{"id":31840,"date":"2020-06-09T21:16:18","date_gmt":"2020-06-09T13:16:18","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=31840"},"modified":"2020-06-09T21:16:27","modified_gmt":"2020-06-09T13:16:27","slug":"%e5%bf%ab%e6%89%8b%e4%bf%a1%e6%81%af%e6%b5%81%e5%b9%bf%e5%91%8a%e5%a6%82%e4%bd%95%e8%bf%9b%e8%a1%8c%e6%8a%95%e6%94%be%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/mcn\/kuaishou\/31840.html","title":{"rendered":"\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u5982\u4f55\u8fdb\u884c\u6295\u653e\uff1f"},"content":{"rendered":"\n<p><span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e5%bf%ab%e6%89%8b\" title=\"\u5feb\u624b\" target=\"_blank\">\u5feb\u624b<\/a><\/span>app\uff1a\u201c\u8bb0\u5f55\u4e16\u754c\uff0c\u8bb0\u5f55\u4f60\u201d<\/p>\n\n\n\n<p>\u4f5c\u4e3a\u77ed\u89c6\u9891\u5e73\u53f0\u7684\u5de8\u5934\u4e4b\u4e00\uff0c\u5feb\u624b\u65e5\u6d3b\u8dc3\u7528\u6237\u5728\u53bb\u5e741\u6708\u4efd\u5c31\u7a81\u7834\u4e862.5\u4ebf\uff0c\u73b0\u5728\u6015\u662f\u5df2\u7ecf&#8230;<\/p>\n\n\n\n<p>\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u8bde\u751f\u4e8e2017\u5e743\u6708\uff0c\u7ecf\u8fc7\u8fd9\u4e24\u5e74\u96f66\u4e2a\u6708\u7684\u53d1\u5c55\uff0c\u5df2\u7ecf\u6bd4\u8f83\u5b8c\u5584\u548c\u6210\u719f\u4e86\u3002<\/p>\n\n\n\n<p>\u6536\u5230\u5f80\u671f\u5c0f\u4f19\u4f34\u7684\u7559\u8a00\u5e0c\u671b\u53ef\u4ee5\u628a\u4fe1\u606f\u6d41\u6e20\u9053\u5355\u72ec\u8fdb\u884c\u8bb2\u89e3\uff0c\u4eca\u5929\u6211\u4eec\u5c31\u6765\u8bf4\u8bf4\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u5427\uff01<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"995\" height=\"490\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/\u5feb\u624b.jpg\" alt=\"\" class=\"wp-image-13172\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a<\/strong><\/h2>\n\n\n\n<p><strong>01<\/strong> <strong>\u7528\u6237\u53d1\u73b0\u9875\u9762<\/strong><\/p>\n\n\n\n<p>\u5feb\u624b\u5c06\u53d1\u73b0\u9875\u7684\u7b2c\u4e94\/\u516d\u4e2a\u89c6\u9891\u4f4d\u7f6e\u5f00\u653e\u7ed9\u5546\u4e1a\u4f19\u4f34\uff0c\u5e7f\u544a\u4e3b\u5236\u4f5c\u7684720P\u4ee5\u4e0a\u7684\u77ed\u89c6\u9891\u3001\u56fe\u96c6\u3001\u5f71\u96c6\u5c06\u5c55\u793a\u5728\u6b64\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p>\u5feb\u624b\u7684\u4fe1\u606f\u6d41\u5e7f\u544a\uff0c\u5176\u7b2c\u4e94\/\u516d\u4f4d\u5c55\u73b0\u5f62\u5f0f\u53ef\u4ee