{"id":3133,"date":"2017-12-15T15:06:39","date_gmt":"2017-12-15T07:06:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=3133"},"modified":"2017-12-15T15:06:39","modified_gmt":"2017-12-15T07:06:39","slug":"%e4%bc%81%e4%b8%9a%e5%a2%9e%e9%95%bf%e7%9a%84%e5%9f%ba%e7%9f%b3%e6%98%af%e5%b8%82%e5%9c%ba%e3%80%81%e4%ba%a7%e5%93%81%e3%80%81%e6%b8%a0%e9%81%93%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%9b%9b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/3133.html","title":{"rendered":"\u4f01\u4e1a\u589e\u957f\u7684\u57fa\u77f3\u662f\u5e02\u573a\u3001\u4ea7\u54c1\u3001\u6e20\u9053\u548c\u5546\u4e1a\u6a21\u5f0f\u56db\u5927\u5173\u952e\u8981\u7d20\u4e4b\u95f4\u7684\u76f8\u4e92\u5339\u914d"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/1b14f28641d94f8fb584be13b1dd0dab.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<ul>\n<li>\u672c\u6587\u9009\u81ea\u524d HubSpot \u589e\u957f\u526f\u603b\u88c1 Brian K Balfour \u7684\u535a\u5ba2\u6587\u7ae0 \u3002<\/li>\n<li>HubSpot \u662f\u4e00\u5bb6\u63d0\u4f9b CRM Free \/ Marketing Hub \/ Sales Hub \u7b49\u7cfb\u5217\u8f6f\u4ef6\u4ea7\u54c1\u7684\u7f8e\u56fd\u516c\u53f8\uff0c\u4ed6\u4eec\u5e2e\u52a9\u4f01\u4e1a\u5438\u5f15\u8bbf\u5ba2\u3001\u8f6c\u5316\u9500\u552e\u7ebf\u7d22\u3001\u57f9\u80b2\u4ed8\u8d39\u5ba2\u6237\u3002HubSpot \u4e8e 2014 \u5e74 10 \u6708\u5728\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff0c2016 \u5e74\u5168\u5e74\u8425\u6536\u8fbe\u5230 2.71 \u4ebf\u7f8e\u5143\u3002<\/li>\n<li>\u5168\u6587 6000 \u5b57\uff0c\u8bfb\u5b8c\u9700\u8981 13 \u5206\u949f\u3002<\/li>\n<\/ul>\n<p>\u6211\u662f 2014 \u5e74 1 \u6708\u52a0\u5165 HubSpot \u7684\uff0c\u90a3\u4e2a\u65f6\u5019\u6211\u4eec\u7684\u76ee\u6807\u975e\u5e38\u6e05\u6670\u3002\u7b2c\u4e00\uff0c\u7ed9\u4e00\u4e2a\u4ef7\u503c\u4e00\u4ebf\u7f8e\u5143\u7684\u5168\u65b0\u4e1a\u52a1\u5960\u5b9a\u57fa\u7840\uff1b\u7b2c\u4e8c\uff0c\u901a\u8fc7\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u3001\u7ebf\u4e0a\u8425\u9500\u7684\u65b9\u6cd5\u6765\u5b8c\u6210\u8fd9\u4e2a\u76ee\u6807\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u5f02\u5e38\u66f2\u6298\uff0c\u4f46\u662f\u6211\u4e5f\u79ef\u7d2f\u4e86\u5f88\u591a\u7ecf\u9a8c\u548c\u6559\u8bad\uff0c\u6211\u628a\u5b83\u603b\u7ed3\u4e3a\u4e0b\u9762\u8fd9\u4e2a\u56db\u8981\u7d20\u5339\u914d\u6846\u67b6\uff0c\u5e0c\u671b\u7ed9\u5927\u5bb6\u4e00\u4e9b\u542f\u53d1\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u8fd9\u4e2a\u6846\u67b6\u7531\u5e02\u573a\uff08Market\uff09\u3001\u4ea7\u54c1\uff08Product\uff09\u3001\u6e20\u9053\uff08Channel\uff09\u548c<span class=\"wpcom_keyword_link\"><a