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\u5408\u540c\u671f\u9650\u53ca\u89e3\u9664\u6743\u6761\u6b3e<\/strong>\u3002<\/p>\n\n\n\n<p>MCN\u4e0eKOL\u4e4b\u95f4\u7684\u5408\u540c\u671f\u9650\u4e00\u822c\u5305\u62ec\u8003\u5bdf\u671f\u3001\u5408\u4f5c\u671f\u53ca\u7eed\u5c55\u671f\u51e0\u4e2a\u9636\u6bb5\uff0c\u540c\u65f6\uff0c\u7528\u4ee5\u8c03\u6574\u5408\u540c\u671f\u9650\u7684\u5408\u540c\u6761\u6b3e\u6709\u89e3\u9664\u6743\u3001\u7eed\u7ea6\u6743\u7b49\u3002\u5178\u578b\u7684\u89e3\u9664\u6743\u3001\u7eed\u7ea6\u6743\u6761\u6b3e\u5982\u4e0b\u8868\u6240\u793a\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"996\" height=\"379\" src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/05\/image-193.png\" alt=\"\" class=\"wp-image-31316\"\/><\/figure><\/div>\n\n\n\n<p>\u901a\u5e38\uff0cMCN\u548cKOL\u4f1a\u7ea6\u5b9a\u5728\u8003\u5bdf\u671f\u5185\u7684\u4efb\u610f\u89e3\u9664\u6743\uff0c\u5e76\u4e14\u7ea6\u5b9a\u5728\u5408\u4f5c\u671f\u5185\u51fa\u73b0\u89e3\u9664\u4e8b\u7531\u65f6\u53ef\u89e3\u9664\u5408\u540c\uff1b\u540c\u7406\uff0c\u53cc\u65b9\u4e5f\u53ef\u7ea6\u5b9a\u7eed\u7ea6\u6743\uff0c\u4e0d\u8fc7\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u7eed\u7ea6\u6743\u6761\u6b3e\u4e2d\u5e94\u660e\u786e\u7eed\u5c55\u671f\u9650\uff0c\u5426\u5219\u5c06\u4f1a\u9020\u6210\u5408\u540c\u89e3\u91ca\u4e0a\u7684\u7591\u4e49\uff0c\u4f9d\u300a\u5408\u540c\u6cd5\u300b\u7b2c39-41\u6761\u4e4b\u89c4\u5b9a\uff0c\u6cd5\u9662\u6b64\u65f6\u5c06\u5bf9\u5408\u540c\u4f5c\u51fa\u4e0d\u5229\u4e8e\u63d0\u4f9b\u683c\u5f0f\u6761\u6b3e\u4e00\u65b9\u7684\u89e3\u91ca\uff0c\u751a\u81f3\u8ba4\u5b9a\u5176\u4e3a\u672a\u5f62\u6210\u5408\u610f\u6216\u8005\u867d\u6709\u5408\u610f\u800c\u65e0\u6548\u3002<\/p>\n\n\n\n<p><strong>3. 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class=\"wp-block-list\"><li>\uff081\uff09\u901a\u8fc7\u5408\u540c\u660e\u786e\u7ea6\u5b9a\u8d26\u53f7\u5f52\u5c5e\u6216\u53cc\u65b9\u4f7f\u7528\u3001\u652f\u914d\u7684\u6743\u9650\uff0c\u5e76\u59cb\u7ec8\u5b9e\u9645\u63a7\u5236\u8d26\u53f7\uff1b<\/li><li>\uff082\uff09\u907f\u514d\u4ee5KOL\u4e2a\u4eba\u540d\u4e49\u7533\u8bf7\u8d26\u53f7\uff0c\u82e5\u4ee5KOL\u4e2a\u4eba\u540d\u4e49\u7