83\u591a\u7684\u6d41\u91cf\u6765\u5438\u5f15\u4eba\u89c2\u770b\u5462\uff1f<\/strong><\/p>\n A\uff1a\u5bf9\u4e8e\u5e97\u94fa\u81ea\u64ad\u6765\u8bf4\uff0c\u62c9\u52a8\u516c\u57df\u6d41\u91cf\u6700\u91cd\u8981\u7684\u8003\u91cf\u56e0\u7d20\u5c31\u662f\u7528\u6237\u505c\u7559\u65f6\u957f\u3001\u8f6c\u7c89\u7387\u548c\u9500\u552e\u989d\u3002\u53ef\u4ee5\u53d1\u6325\u4e3b\u64ad\u76f4\u64ad\u7684\u6280\u5de7\u62c9\u957f\u7528\u6237\u505c\u7559\u65f6\u957f\uff0c\u76f4\u64ad\u95f4\u7684\u201c\u4eba\u8bbe\u201d\u53ef\u4ee5\u63d0\u5347\u8f6c\u7c89\u7387\u3002\u4ece\u76f4\u64ad\u95f4\u6574\u4f53\u5185\u5bb9\u5438\u5f15\u7528\u6237\uff0c\u4ece\u800c\u63d0\u5347\u9500\u552e\u989d\u3002<\/p>\n Q\uff1a\u54c1\u724c\u5982\u4f55\u5229\u7528\u76f4\u64ad\u505a\u65b0\u54c1\u63a8\u51fa\uff1f<\/strong><\/p>\n A\uff1a\u5229\u7528\u76f4\u64ad\u6765\u505a\u65b0\u54c1\u79cd\u8349\u662f\u53ef\u4ee5\u7684\uff0c\u5f88\u591a\u54c1\u724c\u60f3\u76f4\u63a5\u627e\u5230\u5934\u90e8KOL\u52a0\u6301GMV\uff0c\u4f46\u66f4\u91cd\u8981\u7684\u662f\u8981\u505a\u5148\u524d\u51c6\u5907\u3002\u6bd4\u5982\u5728\u5c0f\u7ea2\u4e66<\/a><\/span>\u7b49\u793e\u4ea4\u5e73\u53f0\u4e0a\u63d0\u524d\u79cd\u8349\uff0c\u6216\u627e\u8170\u90e8KOL\u505a\u76f4\u64ad\u94fa\u57ab\uff0c\u66f4\u597d\u7684\u63d0\u5347\u54c1\u724c\u58f0\u91cf\u3002<\/p>\n \u4f17\u5f15\u4f20\u64ad\u662f\u4e00\u5bb6\u201c\u61c2\u751f\u610f\uff0c\u64c5\u4f20\u64ad\u201d\u7684\u5927\u6570\u636e\u8425\u9500\u4f20\u64ad\u96c6\u56e2\uff0c2006\u5e74\u7531\u51e0\u4e2a\u5fd7\u540c\u9053\u5408\u7684\u590d\u65e6\u6821\u53cb\u6210\u7acb\u4e8e\u4e0a\u6d77\u3002\u81f4\u529b\u4e8e\u63d0\u4f9b\u5b9e\u6548\u578b\u7684\u6574\u5408\u8425\u9500\u4f20\u64ad\u5168\u6848\u670d\u52a1\uff0c\u5728\u7535\u5546\u54c1\u724c\u8425\u9500\u3001\u5185\u5bb9\u79cd\u8349\u3001KOL\u5a92\u4ecb\u4f20\u64ad\u3001\u6d88\u8d39\u8005\u4eba\u7fa4\u8fd0\u8425\u7b49\u9886\u57df\uff0c\u901a\u8fc7\u5c06\u521b\u610f\u80fd\u529b\u4e0e\u6570\u636e\u3001\u6280\u672f\u8fdb\u884c\u6709\u6548\u7ed3\u5408\uff0c\u5e2e\u52a9\u5ba2\u6237\u5b9e\u73b0GMV\u548c\u54c1\u724c\u5efa\u8bbe\uff08AIPL\u7b49\u8fd0\u8425\uff09\u7684\u53ccKPI\u6307\u6807\u3002<\/p>\n \u6211\u4eec\u7684\u91cd\u8981\u5ba2\u6237\u5305\u62ec\u8054\u5408\u5229\u534e\u3001\u6234\u68ee\u3001\u80af\u5fb7\u57fa\u3001\u98de\u5229\u6d66\u3001\u4fdd\u4e50\u529b\u52a0\u3001\u6842\u683c\u3001\u72fc\u722a\u3001\u96c0\u5de2\u3001\u5a07\u97f5\u8bd7\u3001\u59ae\u7ef4\u96c5\u3001\u6c5f\u4e2d\u3001\u7687\u5bb6\u3001\u8377\u7f8e\u5c14\uff08\u4e2d\u56fd\uff09\u3001\u78a7\u7136\u5fb7\u7b49\u3002<\/p>\n \u4f17\u5f15\u4f20\u64ad2019\u5e74\u88ab\u201c\u5b89\u6c38\u590d\u65e6\u201d\u8bc4\u4e3a\u4e2d\u56fd\u6700\u5177\u6f5c\u529b\u4f01\u4e1a\u4e4b\u4e00\uff0c2017\u8363\u83b7\u9e92\u9e9f\u56fd\u9645\u5e7f\u544a\u5956\u5e74\u5ea6\u6570\u5b57\u4ee3\u7406\u516c\u53f8\u53ca\u91d1\u77b3\u5956\u5e74\u5ea6\u5185\u5bb9\u8425\u9500<\/a><\/span>\u516c\u53f8TOP100\uff0c\u4e3a\u5ba2\u6237\u6253\u9020\u7684\u6848\u4f8b\u76f8\u7ee7\u83b7\u5f97\u91d1\u9f20\u6807\u3001\u91d1\u77b3\u5956 \u3001\u827e\u83f2\u5956\u3001\u91d1\u6295\u8d4f\u3001\u864e\u5578\u5956\u3001IAI\u56fd\u9645\u5e7f\u544a\u5956\u7b49\u5404\u7c7b\u8912\u5956\u5728\u201c\u79fb\u52a8\u201d\u3001\u201c\u5168\u6848\u201d\u3001\u201c\u5b9e\u6548\u201d\u7b49\u65b9\u9762\u6709\u7a81\u51fa\u6210\u679c\u7684\u884c\u4e1a\u8363\u8a89\u3002<\/p>\n \u6b22\u8fce\u5728\u7ebf\u6295\u7a3f<\/p>\n \u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n PS\uff1a\u672c\u53f8\u627f\u63a5 \u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n \u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)<\/p>\n \u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n
01 <\/strong><\/em>\u5e97\u94fa\u76f4\u64ad\u6210\u529f\u7684\u4e09\u5927\u56e0\u7d20<\/strong><\/h1>\n
1\uff09\u8d27\uff1a\u660e\u661f\u3001\u53e3\u7891\u4ea7\u54c1\u6253\u5934\u9635 <\/em><\/strong><\/h3>\n
2\uff09\u573a\uff1a\u76f4\u64ad\u95f4\u7684\u5e03\u7f6e\u4e3a\u54c1\u724c\u5f62\u8c61\u52a0\u5206 <\/em><\/strong><\/h3>\n
3\uff09\u4eba\uff1a\u5e26\u8d27\u4eba=\u95e8\u9762\uff0c\u89c2\u4f17=\u6d41\u91cf <\/em><\/strong><\/h3>\n
02 <\/strong><\/em>\u54c1\u724c\u53bb\u54ea\u627e\u6d41\u91cf\uff1f<\/strong><\/h1>\n
\u5185\u5bb9\u79cd\u8349<\/a><\/span>+\u5e73\u53f0\u7b97\u6cd5\u6d41\u91cf\u63a8\u8350 <\/em><\/strong><\/h3>\n
03 <\/strong><\/em>\u6240\u6709\u54c1\u724c\u90fd\u9002\u5408\u81ea\u64ad\u5417\uff1f<\/strong>\u6709\u66f4\u597d\u7684\u65b9\u5f0f\u5417\uff1f<\/strong><\/h1>\n
\u4e92\u76f8\u5bfc\u6d41 <\/strong><\/h3>\n
\u65b9\u5f0f\u4e00\uff1a\u5546\u5bb6\u201c\u8fde\u9ea6\u201d\u7ed3\u5bf9 <\/em><\/strong><\/h4>\n
\u65b9\u5f0f\u4e8c\uff1a\u8170\u90e8\u5546\u5bb6\u62b1\u56e2\u201c\u62fc\u76d8\u201d\u76f4\u64ad <\/em><\/strong><\/h4>\n
\u7ed3\u8bed<\/strong><\/em><\/h1>\n
\u5173\u4e8e\u4f17\u5f15\u4f20\u64ad<\/strong><\/h2>\n
\n