href=\"https:\/\/www.growthhk.cn\/model\" title=\"\u5546\u4e1a\u6a21\u5f0f\">\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff08Model\uff09\u56db\u5927\u5173\u952e\u8981\u7d20\u7ec4\u6210\uff0c\u5404\u8981\u7d20\u4e4b\u95f4\u76f8\u4e92\u5339\u914d\u662f\u4f01\u4e1a\u589e\u957f\u7684\u57fa\u77f3\u3002\u5728\u63a5\u4e0b\u6765\u7684\u6587\u7ae0\u91cc\uff0c\u6211\u4f1a\u7ed9\u5927\u5bb6\u4f9d\u6b21\u4ecb\u7ecd\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u3001\u4ea7\u54c1\/\u6e20\u9053\u5339\u914d\u3001\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d\u4ee5\u53ca\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\uff0c\u770b\u770b\u4e00\u4e2a\u771f\u5b9e\u7684\u589e\u957f\u8fc7\u7a0b\u662f\u600e\u4eec\u6837\u7684\u3002<\/p>\n<p>\u3010\u514d\u8d23\u58f0\u660e\u3011\u6211\u4e00\u5e74\u524d\u4ece HubSpot \u79bb\u804c\uff0c\u4e0d\u6e05\u695a\u73b0\u5728\u7684\u6570\u636e\u3002 \u8fd9\u7bc7\u6587\u7ae0\u6ca1\u6709\u4efb\u4f55\u5185\u5bb9\u5e94\u8be5\u88ab\u89c6\u4e3a HubSpot \u7684\u8425\u6536\u6570\u636e\u548c\u5b98\u65b9\u58f0\u660e\uff0c\u4ec5\u4ec5\u662f\u6211\u5728\u8fd9\u4e2a\u4ea7\u54c1\u589e\u957f\u8fc7\u7a0b\u4e2d\uff082014 \u5e74 &#8211; 2016 \u5e74\uff09\u7684\u4e2a\u4eba\u611f\u609f\u3002\u5982\u679c\u4f60\u60f3\u4e86\u89e3 HubSpot \u7684\u4efb\u4f55\u6570\u636e\u6216\u5b98\u65b9\u58f0\u660e\uff0c\u8bf7\u9605\u8bfb HubSpot \u7684\u516c\u5f00\u5b63\u5ea6\u62a5\u544a\u3002<\/p>\n<h3><b>\u7b2c\u4e00\u9636\u6bb5\uff1a\u8d77\u6b65 &#8211; \u5e02\u573a\/\u4ea7\u54c1\u5339\u914d<\/b><\/h3>\n<p>\u901a\u5f80 1 \u4ebf\u7f8e\u5143\u7684\u9053\u8def\u4e0d\u662f\u4ece\u4ea7\u54c1\u5f00\u59cb\u7684\uff0c\u8fd9\u5c31\u662f\u6211\u4e3a\u4ec0\u4e48\u4e0d\u8ba4\u53ef\u201c\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\u201d\u8fd9\u4e2a\u6982\u5ff5\u7684\u539f\u56e0\u3002\u4ece\u4ea7\u54c1\u5f00\u59cb\uff0c\u5c31\u50cf\u628a\u8f66\u653e\u5728\u9a6c\u7684\u524d\u9762\u3002\u4f60\u662f\u5148\u5f00\u59cb\u6709\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u7136\u540e\u5c1d\u8bd5\u7740\u628a\u89e3\u51b3\u65b9\u6848\u548c\u7528\u6237\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\u5bf9\u5e94\u8d77\u6765\u3002<\/p>\n<p>\u6211\u4eec\u9700\u8981\u505a\u53cd\u8fc7\u6765\u7684\u4e8b\u60c5\u3002\u5148\u4ece\u5e02\u573a\u5f00\u59cb\uff0c\u7136\u540e\u518d\u770b\u4ea7\u54c1\u3002 \u4f60\u516c\u53f8\u5b58\u5728\u7684\u95ee\u9898\u5728\u4e8e\u4f60\u7684\u5e02\u573a\u548c\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n<p>Christopher O&#8217;Donnell\uff0cDan Wolchonok \u548c\u5176\u4ed6\u51e0\u4e2a\u5de5\u7a0b\u5e08\u5b8c\u6210\u4e86\u8fd9\u9879\u8d77\u6b65\u5de5\u4f5c\uff0c\u5e76\u6784\u5efa\u4e86 HubSpot Sales\uff08\u5f53\u65f6\u88ab\u79f0\u4e3a Signals \uff09\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u3002 \u5f53\u65f6\u6211\u4eec\u56e2\u961f\u624d 7 \u4e2a\u4eba\uff0c\u4ea7\u54c1\u5927\u6982\u6709 2,000 \u4e2a\u5468\u6d3b\u8dc3\u7528\u6237\uff08WAU\uff09\uff0c\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u53ef\u80fd\u6709\u51e0\u5343\u7f8e\u5143\u3002<\/p>\n<p>\u5728 HubSpot \u7684\u5934\u4e24\u5468\uff0c\u6211\u82b1\u4e86\u65e0\u6570\u5c0f\u65f6\u7684\u65f6\u95f4\u548c\u5ba2\u6237\u6c9f\u901a\uff0c\u5e0c\u671b\u628a\u6211\u4eec\u5047\u5b9a\u7684\u5e02\u573a\u548c\u76ee\u6807\u7528\u6237\u5b9a\u4e49\u5f97\u66f4\u52a0\u5177\u4f53\u4e00\u4e9b\u3002\u6211\u4eec\u6784\u5efa\u4e86\u8be6\u7ec6\u7684\u7528\u6237\u753b\u50cf\uff0c\u4f46\u662f\u4e3b\u8981\u7684\u8fd8\u662f\u786e\u5b9a\u4e86\u8fd9\u56db\u4e2a\u4e1c\u897f\uff1a<\/p>\n<ul>\n<li>\u4ea7\u54c1\u7c7b\u522b\uff08Category\uff09\uff1a\u4ec0\u4e48\u7c7b\u522b\u7684\u4ea7\u54c1\u4f1a\u6253\u52a8\u4f60\u7684\u5ba2\u6237\uff1f<\/li>\n<li>\u76ee\u6807\u7528\u6237\uff08Who\uff09\uff1a\u8be5\u7c7b\u522b\u4ea7\u54c1\u7684\u76ee\u6807\u7528\u6237\u662f\u8c01\uff1f\u4e00\u4e2a\u4ea7\u54c1\u7c7b\u522b\u901a\u5e38\u4f1a\u5bf9\u5e94\u591a\u7c7b\u76ee\u6807\u7528\u6237\u753b\u50cf\uff0c\u6240\u4ee5\u8fd8\u9700\u8981\u505a\u8fdb\u4e00\u6b65\u7ec6\u5206\u3002<\/li>\n<li>\u95ee\u9898\uff08Problems\uff09\uff1a\u4f60\u7684\u76ee\u6807\u7528\u6237\u4e0e\u4f60\u7684\u4ea7\u54c1\u7c7b\u522b\u6709\u4ec0\u4e48\u5173\u7cfb\uff1f<\/li>\n<li>\u52a8\u673a\uff08Motivations\uff09\uff1a\u8fd9\u4e9b\u95ee\u9898\u80cc\u540e\u9690\u85cf\u7684\u52a8\u673a\u662f\u4ec0\u4e48\uff1f\u4e3a\u4ec0\u4e48\u8fd9\u4e9b\u95ee\u9898\u5bf9\u60a8\u7684\u76ee\u6807\u7528\u6237\u5f88\u91cd\u8981\u3002<\/li>\n<\/ul>\n<p>\u5bf9\u4e8e HubSpot Sales \u4ea7\u54c1\u7684\u7b2c\u4e00\u7248\u6765\u8bf4\uff0c\u4e0a\u9762\u56db\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u662f\u8fd9\u6837\u7684\u3002<\/p>\n<ul>\n<li>\u4ea7\u54c1\u7c7b\u522b\uff08Category\uff09\uff1a\u9500\u552e\u8f6f\u4ef6\u3002<\/li>\n<li>\u76ee\u6807\u7528\u6237\uff08Who\uff09\uff1a\u9500\u552e\u4eba\u5458\uff0c\u4e5f\u5305\u62ec\u4e24\u79cd\u66f4\u7ec6\u5206\u7684\u7c7b\u522b\uff1a\u7535\u8bdd\u9500\u552e\u548c\u9500\u552e\u4ee3\u8868\u3002<\/li>\n<li>\u95ee\u9898\uff08Problems\uff09\uff1a\u4e0d\u77e5\u9053\u5ba2\u6237\u6216\u6f5c\u5728\u5ba2\u6237\u5728\u54ea\u91cc\u3002<\/li>\n<li>\u52a8\u673a\uff08Motivations\uff09\uff1a\u6709\u4e24\u4e2a\u30021\uff09\u94b1\uff0c\u4e86\u89e3\u6f5c\u5728\u5ba2\u6237\u4f18\u5148\u7ea7\u548c\u9500\u552e\u8fdb\u5ea6\uff0c\u4ee5\u4fbf\u66f4\u597d\u7684\u6210\u5355\u30022\uff09\u6d88\u9664\u4e0d\u786e\u5b9a\u6027\uff0c\u76ee\u6807\u7528\u6237\u751f\u547d\u5468\u671f\u5185\u603b\u662f\u5145\u6ee1\u4e86\u4e0d\u786e\u5b9a\u6027\uff0c\u6d88\u9664\u4e0d\u786e\u5b9a\u6027\u5bf9\u4e8e\u6210\u5355\u5927\u6709\u5e2e\u52a9\u3002<\/li>\n<\/ul>\n<p>\u5728\u786e\u5b9a\u4e86\u5e02\u573a 4 \u4e2a\u5173\u952e\u8981\u7d20\u7684\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u5b9a\u4e49\u4e86\u5bf9\u5e94\u7684\u4ea7\u54c1 4 \u4e2a\u5173\u952e\u9886\u57df\u7684\u5047\u8bbe\u3002<\/p>\n<ul>\n<li>\u6838\u5fc3\u4ef7\u503c\u5b9a\u4f4d\uff08Core Value Prop\uff09\uff1a\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\u5b9a\u4f4d\u662f\u4ec0\u4e48\uff1f\u5b83\u53c8\u5982\u4f55\u89e3\u51b3\u6211\u4eec\u7684\u6838\u5fc3\u75db\u70b9\u95ee\u9898\uff1f<\/li>\n<li>\u4e0a\u624b\u5f15\u5bfc\uff08HOOK\uff09\uff1a\u5982\u4f55\u7528\u6700\u7b80\u5355\u7684\u89e3\u91ca\u5c06\u4ea7\u54c1\u6838\u5fc3\u4ef7\u503c\u4f20\u9012\u7ed9\u7528\u6237\uff1f<\/li>\n<li>\u611f\u77e5\u4ef7\u503c\u9700\u8981\u7684\u65f6\u95f4\uff08Time To Value\uff09\uff1a\u5982\u4f55\u5c3d\u5feb\u5730\u8ba9\u76ee\u6807\u7528\u6237\u4f53\u9a8c\u5230\u4ea7\u54c1\u7684\u6838\u5fc3\u4ef7\u503c\uff1f<\/li>\n<li>\u9ecf\u5ea6\uff08Stickiness\uff09\uff1a\u7528\u6237\u5982\u4f55\u624d\u4f1a\u6301\u7eed\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\uff1f\u4ea7\u54c1\u7684\u81ea\u7136\u7559\u5b58\u673a\u5236\u662f\u600e\u4e48\u6837\u7684\uff1f<\/li>\n<\/ul>\n<p>\u6211\u4eec\u4ea7\u54c1\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u975e\u5e38\u7b80\u5355\uff1a\u5b83\u5c31\u662f\u4e00\u4e2a Chrome \u6269\u5c55\u7a0b\u5e8f\/\u63d2\u4ef6\uff0c\u53ea\u9700\u8981\u70b9\u51fb\u4e00\u4e0b\u590d\u9009\u6846\uff0c\u5c31\u53ef\u4ee5\u8ffd\u8e2a\u81ea\u5df1\u53d1\u51fa\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5e76\u5728\u7528\u6237\u6253\u5f00\u548c\u70b9\u51fb\u90ae\u4ef6\u7684\u65f6\u5019\u6536\u5230\u53ca\u65f6\u63d0\u9192\u3002\u8fd9\u4e2a\u514d\u8d39\u7248\u672c\u53ef\u4ee5\u83b7\u5f97\u51e0\u767e\u6761\u63d0\u9192\uff0c\u5982\u679c\u4f60\u652f\u4ed8 10 \u7f8e\u5143\u7684\u8bdd\u5c31\u53ef\u4ee5\u83b7\u53d6\u65e0\u6570\u91cf\u9650\u5236\u7684\u63d0\u9192\u3002<\/p>\n<p>\u8fd9\u4e2a\u65f6\u5019\uff0c\u6211\u4eec\u7684\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u7684\u5047\u5b9a\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/4fe8b88d88ec4f4327b327c6d47cabdf.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u4f46\u662f\u4e0d\u80fd\u56e0\u4e3a\u6211\u4eec\u6709\u4e86\u5047\u5b9a\uff0c\u5c31\u80fd\u8bc1\u660e\u6211\u4eec\u8fbe\u5230\u4e86\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u3002\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u7684\u6700\u4f73\u8868\u73b0\uff0c\u5c31\u662f\u7559\u5b58\u66f2\u7ebf\u8d8b\u4e8e\u5e73\u7f13\u5e76\u7a33\u5b9a\u5728\u4e00\u5b9a\u6c34\u5e73\u3002\u8fd9\u8868\u660e\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u83b7\u5f97\u4e86\u5b9e\u9645\u7684\u4ef7\u503c\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/7eab59d309be00f1b0af38c14474f42f.