533\u8bf7\u8d26\u53f7\uff0c\u6ce8\u610f\u5728\u5176\u4e2d\u690d\u5165\u7532\u65b9\u7684\u5546\u6807\u54c1\u724c\u7b49\u4fe1\u606f\uff1b<\/li><li>\uff083\uff09\u8bc9\u8bbc\u4e2d\uff0c\u5411\u6cd5\u5b98\u8be6\u5c3d\u9610\u8ff0MCN\u7684\u8fd0\u8425\u6a21\u5f0f\u3001MCN\u5bf9\u8be5\u8d26\u53f7\u7684\u6295\u5165\u53ca\u5f71\u54cd\u3002<\/li><\/ul>\n\n\n\n<p><strong>4. 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class=\"wp-image-31317\"\/><\/figure><\/div>\n\n\n\n<p>\u8be5\u6761\u6b3e\u6d89\u53ca\u77e5\u8bc6\u4ea7\u6743\u5f52\u5c5e\uff08\u5f52\u5c5e\u4e8e\u7532\u65b9\u5355\u65b9\uff09\u3001MCN\u5bf9\u4f5c\u54c1\u6743\u5229\u4e4b\u671f\u9650\u3001\u4f7f\u7528\u8d39\u7528\u3001\u7ef4\u6743\u7b49\u591a\u4e2a\u65b9\u9762\uff0c\u503c\u5f97MCN\u5728\u98ce\u63a7\u65f6\u501f\u9274\u3002MCN\u8fd8\u53ef\u660e\u786e\u77e5\u8bc6\u4ea7\u6743\u7c7b\u578b\u89d2\u5ea6\u8fdb\u884c\u7ec6\u5316\uff0c\u4f8b\u5982\uff0c\u5728\u7ea6\u5b9a\u97f3\u89c6\u9891\u4f5c\u54c1\u8457\u4f5c\u6743\u5f52\u5c5e\u7684\u540c\u65f6\uff0c\u7ea6\u5b9a\u90bb\u63a5\u6743\u7b49\u6743\u5229\u7684\u5f52\u5c5e\uff1b\u8fd8\u53ef\u901a\u8fc7\u5bf9\u4f5c\u54c1\u4f7f\u7528\u65b9\u5f0f\u8fdb\u884c\u5217\u4e3e\u6765\u7ec6\u5316\u5408\u540c\u6761\u6b3e\u3002\u5728\u65e5\u5e38\u7ecf\u8425\u4e2d\uff0cMCN\u53ef\u4ee5\u5c3d\u65e9\u8fdb\u884c\u77e5\u8bc6\u4ea7\u6743\u5e03\u5c40\uff0c\u5bf9\u4e8e\u80fd\u591f\u767b\u8bb0\u7684\u5546\u6807\u3001\u7248\u6743\u3001\u5916\u89c2\u8bbe\u8ba1\u3001\u57df\u540d\u7b49\uff0c\u5c3d\u65e9\u767b\u8bb0\u3002\u5bf9\u4e8e\u4e0d\u80fd\u767b\u8bb0\u7684\u5546\u4e1a\u79d8\u5bc6\uff0c\u5219\u5e94\u59a5\u4e3a\u4fdd\u7ba1\uff0c\u5e38\u89c1\u7684\u65b9\u6cd5\u5373\u63a7\u5236\u63a5\u89e6\u8be5\u5546\u4e1a\u79d8\u5bc6\u7684\u4eba\u7fa4\u7684\u8303\u56f4\uff0c\u901a\u8fc7\u8fd9\u6837\u7684\u5185\u63a7\u5236\u5ea6\u8fdb\u884c\u4fdd\u62a4\u3002<\/p>\n\n\n\n<p><strong>5. 