5\u4e3a\u8df3\u8f6c\u7684\u94fe\u63a5\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e0a\u4f20\u81f3\u5feb\u624b\u7684\u77ed\u89c6\u9891\uff0c\u662f\u76f4\u63a5\u5728\u5feb\u624b\u89c6\u9891\u6d41\u4e2d\u51fa\u73b0\u7684\uff0c\u76f8\u5f53\u4e8e\u4e00\u4e2a\u89c6\u9891\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p><strong>02<\/strong> <strong>\u89c6\u9891\u64ad\u653e\u9875\u9762<\/strong><\/p>\n\n\n\n<p>\u5728\u5e7f\u544a\u4e3b\u5236\u4f5c\u7684\u77ed\u89c6\u9891\u3001\u56fe\u96c6\u3001\u5f71\u96c6\u64ad\u653e\u8fc7\u7a0b\u4e2d\uff0c\u5feb\u624b\u5728\u4e0b\u65b9\u6dfb\u52a0\u4e86\u884c\u4e3a\u6309\u94ae\u529f\u80fd\uff0c\u7528\u6237\u70b9\u51fb\u540e\u5c06\u8fdb\u884c\u8df3\u8f6c\u3002<\/p>\n\n\n\n<p><strong>03<\/strong> <strong>\u843d\u5730\u9875<\/strong><\/p>\n\n\n\n<p>\u9488\u5bf9\u4e0d\u540c\u7684\u5e7f\u544a\u4e3b\u9700\u6c42\uff0c\u5feb\u624b\u5c06\u8df3\u8f6c\u5230\u5bf9\u5e94\u7684\u843d\u5730\u9875\uff0c\u5b8c\u6210\u5e7f\u544a\u5bf9\u7528\u6237\u7684\u8f6c\u5316\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u80fd\u591f\u6ee1\u8db3\u90a3\u4e9b\u63a8\u5e7f\u76ee\u6807<\/h2>\n\n\n\n<p>\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u5bf9\u7ebf\u7d22\u6536\u96c6\u3001app\u4e0b\u8f7d\u3001\u7535\u5546\u4e0b\u5355\u548c\u54c1\u724c\u63a8\u5e7f4\u5927\u5546\u4e1a\u9700\u6c42\u63d0\u4f9b\u4e86\u5b8c\u6574\u7684\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n\n\n\n<p>1\u3001\u7ebf\u7d22\u6536\u96c6<\/p>\n\n\n\n<p>\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u8df3\u8f6c\u81f3\u5feb\u624b\u5efa\u7ad9\u843d\u5730\u9875\uff0c\u5e2e\u52a9\u6536\u96c6\u7ebf\u7d22\u3002<\/p>\n\n\n\n<p>2\u3001app\u4e0b\u8f7d<\/p>\n\n\n\n<p>\u9488\u5bf9app\u4e0b\u8f7d\u7b49\u5e94\u7528\u5b89\u88c5\u7684\u5e7f\u544a\u9700\u6c42\uff0c\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u843d\u5730\u5f62\u5f0f\u4e3a\uff1a\u5b89\u5353\u624b\u673a\u76f4\u63a5\u4e0b\u8f7d\u5b89\u88c5\u5305\uff0c\u82f9\u679c\uff08ios\uff09\u7528\u6237\u8df3\u8f6cAPP STORE<\/p>\n\n\n\n<p>3\u3001\u7535\u5546\u4e0b\u5355<\/p>\n\n\n\n<p>\u60f3\u8981\u63a8\u5e7f\u6dd8\u5b9d\u3001\u5929\u732b\u7b49\u5e97\u5185\u5546\u54c1\uff0c\u5feb\u624bdeeplink\u53ef\u4ee5\u8c03\u8d77\u6dd8\u5b9d\u3001\u5929\u732bAPP\u81f3\u8d2d\u4e70\u5b9d\u8d1d\u9875\u9762\u3002<\/p>\n\n\n\n<p>4\u3001\u54c1\u724c\u63a8\u5e7f<\/p>\n\n\n\n<p>\u5feb\u624b\u5c06\u8df3\u8