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" width=\"700\" height=\"463.7860082304527\" \/><\/p>\n<p>\u5e78\u8fd0\u7684\u662f\uff0c\u5f53\u6211\u4eec\u5c06\u7528\u6237\u7fa4\u8fdb\u4e00\u6b65\u62c6\u5206\uff0cHubSpot Sales 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CAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c\uff09\uff0c\u6240\u6709\u7684\u516c\u53f8\u90fd\u53ef\u4ee5\u653e\u5728\u4e0b\u9762\u8fd9\u5f20\u56fe\u4e0a\u3002\u5de6\u8fb9\u6700\u8fdc\u7684\u5730\u65b9\uff0c\u8fd9\u4e9b\u516c\u53f8\u7684 ARPU \u90fd\u5f88\u4f4e\uff0c\u6240\u4ee5 CAC \u4e5f\u8981\u5f88\u4f4e\u624d\u80fd\u9ad8\u6548\u5730\u83b7\u53d6\u5ba2\u6237\u3002\u53f3\u8fb9\u7684\u516c\u53f8\uff0cARPU \u5f88\u9ad8\uff0cCAC \u4e5f\u5f88\u9ad8\u3002\u800c\u4e2d\u95f4\u7684\u516c\u53f8\u5219\u662f\u6700\u5371\u9669\u7684\uff0c\u56e0\u4e3a\u5982\u679c ARPU \u592a\u9ad8\uff0c\u5c31\u4f1a\u5bfc\u81f4 CAC \u4f4e\u7684\u6e20\u9053\u5f88\u96be\u6709\u6548\u679c\uff1bARPU \u592a\u4f4e\uff0c\u53c8\u65e0\u6cd5\u652f\u6301 CAC \u8f83\u9ad8\u7684\u6e20\u9053\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/bc464e23bef95619983a43a98a97c748.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u90a3\u4e48 HubSpot \u5728\u8fd9\u5f20\u56fe\u7684\u90a3\u4e2a\u4f4d\u7f6e\u5462\uff1f\u6211\u4eec\u7684\u6e20\u9053\u5047\u8bbe\u53c8\u662f\u5426\u6210\u7acb\u5462\uff1f<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/69ba438913975d16536e1d2e6c78f759.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u786e\u5b9e\u5982\u6b64\u3002\u75c5\u6bd2\u8425\u9500\u6e20\u9053\u66f4\u52a0\u9002\u5408\u6211\u4eec\u7684\u514d\u8d39\u4ea7\u54c1\uff08\u6ca1\u6709 ARPU \uff0c\u7528\u6237\u63a5\u53d7\u8d77\u6765\u4e5f\u5c31\u6ca1\u6709\u969c\u788d\uff09\u3002\u4ed8\u8d39\u63a8\u5e7f\u6e20\u9053\u66f4\u52a0\u9002\u5408\u6211\u4eec $10 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\u7b49\uff09\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u90fd\u5f88\u4f4e\uff0c\u4f46\u662f\u5360\u636e\u4e86\u66f4\u5927\u7684\u5e02\u573a\u3002\u6709\u8da3\u7684\u662f\uff0c\u90a3\u6bb5\u65f6\u95f4\u6211\u4eec\u901a\u8fc7\u62dc\u8bbf\u5f88\u591a\u7684\u5ba2\u6237\u6765\u91cd\u65b0\u5ba1\u89c6\u6211\u4eec\u7684\u76ee\u6807\u7528\u6237\u753b\u50cf\u3002\u6211\u4eec\u7a81\u7136\u53d1\u73b0\uff0c\u4e00\u4e2a\u5168\u65b0\u7684\u7fa4\u4f53\u6b63\u5728\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u5e76\u4e14\u4ed8\u8d39\uff0c\u5305\u62ec\u5c0f\u4f01\u4e1a\u4e3b\u3001\u62db\u8058\u4eba\u5458\u3001\u5e02\u573a\u8425\u9500\u4eba\u5458\u7b49\u5728\u5185\u3002\u8fd9\u4e9b\u4eba\u6bcf\u5929\u82b1\u5927\u91cf\u7684\u65f6\u95f4\u548c\u5916\u90e8\u8fdb\u884c\u6c9f\u901a\uff0c\u6211\u4eec\u628a\u8fd9\u7fa4\u4eba\u7edf\u79f0\u4e3a\u201c\u4e13\u6ce8\u4e8e\u4eba\u9645\u5173\u7cfb\u7684\u4e13\u4e1a\u4eba\u58eb\u201d\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/8d7995da5525e0dbb1de26e37bc33c00.