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class=\"wp-image-31318\"\/><\/figure><\/div>\n\n\n\n<p>\u8be5\u6761\u6b3e\u5bf9\u6536\u5165\u7684\u6536\u53d6\u3001\u6210\u672c\u7684\u6263\u9664\u3001\u5206\u914d\u6bd4\u4f8b\u3001\u7eb3\u7a0e\u4e49\u52a1\u4f5c\u51fa\u4e86\u5b89\u6392\u3002MCN\u4e0eKOL\u7f14\u7ea6\u65f6\uff0c\u8fd8\u53ef\u4ee5\u5c31\u7ec6\u8282\u95ee\u9898\u8fdb\u884c\u66f4\u52a0\u5177\u4f53\u7684\u5217\u4e3e\u6216\u89c4\u5b9a\uff0c\u4f8b\u5982\uff0c\u5728\u6210\u672c\u8d39\u7528\u5206\u62c5\u65b9\u9762\uff0c\u53ef\u4ee5\u5217\u4e3e\u6e05\u695a\u54ea\u4e9b\u8d39\u7528\u7531MCN\u627f\u62c5\uff0c\u54ea\u4e9b\u8d39\u7528\u7531KOL\u81ea\u8d1f\uff0c\u5e38\u89c1\u7684\u6210\u672c\u8d39\u7528\u6709\u4ea4\u901a\u5dee\u65c5\u8d39\u3001\u8bbe\u5907\u79df\u8d41\u8d39\u53ca\u7ef4\u62a4\u8d39\u3001\u5316\u5986\u8d39\u3001\u5ba3\u4f20\u8d39\u7b49\u3002\u5982\u679cMCN\u6839\u636e\u6d41\u91cf\u5411KOL\u4ed8\u62a5\u916c\uff0c\u5219\u8fd8\u5e94\u8003\u8651\u7ea6\u5b9a\u6d41\u91cf\u7684\u7edf\u8ba1\u53e3\u5f84\uff0c\u5373\u7c89\u4e1d\u91cf\u3001\u6d4f\u89c8\u91cf\u7684\u7edf\u8ba1\u53e3\u5f84\u3001\u7edf\u8ba1\u65f6\u6bb5\u6216\u65f6\u70b9\u3002\u7ecf\u8425\u8fc7\u7a0b\u4e2dMCN\u5e94\u6ce8\u610f\u901a\u8fc7\u91c7\u53d6\u6280\u672f\u63aa\u65bd\uff0c\u5bf9\u53cc\u65b9\u6536\u53d6\u7684\u6536\u76ca\u8fdb\u884c\u51c6\u786e\u3001\u5168\u9762\u7684\u8bb0\u5f55\u3002<\/p>\n\n\n\n<p><strong>6. 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src=\"https:\/\/www.growthhk.cn\/wp-content\/uploads\/2020\/05\/image-196.png\" alt=\"\" class=\"wp-image-31319\"\/><\/figure><\/div>\n\n\n\n<p>\u5728\u6d89\u53caKOL\u8fdd\u53cd\u72ec\u5bb6\u534f\u8bae\u7684\u8bc9\u8bbc\u4e2d\uff0cMCN\u53ef\u4ee5\u7533\u8bf7\u8bc9\u8bbc\u4e2d\u4fdd\u5168\u3002\u5728(2015)\u9102\u6b66\u4e1c\u5f00\u6267\u4fdd\u5b57\u7b2c00098\u53f7\u88c1\u5b9a\u4e66\u4e2d\uff0c\u6cd5\u9662\u88c1\u5b9a\u88ab\u544a\u80e1\u67d0\u4e0d\u5f97\u4e3a\u7b2c\u4e09\u4eba\u4ee5\u53ca\u4efb\u4f55\u7b2c\u4e09\u65b9\u63d0\u4f9b\u6e38\u620f\u89e3\u8bf4\u670d\u52a1\uff0c\u540c\u65f6\u7b2c\u4e09\u4eba\u4e0d\u5f97\u4ee5\u4efb\u4f55\u65b9\u5f0f\u5c06\u88ab\u544a\u80e1\u67d0\u4f5c\u4e3a\u5176\u6e38\u620f\u89e3\u8bf4\u4eba\u5458\u8fdb\u884c\u63a8\u5e7f\u6216\u5f55\u5236\u3001\u4f7f\u7528\u3001\u53d1\u5e03(\u76f4\u64ad\u6216\u8f6c\u64ad)\u3001\u64ad\u653e\u88ab\u544a\u80e1\u67d0\u7684\u6e38\u620f\u89e3\u8bf4\u97f3\u89c6\u9891\u5185\u5bb9\u3002<\/p>\n\n\n\n<p><strong>7. 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