f6c\u81f3\u6307\u5b9a\u63a8\u5e7f\u7f51\u7ad9\u3001\u6d3b\u52a8\u7b49\u843d\u5730\u9875\u9762\u3002<\/p>\n\n\n\n<p>\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u5b8c\u6210\u4e86\u5bf9\u5e7f\u544a\u7684\u8ffd\u8e2a\u8f6c\u5316\uff0c\u5feb\u624b\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\uff0c\u8d2f\u7a7f\u4e86\u5e7f\u544a\u9700\u6c42\u3001\u7528\u6237\u89e6\u8fbe\u3001\u7528\u6237\u8f6c\u5316\u7684\u5b8c\u6574\u8fc7\u7a0b\u3002<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u4f18\u52bf<\/h2>\n\n\n\n<p>\u5feb\u624b\u5229\u7528\u6570\u636e\u7ba1\u7406\u5e73\u53f0\u8fdb\u884c\u7528\u6237\u6570\u636e\u6536\u96c6\uff0c\u79ef\u7d2f\u4e86\u6d77\u91cf\u7684\u6570\u636e\u3002\u6839\u636e\u5e7f\u544a\u4e3b\u5e0c\u671b\u83b7\u53d6\u7684\u76ee\u6807\u4eba\u7fa4\uff0c\u53ef\u4ee5\u4ece\u57fa\u672c\u5c5e\u6027\u3001\u5174\u8da3\u7231\u597d\u3001\u7528\u6237\u73af\u5883\u7b49\u591a\u79cd\u6761\u4ef6\u8fdb\u884c\u7b5b\u9009\uff0c\u8fdb\u884c\u7cbe\u51c6\u5e7f\u544a\u5b9a\u5411\u6295\u653e\u8fdb\u4e00\u6b65\u5e2e\u52a9\u5e7f\u544a\u4e3b\u627e\u5230\u76ee\u6807\u7528\u6237\u3002<\/p>\n\n\n\n<p>1\u3001\u57fa\u672c\u5c5e\u6027<\/p>\n\n\n\n<p>\u5feb\u624b\u9488\u5bf9\u5e74\u9f84\u3001\u5730\u57df\u3001\u6027\u522b\u7b49\u57fa\u672c\u5c5e\u6027\uff0c\u652f\u6301\u51c6\u786e\u5b9a\u4f4d\u76ee\u6807\u7528\u6237\uff0c\u63d0\u5347\u5e7f\u544a\u7684\u6295\u653e\u6548\u7387\u3002<\/p>\n\n\n\n<p>2\u3001\u5174\u8da3\u7231\u597d<\/p>\n\n\n\n<p>\u5feb\u624b\u901a\u8fc7APP\u884c\u4e3a\u3001\u7f51\u7ea2\u7c89\u4e1d\u3001\u81ea\u5b9a\u4e49\u4eba\u7fa4\u3001\u5546\u4e1a\u5174\u8da3\u7b49\u7528\u6237\u7231\u597d\uff0c\u5b9a\u5411\u81f3\u5bf9\u4ea7\u54c1\u53ef\u80fd\u611f\u5174\u8da3\u7684\u7528\u6237\uff0c\u63d0\u5347\u70b9\u51fb\u7387\u548c\u8f6c\u5316\u7387\u3002<\/p>\n\n\n\n<p>3\u3001\u7528\u6237\u73af\u5883<\/p>\n\n\n\n<p>\u5feb\u624b\u6536\u96c6\u7528\u6237\u8bbe\u5907\u7684\u64cd\u4f5c\u7cfb\u7edf\u3001\u7cfb\u7edf\u7248\u672c\u3001\u8bbe\u5907\u54c1\u724c\u3001\u8bbe\u5907\u4ef7\u683c\u3001\u7f51\u7edc\u73af\u5883\u7b49\uff0c\u51c6\u786e\u5b9a\u4f4d\u7528\u6237\u7684\u4f7f\u7528\u73af\u5883\u548c\u8bbe\u5907\u60c5\u51b5\uff0c\u63d0\u5347\u5e7f\u544a\u7684\u6295\u653e\u6548\u679c\u3002<\/p>\n\n\n\n<p>4\u3001\u7b97\u6cd5\u4f18\u5316<\/p>\n\n\n\n<p>\u5feb\u624b\u63a8\u8350\u7684\u5e7f\u544a\u5185\u5bb9\uff0c\u4ee5\u5e7f\u544a\u8bed\u7528\