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u6211\u4eec\u91cd\u65b0\u5b9a\u4e49\u4e86\u6211\u4eec\u7684\u5e02\u573a\u5047\u8bbe\uff0c\u5e76\u4e14\u68c0\u9a8c\u770b\u4e00\u5207\u662f\u5426\u8fd8\u5339\u914d\u3002\u8fd9\u4e2a\u5168\u65b0\u5b9a\u4e49\u7684\u5e02\u573a\u6bd4\u4e4b\u524d\u8981\u5927\u5f97\u591a\uff0c\u800c\u4e14\u5176\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u7684\u65b9\u7a0b\u5f0f\u66f4\u53ef\u80fd\u6210\u7acb\u3002<\/p>\n<h3><b>\u7b2c\u56db\u9636\u6bb5\uff1a\u5f15\u5165\u65b0\u4ef7\u4f4d\u7684\u4ea7\u54c1\uff0c\u4f46\u662f\u6ca1\u6709\u8fbe\u5230\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d<\/b><\/h3>\n<p>\u6700\u8fd1\u4e00\u5e74\u7684\u589e\u957f\u662f\u66f2\u6298\u7684\u3002\u6211\u4eec\u5df2\u7ecf\u6709\u4e86\u6570\u5341\u4e07\u7684\u5468\u6d3b\u8dc3\u7528\u6237\uff08WAU\u2019s\uff09\uff0c\u6bcf\u6708\u7684\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u4e5f\u8ddf\u7740\u589e\u957f\u3002\u6211\u4eec\u5df2\u7ecf\u53d1\u73b0\u4e86\u6700\u521d\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u56db\u79cd\u5339\u914d\uff0c\u5e76\u4e14\u6b63\u5728\u5bfb\u6c42\u66f4\u591a\u7684\u589e\u957f\u3002<\/p>\n<p>\u548c\u4ed8\u8d39\u7528\u6237\u4ea4\u8c08\u53d1\u73b0\uff0c\u5176\u4e2d\u4e00\u4e2a\u7fa4\u4f53\u6709\u7740\u66f4\u9ad8\u7684\u4ed8\u8d39\u610f\u613f\u3002\u9488\u5bf9\u8fd9\u4e2a\u7fa4\u4f53\u7684\u7528\u6237\uff0c\u6211\u4eec\u5f00\u59cb\u62d3\u5c55\u66f4\u591a\u7684\u529f\u80fd\uff0c\u5e76\u4e14\u63a8\u51fa\u4e00\u4e2a\u4ef7\u503c 25 \u7f8e\u5143\/\u6708\u7684\u65b0\u4ea7\u54c1\u3002\u4f46\u662f\u4ec5\u4ec5\u56e0\u4e3a\u8fd9\u4e2a\u7fa4\u4f53\u6709\u7740\u66f4\u9ad8\u7684\u4ed8\u8d39\u610f\u613f\uff0c\u4f60\u53ef\u4ee5\u5f00\u53d1\u65b0\u529f\u80fd\uff0c\u8fd9\u4e5f\u4e0d\u610f\u5473\u7740\u4f60\u5df2\u7ecf\u8fbe\u5230\u4e86\u53ef\u6301\u7eed\u589e\u957f\u7684\u6c34\u5e73\u3002\u56e0\u4e3a 25 \u7f8e\u5143\/\u6708\u7684\u4ef7\u4f4d\u6b63\u597d\u5904\u4e8e\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d\u7684\u5371\u9669\u533a\u57df\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/83b398e2d8c99a503b38e338e420e633.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u6211\u4eec\u539f\u6765\u7684\u4ef7\u683c\u662f\u514d\u8d39\u6216 10 \u7f8e\u5143\/\u4eba\/\u6708\uff0c\u73b0\u5728\u63a8\u51fa\u7684 25 \u7f8e\u5143\/\u4eba\/\u6708\u7684\u4ef7\u4f4d\uff0c\u8ba9\u7528\u6237\u5fc3\u7406\u4ea7\u751f\u4e86\u66f4\u591a\u7684\u7591\u8651\uff0c\u800c\u4e14\u8fd9\u4e2a\u4ef7\u683c\u5f88\u96be\u9ad8\u6548\u63a8\u52a8\u4f4e\u6210\u672c\u7684\u83b7\u5ba2\u6e20\u9053\uff08<span class=\"wpcom_tag_link\"><a