{"id":3133,"date":"2017-12-15T15:06:39","date_gmt":"2017-12-15T07:06:39","guid":{"rendered":"https:\/\/www.growthhk.cn\/?p=3133"},"modified":"2017-12-15T15:06:39","modified_gmt":"2017-12-15T07:06:39","slug":"%e4%bc%81%e4%b8%9a%e5%a2%9e%e9%95%bf%e7%9a%84%e5%9f%ba%e7%9f%b3%e6%98%af%e5%b8%82%e5%9c%ba%e3%80%81%e4%ba%a7%e5%93%81%e3%80%81%e6%b8%a0%e9%81%93%e5%92%8c%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%9b%9b","status":"publish","type":"post","link":"https:\/\/www.growthhk.cn\/cgo\/model\/3133.html","title":{"rendered":"\u4f01\u4e1a\u589e\u957f\u7684\u57fa\u77f3\u662f\u5e02\u573a\u3001\u4ea7\u54c1\u3001\u6e20\u9053\u548c\u5546\u4e1a\u6a21\u5f0f\u56db\u5927\u5173\u952e\u8981\u7d20\u4e4b\u95f4\u7684\u76f8\u4e92\u5339\u914d"},"content":{"rendered":"
<\/p>\n
\u6211\u662f 2014 \u5e74 1 \u6708\u52a0\u5165 HubSpot \u7684\uff0c\u90a3\u4e2a\u65f6\u5019\u6211\u4eec\u7684\u76ee\u6807\u975e\u5e38\u6e05\u6670\u3002\u7b2c\u4e00\uff0c\u7ed9\u4e00\u4e2a\u4ef7\u503c\u4e00\u4ebf\u7f8e\u5143\u7684\u5168\u65b0\u4e1a\u52a1\u5960\u5b9a\u57fa\u7840\uff1b\u7b2c\u4e8c\uff0c\u901a\u8fc7\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u3001\u7ebf\u4e0a\u8425\u9500\u7684\u65b9\u6cd5\u6765\u5b8c\u6210\u8fd9\u4e2a\u76ee\u6807\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u5f02\u5e38\u66f2\u6298\uff0c\u4f46\u662f\u6211\u4e5f\u79ef\u7d2f\u4e86\u5f88\u591a\u7ecf\u9a8c\u548c\u6559\u8bad\uff0c\u6211\u628a\u5b83\u603b\u7ed3\u4e3a\u4e0b\u9762\u8fd9\u4e2a\u56db\u8981\u7d20\u5339\u914d\u6846\u67b6\uff0c\u5e0c\u671b\u7ed9\u5927\u5bb6\u4e00\u4e9b\u542f\u53d1\u3002<\/p>\n
<\/p>\n
\u8fd9\u4e2a\u6846\u67b6\u7531\u5e02\u573a\uff08Market\uff09\u3001\u4ea7\u54c1\uff08Product\uff09\u3001\u6e20\u9053\uff08Channel\uff09\u548c\u5546\u4e1a\u6a21\u5f0f<\/a><\/span>\uff08Model\uff09\u56db\u5927\u5173\u952e\u8981\u7d20\u7ec4\u6210\uff0c\u5404\u8981\u7d20\u4e4b\u95f4\u76f8\u4e92\u5339\u914d\u662f\u4f01\u4e1a\u589e\u957f\u7684\u57fa\u77f3\u3002\u5728\u63a5\u4e0b\u6765\u7684\u6587\u7ae0\u91cc\uff0c\u6211\u4f1a\u7ed9\u5927\u5bb6\u4f9d\u6b21\u4ecb\u7ecd\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u3001\u4ea7\u54c1\/\u6e20\u9053\u5339\u914d\u3001\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d\u4ee5\u53ca\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\uff0c\u770b\u770b\u4e00\u4e2a\u771f\u5b9e\u7684\u589e\u957f\u8fc7\u7a0b\u662f\u600e\u4eec\u6837\u7684\u3002<\/p>\n \u3010\u514d\u8d23\u58f0\u660e\u3011\u6211\u4e00\u5e74\u524d\u4ece HubSpot \u79bb\u804c\uff0c\u4e0d\u6e05\u695a\u73b0\u5728\u7684\u6570\u636e\u3002 \u8fd9\u7bc7\u6587\u7ae0\u6ca1\u6709\u4efb\u4f55\u5185\u5bb9\u5e94\u8be5\u88ab\u89c6\u4e3a HubSpot \u7684\u8425\u6536\u6570\u636e\u548c\u5b98\u65b9\u58f0\u660e\uff0c\u4ec5\u4ec5\u662f\u6211\u5728\u8fd9\u4e2a\u4ea7\u54c1\u589e\u957f\u8fc7\u7a0b\u4e2d\uff082014 \u5e74 – 2016 \u5e74\uff09\u7684\u4e2a\u4eba\u611f\u609f\u3002\u5982\u679c\u4f60\u60f3\u4e86\u89e3 HubSpot \u7684\u4efb\u4f55\u6570\u636e\u6216\u5b98\u65b9\u58f0\u660e\uff0c\u8bf7\u9605\u8bfb HubSpot \u7684\u516c\u5f00\u5b63\u5ea6\u62a5\u544a\u3002<\/p>\n \u901a\u5f80 1 \u4ebf\u7f8e\u5143\u7684\u9053\u8def\u4e0d\u662f\u4ece\u4ea7\u54c1\u5f00\u59cb\u7684\uff0c\u8fd9\u5c31\u662f\u6211\u4e3a\u4ec0\u4e48\u4e0d\u8ba4\u53ef\u201c\u4ea7\u54c1\/\u5e02\u573a\u5339\u914d\u201d\u8fd9\u4e2a\u6982\u5ff5\u7684\u539f\u56e0\u3002\u4ece\u4ea7\u54c1\u5f00\u59cb\uff0c\u5c31\u50cf\u628a\u8f66\u653e\u5728\u9a6c\u7684\u524d\u9762\u3002\u4f60\u662f\u5148\u5f00\u59cb\u6709\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u7136\u540e\u5c1d\u8bd5\u7740\u628a\u89e3\u51b3\u65b9\u6848\u548c\u7528\u6237\u9700\u8981\u89e3\u51b3\u7684\u95ee\u9898\u5bf9\u5e94\u8d77\u6765\u3002<\/p>\n \u6211\u4eec\u9700\u8981\u505a\u53cd\u8fc7\u6765\u7684\u4e8b\u60c5\u3002\u5148\u4ece\u5e02\u573a\u5f00\u59cb\uff0c\u7136\u540e\u518d\u770b\u4ea7\u54c1\u3002 \u4f60\u516c\u53f8\u5b58\u5728\u7684\u95ee\u9898\u5728\u4e8e\u4f60\u7684\u5e02\u573a\u548c\u76ee\u6807\u53d7\u4f17\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u60a8\u7684\u4ea7\u54c1\u3002<\/p>\n Christopher O’Donnell\uff0cDan Wolchonok \u548c\u5176\u4ed6\u51e0\u4e2a\u5de5\u7a0b\u5e08\u5b8c\u6210\u4e86\u8fd9\u9879\u8d77\u6b65\u5de5\u4f5c\uff0c\u5e76\u6784\u5efa\u4e86 HubSpot Sales\uff08\u5f53\u65f6\u88ab\u79f0\u4e3a Signals \uff09\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u3002 \u5f53\u65f6\u6211\u4eec\u56e2\u961f\u624d 7 \u4e2a\u4eba\uff0c\u4ea7\u54c1\u5927\u6982\u6709 2,000 \u4e2a\u5468\u6d3b\u8dc3\u7528\u6237\uff08WAU\uff09\uff0c\u6708\u5ea6\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u53ef\u80fd\u6709\u51e0\u5343\u7f8e\u5143\u3002<\/p>\n \u5728 HubSpot \u7684\u5934\u4e24\u5468\uff0c\u6211\u82b1\u4e86\u65e0\u6570\u5c0f\u65f6\u7684\u65f6\u95f4\u548c\u5ba2\u6237\u6c9f\u901a\uff0c\u5e0c\u671b\u628a\u6211\u4eec\u5047\u5b9a\u7684\u5e02\u573a\u548c\u76ee\u6807\u7528\u6237\u5b9a\u4e49\u5f97\u66f4\u52a0\u5177\u4f53\u4e00\u4e9b\u3002\u6211\u4eec\u6784\u5efa\u4e86\u8be6\u7ec6\u7684\u7528\u6237\u753b\u50cf\uff0c\u4f46\u662f\u4e3b\u8981\u7684\u8fd8\u662f\u786e\u5b9a\u4e86\u8fd9\u56db\u4e2a\u4e1c\u897f\uff1a<\/p>\n \u5bf9\u4e8e HubSpot Sales \u4ea7\u54c1\u7684\u7b2c\u4e00\u7248\u6765\u8bf4\uff0c\u4e0a\u9762\u56db\u4e2a\u95ee\u9898\u7684\u7b54\u6848\u662f\u8fd9\u6837\u7684\u3002<\/p>\n \u5728\u786e\u5b9a\u4e86\u5e02\u573a 4 \u4e2a\u5173\u952e\u8981\u7d20\u7684\u57fa\u7840\u4e0a\uff0c\u6211\u4eec\u5b9a\u4e49\u4e86\u5bf9\u5e94\u7684\u4ea7\u54c1 4 \u4e2a\u5173\u952e\u9886\u57df\u7684\u5047\u8bbe\u3002<\/p>\n \u6211\u4eec\u4ea7\u54c1\u7684\u7b2c\u4e00\u4e2a\u7248\u672c\u975e\u5e38\u7b80\u5355\uff1a\u5b83\u5c31\u662f\u4e00\u4e2a Chrome \u6269\u5c55\u7a0b\u5e8f\/\u63d2\u4ef6\uff0c\u53ea\u9700\u8981\u70b9\u51fb\u4e00\u4e0b\u590d\u9009\u6846\uff0c\u5c31\u53ef\u4ee5\u8ffd\u8e2a\u81ea\u5df1\u53d1\u51fa\u7684\u7535\u5b50\u90ae\u4ef6\uff0c\u5e76\u5728\u7528\u6237\u6253\u5f00\u548c\u70b9\u51fb\u90ae\u4ef6\u7684\u65f6\u5019\u6536\u5230\u53ca\u65f6\u63d0\u9192\u3002\u8fd9\u4e2a\u514d\u8d39\u7248\u672c\u53ef\u4ee5\u83b7\u5f97\u51e0\u767e\u6761\u63d0\u9192\uff0c\u5982\u679c\u4f60\u652f\u4ed8 10 \u7f8e\u5143\u7684\u8bdd\u5c31\u53ef\u4ee5\u83b7\u53d6\u65e0\u6570\u91cf\u9650\u5236\u7684\u63d0\u9192\u3002<\/p>\n \u8fd9\u4e2a\u65f6\u5019\uff0c\u6211\u4eec\u7684\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u7684\u5047\u5b9a\u5982\u4e0b\u56fe\u6240\u793a\uff1a<\/p>\n <\/p>\n \u4f46\u662f\u4e0d\u80fd\u56e0\u4e3a\u6211\u4eec\u6709\u4e86\u5047\u5b9a\uff0c\u5c31\u80fd\u8bc1\u660e\u6211\u4eec\u8fbe\u5230\u4e86\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u3002\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u7684\u6700\u4f73\u8868\u73b0\uff0c\u5c31\u662f\u7559\u5b58\u66f2\u7ebf\u8d8b\u4e8e\u5e73\u7f13\u5e76\u7a33\u5b9a\u5728\u4e00\u5b9a\u6c34\u5e73\u3002\u8fd9\u8868\u660e\u7528\u6237\u5728\u4e00\u6bb5\u65f6\u95f4\u5185\u83b7\u5f97\u4e86\u5b9e\u9645\u7684\u4ef7\u503c\u3002<\/p>\n <\/p>\n \u5e78\u8fd0\u7684\u662f\uff0c\u5f53\u6211\u4eec\u5c06\u7528\u6237\u7fa4\u8fdb\u4e00\u6b65\u62c6\u5206\uff0cHubSpot Sales \u4ea7\u54c1\u7684\u7528\u6237\u7559\u5b58\u66f2\u7ebf\u548c\u4e0a\u56fe\u4e2d\u7684\u84dd\u8272\u66f2\u7ebf\u7c7b\u4f3c\u3002\u8fd9\u662f\u4e00\u4e2a\u5f88\u597d\u7684\u8ff9\u8c61\uff0c\u8bf4\u660e\u6211\u4eec\u8fbe\u5230\u4e86\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u3002<\/p>\n \u6b64\u65f6\uff0c\u6211\u4eec\u56db\u4e2a\u5173\u952e\u8981\u7d20\u7684\u753b\u5e03\u770b\u8d77\u6765\u5c31\u662f\u4e0b\u9762\u8fd9\u6837\u7684\uff1a<\/p>\n <\/p>\n \u6211\u4eec\u56db\u4e2a\u8981\u7d20\u4e2d\u7684\u4e09\u4e2a\u90fd\u6709\u4e86\u53ef\u9760\u7684\u5047\u8bbe\uff0c\u4f46\u662f\u552f\u72ec\u6e20\u9053\u6ca1\u6709\u8003\u8651\u3002\u5728\u6bcf\u4e2a\u4ea7\u54c1\u7684\u65e9\u671f\uff0c\u6211\u4eec\u5927\u90e8\u5206\u65f6\u95f4\u90fd\u5728\u68c0\u9a8c\u6211\u4eec\u7684\u5e02\u573a\/\u4ea7\u54c1\u5339\u914d\u7684\u5047\u8bbe\uff0c\u4f46\u662f\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u6211\u4eec\u53ef\u4ee5\u5ffd\u7565\u5176\u4ed6\u8981\u7d20\u3002 \u4f60\u9700\u8981\u5bf9\u6240\u6709\u5143\u7d20\u8fdb\u884c\u5047\u8bbe\uff0c\u8fd9\u4e9b\u5143\u7d20\u4e00\u8d77\u53d1\u6325\u4f5c\u7528\u5e76\u76f8\u4e92\u5f71\u54cd\u3002 \u5982\u679c\u4f60\u5b64\u7acb\u5730\u770b\u5f85\u95ee\u9898\uff0c\u5c31\u50cf\u8bd5\u56fe\u628a\u4e00\u4e2a\u65b9\u5f62\u7684\u6728\u6813\u653e\u8fdb\u4e00\u4e2a\u5706\u5f62\u7684\u6d1e\u91cc\u9762\uff0c\u6c38\u8fdc\u4e5f\u5339\u914d\u4e0d\u4e0a\u3002\u8fd9\u4e5f\u5c31\u662f\u4e3a\u4ec0\u4e48\uff0c\u6211\u4eec\u9700\u8981\u8fdb\u5165\u7b2c\u4e8c\u4e2a\u9636\u6bb5\uff0c\u5b9a\u4e49\u548c\u8bc1\u660e\u6211\u4eec\u7684\u6e20\u9053\u3002<\/p>\n \u4ea7\u54c1\/\u6e20\u9053\u5339\u914d\u662f\u4e00\u628a\u53cc\u5203\u5251\uff0c\u5b83\u4f1a\u52a0\u901f\u6291\u6216\u6467\u6bc1\u4f60\u7684\u589e\u957f\u3002\u4ea7\u54c1\/\u6e20\u9053\u5339\u914d\u8868\u660e\uff1a\u201c\u4ea7\u54c1\u662f\u4e3a\u4e86\u9002\u5e94\u6e20\u9053\u800c\u6784\u5efa\u7684\u3002\u56e0\u4e3a\u6e20\u9053\u7684\u89c4\u5219\u4e0d\u662f\u7531\u4f60\u6765\u5236\u5b9a\u7684\uff0c\u6e20\u9053\u662f\u4e0d\u4f1a\u6765\u9002\u5e94\u4ea7\u54c1\uff0c\u53ea\u80fd\u4ea7\u54c1\u9002\u5e94\u6e20\u9053\u3002\u201d<\/p>\n \u6211\u4eec\u7684\u4ea7\u54c1\u6709\u4ee5\u4e0b\u51e0\u4e2a\u7279\u70b9\uff1a<\/p>\n \u4ea7\u54c1\u7684\u8fd9\u4e9b\u7279\u70b9\u51b3\u5b9a\u4e86\u6211\u4eec\u5bf9\u6e20\u9053\u6709\u4e24\u4e2a\u5047\u5b9a\uff1a<\/p>\n \u4f46\u662f\uff0c\u6211\u4eec\u4e5f\u9700\u8981\u786e\u4fdd\u8fd9\u4e9b\u6e20\u9053\u5047\u5b9a\u548c\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d\u4e00\u81f4\u3002\u6b63\u5982\u6211\u4ee5\u524d\u6587\u7ae0\u91cc\u9762\u5199\u5230\u7684\uff1a<\/p>\n \u6bcf\u4e2a\u516c\u53f8\u90fd\u9700\u8981\u6ce8\u610f\u4e24\u4e2a\u6307\u6807\uff0cARPU\uff08\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff09\u548c CAC\uff08\u7528\u6237\u83b7\u53d6\u6210\u672c\uff09\uff0c\u6240\u6709\u7684\u516c\u53f8\u90fd\u53ef\u4ee5\u653e\u5728\u4e0b\u9762\u8fd9\u5f20\u56fe\u4e0a\u3002\u5de6\u8fb9\u6700\u8fdc\u7684\u5730\u65b9\uff0c\u8fd9\u4e9b\u516c\u53f8\u7684 ARPU \u90fd\u5f88\u4f4e\uff0c\u6240\u4ee5 CAC \u4e5f\u8981\u5f88\u4f4e\u624d\u80fd\u9ad8\u6548\u5730\u83b7\u53d6\u5ba2\u6237\u3002\u53f3\u8fb9\u7684\u516c\u53f8\uff0cARPU \u5f88\u9ad8\uff0cCAC \u4e5f\u5f88\u9ad8\u3002\u800c\u4e2d\u95f4\u7684\u516c\u53f8\u5219\u662f\u6700\u5371\u9669\u7684\uff0c\u56e0\u4e3a\u5982\u679c ARPU \u592a\u9ad8\uff0c\u5c31\u4f1a\u5bfc\u81f4 CAC \u4f4e\u7684\u6e20\u9053\u5f88\u96be\u6709\u6548\u679c\uff1bARPU \u592a\u4f4e\uff0c\u53c8\u65e0\u6cd5\u652f\u6301 CAC \u8f83\u9ad8\u7684\u6e20\u9053\u3002<\/p>\n <\/p>\n \u90a3\u4e48 HubSpot \u5728\u8fd9\u5f20\u56fe\u7684\u90a3\u4e2a\u4f4d\u7f6e\u5462\uff1f\u6211\u4eec\u7684\u6e20\u9053\u5047\u8bbe\u53c8\u662f\u5426\u6210\u7acb\u5462\uff1f<\/p>\n <\/p>\n \u786e\u5b9e\u5982\u6b64\u3002\u75c5\u6bd2\u8425\u9500\u6e20\u9053\u66f4\u52a0\u9002\u5408\u6211\u4eec\u7684\u514d\u8d39\u4ea7\u54c1\uff08\u6ca1\u6709 ARPU \uff0c\u7528\u6237\u63a5\u53d7\u8d77\u6765\u4e5f\u5c31\u6ca1\u6709\u969c\u788d\uff09\u3002\u4ed8\u8d39\u63a8\u5e7f\u6e20\u9053\u66f4\u52a0\u9002\u5408\u6211\u4eec $10 \u7684\u6536\u8d39\u4ea7\u54c1\uff0c\u867d\u7136\u7528\u6237\u63a5\u53d7\u8d77\u6765\u6709\u4e00\u5b9a\u969c\u788d\uff0c\u4f46\u662f\u8f83\u9ad8\u7684 ARPU \u5b8c\u5168\u53ef\u4ee5\u652f\u6301\u6211\u4eec\u5bf9\u6e20\u9053\u7684\u6295\u5165\u3002<\/p>\n \u81ea\u4ece\u63d0\u51fa\u4e86\u8fd9\u4e9b\u5047\u8bbe\uff0c\u6211\u4eec\u7528\u63a5\u4e0b\u6765\u51e0\u4e2a\u6708\u7684\u65f6\u95f4\u6765\u8bc1\u660e\u8fd9\u4e00\u70b9\uff0c\u8c22\u5929\u8c22\u5730\u7ed3\u679c\u8bc1\u660e\u6211\u4eec\u662f\u6b63\u786e\u7684\u3002\u4e00\u4e2a\u9ad8\u6548\u7684\u3001\u6fc0\u52b1\u6027\u7684\u75c5\u6bd2\u8425\u9500\u95ed\u73af\uff0c\u518d\u52a0\u4e0a\u6211\u4eec\u5728 Facebook \u4e0a\u9762\u6295\u653e\u5e7f\u544a\uff0c\u8fd9\u4e24\u4e2a\u6e20\u9053\u5e26\u6765\u7684\u589e\u957f\u5360\u603b\u4f53\u7684 70%\u3002\u6211\u4eec\u7684\u5468\u6d3b\u8dc3\u7528\u6237\u6570\uff08WAU\uff09\u4ece 2K \u589e\u957f\u5230 100 K\uff0c\u6bcf\u6708\u7684\u7ecf\u5e38\u6027\u6536\u5165\u4e5f\u589e\u957f\u5f88\u5feb\u3002<\/p>\n \u4e8b\u60c5\u6b63\u5728\u6162\u6162\u8c03\u6574\uff0c\u589e\u957f\u4e5f\u8d8a\u6765\u8d8a\u987a\u5229\u3002\u4f46\u662f\u8fd8\u6709\u4e00\u4e2a\u73af\u8282\u6211\u5f88\u4e0d\u653e\u5fc3\uff0c\u90a3\u5c31\u662f\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u3002\u6211\u4eec\u56de\u987e\u4e00\u4e0b\uff0c\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u662f\u8fd9\u6837\u7684\uff1a<\/p>\n \u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09 \u2716\ufe0f\u00a0 \u5e02\u573a\u4e0a\u7684\u603b\u5ba2\u6237\u6570 \u2716\ufe0f\u00a0 \u4f60\u8ba4\u4e3a\u4f60\u80fd\u641e\u5b9a\u7684\u7528\u6237\u7684\u767e\u5206\u6bd4 % \u2265 1 \u4ebf\u7f8e\u5143<\/p><\/blockquote>\n \u8fd9\u4e2a\u5f0f\u5b50\u8981\u56de\u7b54\u8fd9\u6837\u4e00\u4e2a\u95ee\u9898\uff1a\u6309\u7167\u73b0\u5728\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u7684\u503c\uff0c\u4f60\u7684\u76ee\u6807\u5e02\u573a\u80fd\u5426\u63d0\u4f9b\u8db3\u591f\u591a\u7684\u5ba2\u6237\u8ba9\u4f60\u5b9e\u73b0\u6bcf\u5e74 1 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\uff1f<\/p>\n \u5e02\u573a\u4e0a\u7684\u76ee\u6807\u9500\u552e\u4eba\u5458\uff0c\u9664\u53bb\u4e0d\u9002\u5408\u6211\u4eec\u4ea7\u54c1\u7684\u96f6\u552e\u4eba\u5458\u548c\u5916\u52e4\u9500\u552e\u5458\uff0c\u53ea\u5269\u4e0b 200-300 \u4e07\u76ee\u6807\u7528\u6237\u3002\u4ee5\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09120 \u7f8e\u5143\u8ba1\u7b97\u7684\u8bdd\uff0c\u6211\u4eec\u9700\u8981 100 \u4e07\u4e2a\u4ed8\u8d39\u5ba2\u6237\uff08 33%-50% \u7684\u5e02\u573a\u5360\u6709\u7387\uff09\u624d\u80fd\u5b8c\u6210\u6bcf\u5e74 1 \u4ebf\u7f8e\u5143\u7684\u6536\u5165\u3002\u8003\u8651\u5230\u514d\u8d39\u7528\u6237\u5230\u4ed8\u8d39\u7528\u6237\u7684\u8f6c\u5316\u7387\uff0c\u6211\u4eec\u81f3\u5c11\u9700\u8981 1000+ \u4e07\u4e2a\u514d\u8d39\u7528\u6237\u3002\u8fd9\u4e9b\u6570\u5b57\u5bf9\u4e8e\u6211\u4eec\u76ee\u524d\u7684\u76ee\u6807\u5e02\u573a\u5b9a\u4f4d\u6765\u8bf4\uff0c\u663e\u7136\u662f\u4e0d\u5408\u7406\u7684\u3002<\/p>\n \u5927\u591a\u6570\u91c7\u7528\u514d\u8d39\u589e\u503c\u6a21\u5f0f\u7684\u516c\u53f8\uff08\u5982 Dropbox\u3001Evernote \u7b49\uff09\u6bcf\u4e2a\u7528\u6237\u5e73\u5747\u6536\u5165\uff08ARPU\uff09\u90fd\u5f88\u4f4e\uff0c\u4f46\u662f\u5360\u636e\u4e86\u66f4\u5927\u7684\u5e02\u573a\u3002\u6709\u8da3\u7684\u662f\uff0c\u90a3\u6bb5\u65f6\u95f4\u6211\u4eec\u901a\u8fc7\u62dc\u8bbf\u5f88\u591a\u7684\u5ba2\u6237\u6765\u91cd\u65b0\u5ba1\u89c6\u6211\u4eec\u7684\u76ee\u6807\u7528\u6237\u753b\u50cf\u3002\u6211\u4eec\u7a81\u7136\u53d1\u73b0\uff0c\u4e00\u4e2a\u5168\u65b0\u7684\u7fa4\u4f53\u6b63\u5728\u4f7f\u7528\u6211\u4eec\u7684\u4ea7\u54c1\u5e76\u4e14\u4ed8\u8d39\uff0c\u5305\u62ec\u5c0f\u4f01\u4e1a\u4e3b\u3001\u62db\u8058\u4eba\u5458\u3001\u5e02\u573a\u8425\u9500\u4eba\u5458\u7b49\u5728\u5185\u3002\u8fd9\u4e9b\u4eba\u6bcf\u5929\u82b1\u5927\u91cf\u7684\u65f6\u95f4\u548c\u5916\u90e8\u8fdb\u884c\u6c9f\u901a\uff0c\u6211\u4eec\u628a\u8fd9\u7fa4\u4eba\u7edf\u79f0\u4e3a\u201c\u4e13\u6ce8\u4e8e\u4eba\u9645\u5173\u7cfb\u7684\u4e13\u4e1a\u4eba\u58eb\u201d\u3002<\/p>\n <\/p>\n \u6211\u4eec\u91cd\u65b0\u5b9a\u4e49\u4e86\u6211\u4eec\u7684\u5e02\u573a\u5047\u8bbe\uff0c\u5e76\u4e14\u68c0\u9a8c\u770b\u4e00\u5207\u662f\u5426\u8fd8\u5339\u914d\u3002\u8fd9\u4e2a\u5168\u65b0\u5b9a\u4e49\u7684\u5e02\u573a\u6bd4\u4e4b\u524d\u8981\u5927\u5f97\u591a\uff0c\u800c\u4e14\u5176\u5546\u4e1a\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d\u7684\u65b9\u7a0b\u5f0f\u66f4\u53ef\u80fd\u6210\u7acb\u3002<\/p>\n \u6700\u8fd1\u4e00\u5e74\u7684\u589e\u957f\u662f\u66f2\u6298\u7684\u3002\u6211\u4eec\u5df2\u7ecf\u6709\u4e86\u6570\u5341\u4e07\u7684\u5468\u6d3b\u8dc3\u7528\u6237\uff08WAU\u2019s\uff09\uff0c\u6bcf\u6708\u7684\u7ecf\u5e38\u6027\u6536\u5165\uff08MRR\uff09\u4e5f\u8ddf\u7740\u589e\u957f\u3002\u6211\u4eec\u5df2\u7ecf\u53d1\u73b0\u4e86\u6700\u521d\u76ee\u6807\u53d7\u4f17\u4e2d\u7684\u56db\u79cd\u5339\u914d\uff0c\u5e76\u4e14\u6b63\u5728\u5bfb\u6c42\u66f4\u591a\u7684\u589e\u957f\u3002<\/p>\n \u548c\u4ed8\u8d39\u7528\u6237\u4ea4\u8c08\u53d1\u73b0\uff0c\u5176\u4e2d\u4e00\u4e2a\u7fa4\u4f53\u6709\u7740\u66f4\u9ad8\u7684\u4ed8\u8d39\u610f\u613f\u3002\u9488\u5bf9\u8fd9\u4e2a\u7fa4\u4f53\u7684\u7528\u6237\uff0c\u6211\u4eec\u5f00\u59cb\u62d3\u5c55\u66f4\u591a\u7684\u529f\u80fd\uff0c\u5e76\u4e14\u63a8\u51fa\u4e00\u4e2a\u4ef7\u503c 25 \u7f8e\u5143\/\u6708\u7684\u65b0\u4ea7\u54c1\u3002\u4f46\u662f\u4ec5\u4ec5\u56e0\u4e3a\u8fd9\u4e2a\u7fa4\u4f53\u6709\u7740\u66f4\u9ad8\u7684\u4ed8\u8d39\u610f\u613f\uff0c\u4f60\u53ef\u4ee5\u5f00\u53d1\u65b0\u529f\u80fd\uff0c\u8fd9\u4e5f\u4e0d\u610f\u5473\u7740\u4f60\u5df2\u7ecf\u8fbe\u5230\u4e86\u53ef\u6301\u7eed\u589e\u957f\u7684\u6c34\u5e73\u3002\u56e0\u4e3a 25 \u7f8e\u5143\/\u6708\u7684\u4ef7\u4f4d\u6b63\u597d\u5904\u4e8e\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d\u7684\u5371\u9669\u533a\u57df\u3002<\/p>\n <\/p>\n\u7b2c\u4e00\u9636\u6bb5\uff1a\u8d77\u6b65 – \u5e02\u573a\/\u4ea7\u54c1\u5339\u914d<\/b><\/h3>\n
\n
\n
\n
\u7b2c\u4e8c\u9636\u6bb5\uff1a\u5bfb\u627e\u4ea7\u54c1\/\u6e20\u9053\u5339\u914d\u548c\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d<\/b><\/h3>\n
\n
\n
\u7b2c\u4e09\u9636\u6bb5\uff1a\u91cd\u65b0\u5ba1\u89c6\u76ee\u6807\u53d7\u4f17\uff0c\u5bfb\u627e\u6a21\u5f0f\/\u5e02\u573a\u5339\u914d<\/b><\/h3>\n
\u7b2c\u56db\u9636\u6bb5\uff1a\u5f15\u5165\u65b0\u4ef7\u4f4d\u7684\u4ea7\u54c1\uff0c\u4f46\u662f\u6ca1\u6709\u8fbe\u5230\u6e20\u9053\/\u5546\u4e1a\u6a21\u5f0f\u5339\u914d<\/b><\/h3>\n