u6237\u753b\u50cf\u7684\u5339\u914d\u7a0b\u5ea6\u4e3a\u4e3b\u7b97\u6cd5\u673a\u5236\uff0c\u6839\u636e\u5e7f\u544a\u5386\u53f2\u8868\u73b0\uff0c\u81ea\u52a8\u4f18\u5316\u63d0\u5347\u5c01\u9762\u70b9\u51fb\u7387\u53ca\u884c\u4e3a\u70b9\u51fb\u7387\uff0c\u7b5b\u9009\u51fa\u5bf9\u4ea7\u54c1\u611f\u5174\u8da3\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u5feb\u624b\u4fe1\u606f\u6d41\u5e7f\u544a\u6536\u8d39\u65b9\u5f0f<\/h2>\n\n\n\n<p>\u5feb\u624b\u63d0\u4f9b\u4e86CPC\u3001CPA\u3001OCPC\u4e09\u79cd\u8ba1\u8d39\u65b9\u5f0f\uff0c\u6ee1\u8db3\u4e0d\u540c\u5e7f\u544a\u4e3b\u7684\u9700\u6c42\u3002<\/p>\n\n\n\n<p>1\u3001 CPC\u5355\u6b21\u70b9\u51fb\u6536\u8d39<\/p>\n\n\n\n<p>cpc\u7684\u8ba1\u4ef7\u65b9\u5f0f\u9002\u7528\u4e8e\u6240\u6709\u7c7b\u578b\uff0c\u5b89\u53530.1\u5143\u8d77\uff0cios0.2\u5143\u8d77\uff0c\u89c6\u9891\u5f00\u59cb\u64ad\u653e\u8ba1\u4e00\u6b21\u8d39\uff0820\u5206\u949f\u5185\u91cd\u590d\u5f00\u59cb\u64ad\u653e\u53ea\u8ba1\u4e00\u6b21\u8d39\u7528\uff09<\/p>\n\n\n\n<p>2\u3001CVA\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c<\/p>\n\n\n\n<p>CPA\uff08\u6bcf\u6b21\u884c\u52a8\u6210\u672c\uff0cCost Per Action\uff09\u8ba1\u4ef7\u65b9\u5f0f\u662f\u6307\u6309\u5e7f\u544a\u6295\u653e\u5b9e\u9645\u6548\u679c\uff0c\u5373\u6309\u56de\u5e94\u7684\u6709\u6548\u95ee\u5377\u6216\u8ba2\u5355\u6765\u8ba1\u8d39\uff0c\u800c\u4e0d\u9650\u5e7f\u544a\u6295\u653e\u91cf\u3002<\/p>\n\n\n\n<p>3\u3001OCPC\u76ee\u6807\u8f6c\u5316\u51fa\u4ef7\u529f\u80fd<\/p>\n\n\n\n<p>\u901a\u8fc7ocpc\u53ef\u4ee5\u8ba9\u5e73\u5747\u884c\u4e3a\u70b9\u51fb\u6210\u672c\u5c3d\u91cf\u8fbe\u5230\u9884\u671f\u7684\u76ee\u6807\u503c\uff0c\u9002\u5408\u5e0c\u671b\u83b7\u53d6\u5927\u91cf\u8f6c\u5316\u6548\u679c\u6570\u636e\u7684\u884c\u4e1a\u3002<\/p>\n\n\n\n<p class=\"has-text-align-right\">\u6587\u6e90\uff1a&nbsp;\u4e8c\u7c7b\u7535\u5546\u60c5\u62a5\u5c40<\/p>\n\n\n\n<p class=\"has-text-color has-vivid-red-color\"><strong>\u7279\u522b\u63d0\u793a\uff1a\u5173\u6ce8\u672c\u4e13\u680f\uff0c\u522b\u9519\u8fc7\u884c\u4e1a\u5e72\u8d27\uff01<\/strong><\/p>\n\n\n\n<p>PS\uff1a\u672c\u53f8\u627f\u63a5 <span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" title=\"\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1aKOC\u79cd\u8349\uff0c\u660e\u661fKOL\uff0c\u63a2\u5e97\u89c6\u9891\uff0c\u7ea2\u4eba\u63a8\u8350\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f<\/a><\/span>\/<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/idouying\" title=\"\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b\">\u6296\u97f3\u63a8\u5e7f<\/a><\/span>\/\u767e\u5ea6\u7cfb\u63a8\u5e7f\/\u77e5\u4e4e\/\u5fae\u535a\u7b49\u5e73\u53f0\u63a8\u5e7f\uff1a\u5173\u952e\u8bcd\u6392\u540d\uff0c\u7b14\u8bb0\u79cd\u8349\uff0c\u6570\u636e\u4f18\u5316\u7b49\uff1b<\/p>\n\n\n\n<p class=\"has-text-color has-luminous-vivid-orange-color\">\u54a8\u8be2\u5fae\u4fe1\uff1a139 1053 2512 (\u540c\u7535\u8bdd)&nbsp;<\/p>\n\n\n\n<p><strong>\u9996\u5e2d\u589e\u957f\u5b98CGO\u8350\u8bfb\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/xiaohongshutg\" target=\"_blank\">\u5c0f\u7ea2\u4e66\u63a8\u5e7f\uff1a\u7b14\u8bb0\u6392\u540d\uff0cKOC\u79cd\u8349\uff0c\u8fbe\u4eba\u7b14\u8bb0\uff0c\u6570\u636e\u4f18\u5316<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/cgo\/product\/31691.html\" target=\"_blank\"><\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/mcn\/kuaishou\/29259.html\" target=\"_blank\">8\u4e2a\u6708\u5feb\u624b\u6da8\u7c89260\u4e07\uff01\u7f8e\u5986\u535a\u4e3b\u201c\u745c\u5927\u516c\u5b50\u201d\u662f\u600e\u4e48\u505a\u7684\uff1f<\/a>\u300b<\/li><li>\u300a<a rel=\"noreferrer noopener\" href=\"https:\/\/www.growthhk.cn\/idouying\" target=\"_blank\">\u6296\u97f3\u63a8\u5e7f\uff1a\u6296\u97f3\u5173\u952e\u8bcd\u6392\u540d\uff0c\u6296\u97f3\u79cd\u8349\uff0c\u6296\u97f3\u6570\u636e\u76d1\u6d4b<\/a>\u300b<\/li><\/ul>\n\n\n\n<p>\u66f4\u591a\u7cbe\u5f69\uff0c\u5173\u6ce8\uff1a<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/\" target=\"_blank\" title=\"\u589e\u957f\u9ed1\u5ba2\">\u589e\u957f\u9ed1\u5ba2<\/a><\/span>\uff08GrowthHK.cn\uff09<\/p>\n\n\n\n<p>\u589e\u957f\u9ed1\u5ba2\uff08Growth Hacker\uff09\u662f\u4f9d\u9760\u6280\u672f\u548c\u6570\u636e\u6765\u8fbe\u6210\u5404\u79cd\u8425\u9500\u76ee\u6807\u7684\u65b0\u578b\u56e2\u961f\u89d2\u8272\u3002\u4ece\u5355\u7ebf\u601d\u7ef4\u8005\u65f6\u5e38\u5ffd\u7565\u7684\u89d2\u5ea6\u548c\u9ad8\u5ea6\uff0c\u68b3\u7406\u6574\u5408\u4ea7\u54c1\u53d1\u5c55\u7684\u56e0\u7d20\uff0c\u5b9e\u73b0\u4f4e\u6210\u672c\u751a\u81f3\u96f6\u6210\u672c\u5e26\u6765\u7684\u6709\u6548\u589e\u957f\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5feb\u624bapp\uff1a\u201c\u8bb0\u5f55\u4e16\u754c\uff0c\u8bb0\u5f55\u4f60\u201d 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