href=\"https:\/\/www.growthhk.cn\/tag\/%e7%97%85%e6%af%92%e4%bc%a0%e6%92%ad\" title=\"\u75c5\u6bd2\u4f20\u64ad\" target=\"_blank\">\u75c5\u6bd2\u4f20\u64ad<\/a><\/span>\u548c\u4ed8\u8d39\u63a8\u5e7f\uff09\u3002\u6240\u4ee5\uff0c\u6211\u4eec\u5c1d\u8bd5\u901a\u8fc7\u5185\u5bb9\u8425\u9500\u548c\u7535\u8bdd\u9500\u552e\u7684\u65b9\u5f0f\u552e\u5356 25 \u7f8e\u5143\u4ef7\u4f4d\u7684\u4ea7\u54c1\u3002\u5185\u5bb9\u8425\u9500\u548c\u5165\u7ad9\u5f0f\u9500\u552e\uff08Inbound Sales\uff09\u662f HubSpot \u5386\u53f2\u4e0a\u7684\u4e3b\u8981\u4e1a\u52a1\uff0c\u4f46\u662f\u5728\u4e00\u4e2a\u5145\u6ee1\u6e20\u9053\u4e13\u5bb6\u7684\u516c\u53f8\u91cc\uff0c\u8fd9\u662f\u4e0d\u8d77\u4f5c\u7528\u7684\u3002 25 \u7f8e\u5143\u7684\u4ef7\u4f4d\u6ca1\u6cd5\u652f\u6301\u5185\u5bb9\u8425\u9500\u548c\u5165\u7ad9\u5f0f\u9500\u552e\u66f4\u9ad8\u7684\u83b7\u5ba2\u6210\u672c\u3002\u53e6\u5916\uff0c\u8fd9\u4e2a\u4ef7\u683c\u4e5f\u6ca1\u6709\u8ba9\u6211\u4eec\u83b7\u5f97\u4e00\u5bb6\u5927\u4f01\u4e1a\u5e94\u6709\u7684\u7528\u6237\u6570\u91cf\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/fdbaacae13bbc27d4f9b64513e43d954.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u56e0\u6b64\uff0c\u6211\u4eec\u53d6\u6d88\u4e86 25 \u7f8e\u5143\u4ef7\u4f4d\u7684\u4ea7\u54c1\u5e76\u4e14\u63a8\u51fa\u4e86 50 \u7f8e\u5143\u7684\u4ef7\u4f4d\u7684\u4ea7\u54c1\uff0c\u589e\u52a0\u4e86\u4e00\u4e24\u4e2a\u9644\u52a0\u529f\u80fd\u3002 \u5728Mike Pici \u548c\u5176\u4ed6\u4eba\u7684\u5171\u540c\u52aa\u529b\u4e0b\uff0c50 \u7f8e\u5143\u4ef7\u4f4d\u7684\u4ea7\u54c1\u5f00\u59cb\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\uff0c\u6536\u5165\u4e5f\u8d8a\u6765\u8d8a\u591a\u3002<\/p>\n<h3><b>\u7b2c\u4e94\u9636\u6bb5\uff1a\u6218\u7565\u8f6c\u53d8\uff0c\u53d8\u9769\u4e00\u5207<\/b><\/h3>\n<p>\u7ecf\u8fc7\u4e86 18 \u4e2a\u6708\u7684\u52aa\u529b\u548c\u6323\u624e\uff0c\u6211\u4eec\u91cd\u65b0\u786e\u5b9a\u4e86\u8fd9\u56db\u5927\u5143\u7d20\u4e4b\u95f4\u7684\u5339\u914d\u3002\u6bcf\u5468\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\uff08WAU\uff09\u4ece\u51e0\u5343\u589e\u957f\u5230\u4e86\u51e0\u5341\u4e07\uff0c\u6708\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u4e5f\u4ece\u51e0\u5343\u7f8e\u5143\u589e\u957f\u5230\u4e86\u51e0\u5341\u4e07\u7f8e\u5143\u3002\u770b\u8d77\u6765\u5f88\u68d2\uff0c\u5bf9\u4e0d\uff1f\u4f46\u662f\u8fd9\u6837\u7684\u589e\u957f\u4e0d\u4f1a\u6301\u7eed\u5f88\u4e45\uff0c\u6539\u53d8\u4e5f\u52bf\u5728\u5fc5\u884c\u3002<\/p>\n<p>\u6211\u8bb0\u5f97\uff0c\u6211\u4eec\u6bcf\u4e2a\u6708\u90fd\u8981\u53c2\u52a0\u4e00\u4e2a\u7ba1\u7406\u5c42\u7684\u4f1a\u8bae\uff0c\u603b\u7ed3\u4e00\u4e0b\u5f53\u524d\u4e1a\u7ee9\u548c\u8fdb\u5c55\u60c5\u51b5\u3002\u4e00\u6b21\uff0c\u4f1a\u4e0a\u6709\u4eba\u63d0\u51fa\u4e86\u4e00\u4e2a\u89c2\u70b9\uff1a\u8fd9\u4e9b\u5ba2\u6237\u770b\u8d77\u6765\u548c HubSpot \u5047\u5b9a\u7684\u6838\u5fc3\u5ba2\u6237\u975e\u5e38\u4e0d\u540c\u3002\u8fd9\u53e5\u8bdd\u5728\u7a7a\u4e2d\u73af\u7ed5\uff0c\u5206\u91cf\u5f88\u91cd\u3002<\/p>\n<p>HubSpot Marketing \u6709\u7740\u4e00\u4e2a\u5b8c\u5168\u4e0d\u540c\u7684\u5e02\u573a\u3001\u6a21\u5f0f\u4ee5\u53ca\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u3002HubSpot Marketing \u4ea7\u54c1\u7784\u51c6\u4e2d\u7aef\u5e02\u573a\u7684\u5ba2\u6237\uff0c\u5e76\u4e14\u662f\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u4e3a 8K \u5230 10K \u7684\u5546\u4e1a\u6a21\u5f0f\u3002\u4ed6\u4eec\u5904\u4e8e\u4e00\u4e2a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u5b8c\u5168\u4e0d\u540c\u7684\u73af\u5883\u3002<\/p>\n<p>HubSpot\u00a0 Sales \u7684\u4f7f\u547d\u662f\u901a\u8fc7\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u642d\u5efa\u4e00\u4e2a\u4ef7\u503c 1 \u4ebf\u7f8e\u5143\u7684\u4ea7\u54c1\u3002\u4e3a\u4e86\u8fbe\u5230\u8fd9\u4e2a\u76ee\u6807\uff0c\u6211\u4eec\u901a\u8fc7\u964d\u4f4e\u6bcf\u4e2a\u7528\u6237\u7684\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u6765\u5b9e\u73b0\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\uff0c\u4ee5\u6b64\u89e6\u8fbe\u66f4\u52a0\u5e7f\u6cdb\u7684\u7528\u6237\uff0c\u5176\u4e2d\u5305\u62ec\u8bb8\u591a\u5c0f\u4f01\u4e1a\u4e3b\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/ed0e31c2a90b450ee1e8560d05a8bf83.png\" alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" \/><\/p>\n<p>\u5728\u6211\u6765\u5230\u516c\u53f8\u4ee5\u524d\u7684\u51e0\u5e74\u91cc\uff0cHubSpot 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alt=\"\u901a\u5f80\u4ebf\u4e07\u7f8e\u5143\u7684\u589e\u957f\u4e4b\u8def\uff0c\u8fd9\u56db\u5927\u8981\u7d20\u7f3a\u4e00\u4e0d\u53ef\" 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Sales\u2026<\/p>\n","protected":false},"author":2,"featured_media":3134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194],"tags":[54,65,20,64,52],"special":[],"class_list":["post-3133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-model","tag-54","tag-65","tag-20","tag-64","tag-52","entry"],"views":119143,"_links":{"self":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/3133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/comments?post=3133"}],"version-history":[{"count":0,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/posts\/3133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media\/3134"}],"wp:attachment":[{"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/media?parent=3133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/categories?post=3133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/tags?post=3133"},{"taxonomy":"special","embeddable":true,"href":"https:\/\/www.growthhk.cn\/wp-json\/wp\/v2\/special?post=3133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}